A Year of Connecting Brand and Consumers with Google’s Business Messages
6191
Of your peers have already read this article.
3:00 Minutes
The most insightful time you'll spend today!
Last June, in the early months of the pandemic, we expanded Business Messages to support all kinds of businesses, from pharmacies and grocery stores to airlines and luxury brands. Then, in December, we announced the ability for small businesses to use the Google Maps app to message with their customers. We knew people would find messaging directly with businesses from Google Search and Maps helpful, but we didn’t know just how valuable it would turn out to be.
Consumers are increasingly eager to use messaging to connect with brands, and businesses across all industries are now building innovative messaging experiences to address that growing need. The demand from consumers is reflected in recent data:
- 45% of users have spent more time on messaging services because of the pandemic
- 85% of consumers would like to message brands directly, up from 65% in 2019
Being able to message a business directly has never been more important. For me personally, there’s nothing more fulfilling than using technology to help people in the moments that matter. After the release of initial COVID-19 vaccines in late 2020, online searches for vaccines reached an all-time high. To help people searching for vaccine eligibility, availability, and appointment booking, Albertsons Companies’ banner pharmacies—like Albertsons, Safeway, and Vons—made this information easily accessible through Google Search and Maps via the “chat” button. This gave people the information they needed, when they needed it.
To be more helpful in moments like these, over the last year, we’ve made Business Messages available globally, in more than 70 languages, and we’ve seen more than 30,000 brands and 200 partners come on board. Major brands like Carrefour, Walmart, and Woolworths have invested in Business Messages to help serve their consumers in new and meaningful ways.
Expanding the conversation between consumers and brands
The retail sector has undergone a transformation since the start of the pandemic. As a result, we know it is critical for digital services to integrate with physical stores. We were able to do just that with Google’s Business Messages, which has been instrumental in helping better serve our customers across 1200+ stores in Europe.
Thomas Rudelle
Global Digital Marketing Director, Carrefour
There were major shifts in consumer behavior during the pandemic, from the way people found and purchased products to the ways they interacted with businesses. Not only did we see higher demand for direct contact with brands, but retail searches also surged. At the end of 2020, retail searches grew at a rate that was more than three times higher than the same period in 2019 (based on Google internal data).
As Business Messages has become more widespread, brands are able to boost both responsiveness and customer satisfaction using the service. Levi’s, for example, surpassed 85% customer satisfaction scores using Business Messages and they discovered that the service drove 30x more store-related questions than web chat.
Many brands have also digitized what were traditionally in-store experiences, especially in high-consideration categories like jewelry. For example, Signet brought its virtual jewelry consultant to Business Messages, offering customers advice and answering queries in a way that’s convenient but still feels personal.We started using Google’s Business Messages pretty early on, and continue to transform and improve our experience. The ability to let customers know whether a product is in stock, and its precise location, is critical to offering a connected and frictionless shopper experience. Of course it also helps reduce the workload on our store and customer hub teams.
Nick Eshkenazi
Chief Digital Technology Officer, Woolworths
As a working mother, these sorts of innovations have made a direct impact in my own life. I find it very helpful to be able to ask—and get real-time answers to—everyday questions using Business Messages, ranging from store hours and product availability to order status and how to make returns. One of my favorite features is the ability to know, in real time, what store wait times are like, and the exact location of the product I’m looking for, saving me precious time when I visit the store.
Business Messages helps people do more with their time in other ways as well. Earlier this year I’d been meaning to change my insurance plan, but kept pushing it off because I didn’t want to get on a phone call. I can now message Geico to update my policy through the agent pretty effortlessly. Similarly, in India, Vi customers can use 24×7 real-time customer service to chat with their AI powered virtual assistant VIC, integrated with Google’s Business Messages, to check billing information, activate packs, add recharges and payments, check balances, and much more—and it all happens seamlessly.
Building a full suite of messaging products
We’re investing in building a full suite of messaging products that enable seamless conversational commerce to drive business results. As Business Messages continues to support brands in establishing their messaging presence on Google, we’re also experimenting with other ways to help them increase their reach and engagement on Search and Display. To accelerate on the digital front, we recently integrated AdLingo, a project built within Area 120, Google’s in-house incubator. This will enable brands to easily transform ads into AI powered, personalized conversations at scale.
For more information on how you can activate Business Messages, please reach us via the contact form on the Business Messages website. Merchants can also read and respond to messages via Google My Business or on the Google Maps app.
Groupe Dauphinoise Grows it Customer Base with G Suite and Google Cloud Platform
10401
Of your peers have already read this article.
2:45 Minutes
The most insightful time you'll spend today!
As a leading French agricultural cooperative, Groupe Dauphinoise places collaboration at the heart of its philosophy. Working with farmers in the Rhone-Alpes region, Groupe Dauphinoise takes on a diverse range of activities from agricultural production to research and development to running retail outlets.
As its operations expanded and strained its existing infrastructure, Groupe Dauphinoise saw the opportunity to upgrade its technology solutions and adopted G Suite, Chrome devices and ultimately Google Cloud Platform (GCP).
“We transitioned to G Suite to improve our staff’s collaboration. We quickly realized that as the company grew, we needed a new infrastructure. Based on our satisfaction with G Suite, we chose GCP. With Google, ‘any device, anytime, anywhere’ is not just a dream,” says Sylvain Claudel, Head of IT at Groupe Dauphinoise.
“We transitioned to G Suite to improve our staff’s collaboration. We quickly realized that as the company grew, we needed a new infrastructure. Based on our satisfaction with G Suite, we chose GCP. With Google, ‘any device, anytime, anywhere’ is not just a dream.”
—Sylvain Claudel, Head of IT, Groupe Dauphinoise
Flexible workforce, stable infrastructure
Many of Groupe Dauphinoise’s 1,500 employees spend their days out of the office. Five years ago, with the help of Google partner GoWizYou, the company transitioned to G Suite to improve the flexibility and collaboration of its staff.
As Groupe Dauphinoise began to expand and collect more data, the company reached the limits of its on-premise infrastructure. Adding new storage was not a simple matter. Acquiring, configuring and synchronising new servers costs Groupe Dauphinoise time as well as money. In addition, with all its servers stored in a single room, security was a concern. Groupe Dauphinoise needed a new infrastructure.
Google Cloud Platform was the only solution in mind after Groupe Dauphinoise’s experience with G Suite and Chromebooks. Disruption was kept to a minimum thanks to Google’s licensing agreements with Microsoft products, allowing the company to migrate without affecting its operations.
After migrating its infrastructure to Compute Engine, Groupe Dauphinoise can let Google look after the security and maintenance. Cloud IAM makes it easy for Groupe Dauphinoise to hand out permissions to sensitive resources across a number of sites with maximum security and minimum fuss. The company placed its archives in Cloud Storage, while Cloud SQL allows it to continue to make use of its MySQL databases without disrupting the day to day business. Meanwhile, BigQuery provides Groupe Dauphinoise with the raw power to analyse large datasets quickly.
“Our company is growing and we have more and more data to collect and analyze like sales data, weather patterns or production numbers. With GCP, we have more than a single on-premise data store, so our disaster recovery plan is much more flexible. Compute Engine allows us to add more storage quickly and easily, without having to spend days synchronizing data and installing new servers. We have improved security and maintained the stability of our infrastructure while keeping costs down,” says Sylvain.
Safeguarding the present, looking to the future
With Google Cloud Platform, Groupe Dauphinoise has expanded and secured its infrastructure without sinking costs into on-premise servers or DevOps staff. Its investment in Chrome devices and adoption of G Suite mean that its mobile workforce can fully reap the benefits of a cloud-based infrastructure while dramatically cutting the cost of hardware. Meanwhile, working with a 200 million line table of sales data in Google BigQuery, the cooperative found that queries ran ten times faster than with its previous database provider. Groupe Dauphinoise is experimenting with Google BigQuery to expand its BI capabilities. Products like Google BigQuery help Groupe Dauphinoise grow its business, safe in the knowledge that its infrastructure is stable and secure.
“The amount of data we collect is growing very quickly. We need to break our rules and evolve from the mindset that we had with on-premise infrastructure and our old databases. We can now look at collecting more customer fidelity data, or big data for our farmers. With our data and infrastructure in Google’s care, we can concentrate on growing our customer base instead of our IT department!” says Sylvain.
Fortune 500 Electronics Manufacturer Makes Collaboration a Competitive Advantage…and Saves $2 Million A Year
4657
Of your peers have already read this article.
4:30 Minutes
The most insightful time you'll spend today!
When electronics manufacturer Sanmina adopted G Suite several years ago, its goals were clear: reduce licensing costs, simplify management—particularly of its messaging tools—and cut hardware expenditures.
Fast forward several years and the Fortune 500 company has achieved those goals and more. By moving to Gmail, Sanmina reduced more than 110 email servers by over 90%, freed up its IT support function from basic administration to focus on more valuable tasks, and saved $2 million a year on total cost of ownership (including over $1.5 million a year on IT licensing).
A long-term plan: cloud collaboration
For Sanmina CIO Manesh Patel, the impressive returns are part of a bigger plan. From the beginning, Manesh recognized the potential of moving to the cloud to facilitate collaboration across Sanmina’s global operations. With more than 45,000 employees across 26 countries delivering different elements of a global value chain from design to delivery, the benefits of improving collaboration were clear. It could open up innovation by drawing on ideas from different locations and teams and enhance quality control throughout the manufacturing process.
As the first step towards this compelling vision, Manesh focused on rolling out Gmail and Calendar. Both applications were already familiar to many employees and offered a straightforward route to embrace cloud services. With cost savings quickly following, colleagues across Sanmina could see clear benefits from the shift to the cloud.
At the same time, Sanmina made the full suite of tools available and allowed adoption to occur organically across the organization.
Driving adoption
As interest in cloud computing grew, G Suite provided an ideal platform for employees to explore new ways of working together—with some parts of the business swift to develop effective uses for the collaborative tools. Building on the work of these leaders, Manesh has promoted adoption of the suite on several fronts over the past 18 months. Manufacturing, Quality, Engineering, and Supply Chain are a few examples of early adopters that benefit from the improved collaboration in G Suite.
The company also looked to build greater awareness of new G Suite features and functions. It engaged with Google partner Maven Wave. “Maven Wave has been a terrific and responsive partner,” he says. “They’re open and adapted their approach to our needs, while bringing a core competency on G Suite.” Maven Wave brought the experience of working with other global companies on similar initiatives, and an effective change management methodology that was tailored to fit Sanmina’s culture.
“Hangouts Meet fundamentally changes how people interact; you can put a face to a name and really engage with your team. It’s as close as you can get to meeting in person.”
– Manesh Patel, CIO, Sanmina
The messaging tools were not being used to full effect either. When Gmail was first introduced, training was optional; some of the teams were therefore not familiar with features such as attaching documents from Google Drive or archiving content. To help ensure the whole business was using Gmail to its full potential, there has been strong internal promotion of Google’s easy-to-use, online G Suite Training tools. “It’s very easy to consume and very effective,” says Manesh.
Embracing collaboration
Today, Sanmina employees rely daily on several G Suite tools, including Docs, Sheets, Slides, and most recently Hangouts Meet.
“More and more of our employees use Hangouts Meet. Our employees often work as part of teams that are dispersed around the world, so they don’t have the chance to actually meet their colleagues,” Manesh explains. “Hangouts Meet fundamentally changes how people interact; you can put a face to a name and really engage with your team. It’s as close as you can get to meeting in person.”
Manesh acknowledges that this is not simply a result of technological change, but a cultural shift as people grow more comfortable with video calls in their personal lives. Hangouts Meet brings that same ease of use to professional settings—and even well-traveled executives are adopting Hangouts Meet, appreciating its versatility across multiple platforms.
To encourage further use, the IT team has committed to equipping at least one room in every Sanmina facility around the world with Hangouts Meet hardware. “We definitely expect to save time and reduce travel costs with Hangouts Meet,” Manesh confirms. “But the bigger benefit for us is definitely the way it brings people together.”
Collaborating across teams and communities
With that goal in mind, Manesh has also promoted several other collaboration tools—in particular Hangouts Chat, Reveal, and Team Drives.
“More and more of our communications take place via Chat, whether in a team environment or one-to-one setting,” he says. “It’s the asynchronous tool that works alongside Hangouts Meet, for synchronous collaboration.”
Similarly, the use of Reveal—a corporate video sharing platform developed by Maven Wave and Google—is growing. “We’ve just started using Reveal to distribute regular video messages from the CEO to our employees and we also expect it to be a big part of our internal communications,” Manesh says. These videos help keep Sanmina employees aligned with company goals and increase a sense of connectedness across the global organization.
Sharing files between dispersed teams
The move to increase use of Team Drives, meanwhile, is one of Manesh’s priorities. “In every one of our factories worldwide, we have a shared drive on a shared server. We’re in the process of moving those to Team Drives, which will provide a big benefit in terms of infrastructure and in terms of how we work.”
“G Suite enables us to collaborate efficiently and create complex process documents that help us adhere to strict quality control requirements.”
– Manesh Patel, CIO, Sanmina
Manesh and his team have spent a lot of time and effort improving capacity, redundancy, and failover capabilities in preparation for the change. Team Drives should reduce storage requirements and remove challenges and costs tied to back-up and maintenance.
More importantly, the use of Team Drives will mean that files can be shared across multiple sites to further improve collaboration across teams.
Bringing collaboration to the factory floor
The power of G Suite is evident across the organization—from its corporate offices to its factories worldwide. “We’ve had employees creating a Google Sheet, sharing it with five team members, and then displaying it on a big screen on the manufacturing floor so everyone can see the project status,” he explains.
Another key process that is being transformed is quality reporting. The quality team has identified that moving large quantities of required documentation from legacy technologies to G Suite can assist with transparency and version control, routing, and approvals. “G Suite enables us to collaborate efficiently and create complex process documents that help us adhere to strict quality control requirements,” Manesh says.
“We need to empower employees to get the information they need, when they need it, on any device. G Suite makes that happen.”
– Manesh Patel, CIO, Sanmina
Gaining a competitive edge
Sanmina continues to achieve solid year-over-year returns on its investment in G Suite, and those returns will grow with increased adoption. “G Suite really is at the heart of our efforts to get people to work in ways that are more efficient and effective,” Manesh says.
For a company with a rich history of innovation and service, the expanded use of G Suite is another way that Sanmina stands out from competitors. “We need employees to be empowered to get the information they need, when they need it, and on any device. G Suite makes that happen.”
Google AppSheet Leads the Low-code Development Platform Market for Business Developers: Forrester
5267
Of your peers have already read this article.
1:30 Minutes
The most insightful time you'll spend today!
We’re excited to share the news that leading global research and advisory firm Forrester Research has named Google AppSheet a Leader in the recently released report The Forrester Wave™: Low-code Platforms for Business Developers, Q4 2021. It’s our treasured community of business developers—those closest to the challenges that line-of-business apps can solve—who deserve credit for not only the millions of apps created with AppSheet, but also the collaborative approach to no-code development that has helped further our mission of empowering everyone to build custom solutions to reclaim their time and talent.
AppSheet received the highest marks possible in the product vision and planned enhancements criteria, with Forrester noting in the report that “AppSheet’s vision for AI-infused-and-supported citizen development is unique and particularly well suited to Google. The tech giant’s deep pockets and ecosystem give AppSheet an advantage in its path to market, market visibility, and product roadmap.”
“Features for process automation and AI are leading,” remarking that, “The platform provides a clean, intuitive modeling environment suitable for both long-running processes and triggered automations, as well as a useful range of pragmatic AI services such as document ingestion.”
Many enterprise customers including Carrefour Property – Carmila, Globe Telecom, American Electric Power, and Singapore Press Holdings (SPH) choose AppSheet as their business developer partner, along with thousands of other organizations in every industry. We are honored to serve these customers and to be a Leader in the Forrester Wave™: Low-code Platforms for Business Developers. We look forward to continuing to innovate and to helping customers on their digital transformation journey. To download the full report, visit here and enter your email address. To learn more about AppSheet, visit our website.
3856
Of your peers have already watched this video.
14:49 Minutes
The most insightful time you'll spend today!
Helpful and human: G Suite’s vision for your future workspace
With an accelerated shift to remote working brought on by COVID-19, it’s clearer than ever that an organization’s success relies on its people and how they work. No matter where they’re working from, who they’re working with, or what projects they’re working on, organizations need to enable their employees to have impact.
That’s why, schools are figuring out remote learning models. Doctors are using Google Meet to consult with patients via video call. I believe COVID-19 is the catalyst that will accelerate the transition to more flexible and distributed teams. We’re seeing this trend clearly from both employers and employees. 80% of the workforce would really like the flexibility to work from home at least some of the time, and 74% of CFOs intend to shift some employees to work from home permanently after COVID-19.
From the beginning, G Suite was designed with human impact in mind: to help people work together from anywhere to achieve bigger things in work and in life.
G Suite’s Vice President and General Manager, Javier Soltero, talks about what the future of G Suite means for your organization. Get a window into the newest, most exciting innovations and hear how G Suite is helping organizations navigate what’s next.
Streamlining Your Experience: Enhanced Search and Navigation in Google Cloud Console
1378
Of your peers have already read this article.
4:30 Minutes
The most insightful time you'll spend today!
The Google Cloud console is a powerful platform that lets users manage their cloud projects end-to-end with an intuitive web-based UI. With over 120 Google Cloud products across thousands of pages, it can be challenging to navigate through the console quickly, and many users don’t like to use the command line interface. To help, Google Cloud console team recently made several improvements to our search and navigation features, making it easier to find what you need, when you need it.
The Cloud console’s search dropdown and result page
Expanded resource-type search
One of the most significant improvements to the console’s search feature is the increased resource-type coverage. You can now find instances of nearly all of the over 120 products that Google Cloud offers directly from the search bar, rather than by manually clicking to the details section nested within specific product pages. This wider coverage saves you time compared to browsing through the different product categories to find what you’re looking for. This improvement also allows the console experience team to continuously add new resource types as we develop new features and capabilities in our various product offerings.
Search for more than 90 types of resources using Google Cloud console
Improved documentation search
We also improved the coverage and accuracy of the search experience for documentation, making it easier to find specific pages or interactive tutorials. Developers looking to get started with something they’re unfamiliar with may want to undertake tutorials in the context of their own working environment. Even experienced developers just looking for a quick answer to their question may not want to leave the console, so we expect these improvements can help users of all experience levels.
We’ve heard from you that finding the right documentation from within the console can be tricky, and so we hope this change can save you from needing to switch over to web search to be confident that they’ll find what you’re looking for.
Cloud documentation and tutorials are available for search in the console
A refreshed search results page
To make browsing search results easier, we also overhauled our search results page by dividing results into tabs, similar to Google web search. This means that you can refine your search by diving into one of those categories individually. In addition to maintaining an “all results” tab, there are tabs for:
- Documentation and tutorials
- Resource instances, and
- Marketplace and APIs
Each tab also has a better filtering experience that’s unique to that search result category. For instance, the Resources tab lets you filter by metadata like the last time a resource was interacted with, while the Documentation tab allows you to search for interactive tutorials only. If you can’t find what you’re looking for in the autocomplete dropdown, try the search results page. It can provide additional results or context to help you find exactly what you’re looking for.
The Resources tab lists results in a denser, metadata-rich format with filtering available
Accurate industry-wide synonyms
Google Cloud console search now interprets industry-wide synonyms accurately — if you’re coming from AWS or Azure and know the name of a product in that ecosystem, searching for it will return the Google Cloud equivalent. A full list of synonyms can be found here.
General usability improvements
We also shipped several smaller quality-of-life improvements related to search, including:
- Improvements to accessibility, including better color contrast and zoom behaviors
- Faster latency targets and shorter load times for results
- A search keyboard shortcut — just type “/” to begin searching without using your mouse
- The ability to search for an API resource by its key
We also updated the look and feel of our platform bar to a cleaner, more modern experience that’s more in line with the branding across other Google Cloud interfaces.
Google Cloud console’s old platform bar (top) and the updated version (bottom)
A customizable navigation menu
Finally, we made usability improvements to the left-hand navigation menu by allowing you to pin specific products. Products can be pinned from the left nav menu or our brand new All Product Page. This is a shift away from the default ordering of products that attempted a “one size fits all” approach to navigation. This customization feature lets you tailor the console to your specific needs and work more efficiently.
Products can be pinned to the left nav menu for easy access
Final thoughts
The Google Cloud console’s navigation and search features have come a long way. With these recent improvements, you can find what you need quickly and efficiently, making it easier to manage your cloud resources. From expanded resource-type search to improved documentation search and refined search results, the console is more user-friendly than ever before.
More Relevant Stories for Your Company
How You Can Collaborate in Real Time to Build Pitch Proposals Overnight
It’s no secret that marketing and sales teams have a love-hate relationship. But there’s one thing that binds them like no other: The pressure of creating pitch decks overnight. The struggle is real. Be it for a new marketing campaign or a sales idea, pitch decks need multiple teams in
Nubian Skin Beats Spikes in Customer Interest with G Suite
“Nude” comes in all shapes, sizes and colors. But for Ade Hassan, finding undergarments to match her skin tone took more effort than necessary. Born in the U.K. to Nigerian parents, Hassan searched unsuccessfully for underwear and swimwear that matched her skin—a problem that continued to frustrate her through college
Google’s Intelligent Products Essentials Assist Manufacturers in Product Development Journey
Expectations for both consumer and commercial products have changed. Consumers want products that evolve with their needs, adapt to their preferences, and stay up-to-date over time. Manufacturers, in turn, need to create products that provide engaging customer experiences not only to better compete in the marketplace, but also to provide
How Mailjet Sends 1.5 billion Emails a Month with Google Cloud
Mailjet allows companies to create, send, and track millions of emails to their customers and prospects around the world each month. The company’s offerings range from routing these emails to tailor-made tools that allow clients to design and send marketing campaigns with messages related to sales, user clubs, coupons and discounts,
