Google Cloud is proud to support our customers with the cleanest cloud in the industry. For the past four years, we’ve matched 100% of our electricity use with renewable energy purchases, and we were the first company of our size to commit going even further by running on carbon-free energy 24/7 by 2030.  As we work to achieve 24/7 carbon-free energy, we help you take immediate action to decarbonize your digital applications and infrastructure. We’re also working with our customers across every industry to develop new solutions for the unique climate change challenges that organizations face. Today, we’re excited to expand our portfolio of carbon-free solutions and announce new partnerships that will help every company build a more sustainable future. 

First, we’re launching Carbon Footprint, a new product that provides customers with the gross carbon emissions associated with their Google Cloud Platform usage. Now available to every GCP user for free in the Cloud Console, this tool helps you measure, track and report on the gross carbon emissions associated with the electricity of your cloud usage. Of course, the net operational emissions associated with your Google Cloud usage is still zero. With growing requirements for Environmental Social and Governance (ESG) reporting, companies are looking for ways to show their employees, boards and customers their progress against climate targets. Using Carbon Footprint, you have access to the gross energy related emissions data you need for internal carbon inventories and external carbon disclosures, with one click. 

Built in collaboration with customers like Atos, Etsy, HSBC, L’Oréal, Salesforce, Thoughtworks and Twitter, our Carbon Footprint reporting introduces a new standard of transparency to support you in meeting your climate goals. You can monitor your gross cloud emissions over time, by project, by product and by region, giving IT teams and developers metrics that can help them reduce their carbon footprint. Our detailed calculation methodology is published so that auditors and reporting teams can verify that their cloud emissions data meets GHG Protocol guidance.

“The power of knowledge combined with the power of technology innovation plays a vital role in proactively responding to the climate crisis we are facing. With Google Carbon Footprint reporting, Atos feeds emissions data in our Decarbonization Data Platform, demonstrating potential emissions reductions from the Google Cloud Platform to our customers. This reporting opens up new levels of emissions transparency, trajectory planning, and data insight to support our customers in meeting, and potentially accelerating towards, their climate goals.”—Nourdine Bihmane, Head of Decarbonization Business Line, Atos

“The capability to measure and understand the environmental footprint of our Public Cloud usage is among the key axis of our sustainable tech roadmap. With Google Cloud Carbon Footprint, we are now able to directly follow the impact of our sustainable infrastructure approach and architecture principles.”—Hervé DUMAS, Sustainability IT Director, L’Oreal

While digital infrastructure emissions are just one part of your environmental footprint, accurately accounting for IT carbon emissions is necessary to measure progress against the carbon reduction targets required to avert the worst consequences of climate change. To help you account for emissions beyond our cloud and across your organization, we’re excited to partner with Salesforce Sustainability Cloud, integrating our Google Cloud Platform emissions data into their carbon accounting platform. 

“As we face unprecedented climate challenges, companies across the globe need to embed sustainability into the core of their business in order to meet growing customer and stakeholder expectations, and reduce their environmental impact. Together, Google Cloud and Salesforce Sustainability Cloud can help our joint customers accelerate their path to Net Zero, leveraging data-driven insights and visualizations to track and reduce their carbon emissions to drive sustainable change.”—Ari Alexander, GM of Salesforce Sustainability Cloud. 

From information to action

With the gross energy-related emissions footprint of data associated with your Google Cloud usage now available, we’re committed to providing tools to not only measure your carbon footprint, but help you reduce it. We recently launched low-carbon region icons to help you choose cleaner regions to locate your Google Cloud resources. New users who see the icons are over 50% more likely to choose clean regions over others, ensuring their applications emit less carbon over time. 

For current Google Cloud users, we’re pleased to announce that Active Assist Recommender will include a new sustainability impact category, extending its original core pillars of cost, performance, security, and manageability. Starting with the Unattended Project Recommender, you’ll soon be able to estimate the gross carbon emissions you’ll save by removing your idle resources. Unattended Project Recommender uses machine learning to identify, with a high degree of confidence, projects that are likely abandoned based on API and networking activity, billing, usage of cloud services, and other signals, and provides actionable recommendations on how to remediate those abandoned projects. By deleting these projects, not only can you reduce costs and mitigate security risks, but you can also reduce your carbon emissions. In August, Active Assist analyzed the aggregate data from all customers across our platform, and over 600,000 gross kgCo2e was associated with projects that it recommended for cleanup or reclamation. If customers deleted these projects they would significantly reduce future gross carbon emissions. Check out this blog to learn more about Active Assist.

Solutions for climate resilience 

Many of our customers face difficult questions about how their business impacts the natural environment today, and how it will be affected by climate change in the future. Answering these questions requires rich datasets about the planet, better analytics tools and smarter models to predict potential outcomes. For over a decade Google Earth Engine has supported scientists and developers with hyperscale computing power and the world’s largest catalog of satellite image data. Today, we are delighted to announce the preview of Earth Engine as part of Google Cloud Platform. Now, you can access Earth Engine and combine it with other geospatial-enabled products like BigQuery. By extending Earth Engine’s powerful platform to enterprises through Google Cloud, we are bringing the best of Google together. 

Over the past year we’ve worked with a number of organizations to use Earth Engine technology with tools like BigQuery and the Cloud AI Platform to develop new solutions for responsible commodity sourcing, sustainable land management and carbon emissions reduction. Earth Engine enables companies to track, monitor and predict changes in the Earth’s surface due to extreme weather events or human-caused activities, thus  helping them save on operational costs, mitigate and better manage risks, and become more resilient to climate change threats. This new offering will wrap the unique data, insights and functionality of Earth Engine with a fully-managed, enterprise-grade experience and reliability.

As we work with our customers to accelerate their sustainability initiatives, earth observation data is proving critical to effectively plan for the long-term impacts of climate change. To extend our geospatial and sustainability use cases we’re also expanding our partnerships with CARTO, Climate Engine, Geotab, NGIS, and Planet to bring their data and core applications to Google Cloud.

These partners will each make their existing platforms and datasets available globally on Google Cloud, giving you low-latency and reliable access to critical data and applications that will inform your sustainability initiatives. By integrating water availability, agricultural data, weather risks, and extensive daily satellite imagery into Earth Engine and BigQuery, you can achieve more ambitious goals for the sustainability of your business and our planet.

Committing to help you meet your climate goals

With each of these tools, we’re working to reduce the barriers you face in adopting more sustainable technology practices. We understand that building more sustainable applications and infrastructure is not easy. You face competing priorities, technical challenges, and the perception that climate action is costly. 

It doesn’t have to be this way. Today, we are making a sustainability pledge to you: teams across Google Cloud are committing to eliminating the barriers you face in building a more sustainable digital future for your organization, and will help you take action today to realize your climate goals. We’ll do this in a number of ways: 

1. In digital transformation projects and workshops, sustainability teams will always have a seat at the planning table, so we can work together on using cloud technology to build a more sustainable future. 
2. We’re putting low-carbon signals natively into our products to help developers choose more sustainable options early in their application development. 
3. We’ll ensure carbon impact is measured consistently with other key performance indicators. Leveraging the social cost of carbon, the ROI models and value assessments you conduct with Google Cloud will project your emissions impact too. 
4. We’ll be transparent about our carbon impact, by publishing third-party reviewed reports and methodologies, so you can trust the data for your own reports and disclosures. 
5. We’ll continue to work with the industry on best practices, including educational resources like Sustainable IT – Decoded, a new masterclass created in partnership with Intel, that shares the expertise of sustainability thought leaders. 

For the next decade we need to work together to avert the worst consequences of climate change. We’ve made tremendous progress in building technology that helps everyone do more for the planet, and we’re excited to see what you do with it. Visit this page to learn more about Google Cloud’s sustainability efforts.

We’re excited to announce that Google Cloud Support is now available as Public Preview* in the Google Cloud mobile app.

View and manage Google Cloud Support cases 

We understand how important it is to be able to access and collaborate on Cloud Support cases. As such, we’ve made it easy for you to manage your cases via the mobile app. There is no need to log in to the mobile browser, search for a proper website, and navigate to the place where you need to be. Your Cloud Support cases are now available at your fingertips.

In the Google Cloud mobile app, simply navigate to “Cloud Support (preview)” from any screen by touching your profile picture. 

With just one touch you can see the list of all your support cases and easily dive into their important details.

Create Google Cloud Support cases and take action

Not only can you easily view and manage your existing Cloud Support cases, you can also create new ones on the fly with the Google Cloud mobile app.

Seamlessly browse case comments to see the full history of the support case, and respond to the case with new comments.

Download the Google Cloud app today

The Google Cloud app is a powerful tool for managing your Google Cloud environment on the go, and it just got better. To summarize, we’ve added Cloud Support cases to our mobile app, which lets you:

• Read existing conversations with the Google Cloud Support Team
• Respond to Google Cloud Support cases
• Create new Google Cloud Support cases

These new features are available for you to use today in Public Preview. Download the Google Cloud mobile app from Google Play or the Apple App Store to try it out. Check out the Google Cloud app documentation to learn more about what you can do on-the-go.  If you have any feedback, we would love to hear from you — simply click on the “send feedback” button in the app to share your experience.

*Preview – This product or feature is covered by the Pre-GA Offerings Terms of the Google Cloud Terms of Service. Pre-GA products and features might have limited support, and changes to pre-GA products and features might not be compatible with other pre-GA versions. For more information, see the launch stage descriptions.

We are pleased to announce the availability of Google Cloud Monitoring uptime checks in the Google Cloud mobile app. 

The uptime check capability offered by Cloud Monitoring is a simple yet powerful observability tool to monitor an application’s availability and performance on URLs provided by customers. The primary purpose of an uptime check is to track resource availability on an on-going basis. It’s essentially a pulse check for a system and is often the first to detect impending issues. Using uptime checks can proactively detect availability and latency issues with an application and reduce the time and severity your users are impacted by an outage. Uptime check can validate if the response code from your application is as expected, and also the latency of your service from different regions. Uptime checks can further inform your SLAs and SLOs, and track your service’s health over time. SREs at Google use uptime checks as an important part of their daily routine.

Given the critical role served by uptime checks, we heard your feedback on having the ability to track these checks in the Google Cloud mobile app. With this launch SRE’s, operators or administrators can do exactly that, in addition to easily accessing their cloud resources (App Engine, Compute, Databases, Storage), managing permissions using IAM, viewing logs, incidents, errors, and billing.

To access uptime checks, simply tap the “Operations” tab in the Google Cloud mobile app on your iOS or Android device.

After navigating to “Uptime Checks”, you will see a list of all the services you have previously added using the Create public uptime check documentation.

The list is sorted by status, so all failing checks are at the top. You can easily filter by status using the “Filters” option in the top-right corner of the screen.

Tapping any of the uptime checks will take you to the “details”-screen.

Here you’ll see your application’s uptime, latency, status per region (if you’re monitoring your application from more than one cloud region) and graphs to give you a sneak preview. The “passed check”-graph is showing how many checks passed in the last hour up to 6 weeks. You can easily change the interval using the scale above the graphs.

Scroll down the page to see more data. At the bottom of the screen, we’ve included some configuration details for this uptime check, so you can check the above data against this specific setting.

We hope you find this new uptime check feature useful in your daily work. To create new uptime checks, start here: Create public uptime check.

We’re working hard to make the Google Cloud app your companion for monitoring and managing your Google Cloud resources on the go.

For pricing information on uptime checks, please see the Cloud Monitoring pricing summary.

This new feature is available for you to use today. If you have any feedback, we would love to hear from you — just click the “Send feedback” button in the app. And if you don’t have the app – go ahead and download the app today from Google Play or the Apple App Store.

Editor’s note: This post originally appeared on the Google Workspace blog.

We consistently hear from our customers that the privacy of their data is top of mind, which is why we’ve built state-of-the-art security and privacy-preserving technologies into our products — to keep customer data private and secure. We’ve put Google AI to work on behalf of our customers to automatically stop the majority of online threats before they emerge. Gmail, for example, automatically blocks more than 99.9% of spam, phishing, and malware. These defenses, together with our unique encryption capabilities like client-side encryption (CSE), help our customers such as Groupe Le Monde, PwC, and Verizon, meet their security, privacy, compliance, and digital sovereignty requirements.

Last year, we enabled CSE for Drive, Docs, Slides, Sheets, and Meet, and today we’re excited to share that CSE is generally available for Gmail and Calendar, enabling even more organizations to become arbiters of their own data and the sole party deciding who has access to it. We recognize sovereign controls are important to customers and have accelerated delivery of these encryption capabilities to support our customers in maintaining control over their data and meeting their regulatory compliance needs.

Guarantee complete control of your data for the most challenging regulations

The expansion of CSE capabilities across Google Workspace helps to significantly reduce the burden of compliance for enterprises and public sector organizations. It gives organizations higher confidence that any third party, including Google and foreign governments, cannot access their confidential data. Workspace already encrypts data at rest and in transit by using secure-by-design cryptographic libraries. Client-side encryption takes this encryption capability to the next level by ensuring that customers have sole control over their encryption keys — and thus complete control over all access to their data. Starting today, users can send and receive emails or create meeting events with internal colleagues and external parties, knowing that their sensitive data (including inline images and attachments) has been encrypted before it reaches Google servers.

Users can continue to collaborate across other essential apps in Google Workspace while IT and security teams can ensure that sensitive data stays compliant with regulations. As customers retain control over the encryption keys and the identity management service to access those keys, sensitive data is indecipherable to Google and other external entities.

One key use case for CSE in this context centers on helping organizations subject to regulatory requirements, such as PwC, remain compliant, by meeting the need for the highest levels of encryption for certain types of communication.

“We have been searching for the capability to guarantee that our encrypted communications remain inaccessible to third-parties, including our technology providers, for some time. Google appears to be uniquely positioned with client-side encryption in providing us with complete control over our sensitive data, ensuring that we remain compliant as an organization in the ever changing world of data regulation. These features now being available across Google Workspace represent a pivotal moment for us. We’re enthusiastic about the ability to continue to benefit from the efficiency in working that Workspace provides us with, whilst at the same time maintaining trust with our customers that their confidential data will stay private and compliant,” said Shaun Bookham, UK Operations & Technology Director at PwC.

One of our global telecommunications customers, Verizon, is leveraging CSE to gain complete control over their sensitive data, ensuring that they remain compliant as an organization while supporting customers in highly regulated industries. This opens doors for the company to deliver an exceptional experience for its customers, by extending the level of data protection and privacy to their clients.

“At Verizon, we adhere to governance requirements related to access of our sensitive data while also providing the best experience coupled with deep trust. We have worked alongside Google to develop new encryption solutions and are excited to explore their utilization,” said Russell Leader, Director Collaboration and Mobility at Verizon.

Protecting an organization’s most important assets

The regulatory requirements for separation between an organization’s data and their cloud provider’s environment has resulted in important use cases for client-side encryption — from keeping sensitive R&D data extremely private, even from an organization’s SaaS provider, to scenarios where confidentiality is paramount to the success or failure of a mission-critical operation.

Customers, such as media giant Groupe Le Monde, rely on client-side encryption to protect their most crucial assets. By leveraging client-side encryption across Workspace, Groupe Le Monde can be assured that their communications, appointments, and files will not be subject to leaks, thus helping to keep their journalists safe.

“Client-side encryption gives us the next level of privacy, to ensure integrity within the journalistic process. This allows us to guarantee a higher level of security for our journalists, and to protect our sensitive content,” said Sacha Morard, Chief Technology Officer at Groupe Le Monde.

Another industry-leading Google Workspace enterprise customer uses client-side encryption to protect their most sensitive projects. For these projects, the customer is the sole owner of their encryption keys, thereby protecting their critical intellectual property and maintaining their data sovereignty requirements.

While each customer’s digital transformation journey is different, with all essential Google Workspace apps now being covered by CSE, companies of all sizes in all industries can benefit from these protections.

Starting today, client-side encryption is available globally to customers with Workspace Enterprise Plus, Education Standard, and Education Plus. To learn more about client-side encryption and how to get started today, watch our presentation from Google Cloud Next ’22 and check out the documentation.

AirAsia’s vision is simple: allow everyone to fly. Founded in 2001, the airline and sister company AirAsia X have grown to service 150+ destinations in 25 markets, using 274 aircraft to operate 11,000+ weekly flights from 23 hubs across the region. While the airline is known as a provider of low-cost airfares to locations across Asia, this is only one part of its value proposition. AirAsia also aims to deliver innovative, personalized products and services that meet the needs of each of its passengers.

Technology is key to AirAsia’s success and, with strong support from Group Chief Executive Officer Tony Fernandes, in 2016 the airline began a five-year program to become a data-first business and a digital airline.

“We wanted to better ensure we were using data correctly to become more agile, efficient, and customer oriented,” says Lye Kong Wei, Chief of Data Science, Group Head at AirAsia.

AirAsia needed technologies and services that could capture, process, analyze, and report on data, while delivering value for money and meeting its speed and availability requirements. The airline also wanted to minimize infrastructure management and system administration demands on its technology team.

“We knew data was a big part of making decisions in the future. So we needed a platform that could scale to meet our growing appetite for it. Google Cloud—in particular BigQuery—was ideal for this task.”

—Lye Kong Wei, Chief of Data Science, Group Head, AirAsia

Google Cloud the best fit

AirAsia realized only a cloud service could meet its needs and began evaluating the market. The airline then conducted a proof of concept and found Google Cloud was the best fit for its business. It was already familiar with Google Cloud, having deployed G Suite collaboration and productivity applications to its workforce in all countries except China. According to Kong Wei, products such as Forms, Docs, Sheets, and Gmail delivered a considerable improvement in collaboration between various departments, as well as streamlining and automating a range of processes.

The business was particularly excited by the potential of the BigQuery analytics data warehouse to power its digital transformation. “We knew data was a big part of making decisions in the future,” says Kong Wei. “So we needed a platform that could scale to meet our growing appetite for it. Google Cloud—in particular BigQuery—was ideal for this task.”

“With BigQuery, we could process queries and requests much faster than previously and tackle more complex problems.”

—Lye Kong Wei, Chief of Data Science, Group Head, AirAsia

The AirAsia technology team was impressed by the ease and flexibility with which it could extract, transform, and load customer data from its systems, websites, and mobile applications into BigQuery for analysis. Data, reports, and dashboards were delivered and visualized through Google Data Studio.

BigQuery also scaled seamlessly to support data growth and, as a managed service, required minimal administration from the airline’s technology team. “In addition, with BigQuery, we could process queries and requests much faster than previously and tackle more complex problems,” says Kong Wei. “As a result, we could be more innovative about realizing opportunities,” he adds, citing the benefits of being able to view and understand historical measures of booking curves—a measure of how long it took customers to book before a flight. This improves the airline’s ability to manage revenues.

A broad ecosystem

BigQuery and Data Studio are just two components of a broad ecosystem—powered largely by Google Cloud services—deployed by AirAsia. Pub/Sub provides a scalable message queue that enables AirAsia developers to integrate systems hosted on Google Cloud or externally. Apache Airflow enables the business to create, schedule, and monitor workflows, while Cloud Composer manages the dependencies of PHP and related libraries. App Engine allows AirAsia personnel to develop and host web applications. “Thanks to App Engine, we’ve easily been able to create new applications, services, and APIs powered by the data we have been collecting,” says Kong Wei.

AirAsia is also running the middleware for its APIs in a managed Google Kubernetes Engine environment for increased scalability, resource optimization, and reliability, while Cloud Storage provides storage for data from a range of systems and sources. Dataflow enables the business to transform and process data in stream and batch modes from its website search page as customers look for flights.

“With a minimal number of people involved, we can very quickly transform an idea or thought process into a deliverable. Prior to Google Cloud, bringing those ideas to fruition would have been impossible.”

—Lye Kong Wei, Chief of Data Science, Group Head, AirAsia

Faster deployment and testing

The stability of Google Cloud service means AirAsia has a reliable base from which to launch new products and features. “If we have consistent reliability from our core systems—and Google Cloud incorporates monitoring tools such Cloud Monitoring that enable us to identify issues quickly—developers and product engineers can focus on turning ideas into reality,” says Kong Wei. “With a minimal number of people involved, we can very quickly transform an idea or thought process into a deliverable. Prior to Google Cloud, bringing those ideas to fruition would have been impossible.”

Robust security

AirAsia is also relying on Security Health Analytics, a product that integrates with Security Command Center, to identify misconfigurations and compliance violations in its Google Cloud resources and take action. Security Health Analytics ensures the airline’s budgets go to keeping customers’ travel costs low rather than recovering from security breaches.

The product enables AirAsia to check that resources are configured properly and are compliant with CIS benchmarks as its critical workloads run in Google Kubernetes Engine and App Engine.

“Being able to go to the new Security Health Analytics dashboard eliminates the guesswork of what we have running and if it is secure,” says Muhammad Faeez Bin Azmi, Information Security and Automation Solution Architect. “Now anyone on our team, even non-security professionals, can go to this dashboard and see a list of the misconfigured assets and compliance violations across all of our Google Cloud resources. We can also see the severity of misconfigurations, which helps us prioritize our response.”

“Security Health Analytics has really helped us reduce the amount of time we spend trying to figure out what’s wrong with our resources. It’s allowed us to use our time more effectively to identify and resolve more security issues than we could before.”

A new identity solution

AirAsia had also used a legacy on-premises directory for many years. However, as the company grew and expanded to new markets and regions, it had to manage multiple servers across a number of on-premises data centers and the public cloud, which proved costly and time-consuming.

Its Allstars—the airline’s name for its employees—needed to easily access a number of legacy on-premises apps in addition to a growing number of SaaS apps. As a business, it also needed a more seamless integration between its HR system of record and its identity solution for user provisioning and life cycle management. Solving these challenges with its existing on-premises directory was simply not feasible.

AirAsia brought up its identity concerns with the Google Cloud team, and after a number of conversations, decided to deploy Cloud Identity, Google’s cloud-based Identity and Access Management solution, to help address the identity challenges it was facing.

The airline chose Cloud Identity for a number of reasons—first, it was eager to move to the cloud as quickly as possible. Moving identity management to the cloud was a key enabler of this and the airline’s broader digital transformation. Managing identities from the cloud also enabled the airline to have a single identity and set of credentials for each employee, which they could use to access all the applications they need to be productive, both in the cloud and on-premises.

In addition, deploying Cloud Identity was a key step towards enabling the zero trust security model, which the airline felt was the best approach to strengthen its security posture and fight modern threats. Cloud Identity also integrated seamlessly with its existing technologies, which include not only Google Cloud products like G Suite and Chrome OS but also third-party tools like Citrix, Papercut, and others.

And finally, Cloud Identity offered significant cost and resource savings. With Cloud Identity in place, AirAsia’s IT department could spend less time worrying about managing multiple on-premises directory servers and and could instead focus on delivering value to Allstar employees.

Machine learning employed to increase ancillary revenue

In March 2018, AirAsia established the groundwork to use machine learning to optimize pricing for a range of services and began by using AI Platform to sort and predict demand for ancillary services such as baggage, seats, and meals. “By using AI Platform, we can sort based on data about history to predict the future,” says Kong Wei.

Dialogflow in wide use

With Google Cloud well established within the business, AirAsia is using Dialogflow, a voice and conversational interface development suite (and one of the core components of Contact Center AI) that enables businesses to create engaging AI powered voice- and text-based interfaces such as chatbots and voice apps—to streamline operations and reduce costs

“Tony Fernandes, our Group Chief Executive Officer, motivated us to create a range of metrics that would enable us to respond more quickly and efficiently to customers,” says Yuashini Vellasamy, Product Manager at AirAsia.

This resulted in the initial deployment of Dialogflow in AirAsia’s operational areas, from crew scheduling to internal business tasks.

With Dialogflow, AirAsia is able to provide pilots, crew, catering, and other teams with flight times, capacity and any other relevant information about their assignments. Another bot accepts medical certificates and updates from pilots and crew members unable to make rostered assignments and switches those assignments to other pilots and crews. “This improves our on-time performance and operational efficiency, as we are able to optimize the creation of crew schedules,” says Vellasamy.

AirAsia also uses Dialogflow to power a “safety bot” for airport ground staff. “We tried a lot of tools to encourage staff to advise us when they saw a safety issue—but employee usage was low,” says Vellasamy. “However, when we set up the safety bot, which asks users just four questions about an issue they have observed, we saw an increase in employee interaction, which helps ensure proper safety measures.

Beyond crew optimization and overall safety, AirAsia’s HR department in Asia uses a Dialogflow-powered bot to run a post-orientation engagement program for new employees. The bot follows up with employees about issues from parking to AirAsia’s onboarding buddy program, saving HR employees time from scheduling one-on-one meetings. Dialogflow also powered an employee satisfaction survey of 3,000 team members, resulting in a 30% increase in response rate compared to the previous year.

One of Dialogflow’s benefits is its language coverage, which the airline’s marketing team uses to target customers and prospects across a region with diverse languages and cultures. “For weekly campaigns and promotions, our sales and marketing teams simply update the campaign materials and the changes are reflected automatically in Dialogflow and consequently to users,” says Vellasamy. “This enables us to quickly scale and reach our customers globally.”

An upward trajectory

AirAsia is poised to reap further benefits from Google Cloud as its deployment matures. “On the data side, we’re more advanced, while on the application and programming side we have a long way to go,” says Kong Wei. “We’re on a trajectory upwards—we’re looking at a lot of new ideas and how to embrace and deploy them so we can further our data-first and digital airline agendas.”