Held Back by Database Scalability, This Financial Services Company Switches to Google Cloud and Cloud Spanner

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Azimut Group operates an international network of companies handling investment and asset management, mutual funds, hedge funds, and insurance. Founded in Milan, Italy in 1988, Azimut Group today has branches in fifteen countries, including Brazil, China, and the USA.
“We have subsidiaries and manage funds all over the world,” explains Simone Bertolotti, IT Manager at Azimut Holding S.p.a. “That means that any technology that we put in place has to cover needs from many different countries.”
“When complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Azimut manages its funds with investment advisors who use information sourced from Bloomberg, Reuters and others. “They use a huge amount of data,” says Simone. “They work with spreadsheets, algorithms, formulae and they analyse data in minutes.” In finance, every second is crucial, which is why Azimut decided to develop a risk management dashboard that can process information even more quickly, then distribute it worldwide.
“When an advisor manages data, that data is used to make immediate decisions on funds, capital movements or whether to sell stock,” says Simone. “They have to be ready to make recommendations for any amount of data that comes to them. For our dashboard, that means that when additional information arrives or complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
Generating insights at speed
Investors and investment managers make decisions based on the most accurate, up-to-date information possible. For Azimut Group, information sourced through financial data vendors such as Bloomberg and Reuters provided only part of the data that the group required.
“We looked to collect information from a range of different providers,” explains Simone, “then analyse it to develop a predictive algorithm that could work faster than an advisor stationed at the terminal. We set ourselves the challenge to try to manipulate that data to add new insights into our matrix, so that every one of our branches across the world can see risk information about the funds in real-time.”
“We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling. With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it.
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
The first cloud provider Azimut used to build its system struggled to scale quickly to meet different kinds of data challenges. “If we wanted to add more cores, that was fine,” says Simone. “But the previous cloud provider made it complicated to raise the amount of space in a database infrastructure and scale up to demand. Scaling up for more in-depth analysis would take a day, and our need was immediate.”
That’s why Azimut switched one year ago to Google Cloud Platform to run the 150 VMs on its risk analysis platform. “We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling,” says Simone. “With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it. Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
The infrastructure of Azimut’s solution handles around 800TB of data per month, and Google’s global network of servers and high-speed connections ensure that it gets to where it’s most needed by the most direct route. Impressed by the speed, security and availability of Google Cloud Platform, Azimut has moved its intranet on to Google Cloud Platform, too, eliminating the need for staff to login with VPNs.
“Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Driving ahead with Noovle
For Azimut, migrating the risk management dashboard is the latest of many Google product collaborations with cloud consultancy Noovle. “Everything started five years ago,” says Simone, “when Noovle assisted us in migrating to Gmail from our on-premise email solution. From G Suite to Google Cloud Platform, we’ve had a great relationship. Noovle provides consultancy services, support for mobility, and external advisors who work on our premises, such as when they trained us how to broadcast our meetings on Google Hangouts. As an independent company, we know we can trust them for transparent advice. All they care about is the best way to get a job done and to help us reach our goals.”
New app, new customers
In a business case comparison, Google Cloud Platform cost Azimut 35% less to run than the previous cloud provider. Now the group is building a major new mobile application on Google App Engine to be released in 2018.
“The new mobile application will allow customers to trade directly, without human advisors, by proposing different investment solutions depending on targets the customers set,” says Simone. “So if a customer aims to make money with investments, they enter their relevant personal information and we carry out the necessary regulatory checks and suggest what they could buy. The entire project will be based on Google Cloud Platform, so customers can control their investments through the app while we manage the fund, using Google Cloud Spanner on the backend.”
How MobileOne Expanded its Stores by 340% in Just Three Years

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The mobile industry is extremely fast-paced. New smartphones arrive at rapid speed. Smartphone OS updates regularly add new features and capabilities. And by the end of 2018, 5G wireless, the game-changing successor to 4G, will begin to be available in some markets.
With more than 125 T-Mobile premium retail stores across the United States, MobileOne is at the forefront of the mobile industry’s constant, rapid-fire changes. The company is growing quickly, too, expanding its number of stores by 340% in just 3 years.
In this high-growth, non-stop environment, MobileOne’s mission is to keep frontline employees trained, informed, and updated at all times so that they, in turn, can serve as trusted experts to customers. Ultimately, the end game is to stay competitive by delivering the kind of positive experience that encourages customers to return, and to recommend MobileOne to friends.
But fulfilling this mission had become a major operational challenge for MobileOne. Information was typically created in the company’s productivity software suite and shared in emailed file attachments through the company’s on-premises email system. The method was slow and inefficient, and it could introduce errors if an outdated file was emailed.
In addition, there were no central, shared, easily accessible repositories of company knowledge. Thus, to find information shared a few months ago, team members might have to search their email archives for the appropriate file, and the search capabilities of MobileOne’s legacy email system were far from robust. Worse, a file that one employee suddenly needed may exist only on the hard drive of another employee who might be away on vacation.
“Without G Suite, I can’t imagine how we could keep up with everything.”
– Revel Stark, Director of Recruiting and Marketing, MobileOne LLC
MobileOne leaders recognized that a digital workforce transformation was needed to help the company stay focused on delivering excellent customer service. In response, the company began moving all employees to G Suite with the help of Suitebriar, a Google Cloud – G Suite Premier partner.
Sharing docs in seconds
G Suite applications help MobileOne team members collaborate, share information, and receive the latest training. G Suite also helps MobileOne move at an accelerated pace. For example, on a recent Sunday, Revel Stark, Director of Recruiting and Marketing at MobileOne, was on his way to the beach with his family when someone in the company needed a document from him right away.
“It took just seconds to launch the Google Drive smartphone app, do a quick search, and share the requested document,” says Revel. “Before G Suite, I’d have to start up my laptop, assuming I even had it with me, and search for the file. If the file wasn’t on my laptop’s drive, it might be Monday before I could have found and shared it. That just doesn’t work for us. Without G Suite, I can’t imagine how we could keep up with everything.”
Creating central repositories
“Now, with Drive and Sheets, everyone has access to the most recent, business-critical information at the same time. Having live spreadsheets helps us ensure that no important information gets lost, despite the rapid pace in which we work.”
– Revel Stark, Director of Recruiting and Marketing, MobileOne LLC
Drive, coupled with G Suite apps such as Docs and Sheets, streamlines document sharing at MobileOne by enabling the company to create central repositories of information that are easily accessible and, with Google search technology, easily searchable.
For example, the company used to track operations, growth metrics, and performance in its legacy productivity suite’s spreadsheet application. The spreadsheet files were shared via email. But given MobileOne’s rapid growth, the information in those spreadsheet files could become outdated quickly. And there was confusion at times about which file was the most recent version.
“Now, with Drive and Sheets, everyone has access to the most recent, business-critical information at the same time,” Revel says. “Having live spreadsheets helps us ensure that no important information gets lost, despite the rapid pace in which we work.”
MobileOne has set up a Team Drive for each of the company’s departments, too. “With Team Drives, department heads can make sure their department’s documents are well organized, up to date, and easy to find,” Revel says. “And they can give access only to the people who need it.”
Streamlining interview schedules
The thousands of apps in the G Suite Marketplace enable businesses to add even more functionality to the G Suite apps that their employees use every day. MobileOne uses a third-party scheduling app that integrates with Calendar to streamline the scheduling of job applicant interviews. “Job applicants can look at our calendar and pick an open slot to schedule their interview,” says Revel. “It speeds up the process by not having to go back and forth in email, trying to find a time that’s mutually agreeable.”
Simplifying admin duties
“Before G Suite, it was time-consuming to add a new user to our email system,” Revel says. “I’d have to ask our service provider, then wait for them to do it. But with the easy-to-use G Suite admin panel, we can add someone to Gmail ourselves in a minute or two.”
Receiving personalized service
To support the rollout, MobileOne worked with Suitebriar, a Google Cloud – G Suite Premier Partner. Suitebriar efficiently set up MobileOne on G Suite and now provides webinars and on-going support to help MobileOne users get more out of G Suite. “Suitebriar is incredibly responsive,” says Revel. “They know our business, they give us personalized service, and they get back to me quickly when I have questions, sometimes in as soon as 30 seconds.”
Driving new business with Forms
MobileOne uses Forms to help it organize public events and, in combination with Sheets, to measure the success of those events.
Last year MobileOne held 200 events across the company’s 125 stores and is planning to hold up to 400 events this year. The events are designed to connect MobileOne associates with local residents and bring people into its stores who might not otherwise visit.
“We developed a pre-event form that stores use to communicate with our corporate office about what’s needed to set up their event,” Revel explains. “And we have a post-event form that stores can fill out to capture what worked and what didn’t work at the event. The information in that form gets dropped into a Sheets spreadsheet, so we can track the success of events across all stores. It helps us focus on the events that drive the most traffic into stores, where we can connect with locals and show them how we can help them.”
Using Hangouts to train — and applaud
“When a team member in the field does something fantastic, we can gather a bunch of people in a conference room, get that team member into Hangouts, and give him or her a round of applause. It’s a great way to give someone a pat on the back.”
– Revel Stark, Director of Recruiting and Marketing, MobileOne LLC
At MobileOne, Hangouts is among the most used G Suite app. The company uses Hangouts to bring executives together in different locations for a weekly briefing. “Hangouts breaks down the barriers that geographical distances create, so that everyone gets quality time together,” Revel says.
Training is another key Hangouts use case. “Because keeping our people well informed is so important, we use Hangouts frequently to train team members,” says Revel. “We’re currently using Hangouts with a Hangouts Meet hardware in our corporate office for training, and we’re considering expanding that by adding 20 to 30 Hangouts Meet hardware in training rooms across all seven states where we operate.”
MobileOne uses Slides for training presentations, which are often scheduled using Calendar and presented in Hangouts. “Calendar makes it easy to set up training events and to see the availability of people you want to invite,” Revel says. When people find a time that works, they simply add a Hangouts link to the calendar event. Then during the Hangouts session, a presenter can launch a Slides presentation, and attendees can ask questions with Hangouts chat. All of this is easy to set up and the training happens in real-time, which gives it more of an impact.
The company is also leveraging Hangouts in a less conventional way. “When a team member in the field does something fantastic, we can gather a bunch of people in a conference room, get that team member into Hangouts, and give him or her a round of applause,” says Revel. “It’s a great way to give someone a pat on the back.
How This Online Shoe Retailer Transformed Itself by Reducing its Workload by Two Hours Per Day

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By offering customers a choice of 30,000 shoe styles at reasonable prices with a straightforward returns policy, Footway has become one of the largest online shoe retailers in Europe. Founded in 2011 and based in Kista, Sweden, the company has grown to become a market leader and four years ago acquired the Heppo and Brandos brands.
In 2017, Footway expanded from the Nordic market to seven other European countries: Poland, Holland, the UK, France, Germany, Austria, and Switzerland.
To build the business, Footway has had to prove to its customers that buying shoes online is quick and easy. That means, at the backend, processing returns and queries efficiently to provide a seamless consumer experience. However, as the company’s IT infrastructure grew organically, its data storage procedures were not clearly systematized, which made it difficult to implement the efficient, time-saving processes that enable Footway to provide its excellent customer service.
The company needed to move its team onto a system that would resolve this issue, and make compliance to ever-changing data regulations easier. Implementing G Suite was the answer.
“One of our strategic objectives is to automate processes and increase efficiency in our organization,” says Louise Liljedahl, HR Manager and Co-founder at Footway. “We want to work more efficiently every day. One of our main goals with the G Suite project was to get everyone working in the same platform with good structure.”
Systematizing data storage
In order for a relatively small team to run a big retail operation, good organization and process automation are key. Before working with Google Cloud, Footway’s communications and data storage processes were not systematized, making it difficult to work effectively. “Our internal IT had many different places to save files, and, for example, no structure for where to save pictures or graphic elements or where to archive agreements,” explains Louise. “Another trigger for change was the GDPR. To be compliant, we needed to see who has access to what information, and looked for good audit systems to control those permissions”. To do that, Footway implemented G Suite.
With support from implementation partner Avalon Solutions, the migration of the company’s calendar, contacts, and email data using CloudMigrator was swift and seamless. “The transformation process was very lean and quick,” says Louise. “We had a small test group of six people working with G Suite for two weeks to see how to move over to Google Sheets from Excel, for example. Everyone was very enthusiastic.”
To systematize its storage and make day-to-day working easier, Footway moved its document and images to Google Drive. This means Footway can control access both internally and externally. “Google Drive helps us keep everything in the right place. And it is definitely an easier way to share things when it comes to working with external partners, as we know exactly who we’re sharing documents and information with.”
Increasing automation
Following the move to G Suite, Footway automated communications with influencers and bloggers using Gmail and Google Forms. This saves time and means more bloggers can be contacted.
“We send automatic emails through G Suite to different influencers to set up cooperative agreements and partnerships,” says Louise. “Using Gmail and Forms has helped us to go from having contact with 4 bloggers a day, to 200 a day. The person responsible saves two hours a day from his or her workload with this new process.”
Achieving stable growth
Thanks to G Suite, Footway’s data is now organized in a way that is easily accessible and highly secure. “It’s much easier to find company and client information because it’s structured,” says Louise. “That saves a lot of time when searching for something.” The ways people can collaborate have also been transformed, as Footway made the switch to using Google Chromebook, encouraging more flexible working and spontaneous collaboration. “Before, people would take notes on paper and come back to their computer to write everything down. Now they use their Chromebooks instead and have more small, spontaneous meetings.”
Now, Footway plans to extend the use of Chromebooks and to use the functions G Suite offers to further automate the company’s daily processes and grow the business. “People tend to be fearful of change, but this one has been very positive for the whole organization,” says Louise. “We’re excited about how G Suite can help us as a company to grow in a stable way. We can automate processes and use Google products to work more efficiently.”
Reference Guide to Get You Started with Development on GKE

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Getting started with Kubernetes is often harder than it needs to be. While working with a cluster “from scratch” can be a great learning exercise or a good solution for some highly specialized workloads, often the details of cluster management can be made easier by utilizing a managed service offering. Google Kubernetes Engine (GKE) allows for an easier end-to-end developer experience with convenient tooling and built-in integrations along with the convenience of offering Kubernetes clusters as a managed service.
GKE is the most mature container orchestration service available today, delivering a fully-managed service and hands-off experience with the GKE Autopilot mode of operation. GKE provides industry-first capabilities such as release channels, multi-cluster support, unique four-way auto scaling, node auto repair, and can support up to 15K nodes in a single cluster.
Our modern, end-to-end platform is built on cloud-native principles you are already familiar with and prioritizes speed, security, and flexibility, in ways that are highly differentiated from other cloud platforms.
We have put together a new reference guide for you as you begin your journey developing on GKE. It covers every step of your journey from writing, running, operating, to managing code. Even if it isn’t your first time using GKE, this e-book will be a valuable resource highlighting important considerations and best practices. By implementing the technical recommendations, following the steps, and utilizing the tools described, you can reach the following goals:
- Write, deploy, and debug code faster with Cloud Code and Cloud Shell
- Continuously integrate and deliver updates with Cloud Build
- Run easily, securly, cost effectively at scale with GKE
- Monitor and troubleshoot with Google Cloud’s operations suite
Kick-start your journey by downloading the e-book and join us live June 22 at 9am PDT for our half-day Cloud OnBoard event: Getting Started with Google Kubernetes Engine.

Google Workspace is a Highly Robust and Functional Collaboration Platform: Study Confirms
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A recent IDC study on Google Workspace observed the productivity and economic benefits of the collaboration platform on many organizations. The findings revealed that 14 percent increase in daily productivity among Google Workspace users, 412 percent 3-year ROI and payback period of 11 months! Transform your teams’ productivity goals, enhance workplace communication and collaboration as well as experience operational gains with productivity and collaboration tools designed for the modern, hybrid workforce.
Download the infographics to read up more from IDC study on the Business Value of Google Workspace now!
How Randstad Creates Assessment Reports in Five Minutes with G Suite

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For over five decades, Randstad has matched businesses worldwide with millions of temporary and permanent workers, creating long-lasting, successful working relationships. Today, the company operates a vast multinational recruitment network, with 35,000 employees applying HR expertise in markets from Norway to Malaysia, and more than 37 countries in-between.
To give staff a more mobile, low-maintenance alternative to their previous communications solution, Randstad offered G Suite to its staff in 2012, giving them the option to switch. All of Randstad’s workforce made that choice, assisted by a Randstad “Transformation Kit” containing everything a team needs for a successful migration. Now Randstad’s global community of G Suite users are looking to unleash the full potential of the platform, moving beyond Gmail and Calendar to engineer major efficiencies across the organization.
“Technology gives us more time to be in contact with people,” says Senne Beckers, Senior Accounts Specialist at Randstad. “It means we can give more attention to the people we outsource, our colleagues, and our customers. Our administrative ability is what makes Randstad successful, and G Suite makes all our processes more efficient.”
Sharing tips worldwide to make the most of G Suite tools
“In Sheets, I can create a pivot table and then I can drop Sheets visualizations directly into Slides for presentations. In the past, we would need visual designers to do that, but now I can do it in a matter of minutes.”
– Frank van der Bijl, Business Analyst IT, Randstad
Using Google+, Randstad workers share their ideas for applying G Suite to their work. “We share tips and tricks with each other from all over the world,” says Frank van der Bijl, Business Analyst IT at Randstad. “There’s always someone you can learn from or educate, and that’s an innovation in and of itself. In the past, when we wanted to share information like this, we would contact the internal communications team for them to put something on the company intranet. Now we go straight to Google+ and post it directly.” Randstad calls this project “Google to the Max”, and the boost in collaboration and efficiency helps its staff around the globe be more productive.
Those tips range from saving time by using Calendar to book meeting rooms and check colleague availability, to minimizing unnecessary travel by replacing meetings with Google Hangouts Meet. As an HR company, Randstad handles, optimizes, and edits thousands of résumés every day. By using Google Forms to collect data for résumés and Google Docs to edit them, Randstad teams streamline that core process. “Rather than send résumés back and forth with corrections and suggestions, we work on them all together, directly in Docs,” says Frank. “It’s a collaboration, like how we centralize information in Google Sheets to give everyone on a team a single, up-to-the-minute overview on customers and candidates, maximizing the chances of a successful match.”
Many of the innovations tackle processes that used to create bottlenecks by requiring specialist knowledge. “In Sheets, I can create a pivot table,” says Frank, “then I can drop Sheets visualizations directly into Google Slides for presentations. In the past, we would need visual designers to do that, but now I can do it in a matter of minutes.”
Streamlining annual assessments with Forms and Sheets
“We have more than 1,000 people working for a global airline through Randstad, and because G Suite is so open, the airline, like other clients, uses Google tools to send us information.”
– Senne Beckers, Senior Accounts Specialist, Randstad
In addition to improving internal processes, the innovations directly benefit Randstad clients, as Senne explains: “We have more than 1,000 people working for a global airline through Randstad, and because G Suite is so open, the airline, like other clients, uses Google tools to send us information, even though they work with a different communication platform.”
That flexibility allows Senne and her team to apply G Suite technology to problems outside of Randstad. “We used to have a very old-fashioned way of collecting annual assessments on each of the people we have with the airline,” says Senne. “We would email a document to an airline shift leader, who had to go to his or her computer to receive it, print it, fill out the document, scan it, save it, and then email it back. At one point, the workload was so high that we had to stop taking feedback altogether.”
To simplify the process, Senne implemented Forms, as a fast, mobile way for shift leaders to send their assessments. “With Forms, shift leaders can be inside a plane or out on the runway, and when they want to comment on an employee they can give us instant feedback that goes directly into our system,” explains Senne. Back at the Randstad office, HR then pulls all the data they need directly from Sheets, without having to reference the CRM, chase clients, or search emails.
As a result, it now takes five minutes to create an annual assessment, instead of one hour. Because there are 1,000 employees, a task that took 1,000 hours a year, or 140 working days, can be finished in two and a half weeks.
“Because Sheets translates information directly into graphs as it arrives, we can track the situation at a glance,” says Senne. “Streamlining the creation of annual assessments with Forms doesn’t just make the process more efficient, it also means we can spend more time properly discussing feedback with employees. That’s good for them and great for the airline’s management, which now wants to roll out this approach to more business units.”
Bringing teams together with Google Keep
“Everyone has their own approach, and we’re all sharing our experiences through Google+ and helping colleagues. Every day we find a new feature, which helps us be more efficient, and all we need to implement it is an internet connection.”
– Frank van der Bijl, Business Analyst IT, Randstad
As HR specialists, Randstad employees know that solving individual work issues is only part of the story. For teams to work effectively, solutions need to be brought together in a single place, where they can feed into each other. To make that happen, staff across Randstad use Google Keep to communicate.
“Keep really helps me to structure workflows and share my ideas directly with my team,” says Senne. “I have a lot of ideas all of the time, and Keep means I can make them known to the people I work with, at the same moment as I jot them down during a meeting. It brings Docs, Forms, and Sheets together in one place where we can arrange things intuitively and set priorities. With our to-do lists visible on that central hub, we can all check in on each other and track progress in a transparent way.”
For Senne, that functionality couples neatly with Google Cloud Search. “As a senior account specialist, it’s my responsibility to know what is happening in our teams, and Google Cloud Search helps me keep all of the information at my fingertips, ready for me to share. It’s the home screen on my Chrome browser.”
Recognizing that this agile, fast-paced way of working may be unfamiliar to new employees, Frank uses Google Keep to introduce people to the G Suite tools. “When people are new to a company, they’re sometimes nervous about asking for advice, such as how to ask for a day off,” says Frank. “To help them, I’ve created a four-step checklist of ‘Things you should do when you join Randstad’, which directs them to the information they need to on-board. With Keep I can see where they are in the process and follow up with them if I think they might need help.”
Embracing the interconnected environment
In each of the 39 countries where Randstad is active, operations are moving at their own pace towards greater G Suite integration. And though each is at a different stage in the process, the direction of travel is clear.
“Across the company, the next step will be Chromebooks, so that we fully embrace the interconnected app environment,” says Frank. “Some countries have already fully switched to Chromebooks, and some are migrating all of their data to the cloud. Everyone has their own approach, and we’re all sharing our experiences through Google+ and helping colleagues. Every day we find a new feature, which helps us be more efficient, and all we need to implement it is an internet connection.”
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