Workplace collaboration continues to evolve as hybrid work expands its footprint. While both “same-time” and “staggered-time” (or asynchronous) collaboration modes each have their place in the hybrid work environment, organizations and teams sometimes overuse one mode over another. That’s probably because in-person meetings or collaborating in real time have been the default for many organizations, leading to a “same-time” bias, even as new tools make working across time zones and locations seamless. Ultimately, the key for making collaboration scalable and to support employee wellbeing is choosing the right method and tool for the task at hand. With that in mind, here are some ways to get the most out of same-time and staggered-time collaboration in your organization.

Making same-time collaboration more valuable

Historically, many organizations have valued same-time interactions for the fast, direct exchange of information and feedback. They also bring teams together and build human connections. While all these outcomes are powerful and important, same-time collaboration also has some drawbacks — especially in a hybrid environment.

First, same-time interactions can be difficult to arrange. Coordinating schedules requires advanced planning, especially when employees are distributed across time zones or working outside of traditional business hours. Second, back-to-back scheduling can contribute to meeting fatigue. In our recently commissioned global hybrid work survey with Economist Impact, 72% of respondents acknowledged that virtual meetings improve inclusion and participation. At the same time, 68% said there are too many virtual meetings in general, suggesting that even though employees value same-time collaboration, they want it in moderation.

To address these challenges, organizations should consider the collaboration scenarios in which same-time interactions can make the greatest impact. It’s particularly useful when consensus or immediate action is needed, as in briefings, decision-making, and crisis management.

For effective same-time collaboration in a hybrid environment, your employees need tools that help them coordinate real-time interactions and minimize time spent switching apps and context. With Google Workspace, teams can create and access a shared agenda or Google Doc inside a Google Calendar invite, helping align expectations and goals before, during, and after scheduled same-time work sessions. And, the more integrated your collaboration tools are, the easier it is for employees to get right to work when inspiration strikes or a quick decision is needed. For example, team members can initiate spontaneous work sessions by starting a Google Meet directly from Docs, Sheets, or Slides.

Additionally, consider how you can bring real-world collaboration activities into virtual environments to enhance same-time collaboration for distributed teams. For instance, digital whiteboard tools, like Jamboard and Miro in Google Meet, allow people to brainstorm, ideate, and problem-solve in real time from anywhere. Interactive solutions like these empower employees to work together in new ways.

Expanding what’s possible with staggered-time collaboration

Widespread adoption of hybrid work has prompted organizations to turn more frequently to staggered-time collaboration — where team members are free to share and respond to information in their own time. A key benefit of staggered collaboration is improving the experience and wellbeing of employees — specifically, by promoting participation across the team and support for flexible work habits. Allowing team members to engage when they’re most productive, or when it doesn’t interfere with their scheduled focus time, supports their wellbeing. It can also help employees feel heard, valued, and empowered. Staggered-time collaboration can also give team members who may feel uncomfortable or vulnerable speaking up in real time, or who just need time to think about their feedback, a more inviting way to share their perspectives.

Staggered-time collaboration can enhance a range of collaboration scenarios, including assigning tasks and action items, knowledge- and resource-sharing, brainstorming, and giving feedback. To make these interactions successful, employees need secure, intuitive tools that give them the information they need to do their jobs from anywhere, at any time. For example, in Spaces, team members can initiate and take part in group chat threads devoted to project- and topic-based discussions, as well as access files and tasks, to stay in the loop whenever they’re able to participate. For people working on a task or project at varied times, creating a dynamic, single source of truth makes all the difference.

When collaborating on shared documents, a feature like smart canvas enables teammates to assign tasks, build checklists, and share files using @-mentions for easy information access. Meanwhile, automated, built-in summaries in Docs help the team get up to speed without losing focus. Features like these help everyone stay on the same page (literally), even if they’re contributing to a project at different times.

Flexibility and collaboration are not mutually exclusive

Helping people know which tasks call for real-time collaboration and which tasks are better done on their own time is critical for sustaining productivity and wellbeing in a hybrid work world. Employees who are empowered to work in ways that complement their needs, preferences, and schedules typically reward their organization for that flexibility. As Holger Reisinger, Paul Sephton, and Dane Fetterer wrote for the Harvard Business Review, “When leaders give employees the freedom to choose where and when they work, it signals they trust them to do the job they were hired to do. The data shows that that trust is then paid back…at a very high rate, building a tight-knit culture of inclusivity and belonging.”

When you create team norms around same-time and staggered-time collaboration, you can help your employees stay productive and connected — to each other and the broader organization. And by giving them tools that support seamless, secure collaboration experiences from anywhere, the impact on productivity, employee wellbeing, and morale can be transformational.

In response to the pandemic, an overwhelming 92% of the U.S. workforce is now interested in working in a hybrid or fully remote capacity1. All employers, including government leaders, are now critically focused on finding the right tools and techniques to foster engagement, improve productivity, and strengthen relationships – in-person and virtually – or risk losing and/or retaining top talent.

Creating a positive work environment starts with having the right technology that can provide a variety of meeting tools to make work easier and more productive from any location. Google Workspace enables agency leaders to support their workforce with capabilities to address a variety of needs, from virtual training and learning, to mobilizing emergency response and critical service delivery. Below we’ve highlighted some of our top tips for getting the most out of Google Workspace to make hybrid work more efficient and effective.

Capture meeting agendas in a Google Doc

Create more effective, engaging meetings by attaching an agenda doc to your Google Calendar event and invite your attendees in to comment and review ahead of time. Google Docs, Google Slides, and Google Sheets allow collaborators to leave color-coded comments that can be incorporated into a live video meeting or a face-to-face roundtable meeting.

Engage attendees with interactive features in Google Meet

We’ve added new features to make meetings more interactive and inclusive throughout 2022. New in-meeting reactions, livestream Q&A and polls, and streaming meetings directly to YouTube, and client-side encryption are all coming to Google Meet soon. We’re incorporating Meet directly into Docs, Sheets, and Slides to make it easier to coordinate on projects.

Knowing how to include everyone into a meeting, even while some folks are remote and some are in the office, will be critical to bringing cohesion to the work experience. Government leaders can foster a culture that helps workers be more productive, satisfied, and perhaps even happier with their work lives.

Add focus time to your calendar and see how time is spent

Google Workspace has also introduced product features to promote wellness. This includes focus time on Google Calendar, out of office and do not disturb statuses on Google Chat, or even backgrounds and noise cancellation on Google Meet that allow individuals to separate their home from work. Allowing employees to set boundaries or notify others of working times can help combat work fatigue. Time Insights in Calendar provide individuals with personalized analytics to see how time is spent across meetings and collaborators throughout a week. A secure cloud environment further brings these tools together to create systems of collaboration.

Creating positive outcomes with a culture focused on integrated work environments

The shift to hybrid work has already started leading to more meaningful engagements among all employees. Video calls have connected the new, tech savvy generation of workers with more experienced workers. In a Fedscoop Radio podcast on embracing hybrid-work strategies and tools, Gary Dannoff, Global Google Workspace Strategic Alliance Leader, noted that multigenerational teams with a 25-year age gap between team members are 75% more likely to have positive outcomes than teams with a smaller age span or none. As we return to the office, let’s engage with and support this new culture of cross-cultural, cross-generational, and cross-geographic collaborative environments created by the challenges we all adapted to during the pandemic.

Google Workspace supports a shift toward future-ready workplace cultures while providing the empathy and confidence needed for returning employees. Danoff also explains that to create a “future-proof” culture, you need to shift your mindset towards building a workplace that is future-ready. Using modern technology to foster collaboration in an evolving work environment helps organizations transform how work is done.

Collaborative technology facilitates productivity and constituent engagement

Agencies around the country are embracing the new era of hybrid work. The State of Arizona migrated 36,000 employees to Google Workspace with little disruption to the way people did their jobs. Now, Arizona is planning to expand their platform to support even more departments that require highly regulated data.

To help constituents get back to work, states like Rhode Island and Wisconsin have created Virtual Career Centers that leverage Google Cloud solutions, which includes Google Workspace, where constituents can schedule meetings and video conferences with career coaches, develop and collaborate on resumes using cloud-based document storage, communicate directly with job recruiters, attend virtual job fairs, and apply to open positions.

For more ideas on how to bring a collaborative, innovative culture into the workplace, catch up on content from the Google Workspace Summit.

1 Source: https://www.pwc.com/us/en/library/covid-19/us-remote-work-survey.html#content-free-1-0f39

Last June, in the early months of the pandemic, we expanded Business Messages to support all kinds of businesses, from pharmacies and grocery stores to airlines and luxury brands. Then, in December, we announced the ability for small businesses to use the Google Maps app to message with their customers. We knew people would find messaging directly with businesses from Google Search and Maps helpful, but we didn’t know just how valuable it would turn out to be. 

Consumers are increasingly eager to use messaging to connect with brands, and businesses across all industries are now building innovative messaging experiences to address that growing need. The demand from consumers is reflected in recent data:

• 45% of users have spent more time on messaging services because of the pandemic
• 85% of consumers would like to message brands directly, up from 65% in 2019

Being able to message a business directly has never been more important. For me personally, there’s nothing more fulfilling than using technology to help people in the moments that matter. After the release of initial COVID-19 vaccines in late 2020, online searches for vaccines reached an all-time high. To help people searching for vaccine eligibility, availability, and appointment booking, Albertsons Companies’ banner pharmacies—like Albertsons, Safeway, and Vons—made this information easily accessible through Google Search and Maps via the “chat” button. This  gave people the information they needed, when they needed it.

To be more helpful in moments like these, over the last year, we’ve made Business Messages available globally, in more than 70 languages, and we’ve seen more than 30,000 brands and 200 partners come on board. Major brands like Carrefour, Walmart, and Woolworths have invested in Business Messages to help serve their consumers in new and meaningful ways. 

Expanding the conversation between consumers and brands

The retail sector has undergone a transformation since the start of the pandemic. As a result, we know it is critical for digital services to integrate with physical stores. We were able to do just that with Google’s Business Messages, which has been instrumental in helping better serve our customers across 1200+ stores in Europe.Thomas Rudelle
Global Digital Marketing Director, Carrefour

There were major shifts in consumer behavior during the pandemic, from the way people found and purchased products to the ways they interacted with businesses. Not only did we see higher demand for direct contact with brands, but retail searches also surged. At the end of 2020, retail searches grew at a rate that was more than three times higher than the same period in 2019 (based on Google internal data).

As Business Messages has become more widespread, brands are able to boost both responsiveness and customer satisfaction using the service. Levi’s, for example, surpassed 85% customer satisfaction scores using Business Messages and they discovered that the service drove 30x more store-related questions than web chat.

Many brands have also digitized what were traditionally in-store experiences, especially in high-consideration categories like jewelry. For example, Signet brought its virtual jewelry consultant to Business Messages, offering customers advice and answering queries in a way that’s convenient but still feels personal.We started using Google’s Business Messages pretty early on, and continue to transform and improve our experience. The ability to let customers know whether a product is in stock, and its precise location, is critical to offering a connected and frictionless shopper experience. Of course it also helps reduce the workload on our store and customer hub teams.Nick Eshkenazi
Chief Digital Technology Officer, Woolworths

As a working mother, these sorts of innovations have made a direct impact in my own life. I find it very helpful to be able to ask—and get real-time answers to—everyday questions using Business Messages, ranging from store hours and product availability to order status and how to make returns. One of my favorite features is the ability to know, in real time, what store wait times are like, and the exact location of the product I’m looking for, saving me precious time when I visit the store. 

Business Messages helps people do more with their time in other ways as well. Earlier this year I’d been meaning to change my insurance plan, but kept pushing it off because I didn’t want to get on a phone call. I can now message Geico to update my policy through the agent pretty effortlessly. Similarly, in India, Vi customers can use 24×7 real-time customer service to chat with their AI powered virtual assistant VIC, integrated with Google’s Business Messages, to check billing information, activate packs, add recharges and payments, check balances, and much more—and it all happens seamlessly.

Building a full suite of messaging products

We’re investing in building a full suite of messaging products that enable seamless conversational commerce to drive business results. As Business Messages continues to support brands in establishing their messaging presence on Google, we’re also experimenting with other ways to help them increase their reach and engagement on Search and Display. To accelerate on the digital front, we recently integrated AdLingo, a project built within Area 120, Google’s in-house incubator. This will enable brands to easily transform ads into AI powered, personalized conversations at scale.

For more information on how you can activate Business Messages, please reach us via the contact form on the Business Messages website. Merchants can also read and respond to messages via Google My Business or on the Google Maps app.

With growing demand for Google Cloud, customers are increasingly expecting more reliable advisory and implementation skills from Google Cloud Systems Integrator (SI) Partners. Our model for professional services remains differentiated, with a heavy co-dependence on our SI Partner ecosystem to drive success for our customers. Therefore, enabling and nurturing strong delivery capabilities in our Partners is a responsibility we take seriously. The Google Cloud Global Services Delivery and Global Partner Ecosystem & Channels team jointly made significant investments earlier this year to underscore our commitment in this area. That’s why we’ve created the expanded Partner Delivery Excellence portfolio, a rich set of resources to help Google Cloud Partners deliver high-quality Google Cloud projects. Whether you’re a Partner just getting started with Google Cloud or have prior experience, we have the resources you need to succeed and we’ll meet you where you are in this journey.

Here are some of the key offerings in the Partner Delivery Excellence portfolio:

Stage: Building delivery skills | Pre-engagement

• Delivery Readiness Index (DRI): a framework that enables SI Partners to receive customized, individual level delivery enablement recommendations based on each consultant’s delivery readiness, assessed across training, certifications, delivery skills validation and prior delivery experience. 
• Delivery Navigator (coming soon): A delivery management platform consisting of delivery methods, work management tools, and dashboards that enables Google PSO and Partners to drive a high-quality, globally consistent project experience. You’ll hear more about this in an upcoming blog post.

Stage: Develop delivery expertise | Preparing for a delivery project

• Delivery Runbooks: Workload-level detailed delivery guides which include reference architectures, detailed migration steps, validation guidelines, common troubleshooting tips and more.
• Delivery Bootcamps: In-person or hybrid mode multi-day sessions conducted by experienced Google Cloud Consultants and customizable to the specifics of a Google Cloud project for a customer.
• Use case learning: Self-paced learning in the form of bite-sized lectures to build foundational delivery skills at the workload level, with quiz based assessment to validate knowledge gained.
• Delivery labs: Hands-on labs, hosted on our Qwiklabs platform, that complement use-case learning to build and test core delivery skills through a series of practical delivery scenario challenges.

Stage: Leverage Google delivery SMEs | During active project delivery

• Onboarding accelerator: Enables Partners with advisory services to onboard customers on Google Cloud foundations and migrate the first workload quickly and efficiently, by imparting knowledge and best practices from the Technical Onboarding Center. Supported workloads span Infrastructure & Application modernization, Analytics & AI and Databases.
• Delivery Helpdesk: In-the-moment implementation support for Partners during a live Google Cloud project through a standard case management process. Google Global Services Delivery teams well versed in the technology area will advise and help Partners resolve the issue at hand.
• Delivery Assurance Services: Project-level safeguarding services that are delivered in the context of an active Partner-led customer project. 

Stage: Leverage Google delivery expertise independent of projects | Build, scale and optimize Google Cloud practices

• Tooling advisory: Assessment of Partner tools with detailed recommendations to enhance tools architecture for better scale, security, ease of use and, where applicable, pointers to Google Cloud open-source tools and best practices.
• Resident Experts: We are selectively introducing this offering of specialists from Google Cloud Consulting teams embedded with Partners for a fixed period of time and with defined scope and deliverables. Partners can leverage these experts to build core delivery capabilities in new areas like generative AI,  sharpen existing Google Cloud capabilities in adjacent solution areas like Data & Analytics or have access to expertise to define a comprehensive automation strategy for Google Cloud migration practices.

We are confident that the Partner Delivery Excellence portfolio brings forth much of what’s needed for our Partners to not only deliver high-quality services but also profitably grow their Google Cloud services business quickly and efficiently.

To learn more about the portfolio or to share your feedback or suggestions, please contact your Google Cloud Partner representative. 

If you are attending Partner Summit during Google NEXT in August, we look forward to seeing you in the breakout series where we have a dedicated session on this topic.

Thank you for reading. And thank you for your partnership!

European organizations are moving their operations and data to the cloud in increasing numbers to enable collaboration, drive business value, and transition to hybrid work. However, the cloud solutions that underpin these powerful capabilities must meet an organization’s critical requirements for security, privacy, and digital sovereignty. We often hear from European Union policymakers and business leaders that ensuring the sovereignty of their cloud data, through regionalization and additional controls over administrative access, is crucial in this evolving landscape.

Today, we’re announcing Sovereign Controls for Google Workspace, which will provide digital sovereignty capabilities for organizations, both in the public and private sector, to control, limit, and monitor transfers of data to and from the EU starting at the end of 2022, with additional capabilities delivered throughout 2023. This commitment builds on our existing Client-side encryption, Data regions, and Access Controls capabilities.

Offering enhanced customer controls, including Client-side encryption

Encryption is an important technical control that limits a cloud provider’s access to customer data. Google Workspace already uses the latest cryptographic standards to encrypt all data at rest and in transit between our facilities. The European Data Protection Board recommendations include encryption as part of the supplementary measures to protect data. Google Workspace is leading the way on such measures with our Client-side encryption feature that allows customers to continue benefiting from the powerful innovations of Google Cloud while retaining complete confidentiality and control over their data.

Google Workspace’s unique approach to client-side encryption provides our customers with authoritative privacy control over their data through encryption keys that they can hold on site, within a nation’s borders, or within any other boundary they define. Google never has access to the keys or key holders, which means the data is indecipherable to us and we have no technical ability to access it. We deliver this level of encryption without the need for legacy desktop clients, while maintaining the same high-quality experience for your users such as online co-authoring.

Organizations can choose to use Client-side encryption pervasively across all their users, or create rules that apply to specific users, organizational units, or shared drives. Client-side encryption is now generally available for Google Drive, Docs, Sheets, and Slides, with plans to extend the functionality to Gmail, Google Calendar, and Meet by the end of 2022.

Expanding data location controls

Data regions already allow our customers to control the storage location of their covered data at-rest. We will enhance this capability by the end of 2023 through expanded coverage of data storage and processing in-region along with an in-country copy.

As employees and organizations adopt new ways of working in a hybrid world, they need secure access to data to drive key business outcomes. But this trend, combined with complex technical architectures, presents significant challenges to retaining control over where data resides.

Our cloud-native architecture means that Google Workspace functions fully within a browser, without requiring caches or installed software on employee devices. We adopt a zero-trust approach, with built-in security that provides controls to geo-fence devices and users through Context Aware Access. Moreover, admins can set sharing boundaries and define rules that govern user communication.

In short, we empower admins with critical capabilities that can give them granular control over the flow of their data without hindering the modern collaboration capabilities that form the foundation of Google Workspace. We are enabling organizations to strike the right balance between data location and collaboration across teams, partners, and customers.

Control and transparency for administrative access

When moving to a cloud-based service, organizations need greater visibility and control over all forms of administrative access to their systems, including who has access, the nature and circumstances of that access, and the ability to specify that only certain personnel—in designated countries or regions—have access. These capabilities are core to our approach for meeting evolving digital sovereignty standards.

Building on this approach, we will implement a series of new Access Controls by the end of 2023 that will enable customers to:

• Restrict and/or approve Google support access through Access Approvals.
• Limit customer support to EU-based support staff through Access Management.
• Ensure round-the-clock support from Google Engineering staff, when needed, with remote-in virtual desktop infrastructure .
• Generate comprehensive log reports on data access and actions through Access Transparency, which is already available in GA.

Sovereign Controls for Google Workspace will deliver digital sovereignty through a comprehensive set of capabilities for organizations working in and across EU regions. In parallel, Google Cloud will continue to provide customers with legal mechanisms for international data transfer, which will include making the protections offered by the new EU data transfer framework available once it is implemented.

We remain committed to equipping our customers in Europe and across the globe with powerful technical solutions that help them adapt to, and stay on top of, a rapidly evolving regulatory landscape. We’ve designed and built Google Workspace to operate on a secure foundation, providing capabilities to keep our users safe, their data secure, and their information private. Digital sovereignty is core to our ongoing mission in Europe and elsewhere, and a guiding principle that customers can rely on now and into the future.