If You Run Your Country’s Largest Retail Franchise, How Do You Pull Together, in Sync?
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In 1984, Mario Maio set up a small business manufacturing electrical transformers in his Johannesburg garage. Over the next two decades, the ACDC Dynamics company he created came to dominate manufacturing, import, and distribution in South Africa’s electrical goods sector. Then, in 2007, Mario’s son, Ricardo Maio, founded a retail arm to the business, ACDC Express. Today ACDC Express is South Africa’s largest electrical retail franchise, with 29 franchise stores across the country. Eight of those franchises joined in 2017 alone, and ACDC Express is experiencing quarter-on-quarter growth of 28% per year.
Rapid expansion increases the demands on the ACDC Express central administration, which provides each franchise with IT support and a full suite of marketing, operational, and bookkeeping functions. So when email server downtime became a frequent problem, Ricardo and his team chose G Suite to transform the way the franchise worked.
“We lost revenue when our email servers went down. When I researched Google’s SLA of 99.9% uptime and experimented with G Suite on my private Gmail account, I could see the difference this technology could create.”
Ricardo Maio, CEO, ACDC Express
“On consecutive occasions, our entire email server went down,” says Ricardo Maio, CEO at ACDC Express. “It would take more than one or two days to bring it back up. We had already highlighted software cost overhead as a potential thing to reduce, so when that happened several times within a short period, we knew it was time to make a change.”
Building a better franchise
Franchise businesses undergoing rapid expansion must respond quickly to the demands of new stores. At ACDC Express, 33 staff run the national franchise, delivering core services and support to 29 franchises across the country. Key tasks, such as updating the operations manual, were hampered by a reliance on paper forms and mail services, while email servers experienced repeat failures, which compromised communication. By implementing new, cloud-based productivity tools, ACDC Express looked to cut down on slow and expensive practises, and deliver an agile, reliable online communications platform.
To do that, ACDC Express migrated its franchise to G Suite with Opennetworks. “We lost revenue when our email servers went down,” says Ricardo. “When I researched Google’s SLA of 99.9% uptime and experimented with G Suite on my private Gmail account, I could see the difference this technology could create.”
Since moving to Gmail, ACDC Express reports that the problem of email server downtime “is no longer existent for us,” while with Google Drive, versioning problems have been resolved. Using surveys on Google Forms, ACDC Express quickly and easily collects data from stores and customers—whether they are in stores or on the road—and populates Google Sheets with the information.
“Our operations manual is a binding document, and it’s a living document that gets regularly updated. In the past, we would struggle to track which franchise had which version. With Google Drive, we can be sure that everyone is looking at the right one.”
Ricardo Maio, CEO, ACDC Express
With Google Data Studio, the managing team then consolidates that data on dashboards, creating snapshots of performance, complete with averages and simple comparisons, which make it easy to spot issues and outliers in need of attention. Individual businesses that do require help are then contacted over Google Hangouts Meet to assess what they need, part of a culture of sharing expertise, which Ricardo sees as key to the franchise mode.
“As a franchise, sharing knowledge is as important as maintaining control,” he says. “If there’s a new procedure or system that worked in one store, we can immediately update our manuals and documentation so that everyone has access to it. That’s been fantastic.”
“Our operations manual is a binding document, and it’s a living document, which gets regularly updated,” says Ricardo. “In the past, we would struggle to track which franchise had which version, and every time we had to make a change we would print out a version and send it to stores through an unreliable postal service. With Google Drive, we can be sure that everyone is looking at the right one.”
Remote training, rapid migration
Rolling out new IT tools across a franchise is often expensive, demanding extensive travel and numerous training sessions, which often repeat the same material. Instead, ACDC Express set up training on Google Hangouts that staff could drop into at their convenience, creating a cost-effective training schedule, which meant individual stores could plan their own learning process.
“When we moved to G Suite, we did it all at once, with every employee changing at the same time. We took a band-aid approach, switching to the new tools as rapidly as possible. After six months of training, there have been no reported problems with G Suite at all.”
Ricardo Maio, CEO, ACDC Express
“The whole benefit of franchising is that you can learn from your peers,” says Ricardo. “When we moved to G Suite, we did it all at once, with every employee changing at the same time. We took a band-aid approach, switching to the new tools as rapidly as possible. After six months of training, there have been no reported problems with G Suite at all.”
More mobile, more reliable
Today, ACDC Express operates 240 Google accounts, and information from the franchises’ marketing systems, research, operations, and accounting is fed back automatically to Google Sheets and Google Dashboard at the headquarters in Edenvale, Gauteng. By Ricardo’s estimation, the administrative team is now so effective with G Suite tools, it can achieve twice as much as it could without them.
Now, ACDC Express is looking to use Google Chromebooks in a new web-based point-of-sale system, and considering moving its ERP onto Google Cloud Platform for greater stability, in another project with Opennetworks.
“We’ve developed an in-house point of sale system that’s web-based and can use a functional touchscreen,” adds Ricardo. “We’re looking at rolling that out with Google Chromebooks. We really like how straightforward and simple the Google Chrome devices are, and because we’ve taken a lot of infrastructure into the cloud, we no longer actually need physical machines on our counters. We can work anywhere. That’s something that applies from our head office right down to our smallest franchise store.”
New Google Research Innovators tackle wide range of challenges
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Now in its third year, the Google Cloud Research Innovators program has invited 37 new participants to work with each other and Google experts to accelerate their most promising projects. The program offers select researchers expanded technical and networking support from Google professionals, access to Google’s latest cloud technologies, and additional Google Cloud research credits. By collaborating across fields, sharing resources, and disseminating knowledge, Research Innovators aim to drive new discoveries and solve problems faster.
This year’s cohort includes researchers in a wide range of fields at North American institutions. They meet once a month with mentors and participate in research conferences and special training days. Here are a few of the Research Innovators solving real-world problems with Google Cloud:
- Elisa Chen at the University of Chicago uses Vertex AI Vision to develop a model that recognizes faces in illustrations in order to examine race, age, and gender representations in award-winning children’s books in the U.S.
- Swapneel Mehta at New York University uses Google Cloud’s machine learning and data processing tools to analyze disinformation online.
- Christopher Weber at the University of Arizona uses BigQuery and Data Studio to analyze voter registration data and visualize political behavior.
- Guangming Zheng at the University of Maryland develops algorithms to identify cyanobacteria in freshwater lakes through satellite imagery, which can help assess threats to human health and ecosystems.
Previous Research Innovators have already generated scientific breakthroughs and had broad social impact: Tapio Schneider developed a ClimateMachine to simulate cloud cover, Richard Fernandes designed an app to monitor Canada’s leaf canopy, and Christoph Gorgulla accelerated drug discovery for COVID-19 treatments. Some of these innovators are now mentoring this year’s cohort to further advance the program’s goals and pass along its benefits.
If you’re a researcher interested in exploring the benefits of the cloud for your projects, apply here for access to the Google Cloud research credits program in eligible countries. To engage with the latest challenges and solutions in research and technology, sign up for NEXT, Google’s global exhibition of inspiration, innovation, and education in San Francisco August 29-31.
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The Amazing Tech Behind This Animal Rescue Center Helps Save Costs and Rescue More Animals
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is the UK’s largest animal welfare charity. Each year, it finds new homes for more than 50,000 animals in need.
Streamlining the charity’s IT systems is the job of Billie Laidlaw, Assistant Director IT Resources. “Every pound we save with our solutions helps to rescue, rehabilitate and re-home animals across England and Wales,” says Billie.
Google Apps for Work was introduced to replace the legacy email system, and the move has saved the charity hundreds of thousands of pounds and introduced more effective ways of working. With Apps for Work on Android phones and Chromebooks, RSPCA inspectors can use Drive and Gmail on the go to connect, check documentation, share information, and request temporary shelter for rescued animals.
With Slides and Chromebox, rescue centre managers can quickly and easily create promotional screens to display in their reception areas showcasing animals that need new owners. And the slides can be pushed simultaneously to RSPCA charity shop screens to help ensure the best chance of finding the animals loving new homes.
“Every time a supporter puts a pound in one of our collection tins, they want it to be spent wisely,” says Billie. “By streamlining our services with Google Apps for Work, we make sure that more of that money serves the animals who need it.”
Watch this video to find out the tech that helps RSPCA make a difference.
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Teamwork from anywhere: G Suite’s vision for content collaboration
So the world has changed. We all know that the COVID-19 pandemic has fundamentally shifted where we work, when we work, and how we work.
And during this time period, there has been a dramatic increase in the number of people working from home. It went from just 13% before to 47% in April 2020. And these numbers are likely to be greater today with upcoming fluctuations as companies figure out how to return to work. We are all now operating in this new normal together.
Overnight, we lost the ability to build face-to-face connections with our teams, to work hand-in-hand on a project in the same room with the real-time back and forth exchange of ideas, and to just be able to stop by someone’s desk to ask them for feedback on a document.
Now, our need to collaborate and operate effectively as a team hasn’t changed through all this. But being remote has made that so much harder. And in this new environment, virtual collaboration is no longer just a strategic priority. But needs to be a necessity for all organizations. Now across the entire world, we saw organizations had to react quickly to the disruptions that were caused by COVID-19 in order to keep going.
In this video, find out how teams across the world are collaborating to enable faster decision-making, increasing productivity, and enhancing customer experience.
How 4K+ Coffee Lovers Get their Cuppa at Costa Coffee with the Help of Google Maps
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Editor’s note: Gordon Lucas, Global Head of Digital Engineering at Costa Coffee, explains how Google Maps Platform helps direct customers to each of its 4,000 plus Costa Coffee shops across the world, as well as streamline payments, and optimize deliveries.
When brothers Sergio and Bruno Costa opened the first Costa Coffee in central London in 1971, they relied on word of mouth to grow trade. Personal recommendations encouraged people who lived and worked locally to visit the coffee shop and sample what became (and still remains) our signature blend coffee, Mocha Italia.
Fast forward 50 years and we have more than 4,000 coffee shops spread over 31 countries. To make it as easy as possible for our global customers to pick up a Mocha Italia, a Costa Americano, or any other Costa Coffee product wherever we operate, we decided to create a visual app. We wanted the app to help customers across the world find their most convenient eat-in, takeaway, drive-thru, partner store, or delivery platform, and highlight which services are available and at what times.
Enhancing the customer experience with intelligent maps
We were already using Google Maps Platform products on our website to provide our customers with a basic store locator service. So when we launched our mobile app in 2017, we added more interactive geospatial features to make our customers’ journeys quicker and easier.
We chose to enhance our existing Google Maps Platform solution because our developers enjoyed using it. Google Maps Platform offered all the capabilities we needed to boost our solutions, and we were excited to see how we’d be able to leverage geospatial data to improve the experience of our customers.
Our Google Cloud Premier Partner, Snowdrop Solutions, supported us in deploying all our requirements so the app’s new features could be rolled out globally. We wanted to direct pedestrians and vehicles to standalone Costa Coffee shops and kiosks in supermarkets and gas stations. We also wanted a dynamic map feature to highlight which locations offered click-and-collect, drive-thru, and delivery services. We then wanted to link these services to our online payments systems, seamlessly integrating our transaction process to make it as easy as possible for our customers.
To that end, we used the Maps Static API to embed maps within our app, and the Geocoding API to convert addresses into coordinates to create markers on our maps. We also use the Places API to allow customers to search for a Costa Coffee facility based on their location.
A new route for customer satisfaction
We had one issue when it came to locating Costa Coffee shops, however. We noticed that some customers were selecting the wrong store to collect orders. Fortunately, Google Maps Platform provided a quick fix that solved this issue. We updated the service to provide customers with a map of their collection point upon receipt of their order, remindIng them which store to collect from. A tweak like adding a map to a receipt improves customer satisfaction. The drop in calls to our customer service is testimony to this.
Geospatial intelligence became invaluable in the pandemic
We had to adjust our service when the pandemic hit and Google Maps Platform was again instrumental in helping us. Because we had to comply with unique lockdown measures and travel restrictions across different locations, it could be challenging for our customers to stay up-to-date on the changing opening times and service guidelines of our shops. So we used Google Maps Platform Places API to show our customers which nearby stores, click-and-collect outlets, or drive-thrus were open, and when, during lockdowns.
Integrating this with our mobile ordering system also enabled us to promote COVID-safe contactless payments. Customers can locate a Costa Coffee shop, select, order, purchase, and collect their order or have it delivered to their cars without the need for any human contact. This reduces service wait times and minimizes the risk of transmission between customers and baristas. It also makes our employees feel more safe at work.
Geospatial data optimizes our entire operation
When the lockdown ended, our in-app order data showed a spike in demand, illustrating how much our customers miss their Costa Coffee experience. This data not only helps us to identify demand, it lets us track user preferences, informs where to direct supplies to meet a raised demand, and creates more accurate forecasts. This data can also help us manage costs.
Geospatial intelligence is also used to improve the experience of customers, from when they first look to order a cappuccino to when they arrive at the shop to enjoy it. We are using geomarketing to surface local offers. Say a Costa Coffee shop is trialing a new beverage, a pop-up can suggest users of our app try it next time they’re nearby.
Google Maps Platform has become integral to our digital operations. New features and capabilities of Google Maps Platform products have allowed us to continue innovating. The Costa Coffee footprint now spreads physically and digitally around the globe, and with the help of Google Maps Platform we can still offer the same tailored personal service that spurred the initial success of the Costa Brothers 50 years ago.
For more information on Google Maps Platform, visit our website.
Discovery’s Massive Workspace Migration Fuels Innovation and Collaboration
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In the past two decades, Discovery has moved from a purely cable business based in the U.S. to a global media and entertainment powerhouse. Like many other businesses in the industry, we’ve had to adjust to the unique shifts in people’s behaviors and preferences, almost all of which result from the rise in streaming.
We have always been consumer-obsessed at Discovery, with a corporate culture built on the desire to entertain and inspire people of all ages and backgrounds with exceptional content. As we’ve grown, we have also learned just how important it is to be staff-obsessed, giving our employees the best possible experiences so they can continue to innovate and deliver the world-class content our customers expect.
In 2019, we decided one way to fuel innovation and collaboration among employees was to bring in Google Workspace. Selected for its intuitive, easy-to-use, and constantly evolving tools, Google Workspace enables teams to seamlessly create, connect, and collaborate anywhere, anytime.
Given the scope of our ambitions, and recognizing the challenges of migrating 16,500 global employees to a new collaboration solution, we worked with Google Cloud premier partner SADA to get the job done.
Change management amid a massive migration
We began the move to Google Workspace by migrating our document storage system from a legacy cloud provider to Google Drive. This included 86 million items amounting to about two petabytes of data migrated with minimal disruptions. A few months later we completed our move to Google Workspace by migrating 1.2 million calendar invites and 20,800 mail accounts, including thousands of collaborative inboxes and delegated accounts.
In addition to the technical support and Google Workspace expertise that SADA provided, they also partnered with our project team on the change management strategy. Despite challenges presented by the COVID-19 pandemic, our training team and SADA were able to offer outstanding educational opportunities to assist our workforce in the transition and to get the most out of Google Workspace. This included collaborating on over 240 global webinars in seven languages.
Discovering the power of transformative tools
Discovery has many types of end users, from finance professionals and marketing teams to producers and content developers. The fact that Google Workspace has been well-received across the company is a testament to the power of the solution.
Many of our teams have taken advantage of collaborative Gmail accounts and shared drives, providing them with a centralized location to seamlessly communicate and work together on team-focused projects. Our internal communications team is especially happy with the real-time collaborative editing experience within Docs as they work on company-wide emails, announcements, and other projects.
These collaboration tools have allowed us to stay agile amid global lockdowns and will continue to do so as we adapt to a more flexible working environment.
The value of partnership
While we were comfortable with our legacy collaboration suite, one of the biggest benefits of switching to Google Workspace has been Google Cloud’s and SADA’s partnership. They provide us with regular updates on product roadmaps, upcoming features, and more.
This is just the beginning as we plan to grow, deliver new content, and lead the media and entertainment industry with the help of these two great partners and their solutions.
To learn more about Discovery’s journey with Google Workspace, read the full case study.
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