Businesses of all sizes use G Suite to breakdown information barriers and increase employee collaboration. It’s been especially helpful for start-ups and for those who run their own businesses, where juggling multiple jobs—from operations to administration to accounting—is second nature.

For many of these businesses, G Suite helps them collaborate securely and free up time so that they can focus on what really matters: their customers. Below are how three businesses use G Suite to both scale and mobilize while keeping their customers top of mind.

MobileOne Keeps its Employees Mobile

Workers spend up to 8 hours per week searching for, or consolidating, information. When you sift through emails to find files or dig through folders to attach documents, that time adds up.

MobileOne experienced this firsthand.

The company, which operates more than 125 T-Mobile premium retail stores in the US, found that its employees were sinking unnecessary time in email going back-and-forth searching for files.

Its previous productivity tools made it difficult to collaborate, especially for remote employees, and tough to share the latest information, like growth and performance metrics, at an accelerated pace. With this in mind, MobileOne moved to G Suite.

Revel Stark, MobileOne’s Director of Recruiting and Marketing, was heading to the beach with his family one Sunday when his colleague sent an urgent request for a document from him. It took just seconds to access the requested document in the Google Drive mobile app and share it, rather than having to search through files on a laptop, or wait until Monday when he was back in the office.

In addition, real-time editing in Docs and Sheets allows MobileOne employees to streamline how they share and edit documents since it eliminates version control. The company now creates central repositories of information in Docs and Sheets, ensuring everyone is working with the most up-to-date information, saved securely in the cloud.

JBGoodwin Realtors Streamlines Business Processes to Create New Home Owners

As a real-estate company with multiple offices in Texas and clients across the country, JBGoodwin Realtors needed a secure productivity solution that powered real-time employee collaboration.

But it also looked to a solution to help reduce costly maintenance, archive information securely in the cloud, and open up opportunities to streamline business processes. The company turned to G Suite to help.

By moving to G Suite, JBGoodwin Realtors adopted a cloud-first strategy that improved its data security by catching phishing attempts before they reached employees, and as a result, helped reduce time spent on platform maintenance by 30 percent.

Because Gmail allows users to easily archive emails in the cloud, the company no longer needs to invest in hard drive space to save messages. Its employees can easily access emails securely on any device both online or offline. Plus, the company can rest assured that their information stays secure with the help of built-in phishing protections.

Finally, via resources in the G Suite Marketplace, JBGoodwin Realtors automated its manual processes by connecting G Suite data with its CRM and marketing tools, so that its realtors can focus on making valuable connections with potential clients instead of inputting data in multiple systems.

TrueCar Drove a Smooth Transition to G Suite 

More than 1.5 billion people use Gmail everyday. Since employees are often already comfortable with using Gmail in their personal lives, transitioning to using it at work is a smooth process.

This was crucial for TrueCar, an automotive resale marketplace that connects sellers with potential buyers (and arms them with pricing information). Minimal onboarding support and training was needed when implementing G Suite.

The team took advantage of G Suite’s User Interface customizations, which can be tailored to a user’s preference in Settings. For example, at TrueCar, admins customized their Calendar interface to be a side-by-side calendar view so they could easily see multiple schedules on a single screen.

With G Suite, there are many ways to customize your apps to help you stay productive.

When Bigbasket was founded in December 2011, it guaranteed to deliver goods within a one-hour delivery slot of its customers’ choosing or it would refund them 10 percent of their orders. The company also introduced an express service, delivering groceries within 90 minutes of an order being placed.

Bigbasket needed a mapping platform that could help it meet its delivery times, and offer a familiar interface to customers. MediaAgility, a digital consulting company, recommended Google Maps Platform to Bigbasket.

When customers use the Bigbasket mobile app to place orders, they select their locations on a Google Map. The prices and availability of groceries varies according to location, so a customer’s location determines the cost of the order and what can be ordered.

Google Maps Platform Results

• Bigbasket handles more than one million orders per month, and delivers in more than two dozen cities in India
• Bigbasket now has more than four million customers
• Orders are delivered on time, increasing customer loyalty

It is also used to determine driver routes. Bigbasket used the Maps Javascript API to build a web-based app for the company’s backend that tracks all orders and delivery progress. Dispatchers use the Directions API to match drivers with orders and customers, and the Distance Matrix API to get estimate the time of arrival for deliveries. As dispatchers track the progress of deliveries on the map, they can tweak routes as necessary.

“We’ve built Bigbasket from the ground up using Google Maps Platform. It makes sure we have the right customer locations and deliver to them on time. We couldn’t have started Bigbasket without Google Maps. It helps us to be fast and efficient, and make sure our customers get what they’ve ordered quickly,” said Pramod Jajoo, Chief Technology Officer, Bigbasket

We all experienced, first hand, how Covid-19 has impacted the world and our communities. Last year, store closures, reduced hours, and social-distancing requirements drove people to adopt more e-commerce options, which, according to eMarketer, grew 27.6% worldwide in 2020. Meanwhile, consumer desires to shop locally also grew with Google searches for “____ near me” up 100% year over year,¹ and 1 in 3 consumers having tried curbside pickup over the last year.²

As countries begin to lift Covid-19 restrictions, businesses are looking toward a post-pandemic future and asking ‘Which of these shopping trends will stick and how should I adapt?’ At Google, we expect consumers to continue demanding helpful shopping experiences that blur the line between the physical retail and digital experience, as well as help them to continue shopping locally.³ To address these changes in shopper behavior, we refreshed our retail solutions—adding a new solution, Product Locator, and updating Store Locator Plus—to help you offer the best possible online-to-offline experience and drive shoppers to your stores. 

Introducing Product Locator solution: connecting online shopping to nearby stores

Under Covid restrictions, consumers have grown accustomed to having a myriad of shopping options, from curbside pickup to same-day delivery. Increased searches for ‘along my route’ and ‘in stock’ tell us that convenience is king for today’s consumer.⁴ Retailers can increase online conversion rates and drive store visits by including product availability and pick-up options on each of their product description pages (PDP); emphasizing the speed and convenience of these options and saving on significant shipping costs. 

Our newest retail solution, Product Locator, can further help drive customers to visit by showing the exact distance stores are to the shopper and even estimated driving time, to further highlight the convenience of a store visit. A study conducted by Shopify found that showcasing local inventory boosted key store metrics including 45% of local pickup who made an additional purchase upon arrival.⁵ See the Product Locator solution guide to get started today.

Update your store locator page to address more of shoppers’ needs

Store locators allow shoppers to more easily find your stores and can be made even more helpful with our Store Locator Plus solution. Our updated Store Locator Plus solution refreshes the store locator page to be more informative and engaging by integrating offers redeemable in-store, online scheduling for appointments and services, and text me directions services. Implement Store Locator Plus today using the guide.

Build and customize Store Locator Plus for your business in minutes

At Google Maps Platform, we are always thinking of ways to make building a map easier and faster for our customers. In May at I/O we made Cloud-based Maps Styling generally available, enabling map updates to happen without touching a line of code. Today we’re excited to introduce Quick Builder, our free, low code builder which allows you to demo, customize and build a version of the Store Locator Plus solution for your website in minutes. Experience Quick Builder today.
To learn more about how you can start adopting these retail solutions, visit our retail solutions page.

For more information on Google Maps Platform, visit our website.

^{1 Global Insights Briefing: Getting back out there}

^{2 https://www.shopify.com/pos/future-of-retail-2021}

^{3 https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/covid-trends-1-year/}

^{4 https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/pandemic-shopping-behavior/}

^{5 https://www.shopify.com/pos/future-of-retail-2021}