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Philips Looks to Google Cloud for its Connected Lighting Solution
Philips Lighting wanted to transform the way people use lighting in their homes. The company aimed to connect light bulbs to the Internet, tie them to usage data, and make them interactive in order to offer benefits beyond basic lighting—for creating amazing experiences, home security, or to support well-being, like providing the right light for daily activities.
To do that, Philips Lighting launched Philips Hue connected lighting, designed so people could control their lighting from smartphone apps. But Philips Lighting needed a cloud platform that would let the apps securely access, monitor, and interact with the new lighting system. The company decided to build the backend using Google Cloud Platform.
Google Cloud Platform has dramatically cut the costs and resources required to handle the Philips Hue backend and scales on demand. Philips Lighting runs the platform with 10 times the scale of other similar projects, but with only one-tenth of the workforce.
Watch the video to find out how.
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CCAI Insights: Answer Customers’ Queries & Understand Them Better with Conversation Data
With CCAI Insights, businesses can drive contact center efficiency, solve customer problems and leverage data from customer interactions to understand them better!
CCAI Insights, a core piece of the Google Cloud’s Contact Center AI product suite is built to help contact center management dive into data to adjust business needs, preempt problems with timely analysis of customer conversations and keep agents prepared. Additionally, businesses can automatically feed data into Insights from other areas of CCAI like Dialogflow CX or another product sources. Watch the video to find out more benefits and capabilities of CCAI Insights in elevating CX.
Earth Week: Google Cloud at the Heart of Sustainability

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Today’s Google Doodle reminds us of the enormous changes our planet is experiencing due to climate change. Everyone, from businesses to governments to technologists, has the opportunity to meet this challenge — transforming themselves and their organizations to be more sustainable. For this Earth Day 2022, and indeed Earth Week, Google Cloud celebrates the organizations and individuals who are fighting climate change with innovative technology. We don’t want you to miss a thing, so here’s a recap of all our news in one handy location.
We asked global CEOs: what is it going to take to make progress on sustainability in your org?
In a survey of 1,500 CXOs across 16 countries, many executives say they are willing to do what it takes to have more sustainable practices. But despite their ambition, real measures of impact are lacking. To see what will change that, check out the blog.
We announced a new innovation challenge supporting climate science and research…
Our blog on Monday announced the Climate Innovation Challenge Research Credits program, to support researchers as they work to better understand climate change, increase climate resilience and develop new, promising solutions to urgent climate challenges. You can apply for research credits here.
…and shared stories of researchers making a difference
We interviewed Dr. Richard Fernandes from Natural Resources Canada, who built the LEAF toolbox that maps and assesses vegetation with satellite data from Google Earth Engine. You can read our Q&A here.
Canada has approximately 10 million square kilometers of land and the annual data volume of these maps is equivalent to streaming HD movies for over 750 hours non-stop. Cloud computing allows us to manage all this data in a useful and accessible way.Dr. Fernandes, Research Scientist
We also published a story about the U.S. Department of Agriculture’s Forest Service, and how they use Google Cloud processing and analysis tools to help sustainably manage 193 million acres of land.
We turned the lights on at new clean energy projects in four countries…
We shared details of our battery project in Belgium, solar projects in Denmark, and wind projects in Chile and Finland. Our battery project in Belgium is the first of its kind, enabling us to switch from diesel generators to a cleaner backup solution that will keep the internet up and running in the event of a power disruption. These will all help us continue to operate the cleanest cloud in the industry.

…and made it easier to learn how to build applications more sustainably
We launched a new lab that walks users through our Carbon Sense suite of products. From using our region picker app to make low-carbon architecture decisions, to analyzing the carbon footprint of your Google Cloud app with Carbon Footprint, we’re building sustainability into the tools you use every day. You can also find Carbon Footprint training in the new Data Warehouse Cloud On-Board.

We formed an ecosystem of partners to help accelerate sustainability projects…
The Google Cloud partner ecosystem is critical to helping our customers act sustainably today. A new whitepaper produced in partnership with Enterprise Strategy Group shares real-world solutions that could make an immediate impact — not in the next decade, but right now.
…and shared stories of innovative startups changing the game with Google Cloud.
Take Enexor and its partners, who are producing clean and sustainable energy from discarded plastics and agro-waste. The blog from Lee Jestings, Enexor Founder & CEO, shares how Google for Startups got them started, and which Google Cloud tools help them build predictive models. Check out their story.
Or Nuuly, the rental and resale business created by the URBN portfolio, which also includes Urban Outfitters, Anthropologie, and Free People. In the blog you can read how Nuuly is using technology to provide a sustainable experience to employees and customers — from upcycling clothing, to recyclable and reusable packaging.
Whether you’re a startup, scientist, executive or developer, at Google Cloud we’ll continue to work hard to help make your digital transformation a sustainable one.
Learn more about our sustainability work here, and don’t miss the inaugural Cloud Sustainability Summit this June. Register now.
Learning Should be Your Resolution for 2022: Register for Google Cloud Skills Boost

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Start your 2022 New Year’s resolutions by learning at no cost how to use Google Cloud with the following training opportunities:
30 day access to Google Cloud Skills Boost
Register by January 31, 2022 and claim 30 days free access to Google Cloud Skills Boost to complete the Getting Started with Google Cloud learning path.
Google Cloud Skills Boost is the definitive destination for skills development where you can personalize learning paths, track progress, and validate your newly-earned expertise with skill badges.
The Getting Started with Google Cloud learning path will give you the opportunity to earn three skill badges after you complete hands-on labs and courses designed for aspiring cloud engineers and architects. It covers the fundamentals of Google Cloud including core infrastructure, big data and ML, writing gcloud commands, using Cloud Shell, deploying virtual machines, and running containerized applications on GKE.
Cloud OnBoard: half day training on getting started with Google Cloud fundamentals
Attend the Getting Started Cloud OnBoard on January 20 for a comprehensive Google Cloud orientation. Google Cloud experts will show you how to execute your compute, available storage options, how to secure your data, and available Google Cloud managed services.
Cloud Study Jam: expert-guided hands-on lab
Google Cloud experts will walk you through a hands-on lab included in Google Cloud Skill Boost’s Getting Started with Google Cloud learning path when you join our Cloud Study Jam on January 27. Google Cloud experts will also answer questions live via chat during this event.
Digital Maturity in Higher Ed Tied to Improvements in Students’ Journey: Study

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Why Higher Ed Needs to Go All-in on Digital
In the wake of the COVID-19 pandemic, the majority of students within the 18-24-year-old demographic now expect hybrid learning environments–even once we are beyond the pandemic. And a vast number of adult learners are seeking options that accommodate their work and family lives now that it’s clear that effective learning can indeed occur virtually. Implementing cloud technologies and achieving digital maturity within higher education will enable institutions to be innovative and responsive to evolving student preferences, while being prepared for future disruptions.

The state of digital maturity
In February and March 2021, Boston Consulting Group (BCG), in partnership with Google, surveyed U.S. higher education leaders on their views of the state of digital maturity in the higher education sector. This survey found that institutional and technology leaders strongly agreed that moving legacy IT systems to the cloud, centralizing and integrating data, and increasing the use of advanced analytics is necessary to make a successful digital transformation, and ultimately achieve digital maturity.
But what is digital maturity? Digital maturity—a measure of an organization’s ability to create value through digital delivery—focuses on three areas of technological advancement that drive large-scale innovation:
- Using cloud infrastructure
- Expanding access to data
- Using that data to improve processes through advanced analytics, such as Artificial Intelligence and Machine Learning (AI/ML)
Although university leaders agree on prioritizing digital maturity, more than 55% said they considered their schools to be “digital performers” or “digital leaders.” However, only 25% of tech leaders at these universities stated that their schools regularly use data analytics. As with corporations and governments, higher education institutions face barriers to technological innovation, such as:
- Competing priorities to meet step-change goals and decentralized decision making
- Budget constraints
- Cultural resistance to change
- Tech staff skillset gaps
Still, leaders understand that the way to overcome institutional inertia is with a strong, goal-oriented vision of what is best for the institution overall. Although only a handful of schools have reached digital maturity as we define it, others can learn a great deal from their examples. Here are the top takeaways from higher education leaders who successfully transformed their institutions:
Digital solutions can improve the student journey in many ways

As digital capabilities hold the key to dealing effectively with declining enrollment and rising costs, higher ed leaders identified four goals that are critical to improving performance:
- Improve the student journey
- Increase operational efficiency
- Scale computing power in advanced research
- Innovate education delivery
The research found that technology investments can help enhance the student journey in the recruiting and retention of students, improving digital education delivery, government funding, and donations from alumni. Digital maturity can make institutions more agile and efficient in delivering education that aligns with the changing societal norms, evolving student preferences, and future disruptions. Survey participants shared that they plan to increase the use of the cloud by more than 50% over the next three years. By shifting legacy IT systems to the cloud, institutions can increase scalability, lower the cost of ownership, and improve operational agility, while offering a more secure, long-term data storage solution.
Cloud-native software-as-a-service (SaaS) solutions provide an excellent platform for centralizing data. However, institutions that attempt to “lift and shift” their legacy systems to the cloud may encounter challenges to achieving measurable improvements in data integration and cost reduction. Higher ed leaders must realize that centralizing data and transitioning to the cloud do not happen simultaneously.
Leaders who are able to articulate a strong vision and commitment will experience a more successful technology transformation. By linking their vision to specific needs, such as more effective recruiting, leaders will find their technology investments will have a more substantial return. University presidents should base their decisions about which systems to move, when, and how on desired performance outcomes.
Big visions become a reality with small steps. Small pilot projects are an excellent way to start the journey toward digital maturity. Small steps toward a significant transformation can reduce resistance to change, build positive momentum, and produce better student outcomes. Read the full report here. If you’d like to talk to a Google Cloud expert, get in touch.
Taking Partnership forward: Google Cloud VMware Engine Now in VMware Cloud Universal

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As the pace of digital transformation accelerates, our partnership with VMware continues to focus on helping customers successfully navigate their cloud journey and achieve their business objectives through seamless and rapid migration of business critical VMware workloads.
We announced the general availability of Google Cloud VMware Engine in May 2020. Since then we have worked closely with VMware to make it easier for customers to quickly migrate and run business-critical, VMware-based workloads on Google Cloud. Customers are already leveraging the service across a variety of use cases including application migration, datacenter exit, virtual desktop infrastructure, disaster recovery, and spinning up new capacity quickly to meet business needs.
For example, retailer Carrefour migrated its on-premises VMware workloads to Google Cloud without disruption to shoppers or employees while reducing operating costs by 40% and energy consumption by 45%. Once in the cloud, Carrefour was able to leverage its data and AI to deliver innovative customer experiences across online and in-store channels. Similarly, telecommunications provider Mitel migrated thousands of VMware instances across 30 data centers to Google Cloud in less than 90 days, quickly achieving increased stability, scale, and security.
Today, we announced the continued growth of the Google Cloud and VMware partnership with the addition of Google Cloud VMware Engine within VMware Cloud Universal. Google Cloud VMware Engine delivers a cloud-native VMware experience and enables you to rapidly migrate to the cloud without changes to your apps, policies, or tools. Once you migrate your VMware workloads to Google Cloud, you can accelerate digital transformation through seamless access to services such as BigQuery for real-time data analytics and cloud-native container-based architectures on Kubernetes.
With VMware Cloud Universal, you will be able to accelerate migrations of your workloads and applications to Google Cloud through purchase of Google Cloud VMware Engine from VMware and its partners, allowing you to flexibly purchase credits, and leverage existing spend and unused VMware Cloud Universal credits. The program will offer the following benefits:
- Financial flexibility by letting you redeem VMware Cloud Universal credits for Google Cloud VMware Engine
- Streamlined consumption by enabling you to burn down your Google Cloud commits while purchasing from VMware
- Use of existing VMware licensing investments through the VMware Cloud Universal program for Google Cloud VMware Engine
With Google Cloud VMware Engine, you can take advantage of Google Cloud’s highly performant, scalable infrastructure with fully redundant and dedicated 100 Gbps networking, providing 99.99% availability to meet the needs of the most demanding workloads at very low costs. By providing a consistent VMware environment natively in Google Cloud, you can quickly migrate your VMware workloads to Google Cloud without changes. Deep and unique networking integrations and capabilities such as multi-region and multi-VPC connectivity, further ease the migration of complex enterprise networking topologies to Google Cloud. With rapid provisioning of private clouds across 13 global regions, you can also take advantage of on-demand capacity to serve your infrastructure needs with a cloud-native VMware environment in Google Cloud.Once in the cloud, you can take advantage of other Google Cloud services such as BigQuery and Cloud Operations to gain data-driven insights and unify operations.
Getting started
With Google Cloud VMware Engine as part of VMware Cloud Universal, Google Cloud is a compelling cloud destination for your VMware workloads. You can learn more about how to get started with the service and get additional detail around use cases and pricing on our website.
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