How Do You Cut Costs and Improve Staff Productivity, and Business Visibility? Ascend Money Has an Answer - Build What's Next
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How Do You Cut Costs and Improve Staff Productivity, and Business Visibility? Ascend Money Has an Answer

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When fintech, Ascend, needed to pare costs and increase internal efficiency, it turned to G Suite and Google Cloud. The move saved the business about US$90,000 in licensing costs and saves about 20 hours per week for each worker across the company. In addition, automation tools reduced the time to complete infrastructure activities by 50 percent.

Hundreds of millions of residents of South East Asia have only limited access to banking and finance services. However, help is at hand. One of South East Asia’s largest fintech businesses, Ascend Money is using digital technologies to realize its mission of enabling as many people as possible to access innovative financial services and live better lives.

According to Ascend Money, 60 percent of the region’s 620 million residents do not have access to a full suite of financial services. Even a relatively small proportion of this market represents a big opportunity for the business.

Ascend Money’s offerings include the TrueMoney regional payment platform for underserved and digital consumers. The TrueMoney platform supports more than 40 million consumers across six countries: Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.

“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business.”

– Abraham Jarrett, Head of Engineering, Ascend Money

TrueMoney also provides an e-wallet app that provides easy ways to top up mobile phones, undertake online shopping, and pay for products and services; a network of 65,000 branded shops; and international remittances, initially between Thailand and Myanmar. In addition, Ascend Money offers financial products to small to medium businesses.

Ascend Money is part of the South East Asian online business Ascend Group, which also operates e-commerce, e-procurement, data centers, cloud services, fulfilment, and digital marketing services.

Cost is a key criteria

Ascend Money initially started operations using physical infrastructure and on-premises workforce productivity applications. However, as the business grew its customer base and expanded into new markets, its technology leaders began to explore options to improve value for money; reduce the maintenance load on in-house team members; improve its data management and analysis; and collaborate more effectively.

“Operating our own on-premises infrastructure entails a higher cost of ownership and maintenance, as well as requiring us to scale up our hardware as needed,” says Abraham Jarrett, Head of Engineering, Ascend Money. “We conducted an evaluation and found that moving to the cloud would deliver a range of benefits.”

G Suite and Google Cloud Platform the best fit

The business evaluated solutions available in the market and opted to move to G Suite and Google Cloud Platform.

“Moving to Google Cloud Platform was an optimization exercise, with lowering our costs our primary goal, and achieving better performance an added benefit,” says Jarrett. Google Cloud Platform monitoring, diagnostic, and analytics tools have enabled Ascend Money to reduce its infrastructure spending, becoming more efficient and cost-effective in the process.

“Managing software is a big cost for us. Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.”

– Abraham Jarrett, Head of Engineering, Ascend Money

The Ascend Money team saw Google Kubernetes Engine as enabling a seamless way of transitioning from an on-premises data center to a cloud service. “We considered industry trends such as what people were adopting and who we could hire when making our decision,” says Jarrett. “Engineering teams are focusing on using Kubernetes open source container management at scale and as a way of doing business, which was attractive to us.

“Google Kubernetes Engine presented the easiest way to manage and orchestrate our containers, and drive us away from our existing infrastructure.”

BigQuery best for cost and ease of use

Ascend Money also reviewed data infrastructure solutions, with its business intelligence and data platform teams considering a range of options. The teams quickly ruled out an on-premises solution due to the capital investment required and opted for a cloud service. Following a rigorous evaluation of Google Cloud Platform against the services offered by another cloud provider, Ascend Money opted to run on Google Cloud.

“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business,” says Jarrett. The business is now running an architecture comprising a BigQuery analytics data warehouse; Cloud Storage to store raw and archive data; Cloud Dataflow to process stream and batch data, and Cloud Pub/Sub for event ingestion and delivery.

“We’re expanding our utilization of BigQuery and other services on a daily basis,” says Jarrett.

Ascend Money is also using a range of Google Cloud Platform services for the infrastructure outside its data platform, including Stackdriver logging and monitoring; Cloud KMS to manage cryptographic keys for its cloud services, Cloud Build to undertake continuous integration, delivery, and deployment; Cloud DNS to provide domain name system services; and Cloud Functions to enable its developers to run and scale code in the cloud.

With Google Cloud Platform, Ascend Money is now processing about 12GB of batch data per day and streaming data from about 200 data marts per day in Thailand alone.

Cost effective scalability and faster to market

Google Kubernetes Engine has enabled the business to scale and deliver to market faster. “We can build on the platform, take the application and container and deploy them to scale out,” says Jarrett. “The Google Kubernetes Engine orchestration mechanism that provides containerized, elastic scalability is extremely important in allowing us to manage costs and expend our effort efficiently. Through Kubernetes, we can write once and deploy everywhere.”

With Google Cloud Platform, the business has saved 3,000,000 THB (about US$90,000) in licensing costs and, through automation tools, reduced the time to complete infrastructure activities by 50 percent.

“We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion.”

– Abraham Jarrett, Head of Engineering, Ascend Money

Ascend Money’s entire workforce is now using G Suite to collaborate and operate productively. The business is achieving a range of benefits including being able to get new team members up and running more quickly and reduced cost. “Managing software is a big cost for us,” says Jarrett. “Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.” Meanwhile, the shorter time to onboard team members to G Suite is paying off with improved productivity and an accelerated ability to collaborate.

Ascend Money team members primarily use SheetsSlides, and Docs to create internal materials, including product requirement documents in Docs and workforce and project planning spreadsheets in Sheets.

The organization also uses Hangouts Meet to collaborate when working from different locations. “We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion,” says Jarrett. “People can work from home and we have five regions plus Thailand where they can collaborate live on a document, such as a slide deck for board meetings or meetings with our chief executive officer, head of engineering, or other senior managers.”

20 hours per week saved

Jarrett describes the time savings of using web browser-based productivity software and G Suite as saving them an average of 20 hours per week. This has improved productivity and the quality of life for Ascend Money’s hard-working team, increasing overall staff satisfaction.

“The ability to work remotely is a big win for us,” Jarrett says. “Our team members can keep one computer at work and one at home and access the same information, they can work in a plane while it sits on the tarmac, or update a Google Doc or a Google Sheet in real time on their phone. They can work anytime, from any location, as long as they have an internet connection. They have less dead time, meaning more uptime.”

With Google Cloud Platform and G Suite, Ascend Money is ideally positioned to support growing demand for its fintech services in South East Asia, particularly among people with limited access to banking. “We have the agility and dynamism to support rising demand and look forward to continuing to work with Google to realize our business ambitions,” says Jarrett.

Research Reports

Business Value of Google Cloud for SAP Environments

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IDC’s research demonstrates the value of running SAP environments on Google Cloud. Customers interviewed by IDC described achieving strong value through improved agility, high performance, and cost and staff efficiencies.

The business and operational benefits of running SAP environments on Google Cloud range from lowering downtime to improving productivity to enhanced efficiency.

Download this IDC infographic to understand the business value of migrating SAP environments top Google Cloud.

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BigQuery’s User-friendly SQL is Like a Cool Drink for Hot Summer

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Presenting three new BigQuery SQL launches – Powerful Analytics Features, Flexible Schema Handling, and New Geospatial Tools. Learn more about the BigQuery updates and latest announcements.

With summer just around the corner, things are really heating up. But you’re in luck because this month BigQuery is supplying a cooler full of ice cold refreshments with this release of user-friendly SQL capabilities. 

We are pleased to announce three categories of BigQuery user-friendly SQL launches: Powerful Analytics Features, Flexible Schema Handling, and New Geospatial Tools.

Powerful Analytics Features

These powerful SQL analytics features provide greater flexibility to analysts for organizing, filtering, and rendering data in BigQuery than ever before. You can enable spreadsheet-like functionality on summarized data using PIVOT and UNPIVOT and filter irrelevant data in analytic functions using QUALIFY.

Through this section, we will become familiar with these new features through examples using the BigQuery Public dataset, usa_names.

PIVOT/UNPIVOT (Preview)

One of the most time-consuming tasks for data analytics practitioners is wrangling data into the right shape. SQL is great for wrangling data, but sometimes you want to reformat a table as you would in a spreadsheet, pivoting rows and columns interchangeably. To support this use case, we are pleased to introduce PIVOT and UNPIVOT operators in BigQuery. PIVOT creates columns from unique values in rows by aggregating values, and UNPIVOT reverses this action.The example below uses PIVOT on bigquery-public-data.usa_names.usa_1910_current to show the number of males and females born each year, representing each gender as a column. Then UNPIVOT reverses this action.

Language: SQL

  -- we start with SQL to create a simple table
-- we only include gender, year, and number. 
CREATE TABLE
  mydataset.sampletable1 AS (
  SELECT
    Gender,Year,SUM(Number) AS Number
  FROM
    `bigquery-public-data.usa_names.usa_1910_current`
  WHERE
    Year >= 2017
  GROUP BY
    Gender, Year);
-- The resulting table:
--+----------------------------------------+
--|   Gender   |    Year    |    Number    |
--+----------------------------------------+
--|      F     |    2019    |    1353716   |
--|      F     |    2017    |    1403989   |
--|      F     |    2018    |    1380382   |
--|      M     |    2018    |    1568678   |
--|      M     |    2019    |    1538056   |
--|      M     |    2017    |    1604609   |
--+----------------------------------------+
-- use PIVOT to create columns for “female” and “male” 
CREATE TABLE
  mydataset.Pivoted AS
SELECT
  year, male, female
FROM
  mydataset.sampletable1 
PIVOT( SUM(Number) FOR gender IN ('M' AS male,
  'F' AS female))
ORDER BY
  year;
-- The resulting pivoted table:
--+----------------------------------------+
--|    Year    |   female   |     male     |
--+----------------------------------------+
--|    2017    |   1403989   |    1604609  |
--|    2018    |   1380382   |    1568678  |
--|    2019    |   1353716   |    1538056  |
--+----------------------------------------+
-- UNPIVOT reverses the row/column rotation of PIVOT.
SELECT
  *
FROM
  mydataset.Pivoted 
UNPIVOT(number FOR gender IN (male AS 'M',
  female AS 'F'));

QUALIFY (Preview)

More advanced users of SQL know the power of analytic functions (aka window functions). These functions compute values over a group of rows, returning a single result for each row. For example, customers use analytic functions to compute a grand total, subtotal, moving average, rank, and more. With the announcement of support for QUALIFY, BigQuery users can now filter on the results of analytic functions by using the QUALIFY clause. 

QUALIFY belongs in the family of query clauses used for filtering along with WHERE and HAVING. The WHERE clause is used to filter individual rows in a query. The HAVING clause is used to filter aggregate rows in a result set after aggregate functions and GROUP BY clauses. The QUALIFY clause is used to filter results of analytic functions. 

To show the utility of QUALIFY, the example below uses QUALIFY to return the top 3 female names from each year in the last decade using from bigquery-public-data.usa_names.usa_1910_current

Language: SQL

  -- QUALIFY filters the result of the RANK function
SELECT
  name,year,SUM(number) AS total,
  RANK() OVER (PARTITION BY year 
  ORDER BY SUM(number) DESC) AS rank
FROM
  `bigquery-public-data.usa_names.usa_1910_current`
WHERE
  gender = 'F'
  AND YEAR >= 2010
GROUP BY 1,2 
QUALIFY RANK <= 3
ORDER BY 2,4;

Flexible Schema Handling

New SQL for administrators and data engineers enables table renaming for data pipeline processes, as well as flexible column management.

Table Rename (GA)

In data pipeline processes, tables are often created and then renamed so that they can make way for the next iteration of the pipeline run. To accomplish this, customers need a mechanism by which they can create a table and then subsequently rename it. Now if customers want to change this name using SQL, they can. Using the simple syntax that ALTER TABLE RENAME TO provides, customers will be able to rename a table after creation to clear the way for the next iteration of tables in the data pipeline.

Language: SQL

  -- create a sample table “tablename” in “mydataset”. 
-- You will rename this table.
CREATE OR REPLACE TABLE dataset.tablename(
    col1 STRING, 
    col2 NUMERIC);
-- if this table “tablename” becomes obsolete
-- perform Table Rename to “obsoletetable”
ALTER TABLE
  mydataset.name RENAME TO obsoletetable;

DROP NOT NULL constraints on a column (GA)

While BigQuery has historically provided many tools available in the UI, CLI and APIs, we know that many administrators prefer interfacing with the database using SQL. BigQuery recently released DDL statements which enable data administrators to provision and manage datasets and tables, greatly simplifying provisioning and management. Today, we continue the next addition in this line of releases by announcing ALTER COLUMN DROP NOT NULL constraint on a column:

Language: SQL

  -- create a table to store credit card numbers
-- the business requires this field, so 
-- include a NOT NULL constraint 
CREATE TABLE
  mydataset.customers(credit_card_number STRING NOT NULL);
-- if needs of the business no longer require this field,
-- the customer can allow null entries in this column
-- by dropping the constraint
ALTER TABLE
  mydataset.customers 
ALTER COLUMN credit_card_number DROP NOT NULL;

CREATE VIEW with column list (GA)

Views are used ubiquitously by BigQuery customers to capture business logic. Oftentimes, BigQuery users have business requirements to assign aliases to columns in views. Now BigQuery supports doing so upon view creation in a column name list format with the release of CREATE VIEW with column list syntax.

Language: SQL

  -- aliases list1 and list2 can be assigned in a list format
CREATE VIEW
  myview (list1, list2) AS
SELECT
  column_1, column_2
FROM
  mydataset.exampletable

New Geospatial Tools

ST_POINTN, ST_STARTPOINT, and ST_ENDPOINT

Geospatial data is incredibly valuable to data analytics customers dealing with data from the physical world. BigQuery has very strong geospatial function support to help customers process marketing data, track storms, or manage self-driving cars. Particularly for analyzing vehicle or location tracking data, we’re thrilled to provide three new functions to allow users to easily extract or filter on key points:  

For example, when working with vehicle histories,  ST_POINTN, ST_STARTPOINT, and ST_ENDPOINT allow users to extract elements such as the start and the end of a trip. For identifying origin-destination pairs these functions will make that task much easier.

Language: SQL

  -- pull the first, second, penultimate and final points 
-- from a linestring
WITH linestring as (
    SELECT ST_GeogFromText('linestring(1 1, 2 1, 3 2, 3 3)') g
)
SELECT
  ST_StartPoint(g) AS first, ST_EndPoint(g) AS last,
  ST_PointN(g,2) AS second, ST_PointN(g, -2) as second_to_last
FROM
  linestring
+--------------+--------------+--------------+----------------+
| first        | last         | second       | second_to_last |
+--------------+--------------+--------------+----------------+
| POINT(1 1)   | POINT(3 3)   | POINT(2 1)   | POINT(3 2)     |
+--------------+--------------+--------------+----------------+

As sure as a hot summer day pairs well with an ice-cold beverage, these new user-friendly SQL features in BigQuery pair well with your data analytics workflows. To learn more about BigQuery, visit our website, and get started immediately with the free BigQuery Sandbox.

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Value Realization with Google Cloud for Retail SAP Data

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The Transformative Journeys of Financial Firms on Google Cloud: Watch Video

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Watch this video to dive into the state of global financial services companies that leveraged modern cloud architecture for their sensitive data, platforms, devices and products while they increase revenues, stay compliant and curb costs.

Case Study

Lucent Bio: Boosting collaboration and sustainability with Google Workspace

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Lucent Bio, an ag-tech company, collaborated with Google Workspace to streamline operations and meet its sustainability goals. Read to know how Team Google has been an essential part of their innovation and growth strategy.

From electrifying transportation to shifting the grid to renewable energy, environmental sustainability is one of the greatest challenges of our generation. A critical but often forgotten goal is the development of sustainable agricultural practices, especially given increasing water shortages and soil degradation around the world.

Lucent Bio was born to solve some of these threats to humanity’s ability to feed itself. It delivers crop nutrition solutions that accelerate the transition to sustainable agriculture. Lucent Bio developed novel technology for bioactive crop nutrition products, including its flagship product—Soileos®—which boosts nutrient density in crops, regenerates soil, avoids polluting agro-ecosystems, and enables the circular economy. Soileos is a plant-based product that is made by upcycling food processing co-products such as lentil and pea hulls into bioactive nutrients that then create the next harvest.

As a start-up, Lucent Bio has used Google Workspace since day one to drive collaboration, streamline operations, and scale. As an organization, it is also closely aligned with Google’s sustainability goals. Google is carbon-neutral for its operations and has made a public commitment with detailed plans to run on carbon-free energy by 2030, meaning clean power every hour of every day.

Google Workspace has been an invaluable resource to fuel collaboration between the engineers at the Lucent Bio pilot plant, the scientists at the research lab and greenhouse, and on-field agronomists as they conduct trials on Soileos across North America. Without the use of Google Workspace during the COVID 19 pandemic, Lucent Bio would not have been able to achieve their current scale.

“In just 18 months, Lucent Bio has been able to scale manufacturing from 1 kg to 1,000 kg of product per day. This year, we’re poised to take the next big step to 20,000 kg per day. During this scale-up process, we went through several iterations of improvements, resulting in a completely zero-waste manufacturing process—a hugely difficult but impressive achievement in line with our mission to accelerate the transformation of agriculture to sustainability. Every step of the way, Google Workspace has been an essential part of our innovation and growth strategy.”
Michael Riedijk, CEO Lucent Bio

Google Workspace runs on the cleanest cloud in the industry. It helps teams of all sizes, and across all industries, connect, create, and collaborate from anywhere. Workspace recently launched AI-generated summaries in Spaces, which help distributed teams stay focused while quickly catching up on chat messages they might have missed. Innovations like these keep the scientists at Lucent Bio collaborating as they build a more sustainable future for agriculture.

You can find more about Google’s commitment to sustainability here, including our goal to become not just carbon-neutral, but carbon-free by 2030, efforts to combat deforestation, and how we’re supporting clean energy.

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