Over the last two years, we’ve seen a significant uptick in the number of people using messaging to connect with businesses. Whether it was checking hours of operation, verifying what was in stock, or scheduling a pick-up, the pandemic caused a significant shift in consumer behavior.

• 45% of users are spending more time on messaging services because of the pandemic 
• 85% of consumers would like to message brands directly

With the rise in demand for messaging, consumers expect communication with businesses to be  speedy, simple, and convenient. For businesses, keeping up with customer inquiries can be a labor-intensive process, and offering 24/7 support outside of store hours can be costly.  

To help businesses seamlessly deliver helpful, timely, and engaging conversations with customers when and where they need help, we introduced AI-powered Business Messages.

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What is AI-powered Business Messages?

With AI-powered Business Messages, you can connect with your customers in their moment of need, in the places they’re looking for answers—such as Google Search, Google Maps, or any brand-owned channel. For instance, check out how Walmart customers in the US are able to receive real-time information on product availability, straight from a search results page.

People turn to Google when they are searching for answers to their questions, looking to buy something, or trying to accomplish a particular task with one of our many tools. In fact, 68% of all online experiences begin with a search engine.

At Google, we know how important it is for interactions with a brand to be personalized, helpful, and simple. With AI-powered Business Messages, customers are able to chat with virtual agents that understand, interact, and respond in natural ways.

We are also combining smart automation with the ability for customers to chat with live agents when it’s really needed. This approach saves your customers precious time, while also saving you money. And with Business Messages automatically handling many customer inquiries in the background, businesses have the option to distribute their human customer service agents to address other needs. 

Getting started with conversational AI is easy with Bot-in-a-Box

We know it can be difficult to get started with AI. That’s why we are utilizing existing Google AI tools like Dialogflow—part of Google Cloud Contact Center AI—to create the capability within Google’s Business Messages called Bot-in-a-Box, which makes getting started with Conversational AI easy. Bot-in-a-Box allows for fast and effective adoption of automation for businesses of all sizes. 

Enabling Business Messages with Bot-in-a-Box can be as simple as leveraging an existing customer FAQ document you already have, whether it’s from a web page or an internal document. And since the conversational AI is powered by Business Messages and Dialogflow working together, your chat bot is able to understand and respond to customer questions automatically without the need to write code. 

Bot-in-a-Box also supports other critical journeys like “Custom Intents.” That means that your bot is able to understand the different ways customers express a similar question and respond accurately by using machine learning capabilities.

Finding success 

In April 2021, Wake County courthouses in North Carolina partnered with Tango Technology to implement Business Messages when it became apparent that being able to provide the public and attorneys with around-the-clock access to information would significantly reduce the pressure on courthouse staff. Using Bot-in-a-Box, Tango Technology was able to customize a solution for Wake County Courthouse, Justice Center, and Clerk of Superior Court in just four days.

“With the combination of Google’s Business Messages, GCP, and Dialogflow, we were able to spin up an AI-driven bot for the courts in days. And the technology stack allows us to continually improve by adding functionality in an agile process.”— Mike Lotz, Co-Founder, Tango Technology

With Business Messages, North Carolina courthouses saw a 37% decrease in the call volume handled by courthouse staff.  With 398,298 fewer phone calls during the first year of operation, the AI-based messages helped Wake County Courthouse work more efficiently and productively.

We’ve seen many brands benefiting from AI-powered Business Messages. For instance, Levi’s saw a 30% increase in off-hours shoppers and surpassed 85% customer satisfaction scores after implementing Business Messages. They also drove 30x more store-related questions than Levi’s website chat. 

Bring Google’s conversational AI to your storefront with Business Messages

Google’s Business Messages makes it easier for businesses of all sizes to engage their existing or potential customers in a virtual conversation, when and where they need it. 

To learn more, watch our Cloud Next session here or visit us at g.co/businessmessages. We have specialized services to help you get started  and can share the wisdom of our channel partners and dedicated experts who specialize in unleashing the potential of conversational AI.

Organizations are pressed with the need to engage, retain, and upskill employees with many positions staying fully or partially remote as the pandemic continues. The Center for Digital Government (CDG) reports that 74% of state and local governments believe they will continue hybrid operations for the long-term. This transition is the latest in a long list of reasons agencies are looking for solutions to help train their workforce digitally. Some have found Google Classroom to be the perfect solution.

The State of Iowa knew about the advantages of digital classrooms even before the pandemic. They were already successfully using Google Classroom for in-person training, making the transition to digital seamless when the state closed down. Jessica Van Heuveln, a Google support specialist for the State of Iowa CIO’s Office, says the switch to digital doesn’t deprive workers of hands-on training. “You can use Google Classroom for many different environments, so if you’re doing self-taught, in-person or virtual training, it’s going to work with all those approaches.”

The logistics of a digital classroom

Iowa uses Google Classroom to onboard and upskill employees as well as train volunteers. When the pandemic shifted the state’s workforce to 70% working from home, they needed a  platform that could not only handle a vast range of topics and teaching styles to support remote workers but also scale to meet their demand. Van Heuveln notes that Google Classroom was particularly helpful for handling compliance training, especially with its integration with Google Meet. These trainings often require an entire sector of the workforce to attend a single class with more than 100 attendees, according to Van Heuveln. The logistics of these larger sessions cuts down on the number of total sessions the state needs to host. Iowa also found that employees were less apprehensive about learning when they could do it from the comfort of their own homes.

Iowa follows a train-the-trainer model to train employees expected to instruct using Google Classroom. Trainers working in departments across the state learn to use Google Classroom to create and host virtual learning experiences specific to their own departments. 

Collaborative classrooms made simple

Google Classroom meets many needs for Iowa, such as setting up training, managing attendance, reviewing uploaded coursework, and communicating with attendees. Both course attendees and trainers have everything they need in one place, and robust engagement tools help attendees stay focused while giving trainers the feedback they need from their lessons. Built-in survey options let trainers gauge attendee knowledge, and the chat function ensures no one ever misses a question. The reporting dashboard gives trainers access to analytics to track engagement and attendance, providing insights that can improve future training sessions.

Google Classroom also makes it easier to ensure attendees stay on board throughout the training program. Coursework can be uploaded directly into Google Classroom, and training sessions can be recorded and archived. This feature allows employees to work at their own pace or lets them catch up when a scheduling conflict means they might miss a session.

The enterprise version of Google Classroom Iowa uses interfaces with other Google Workspace tools such as Google Meet, Google Calendar, Google Drive, and Gmail, which streamlines training and leads to more collaboration between employees and trainers. It can also interface with applications from other providers, further boosting its utility as an effective virtual classroom. Google Drive stores training materials securely. Lastly, Google Classroom enterprise comes with 24/7 support to make sure agencies always have everything they need for success.

Helping employees be better prepared to serve

Google Classroom can be a powerful part of any training program, whether it be digital or in-person. Building virtual connections empowers organizations to deliver better experiences. Google Classroom is helping the State of Iowa accomplish this for their constituents. Designed to scale and be accessible from anywhere, the platform helps public employees better serve the public. Virtual training strategies are essential for agencies that are looking to grow their workforce and build employee skill levels. The most important thing, however, is that training programs enable employees to further your agency’s mission. To learn more about Google Classroom and see more solutions designed with government in mind, check out the Google Cloud for government page.

Our collective understanding of work—where it takes place and how it gets done—has been transformed over the last year. As companies and organizations across the globe reimagine work, new challenges and opportunities are emerging. How do people working “somewhere else” stay connected and part of the same conversations as those in the office? And if hybrid work is the sum of all the places and ways that work happens, how do employees create a shared experience, better manage their time and attention, and build stronger connections along the way?

For well over a decade, we’ve been building the future of work with products and experiences that transform how teams of all sizes connect, create, and collaborate together—on any device, from any location. Last October, we launched Google Workspace as an integrated solution with a singular promise: everything you need to get anything done, now in one place. In March, we introduced a series of innovations to help people better manage their time and build deeper connections with each other as the future of work continues to evolve. And at Google I/O last month, we took our next big step in transforming collaboration with smart canvas, a new product experience in Google Workspace. And today, we’re delivering additional innovations that address the specific challenges and opportunities of the hybrid work world.

A dedicated space for teamwork and collaboration

Chat and video meetings have been an essential part of work during the last year, serving as a bridge for separated colleagues to collaborate in real time. As we reflect on the lessons of a year where many people were working remotely, we know that distributed teams need a new type of dedicated, shared space. A place in Google Workspace to bring projects to life by connecting the right content, people, and conversations in new and powerful ways. 

With the introduction of Spaces, we’re evolving the Rooms experience in Google Chat into a dedicated place for organizing people, topics, and projects in Google Workspace. Over the summer, we’ll evolve Rooms to become Spaces and launch a streamlined and flexible user interface that helps teams and individuals stay on top of everything that’s important. Powered by new features like in-line topic threading, presence indicators, custom statuses, expressive reactions, and a collapsible view, Spaces will seamlessly integrate with files and tasks, becoming a new home in Google Workspace for getting more done—together.

Spaces can provide a place to fuel knowledge sharing and community building for teams of all sizes, where all the relevant information, conversations, and files for a project can be organized, and where topics—even at the organization level—can be intelligently moderated. With the ability to pin messages where everyone can see them, Spaces will play a crucial role in helping people stay connected and informed as hybrid work evolves.

As we transition from Rooms to Spaces in Google Chat this summer we’ll be delivering new features on a rolling basis. Customers can have their admins turn on Google Chat in Gmail so their organizations can start using Rooms today, ensuring a seamless path to Spaces when it becomes available.

Keeping everyone in the conversation during hybrid meetings

Collaboration equity—the ability to contribute equally, regardless of location, role, experience level, language, and device preference—is a cornerstone of Google Workspace. When teammates were fully remote during the last year, everyone experienced meetings in much the same way and had access to the same communication features. But what happens when some colleagues are in a conference room together while others are joining from living rooms, home offices, or a remote co-working space? How do they all participate equally in the same conversation?

At Google I/O, we previewed Companion Mode in Google Meet as a way of fostering collaboration equity in a hybrid work world. Companion Mode is designed to seamlessly connect those in the room with their remote teammates, giving everyone advanced features to participate, while leveraging the best of in-room audio and video conferencing capabilities.

Companion Mode gives every meeting participant, no matter where they are, access to interactive features and controls like screen sharing, polls, in-meeting chat, hand raise, Q&A, live captions, and more. Colleagues who are in the same meeting room together will enable Companion Mode on their personal devices, giving them their own video tile in Meet and helping them to stay connected with their remote teammates. Companion Mode will be available on the web and our upcoming progressive web app in September, and it will be coming soon to mobile.

To allow meeting organizers to better plan for hybrid meetings, invitees will soon be able to RSVP with their join location, indicating whether they’ll be joining in a meeting room or remotely.

Updates to improve the in-room experience are also coming to Google Meet hardware in September, including the ability to see and use the hand-raise feature and receive notifications from polls and Q&As. The modular design of Meet’s Series One room kits can easily accommodate a variety of space layouts and be paired with an AV cart for optimum flexibility. 

We’re also continually launching new controls to make meetings more safe and secure, including the ability for admins to set policies for who can join meetings, and how participants can engage within meetings. To help everyone stay focused in meetings without interruption, in the next few months we’ll introduce moderation controls for hosts, giving them the ability to prevent the use of in-meeting chat and prohibit presenting during meetings, as well as allowing them full control to mute and prevent participants from unmuting.

Together, these changes will make meetings a safer, more connected, and inclusive experience across all hybrid environments. Register today for our free webinar on how Google Workspace is enabling hybrid work and helping foster collaboration equity. 

Trusted hybrid collaboration in Google Workspace

Security, data privacy, and trust continue to be the foundation that make anywhere, anytime collaboration possible. As organizations explore new ways for their teams to collaborate securely in a hybrid work world, we’re introducing several ways that we’re strengthening this foundation in Google Workspace. 

Today, we’re announcing new security and privacy capabilities to help Google Workspace customers realize the full power of trusted, cloud-native collaboration. Google Workspace Client-side encryption will help customers strengthen the confidentiality of their data while addressing a range of data sovereignty and compliance needs. It will also strengthen meeting security when it comes to Google Meet this fall. Additionally, we’re rolling out a number of security enhancements for Google Drive, including trust rules for Drive that help control how files can be shared within and outside your organization; Drive labels that classify files and apply controls based on their sensitivity levels; and enhanced phishing and malware protections to help safeguard against insider threats and user error. For full details, please visit our security blog post. 

A single, connected experience

As businesses move to a hybrid work environment, the importance of creating secure collaboration spaces and fostering human connection has never been more important. Because Google Workspace was designed to fuel anywhere, anytime collaboration, we’re now helping millions of organizations navigate the challenges and opportunities of the newly emerging work model. Our customers are using Google Workspace to rethink virtual meetings, provide people with modern tools to stay connected and manage their time and attention, and double down on security and privacy. In countless ways, Google Workspace was built for this moment.

See how we’re bringing Google Workspace to everyone. With this change, all of our 3 billion existing users across consumer, enterprise, and education now have access to the full Google Workspace experience, including Gmail, Chat, Calendar, Drive, Docs, Sheets, Meet and more.

Many enterprises are looking to better manage extensions on their corporate devices. Extensions themselves are a great tool for productivity and customization of Chrome. However, some extensions can have the potential for far reaching rights to sites your users visit and devices they browse from, giving IT the desire to closely manage which extensions are in their environment and how they behave. 

In an earlier post in this series, we’ve detailed how Chrome Browser Cloud Management is the easiest way to audit installed extensions and manage them. However, some enterprises may need to still use Group Policy on Windows or plists on Mac to manage extensions. So lets touch on management through those methods, for organizations that haven’t quite made the move to Chrome Browser Cloud Management yet. 

For starters, here are some of the most used options for managing extensions (some also apply to apps) via Windows Group Policy or via Plists on Macs:

Installing or allowing extensions

• Extension Install Allow List: These are the extensions that you have approved to be installed within your environment. 
• Extension Install Force List: This will install the extension in the managed instance of Chrome. This setting overrides the extension block list policy, and the extension can’t be disabled on uninstalled. 
• Extension Allowed Types: Here you can create a list of what types of extensions and apps you will allow to be installed. Extensions, themes, user scripts, hosted applications, legacy packaged applications and platform applications are the values that are supported. Note that whatever you want to allow must be included in the list. Anything left off the list will not be installed. For more information on the different types, here is a link on Extensions and Apps in the Chrome web store. 
• Extension Install Sources: This policy allows you to get that older install functionality for specific URLs that you specify in this policy. Here is a link on the URL match patterns that can be used in this policy. 

Blocking extensions

• Extension Install Block List: These are the extensions that you will not allow to be installed. If they are installed already, they will be disabled. If a user tries to install them, it will be blocked. In the Chrome web store, the Add to Chrome button will be red and advise the user that the extension can’t be installed. 
• Block External Extensions: This setting will block extensions from external sources being installed. An example of this is if an installed application is adding an extension to Chrome via the registry, this setting will block that extension from loading. 

Advanced management options

• Extensions Settings: This policy provides a varied amount of functionality and requires a JSON script to be created and formatted in a single line string. This setting can be complex. We recommend using Chrome Browser Cloud Management as almost all of the functionality is included without needing to write JSON as well as the ability to audit installed extensions. If you do want to use this policy, it is covered in detail in the Managing Extensions in your Enterprise technical document. Some of the functionality that you can use within this policy are:
  • Install types: (Allowed, Blocked, Force Installed, Normal Installed) 
    • You can also display a custom message when the extension is blocked via the blocked installed message function.
  • Prevent extensions from altering websites: You can prevent all or specific extensions from running on specific websites. 
  • Managing by permissions: You can allow or block extensions by the specific rights or “permissions” that they require to run. 
    • This provides a baseline of functionality that you will or will not allow extensions to run on your users machines. 
    • If an extension is updated, bought, sold and updates the permissions that it requires, this will dynamically protect your users from permissions that you will not allow. 

Even if you decide that on-premises policy management is how you want to manage extensions long term, you can still use Chrome Browser Cloud Management to get much needed visibility into extensions that may exist in your environment. The newly improved apps and extension list is a great way to get a view of your current extension landscape, giving you more data to make better decisions around extension management.

You can enroll browsers to see this information, but still set policy through your existing tools if that’s your preference. 

Well, that’s it for this edition of Chrome Insider. Here’s where you can find more posts in the series, or you can learn more about Chrome Browser Cloud Management.

^{A note on Google’s commitment to inclusive naming conventions. The following policies have been deprecated, however will still continue to work until Chrome 95 to give administrators time to migrate to the new policies.– ExtensionInstallWhitelist replaced with ExtensionInstallAllowlist
– ExtensionInstallBlacklist replaced with ExtensionInstallBlocklist}