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Case Study

SevenRooms: Building a profitable, sustainable future in food and beverage with Google Cloud

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SevenRooms is revitalizing food and beverage service delivery by enabling businesses to have a people-first approach with unique and tailored dining experiences. Here's how Google App Engine and other Google Cloud solutions are helping them.

Finding ways to increase customer loyalty and profitability in a post-COVID world is top of mind for hotels, bars, and restaurants. Unfortunately, many food and beverage services providers struggle to deliver the personalized experiences that keep guests coming back for more. The reality is that most traditional hospitality apps offer only limited insight into guest activities, preferences, underlying operating costs, and other essential details.

We built SevenRooms to help food and beverage operators create truly memorable experiences by managing and personalizing every step of the guest journey. With SevenRooms, restaurants in more than 250 cities globally leverage technology and data to provide unforgettable hospitality experiences with a human touch. That includes seating guests at their favorite table, pouring complimentary glasses of wine from a preferred vintage, offering special menu options, and personalized experiences for special occasions.

Scaling guest experience and retention on Google Cloud

When developing SevenRooms, we needed a technology partner that would enable our small team to securely scale services, automate manual tasks, and accelerate time to market while reducing IT costs. That’s why we started working with Google App Engine—and later became more involved with the Google for Startups Cloud Program.

We soon realized many traditional apps lacked the integrations and capabilities needed to respond to the unique challenges facing food and beverage operators that the Google for Startups Cloud Program services provide. With guidance from experts on the Google Startups Success team, we quickly transformed SevenRooms from a beta restaurant and nightclub reservation and guest management point solution into a full-fledged guest experience and retention platform that analyzes actionable data to automatically build and continuously update detailed guest profiles.

The combination of Google App Engine and other Google Cloud solutions makes everything easier to build and scale. We’re seeing our total cost of ownership (TCO) decline by 10-15%, so we can shift additional resources to R&D to help customers create one-of-a-kind interactions with their guests. And importantly, we can bring new products to market 200-300% faster than competitors.

Because SevenRooms handles a lot of sensitive guest data, stringent security protocols are vital. We store all data on Google Cloud, taking advantage of its highly secure-by-design infrastructure and built-in support for international data privacy laws such as GDPR. We use BigQuery and Looker for data analysis and reporting, and power our NoSQL database with Firestore. We also scale workloads and run Elasticsearch on Google Compute Engine (GCE)—and seamlessly integrate our reservation booking engine with Google Maps and Google Search.

In the future, we’re looking to further market actionable guest data with the help of advanced machine learning (ML) models with TensorFlow and Google Cloud Tensor Processing Units (TPUs). Cloud TPUs and Google Cloud data and analytics services are fully integrated with other Google Cloud offerings, including Google Kubernetes Engine (GKE). By running ML workloads on Cloud TPUs, SevenRooms will benefit from Google Cloud’s leading networking and data analytics technologies such as BigQuery.

We’re also exploring additional Google Cloud solutions such as Anthos to unify the management of infrastructure and applications across on-premises, edge, and multiple public clouds, as well as Google Cloud Run to deploy scalable containerized applications on a fully managed serverless platform. These solutions will enable us to continue to quickly expand our services and offer customers a variety of new benefits.

Building a profitable, sustainable future in food and beverage

Our work with the Google Startups Success team has been instrumental to helping us get where we are today. Their responsiveness is incredible and stands out compared to services from other technology providers. Google Cloud gives us a highly secure infrastructure and next-level training to evolve our infrastructure using solutions such as BigQuery and Backup and Disaster Recovery.

We also work with Google Cloud partner, DoiT International, to further scale and optimize our operations. In particular, DoiT provided expert scripts to short-cut lengthy processes, while actively troubleshooting any issues or questions that came up. DoiT continues to share guidance in key areas for future products and features. They have provided expertise for architecture, infrastructure and cost management. Moving forward, we’re excited to work with Google Cloud and DoiT to handle a growing surge in users which we anticipate in 2023 and beyond.

With Google Cloud, SevenRooms is revitalizing food and beverage service delivery by enabling businesses to cultivate and maintain direct guest relationships, deliver exceptional experiences, and encourage repeat visits. We’ve compiled many case studies that demonstrate how our customers see great results by personalizing their interactions with guests, from $1.5M in cost savings, to $400K of additional revenue, to a 68% jump in email open rates.

Demand for our guest experience and retention platform keeps growing as we help our customers take a people-first approach by delivering unique and tailored dining experiences. We can’t wait to see what we accomplish next as we expand our team and reach new markets worldwide.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.

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How Ambrook and Google Cloud Ensure Sustainability and Profits for Farmers

Ambrook is one of the leading innovators in the agriculture sector that offers farm accounting and management software to help farmers grow finances and resources to be more sustainable and profitable. In this video session with Google Cloud, learn how Ambrook broke the gap between profitability and sustainability in the natural resource industry, allowing farmers ease back office paperwork and finance management challenges with their easy-to-use, book-keeping software with the tools and spending cards to save producers time and money. Also, watch to learn how the firm uses Google Cloud to make sustainability profitable!

Whitepaper

Framework for a Unified Approach to the Cloud

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Moving to the cloud offers enormous benefits for businesses. Yet there are risks as well. The challenge is multidimensional, with far reaching implications not just for the solutions that will run in the cloud, but also for the technologies that support them, the people who need to implement them, and the processes that govern them.

The rubric of people, process, and technology is a familiar one. But how do you harness it to move forward?

The Google Cloud Adoption Framework builds a structure on the rubric of people, process, and technology that you can work with, providing a solid assessment of where you are in your journey to the cloud and actionable programs that get you to where you want to be. It’s informed by Google’s own evolution in the cloud and many years of experience helping customers.

You can use the framework yourself to make an assessment of your organization’s readiness for the cloud and what you’ll need to do to fill in the gaps and develop new competencies.This framework can help you find your way, from your first project all the way to becoming a cloud-first organization.

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Three Benefits of VPC Network Peering for SAP Managed Apps

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Google Cloud's VPC Network peering capability to connect SAP managed environment with Google Cloud apps and services can strengthens security, and deliver benefits in three key areas. Read to learn how VPC Network peering enhances value of SAP apps!

Over the past year, RISE with SAP has emerged as a valuable solution for SAP customers seeking a faster, simpler, and more affordable path to the cloud. RISE with SAP is a subscription-based offering that typically includes a number of fully managed cloud application options, including SAP S/4HANA Cloud and elements of the SAP Business Technology Platform. It’s a great way to migrate your business to modern cloud ERP applications, while handing off the implementation and management to SAP and freeing your own IT staff to focus on other projects.

As a strategic partner for RISE with SAP, Google Cloud works closely with SAP to ensure reliable, secure, high-performance connectivity between your SAP managed applications and your other Google Cloud applications and services. Today, we’re focusing on a Google Cloud capability that plays a big part in achieving this goal: VPC network peering. If your company uses Google Cloud to host its RISE with SAP managed applications (or any other SAP-managed offering, such as SAP Enterprise Cloud Services), it’s worth learning more about why VPC network peering is an important capability and how your network admin can implement it.

We recently co-authored a white paper with SAP that goes into technical detail about how VPC network peering works and includes step-by-step configuration instructions. But it is useful to understand, at a higher level, why it matters for RISE with SAP subscribers.

When SAP implements your RISE with SAP managed applications on Google Cloud, it also provisions a virtual private cloud (VPC) — a virtualized network that provides the same functionality, performance, and security benefits as a dedicated physical network — for this SAP environment. In fact, a VPC actually gives you some capabilities that a physical network can’t match, such as the ability to increase IP space without downtime.

Using VPC network peering to connect your SAP managed environment with your Google Cloud applications and services gives you three key benefits: 

  • Network latency: Traffic that remains inside Google’s network enjoys lower latency than connectivity that uses external addresses.
  • Network security: Service owners do not need to have their services exposed to the public internet and deal with its associated risks.
  • Network cost: Rather than pay egress bandwidth costs for networks using external IPs to communicate, peered networks can use internal IPs to communicate, saving you money on those egress costs. Regular network pricing still applies to all traffic.

Many customers also appreciate the flexibility they get from VPC network peering: It supports the ability to peer your own VPC networks with other VPC networks that reside in different projects and even in different organizations.  

Using VPC network peering to strengthen your SAP security posture

Most Google Cloud customers find VPC network peering most useful to ensure seamless connectivity between their SAP managed applications and the rest of their Google Cloud environment. But some companies also rely on VPC network peering to gain greater control over the security of their cloud environments. This can include:

  • Implementing additional network security capabilities, such as advanced firewalls, intrusion detection, and network package inspection, that go above and beyond standard SAP security measures.
  • Leveraging Google Cloud Interconnect to link your on-premises and Google Cloud environments, including your RISE with SAP managed applications, without sending traffic across the public internet.

Once your company has configured VPC network peering, things get even more interesting. Google Cloud offers plenty of ways to complement and enhance the value of your SAP applications: using Google BigQuery to consolidate and enrich your SAP application data; relying on Google AI/ML capabilities to sharpen your predictive analytics and real-time decision-making; or leveraging Google Kubernetes Engine to jump-start your own cloud-native application development efforts, among many other examples

Some of the world’s biggest SAP customers, including The Home Depot, and Cardinal Health,  have chosen Google Cloud to migrate their business-critical SAP applications. And we’ve seen how useful VPC network peering can be for SAP customers to unlock the full value and potential of Google Cloud. Be sure to download our white paper so you can get VPC network peering configured for your RISE with SAP managed applications, and discover for yourself just what’s possible when you run SAP applications on Google Cloud.

How-to

How Google Cloud Helps SAP Admins Create Scalable, Secure Networks

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For businesses that just began their journey of running SAP workloads on Google Cloud, here are some options to configure networking to ensure high availability and performance for multiple SAP systems. Read now!

SAP forms the critical backbone of thousands of enterprises, supporting critical business functions such as finance, supply chain, warehouse management, and more. Google Cloud provides a highly scalable and resilient infrastructure to run such workloads and offers tools, such as Smart Analytics and Machine Learning that can accelerate your organization’s digital transformation. 

In fact, a recent study by Forrester found that running SAP on Google Cloud can generate a 160% return on investment and a payback period of six months or less, thanks to legacy infrastructure cost savings, downtime avoidance, and productivity improvements.

How you deploy your SAP systems across your network has a tremendous impact on its availability, resilience, and performance. In addition to separate production and high-availability (HA) environments, SAP deployments typically include sandbox, development, quality assurance (QA), and disaster recovery environments as well. 

Because most of the Google network is virtual, SAP administrators can easily design complex landscapes that suit your organization’s SAP deployment and organizational structure while also meeting security and operational requirements. 

As you get started with SAP on Google Cloud, you’ll need to decide how to configure your networking to ensure the availability and performance of various SAP systems. Here’s a look at your options.

VPC and shared VPC

A virtual private cloud (VPC) is a secure, isolated private network hosted within Google Cloud. VPCs are global in Google Cloud, so a single VPC can span multiple regions without communicating across the public internet. Similarly, subnets can span across zones within a region. A zone represents a single failure domain, so typical SAP deployments place production and HA systems in different zones to ensure resiliency. Google Cloud simplifies this type of deployment, because subnets containing both production and HA systems can span multiple zones.  

This capability also simplifies SAP clustering, since the cluster’s virtual IP (VIP) address can be in the same range as those of the production and HA machines. This configuration shields the floating IP using Google internal load balancers and is applicable to HA clustering of the application layer (ASCS and ERS) and the HANA database layer (HANA Primary and Secondary).

SAP Networking GCP 1.jpg

Shared VPCs are a feature unique to Google Cloud that allows an organization to connect resources from multiple projects to a common VPC network. This lets them communicate with each other securely and efficiently using internal IPs. You can also centrally control the network for all SAP projects (service) from the Host project while using firewalls to inspect communication between compute engines in the same subnet, and between those in different subnets. (Best practice is to limit the communication between these systems to only the required ports — typically via SAP remote function call (RFC) communication at Layer 4.)

When designing your network, start with a host project containing one or more Shared VPC networks. You can attach additional service projects to a host project, which allows them to participate in the Shared VPC. It’s common practice to have multiple service projects operated and administered by various departments or teams in your organization.

Depending on your needs, you can deploy SAP on a single Shared VPC or multiple ones. The two scenarios differ in terms of network control, SAP environment isolation, and network inspection. Let’s look more closely at these differences.

Scenario 1: Deploying SAP on a single Shared VPC

If you require only a single network inspection, deploying SAP on a single Shared VPC has the advantage of simplicity and reduces administrative overhead.

  • Network control: The Shared VPC serves as the network hub, allowing central network management based on identity access management (IAM) roles for the network team(s) in both production and non-production environments.
  • SAP environment isolation: You can create projects and subnets for each SAP environment. Projects help group resources together for finer IAM control and billing visibility, while subnets provide network isolation for individual SAP environments. In service projects, compute engines can communicate by default; however, you can adopt simple firewall rules to block communication between compute engines within a subnet or in separate subnets.
  • Network inspection: Use Google Cloud firewalls to allow only the required ports for communication between SAP systems. Leverage network tags and service accounts to define granular control for both north-south and east-west traffic.
SAP Networking GCP 2.jpg

Scenario 2: Multiple Shared VPCs for SAP deployment

In scenarios requiring additional network inspections, you can create multiple Shared VPCs, typically one per environment. Use peering between these Shared VPCs to enable RFC communication among the SAP development, QA, and production systems.

  • Network isolation: Multiple Shared VPCs are completely isolated from each other except via specific ports opened in Google Cloud firewalls. This allows additional East-West traffic inspection by a Network Virtual Appliance (NVA) within a Google Cloud network. 
  • Network control:As the number of Shared VPCs increases, activities such as peering and firewall policies also increase. This diminishes the central network control that Shared VPCs offer, so the network team should plan to manage the policies in each VPC separately.
SAP Networking GCP 3.jpg

Hybrid scenarios – for example, one Shared VPC for the production environment and one Shared VPC for all non-production systems — are also possible. This arrangement allows network inspection between production and non-production systems, and limits the number of central network administration layers to two.

Configuring the networking environment for multiple SAP systems can be a complex process. Thanks to Google Cloud’s Shared Virtual Clouds and other tools, SAP administrators can create scalable, secure networks that provide logic, resilience, and visibility to their cloud deployments.Learn more about these networking capabilities and our full offerings for SAP customers.

Case Study

There are 2 Key Traits You Need to Battle the Slowdown. FM Logistic Know How to Enable Them

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As companies move forward slowly to recover, many find that two key traits can help accelerate them: Openness and mobility. With over 26,000 employees worldwide, FM Logistic found a neat trick to enable it. And it did not take long to implement.

FM Logistic provides its international customers with complete logistics solutions that cover everything from warehousing and handling, to transport and distribution, co-packing and co-manufacturing, and supply chain optimization. Operating in 14 countries including France, Russia, Poland, India, Vietnam, Brazil, and China, FM Logistic supports its clients by offering specialized services across a number of markets including consumer goods, retail, cosmetics, and health.

“We are in the process of transforming all our tools and integrating new solutions to be able to work faster and more efficiently. Two main IT priorities are mobility and openness, in terms of working from anywhere and being able to interact with other information systems.”

– Communication Manager, FM Logistic

As a business that has existed since 1967 and in 2018 achieved a turnover of €1.178 billion with 9.5% annual growth, FM Logistic is always looking to help secure the company’s position within an evolving sector. To better serve its customers, FM Logistic decided to launch an innovation project in 2017 to transform the internal digital tools of the company and replace its intranet, email, and productivity software. The company looked for an integrated solution that would enable more collaborative ways of working and bring its international operations closer together. The company found that implementing G Suite and LumApps social intranet was the perfect combination.

“We are in the process of transforming all our tools and integrating new solutions to be able to work faster and more efficiently,” says the Communication Manager at FM Logistic. “Two main IT priorities are mobility and openness, in terms of working from anywhere and being able to interact with other information systems.”

A global transformation

For large international companies with global operations, implementing a single integrated solution to enable collaboration across regions while respecting regional variations can be a real challenge.

“We have 26,000 employees spread across a broad geography, with a variation in cultures and technological maturity. There was an aspiration to work in collaboration, but the necessary tools were not in place,” says FM Logistic’s Communication Manager. FM Logistic looked for a solution to enable new, more collaborative work practices, which were flexible in terms of usage and that, most importantly, would work as part of an integrated solution.

To do that, FM Logistic worked with Google Partner Devoteam G Cloud to implement G Suite alongside the LumApps intranet portal. It took six months to complete the migration of 7,000 accounts, with employees accessing the Business or Basic G Suite edition according to their needs. “Before, with our physical infrastructure we found ourselves buying additional hard drives as we ran out of storage,” says the Technical Project Manager at FM Logistic. “That’s no longer a problem, and we can tailor access depending on whether or not employees need unlimited storage .”

“It’s a real advantage to be able to access your account from any device and work from anywhere. Hangouts Meet has been really transformational in that respect: it has reduced the need for travel significantly, even in the few months we’ve been using it so far.”

– Communication Manager, FM Logistic

“We followed Google’s G Suite migration advice and had early adopter ambassadors in every country. By the time we got around to the final country, very little input was needed as they were ready to go!” says the Technical Project Manager. “Many of them were already familiar with the product, so it was very intuitive. Our feedback surveys gave a satisfaction rating of almost 4.5 out of 5 in relation to the transition. We also had significant executive support, with two members of the executive committee on the steering board. That really helped the project to move quickly.”

As a result, employees were quick to understand the benefits of the new system. “It’s a real advantage to be able to access your account from any device and work from anywhere. That was clear from the start,” says the Communication Manager. “Hangouts Meet has been really transformational in that respect: it has reduced the need for travel significantly, even in the few months we’ve been using it so far.”

LumApps: a fully-integrated enterprise hub

One of FM Logistic’s main reasons for choosing G Suite was the seamless integration with LumApps’ intranet portal. LumApps adds value to G Suite, thereby boosting and sustaining employee adoption. FM Logistic chose LumApps to create a hub for its enterprise, where everything is centralized from internal communications to business apps.

“We didn’t want a patchwork of solutions, we needed a platform that worked as an integral whole,” says the Technical Project Manager. “With LumApps, employees access the intranet using their Google authentication and can access all their G Suite tools through the intranet. Moreover, LumApps is Google native, so the integration is seamless and we know that it will evolve to accommodate any changes that might take place.”

“The main advantages we see are communication and knowledge sharing,” says the Communication Manager. “With LumApps, all 26,000 of our employees are now able to access the portal in their own language and access local news.”

For the next step, FM Logistic is considering integrating social communities so that employees can express themselves and be more engaged in the corporate culture.

Supporting digital maturity

Thanks to Drive, employees can now work from wherever they are, and are able to work more efficiently and more collaboratively. “From an administrative point of view, users can benefit from automatic updates, so there is less pressure on the IT department,” says the Technical Project Manager. “And we’re seeing many innovative uses of the tools to work in more efficient ways: many services have gone paperless with Forms, so less time is wasted; commercial agents are using Drive to work together on tenders simultaneously; and with Sheets, tasks are automatically sent from the team manager’s file to employee’s Calendar.”

“G Suite and LumApps are the first step of our digital transformation, in terms of collaboration and moving into the cloud. We have real confidence in our partners LumApps and Google, and we’re investing in those relationships for the long-term benefit of the company.”

– Communication Manager, FM Logistic

Now, FM Logistic wants to further support its employees in exploring all the tools G Suite has to offer. “We are embarking on a second phase to give our employees the skills they need for advanced uses of Docs, Sheets, and Forms,” says the Communication Manager. “It’s a learning curve, but it’s key to our goal of transforming our everyday processes.”

“G Suite and LumApps are the first step of our digital transformation, in terms of collaboration and moving into the cloud. We have real confidence in our partners LumApps and Google, and we’re investing in those relationships for the long-term benefit of the company.”

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