By offering customers a choice of 30,000 shoe styles at reasonable prices with a straightforward returns policy, Footway has become one of the largest online shoe retailers in Europe. Founded in 2011 and based in Kista, Sweden, the company has grown to become a market leader and four years ago acquired the Heppo and Brandos brands.

In 2017, Footway expanded from the Nordic market to seven other European countries: Poland, Holland, the UK, France, Germany, Austria, and Switzerland.

To build the business, Footway has had to prove to its customers that buying shoes online is quick and easy. That means, at the backend, processing returns and queries efficiently to provide a seamless consumer experience. However, as the company’s IT infrastructure grew organically, its data storage procedures were not clearly systematized, which made it difficult to implement the efficient, time-saving processes that enable Footway to provide its excellent customer service.

The company needed to move its team onto a system that would resolve this issue, and make compliance to ever-changing data regulations easier. Implementing G Suite was the answer.

“One of our strategic objectives is to automate processes and increase efficiency in our organization,” says Louise Liljedahl, HR Manager and Co-founder at Footway. “We want to work more efficiently every day. One of our main goals with the G Suite project was to get everyone working in the same platform with good structure.”

Systematizing data storage

In order for a relatively small team to run a big retail operation, good organization and process automation are key. Before working with Google Cloud, Footway’s communications and data storage processes were not systematized, making it difficult to work effectively. “Our internal IT had many different places to save files, and, for example, no structure for where to save pictures or graphic elements or where to archive agreements,” explains Louise. “Another trigger for change was the GDPR. To be compliant, we needed to see who has access to what information, and looked for good audit systems to control those permissions”. To do that, Footway implemented G Suite.

With support from implementation partner Avalon Solutions, the migration of the company’s calendar, contacts, and email data using CloudMigrator was swift and seamless. “The transformation process was very lean and quick,” says Louise. “We had a small test group of six people working with G Suite for two weeks to see how to move over to Google Sheets from Excel, for example. Everyone was very enthusiastic.”

To systematize its storage and make day-to-day working easier, Footway moved its document and images to Google Drive. This means Footway can control access both internally and externally. “Google Drive helps us keep everything in the right place. And it is definitely an easier way to share things when it comes to working with external partners, as we know exactly who we’re sharing documents and information with.”

Increasing automation

Following the move to G Suite, Footway automated communications with influencers and bloggers using Gmail and Google Forms. This saves time and means more bloggers can be contacted.

“We send automatic emails through G Suite to different influencers to set up cooperative agreements and partnerships,” says Louise. “Using Gmail and Forms has helped us to go from having contact with 4 bloggers a day, to 200 a day. The person responsible saves two hours a day from his or her workload with this new process.”

Achieving stable growth

Thanks to G Suite, Footway’s data is now organized in a way that is easily accessible and highly secure. “It’s much easier to find company and client information because it’s structured,” says Louise. “That saves a lot of time when searching for something.” The ways people can collaborate have also been transformed, as Footway made the switch to using Google Chromebook, encouraging more flexible working and spontaneous collaboration. “Before, people would take notes on paper and come back to their computer to write everything down. Now they use their Chromebooks instead and have more small, spontaneous meetings.”

Now, Footway plans to extend the use of Chromebooks and to use the functions G Suite offers to further automate the company’s daily processes and grow the business. “People tend to be fearful of change, but this one has been very positive for the whole organization,” says Louise. “We’re excited about how G Suite can help us as a company to grow in a stable way. We can automate processes and use Google products to work more efficiently.”

When Wyoming became the first state to transition all its employees to Google Workspace ten years ago, everyone expected a million dollars in cost savings. What started as a move to save money and ease communication has turned into much more. While the cost savings continues to be significant, state efficiency skyrocketed, allowing employees to spend more time working directly with the community.

This year, we’re celebrating 10 of the most important lessons learned over ten years in our Wyoming-Google partnership.

1. Collaborative tools breed a collaborative culture. Wyoming was prepared when the COVID-19 pandemic hit, forcing our workers to transition to at-home environments. Employees across the state were already using Google Workspace collaboration and productivity tools, which made the switch easy. We also had already set a precedent by hosting a key budget meeting over Google Meet from outside the country. Using Google Meet in such a high visibility meeting showed state employees that every level of government could benefit from digital collaboration. This culture was made possible by Google Workspace tools.

2. Digital tools can connect the community with essential services. That same collaborative spirit helped our government employees better connect with our community throughout the pandemic, delivering key information for food assistance, as an example. One in five children in Wyoming suffer from food insecurity. Google Workspace allows programs like the Wyoming Hunger Initiative to run smoothly, as everything from scheduling and planning events, to tracking and research, is handled with Google Workspace. The data gathered and stored in Google Cloud is protected and helps to bring meals to the kids who need them most.

3. Easy-to-use apps make transitions simpler. Google Workspace apps have been a breeze to learn from day one. They are designed to be intuitive and state employees are able to get the hang of the software simply by trying it themselves. We also developed a training series for new users to further ease the transition. Training is offered every six weeks so users can take the training when they are onboarded or at any time they need a refresher.As I started my career with the State of Wyoming, Wyoming began its journey as the first state to go Google – forever changing how and where we work. This was especially evident as we worked through our emergency telework at the height of the pandemic. Whether meeting with stakeholders around the capitol complex, across the state or teleworking from home, Google ensures our teams are always connected and collaborating.-Tim Sheehan
Interim CIO & Information Services Administrator, Dept. of Enterprise Technology Services

4. Invest in students, invest in the future. How do you enable students to retain access to their work and emails as they transition from elementary to middle and high school? Wyoming developed “Wyo for Life ,” which established a state email domain across all our school districts. Students get an email address with unlimited data that they can keep forever. This makes the transition for students seamless, and their digital portfolio is theirs for life.

5. Switching to Google Cloud saved millions on technology costs. The cost savings from moving to Google have taken many forms over the years. Google Cloud’s migration tools made it easy to move various systems to a single centralized platform, consolidating IT resources—and saving money—across the state. In the past 10 years, the cost of Google Workspace within the Department of Transportation has increased by only 7%, a third of the inflation rate over the same period. Our state also switched from a $1.5 million legacy video conferencing system to Google Chromeboxes in 2015—at a fraction of the cost. When combined with the savings over each year, the switch has saved taxpayers a compelling amount of money. This allows our state to keep innovating and adapting without putting pressure on taxpayers.

6. Security is both simpler and stronger. In the last decade, Wyoming has become the state with one of the best security records in the country. We have consistently ranked in the top five most secure states, year after year, with the help of Google Cloud. Other states have found it difficult to keep constituent data secure, and major breaches have left communities across the country floundering. By partnering with Google, we have ensured constituent data is constantly secure.

7. Flexibility is crucial for governments that want to grow. Focusing on flexibility, the State of Wyoming has been able to look at the needs of our employees and community and change the way we apply technology to our constituent services with Google Workspace. As those needs have changed, we have been able to shift our focus and better serve constituents without having to spend time rebuilding internal systems.

8. Working together has led to stronger, more cost-effective solutions over time. Our state has access to Google Cloud experts, and that relationship has allowed real flexibility. For example, Google Meet and its predecessor Google Hangouts, weren’t available at the beginning of our partnership. When it became clear that those tools could serve the Department of Corrections, we worked with Google Cloud to ensure the tool was added to our Google Workspace portfolio.

9. Workspace apps are always improving. Google Cloud is constantly evolving, upgrading, and improving their products to serve their users better. The hundreds of product updates they’ve put out over the years have benefited us as a long-term customer, and Google Workspace for Government ensures the complex problem of running an efficient public office has real solutions.

10. Community is key, even outside of Wyoming. The State of Wyoming is part of a larger community of public sector workers using Google called Public Sector Connect. All public sector employees can connect with others, join discussions, and get inspired by how Google tools are changing government and education. All community members hold positions in government or education, and new ideas are being shared every day. This community is at the forefront of public sector innovation. We meet with Google engineers and suggest solutions, feature set requests, and learn from others about problem-solving, innovation and implementation. This is the space that has been lacking in the public sector for years and if you are in the public sector, please join!

Using Google has allowed the State of Wyoming government to focus on our future roadmap. Over the last 10 years, instead of retrofitting our ideas into legacy technology or developing applications as we go, Google Workspace and Google Cloud contained all of the tools to achieve our milestones seamlessly. Google Workspace contains all of the applications our end users need for working remotely, in-person, or hybrid. The harmony between Google Workspace and Google Cloud opens new opportunities for our government, to include data analytics, big queries, and the use of artificial intelligence. Our enterprise processes have modernized thanks to the innovative solutions and support by Google. 

Now 10 years later, we are proud of the partnership we have built with Google Cloud and are looking forward to the next 10 years using Google to support our community.

Launched in 2013, Canva is a free online design platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage and audio clips, anyone can take an idea and create something beautiful. The Canva team is located across the globe with offices in the United States, China, the Philippines and Australia.

A long-term user

“To empower our team to undertake deep work, we have a recurring weekly Calendar invitation that keeps an entire day free of meetings across the business.” – Jeff Lai, Internal Infrastructure Specialist, Canva

A business that enables collaboration, innovation, and creativity is a natural fit for Google Workspace, an integrated suite of secure, cloud-native collaboration and productivity applications. Canva is a long-term user of the application suite and Jeff Lai, Internal Infrastructure Specialist, says “being a global business from day one, the company wanted to ensure any technology we used would be able to grow and scale with us.

“Google Workspace certainly met the brief. For example, creating new Google Workspace instances is very easy, you simply connect them to your domain and away you go.”

Canva has 1,850 Google Workspace licenses to cover its approximately 1,200-strong workforce, plus service accounts and shared accounts. The application suite covers the organization’s communication, connectivity and productivity needs, with enough storage to enable the business not to have to pay for supplementary storage services or deploy storage in-house. Canva’s team of designers, developers, marketers, investors and advisers uses Google Workspace for tasks such as scheduling meetings, emailing and chatting to internal and external parties, storing files and tracking activity on spreadsheets.

“Google Workspace is like air and water to us,” says Jeff. “it is part of the natural environment of our workplace.”

Reviewing licensing

With Google Workspace enabling Canva’s global workforce model, the business is exploring ways of further leveraging the features available through the application suite; Jeff reveals Canva is exploring the use of enterprise-class licenses that provide additional reporting and auditing capabilities.

Near-100% availability

“We expect Google Workspace to continue to play a key role in our operations and in supporting an increasingly international workforce.” – Jeff Lai, Internal Infrastructure Specialist, Canva

Supporting a distributed model with an increasing number of employees based outside Australia also requires Canva to use collaboration and productivity tools available 24 hours a day, seven days a week.

Google Workspace applications help the business drive continuous improvement from the bottom up, as well as the top down. Canva uses Forms to capture — in what Jeff describes as ‘no-judgement’ fashion — new ideas, callouts of broken processes, or areas of improvement. These comments and suggestions go directly to founders and senior management for action.

Furthermore, Google Workspace enables Canva to run a continuously productive working environment. “To empower our team to undertake deep work, we have a recurring weekly Calendar invitation that keeps an entire day free of meetings across the business,” says Jeff.

Growth example of ‘new normal’

Canva’s team believes the organization’s accelerated growth is indicative of the ‘new normal’, as more teams realize the need for a more scalable, more collaborative, more affordable and more user-friendly design platform.

Organizations of all sizes are doubling down on building a reliable remote workplace, and are turning to modern productivity and collaboration platforms like Canva to ensure they remain flexible and scalable.

Google Workspace and other Google Cloud products and services also enable Canva to increase the value of its own platform. The business uses Translation API to translate non-English searches into English, allowing it to display appropriate images and other elements.

Furthermore, the Canva editing tool enables users to pull files from Drive to be refined, while the platform also integrates with Google Maps and YouTube to give end users the ability to easily create items such as online brochures with these products integrated into them. Finally, Canva for Education — a tailored product to support student learning — integrates with Google Classroom, helping educators efficiently manage progress and connect with students at school, from home or on the go.

With Google Workspace, Canva is ideally positioned to continue growing its user base and build on the success of a platform that has thousands of templates and fonts, and millions of stock photos, icons and illustrations. Jeff says the business remains focused on the same goal as its founders had right at the start — making design accessible to everyone. “We expect Google Workspace to continue to play a key role in our operations and in supporting an increasingly international workforce,” he says.

We are excited to announce that Google has been named a Leader in The Forrester Wave™: Streaming Analytics, Q2 2021 report. Thank you to our strong community of customers and partners for working with us to deliver a customer focused product. We believe Forrester’s recognition is an acknowledgement of our leadership across an integrated set of capabilities that rely on data to drive transformation. We were also honored to be named a leader in The Forrester Wave™: Cloud Data Warehouse, Q1 2021. 

Forrester gave Dataflow a score of 5 out of 5 across 12 different criteria and according to the report: “Google Cloud Dataflow has strengths in data sequencing, advanced analytics, performance, and high-availability. Google Dataflow’s sweet spot is for enterprises that have a preponderance of real-time data generated on Google Cloud Platform or wish to simplify all data processing by using a single platform that unifies both streaming and batch jobs.” 

Harnessing the power of real-time data

The speed with which businesses are able to respond to change is the difference between those that successfully navigate the future and those that get left behind. In order to accelerate their digital transformation, reimagine their business and leverage the power of real-time data,  today’s data leaders require a streaming analytics platform that provides both depth and breadth.  

Cloud Pub/Sub and Cloud Dataflow, based on more than a decade of experience in internet scale systems for Google’s own needs, provide customers with a reliable, scalable, performant platform. In addition, we’ve designed these products for ease of use to make streaming analytics accessible to more users, which is why customers such as Sky and others from across all industries use Dataflow to run streaming analytics workloads.

5 out of 5 across key streaming analytics criteria

While Forrester gave Dataflow a score of 5 out of 5 in 12 criteria, the product achieved the highest possible scores in areas that are top of mind for our customers.

We continue to be focused on solving problems that matter to you. For example, just in the last month we announced Dataflow Prime and  Auto Sharding for BigQuery – two new auto tuning capabilities that bring efficiency and simplicity to your streaming pipelines. 

Dataflow achieves highest score possible in strategy 

With Google, organizations gain an industry leading product and a partner that has the vision and strategy to help you tackle new business challenges and provide delightful experiences to your customers.

In summary, we are honored to be a Leader in The Forrester Wave™, Streaming Analytics, and look forward to continuing to innovate and partner with you on your digital transformation journey. 

Download the full report: The Forrester Wave™: Streaming Analytics, Q2 2021 and check out these smart analytics reference patterns. To learn more about Dataflow, visit our website and get to know the product by taking an interactive tutorial. You can also watch recordings from the Data Cloud Summit event (May 2021), where we provided an in-depth view of new product innovations in Dataflow and other data analytics products.

At Jeni’s Splendid Ice Creams, Jeni and her staff are all passionate about ice cream and sharing that passion with the world by creating ice creams that you can fall madly in love with. To do this every day, requires incredible teamwork and collaboration, and Google Workspace is helping support the cause from tracking inventory to managing quality control.

Jeni’s Splendid Ice Creams began small but had big dreams. Jeni Britton Bauer opened her first ice cream shop in Grandview Heights, Ohio in 2002, and turned to Google Workspace to help her manage everything from ingredients to employee scheduling. Today, Jeni has grown the business to 10 stores throughout Ohio and Tennessee and has a booming online shipping business, and she depends on Google Workspace to help her manage it all.

Google Docs helps Jeni’s Splendid Ice Creams employees share information from the kitchen with the planning teams on the ground at each location. And it gives her access to real-time information to ensure they have the ice cream, packaging, and manpower to handle spikes in online orders. Stores are also able to give feedback about each home-made batch of ice cream through a Google Docs form. So if there aren’t enough pecans in the Whiskey Pecan Ice Cream, Jeni’s team can add more in the next batch. Jeni even wrote her best-selling cookbook using Google Docs.

*Google Workspace was formerly known as G Suite