How BigQuery’s Unique Features Support Your Data at Petabyte-scale

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Organizations rely on data warehouses to aggregate data from disparate sources, process it, and make it available for data analysis in support of strategic decision-making. BigQuery is the Google Cloud enterprise data warehouse designed to help organizations to run large scale analytics with ease and quickly unlock actionable insights. You can ingest data into BigQuery either through batch uploading or by streaming data directly to unlock real-time insights. As a fully-managed data warehouse, BigQuery takes care of the infrastructure so you can focus on analyzing your data up to petabyte-scale. BigQuery supports SQL (Structured Query Language), which you’re likely already familiar with if you’ve worked with ANSI-compliant relational databases.

BigQuery unique features
BI Engine – BigQuery BI Engine is a fast, in-memory analysis service that provides subsecond query response times with high concurrency. BI Engine integrates with Google Data Studio and Looker for visualizing query results and enables integration with other popular business intelligence (BI) tools.
BigQuery ML: BigQuery ML is unlocking machine learning for millions of data analysts. It enables data analysts and data scientists to build and operationalize machine learning models directly within BigQuery, using simple SQL.

BigQuery Omni – BigQuery Omni is a flexible, multi-cloud analytics solution powered by Anthos that lets you cost-effectively access and securely analyze data across Google Cloud, Amazon Web Services (AWS), and Azure, without leaving the BigQuery user interface (UI). Using standard SQL and familiar BigQuery APIs, you can break down data silos and gain critical business insights from a single pane of glass.
Data QnA: Data QnA enables self-service analytics for business users on BigQuery data as well as federated data from Cloud Storage, Bigtable, Cloud SQL, or Google Drive. It uses Dialogflow and enables users to formulate free-form text analytical questions, with auto-suggested entities while users type a question.
Connected Sheets -The native integration between Sheets and BigQuery makes it possible for all business stakeholders, who are already quite familiar with spreadsheet tools, to get their own up-to-date insights at any time.
Geospatial data – BigQuery offers accurate and scalable geospatial analysis with geography data types. It supports core GIS functions – measurements, transforms, constructors, and more – using standard SQL.
How does it work?

Here’s how it works: You ingest your own data into BigQuery or use data from the public datasets. Storage and compute are decoupled and can scale independently on demand. This offers immense flexibility and cost control for your business as you don’t need to keep expensive compute resources up and running all the time. As a result, BigQuery is much more cost-effective than traditional node-based cloud data warehouse solutions or on-premises systems. BigQuery also provides automatic backup and restore of your data.
You can ingest data into BigQuery in batches or stream real-time data from web, IoT, or mobile devices via Pub/Sub. You can also use Data Transfer Service to ingest data from other clouds, on-premises systems or third-party services. BigQuery also supports ODBC and JDBC drivers to connect with existing tools and infrastructure.
Interacting with BigQuery to load data, run queries, or create ML models can be done in three different ways. You can use the UI in the Cloud Console, the BigQuery command-line tool, or the API via client libraries available in several languages.
When it comes time to visualize your data, BigQuery integrates with Looker as well as several other business intelligence tools across the Google partner ecosystem.
What about security?
BigQuery offers built-in data protection at scale. It provides security and governance tools to efficiently govern data and democratize insights within your organization.
- Within BigQuery, users can assign dataset-level and project-level permissions to help govern data access. Secure data sharing ensures you can collaborate and operate your business with trust.
- Data is automatically encrypted both while in transit and at rest, ensuring that your data is protected from intrusions, theft, and attacks.
- Cloud DLP helps you discover and classify sensitive data assets.
- Cloud IAM provides access control and visibility into security policies.
- Data Catalog helps you discover and manage data.
How much does it cost?

The BigQuery sandbox lets you explore BigQuery capabilities at no cost and confirm that BigQuery fits your needs. With BigQuery you get predictable price-performance: you pay for storing and querying data, and for streaming inserts. Loading and exporting data are free of charge. Storage costs are based on the amount of data stored, and have two rates based on how often the data is changing. Query costs can be either:
- On-demand – you are charged per query by the amount of data processed
- Flat-rate – if you prefer to purchase dedicated resources
You can start with the pay-as-you-go, on-demand option and later move to flat-rate if that better suits your usage. Or, start with flat-rate, get a better understanding of your usage and move to the pay-as-you-go models for additional workloads.
To explore BigQuery and its capabilities a bit more, check out the sandbox; and when you’re ready to modernize your data warehouse with BigQuery then check out the documentation to streamline your migration process here. https://www.youtube.com/embed/So-tVyBQt8E?enablejsapi=1&
For more #GCPSketchnote, follow the GitHub repo. For similar cloud content follow me on Twitter @pvergadia and keep an eye out on thecloudgirl.dev.
Transform ‘Dark Data’ from Documents with Document AI, Cloud Functions and Workflows

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At enterprises across industries, documents are at the center of core business processes. Documents store a treasure trove of valuable information whether it’s a company’s invoices, HR documents, tax forms and much more. However, the unstructured nature of documents make them difficult to work with as a data source. We call this “dark data” or unstructured data that businesses collect, process and store but do not utilize for purposes such as analytics, monetization, etc. These documents in pdf or image formats, often trigger complex processes that have historically relied on fragmented technology and manual steps. With compute solutions on Google Cloud and Document AI, you can create seamless integrations and easy to use applications for your users. Document AI is a platform and a family of solutions that help businesses to transform documents into structured data backed by machine learning. In this blog post we’ll walk you through how to use Serverless technology to process documents with Cloud Functions, and with workflows of business processes orchestrating microservices, API calls, and functions, thanks to Workflows.
At Cloud Next 2021, we presented how to build easy AI-powered applications with Google Cloud. We introduced a sample application for handling incoming expense reports, analyzing expense receipts with Procurement Document AI, a DocAI solution for automating procurement data capture from forms including invoices, utility statements and more. Then organizing the logic of a report approval process with Workflows, and used Cloud Functions as glue to invoke the workflow, and do analysis of the parsed document.

We also open sourced the code on this Github repository, if you’re interested in learning more about this application.

In the above diagram, there are two user journeys: the employee submitting an expense report where multiple receipts are processed at once, and the manager validating or rejecting the expense report.
First, the employee goes to the website, powered by Vue.js for the frontend progressive JavaScript framework and Shoelace for the library of web components. The website is hosted via Firebase Hosting. The frontend invokes an HTTP function that triggers the execution of our business workflow, defined using the Workflows YAML syntax.
Workflows is able to handle long-running operations without any additional code required, in our case we are asynchronously processing a set receipt files. Here, the Document AI connector directly calls the batch processing endpoint for service. This API returns a long-running operation: if you poll the API, the operation state will be “RUNNING” until it has reached a “SUCCEEDED” or “FAILED” state. You would have to wait for its completion. However, Workflows’ connectors handle such long-running operations, without you having to poll the API multiple times till the state changes. Here’s how we call the batch processing operation of the Document AI connector:
- invoke_document_ai:call: googleapis.documentai.v1.projects.locations.processors.batchProcessargs:name: ${"projects/" + project + "/locations/eu/processors/" + processorId}location: "eu"body:inputDocuments:gcsPrefix:gcsUriPrefix: ${bucket_input + report_id}documentOutputConfig:gcsOutputConfig:gcsUri: ${bucket_output + report_id}skipHumanReview: trueresult: document_ai_response
Machine learning uses state of the art Vision and Natural Language Processing models to intelligently extract schematized data from documents with Document AI. As a developer, you don’t have to figure out how to fine tune or reframe the receipt pictures, or how to find the relevant field and information in the receipt. It’s Document AI’s job to help you here: it will return a JSON document whose fields are: line_item, currency, supplier_name, total_amount, etc. Document AI is capable of understanding standardized papers and forms, including invoices, lending documents, pay slips, driver licenses, and more.
A cloud function retrieves all the relevant fields of the receipts, and makes its own tallies, before submitting the expense report for approval to the manager. Another useful feature of Workflows is put to good use: Callbacks, that we introduced last year. In the workflow definition we create a callback endpoint, and the workflow execution will wait for the callback to be called to continue its flow, thanks to those two instructions:
- create_callback:call: events.create_callback_endpointargs:http_callback_method: "POST"result: callback_details...- await_callback:try:call: events.await_callbackargs:callback: ${callback_details}timeout: 3600result: callback_requestexcept:as: esteps:- update_status_to_error:...
In this example application, we combined the intelligent capabilities of Document AI to transform complex image documents into usable structured data, with Cloud Functions for data transformation, process triggering, and callback handling logic, and Workflows enabled us to orchestrate the underlying business process and its service call logic.
Going further
If you’re looking to make sense of your documents, turning dark data into structured information, be sure to check out what Document AI offers. You can also get your hands on a codelab to get started quickly, in which you’ll get a chance at processing handwritten forms. If you want to explore Workflows, quickstarts are available to guide you through your first steps, and likewise, another codelab explores the basics of Workflows. As mentioned earlier, for a concrete example, the source code of our smart expense application is available on Github. Don’t hesitate to reach out to us at @glaforge and @asrivas_dev to discuss smart scalable apps with us.

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Unlocking the Power of Data and Creativity with
the Cloud: The WPP Story
Case Study: When Database Choice Powers New Revenue-driving Product Features

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Editor’s note: Streak makes a CRM add-on for Gmail, and recently adopted Cloud Spanner to take advantage of its scalability and SQL capabilities to implement a graph data model. Read on to learn about their decision, what they love about the system, and the ways in which it still needs work.]
Streak is a customer relationship management (CRM) tool built directly into Gmail. It is used for sales, marketing, hiring, and just about anything else you can think of.
We built it because out of the box, email is actually a really crummy team sharing system. By adding a layer of organization on top of email, Streak lets you add email threads directly into its spreadsheet view, making it useful as a workflow tool with capabilities including task creation, email template management, and easy data entry.
Streak has been integrated with G Suite (originally Google Apps For Your Domain) since its inception so when choosing a cloud, it made sense to colocate our server stack with Google Cloud.
Likewise, Streak was on Google App Engine from the start, and we slowly added other GCP services as the offerings improved or as our use cases became more complex.
In addition to App Engine, we use Google Kubernetes Engine to run a bunch of our compute workload, including both application servers and our offline processes like indexers and task queue consumers.
We use Cloud Dataflow for both streaming event processing and logs ETL, and BigQuery for all of our analytics queries. We use Cloud Pub/Sub for interacting with the Gmail watch API, as well as Stackdriver (logging, tracing, monitoring, errors) and OpenCensus to dig into any operational issues as they arise.
Then, on the database front, we recently started using Cloud Spanner, Google Cloud’s scalable relational database service. Before that, we stored most of our business data in Cloud Datastore, Google Cloud’s NoSQL document database.
Partially, that was historical, since Cloud Datastore was GCP’s only managed database when we wrote the Streak backend. And we’ve been very happy with how easy Cloud Datastore is to maintain. Between Google App Engine and Cloud Datastore, we’ve never had to have an explicit infrastructure on-call rotation.
But as more users rely on Streak to collaborate with larger and larger teams, we were feeling the pain of not having a fully relational database. We found ourselves having to manually join data in our application, which increased application latency and increased the time developers spent coding workarounds and debugging that complexity.
We found we needed two things out of our database: a scalable relational store and a graph store that could power next-gen Streak features. At the same time, we wanted a single database that could handle both use cases and wouldn’t increase our operational burden. This meant finding a managed service to give us more query flexibility, so we decided to give Cloud Spanner a try.
Of course, we didn’t want to migrate our existing stack to a new data platform without first testing it out (never a smart strategy). But since most of our existing data model required transactional updates with other entities, pulling out a single entity to test was challenging. We did have a feature in our pipeline that necessitated a graph data store and that was removed from our other data: our email metadata indexing system.
How your client software handles email metadata indexing can make or break the useability of a system. Think about how many times somebody forgets to reply-all or that you receive a forwarded thread with thirty emails in reverse-chronological order. Within our own inboxes, we rely on Gmail’s UI to nicely organize email threads, but that organization breaks down when working with a team or across organizational boundaries.
We decided to fix that in the Streak product by organizing metadata (i.e., headers but not message content) from users’ email by using Cloud Spanner as a graph database. Using a graph database lets us answer questions like “What are all the emails on this thread in the inboxes of everybody on my team?” and “Who on my team has previously talked with the organization that this prospect works at?”
In our model, the nodes of the graph are either an email message, a person (email address) or a company (a domain). Then we have four different types of “edges”— properties by which nodes in a graph connect to one another:
- Message to message (thread): messages that are on the same thread have an edge between them. The reason we do this is because we want to show users a list of threads to answer their questions, not messages, so we need to be able to get the spanning set of messages.
- Message to message (same RFC id): A core value proposition of Streak is being able to see the “unified” version of a thread that shows each person on a team’s version of the email thread. To make sure we are getting each user’s version of a thread when we issue a query, there needs to be an edge between a message in the queryer’s inbox and the same message in their team’s inbox. In case you’re curious, Streak uses the RFC message id to determine that two messages across inboxes are actually the same.
- Email address to message: a message has an edge to an email address if it was either the from, to, cc, or bcc on the message. This edge is crucial for queries that start with: “Show me all threads between this person and our team.”
Domain to message: a message has an edge to a domain if the domain is present in any of the from, to, cc, or bcc addresses on the message. This edge is similarly used for queries that start with “Show me all threads between this company and our team.”

Using Cloud Spanner’s distributed SQL capabilities and scalability to build a graph database also let us answer the important follow-up question: “Which threads have I been granted permission to view?” And while a lot of these questions could be answered per-user by a traditional relational database, scale limitations have to be taken into consideration, especially as we plan for 10x or more data volume growth as both our user base grows and as their inboxes accumulate more emails. A graph database model is simply a better fit for Streak’s collaboration model with many-to-many mappings between users and teams, and will allow us to query the data in any number of configurations, without worrying about scale limitations or having to manually shard a relational database. Cloud Spanner gives us queryability and scalability.
Taking the Cloud Spanner plunge
With so many advantages to it, we went ahead and began building out our metadata system with Cloud Spanner as a back-end.
Adopting Cloud Spanner has been great. Here are some of the high points:
- The fast distributed queries and transactions are absolutely real. We have global indexes across our entire dataset and we haven’t had to spend very much time at all thinking about co-locating data. In particular, we only use interleaved tables for values that would be repeated fields in Cloud Datastore, and that hasn’t been a problem for us yet.
- We haven’t had any reliability problems whatsoever, despite averaging 20K writes/sec in steady state.
- Once we optimized our queries on realistic data, Cloud Spanner scaled up in a surprisingly predictable way. You need to run queries after you’ve populated data, do the explain to figure out how the query planner is executing the query, and add indexes/modify queries to make sure they’re performant.
- Compared to the hoops some traditional relational databases make you jump through, Cloud Spanner’s online schema changes and index builds are magical. There is no downtime for these operations.
Overall, the experience has been encouraging, and we’re planning to move 20 TB of existing data in Cloud Datastore to Cloud Spanner as well. We built out an ORM library for Java on top of Cloud Spanner called Ratchet and are testing a framework for dual-writing entities to both Cloud Datastore and Cloud Spanner to support the rest of the migration. We now store about 40 TB of email metadata in Cloud Spanner, which makes us a large user of Cloud Spanner.
In short, if you’re starting to outgrow your NoSQL database, and want to move to a managed SQL database, give Cloud Spanner a try. You definitely want to model out your costs and try out a proof of concept, both to see how it works on your workload and to get familiar with the quirks of the system. But you don’t need to spend much time worrying about the reliability of the product: it’s there.
What is Cloud SQL for SQL Server? And What Do IT Departments Say About It?

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At Google Cloud, we develop our database services to meet the needs of enterprise teams wherever they are in their cloud journey. That is why we announce launched Cloud SQL for SQL Server and make it available to all of our customers.
This addition to our database lineup means you can migrate your enterprise SQL Server workloads to Google Cloud easily, and take advantage of fully managed services.
Cloud SQL for SQL Server is a key component when onboarding your existing applications and infrastructure to get the benefits of a fully managed and compatible database that will reduce your operational costs and overhead.
Highlights of Cloud SQL for SQL Server
Cloud SQL for SQL Server brings some key benefits that can help you run workloads easily.
- Compatibility: Cloud SQL for SQL Server offers multiple editions of the current version of SQL Server and works with popular clients such as SQL Server Management Studio.
- Flexible backups: Schedule automatic daily backups or run them on-demand.
- Scalability: Enable the automatic storage increase configuration and Cloud SQL will add storage capacity whenever you approach your limit. Easily scale up your customized machines’ memory and processor cores as necessary.
- Built-in high availability: Cloud SQL for SQL Server has built-in high availability enabled for all editions that synchronously replicates data to each zone’s regional persistent disk.
Cloud SQL for SQL Server is currently available regions and will integrate with our existing Cloud SQL functionality, such as connectivity via the Cloud SQL Proxy. Here’s a look at creating a new instance.

Early adopters of Cloud SQL for SQL Server have been using the service talk about the value for onboarding more workloads.
“Cloud SQL for SQL Server was very easy and fast to get up and going.” says Andrew P. Toi, database engineer lead at advertising management software company WideOrbit Inc. “With built-in high availability that can be used across editions, I can reduce the cost and overhead of managing databases dramatically, especially for smaller workloads”
And desktop virtualization infrastructure company Itopia had this to say. “Cloud SQL Server dramatically reduces the complexity and cost involved in deploying cloud desktop infrastructure for our customers,” says Ubaldo Don, CTO of Itopia. “It turns a bulky pillar of infrastructure into a one-click service, reducing IT service management overhead.”
Combining IoT and Analytics to Warn Manufacturers of Line Break Downs and Increase Profitability

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Oden Technologies is using the Internet of Things (IoT) to improve the factories of today. The giant network of “things” (including people) connected to each other via the Internet has the potential to reduce waste, increase efficiency, and improve safety across all walks of life. Oden is leading IoT innovation in manufacturing by combining wireless connectivity, big data, and cloud computing.
The use of data to improve manufacturing is practically as old as manufacturing itself. But the computerization of manufacturing has resulted in broad and rapid changes to the way data is collected and processed, as well as the sheer volume of data available.
Oden’s goal is to help manufacturers tap into this data to quickly identify process trends and even warning signs of machine breakdown. Such visibility can reveal opportunities to improve manufacturing and maintenance processes that reduce waste and increase profit margins.
Oden designs and develops data collection devices that can plug into almost any kind of machine and can wirelessly transmit data with minimal complexity and setup time.
Once devices are installed, the Oden technology platform processes data to give manufacturers cutting-edge analytics that are easy to comprehend. Analysis produced by the platform provides factory engineers with data points such as detailed root-cause analysis down to the second, factory-wide performance in real-time, and trend analysis.
Improving cloud delivery
Oden’s previous cloud platform performed satisfactorily, but the company evaluated alternatives in search of potential reductions in cost and complexity and increases in performance.
When evaluating Google Cloud Platform, Oden discovered it would require fewer virtual machine (VM) instances for equivalent performance, which would cut costs. Furthermore, Oden could gain more sophisticated data analytics and machine learning capabilities compared with its existing cloud provider.
Today, Oden runs its entire platform on Google Cloud Platform including Google Compute Engine, Google Cloud Pub/Sub, Google Cloud Bigtable, Google Stackdriver, and Google Kubernetes Engine.
“In order to serve our customers, we need a cloud platform that can scale reliably while keeping costs low, perform under heavy loads, and consistently deliver sophisticated features such as machine learning,” says Willem Sundblad, CEO and Founder at Oden Technologies. “Google Cloud Platform is way ahead in all of these areas compared to our previous cloud provider.”
Capturing tens of millions of metrics a day
Using Google Cloud Platform, Oden can help an average factory capture and store approximately 10 million metrics on a single manufacturing line every day.
Metrics can include extremely granular detail, such as the amount of electricity going to machines, the amount of raw material consumed, and the volume of material produced. Sensors can also capture and transmit environmental information such as temperature, humidity, and dew point so that manufacturers can identify weather-related and seasonal impacts on production.
The updated Oden Cloud Platform uses Kubernetes Engine—powered by the open source Kubernetes system—to run application program interfaces (APIs) that capture data from Oden’s wireless devices on the factory floor.
Google Cloud Pub/Sub then sends the data in real time to Google Cloud Bigtable, where data is processed using Oden’s proprietary analytics tools. Google Stackdriver supports Google Cloud Platform monitoring, logging, and diagnostics, which help Oden deliver its cloud platform with confidence.
Oden Technologies builds dashboards powered by Kubernetes Engine, which pull analyzed data from Google Cloud Bigtable. The dashboards provide customers with real-time visibility into their manufacturing lines. Oden Factory Cloud dashboards allow customers to delve deeper into their data to fine-tune production processes or discover the root causes of production issues.
With the previous cloud provider, Oden required 80 VM instances to run the dashboards. With Google Cloud Platform that number has been cut to 45, which dramatically reduces costs and complexity.
“We migrated from our previous cloud provider to Google Cloud Platform in just one month,” says Willem. “Further, our storage and data analytics costs have decreased by 30%. Cost savings like these allow us to protect customers from rising expenses, keeping us focused on bringing the best products possible to market.”
Faster data access; more efficient factories
With Google Cloud Platform, Oden can now deliver a complete factory analytics picture to manufacturers. In environments where thousands of variables affect the bottom line, businesses can now automatically and perpetually record machine and performance measurement. Oden Factory Cloud gives customers access to comprehensive data insights and can eliminate reliance on onsite infrastructure investments to run their own analytics.
Because manufacturers have access to live data and can analyze production data quickly, they can troubleshoot and resolve problems in minutes rather than months. Such information helps improve product quality, minimize unplanned downtime, cut costs, and improve profitability.
“With the help of Google Cloud Platform, we are helping our customers to be data-driven, which wasn’t possible before,” adds Willem. “They now understand that data is their most important asset. That allows them to be more innovative and continually improve their production processes.”
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