Ocado is the world’s largest online-only grocery store. But Ocado isn’t your typical corner grocery store. For one thing, there’s no corner as we’re an online-only grocery retailer reaching British households, and now with a fast-growing non-food business alongside. Our customers shop online using our award-winning webshop or mobile apps and then their orders are picked and packed in one of our huge automated warehouses, the largest of their kind in the world; hours later, our vans deliver to their kitchens in one-hour delivery slots.

Google Workspace allows us to do things our way, wherever and whenever we want. Our staff use Gmail, Google Calendar and Google Drive to stay on top of their day to day work, and Google+ is helping our teams stay in touch, share information and build local communities. Ultimately, all of these tools help to make sure our customers get the groceries they order, on time and in the best possible condition.

But we didn’t stop there. We looked at other ways we could use Google’s technology to help us run our business and started using Google App Engine for building internal applications. For example, we used App Engine to create a new version of our “Where’s My Order” application, which our customers will soon be using to find out where their orders are within our production cycle. Once their order is on the road, the integration with Google Maps allows them to see exactly where their delivery van is. So we’re taking what used to be a chore, grocery shopping, and making it a simple experience that you can do from the convenience of your own home, or wherever you may be.

Our most recent project was on Google Compute Engine. Within our warehouses there are certain tasks that are repetitive and arduous for humans to do, like picking heavy six packs of bottled water into customer orders. So our robotics team is developing solutions that use robots to automate these sorts of tasks and thus release staff for other more important work. But these robots need sophisticated 3D vision systems to enable them to see what they are doing. These are very computationally intensive applications and by providing the instantly flexible and scalable computing power to crunch all those numbers, Compute Engine provided the perfect solution. And, we are already using the cloud to store and process some of the huge volumes of data that our business spits out every minute.

But with an eye to future growth and international expansion, we have plans to use Compute Engine and Cloud Storage to move other parts of our production systems to the cloud. So walk into an Ocado warehouse in the future and you might run into a robot if you’re not careful. Like I said, we’re not your typical corner grocery store.

*Google Workspace was formerly known as G Suite

The benefits of APIs are becoming more clear in an ever-evolving tech landscape, yet ITDMs still struggle to convince executives and investors to buy into an API-first strategy. Here’s a look at the importance of APIs in a changing world, and how ITDMs can make the business case in order to secure the best API strategy for their organization.

According to Google Cloud’s new “State of the API Economy 2021” report, a majority of IT decision-makers view application programming interfaces, or APIs, as essential ingredients in improved customers experiences, expanded partner engagement, accelerated innovation, and other demands of today’s business environment. This is encouraging: APIs are how software talks to other software, and since much of digital transformation involves combining disparate data and functionality into rich user experiences and process automations, APIs are an essential ingredient in modern business strategies. 

What’s less encouraging: the research surveys primarily IT professionals, not business leaders. It’s clear that IT people see the benefits of APIs in the ever-changing tech landscape, but we still hear regular concerns from these same people that they have trouble convincing executives and investors to buy into an API-first strategy. In this article, we’ll look into why they are having these difficulties and some proven ways to successfully position an API strategy not just as a technological solution, but also as a business requirement.

The importance of APIs in a changing world

The rise of APIs has been heavily influenced by the introduction of disruptive new business models and evolving customer preferences that traditional technologies are not positioned to quickly and efficiently address. 

For example, traditionally, if your business sold tickets to events, it would build physical ticket booths and maybe a website or first-party mobile app. Today, tickets in many cases aren’t so much a physical thing presented to an usher as a digital code that an usher scans. Likewise, tickets are less-often purchased in person as opposed to online, and reliance on a first-party website can be unnecessarily restrictive. It places the burden on the business to attract customers, whereas surfacing organically in social media, search engine results, and other digital experiences lets the business meet customers where they’re already assembled. 

Moreover, as COVID-19 continues to disrupt events throughout the world, many ticket sellers—and most organizations, for that matter—have pivoted to digital-first business interactions as a matter of necessity. All of these changes in the business model, and all of the interacting systems and functionality that underpin them, rely on communication among APIs. 

Similarly, today’s banks cannot grow by simply building more branches or hiring more tellers. Instead, they need to make financial information and functionality available when and where customers require it, whether that means via an ATM, a first-party app, or within some other digital experience. Many banks also need to do more than just present this functionality, as customers are increasingly interested in the analytics and insights their spending patterns can yield. Again, all of these interactions—from customers making a purchase within an app to banks applying machine learning in order to offer customers financial insights—are enabled by APIs.     

Related: The “State of API Economy 2021” report describes how digital transformation initiatives evolved throughout 2020, as well as where they’re headed in the years to come. Download for free.

When guidance meets resistance

These examples do not illustrate technology that updates the status quo, but rather technology that unlocks business opportunities that transcend the status quo—and that help businesses to thrive even as the status quo fades into irrelevance and obsolescence. APIs are thus not just an IT topic but also important business enablers that should be understood by everyone involved with the enterprise’s investments, from internal stakeholders approving business strategies to external shareholders trying to assess an organization’s trajectory. 

The challenge for investor relations is to convey these financial and operational benefits in a way that clearly communicates the need for a new business model rather than refinements to the existing models. It’s essential that IT professionals understand APIs, but it’s also essential for business leaders to understand them too.

This is even trickier given that arguments for API investments are often based on future potential, while arguments for more conservative alternatives are based on past success. 

At a high level, the API value proposition is clear: In the past, valuable functionality and data have been encased in systems and applications, making them difficult to scale or leverage for new, evolving use cases. In contrast, APIs make functionality and data infinitely reusable, infinitely scalable, and modular such that APIs can easily be combined for new uses. All of this accrues to richer user experiences and more flexibility than ever for companies to monetize their digital assets, share them with partners, or combine them with assets from third parties. 

It’s essential that IT professionals understand APIs, but it’s also essential for business leaders to understand them too.

But investors typically want as much information as possible because their decisions can affect not just productivity and output, but company stock prices and potential future growth. High-level arguments may not be persuasive. The deeper assurances investors crave would normally come from guidance.

Guidance in this context refers to insights based on growth forecasts and customer adoption, but this can be difficult early in market entry. Robust forecasting processes need to be developed to demonstrate the efficacy and value of the API economy, which can be hard to predict: whereas APIs are well understood in some sectors, and especially among digital natives, they are in the early stages of the growth rate in other verticals, making it challenging to forecast developer adoption of a given API. And since there is a shortage of information, trying to use traditional guidance comes with a risk of being wrong and thus of little value to investors.

Related: Set your 2021 API resolutions with these top 2020 posts.

How to deliver a more useful value proposition

While guidance may be premature during the early stages of market entry, investor relations teams still need to convey the full value of an enterprise to investors. To do this, they need a value proposition that emphasizes the intrinsic value of the investment while reinforcing the benefits that can best drive business and stock growth. Considering how large an investment of time, effort, and money transitioning to an API economy can be, it is vital to convey that the benefits are substantial.

A solid value proposition should demonstrate maximum returns, and while this shouldn’t include far-fetched or unobtainable claims, it can include reasonable aspirational visions alongside statistical insights. To craft these aspirational narratives, investor relations teams should look to their organization’s existing business needs and challenges, and then demonstrate how APIs can benefit the organization in these areas. Here are some options that speak to a number of common business requirements:

• Sales channel: API investments are reusable, improve speed to market, enable automated processes and partner onboarding, and can uncover unanticipated opportunities.
• Cost: Businesses can reduce operational costs by using and reusing APIs for innovation and business development, and by using the services native to your partner’s digital surface, you can further reduce innovation costs and risks.
• Earnings: API-enabled digital ecosystems unlock a variety of partner services that leverage the business’s shared data to drive new customer acquisition, new market positions, new transaction volumes, and direct API monetization.
• Risk mitigation: By investing in a credible API, businesses can mitigate downside risks that traditional enterprises can face from market disruptors, industry-wide shifts to digital tools, and inabilities to ingest and analyze growing data sources.
• Intellectual property: Unlike project-driven innovation and customized, point-to-point integration that traps enterprise knowledge in small teams and divisional silos, APIs are reusable and modular, breaking down silos and encouraging intra-organizational collaboration.
• Speed to market: The efficient, repeatable API interface informs improvements to the fulfillment process with consistent access to data from across the organization, which drives solutions that more quickly and efficiently meet customer needs.
• Ethics: APIs offer the flexibility and economical advantages that give organizations the capacity to focus on their brand’s ethical “reason for being” beyond profitability by serving economically marginal and underserved market segments.
• Customer credibility: Organizations can deliver the extended, connected digital experiences that customers expect with the tools and flexibility included with API products.
• Employee retention: Businesses can avoid losing key employees by updating their legacy technologies with APIs, giving employees the opportunity to enhance their skills with modern technologies.
• Corporate strategy: Enterprises that use APIs’ reusable, modular structure and tools are more capable of adapting to rapid structural shifts in customer demand patterns and sectoral changes in the economy.

Whichever of these business challenges a team speaks to, it is imperative that they demonstrate the benefits of APIs, and that once they’ve determined the angle they intend to use, they keep their message consistent. While we’ve seen a number of viable ways to position APIs as a winning strategy, switching among them could make the presentation—and APIs in general—seem insubstantial and unreliable. 

This is why it’s key to decide on the most relevant business concerns, and once you’ve tailored your presentation, to make sure that you have message alignment, including buy-in and support from C-level executives. With a strong pitch built around solving existing business concerns and solidarity from relevant stakeholders, you can go into your investor meeting with the confidence to secure the best API strategy for your organization.

Strengthen your pitch with additional insights. Here are five key trends in 2021 for API-first digital transformation.

About the Author: Paul Rohan is a researcher on Open Banking and a Google Cloud solutions consultant. Paul works with banking C-Suites that are examining the impact of the Platform Economy and Digital Ecosystems on financial services industry growth, market structures and governance. Paul is the author of “PSD2 in Plain English” and “Open Banking Strategy Formation”.

More than a decade ago we introduced secure, easy-to-use business collaboration and productivity apps (now known as G Suite), and we envisioned a new way of working in the cloud. And although we always knew the value of cloud-based collaboration, it is more important than ever at a time like this. 

Over the past several weeks, we’ve seen Google Meet—G Suite’s video conferencing solution—help millions of people stay connected, whether it’s colleagues working at home, companies livestreaming to global employees, doctors caring for patients, banks providing loans, retailers and restaurants helping the elderly place orders for home delivery or curbside pickup, social services conducting welfare checks, governments serving citizens, or schools staying in session. 

In the first week of April Earlier this week, we surpassed a new milestone, with more than 2 million new users connecting on Google Meet every day, and they’re spending over 2 billion minutes together—that’s more than 3,800 years of secure meetings in a single day. We’re humbled by the huge responsibility that comes with this growth, and we’re determined to continue doing our part to help.

Here’s a little more on what that means.

Meet, and all of G Suite, runs on Google’s secure, resilient global infrastructure, which helps us reliably manage our capacity to keep our services up and running. With Meet, organizations around the world can take advantage of the same secure-by-design infrastructure, built-in protection, and global network that Google uses to secure your information and safeguard your privacy. You can learn more in our Google Meet security blog post.

Last month, we made advanced Google Meet video-conferencing capabilities available at no cost to all G Suite and G Suite for Education customers. We’ve now extended that availability to September 30, 2020 to ensure businesses, organizations, institutions, and educators continue to be supported during this time.

Earlier this year, G Suite also hit another important milestone, surpassing six million paying businesses and organizations. We’re acutely aware of our responsibility to these teams as they support their own constituents, patients, students, and customers during this pandemic. Here are a few stories they’ve shared.

Cambridge Health Alliance, a health system with 140,000 patients in Cambridge, Somerville, and Boston’s Metro North region, has relied on G Suite to support its staff and caregivers. “We didn’t realize how integral G Suite had become to our daily work until dealing with a pandemic where consistent communication with our CHA staff was of utmost importance,” said James LaPlante, Sr. Director, Technology and Biomedical Services. “With one click, staff have been able to connect from their Gmail, Calendar, or from Meet-enabled conference rooms across three hospitals, 15 health centers, or from home.” 

In the UK, Hackney Council is using G Suite, Meet and Chromebooks to keep its team of 4,000 staff connected and to make sure that essential services can still be delivered for its citizens.

In Peru, the Judiciary branch is using Meet to continue operating during the nation-wide quarantine. Through video conferences they are carrying out both internal meetings and also hearings. By doing this, attorneys, lawyers and judiciary clerks don’t have to physically attend court, keeping the virus from spreading, while maintaining the administration of justice in the country.

Korean Air has transformed its internal business system with G Suite since July 2019, creating a positive company culture. Employees communicate effectively with G Suite in a variety of ways, including chat, voice, and video, which reduces decision-making time. Korean Air recently opened a ‘Google G Suite Meeting Room’ within the company to further enhance its cloud-native communication capabilities and accelerate mobile-based collaboration.

German manufacturing company KAESER Compressors adopted G Suite in 2018, which allowed them to transition 4,000 employees to working from home smoothly, with minimal disruption. They are using G Suite to connect with customers and job applicants.

When their news anchor voluntarily self-quarantined after suspecting he had been in contact with a person with COVID-19 during a convention, Milenio Televisión, a Mexican television cable news channel, had to figure out how to keep their show on the air. They chose Meet for its security, and high quality image and sound. Milenio Televisión is now broadcasting multiple shows through Meet and has been using the tool to have video conferences with correspondents in other countries. 

To help its staff cope with the impact of COVID-19, Italian bank Credem (Credito Emiliano S.p.A.) relied on G Suite, in particular Drive, Docs, and Meet, to seamlessly adapt to a collaborative work-from-home environment. It’s also helping them maintain business continuity, relying on Meet to continue to meet one-on-one with customers. 

In the Philippines, the Department of ICT (DICT) is responsible for the planning and development of information and communications technology. As a result of COVID-19, the department has been continuously seeking ways to improve its programs and services to help quarantined workers and citizens, including use of GovMail, which is built on G Suite, Google Chat, and Google Meet. “The migration to cloud-based GovMail which started last year has proven to be particularly useful for remote government operations in this time. Coordination between government agencies is more organized, resulting in faster responses benefitting their constituents,” said  Emmanuel Rey Caintic, DICT Assistant Secretary for Digital Philippines.

Kärcher, a German company known for its wide range of cleaning products, had initially planned to roll out G Suite to its workforce by 2021. In response to the pandemic, Kärcher rapidly accelerated their rollout, deploying G Suite to its entire 14,000 workforce in only five days. As of the end of March, Kärcher’s number of weekly active Meet and Chat users has grown by 20X.

Salesforce’s CRM solution brings companies and customers together, and they turned to G Suite to bring their own teams together. “With Salesforce employees working from home given COVID-19, innovative solutions like Meet are even more critical for effective virtual collaboration,” said Andy White, VP, Platform Engineering Salesforce. “Even with 2x our daily video calls—50,000 every workday—Google Cloud’s scale and support keep our teams reliably and seamlessly connected.”

The team at Shopify, a leading global commerce company, is relying on Meet to help them keep their workforce connected. “Even with the demand surges seen around the world, recently we had a 20 person meeting livestream to 4,000 people and there were no issues,” said Garth Pyper, Director of Technical Infrastructure. “Google Meet is our primary means of video conferencing across 5,000 people at Shopify, and we are grateful for the security, reliability, and flexibility it provides.”

With the global move to a fully remote workforce during COVID-19, software company Xero has embraced G Suite to help them make a smooth transition. “Google Meet is vital in keeping our teams socially connected, and Docs, Gmail and the full G Suite family of apps has the team’s productivity and collaboration working as if we were in the office. The reliability and performance of G Suite has allowed the IT team to focus on other challenges we face with a remote workforce.”

In Singapore, NTUC Fairprice Co-Operative, the largest supermarket chain of the island nation, has experienced a surge of 400%+ increase in capacity needs as customers urgently prepare for COVID-19 with in store and online purchases of all the necessities. With the help of G Suite, NTUC was able to handle this increased demand even as they transitioned the vast majority of their workforce to remote work.

Schnucks, a family-owned supermarket retailer with 100 stores in Missouri, Illinois, Indiana, Iowa and Wisconsin, was able to think outside the box to keep their business running and employees safe and connected. “We are running our Helpdesk 24/7 on Google Meet so that both our corporate and in-store employees can join in and get questions answered quickly. Our transportation department is able to practice social distancing by using a Google Meet ‘hotline’ as the WFH dispatch platform.” 

Meet had long been the standard collaboration tool for TELUS International, which provides customer experience solutions for global brands. “The Meet platform has helped us maintain and foster our caring culture as we transitioned from an on-site workforce to a work from home model,” said Michael Ringman, Chief Information Officer. “Whether through real-time collaboration, live meetings or a little stress relief with some virtual happy hours, our team’s ability to reliably connect ‘face-to-face’ through Google Meet has been integral to keeping us engaged despite the distance between us.”

These are just a few of the many stories we’ve heard. We’ll continue to support all our users to stay connected in the cloud. Read more on how Google Cloud is supporting businesses and communities here.

Editor’s note: Today’s guest post comes from Indian social media platform ShareChat. Here’s the story of how they improved performance, app development, and analytics for serving regional content to millions of users using Google Cloud. 

How do you create a social network when your country has 22 major official languages and countless active regional dialects? At ShareChat, we serve more than 160 million monthly active users who share and view videos, images, GIFs, songs, and more in 15 different Indian languages. We also launched a short video platform in 2020, Moj, which already supports over 80 million monthly active users. 

Connecting with people in the language they understand

As mobile data and smartphones have become more affordable in India, we noticed a large new segment of people, many in rural areas, being welcomed onto the internet. However, many of them didn’t speak English, and when it comes to accessing content and information—language plays a significant role. Instead of joining other social media sites where English reigned supreme, new internet users chose to join language or dialect-specific Whatsapp groups where they felt more comfortable instead.

So, we set out to build a platform where people can share their opinions, document their lives, and make new friends, all in their native language. ShareChat simplifies content and people discovery by using a personalized content newsfeed to deliver language-specific content to the right audience.

Given the high-intensity data and high volume of content and traffic, we rely heavily on IT infrastructure. On top of that, a large number of our users rely on 2G networks to post, like, view, or follow each other. Our platform needs to deliver great experiences to people who are spread out across the country and different networks without any reduction in performance.

The right cloud partner to support future growth

ShareChat was born in the cloud—we already knew how to scale systems to serve a large customer base with our existing cloud provider. But like many companies, we struggled with over-provisioning compute and storage to accommodate unpredictable traffic and avoid running out of storage. With demand rising for local language content and an increase in online interactions in response to the COVID-19 crisis, we realized that we would need a more efficient way to scale dynamically and allocate resources as needed.

Google Cloud was a natural choice for us. We wanted to partner with a technology-first company that would make it easy (and cost-effective) to manage a strong technology portfolio that would allow us to build whatever we wanted. Google is at the forefront of technology innovation and provided everything we needed to build, run, and manage our applications (including creating an efficient DevOps pipeline to fix and release new features quickly). 

We had a few issues in mind at the start of discussions with the Google Cloud team, but over time, as we got information and support from them, we realized that these were the partners we wanted in our corner when it came time to tackle our most challenging problems. In the end, we decided to take our entire infrastructure to Google Cloud.

To support millions of users, we deploy and scale using Google Kubernetes Engine. While we analyze our data using a combination of managed data cloud services, such as Pub/Sub for data pipelines, BigQuery for analytics, Cloud Spanner for real-time app serving workloads, and Cloud Bigtable for less-indexed databases. We also rely on Cloud CDN to help us distribute high-quality and reliable content delivery at low latency to our users. 

We now use just half the total core consumption of our legacy environment to run ShareChat’s existing workloads.

Google Cloud delivers better outcomes at every level 

By moving to Google Cloud, we saw major benefits in several key areas: 

Zero-downtime migration for users

At the time of migration, we had over 70 terabytes of data, consisting of 220 tables—some of which were up to 14 terabytes with nearly 50 billion rows. Due to our data’s interdependencies, moving services over one at a time wasn’t an option for us. 

Even though we were migrating such large volumes of data, we didn’t want to impact any of our customers. Latency spikes for out-of-sync data might affect message delivery. For instance, if a message or notification was delayed, we didn’t want to risk a bad user experience causing someone to abandon ShareChat. 

To prepare for the move, we ran a proof-of-concept cluster for over four months to test database performance in a real-world scenario for handling more than a million queries per second. Using an open-source API gateway, we replicated our legacy data environment into Google Cloud for performance testing and capacity analysis. As soon as we were confident Google Cloud could handle the same traffic as our previous cloud environment, we were ready to execute.

Using wrappers, we were able to migrate without having to change anything in our existing application code. The entire migration of 60 million users to Google Cloud took five hours—without any data loss or downtime. Today, ShareChat has grown to 160 million users, and Google Cloud continues to give us the support we need.

Scaling globally to meet unexpected demand

We rely on real-time data to drive everything on ShareChat by tracking everything that goes on in our app—from messages and new groups to content people like or who they follow. Our users create more than a million posts per day, so it’s critical that our systems can process massive amounts of data efficiently. 

We chose to migrate to Spanner for its global consistency and secondary index. Unlike our legacy NoSQL database, we could scale without having to rethink existing tables or schema definitions and keep our data systems in sync across multiple locations. It’s also cost-effective for us—moving over 120 tables with 17 indexes into Cloud Spanner reduced our costs by 30%.

Spanner also replicates data seamlessly in multiple locations in real time, enabling us to retrieve documents if one region fails. For instance, when our traffic unexpectedly grew by 500% over just a few days, we were able to scale horizontally with zero lines of code change. We were also launching our Moj video app simultaneously, and we were able to move it to another region without a single issue. 

Simplifying development and deployment

On average, we experience about 80,000 requests per second (RPS) –nearly 7 billion RPS per day. That means daily push notifications sent out to the entire user base about daily trending topics can often result in a spike of 130,000 RPS in just a few seconds. 

Instead of over-provisioning, Google Kubernetes Engine (GKE) enables us to pre-scale for traffic spikes around scheduled events, such as holidays like Diwali, when millions of Indians send each other greetings. 

Migrating to GKE has also enabled us to adopt more agile ways of work, such as automating deployment and saving time with writing scripts. Even though we were already using container-based solutions, they lacked transparency and coverage across the entire deployment funnel. 

Kubernetes features, such as sidecar proxy, allows us to attach peripheral tasks like logging into the application without requiring us to make code changes. Kubernetes upgrades are managed by default, so we don’t have to worry about maintenance and stay focused on more valuable work. Clusters and nodes automatically upgrade to run the latest version, minimizing security risks and ensuring we always have access to the latest features.

Low latency and real-time ML predictions

Even though many of our users may be accessing ShareChat outside of metropolitan areas, it doesn’t mean they’re more patient if the app loads slowly or their messages are delayed. We strive to deliver a high-performance experience, regardless of where our users are. 

We use Cloud CDN to cache data in five Google Cloud Point of Presence (PoP) locations at the edge in India, allowing us to bring content as close as possible to people and speeding up load time. Since moving to Cloud CDN, our cache hit ratio has improved from 90% to 98.5%—meaning our cache can handle 98.5% of content requests. 

As we expand globally, we’d like to use machine learning to reach new people with content in different languages. We want to build new algorithms to process real-time datasets in regional languages and accurately predict what people want to see. Google Cloud gives us an infrastructure optimized to handle compute-intensive workloads that will be useful to us both now—and in the future.  

The confidence to build the best platform

Our current system now performs better than before we migrated, but we are continuously building new features on top of it. Google’s data cloud has provided us with an elegant ecosystem of services that allows us to build whatever we want, more easily and faster than ever before. 

Perhaps the biggest advantage of partnering with Google Cloud has been the connection we have with the engineers at Google. If we’re working to solve a specific problem statement and find a specific solution in a library or a piece of code, we have the ability to immediately connect with the team responsible for it. 

As a result, we have experienced a massive boost in our confidence. We know that we can build a really good system because we not only have a good process in place to solve problems—we have the right support behind us.