Google Cloud and Univision Partnership to Up the Ante in UX for Spanish-speaking Audience

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The past year has given everyone lots to think about—about our priorities as people and as businesses. As the world retreated behind closed doors, we saw how shared interests and experiences can bring us together. As the world grappled with a common enemy, we witnessed just how differently individuals, communities and indeed entire countries can experience a situation. And as we faced seemingly unending obstacles to making it through the pandemic, we saw how making smart decisions based on data can drive meaningful solutions—fast.
That’s why we here at Google Cloud are so proud to partner Univision, the country’s leading Spanish-language content and media company. By partnering with Google Cloud, Univision will be able to accelerate growth across its portfolio of properties, deliver an enhanced user experience for Spanish-speaking audiences and provide the enterprise solutions needed to create the Spanish-language media company of the future.
According to Instituto Cervantes, there are over 580 million Spanish language speakers worldwide. Those viewers, like people everywhere, are avid consumers of streaming content. In Q4 of 2020 alone, viewing time for that content increased by 44%1, and in 2020, from 50%2 more sources. With that surge in demand, Univision needed a cloud provider whose infrastructure could reach Hispanic viewers around the world. With two-plus decades spent building out its network and data centers, as well as global content-delivery capabilities, Google Cloud has the infrastructure Univision needs to reach viewers across the Spanish-speaking world.
At the same time, with such a diverse audience for their content, Univision needs to target that content to viewers’ specific preferences. By applying Google Cloud’s artificial intelligence (AI) and machine learning (ML) technology across its content, Univision intends to personalize content based on shows users have previously watched, enhancing their engagement and viewing experience.
And as Univision transforms the user experience, it can use Google Cloud’s data and analytics suite to garner deeper insights into its audience and forge stronger relationships with them on an individual basis. With Looker and BigQuery, Univision employees will have access to real-time data to help them make business decisions about programming.
Univision will also migrate video distribution and production operations to Google Cloud, where we’ll help them streamline media workflows and develop innovative new capabilities. Meanwhile, Google Cloud’s tight business and technical integration with other Google services will help ensure Univision reaches viewers on the device of their choice, wherever they are in the world. For example, in the coming years, Univision will expand its global YouTube partnership and will integrate with entertainment features on Google Search that help people better discover TV shows and movies. The company will also use Google Ad Manager for global ad decisioning and Google’s Dynamic Ad Insertion for PrendeTV and future video-on-demand offerings. Finally, Univision will distribute its content and services on Google Play across Android phones and tablets, as well as Google TV and other Android TV OS devices.
We’re thrilled to partner with Univision to help them reach the Spanish-speaking world with their content. With our cloud portfolio, we can help them reach individual viewers around the world, with personalized content that they can consume however they see fit. Best of all, together, we can help them achieve this vision fast, leveraging established cloud, content delivery, and data analytics technologies. You can learn more about the partnership here.

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Setting up Data Pipelines Easily for Streaming and Non-Streaming Data
The past year has given everyone lots to think about—about our priorities as people and as businesses. As the world retreated behind closed doors, we saw how shared interests and experiences can bring us together. As the world grappled with a common enemy, we witnessed just how differently individuals, communities and indeed entire countries can experience a situation. And as we faced seemingly unending obstacles to making it through the pandemic, we saw how making smart decisions based on data can drive meaningful solutions—fast.
That’s why we here at Google Cloud are so proud to partner Univision, the country’s leading Spanish-language content and media company. By partnering with Google Cloud, Univision will be able to accelerate growth across its portfolio of properties, deliver an enhanced user experience for Spanish-speaking audiences and provide the enterprise solutions needed to create the Spanish-language media company of the future.
According to Instituto Cervantes, there are over 580 million Spanish language speakers worldwide. Those viewers, like people everywhere, are avid consumers of streaming content. In Q4 of 2020 alone, viewing time for that content increased by 44%1, and in 2020, from 50%2 more sources. With that surge in demand, Univision needed a cloud provider whose infrastructure could reach Hispanic viewers around the world. With two-plus decades spent building out its network and data centers, as well as global content-delivery capabilities, Google Cloud has the infrastructure Univision needs to reach viewers across the Spanish-speaking world.
At the same time, with such a diverse audience for their content, Univision needs to target that content to viewers’ specific preferences. By applying Google Cloud’s artificial intelligence (AI) and machine learning (ML) technology across its content, Univision intends to personalize content based on shows users have previously watched, enhancing their engagement and viewing experience.
And as Univision transforms the user experience, it can use Google Cloud’s data and analytics suite to garner deeper insights into its audience and forge stronger relationships with them on an individual basis. With Looker and BigQuery, Univision employees will have access to real-time data to help them make business decisions about programming.
Univision will also migrate video distribution and production operations to Google Cloud, where we’ll help them streamline media workflows and develop innovative new capabilities. Meanwhile, Google Cloud’s tight business and technical integration with other Google services will help ensure Univision reaches viewers on the device of their choice, wherever they are in the world. For example, in the coming years, Univision will expand its global YouTube partnership and will integrate with entertainment features on Google Search that help people better discover TV shows and movies. The company will also use Google Ad Manager for global ad decisioning and Google’s Dynamic Ad Insertion for PrendeTV and future video-on-demand offerings. Finally, Univision will distribute its content and services on Google Play across Android phones and tablets, as well as Google TV and other Android TV OS devices.
We’re thrilled to partner with Univision to help them reach the Spanish-speaking world with their content. With our cloud portfolio, we can help them reach individual viewers around the world, with personalized content that they can consume however they see fit. Best of all, together, we can help them achieve this vision fast, leveraging established cloud, content delivery, and data analytics technologies. You can learn more about the partnership here.
Principles to Make Organizations Data Engineering Driven

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In the “What type of data processing organisation” paper, we examined that you can build a data culture whether your organization consists mostly of data analysts, or data engineers, or data scientists. However, the path and technologies to become a data-driven innovator are different and success comes from implementing the right tech in a way that matches a company’s culture. In this blog we will expand the data engineering driven organizations and provide how it can be built from the first principles.
Not all organizations are alike. All companies have similar functions (sales, engineering, marketing), but not all functions have the same influence on the overall business decisions. Some companies are more engineering-driven, others are sales-driven, others are marketing-driven. In practice, all companies are a mixture of all these functions. In the same way, the data strategy can be more focused on data analysts, and others on data engineering. Culture is a combination of several factors, business requirements, organizational culture, and skills within the organization.
Traditionally organizations that focused on engineering mainly came from technology driven digital backgrounds. They built their own frameworks or used programming frameworks to build repeatable data pipelines. Some of this is due to the way the data is received, the shape the data is received and the speed of the data arrival as well. If your data allows it, your organization can be more focused on data analysis, and not so much on data engineering. If you can apply an Extract-Load-Transform approach (ELT) rather than the classic Extract-Transform-Load (ETL), then you can focus on data analysis and might not need extensive data engineering capability. For example, data that can be loaded directly into the data warehouse allows data analysts to also do data engineering work and apply transformations to the data.
This does not happen so often though. Sometimes your data is messy, inconsistent, bulky, and encoded in legacy file formats or as part of legacy databases or systems, with a little potential to be actionable by data analysts.
Or maybe you need to process data in streaming, applying complex event processing to obtain competitive insights in near real time. The value of data decays exponentially with time. Most companies can process data by the next day in batch mode. However, not so many are probably obtaining such knowledge the next second data is produced.
In these situations, you need the talent to unveil the insights hidden in that amalgam of data, either messy or fast changing (or both!). And almost as importantly, you need the right tools and systems to enable that talent too.
What are those right tools? Cloud provides the scalability and flexibility for data workloads that are required in such complex situations. Long gone are the times when data teams had to beg for the resources that were required to have an impact in the business. Data processing systems are no longer scarce, so your data strategy should not generate that scarcity artificially.
In this article, we explain how to leverage Google Cloud to enable data teams to do complex processing of data, in batch and streaming. By doing so, your data engineering and science teams can have an impact when (in seconds) after the input data is generated.
Data engineering driven organizations
When the complexity of your data transformation needs is high, data engineers have a central role in the data strategy of your company, leading to data engineering driven organization. In this type of organization, data architectures are organized in three layers: business data owners, data engineers, and data consumers.
Data engineers are at the crossroads between data owners and data consumers, with clear responsibilities:
- Transporting data, enriching data whilst building integrations between analytical systems and operational systems ( as in the real time use cases)
- Parsing and transforming messy data coming from business units into meaningful and clean data, with documented metadata
- Applying DataOps, that is, functional knowledge of the business plus software engineering methodologies applied to the data lifecycle
- Deployment of models and other artifacts analyzing or consuming data

Business data owners are cross-functional domain-oriented teams. These teams know the business in detail, and are the source of data that feeds the data architecture. Sometimes these business units may also have some data-specific roles, such as data analysts, data engineers, or data scientists, to work as interfaces with the rest of the layers. For instance, these teams may design a business data owner, that is the point of contact of a business unit in everything that is related to the data produced by the unit.
At the other end of the architecture, we find the data consumers. Again, also cross-functional, but more focused on extracting insights from the different data available in the architecture. Here we typically find data science teams, data analysts, business intelligence teams, etc. These groups sometimes combine data from different business units, and produce artifacts (machine learning models, interactive dashboards, reports, and so on). For deployment, they require the help of the data engineering team so that data is consistent and trusted.
At the center of these crossroads, we find the data engineering team. Data engineers are responsible for making sure that the data generated and needed by different business units gets ingested into the architecture. This job requires two disparate skills: functional knowledge and data engineering/software development skills. This is often coined under the term DataOps (which evolved from DevOps methodologies developed within the past decades but applied to data engineering practices).
Data engineers have another responsibility too. They must help in the deployment of artifacts produced by the data consumers. Typically, the data consumers do not have the deep technical skills and knowledge to take the sole responsibility for deployment of their artifacts.This is also true for highly sophisticated data science teams. So data engineers must add other skills under their belt: machine learning and business intelligence platform knowledge. Let’s clarify this point, we don’t expect data engineers to become machine learning engineers. Data engineers need to understand ML to ensure that the data delivered to the first layer of a model ( the input ) is correct. They will also become key when delivering that first layer of data in the inference path, as here the data engineering skills around scale / HA etc really need to shine.
By taking the responsibility of parsing and transforming messy data from various business units, or for ingesting in real time, data engineers allow the data consumers to focus on creating value. Data science and other types of data consumers are abstracted away from data encodings, large files, legacy systems, complex message queue configurations for streaming. The benefits of concentrating that knowledge in a highly skilled data engineering team are clear, notwithstanding that other teams (business units and consumers) may also have their data engineers to work as interfaces with other teams. More recently, we even see squads created with members of the business units (data product owners), data engineers, data scientists, and other roles. Effectively creating complete teams with autonomy and full responsibility over a data stream, from the incoming data down to the data driven decision with impact in the business.
Reference architecture – Serverless
The number of skills required for the data engineering team is vast and diverse. We should not make it harder by expecting the team to maintain the infrastructure where they run data pipelines. They should be focusing on how to cleanse, transform, enrich, and prepare the data rather than how much memory or how many cores their solution may require.
The reference architectures presented here are based on the following principles:
- Serverless no-ops technologies
- Streaming-enabled for low time-to-insight
We present different alternatives, based on different products available in Google Cloud:
- Dataflow, the built-in streaming analytics platform in Google Cloud
- Dataproc, the Google Cloud’s managed platform for Hadoop and Spark.
- Data Fusion, a codeless environment for creating and running data pipelines
Let’s dig into these principles.
By using serverless technology we eliminate the maintenance burden from the data engineering team, and we provide the necessary flexibility and scalability for executing complex and/or large jobs. For example, scalability is essential when planning for traffic spikes during mega Friday for retailers. Using serverless solutions allows retailers to look into how they are performing during the day. They no longer need to worry about resources needed to process massive data generated during the day.
The team needs to have full control and write their own code for the data pipelines because of the type of pipelines that the team develops. This is true either for batch or streaming pipelines. In batch, the parsing requirements can be complex and no off the shelf solution works. In streaming, if the team wants to fully leverage the capabilities of the platform, they should implement all the complex business logic that is required, without artificially simplifying the complexity in exchange for some better latency. They can develop a pipeline that achieves a low latency with highly complex business logic. This again requires the team to start writing code from first principles.
However, that the team needs to write code should not imply that they need to rewrite any existing piece of code. For many input/output systems, we can probably reuse code from patterns, snippets, and similar examples. Moreover, a logical pipeline developed by a data engineering team does not necessarily need to map to a physical pipeline. Some parts of the logic can be easily reused by using technologies like Dataflow templates, and use those templates in orchestration with other custom developed pipelines. This brings the best of both worlds (reuse and rewrite), while saving precious time that can be dedicated to higher impact code rather than common I/O tasks. The reference architecture presented has another important feature: the possibility to transform existing batch pipelines to streaming.

The ingestion layer consists of Pub/Sub for real time and Cloud Storage for batch and does not require any preallocated infrastructure. Both Pub/Sub and Cloud Storage can be used for a range of cases as it can automatically scale up with the input workload.
Once the data has been ingested, our proposed architecture follows the classical division in three stages: Extract, Transform, and Load (ETL). For some types of files, direct ingestion into BigQuery (following an ELT approach) is also possible.
In the transform layer, we primarily recommend Dataflow as the data process component. Dataflow uses Apache Beam as SDK. The main advantage of Apache Beam is the unified model for batch and streaming processing. As mentioned before, the same code can be adapted to run in batch or streaming by adapting input and output. For instance, switching the input from files in Cloud Storage to messages published in a topic in Pub/Sub.
One of the alternatives to Dataflow in this architecture is Dataproc, Google Cloud’s solution for managed Hadoop and Spark clusters. The main use case is for those teams that are migrating to Google Cloud but have large amounts of inherited code in Spark or Hadoop. Dataproc enables a direct path to the cloud, without having to review all those pipelines.
Finally, we also present the alternative of Data Fusion, a codeless environment for creating data pipelines using a drag-and-drop interface. Data Fusion actually uses Dataproc as its Compute Engine, so everything we have mentioned earlier applies also to the case of Data Fusion. If your team prefers to create data pipelines without having to write any code, Data Fusion is the right tool.
So in summary, these are the three recommended components for the transform layer:
- Dataflow, powerful and versatile with a unified model for batch and streaming processing. Straightforward path to move from batch processing to streaming
- Dataproc, for those teams that want to reuse existing code from Hadoop or Spark environments.
- Data Fusion, if your team does not want to write any code.
Challenges and opportunities
Data platforms are complex. Having on top of that data responsibility the duty to maintain infrastructure is a wasteful use of valuable skills and talent. Often data teams end up managing infrastructure rather than focusing on analyzing the data. The architecture presented in this article liberates the data engineering team from having to allocate infrastructure and tweak clusters but instead to focus on providing value through data processing pipelines.
For data engineers to focus on what they do best, you need to fully leverage the cloud. A lift & shift approach from any on-premise installation is not going to provide that flexibility and liberation. You need to leverage serverless technologies. As an added advantage, serverless lets you also scale your data processing capabilities with your needs, and be able to respond to peaks of activity, however large these are.
Serverless technologies sometimes face the doubts of practitioners: will I be locked in with my provider if I fully leverage serverless? This is actually a question that you should be asking when deciding whether to set up your architecture on top of a provider.
The components presented here for data processing are based on open source technologies, and fully interoperable with other open source equivalent components. Dataflow uses Apache Beam, which not only unifies batch and streaming, but also offers a widely compatible runner. You can take your code elsewhere to any other runner. For instance, Apache Flink or Apache Spark. Dataproc is a fully managed Hadoop and Spark based on the vanilla open source components of this ecosystem. Data Fusion is actually the Google Cloud version of CDAP, an open source project.
On the other hand, for the serving layer, BigQuery is based on standard Ansi SQL. Whereas in the case of Bigtable and Google Kubernetes Engine, Bigtable is compatible at API level with HBase, and Kubernetes is an open source component.
In summary, when your components are based on open source, like the ones included in this architecture, serverless does not lock you in. The skills required to encode business logic in the form of data processing pipelines are based on engineering principles that remain stable across time. The same principles apply if you are using Hadoop, Spark, or Dataflow or UI driven ETL tooling. In addition, there are now new capabilities, such as low-latency streaming, that were not available before. A team of data engineers that learn the fundamental principles of data engineering will be able to quickly leverage those additional capabilities.
Our recommended architecture separates the logical level, the code of your applications, from the infrastructure where they run. This enables data engineers to focus on what they do best and on where they provide the highest added value. Let your Dataflow and your engineers impact your business, by adopting the technologies that liberate them and allow them to focus on adding business value. To learn more about building an unified data analytics platform, take a look at our recently published Unified Data Analytics Platform paper and Converging Architectures paper.
Google is a Leader in the 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

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As organizations continue to produce vast quantities of data, they increasingly need platforms that allow them to analyze, store, and extract meaningful insights from that data. And research from analyst firms like Gartner offer an important way for organizations to evaluate and compare cloud data warehouse providers.
Earlier this year, Gartner named Google a Leader in the 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics (DMSA) (report available here). This evaluation covers Google Cloud’s core data analytics offerings, including BigQuery, a serverless, managed data warehouse, Cloud Dataproc, a managed Spark and Hadoop service, and Cloud Dataflow, which enables you to stream and batch-process your data. Here are a few takeaways:
Simplicity and speed
BigQuery’s performance permits complex queries on large-scale data sets to return in seconds, and a substantial number of BigQuery customers maintain data warehouses that store more than 50 terabytes (and a few customers now use more than 100 petabytes). More than half of these customers are loading data either continuously or many times per day. These customers value the ability to extract, transform, load, and analyze their data on a serverless platform, all without maintaining any underlying infrastructure.
A versatile serverless data warehouse
One of BigQuery’s major advantages is its ability to allow customers to address a wide variety of use cases—from a traditional data warehouse to data science. Over the past year, we’ve worked hard to introduce new features in BigQuery like data types for financial and monetary uses, BigQuery GIS for geospatial data, and machine learning capabilities through BigQuery ML. BigQuery’s continuous ingest capabilities make it suitable for an operational—or a real-time—serverless data warehouse.
An expanding ecosystem
With overall increased market adoption, our analytics offerings continue to benefit from a fast-growing partner ecosystem of service providers, and business intelligence (BI) and data integration vendors. In particular, in 2018 we expanded our partnerships with established industry providers, including Confluent, Dell Boomi, Informatica, Looker, Reltio, Tableau, and ThoughtSpot.
More and more organizations are finding value in Google Cloud’s serverless data warehouse and analytics offerings. If you’d like to learn more, you can download a complimentary copy of the Gartner Magic Quadrant for Data Management Solutions for Analytics on the Google site (requires an email address).
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
The Real Drivers of Efficiency, Growth, and Customer Experience

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The increasing adoption of technologies like connected devices, augmented reality, and machine learning has changed the way we shop, and retailers are evolving how they do business to meet the needs of their customers.
Retailers say it’s no longer enough to keep pace with shoppers’ growing expectations—they must get ahead of them. That’s why more and more are turning to the cloud. They’re using it to eliminate data silos and take advantage of cloud-based analytics. They’re tapping into machine learning to improve all aspects of the value chain. And they’re making use of reliable and secure cloud infrastructure to scale their businesses.
Although every retail customer is different, many of them share similar objectives. Here are three major ways retailers take advantage of the cloud.
Storing and Analyzing Data in the Cloud
Data presents both a challenge and an opportunity for retailers. Which is why Ulta Beauty, the largest beauty retailer in the US, is moving to Google Cloud Platform (GCP). Now, with the help of BigQuery, Ulta Beauty will be able to more efficiently predict and analyze outcomes and develop more meaningful data insights that can be leveraged to deliver a more personalized, relevant guest journey.
They are not alone. DSW has also chosen to use GCP to help relaunch their DSW VIP loyalty program for the first time in over 10 years. With more than 90% of transactions running through their loyalty program, DSW needed a flexible and scalable solution to deliver a real-time loyalty program for 26 million active members. They’ve already seen a 9% uptick in new customers and have improved their already strong retention rate.
Improving Customer Experiences with AI and Machine Learning
Once retailers are able to access these insights, they are turning to AI to help personalize the overall shopping experience. At first, retail companies leveraged AI tools such as machine learning for product recommendations.
Now, more retailers use AI to forecast trends, predict inventory needs and prevent
Just look at METRO AG, one of the largest B2B wholesalers globally. They’re using AI and machine learning to better serve their customers. For example, many of their customers are restaurant owners. With Google Cloud AI capabilities, they can create tools that identify when a restaurant is out of a particular ingredient and automatically order more.
Ocado is another great example. The world’s largest online-only grocery retailer drove a 3.5% increase in contact center efficiency by using Google Cloud machine learning technology to respond to customer emails four times faster.
To help businesses further accelerate their AI solutions, Google has developed the Advanced Solutions Lab (ASL), which gives businesses the opportunity to work side-by-side with Google’s AI and ML experts to solve high impact challenges.
Fast Retailing, the Japanese retailer behind Uniqlo, is working with Google Cloud and ASL to help them better analyze customer data to forecast demand and deeply understand what their customers want.
Carrefour, one of the world’s leading retailers, also announced last year that its engineers will be working side-by-side with our AI experts to co-create new consumer experiences. This is in addition to deploying G Suite to their employees to support the company’s digital transformation.
Scaling Infrastructure to Meet Demand
Of course, none of this innovation is possible without a reliable infrastructure that can scale instantly to meet surges in traffic.
And many have found the reliability and security they need with the cloud. That’s why global cosmetics brand Lush chose Google Cloud. They migrated their e-commerce platform to GCP to handle increased traffic without compromising stability.
This move that ultimately reduced infrastructure hosting costs by 40 percent.
L.L.Bean also modernized its IT infrastructure by moving capabilities from its on-premises systems to GCP, improving customer satisfaction and IT efficiency across multiple sales channels.
Recommendations for Modelling SAP Data inside BigQuery

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Over the past few years, many organizations have experienced the benefits of migrating their SAP solutions to Google Cloud. But this migration can do more than reduce IT maintenance costs and make data more secure. By leveraging BigQuery, SAP customers can complement their SAP investments and gain fresh insights by consolidating enterprise data and easily extending it with powerful datasets and machine learning from Google.
BigQuery is a leading cloud data warehouse, fully managed and serverless, and allows for massive scale, supporting petabyte-scale queries at super-fast speeds. It can easily combine SAP data with additional data sources, such as Google Analytics or Salesforce, and its built-in machine learning lets users operationalize machine learning models using standard SQL — all at a comparatively low cost.
If your SAP-powered organization is looking to supercharge its analytics with the strength of BigQuery, read on for considerations and recommendations for modeling with SAP data. These guidelines are based on our real-world implementation experience with customers and can serve as a roadmap to the analytics capabilities your business needs.
Considerations for data replication
Like most technology journeys, this one should start with a business objective. Keeping your intended business value and goals in mind is critical to making the right decisions in the early steps of the design process.
When it comes to replicating the data from an SAP system into BigQuery, there are multiple ways to do it successfully. Decide which method will work best for your organization by answering these questions:
- Does your business need real-time data? Will you need to time travel into past data?
- Which external datasets will you need to join with the replicated data?
- Are the source structures or business logic likely to change? Will you be migrating the SAP source systems any time soon? For instance, will you be moving from SAP ECC to SAP S/4HANA?
You’ll also need to determine whether replication should be done on a table-by-table basis or whether your team can source from pre-built logic. This decision, along with other considerations such as licensing, will influence which replication tool you should use.
Replicating on a table-by-table basis
Replicating tables, especially standard tables in their raw form, allows sources to be reused and ensures more stability of the source structure and functional output. For example, the SAP table for sales order headers (VBAK) is very unlikely to change its structure across different versions of SAP, and the logic that writes to it is also unlikely to change in a way that affects a replicated table.
Something else to consider: Reconciliation between the source system and the landing table in BigQuery is linear when comparing raw tables, which helps avoid issues in consolidation exercises during critical business processes, such as period-end closing. Since replicated tables aren’t aggregated or subject to process-specific data transformation, the same replicated columns can be reused in different BigQuery views. You can, for instance, replicate the MARA table (the material master) once and use it in as many models as needed.
Replicating pre-built logic
If you replicate pre-built models, such as those from SAP extractors or CDS views, you don’t need to build the logic in BigQuery, since you’re using existing logic. Some of these extraction objects have embedded delta mechanisms, which may complement a replication tool that can’t handle deltas. This will save initial development time, but it can also lead to challenges if you create new columns, or if customizations or upgrades change the logic behind the extraction.
It’s also important to note that different extraction processes may transform and load the same source columns multiple times, which creates redundancy in BigQuery and can lead to higher maintenance needs and costs. However, replicating pre-built models may still be a good choice, since doing so can be especially useful for logic that tends to be immutable, such as flattening a hierarchy, or logic that is highly complex.
How you approach replication will also depend on your long-term plans and other key factors — for example, the availability (and curiosity) of your developers, and the time or effort they can put into applying their SQL knowledge to a new data warehouse.
With either replication approach, bear in mind when designing your replication process that BigQuery is meant to be an append-always database — so post-processing of data and changes will be required in both cases.
Processing data changes
The replication tool you choose will also determine how data changes are captured (known as CDC – change data capture). If the replication tool allows for it (for example as SAP SLT does) the same patterns described in the CDC with BigQuery documentation also apply to SAP data.
Because some data, like transactions, are known to be less static than others (e.g., master data), you need to decide what should be scanned in real time, what will require immediate consistency, and what can be processed in batches to manage costs. This decision will be based on the reporting needs from the business.
Consider the SAP table BUT000, containing our example master data for business partners, where we have replicated changes from an SAP ERP system:

In an append-always replication in BigQuery, all updates are received as new records. For example, deleting a record in the source will be represented as a new record in BigQuery with a deletion flag. This applies to whether the records are coming from raw tables like BUT000 itself or pre-aggregated data, as from a BW extractor or a CDS view.
Let’s take a closer look at data coming particularly from the partners “LUCIA” and “RIZ”. The operation flag tells us whether the new record in BigQuery is an insert (I), update (U) or deletion (D), while the timestamps help us identify the latest version of our business partner.

If we want to find the latest updated record for the partners LUCIA and RIZ, this is what the query would look like:
SELECT partner,ARRAY_AGG(i1 ORDER BY i1.recordstamp DESC LIMIT 1) AS rowFROM SAP_ECC.but000 i1WHERE partner in ('LUCIA','RIZ')GROUP BY partner
With the following result:

After identifying stale records for “LUCIA” and “RIZ” business partners, we can proceed to deleting all stale records for “LUCIA” if we do not want to retain the history. In this example, we are using a different table to which the same replication has been done, for the purpose of comparison and to check that all stale records have been deleted for the selection made and that we only kept last updated records. For example:
DELETE SAP_HANA.but000 i1WHEREi1.recordstamp < TIMESTAMP_SUB(CURRENT_TIMESTAMP(), INTERVAL 3 HOUR) ANDi1.recordstamp < (SELECT MAX(recordstamp) FROM SAP_HANA.but000 i2WHEREi1.partner = i2.partnerand partner="LUCIA")
You can also use the following query to retrieve stale records for “LUCIA” partner before moving forward with deletion
SELECT partner, operation_flag, recordstamp FROM SAP_HANA.but000 i1WHEREi1.recordstamp < TIMESTAMP_SUB(CURRENT_TIMESTAMP(), INTERVAL 3 HOUR)ANDi1.recordstamp < (SELECT MAX(recordstamp) FROM SAP_HANA.but000 i2WHEREi1.partner = i2.partnerand partner="LUCIA")
Which produces all of the records, except the latest update:

Partitioning and clustering
To limit the number of records scanned in a query, save on cost and achieve the best performance possible, you’ll need to take two important steps: determine partitions and create clusters.
Partitioning
A partitioned table is one that’s divided into segments, called partitions, which make it easier to manage and query your data. Dividing a large table into smaller partitions improves query performance and controls costs because it reduces the number of bytes read by a query.
You can partition BigQuery tables by:
- Time-unit column: Tables are partitioned based on a “timestamp,” “date,” or “datetime” column in the table.
- Ingestion time: Tables are partitioned based on the timestamp recorded when BigQuery ingested the data.
- Integer range: Tables are partitioned based on an integer column.
Partitions are enabled when the table is created, as in the example below. A great tip is to always include the partition filter as shown on the left-hand side of the query.

Clustering
Clustering can be created on top of partitioned tables by applying the fields that are likely to be used for filtering. When you create a clustered table in BigQuery, the table data is automatically organized based on the contents of one or more of the columns in the table’s schema. The columns you specify are then used to colocate related data.
Clustering can improve the performance of certain query types — for example, queries that use filter clauses or that aggregate data. It makes a lot of sense to use them for large tables such as ACDOCA, the table for accounting documents in SAP S/4HANA. In this case, the timestamp could be used for partitioning, and common filtering fields such as the ledger, company code, and fiscal year could be used to define the clusters.

A great feature is that BigQuery will also periodically recluster the data automatically.
Materialized views
In BigQuery, materialized views are precomputed views that periodically cache the results of a query for better performance and efficiency. BigQuery uses precomputed results from materialized views and, whenever possible, reads only the delta changes from the base table to compute up-to-date results quickly. Materialized views can be queried directly or can be used by the BigQuery optimizer to process queries to the base table.
Queries that use materialized views are generally completed faster and consume fewer resources than queries that retrieve the same data only from the base table. If workload performance is an issue, materialized views can significantly improve the performance of workloads that have common and repeated queries. While materialized views currently only support single tables, they are very useful common and frequent aggregations like stock levels or order fulfillment.
Further tips on performance optimization while creating select statements can be found in the documentation for optimizing query computation.
Deployment pipeline and security
For most of the work you’ll do in BigQuery, you’ll normally have at least two delivery pipelines running — one for the actual objects in BigQuery and the other to keep the data staging, transforming, and updated as intended within the change-data-capture flows. Note that you can use most existing tools for your Continuous Integration / Continuous Deployment (CI/CD) pipeline — one of the benefits of using an open system like BigQuery. But, if your organization is new to CI/CD pipelines, this is a great opportunity to gradually gain experience. A good place to start is to read our guide for setting up a CI/CD pipeline for your data-processing workflow.
When it comes to access and security, most end-users will only have access to the final version of the BigQuery views. While row and column-level security can be applied, as in the SAP source system, separation of concerns can be taken to the next level by splitting your data across different Google Cloud projects and BigQuery datasets. While it’s easy to replicate data and structures across your datasets, it’s a good idea to define the requirements and naming conventions early in the design process so you set it up properly from the start.
Start driving faster and more insightful analytics
The best piece of advice we can give you is this: Try it yourself. Anyone with SQL knowledge can get started using the free BigQuery tier. New customers get $300 in free credits to spend on Google Cloud during the first 90 days. All customers get 10 GB storage and up to 1 TB queries/month, completely free of charge. In addition to discovering the massive processing capabilities, embedded machine learning, multiple integration tools, and cost benefits, you’ll soon discover how BigQuery can simplify your analytics tasks.
If you need additional assistance, our Google Cloud Professional Services Organization (PSO) and Customer Engineers will be happy to help show you the best path forward for your organization. For anything else, contact us at cloud.google.com/contact.
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