The Divercity Story: Using Google Cloud to Achieve a More Inclusive and Sustainable Workforce
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Despite a growing number of diversity, equity, and inclusion (DEI) initiatives, Black and Latinx people remain highly underrepresented in tech. Although comprising 12.6% and 18% of the U.S. labor force respectively, Black professionals hold only 5% of tech positions, while Latinx professionals fill just 6% of tech roles.
Long-standing biases in hiring practices and non-inclusive work environments are the primary contributors to this lack of diversity. Even when underrepresented professionals are successfully recruited, invisible barriers to promotion and layoffs that disproportionally impact Black and Latinx employees make it extremely challenging for tech firms to retain top talent.
We founded Divercity to help employers build diverse workforces that are more inclusive and sustainable. With our comprehensive recruiting and retention platform, tech companies can accurately measure employee diversity and gender parity, seamlessly connect with underrepresented talent, and significantly reduce turnover.
As Divercity continues to grow, we’ll introduce new services and solutions that empower the tech world to build inclusive companies while improving compliance with state and federal equal opportunity laws. We also hope to expand the reach of Divercity to support DEI initiatives in non-tech industries and bolster recruiting underrepresented professionals in other countries as well.
Scaling Divercity with the help of the Google for Startups Black Founders Fund
Shortly after founding Divercity, we participated in the 2021 Techstars Workforce Development Accelerator. The incredible support and guidance we received during and after the program highlighted the importance of long-term collaboration with reliable technology partners who actively champion diversity and inclusion.
That’s why we became part of the Google for Startups Cloud Program. After completing the program, we used Google Cloud credits and Google for Startups Black Founders Fund funding to cost-effectively trial, deploy, and scale key Google Cloud solutions. In just months, we rolled out new inclusion tracking and recruiting tools on the highly secure-by-design infrastructure of Google Cloud to expedite the sourcing and hiring of underrepresented talent in the tech industry.
With the support and mentorship of the Google for Startups Cloud Program and the Black Founders Fund, Divercity is well on its way to becoming one of the industry’s most trusted sites for DEI measurement, recruitment, and retention.
Delivering predictive diversity analyses with a 99% accuracy rate
We rely on the expansive Google Cloud ecosystem to power all the services offered on the Divercity platform. Specifically, we leverage Colab to write and execute the sophisticated TensorFlow machine learning (ML) models that deliver our predictive diversity analyses with a 99% accuracy rate.
We also use BigQuery to democratize insights and run analytics at scale with 27% lower three-year TCO than cloud data warehouse alternatives. BigQuery seamlessly integrates with Looker and Data Studio to display company diversity and recruitment data on interactive dashboards—and automatically populate reports with detailed demographic information.
We also accelerate the development, launch, and management of new Divercity tools with Firebase, while taking advantage of key features such as A/B testing and messaging campaigns to boost user engagement.
In the future, we plan to explore how Google Cloud AI and machine learning products such as Vertex AI and AutoML can further refine our diversity score analyses and applicant recruiting pipeline. We’ll also continue leveraging the many resources provided by the Google Black Founders Fund, including opportunities for technical project partnerships, early access to new Google Cloud products and tools, and collaboration with dedicated Google experts.
The Google for Startups Cloud Program and Google Black Founders Fund have been invaluable to our success. Since completing the Black Founders Accelerator program, we’ve been named a top 10 HR tech product by HR Tech Outlook, significantly increased our subscriber base, and received positive feedback from investors. We can’t wait to see what we accomplish next as we empower tech companies to build more diverse, inclusive, and sustainable workforces.
If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
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How Intuit Solved a Long-standing Dilemma: Frictionless, But Secure, Collaboration
If there’s one thing that the folks at Intuit hold dear, it’s the ability to stay agile.
“Intuit is a 35-year-old start-up. We’re about 9,000 people in eight countries around the world,” is how Atticus Tysen, SVP and CIO, Intuit, describes the company.
Founded in 1983, Intuit is a financial software company that creates financial, accounting, and tax software for small businesses, accountants, and individuals, with revenues of $6 billion. It’s products include TurboTax, QuickBooks, ProConnect, and Mint, among others.
A few years ago, different groups, in different parts of the world, used different tools. “We had a lot of siloed solutions and people worked locally and then emailed attachments and documents,” says Brynna Donn, Director, Collaboration and Productivity at Intuit.
What Intuit needed was a way for teams to work together and collaborate without friction—yet securely. Box for G-Suite did that for them.
“Box for G-Suite has allowed us to enable our global workforce to pick the right tools for collaboration but also have all the information in one place. It makes everything easy to find, govern and manage,” says Tysen.
Find out how Intuit benefitted from Box for G-Suite. Watch this two-minute case study.
Streamlining Your Experience: Enhanced Search and Navigation in Google Cloud Console
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The Google Cloud console is a powerful platform that lets users manage their cloud projects end-to-end with an intuitive web-based UI. With over 120 Google Cloud products across thousands of pages, it can be challenging to navigate through the console quickly, and many users don’t like to use the command line interface. To help, Google Cloud console team recently made several improvements to our search and navigation features, making it easier to find what you need, when you need it.
The Cloud console’s search dropdown and result page
Expanded resource-type search
One of the most significant improvements to the console’s search feature is the increased resource-type coverage. You can now find instances of nearly all of the over 120 products that Google Cloud offers directly from the search bar, rather than by manually clicking to the details section nested within specific product pages. This wider coverage saves you time compared to browsing through the different product categories to find what you’re looking for. This improvement also allows the console experience team to continuously add new resource types as we develop new features and capabilities in our various product offerings.
Search for more than 90 types of resources using Google Cloud console
Improved documentation search
We also improved the coverage and accuracy of the search experience for documentation, making it easier to find specific pages or interactive tutorials. Developers looking to get started with something they’re unfamiliar with may want to undertake tutorials in the context of their own working environment. Even experienced developers just looking for a quick answer to their question may not want to leave the console, so we expect these improvements can help users of all experience levels.
We’ve heard from you that finding the right documentation from within the console can be tricky, and so we hope this change can save you from needing to switch over to web search to be confident that they’ll find what you’re looking for.
Cloud documentation and tutorials are available for search in the console
A refreshed search results page
To make browsing search results easier, we also overhauled our search results page by dividing results into tabs, similar to Google web search. This means that you can refine your search by diving into one of those categories individually. In addition to maintaining an “all results” tab, there are tabs for:
- Documentation and tutorials
- Resource instances, and
- Marketplace and APIs
Each tab also has a better filtering experience that’s unique to that search result category. For instance, the Resources tab lets you filter by metadata like the last time a resource was interacted with, while the Documentation tab allows you to search for interactive tutorials only. If you can’t find what you’re looking for in the autocomplete dropdown, try the search results page. It can provide additional results or context to help you find exactly what you’re looking for.
The Resources tab lists results in a denser, metadata-rich format with filtering available
Accurate industry-wide synonyms
Google Cloud console search now interprets industry-wide synonyms accurately — if you’re coming from AWS or Azure and know the name of a product in that ecosystem, searching for it will return the Google Cloud equivalent. A full list of synonyms can be found here.
General usability improvements
We also shipped several smaller quality-of-life improvements related to search, including:
- Improvements to accessibility, including better color contrast and zoom behaviors
- Faster latency targets and shorter load times for results
- A search keyboard shortcut — just type “/” to begin searching without using your mouse
- The ability to search for an API resource by its key
We also updated the look and feel of our platform bar to a cleaner, more modern experience that’s more in line with the branding across other Google Cloud interfaces.
Google Cloud console’s old platform bar (top) and the updated version (bottom)
A customizable navigation menu
Finally, we made usability improvements to the left-hand navigation menu by allowing you to pin specific products. Products can be pinned from the left nav menu or our brand new All Product Page. This is a shift away from the default ordering of products that attempted a “one size fits all” approach to navigation. This customization feature lets you tailor the console to your specific needs and work more efficiently.
Products can be pinned to the left nav menu for easy access
Final thoughts
The Google Cloud console’s navigation and search features have come a long way. With these recent improvements, you can find what you need quickly and efficiently, making it easier to manage your cloud resources. From expanded resource-type search to improved documentation search and refined search results, the console is more user-friendly than ever before.
Accuracy and Real-time Updates with Google Maps’ On-Demand Rides and Delivery Solution Impacts CX
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Last year we launched our on-demand rides and delivery solution to help businesses improve operations as well as transform the driver and customer journey from booking to arrival or delivery. When it comes to on-demand rides and deliveries, every minute matters. When users book a ride or order food, they want a seamless experience and real-time accurate updates. Today, we’re taking a closer look into data quality improvements for location, time and distance accuracy, and motorbike routes.
Machine learning helps drive location accuracy
Location accuracy stands at the base of our customers’ operation. The location signals that are coming from mobile devices can sometimes be off for various reasons and a driver’s location can get stuck, or jump around.
Recently we developed mechanisms in our fleet management product that can take in multiple location signals and determine the most reliable location to use for a given vehicle. With that, we noticed drastic improvements:
- Eliminated long periods of location ‘stuckness’ almost completely; a vehicle is considered ‘stuck’ when we think it’s moving but the measured location is not
- Reduced the jumpiness of the location signal by 52%-86%: ‘jumpiness’ is when a vehicle shows a sudden and usually drastic change in location. A jump is determined to exist when the speed the vehicle had to go at in order to cover the distance it did is unrealistic
- Reduced the average jump distance by 44%-86% : ‘jump distance’ is the distance between two consecutive location pings when we determined a ‘location jump’ has occurred.
Dunzo, a local e-commerce platform in India, explains how integrating the order tracking capability within Google Maps Platform’s On Demand Rides and Delivery solution has helped reduce support calls by 90%. The out-of-the-box solution helped Dunzo’s motorbike delivery partners with updating location sync to reduce stuckness and jumpiness as well as deliver premium user experiences.
When the vehicle location is more reliable, the dispatch decision is of higher quality, meaning there is a higher chance you will be able to make the optimal decision. This can lead to less wait time for consumers, increased driver happiness and fewer cancellations.
Improvements in ETA accuracy in motorbike routes
In many geographic areas, road space is limited and car ownership is prohibitively expensive so motorbike is a prominent transportation mode. Motorbike mapping requires unique routing, ETA models, and navigation capabilities. Improvements in motorbike routing and ETA estimation have enabled customers like Gojek to offer better overall services, even in geographies with poor wifi or missing roads.
Recently, we further improved ETA outcomes by developing new machine learning models trained specifically for motorbikes. These models help our systems account for differences in congestion and traffic flow that arise in different regions and scenarios.
Globally, we measured an ~8% improvement in ETA accuracy for riders in the general public, and a ~6% improvement in on-demand rides and deliveries ETA accuracy. In this on-demand economy, where consumers are accustomed to real-time trip and order progress, these improvements will significantly improve their experience.
We will continue to innovate on both our car and motorbike on-demand rides and deliveries capabilities based on customer demand and requirements. We are committed to the success of our customers by building a seamless experience for all parties—consumers, drivers, and fleet operators—in the rides and deliveries journey.
For more information on Google Maps Platform, visit our website.
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Introducing G Suite Essentials: The simplest way for teams to securely work together from anywhere
With millions of employees forced to work from home, it has become clear that the existing tools many have in place were not cutting it. The Google Cloud team stepped in and accelerated production timelines to launch a new offering. G Suite Essentials is Google’s integrated set of tools designed to support a modern workspace.
With that in mind, Google wants to give an introduction to Essentials and insights into how Google addresses this specific situation we find ourselves in due to the pandemic.
And so the question becomes, now that remote work is the new normal, are the tech tools that we have in place the right ones? And here’s the harsh reality–for many, anything other than collaboration whilst sharing the same conference room in-person is broken.
We all have our examples–incorrect versions of documents, not being able to find the right information, unproductive conference calls, you name it. You have your own story. The unfortunate thing is that it feels normal at this point, and that’s just not fair.
How—and where—people work has changed. Being a part of a distributed team is the new normal, and teams need easy-to-adopt tools that empower them to collaborate from anywhere. Learn how your team can get started in minutes, swiftly and securely.
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A Brand New Google Cloud Homepage
After collating multiple feedbacks from our Google Cloud users, Team Google has come up with a brand new homepage which is much more faster, simpler and easy to navigate. The new page gives you a clean and streamlined customised experience helping you reach to your most relevant destinations. It allows you to stay organized and helps finish tasks on time.
Based on this new development, you will notice some changes across website and other documentation. For e.g. Google Cloud Platform is now called Google Cloud and Cloud Console App is now Cloud Console App.
We hope this new homepage helps you achieve the desired experience.
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