Aiming for successful cloud security transformations to help CISOs prepare for future threats

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Many security leaders head into the cloud armed mostly with tools, practices, skills and ultimately the mental models for how security works that were developed on premise. This leads to cost and efficiency problems that can be solved by mapping their existing mental models to those of the cloud.
When it comes to understanding the differences between on-premises cybersecurity mental models and their cloud cybersecurity counterparts, a helpful place to start is by looking at the kinds of threats each one is attempting to block, detect, or investigate.
Traditional on-premise threats focused on stealing data from databases, file storage, and other corporate resources. The most common defenses of these resources rely on layers of network, endpoint, and sometimes application security controls. The proverbial “crown jewels” of corporate data were not made accessible with an API to the outside world or stored in publicly accessible storage buckets. Other threats aimed to disrupt operations or deploy malware for various purposes, ranging from outright data theft to holding data for ransom.
There are some threats that are specifically aimed at the cloud. Bad actors are always trying to take advantage of the ubiquitous nature of the cloud. One common cloud-centered attack vector that they pursue is constantly scanning IP address space for open storage buckets or internet-exposed compute resources.
As Gartner points out, securing the cloud requires significant changes in strategy from the approach we take to protect on-prem data centers. Processes, tools, and architectures need to be designed using cloud-native approaches to protect critical cloud deployments. And when you are in the early stages of cloud adoption, it’s critical for you to be aware of the division of security responsibilities between your cloud service provider and your organization to make sure you are less vulnerable to attacks targeting cloud resources.
Successful cloud security transformations can help better prepare CISOs for threats today, tomorrow, and beyond, but they require more than just a blueprint and a set of projects. CISOs and cybersecurity team leaders need to envision a new set of mental models for thinking about security, one that will require you to map your current security knowledge to cloud realities.
As a way to set the groundwork for this discussion, the cloud security transformation can start with a meaningful definition of what “cloud native” means. Cloud native is really an architecture that takes full advantage of the distributed, scalable, and flexible nature of the public cloud. (To be fair, the term implies that you need to be born in the cloud to be a native, but we’re not trying to be elitist about it. Perhaps a better term would be “cloud-focused” or doing the security “the cloudy way.”)
However we define it, adopting cloud is a way to maximize your focus on writing code, creating business value, and keeping your customers happy while taking advantage of cloud-native inherent properties—including security. One sure way to import legacy mistakes, some predating cloud by decades, into the future would be to merely lift-and-shift your current security tools and practices into the public cloud environment.
Going cloud-native means abstracting away many layers of infrastructure, whether it’s network servers, security appliances, or operating systems. It’s about using modern tools built for the cloud and built in the cloud. Another way to think about it: You’ll worry less about all these things because you’re going to build code on top of that to help you move more quickly. Abandoning legacy security hardware maintenance requirements is part of the win here. To put another way, security will follow in the steps of IT that has been transformed by the SRE and DevOps revolution.
You can extend this thinking to cloud native security, where some of your familiar tools combine with solutions provided by cloud service providers to take advantage of cloud native architecture to secure what’s built and launched in the cloud. While we talked about the differences between on-prem targeted threats compared to threats targeting cloud infrastructure, here are other vital areas to re-evaluate in terms of a cloud security mental model.
Network security
Some organizations practice network security in the cloud as if it were a rented data center. While many traditional practices that worked reasonably well on-premise for decades, along with many traditional network architectures, are either not applicable in the cloud or not optimal for cloud computing.
However, concepts like a demilitarized zone (DMZ) can be adapted to today’s cloud environments. For example, a more modern approach to DMZ would use microsegmentation and govern access by identity in context. Making sure that the right identity, in the right context, has access to the correct resource gives you strong control. Even if you get it wrong, microsegmentation can limit a breach blast radius.
Becoming cloud native also drives the adoption of new approaches to enterprise network security, such as BeyondProd. It also benefits organizations because it gets them away from traditional network perimeter security to focus on who and what can access your services—rather than where requests for access originated.
Although network security changes driven by cloud adoption can be enormous and transformational, not all areas shift in the same way.
Endpoint security
In the cloud, the concept of a security endpoint changes. Think of it this way: A virtual server is a server. But what about a container? What about microservices and SaaS? With software as a service cloud model, there’s no real endpoint there. All along your cloud security path, users only need to know what happens where.
Here is a helpful mental model translation: An API can be seen as sort of an endpoint. Some of the security thinking developed for endpoints applies to cloud APIs as well. Securing access, permissions, privileged access thinking can be carried over, but the concept of endpoint operating system maintenance does not.
Even with automation of service agents on virtual machines in the cloud, insecure agents may increase risks because they are operating at scale in the cloud. Case in point: This major Microsoft Azure cross-tenant vulnerability highlighted a new type of risk that wasn’t even on the radar of many of its customers.
In light of this, across the spectrum of endpoint security approaches, some disappear (such as patching operating systems for SaaS and PaaS), some survive (such as the need to secure privileged access,) and yet others are transformed.
Detection and response
With a move to the cloud comes changes to the threats you’ll face, and changes to how you detect and respond to them. This means that using on-prem detection technology and approaches as a foundation for future development may not work well. Copying all your on-premises detection tools and their threat detection content won’t reduce risks in the way that most cloud-first organizations will need..
Moving to the cloud provides the opportunity to rethink how you can achieve your security goals of confidentiality, integrity, availability, and reliability with the new opportunities created by cloud process and technology.
Cloud is distributed, often immutable, API-driven, automatically scalable, and centered on the identity layer and often contains ephemeral workloads created for a particular task. All these things combine to affect how you handle threat detection for the cloud environment and necessitate new detection methods and mechanisms.
There are six key domains where threats in the cloud can be best detected: identify, API, managed services, network, compute, and Kubernetes. These provide the coverage needed related to network, identity, compute, and container infrastructure. They also provide specific detection mechanisms for API access logs and network traffic captures.
As with endpoint security, some approaches become less important (such as network IDS on encrypted links), others can grow in importance (such as detecting access anomalies,) while others transform (such as detecting threats from the provider backplane).
Data security
The cloud is changing data security in significant ways, and that includes new ways of looking at data loss prevention, data encryption, data governance, and data access.
Cloud adoption sets you on a path to what we at Google call “autonomic data security.” Autonomic data security means security has been integrated throughout the data lifecycle and is improving over time. At the same time, it makes things easier on users, freeing them from having to define and redefine myriad rules about who can do what, when, and with which data. It lets you keep pace with constantly evolving cyberthreats and business changes, so you can keep your IT assets more secure and make your business decisions faster.
Similar to other categories, some data security approaches wane in importance or disappear (such as manual data classification at cloud scale), some retain their importance from on-prem to cloud unchanged, while others transform (such as pervasive encryption with effective and secure key management).
Identity and access management
The context for identity and access management (IAM) in the cloud is obviously different from your on-premise data center. In the cloud, every person and service has its own identity and you want to be able to control access.
Within the cloud, IAM gives you fine-grained access control and visibility for centrally managing cloud resources. Your administrators authorize who can act on specific resources, giving you full control and visibility to manage cloud resources centrally. What’s more, if you have complex organizational structures, hundreds of workgroups, and a multitude of projects, IAM gives you a unified view into security policy across your entire organization.
With identity and access management tools, you’re able to grant access to cloud resources at fine-grained levels, well beyond project-level access. You can create more granular access control policies to resources based on attributes like device security status, IP address, resource type, and date and time. These policies help ensure that the appropriate security controls are in place when granting access to cloud resources.
The concept of Zero Trust is strongly in play here. It’s the idea that implicit trust in any single component of a complex, interconnected system can create significant security risks. Instead, trust needs to be established via multiple mechanisms and continuously verified. To protect a cloud-native environment, a zero trust security framework requires all users to be authenticated, authorized, and validated for security configuration and posture before being granted or keeping access to cloud-based applications and data.
This means that IAM mental models from on premise security mostly survive, but a lot of underlying technology changes dramatically, and the importance of IAM in security grows significantly as well.
Shared fate for greater trust in cloud security
Clearly, cloud is much more than “someone else’s computer.” That’s why trust is such a critical component of your relationship with your chosen cloud service providers. Many cloud service providers acknowledge shared responsibility, meaning that they supply the underlying infrastructure but leave you responsible for many seemingly inscrutable security tasks.
With Google Cloud, we operate in a shared fate model for risk management in conjunction with our customers. We believe that it’s our responsibility to be active partners as our customers deploy securely on our platform, not delineators of where our responsibility ends. We stand with you from day one, helping you implement best practices for safely migrating to and operating in a trusted cloud.
Get ready to go cloud native
We offer you several great resources to help you prepare for cloud migration, and guide you as you review your current security approaches for signs of on-prem thinking.
Listen to our podcast series where Phil Venables, Vice President, CISO at Google Cloud, and
Nick Godfrey, Director, Financial Services Security & Compliance and member of Office of the CISO at Google Cloud, join me in a discussion on preparing for cloud migration (Podcast 1, Podcast 2). You can deepen your cloud native skills by earning a Professional Cloud Security Engineer certification from Google.
Google Cloud Accelerates Financial Organizations’ Journey towards Digital Transformation

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When I reflect back on the past year and the pandemic, I’m struck by how the reliance on remote work and operations has changed the fundamentals of business forever. For the financial services industry, this rings particularly true. Many conversations I’m having right now with organizations revolve around embracing a transformation cloud, and thinking of cloud computing not just as an infrastructure decision, but also as the locus for transformation throughout the company.
Today, as we welcome the industry to our Financial Services Summit, we’ll demonstrate just how Google Cloud accelerates a financial organization’s digital transformation through app and infrastructure modernization, data democratization, people connections, and trusted transactions. We hope you’ll join us.
How we’re helping financial services firms build their transformation clouds
At Google Cloud, we continue to focus on areas where we can bring the best of our capabilities to banking, capital markets, insurance, and payments customers around the world. Our work with financial services industry customers has given us a deep understanding of the real-world, specific use cases that matter most to them. This groundwork led us to engineer products and solutions that are open and flexible, not ones that force them to rip out existing investments in ERP or other early IaaS cloud implementations.
It’s why we’ve engineered solutions such as Lending DocAI, Open Banking with Apigee, and Datashare for financial services to help transform the industry. These solutions were created with our customers’ security and compliance top-of-mind and are built at the intersection of user-optimized experience, technology, and sovereignty.
At their core, financial institutions want to drive growth, reduce costs, mitigate risk, stay compliant, and increase efficiency. As a result, when we partner with them on their transformation journeys, we consider three essential focus areas:
- Enabling the human experience and connected interactions
- Building an open and intelligent data foundation for better insights
- Providing the most trusted and secure cloud in the industry
Enabling humans and connected interactions
A company’s transformation is about more than technology; people and culture ultimately drive change. HSBC, for example, recognized its business users would benefit from guided answers to common questions around risk policy compliance, and turned to Google Cloud to leverage AI and machine learning bots to assist employees, ease the burden on policy experts, and improve the user experience. Using Dialogflow, a core component of Contact Center AI, HSBC was able to build a conversational platform that quickly and accurately addresses user needs at scale.
Another example is Equifax, which used Google Workspace to support collaboration not only internally between employees, but also externally with customers. Customers can use Google Cloud solutions for financial services to build these sorts of technology-enabled human interactions quickly and easily—supporting organizational change at scale.
Building an open and intelligent data foundation for smarter, faster insights
The real impact of Google Cloud solutions for financial services comes when the whole company has access to the right information at the right time, and can act more intelligently on that data. Our solutions help businesses safely leverage their data and get a complete 360-degree view of their customers’ information, which can often be scattered across multiple systems (CRM, lending, credit, etc.). This helps financial institutions improve the overall customer experience—and sometimes even develop new products quickly.
Indeed, all financial institutions are looking for ways to grow revenue and reduce expenses, and data can be a critical ingredient to doing both effectively. As daily transactions rise, so does the volume and complexity of data. But to implement new customer experience innovations (and new revenue streams), financial institutions must first capture data effectively. This is why AXA Switzerland, for example, uses real-time analytics on Google Cloud to gain cross-industry insights about future trends and customer preferences.
Financial services organizations also need the confidence of building on a platform that provides choice, flexibility, and agility to move fast. It’s why we have an open cloud approach that allows Google Cloud services to run in different physical locations such as on-premises, other public clouds, and the edge. Customers can also harness the power of data and AI through our open APIs, machine-learning services, and analytics engines on any major cloud platform. This is why companies like Macquarie Bank are taking advantage of Google Cloud’s open, hybrid architecture to modernize and empower its developers.
Compliant and secure to address risk and regulatory needs
As a highly regulated industry, financial services is focused on security and compliance, risk and regulations, and fraud detection and prevention. Google Cloud offers unique capabilities to earn customers’ trust as part of our continuing work to be the most trusted cloud in the industry. Google Cloud provides a secure foundation that you can verify and independently control. Our cloud technology reduces risk and data loss, because it is built on comprehensive zero-trust architecture. Finally, we offer a shared-fate model built on best practices in risk management via automation, guidance, and insurance. This is why customers like BBVA have confidence anywhere their systems may operate.
On the regulatory front, global legislators and regulators continue to focus on the stability of the industry that only a decade ago went through one of the biggest liquidity crises in history. With this oversight comes strong expectations of risk mitigation. Google Cloud offers a single, global set of controls, reviewed by financial institutions and regulators around the world, and verified in collaborative audits—making compliance simpler and less costly for our customers.
Finally, Google Cloud allows financial services firms to operate confidently with advanced security tools that help protect data, applications, and infrastructure, as well as their customers from fraudulent activity, spam, and abuse. We help protect your data against threats, using the same infrastructure and security services we use for our own operations, ensuring you never have to trade-off between ease of use and security. Google Cloud encrypts data at-rest and in-transit. And we now also offer the ability to encrypt data-in use, while it’s being processed for customer VM and container workloads.
Let us help you with your transformation cloud journey
We’ve seen leading financial services companies embrace Google Cloud to help them move beyond infrastructure toward the next phase of their cloud evolution. This is an era where no company is better positioned to lead than Google Cloud, and we’re excited to help you with your journey.
Learn more about Google Cloud for financial services.
Next-Level Ecommerce Engagement: Transforming User Identities with GCIP

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One of the fundamental questions that retailers constantly ask themselves is how well they know their customers and how they can build deeper relationships. Knowing who their customers are can have a direct impact on improving customer engagement, which can lead to increased conversion rates, customer loyalty, lifetime value, and higher return on marketing spend.
Retailers have started to use innovative new methods like identity graphs, which connect information from multiple sources such as internal databases, marketing systems, online interactions and social media platforms. While these new methods have shown promise, the best and most effective approach remains customer self-identification through an authentication process.
As a result, retailers require a sophisticated user identity platform that protects customer information with proper authentication and authorization, one which incorporates advanced mechanisms like multi-factor authentication and intelligent account protection, to ensure customer information is protected throughout its lifecycle.
Google Cloud Identity Platform (GCIP) is a customer identity and access management (CIAM) solution that can enable retailers (and any other organization) to add identity and access management capabilities to online applications. GCIP is easy to administer and develop with, and is able to grow with an organization’s online user base.
With a customer identity and access management (CIAM) solution like GCIP, a retailer can quickly and easily implement powerful identity management and security capabilities such as:
- Advanced authentication through email or SMS/text messaging.
- Quicker onboarding with social logins from Google, Facebook and others.
- Flexibility to support external identity providers through identity federation.
- Support for multi-tenant B2B use cases with the ability to create unique silos of users and configurations.
- Easy to use interfaces and libraries to help web/mobile application developers quickly integrate and launch.
- Broad authentication protocol support, including SAML 2.0, OAuth/OIDC or simple email- and password-based authentication.
- Built on Google Cloud’s planet-scale infrastructure to support a growing customer base.
How does it work?
GCIP allows end users to authenticate to web and mobile applications. For retailers, this could be their online shopping app for mobile devices or an ecommerce website accessible over the internet through a web browser.
Users can sign-in with their email/passwords, phone numbers or using their social logins . If the organization uses an existing OpenID Connect (OIDC) provider, a Security Assertion Markup Language (SAML 2.0) provider or even a custom authentication system which issues signed tokens, Google Cloud Identity platform can be used as the authentication orchestrator.
Using Google Cloud Identity Platform as the primary authentication system
GCIP can serve as the primary authentication system, meaning users are provisioned into GCIP. In this case, the end user identities are securely persisted in the “account store” database. The database is a part of fully managed GCIP services and needs no provisioning or scaling from the retailer as their end user base grows. A high level architectural overview of how this flow may look like is shown below:

Using Google Cloud Identity Platform with social logins
Google Cloud Identity Platform can also be used with popular social logins such as Google, Facebook and others. This gives users a familiar option and eliminates the need to provision users in the GCIP identity store. Below is a high-level architecture diagram showing how GCIP integrates with the social login providers.

Customizing user flows
Many organizations want to be able to customize their login flows. Sometimes, an organization wants to make data related to new user creation and user logins (barring the passwords) available to other systems. These systems can include analytical systems, recommendations or promotions engines (such as sending welcome emails and promotions upon new sign-ups,) security operations (for example, to run analysis on sign-in requests to help detect account takeover attempts,) customer master data management systems, and customer data platforms. GCIP supports blocking functions and asynchronous functions to help customize the login flows and enable syndication of the login or sign-up activity related data to external systems.
Next steps
Google Cloud Identity Platform can provide a robust, scalable, secure-by-design mechanism for managing and authenticating users to online apps. To learn more about GCIP and how it can benefit your organization, please check out the documentation.

The Many Risks of Ignoring the Impact of a Tighter Cloud Security Framework
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The perimeter has disappeared and access to company data is no longer limited to your physical office or your employees. Instead, in today’s transformed workforce – increasingly connected, collaborative and in the cloud – the security perimeter has become dispersed and elastic, wrapped around each user and device.
Moreover, ‘users’ no longer refers to simply employees, but also vendors, partners, contractors, and customers. Each of these groups has its own requirements – access to different information and applications, from different locations and different devices. In this ever-evolving ecosystem of users, apps, and devices, traditional approaches to identity and access management aren’t ready for this new environment.
Time-consuming and complex, these approaches were built for the on-premise world (think cumbersome VPNs, limited device access and inconvenient authentication), instead of today’s cloud-first world.
Organizations are also facing increased pressure for digital transformation, higher compliance standards to prevent the loss of company data, and more sophisticated cyber-attacks – it’s no wonder organizations are grappling with these unprecedented pressures. Clearly, a new approach to identity management is needed.
That’s where Cloud Identity can help – an identity, access and device management (IAM/EMM) platform that helps organizations maximize user and IT efficiency, protect company data with Google-grade security, and transition to a digital workspace at their own pace.

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Security is often a deciding factor when choosing a public cloud provider. At Google Cloud, security is of the utmost importance and the security strategy encompass authentication, integrity, and encryption, for both data at rest and in transit.
Hence, Google Cloud encrypts and authenticates all data in transit at one or more network layers when data moves outside physical boundaries not controlled by Google or on behalf of Google. Data in transit inside a physical boundary controlled by or on behalf of Google is generally authenticated but not necessarily encrypted.
In addition, Google works actively with the industry to help bring encryption in transit to everyone, everywhere. It has several open-source projects that encourage the use of encryption in transit and data security on the Internet at large including Certificate Transparency, Chrome APIs, and secure SMTP.
Download this whitepaper and understand Google’s approach to the encryption of data in transit, where it is applied, and why Google is the industry leader in encryption in transit.
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Three Lesser-Known Ways to Protect Your Customers and Business From Phishing and Fraud
Your users are critical to your business, and you need security controls to keep them — and your business — safe. Built from years of Google Cloud technology and experience, these security features focus on keeping users safe on the web.
You can reduce online fraud (chargebacks, hijackings, and abuse) with reCAPTCHA Enterprise, help protect your customers from phishing sites with Phishing Protection, and detect malicious links with the Web Risk API.
Fight Fraud: Fraudulent web activities cost enterprises billions of dollars each year. Security teams need to keep the bad actors out of their websites and ensure that their customers can always get in. reCAPTCHA has been defending millions of sites for almost a decade, and the reCAPTCHA Enterprise service builds on this technology with capabilities designed specifically for enterprise security concerns.
Combat Phishing: The majority of cyber attacks begin with phishing emails and websites. Attackers use many tricks, including by leveraging enterprise brand assets, such as company names and logos, to develop phishing websites that appear authentic and lure internet users to enter valuable information such as user names and passwords. Phishing Protection helps prevent users from accessing phishing sites by identifying various signals associated with malicious content.
Watch the video to find out how the third method and what impact it can create on your organization.
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