At AirAsia, we operate a fleet of more than 270 aircraft across 23 markets, fly to more than 150 destinations and carry 100m guests each year. We’ve also been named the world’s best low-cost carrier for 11 years running. To accomplish all of this, we rely heavily on our 22,000 Allstars (employees). As AirAsia co-founder Tony Fernandes likes to say, “it has always been about the people.”

With Cloud Identity in place, our IT department can spend less time worrying about managing multiple on-premises directory servers and and can instead focus on delivering value to our Allstar employees.
–Declan Hogan, Group CIO, AirAsia

In my role as CIO, it’s critical that I give our Allstars the tools and technology they need to get their jobs done, while at the same time ensuring that our company’s data is protected and secure. While this is challenging enough in normal circumstances, we’re also in the midst of rapidly moving from legacy on-premises technologies to the cloud. Google Cloud has been a critical partner for us in this journey.

Identity Challenges

AirAsia, like many other enterprises, has relied on a legacy on-premises directory for many years. As our company has quickly grown and expanded to new markets and regions, we’ve had to manage multiple servers across a number of on-premises data centers and the public cloud, which has proved costly and time-consuming.

Our Allstars, located all across Asia, need to easily access a number of legacy on-premises apps in addition to a growing number of SaaS apps. As a business, we also needed a more seamless integration between our HR system of record and our identity solution for user provisioning and lifecycle management.

Deploying Cloud Identity is a key step towards enabling the BeyondCorp (or zero trust) security model, which we feel is the best approach to strengthen our security posture and fight modern threats.
–Declan Hogan, Group CIO, AirAsia

Solving these challenges with our existing on-premises directory was simply not feasible for us.

In recent years, we partnered with Google Cloud to help drive our digital transformation, including moving dozens of workloads and apps to Google Cloud Platform (GCP), deploying G Suite as our collaboration and productivity solution for all of our employees, and replacing thousands of Windows laptops with fast and secure Chromebooks.

We brought up our identity concerns with the Google Cloud team, and after a number of conversations, we decided to deploy Cloud Identity, Google’s cloud-based identity and access management solution, to help address the identity challenges we were facing.

Why Cloud Identity for AirAsia?

We ended up choosing Cloud Identity for a few key reasons. Here at AirAsia, we are eager to move to the cloud as quickly as possible, and moving identity management to the cloud is a key enabler of this and our broader digital transformation. Managing identities from the cloud also enables us to have a single identity and set of credentials for each employee, which they can use to access all of the applications they need to be productive, both in the cloud and on-premises.

In addition, deploying Cloud Identity is a key step towards enabling the BeyondCorp (or zero trust) security model, which we feel is the best approach to strengthen our security posture and fight modern threats.

Cloud Identity also integrates seamlessly with our existing technologies, which includes not only Google Cloud products like GCP, G Suite, and Chrome OS, but also third party tools like Citrix, Papercut, and others.

And finally, Cloud Identity offered us significant cost and resource savings. With Cloud Identity in place, our IT department can spend less time worrying about managing multiple on-premises directory servers and and can instead focus on delivering value to our Allstar employees.

Content production is increasingly happening in the cloud. While moving a creative process that spans three centuries into the modern era brings challenges and risks, MovieLabs is one organization that takes digital transformation seriously.

A nonprofit research and development group founded by a consortium of the major Hollywood studios, MovieLabs describes their mission as “exploring innovative solutions to industry challenges shared by both our member studios and the broader production, post-production and distribution ecosystem.”

In more than 50 pages of densely-packed ideas and principles, MovieLab’s The Evolution of Media Production lays out an ambitious and revelatory vision for streamlining media production in the cloud. The key themes are summarized in 10 declarative statements, which envision a new modality for media production by the year 2030:

1. All assets are created or ingested straight into the cloud and do not need to be moved.
2. Applications come to the media.
3. Propagation and distribution of assets is a “publish” function.
4. Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
5. Preservation of digital assets includes the future means to access them and edit them.
6. Every individual on a project is identified and verified, and their access permissions are efficiently and consistently managed.
7. All media creation happens in a highly secure environment that adapts rapidly to changing threats.
8. Individual media elements are referenced, accessed, tracked and interrelated using a universal linking system.
9. Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
10. Workflows are designed around real-time iteration and feedback.

The four bolded statements above are further explored in a follow-up whitepaper from MovieLabs, The Evolution of Production Security, which likewise offers six statements about what secure production in the cloud should look like:

1. Security is Intrinsic and does not Inhibit Creative Processes
2. The Security Architecture Addresses Challenges Specific to Cloud Workflows
3. Production Workflows, Processes, and Assets are Secure, even on Untrusted Infrastructure
4. The Content Owner Controls Security and Workflow Integrity
5. The Security Can Be Scaled to Appropriate Levels and Can Integrate
6. The Security Architecture Limits the Spread of any Breach and is Adaptable

The key to understanding these two papers is repeated in their titles: Evolution. Neither document is meant to outline solely what’s possible today; rather they are beacons guiding us toward a future in which the movie business is truly transformed by the cloud operating model. That means a future where media productions run much more like software supply chains: with speed, agility, and scale, and without sacrificing availability or security.

The good news is that it is possible to deploy secure production workloads in the cloud today. Using some of the built-in security features of Google Cloud, content producers can achieve Common Security Architecture for Production (CSAP) “Level 100” security for their assets (using the CSAP scale L100-L300). 

However, we think that “evolution” word is important. As many companies have learned, operating an infrastructure cloud can be costly and often presents new threat vectors for attackers. Our mission at Google Cloud is to provide scalable, reliable services for traditional IT functions and to accelerate the abilities of every organization to digitally transform its business. 

We believe the era of the transformation cloud is dawning, and companies who have been successfully operating in the cloud for years are now looking for ways to reduce costs while maintaining the cloud-scale advantages of agility and global reach. This aligns perfectly with the evolutionary vision of the MovieLabs papers, which envision media workflows changing radically to embrace cloud dynamism without all the unnecessary asset movement and complexity.

An important part of that vision from Google Cloud is that cloud service providers should remain open and interoperable with other clouds and infrastructures.

Here is a quickstart guide to mapping the L100 CSAP requirements to Google Cloud:

As you can see in the diagram, external identity providers (IdPs) such as Okta or Active Directory can serve as core security components of a CSAP L100 architecture. Alternatively, Google Cloud services such as Cloud Identity or Managed AD could be substituted.

Next, Google Cloud’s Identity-Aware Proxy (IAP) can be used in combination with Access Context Manager (ACM) to act as the first Policy Enforcement Point. This is an optional step, since it is somewhat redundant with the routing and authorization function performed by the native HP/Teradici Connection Brokers. However, IAP and ACM are core components of Google Cloud’s BeyondCorp architecture, on which CSAP is based. Additionally, adopting IAP with ACM offers productions the ability to swap out the Teradici PCoIP protocol for an alternative, such as Unity’s Parsec, without sacrificing security.

The Teradici Connection Broker is also a Policy Enforcement Point, since groups and role membership can be used to enforce access to specific workstations. 

Finally, the identity context for each user is passed through to the storage layer. For some productions, Google Cloud Storage (GCS) buckets may offer enough functionality; GCS offers an S3-compatible API which should make it easy to immediately adopt OSS tools built for S3. Other options for this include the managed NetApp Cloud Volumes and Dell PowerScale for Google Cloud services. Both of these are managed shared storage services which offer file-level access controls using standard SMB/NFS permissions. There are also a variety of third-party filers available in the Google Cloud Marketplace, such as Nasuni. You can read more about those here.

For added security, both NetApp and PowerScale should be configured to use the private services access model in Google Cloud. This effectively limits any external access to these resources by only allowing traffic from user-managed VPCs into the Google-managed and peered VPC.

Following this architecture, you can see how to achieve CSAP L100 compliance by using either only Google Cloud services or a mix of managed and cloud-first services. In either scenario, access is managed through a unified control plane and based on both user identity and role. Zero Trust principles such as context-aware access and dynamic rulesets could further be applied to the Authentication step using either Google Cloud IAP or the equivalent services from Okta, Active Directory, or others.

At this weekend’s National Association of Broadcasters conference, Google experts will be talking about the cloud and content production, and the intersection of AI and media. The journey to 2030 is only just beginning.

European organizations are moving their operations and data to the cloud in increasing numbers to enable collaboration, drive business value, and transition to hybrid work. However, the cloud solutions that underpin these powerful capabilities must meet an organization’s critical requirements for security, privacy, and digital sovereignty. We often hear from European Union policymakers and business leaders that ensuring the sovereignty of their cloud data, through regionalization and additional controls over administrative access, is crucial in this evolving landscape.

Today, we’re announcing Sovereign Controls for Google Workspace, which will provide digital sovereignty capabilities for organizations, both in the public and private sector, to control, limit, and monitor transfers of data to and from the EU starting at the end of 2022, with additional capabilities delivered throughout 2023. This commitment builds on our existing Client-side encryption, Data regions, and Access Controls capabilities.

Offering enhanced customer controls, including Client-side encryption

Encryption is an important technical control that limits a cloud provider’s access to customer data. Google Workspace already uses the latest cryptographic standards to encrypt all data at rest and in transit between our facilities. The European Data Protection Board recommendations include encryption as part of the supplementary measures to protect data. Google Workspace is leading the way on such measures with our Client-side encryption feature that allows customers to continue benefiting from the powerful innovations of Google Cloud while retaining complete confidentiality and control over their data.

Google Workspace’s unique approach to client-side encryption provides our customers with authoritative privacy control over their data through encryption keys that they can hold on site, within a nation’s borders, or within any other boundary they define. Google never has access to the keys or key holders, which means the data is indecipherable to us and we have no technical ability to access it. We deliver this level of encryption without the need for legacy desktop clients, while maintaining the same high-quality experience for your users such as online co-authoring.

Organizations can choose to use Client-side encryption pervasively across all their users, or create rules that apply to specific users, organizational units, or shared drives. Client-side encryption is now generally available for Google Drive, Docs, Sheets, and Slides, with plans to extend the functionality to Gmail, Google Calendar, and Meet by the end of 2022.

Expanding data location controls

Data regions already allow our customers to control the storage location of their covered data at-rest. We will enhance this capability by the end of 2023 through expanded coverage of data storage and processing in-region along with an in-country copy.

As employees and organizations adopt new ways of working in a hybrid world, they need secure access to data to drive key business outcomes. But this trend, combined with complex technical architectures, presents significant challenges to retaining control over where data resides.

Our cloud-native architecture means that Google Workspace functions fully within a browser, without requiring caches or installed software on employee devices. We adopt a zero-trust approach, with built-in security that provides controls to geo-fence devices and users through Context Aware Access. Moreover, admins can set sharing boundaries and define rules that govern user communication.

In short, we empower admins with critical capabilities that can give them granular control over the flow of their data without hindering the modern collaboration capabilities that form the foundation of Google Workspace. We are enabling organizations to strike the right balance between data location and collaboration across teams, partners, and customers.

Control and transparency for administrative access

When moving to a cloud-based service, organizations need greater visibility and control over all forms of administrative access to their systems, including who has access, the nature and circumstances of that access, and the ability to specify that only certain personnel—in designated countries or regions—have access. These capabilities are core to our approach for meeting evolving digital sovereignty standards.

Building on this approach, we will implement a series of new Access Controls by the end of 2023 that will enable customers to:

• Restrict and/or approve Google support access through Access Approvals.
• Limit customer support to EU-based support staff through Access Management.
• Ensure round-the-clock support from Google Engineering staff, when needed, with remote-in virtual desktop infrastructure .
• Generate comprehensive log reports on data access and actions through Access Transparency, which is already available in GA.

Sovereign Controls for Google Workspace will deliver digital sovereignty through a comprehensive set of capabilities for organizations working in and across EU regions. In parallel, Google Cloud will continue to provide customers with legal mechanisms for international data transfer, which will include making the protections offered by the new EU data transfer framework available once it is implemented.

We remain committed to equipping our customers in Europe and across the globe with powerful technical solutions that help them adapt to, and stay on top of, a rapidly evolving regulatory landscape. We’ve designed and built Google Workspace to operate on a secure foundation, providing capabilities to keep our users safe, their data secure, and their information private. Digital sovereignty is core to our ongoing mission in Europe and elsewhere, and a guiding principle that customers can rely on now and into the future.

Editor’s note: When Europe’s largest mobile communications company, Vodafone, was asked by the European Commission to help understand population movement across the European Union and the UK to help fight COVID-19, it was able to provide anonymized mobile network-based insights to answer the call. Here’s how Vodafone, with the support of Google Cloud, rapidly mobilized the COVID-19 frontline, while respecting its customers’ privacy.

With the emergence of COVID-19 in early 2020, the European Commission—the executive branch of the European Union (EU)—knew that technology would be instrumental in its fight to control the pandemic. With various lockdowns imposed across its member states, the Commission was keen to predict and prevent the spread of COVID-19 and to manage the related social, political and financial impacts. 

Mobile network data helps track COVID-19 across the EU

Mobile networks produce location data, which can be turned into useful anonymous insights to understand population movement within a geographic area. The European Commission, working with mobile industry association GSMA (Groupe Speciale Mobile Association), asked Europe’s major mobile phone operators for help in producing insights to support the fight against COVID-19. As the largest mobile network operator within the EU, Vodafone saw this as a critical opportunity to participate. 

Vodafone had previous experience of using mobile network data to support pandemic research. For example, in 2019, Vodafone provided mobility pattern analysis to help track the spread of Malaria in Mozambique. And, during the early stages of the COVID-19 pandemic (prior to working with the European Commission), Vodafone assisted the Italian and Spanish governments in understanding their citizens’ mobility patterns. Vodafone had also previously offered anonymized and aggregated population mobility insights to support public transport and tourism authorities and retail organizations in a number of countries. Consequently, Vodafone was perfectly placed to play a greater role in supporting the European Commission’s response to the pandemic. 

When asked to assist the European Commission, Vodafone first considered how it could safely share its data with the governing body without providing details on the individual movements of its customers. It realized it could achieve this through an elaborate set of anonymization and aggregation techniques. Insights are aggregated from a minimum of 50 users and Vodafone only shared these anonymous insights and never the actual raw data with the Commission. As specified by the EU, these insights are then presented onto a large geographical region, typically a city or a county with thousands of people living in that area.

These insights illustrate how people move, helping to determine how lockdowns and self-isolation measures were impacting behaviors.

Using Google Cloud to collate and store population mobility data

In April 2020, Vodafone began migrating its operations, including its mobile data, to Google Cloud on servers in Europe and the UK with elaborate security safeguards, including encryption, building on a previous partnership. 

With the data residing in EU and UK data centers and not the United States, Vodafone could then retrieve anonymous insights from Google Cloud Storage instantaneously. Before supplying any information to the European Commission, however, Vodafone used Dataflow to validate the data and run a series of tests to ensure the database had accurate data, before ingesting and archiving the relevant metrics. For instant access, the data was then made available to the European Commission using a Redis database on Google Kubernetes Engine.

To ensure aggregate Vodafone customer data was always safe, secure, and anonymous, all entry points to the front-end were protected behind Google Cloud Armor, where only specific IP addresses were allowed. Using these tools, seamless data pipelines fed in predefined key performance indicators from each specified European market. While data quality measures ensured the definitions for metrics across markets were consistent and could be accurately compared.

The architecture (pictured below) shows how Vodafone integrated and anonymized its data on Google Cloud.

Live interactive dashboard shows population mobility in real-time

With its data integrated on Google Cloud, Vodafone created a live, interactive dashboard to track mobility patterns and share relevant information with the European Commission in real-time. 

The European Commission Joint Research Center (JRC) was able to gather valuable information from these insights, which enabled them to see where population mobility was aiding the spread of the disease, when cross-referenced with health data. It could also assess the implications of lockdowns on different populations and forecast cross-country spreading.

Mobile data aids disease modeling for multiple stakeholders

The Vodafone data became instrumental in modeling the likely course of the disease too. For example, the University of Southampton in the UK used it to predict the outcome of different coordinated COVID-19 exit strategies across Europe. This research was published in Science Magazine in September 2020. 

The Vodafone data dashboard continues to be used by individual governments, NGOs and organizations to further investigate the impacts of the pandemic and to measure the effectiveness of response strategies alongside the rollout of vaccination programs. The project also helped Vodafone win a DataIQ award for most effective stakeholder engagement. 

Using the learnings from this project, Vodafone has been able to adapt its own B2B solution, called Vodafone Analytics, by adaptIng and migrating the code to work in Google Cloud Platform. This solution has been rolled out across Germany, Greece, Portugal and South Africa, and new countries are being onboarded every day. Vodafone Analytics already has more than 100 customers leveraging it for a variety of use cases—Italian fashion retailer OVS, uses it for its smart retail operation, while global real estate company, JLL, uses it to understand the footfall passing through its properties. 

Working together, Vodafone and Google Cloud continue to help a range of organizations, governments, and NGOs navigate through the ongoing pandemic,  optimize their operations, and help the greater good, without infringing individuals’ fundamental rights to privacy.

To learn more about Google Cloud and Vodafone, watch our full interview here.