AI researchers and engineers need better data to enable better AI solutions. The quality of an AI solution is determined by both the learning algorithm (such as a deep-neural network model) and the datasets used to train and evaluate that algorithm. Historically, AI research has focused much more on algorithms than datasets, despite their vital importance. As a result, many algorithms are freely available as starting points, but many important problems lack large, high-quality open datasets. Further, creating new datasets is expensive and error-prone.

Recently, the data-centric AI movement has emerged, which aims to develop new methodologies and tools for constructing better datasets to fix this problem. Conferences, workshops,  challenges, and platforms are being launched to support improving data quality and to foster data excellence. Thought leaders such as Andrew Ng at Landing.AI and Chris Re at Stanford University are encouraging AI developers to focus more on iterative data engineering than they do tuning their learning algorithms. Our CHI-best-paper-award-winning paper, “Everyone wants to do the model work, not the data work” highlighted the significance of data quality in the practice of ML. 

At Google, we are excited to contribute to data-centric AI. Today, Google Cloud is adding a new high value dataset to the Public Dataset Program, and Google researchers are announcing DataPerf, a new multi-organizational effort to develop benchmarks for data quality and data centric algorithms.

Google Cloud is committed to helping users improve their data quality, starting with supporting better public data. The Public Datasets program provides high quality datasets pre-configured on GCP for easy access. Google Cloud is adding a new high-value dataset developed by the MLCommons™ Association (which Google co-founded) to the Public Datasets program: The Multilingual Spoken Words Corpus: a rich audio speech dataset with more than 340,000 keywords in 50 languages with upwards of 23.4 million examples.

This new public dataset is aligned with the MLCommons Association vision for “open” datasets – accessible by all – that are “living” – continually being improved to raise quality and increase representation and diversity.

Google researchers, in collaboration with multiple organizations, are announcing the DataPerf effort at the NeurIPS Data-Centric AI workshop today, to develop benchmarks to improve data quality. Much like the the MLPerf™ benchmarking effort which is now the industry standard for machine learning hardware/software speed, DataPerf brings together the originators of prior efforts including: CATS4ML, Data-Centric AI Competition, DCBench, Dynabench, and the MLPerf benchmarks to define clear metrics that catalyze rapid innovation. DataPerf will measure the utility of training and test data for common problems, and algorithms for working with datasets such as: selecting core sets, correcting errors, identifying under-optimized data slices, and valuing datasets prior to labeling.

Together, supporting open, living datasets for core ML tasks, and the development of benchmarks to direct the rapid evolution of those datasets will empower the researchers and engineers who use Google Cloud to do even more amazing things – and we can’t wait to see what they create!

Acknowledgements: In collaboration with Lora Aroyo and Praveen Paritosh.

It’s simply amazing to witness how some of our systems integrators employ Google Cloud solutions to drive innovation in ways we at Google may never have considered—especially in healthcare.  According to analyst firm MarketsandMarkets, the market for the Cloud in healthcare is projected to grow 43% between 2020 and 2025 to nearly $65 billion, fueled by the need for better technology infrastructures and faster digital transformation.  

Healthcare and life sciences communities are looking to Google Cloud and its Service engagement model partners to improve collaboration and activate the power of medical data.  These transformations deliver robust data analytics and bring a much deeper perspective into health epidemics like COVID-19 to help save lives.

In the healthcare and life sciences industry, our Google Cloud partners and customers provide constant energy and inspiration–and are the magic in some key healthcare innovations globally.  

Let me show you how they are solving real-world business challenges.

Improving collaboration in Healthcare

Cloudbakers and Comanche County Memorial Hospital transitioned 2,000 employees to Google Workspace to improve collaboration, reduce costs, and increase security. By implementing a system that requires less maintenance while enabling mobile access to data and true collaboration, Comanche County Memorial Hospital saves $175,000 annually on licenses and helps medical professionals spend more time with patients.

“We chose Google Workspace because it cost a quarter of what we were paying previously, offers the kind of modern features that healthcare facilities need, and gave us data security and peace of mind.” —James Wellman, CIO, Comanche County Memorial Hospital

Accessing previously locked down medical data

Google Cloud and Quantiphi supported advances in cloud-based machine learning services to reduce infrastructure costs, unlock new paths of treatment, and dramatically reduce the amount of time it takes to evaluate scanned imagery following a stroke.  John Hopkins University BIOS Division has been working on medical imaging to accelerate insights from scans on approximately 500 patients from 2,500 hours to 90 minutes, and lead to more accurate decision-making for brain injury patients that will ultimately improve medical outcomes.  

“We’ve aligned closely with the goal of showing that a cloud-based, AI-driven approach is robust and that it can be performed while protecting personal PHI. In terms of costs, the cloud has definitely reduced some of the traditional financial demands of our research.” —Daniel F. Hanley, Jr., M.D., Director, Johns Hopkins University BIOS Division

Improving data access with the flexibility of Google Cloud

With the help of MediaAgility, TRIARQ migrated to Google Cloud to modernize their platform, build new applications, and expand their global footprint.  With BigQuery, TRIARQ can now consolidate all transactional data, past and present, into a single location to report on specific insights and predict future data from e-prescriptions to complex revenue-cycle data and value-base analysis.

“The future of this industry will need to be a global one, and we can no longer be stuck in legacy systems if we want to survive. Having a team that is passionate about supporting us in this journey is definitely a plus point.”—Yaw Kwakye, Co-founder and Chief Architect, TRIARQ

Increasing visibility to COVID-19 outbreaks for actionable insights

As part of its response to the COVID-19 pandemic, HCA Healthcare chose to work with Google Cloud and SADA to create a national portal that increases visibility into outbreaks in 3,100 counties across the country in just 8 weeks.  Now, the portal generates 30,000 new analytical views each day that can help inform private and public sector decision making for reopenings, closures, hot spots, and many other population health management activities. 

“This project required deep knowledge of AI, and consumer-facing platforms, as well as healthcare. Google brought together the ideal combination of product, people, and partners. Google Cloud’s healthcare-specific products along with SADA’s expertise in the healthcare IT space made this partnership the perfect choice to move quickly and intelligently.”—Dr. Edmund Jackson, Chief Data Officer, HCA Healthcare

We’re committed to building the technology, resources, and services through Partner Advantage to help our partners address this opportunity.  Looking for a solution focused partner in your region who has achieved Expertise and/or Specialization in your industry?  Search our Global Partner Directory.  Not yet a Google Cloud partner? Visit Partner Advantage and learn how to become one today!

Editor’s note: In Today’s guest post we hear from beauty leader L’Oréal about their approach to building a modern data platform on fully managed services: managing the ingest of diverse datasets into BigQuery with Cloud Run, and orchestrating transformations into relevant business domain representations for stakeholders across the organization. Learn more about how businesses have benefited from Cloud Run in Forrester’s report on Total Economic Impact.

L’Oréal was born out of science. For over 100 years, we have always shaped the future of beauty, and taken its eternal quest to new horizons. This has earned us our current position as the world’s uncontested beauty leader (~€ 32 B annual sales in 2021), present in 150 countries with over 85,000 employees.

Today, with the power of our game-changing science, multiplied by cutting-edge technologies, we continue our lifelong journey of shaping the future of beauty.

As a Beauty Tech company, we leverage our decades-long heritage of rich data assets to empower our decision-making with instant, sophisticated analysis.

Because we oversee global brands, which must adapt to local requirements, we need to maintain a deep understanding of what a brands’ data represents, while managing disparate legal and regulatory requirements for different countries. Our end goal is to run a safe, compliant and sustainable data warehouse as efficiently and effectively as possible.

We sync and aggregate internal and external data from a wide variety of sources across organizations and retail stores. This made the management of our data warehouse infrastructure used to be very complex and hard to manage before Google Cloud. L’Oréal’s footprint was so large that we once found it impossible to have a standardized method to handle data. Every process was vendor-specific, and the infrastructure was brittle. We went looking for a solution to our complex data infrastructure needs, and defined the following non-negotiable principles:

• No Ops: The job of a developer at L’Oréal is not to manage servers. We need an elastic infrastructure that scales on demand, so that our developers can focus on delivering customized and inclusive beauty experiences to all consumers, rather than focusing on managing servers.
• Secure: We have strict security and compliance requirements which vary by country, and we employ a zero-trust security strategy. We must keep both our own internal data and customer data safe and encrypted.
• Sustainable : Our data lives in multiple environments, including on-prem data centers and public cloud services. We must be able to securely access and analyze this data while minimizing the complexity and environmental impact of moving and duplicating data.
• End-to-end supervision: Because developers shouldn’t be managing servers, we need a “single pane of glass” dashboard to monitor and triage the system if something goes wrong.
• Easy-to-deploy: Deploying code safely should not compromise velocity. We are constantly developing innovations that push the boundaries of science and reinvent beauty rituals. We need integrated tools to make our code deployment process seamless and safe.
• Event-driven architecture: Our data is used globally by research, product, business and engineering teams with high expectations on data quality and timeliness. Many of our internal processes and analysis are based on near real-time data.
• Data products delivered “as a service”: We want to empower our employees to drive business value at record speed. To that end, we need solutions that enable us to remove the developers from the critical path of solution delivery as much as possible.
• Extract-load-transform (ELT): Our goal is to implement the pattern to load data as soon as possible into the data warehouse to take advantage of SQL transformations.

After considering multiple vendors on the market, with these principles in mind, we landed on end-to-end Google Cloud serverless and data tooling. We were already using Google Cloud for a few processes, including BigQuery, and loved the experience.

We’ve now expanded our use of Google Cloud to fully support the L’Oréal Beauty Tech Data Platform.

L’Oréal’s Beauty Tech Data Platform incorporates data from two types of sources: directly via API, which is data that adapts easily to our schema and is inserted directly into BigQuery, and bulk data from integrations, which require event-driven transformations using Eventarc mechanisms. These transformations are performed in Cloud Run and Cloud Functions (2nd gen), or directly in SQL. With Google Cloud, we can adapt very quickly.

Today, we currently have 8500 flows for ~5000 users using the native zero-trust capabilities offered by Google Cloud. Indeed, the flows come from Google Cloud and other third-party services.

BigQuery enabled us to adopt standard SQL as our universal language in our data warehouse and meet all expectations for queries and reporting. We were also able to load original data using features like federated queries, and efficiently transitioned from ETL to ELT data ingestion by handling semi-structured data with SQL. This approach of loading original data from sources into BigQuery with non-destructive transformations allows us to reprocess data for new use-cases easily, directly within BigQuery.

Our applications are hosted on multiple environments – on-premises, in Google Cloud, and in other public clouds. This made it difficult for our data engineers and analysts to natively analyze data across clouds until we started using BigQuery Omni. This capability of BigQuery allowed us to globally access and analyze data across clouds through a single pane of glass using the native BigQuery user interface itself. Without BigQuery Omni, it would’ve been impossible for our teams to natively do cross-cloud analytics. Moreover, it eliminated the need for us to move sensitive data, which is not only expensive because of local tax and subsea transport, but also incredibly risky – sometimes even forbidden – because of local regulations.

Today Google Cloud powers our Beauty Tech Data Platform, which stores 100TB of production data in BigQuery and processes 20TB of data each month. We have more than 8000 governed datasets, and 2 millions of BigQuery tables coming from multiple data sources such as Salesforce, SAP, Microsoft, and Google Ads.

For more complex transformations where custom and specific libraries are required, Cloud Workflows help us to manage the complexity very efficiently by orchestrating steps in containers through Cloud Run, Cloud Functions and even BigQuery jobs — the most used way to transform and add value to the L’Oréal data.

Additionally, by using BigQuery and Google Cloud’s serverless compute for API ingestion, bulk data loading, and post-loading transformations, we can keep the entire system in a single boundary of trust at a fraction of the cost. With ingest, queries, and transformations all being fully elastic and on-demand, we no longer have to perform capacity planning for either the compute or analytics components of the system. And of course these services’ pay-as-you-go model perfectly aligns with L’Oréal’s strategy of only paying for something when you use it.

Google Cloud fulfilled the requirements of our Beauty Tech Data Platform. And as if offering us a no-ops, secure, easy-to-deploy, custom-development free, event-based platform with end-to-end supervision wasn’t enough, Google Cloud also helped us with our sustainability efforts.

Being able to measure and understand the environmental footprint of our public cloud usage is also a key part of our sustainable tech roadmap. With Google Cloud Carbon Footprint, we can easily see the impact of our sustainable infrastructure approach and architecture principles. Our Beauty Tech platform is a strategic ambition for L’Oréal: inventing the beauty products of the future while becoming the company of the future.

Sustainable tech is an imperative and a very important step towards this ambition of creating responsible beauty for our consumers, and sustainable-by-design tech services for our employees. We all have a role to play, and by joining forces, we can have a positive impact.

Google Cloud’s data ecosystem and serverless tools are highly complementary, and made it possible to build a next-generation data analytics platform that met all our needs.

Get started using serverless and BigQuery together on Google Cloud today.

In the competitive world of consumer goods, sustainability matters more than ever. In recent Google survey, 82% of consumers said sustainability is more top of mind now than it was before COVID-19¹ and 78% said that big businesses have a role to play in helping to fight climate change.² As well as delivering on customers’ heightened expectations, sustainable business practices can help organizations reduce waste and lower operational costs and even help attract top talent.

Not only is sustainability good for business performance and the bottom line, it’s great for the planet, too. And it’s something we care deeply about at Google. Since our earliest days, we have focused on developing services that significantly improve the lives of billions of people while operating our business in an environmentally sustainable way. In 2007, we were the first major company to become carbon neutral, and in 2017 we were the first to achieve 100% renewable energy. Today, we proudly operate the cleanest cloud in the industry. We’ve also been powering humanitarian, scientific, and environmental initiatives studying geospatial information and making it available for analysis via Google Earth Engine. 

Powering the future of responsible sourcing 

How does all this relate to CPG supply chains? The world relies on raw materials like palm oil, soy, and cocoa to produce the items we consume every day—such as coffee, chocolate, frozen foods, shampoo, toothpaste, cosmetics, and even household cleaning products. Yet as demand for these materials continues to grow, forests are under threat. Change is needed.

As sustainability moves further into the spotlight, in-demand crops face increased supplier scrutiny. Environmentally conscious companies want to know what percentage of their raw materials is sourced from deforestation-free suppliers—and how they can improve that number. Until recently, many CPG brands have found it hard to get real-time, reliable visibility into operations at a local supplier level, globally. 

Google Cloud, in partnership with NGIS, is helping brands gain a deeper understanding of raw material sourcing practices across supplier networks, so they can improve supplier performance and compliance in the fight against deforestation. The TraceMark solution, developed by NGIS, uses Google Earth Engine and BigQuery to analyze and visualize how suppliers behave over time. 

Google Earth Engine is the world’s largest archive of open Earth data. It combines a multi-petabyte catalog of satellite imagery and geospatial datasets with planetary-scale analysis capabilities to help people detect changes, map trends, and quantify differences on the Earth’s surface.With Earth Engine, organizations can analyze the potential social, and environmental impacts of the decision they make. 

Together, TraceMark, Google Earth Engine and BigQuery help companies visualize, monitor, and measure the impact of suppliers’ farming practices. The process starts with Earth Engine, which aggregates and harmonizes planetary data into images that it has been collecting for decades. Then, boundary maps for different suppliers are created and NGIS applies climate data science and machine learning to turn pixels into insights. Finally, BigQuery and Vertex AI -Google Cloud’s unified artificial intelligence platform are used to produce supplier scoring, which is integrated into downstream ERP and procurement systems to support more informed decision-making.

These efforts support the responsible sourcing of raw materials by making supply chains more agile, transparent and traceable.

“NGIS is thrilled to work with Google Cloud and its partners to enable business accountability for sustainable practices at all levels of their supply chain,” said Nathan Eaton, Executive Director, NGIS. “Google Earth Engine provides unique geospatial capability that [gives] leaders visibility and control over their environmental footprint and that of their suppliers in a way that was not previously possible.” 

Unilever commits to working towards a deforestation-free supply chain 

Unilever is a great example of a company committed to using technology in the quest to become more sustainable. Since 2020, Unilever has partnered with Google Cloud to use data for eco-friendly decision-making, particularly when it comes to sustainable commodity sourcing. 

By combining the power of cloud computing with satellite imagery and AI, we’re helping Unilever build a more holistic view of the forests, water cycles, and biodiversity that intersect its supply chain. By gaining a complete picture of these ecosystems, Unilever can detect deforestation while simultaneously prioritizing critical areas of forest and habitats in need of protection.

The cleanest cloud for your sustainable transformation

We are excited to bring Google Earth Engine and NGIS to our CPG customers to help them meet their sustainability goals. Looking ahead, we’re committed to furthering our own ambitious sustainability goals and empowering CPG brands with the technology to do more for our environment and our shared future. 

Contact your cloud seller to learn more about Tracemark sustainable sourcing solutions and how Google Cloud can help you advance your sustainability initiatives.

Explore TraceMark on the Google Cloud Marketplace

To know more about how we are helping CPGs transform digitally read this ebook

<sup>1. Google/C Space, BR, FR, DE, IN, MX, U.K., U.S., qualitative survey activity, n = 528, Nov. 24–Nov. 26, 2020.
2. Google/Ipsos, Google Sustainability, BR, FR, DE, IN, JP, U.K., U.S., n=16,959 online population 18–70, July 2021.</sup>

With a data strategy and data warehouse in place, EdTechs are building a data culture that helps everyone – from educators and administrators, to employees in marketing and accounting – make more informed decisions with their data.

So how do you build a data culture in your organization? It starts by asking these questions:

• Are users able to find answers to their data questions from available data?
• Can they act based on available metrics?
• Can they tell a compelling story with the data at hand?

How well is your company using analytics? The matrix  from Looker’s Analytical Maturity eBook, shows ranges from “vanity” (nice to see) metrics to “optimization.” 

Adopting and rolling out your organization’s new data platform

As outlined in the previous blog in this series, From data chaos to data-driven: How dedicated data teams can help EdTechs influence the future of education, a comprehensive data team is essential for building a data warehouse. That data team should include a core education intelligence team. This team can align with analytically savvy members of each department they support. It’s critical that the Education Intelligence team understand each department’s reporting needs and can make adjustments based on user feedback.

Include these key components to ensure smooth adoption for internal teams:

• Share a roadmap: An effective rollout team always knows what’s next on their roadmap and communicates that to the entire organization. Launching analytics across an entire company at once usually leads to slow movement, miscommunication, and lack of adoption. A roadmap will ease this transition.
• Train everyone: This approach makes sure everyone is consistent during the data rollout. Show users how to make the most of the platform your data team has created, and be sure they know where they can go for help.
• Monitor and optimize: Monitor your organization’s analytics usage. Understand which individuals are using your education intelligence system to drive their day-to-day operations. These individuals can provide further insight into what is working. Identifying those who may need more guidance and support ensures they don’t miss out on benefits.

Guild Education: Creating a data culture

Guild Education started working with Google Cloud to build a data culture and implemented Looker as their data platform. 

The company transformed their student success program—in which coaches work directly with connected employees throughout their educational journey—with Looker. “As enrollments increased, even spreadsheets were not able to accurately keep track of caseloads,” Sean McKeever, Senior Business Intelligence Analyst, recalls. “We needed a singular source of truth that could be updated in almost real-time.” In response, they created “Student Rosters” to manage a coach’s student outreach.

Users were thrilled with the new tools, and when the coaching team grew from 20 to 90, Sean created ambassador groups consisting of data specialists to support each department. This sparked Guild Education’s “data-driven evolution.”

“Unexpectedly, the Student Success task force also became an engine for new BI work,” Sean says. “They blew my highest expectations out of the water and started owning virtually the entire process: building requirements, prototyping, testing, and deploying new dashboards and panels—with hardly any help from the BI team.”

These successes have set Guild Education on its way to becoming a fully data-driven company. Unexpectedly, the Student Success task force also became an engine for new BI work…they blew my highest expectations out of the water and started owning virtually the entire process…with hardly any help from the BI team.Sean McKeever
Senior Business Intelligence Analyst, Guild Education

Start your journey from data chaos to data-driven

We hope this three-part series has shown how data analytics has an important role to play in transforming the future of education. EdTech companies are unlocking the power of big data to serve their customers. “The education landscape is changing rapidly, and EdTech has a major role to play as institutions adapt to the massive shift in learners’ preferences and expectations,” says Jesus Trujillo Gomez, Strategic Business Executive, Education & Research, Google Cloud. 

Feeling inspired? Let’s meet your EdTech challenges together and transform your data culture. Visit Google Cloud for education technology.