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A Path to Predictable Cloud Costs
Google Cloud’s cost management tools provide the visibility, accountability, control, and intelligence you need so that you can scale your business in the cloud with confidence. Tailored to meet the needs of organizations of all sizes, these tools help reduce complexity and increase the predictability of your cloud costs.
These tools help you gain visibility into your current and forecasted costs, identify cost drivers, and leverage key insights to confidently plan, manage, and optimize your costs with built-in reporting and customizable dashboards.
You can promote a culture of accountability for costs across your organization and better understand your return on cloud investments with flexible options for organizing resources and allocating costs to departments and teams.
Google Unveils Topaz, the New Subsea Cable Connecting Asia and Canada

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There’s a new subsea cable in town: Topaz, the first-ever fiber cable to connect Canada and Asia.
Once complete, Topaz will run from Vancouver to the small town of Port Alberni on the west coast of Vancouver Island in British Columbia, and across the Pacific Ocean to the prefectures of Mie and Ibaraki in Japan. We expect the cable to be ready for service in 2023, not only delivering low-latency access to Search, Gmail and YouTube, Google Cloud, and other Google services, but also increasing capacity to the region for a variety of network operators in both Japan and Canada.
Google is spearheading construction of the project, joined by a number of local partners in Japan and Canada to deliver the full Topaz subsea cable system. Other networks and internet service providers will be able to benefit from the cable’s additional capacity, whether for their own use or to provide to third parties. And, similar to other cables we’ve built, with Topaz we will exchange fiber pairs with partners who have systems along similar routes. This is a longstanding practice in the industry that strengthens the intercontinental network lattice for network operators, for Google, and for users around the world.

Network infrastructure investments like Topaz bring significant economic activity to the regions where they land. For example, according to a recent Analysys Mason study, Google’s historical and future network infrastructure investments in Japan are forecasted to enable an additional $303 billion (USD) in GDP cumulatively between 2022 and 2026.
The width of a garden hose, the Topaz cable will house 16 fiber pairs, for a total capacity of 240 Terabits per second (not to be confused with TSPs). It includes support for Wavelength Selective Switch (WSS), an efficient and software-defined way to carve up the spectrum on an optical fiber pair for flexibility in routing and advanced resilience. We’re proud to bring WSS to Topaz and to see the technology is being implemented widely across the submarine cable industry.
While Topaz is the first trans-Pacific fiber cable to land on the West Coast of Canada, it’s not the first communication cable to connect to Vancouver Island. In the 1960s, the Commonwealth Pacific Cable System (COMPAC) was a copper undersea cable linking Vancouver with Honolulu (United States), Sydney (Australia), and Auckland (New Zealand), expanding high-quality international phone connectivity. Today, COMPAC is no longer in service but its legacy lives on. The original cable landing station in Vancouver — the facility where COMPAC made landfall on Canadian soil — has been upgraded to fit the needs of modern fiber optics and will house the eastern end of the Topaz cable.
Traditional and treaty rights, and local communities, are deeply important to our infrastructure projects. The Topaz cable is built alongside the traditional territories of the Hupacasath, Maa-nulth, and Tseshaht, and we have consulted with and partnered with these First Nations every step of the way.
“Tseshaht is very proud of this collaboration and our partnership with Google, who has been very respectful and thoughtful in its engagement with our Nation. That’s how we carry ourselves and that’s how we want business to carry themselves in our territory.“ — Tseshaht First Nation – Elected Chief Councillor-Ken Watts
“The five First Nations of the Maa-nulth Treaty Society are pleased that we have concluded an agreement with Google Canada and have consented to the installation of a new, high-speed fiber optic cable through our traditional territories. This agreement, in which both Google Canada and our Nations benefit, is based on respect for our constitutionally protected treaty and aboriginal rights and enhances the process of reconciliation. We would also like to acknowledge the sensitivity that Google Canada expressed during our talks in regard to the pain and trauma experienced by our people as a result of residential school experience. We look forward to a long and mutually beneficial relationship with Google Canada.” —Chief Charlie Cootes, President of the Maa-nulth Treaty Society
“Google’s respect towards our Nation is appreciated and has good energy behind it.” —Hupacasath First Nation – Elected Chief Councilor – Brandy Lauder
With the addition of Topaz today, we have announced investments in 20 subsea cable projects. This includes Curie, Dunant, Equiano, Firmina and Grace Hopper, and consortium cables like Blue, Echo, Havfrue and Raman — all connecting 29 cloud regions, 88 zones, 146 network edge locations across more than 200 countries and territories. Learn about Google Cloud’s network and infrastructure on our website and in the below video.
Bushel: Empowering Agribusinesses One Step at a Time with Google Cloud

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Working to put food on all of our tables, today’s farmers are facing a higher amount of instability from input supply chain issues to weather patterns. Adding to this challenge are problems farmers face when trying to correctly time grain purchases, sales and transport. Farmers have always been stewards of the land, but now the demand for sustainable products has them needing to better prove their regenerative practices.
At Bushel, we understand these problems can’t be solved overnight or by a single company. We focus on empowering agribusinesses and farmers to work even more closely together to build a more sustainable agricultural supply chain by rapidly responding to market changes. With Bushel, farmers can track market prices in real time, instantly buy and sell grain, analyze inventory and transactions, and securely share verified information with grain operators and other producers. We provide the digital tools to streamline how farmers buy and sell commodities throughout the agricultural industry’s supply chain to help address market inefficiencies that can lead to waste, and have the information and resources to help them flex and adapt as complexity increases in farming operations.
Approximately 40% to 50% of all U.S. grain transactions now pass through the Bushel platform. As we continue to grow, Bushel continues to focus on what digital tEmpowering Farmers: Bushel Drives 40-50% of US Grain Transactions, Fueling Sustainable Agricultureools can support each point in the supply chain. Many focus on the first mile at the farm or last mile at the store. But Bushel is focused on modernizing the middle where grain purchasing and processing sit. We aim to help local grain industries and stabilize regional agricultural supply chains.
Starting with a simple mobile app; now scaling into an agricultural ecosystem
Bushel began its journey in 2017 as a small-scale platform for farmers that delivered grain contracts, cash bids, and receipts. As Bushel evolved into a comprehensive agricultural ecosystem, we realized we needed knowledgeable technology partners to help us rapidly scale while saving time and administrative costs. That’s why we started partnering with the Google for Startups Cloud Program to get support from Google and work with Google Cloud Managed Services partner, DoiT International to help support our use of GKE and create a multi-regional deployment as well as migrate our CUDs to new Compute Engine families and continue to optimize our footprint. We’ll also use DoiT’s Flexsave technology to reduce the management overhead of CUDs in the future.
In just one year, we expanded to over 1,200 live grain receiving locations and quickly grew our services portfolio with electronic signature capabilities, commodity balances, and web development. Because that relationship between farmer and agribusiness is so important, we provide more than 200 grain companies with white-labled digital experiences so each farmer sees their local grain facility they do business with on both desktop and mobile. To further our extension into the digital infrastructure of agriculture, we subsequently acquired GrainBridge and FarmLogs to help farmers handle specific jobs and tasks, and provide the needed insights to improve their business operations. Over 2,000 grain receiving locations across the United States and Canada now use Bushel products. We accomplished all this on Google Cloud.
We leverage the secure-by-design infrastructure to protect millions of financial transactions and keep sensitive customer data safe. Our data is processed and stored in Google’s secure data centers, which maintain adherence to a number of compliance frameworks. We utilize Google Kubernetes Engine extensively as it reduces operational overhead and offers auto scaling up to 15,000 nodes.
Database provisioning, storage capacity management, and other time-consuming tasks are automated with our Cloud SQL usage. Query Insights for Cloud SQL streamlines database observability and seamlessly integrates with existing apps and Google Cloud services such as GKE and BigQuery.
Empowering farmers and agribusinesses in North America
The Google Cloud Account Team had been instrumental in helping Bushel build an expansive agricultural platform that powers APIs, apps, websites, and digital solutions. Google’s startup experts are incredibly responsive, with deep technical knowledge that can’t be found elsewhere. Google Cloud also has provided us credits to explore new ways of analyzing the vast amounts of data we generate, verify, and transfer with solutions such as BigQuery and Pub/Sub.
With BigQuery, we can run analytics at scale with 26%–34% lower three-year TCO than cloud data warehouse alternatives. BigQuery delivers actionable insights on a highly secure and scalable platform, includes built-in machine learning capabilities, and integrates with Pub/Sub to ingest and stream analytic events via Dataflow.
With Bushel, farmers across North America are rapidly responding to sudden market changes by tracking grain prices in real time and instantly buying and selling crops. We see a future where this business information becomes insights – where a farmer can not just know where to sell their grain, but when to sell. The burden right now to engage with carbon markets is high, full of paper-based binders and verification forms. We see a world where farming practices recorded digitally can be permissioned along the supply chain for a better picture of how our food is grown.
With the Bushel platform, millions of farmers around the world will have the digital tools to modernize local grain industries, build more sustainable agricultural supply chains, and help to address global food inequity.
If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
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Philips Looks to Google Cloud for its Connected Lighting Solution
Philips Lighting wanted to transform the way people use lighting in their homes. The company aimed to connect light bulbs to the Internet, tie them to usage data, and make them interactive in order to offer benefits beyond basic lighting—for creating amazing experiences, home security, or to support well-being, like providing the right light for daily activities.
To do that, Philips Lighting launched Philips Hue connected lighting, designed so people could control their lighting from smartphone apps. But Philips Lighting needed a cloud platform that would let the apps securely access, monitor, and interact with the new lighting system. The company decided to build the backend using Google Cloud Platform.
Google Cloud Platform has dramatically cut the costs and resources required to handle the Philips Hue backend and scales on demand. Philips Lighting runs the platform with 10 times the scale of other similar projects, but with only one-tenth of the workforce.
Watch the video to find out how.
Consumption Packs Shorten’s Customers Transition to Google Cloud and Boosts Partners’ Financial Growth

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When we launched Partner Advantage, we committed to making it predictable and easy for partners to drive business with us. Since launch, those commitments have been validated by channel experts like CRN, which gave Partner Advantage a 5-Star award for 2022, and by the fact that our partners have seen impressive growth* across virtually every facet of their business.
I am pleased to announce that our commitments endure today with the launch of Consumption Packs for Deal Acceleration Funds and Partner Services Funds (DAF and PSF for partners). Inspired by partner feedback, these new packages are designed to accelerate all stages of a customer’s journey to the cloud, and make it even easier and faster for partners to do business with us.
Consumption Packs are purpose-built so that partners can plan and initiate customer projects much more quickly, with predictable funding. They include assets and templates that allow partners to deliver Google Cloud designed and validated infrastructure, application migration and modernization plans to customers faster than ever–particularly for customers beginning their journey to the cloud. Based on learnings gathered from thousands of customer deployments, these turnkey packs have been designed by our partners and Google Cloud Partner Engineering and Professional Services’ teams.
Here’s a brief look at Consumption Packs in action:
- Consumption Packs offer pre-approved, curated templates and assets to simplify and shorten the process for most common projects.
- For Deal Acceleration Funds (DAF), packages include everything partners need to conduct assessments, workshops and proofs-of-concept so they can quickly meet customers where they are on their journey to the cloud.
- For Partner Services Funds (PSF), packages are structured so that partners can develop cloud ready foundation and migration plans that align with Google Cloud priority solution areas.
- Packages have pre-determined funding levels to enable faster deployments.
Partners still have the option to engage with Google Cloud Partner Advantage and their customers through customized requests, as they always have. This is ideally suited for projects that require a tailored approach to meet unique customer requirements.
We are launching nine consumption packs today focused on key enterprise workloads, with a vision toward introducing additional packages to cover more solutions. Partners can explore Consumption Packs now by visiting the Partner Advantage portal.
We welcome your continued feedback and suggestions, and look forward to helping our customers achieve new levels of growth and success, together.
See you in the cloud.
- The Google Cloud Business Opportunity For Partners, a commissioned Total Economic Impact™ study conducted by Forrester Consulting, October 2021
Two Ways to Deploy SAP HANA System on Google Cloud

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Many of the world’s leading companies run on SAP—and deploying it on Google Cloud extends the benefits of SAP even further. Migrating your current SAP S/4HANA deployment to Google Cloud—whether it resides on your company’s on-premises servers or another cloud service—provides your organization with a flexible virtualized architecture that lets you scale your environment to match your workloads, so you pay only for the compute and storage capacity you need at any given moment. Google Cloud includes built-in features, such as Compute Engine live migration and automatic restart, that minimize downtime for infrastructure maintenance. And it allows you to integrate your SAP data with multiple data sources and process it using Google Cloud technology such as BigQuery to drive data analytics.
SAP server-side architecture consists of two layers: the SAP HANA database, and the Netweaver application layer. In this blog post, we’ll look at the options and steps for moving the database layer to Google Cloud as a lift and shift or rehost, a straightforward approach that entails moving your current SAP environment unchanged onto Google Cloud.
Deploying an SAP HANA system on Google Cloud
Google Cloud offers SAP-certified virtual machines (VMs) optimized for SAP products, including SAP HANA and SAP HANA Enterprise Cloud, as well as dedicated servers for SAP HANA for environments greater than 12TB. (For a complete list of VM and hardware options, visit the Certified and Supported SAP HANA Hardware Directory.)
Before proceeding with a rehost migration to Google Cloud, your current (source) environment and Google Cloud (target) environments should meet these specifications:
Prerequisites:
- The configuration of the Google Cloud environment (i.e., VM resources, SSD storage capacity) should be identical to that of the source environment. If the underlying hardware is different, however, you must use Option 2 for your migration, detailed below.
- Both environments should be running the same operating system (SUSE or RHEL Linux).
- The HANA version, instance number, and system ID (SID) should be identical.
- Schema names must remain the same.
- Establishing the network connection between the on-premises environment and Google Cloud will be required in this phase to support rehost of the SAP application.you can use Cloud VPN or Dedicated Interconnect. Learn more about Dedicated Interconnect and Cloud VPN.
Note: Depending on your internet connection and bandwidth requirements, we recommend using a Dedicated Interconnect over Cloud VPN for production environments.
We offer a number of automated processes to accelerate your cloud journey. To deploy the SAP HANA system on Google Cloud, you can use the Google Cloud Deployment manager or Terraform and Ansible scripts available on GitHub with configuration file templates to define your installation. For more details, see the Google Cloud SAP HANA Planning Guide.
Note: To deploy SAP HANA on Google Cloud machine types that are certified by SAP for production, please review the Certification for SAP HANA on Google Cloud page.
Moving an SAP HANA Database to Google Cloud
There are two different options you can use to rehost your SAP HANA database to Google Cloud, and each has pros and cons that you should consider when deciding on your approach.
Option 1: Asynchronous replication uses SAP’s built-in replication tool to provide continuous data replication from the source system (also known as the primary system) to the destination or secondary system—in this case residing on Google Cloud. It’s best for mission-critical applications for which minimum downtime is a high priority, and for large databases. In addition, the high level of automation means that the process requires less manual intervention. Here’s where you can learn more on HANA Asynchronous Replication.
Option 2: Backup and restore relies on SAP’s backup utility to create an image of the database that is then transferred to Google Cloud, where it is restored in the new environment. Downtime for this method varies by database size, so large databases may require more downtime via this method vs. asynchronous replication. It also involves more manual tasks. However, it requires fewer resources to perform, making it an attractive option for less urgent use cases. Here’s where you can learn more on SAP HANA database Backup and restore.

How to migrate the SAP HANA database to Google Cloud using Asynchronous Replication

- Create and configure Dedicated Interconnect or Cloud VPN between the current environment and Google Cloud.
- Set up SAP HANA asynchronous replication. You can configure system replication using SAP HANA Cockpit, SAP HANA Studio, or hdbnsutil. See Setting Up SAP HANA System Replication in the SAP HANA Administration Guide.
- Be sure to use the same instance number and HANA SID in the template as the primary instance.
- Configure the Google Cloud instance as the secondary node for using HANA Asynchronous replication.
- Perform data validation once full data replication is completed to the SAP HANA database in Google Cloud. To learn more: HANA System Replication overview.
- Perform an SAP HANA takeover on your standby database. This switches your active system from the current primary system onto the secondary system on Google Cloud. Once the takeover command runs, the system on Google Cloud becomes the new primary system.To learn more: HANA Takeover.
How to migrate the SAP HANA database to Google Cloud using Backup and Restore

- Create a full backup of your SAP HANA database in your current environment.
- Create a new storage bucket in your Google Cloud environment. Visit Creating Storage Buckets in the Google Cloud Storage documentation.
- Download and install gsutil onto the source environment and run it to upload the HANA backup to the Google Cloud storage bucket. To install gsutil utility on any computer or server, visit Install gsutil in the Google Cloud Storage documentation.
Note: You can run parallel multi thread/multi processing in gsutil to copy large files more quickly. - Recover the HANA database on Google Cloud using SAP’s RECOVER DATABASE statement. See RECOVER DATABASE Statement (Backup and Recovery) in the SAP HANA SQL Reference Guide for SAP HANA Platform.
Note: BackInt agent is an integrated SAP interface tool used for HANA database on Google Cloud.Backint agent for SAP HANA can be used to store and retrieve backups directly from Google Cloud Storage. It is supported and certified by SAP on Google Cloud. To learn more: SAP HANA Backint Agent on Google Cloud.
In summary, we recommend using Asynchronous Replication (Option 1) for mission-critical applications that require the lowest downtime window. For all other applications, we recommend Backup and Restore (Option 2), as this approach requires fewer resources. It’s also a great way to implement the backup and restore functionality on Google Cloud.
A rehost migration is the most straightforward path to getting your SAP on HANA system up and running on Google Cloud. And the sooner you migrate, the sooner you can take advantage of the many benefits Google Cloud brings to your SAP solution. For more information on the different migration options please review: SAP on Google Cloud: Migration strategies.
Learn more about deploying SAP on Google Cloud. Technical resources can be found here.
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