When your business is rapidly adding new employees, expanding to new countries, and always focused on staying ahead of the competition, you have to take a hard look at the tools that are slowing you down—and swap them out for better ones that can keep pace with the company.

We’re expanding YoungCapital in Germany, which means more offices, more people, and more technology to make the business run smoothly. 

As we scale, Google Cloud tools like Chromebooks and G Suite help us grow our business efficiently. They free us up from sluggish, time-intensive technology that’s hard to maintain and repair, and give us the freedom to work together in faster, smarter ways.

Free from hours of device setup. Some months, there are as many as 40 new employees starting at YoungCapital—and as we continue to expand that number will continue to rise, especially now that we’ve opened three new offices in Germany.

With our old Windows desktops, setting up new computers could take up to an hour per employee (which can add up to about 40 hours a month for IT). Today, using Chrome Enterprise tools, it takes about five minutes to get an Acer Spin or Pixelbook ready to hand off to a new hire—saving us more than three months per year of device setup time.

Free from VPNs. Our previous Windows machines required a complicated virtual private network (VPN) for accessing corporate files outside of the office.

Using a VPN was complicated for our employees because the software wasn’t intuitive; if an employee had trouble signing into the VPN while at home or traveling, they could not log in and work as quickly as they needed to. With Chromebooks, all you need is an online connection to sign into G Suite to access files and work from anywhere. 

From our perspective, Chromebooks are resistant to threats like ransomware and phishing attacks, giving us confidence that our data can stay secure.

With Chrome Enterprise Upgrade, our IT admins can strengthen security even further: for example, by enabling advanced security features that help block vulnerabilities, locking down lost or stolen devices right away, and setting device security policies in the cloud so devices everywhere are safer. 

Free from infrastructure. We used to have to invest in servers, and then add more time and money to keep them running. Now we don’t have to run the business on infrastructure or hire people to maintain it—we can just use Google’s cloud.

NextNovate is helping us make the most of Google Cloud Platform, like integrating some of our proprietary applications with G Suite and building our own add-ons. For example, we created a button for Gmail that connects to our job candidate database; when candidates email us, we can click on the button and see their profiles and work experience. 

Free from multiple passwords and logins. Chrome Browser and G Suite with single sign-provider SAML are the portal to all the productivity apps our employees need. Once people log in to G Suite, they don’t have to remember a bunch of other user names and passwords. The IT team loves it too, because we don’t have to spend hours zeroing out passwords and creating new ones.

Free to manage cross-country devices easily in the cloud. Our four-person IT support team, which keeps our systems humming, hasn’t grown, even though we’ve doubled the number of employees.

When we were on Windows devices, we fielded roughly 1,800 IT support requests every month. Now we get about 1,300 requests a month, from a much bigger employee base. This translates to nearly 30% fewer requests for our lean support team, which reduces their workload significantly even though we have roughly 20% more employees—all made possible with Chrome Enterprise. 

Being free of slow, high-maintenance technology doesn’t just make the IT department happy—people are actually changing how they work. They no longer send files to each other by email or struggle to keep track of versions; they store everything in Google Drive and work together in Google Docs on a single document at the same time.

And instead of traveling to other offices, connecting with each other in video conferences on Hangouts Meet has become a completely natural way to do business.

With Chromebooks and G Suite, we’re ready for anything: more new markets, more employees, and more-flexible ways to work together and shake up the staffing industry.

The ecommerce playing field has been hard to navigate for most retailers, and Cart.com is on a mission to change that. Traditionally, retailers needing to run their online store, order fulfillment, customer service, marketing, and other essential activities have had to cobble together systems to get the capabilities they need – much less having access to analytics across these functions. The result is costly, siloed ecommerce operations that are difficult to manage and scale.

It’s clearly not a formula for success, yet that’s the reality facing most retailers. Cart.com, in contrast, has set out to democratize ecommerce by giving brands of all sizes the full capabilities they need to take on the world’s largest online retailers. Our end-to-end environment empowers retailers to keep more of their revenue, set up proven strategies for managing all aspects of their business, and act on valuable insights from customer data every step of the way.

Together with our talented team, we’re building a unified ecommerce platform that already provides value to many leading or up and coming brands including Whataburger, GUESS, Dr. Scholl’s, Rowing Blazers, and Howler Bros. 

We’re excited about the opportunity ahead as we reimagine traditional approaches to online sales, fulfillment, marketing, accessing growth capital, providing a unified view of all ecommerce and marketing analytics, and other activities. Expectations for Cart.com are high, and we are building a company that can scale to $100B in revenue and beyond. Supported by the Startup Program by Google Cloud and Google Cloud solutions, we’re establishing a technology platform to transform all aspects of ecommerce for brands worldwide. 

Partner in disruption

At Cart.com, we’re currently targeting an underserved market. Our ideal customer is beyond demonstrating product-market-fit and is now at an inflection point seeking a growth opportunity. Typically, those companies are generating between $1M and $100M in annual revenue. We’ve seen an enthusiastic response from brands and retailers as well as investors, with backing from investors in just over a year totaling $143 million in three funding rounds.

Our strategy is to build an integrated ecommerce model that combines best-of-breed solutions, many of which we gain through acquisitions and then build upon to provide a streamlined and fully integrated experience for our brands. We’ve made seven acquisitions so far to round out our online store, order fulfillment, marketing services, customer service, and we have launched some integral partnerships including easy access to growth capital through our relationship with Clearco and product protection for customers on every purchase with Extend. Instead of acquiring a data company, we’re building our data platform on Google Cloud, across each operating function for a single-view for brands to harness actionable data. We see Google Cloud as the leader for data management, analytics, machine learning (ML) and artificial intelligence (AI).

Other reasons why we’re building our business on Google Cloud include scalability, excellence, security, reach, and data analytics that are far superior to other environments.

We also feel a cultural and mission alignment with Google Cloud and envision leaning into a long-term partnership of marketing, selling, and disrupting the disruptors together. Equally important to us are the investments Google Cloud is willing to make in early-stage companies like ours. The support through the Google Cloud for Startups program has been outstanding.

Built on Google Cloud

A wide range of Google Cloud solutions provide the foundation for our platform. For instance, Cloud Pub/Sub keeps our services communicating with one another. We rely on fully managed relational databases, like Cloud SQL and Cloud Spanner, to securely handle the huge volume of brand and shopper data generated every day.

Cloud Run allowed us to develop inside of containers before our Kubernetes infrastructure was ready to go. Now, we are taking advantage of all the capabilities in Google Kubernetes Engine. BigQuery integrates with all Google Cloud solutions and offers true data streaming natively out of the box, along with Dataflow for advanced analytics. We also use Container Registry to store and manage our Docker container images. Right now, we’re testing Cloud Composer to evaluate using it for data workflow orchestration instead of Apache Airflow.

The openness of the Google Cloud environment is further enabled by Anthos, which we may deploy soon to perform data integrations quickly as we acquire more companies over the next year. For example, if we acquire a company using Azure, we can easily align it with our Google Cloud ecosystem.

Enabling ecommerce 2.0

Recently, our team has been experimenting with Google Cloud Vertex AI and the fully managed services of AI deployment and ML operations. The capabilities would save us substantial time in the management of the ML lifecycle which allows us to focus more on developing proprietary AI that will transform commerce at scale.

Because Google Cloud is so far ahead in data science, our teams benefit from deep Google Cloud expertise as we look to provide brands with unmatched insights into customers to improve services and revenue. We’re also planning to test Recommendations AI among other tools to deploy customer product recommendations and personalization as turnkey productized offerings. Moving forward, we will likely use Bigtable to aid in serving machine learning to hundreds of thousands of brands due to its low latency and scalability.

Fanatical about brand success

We know that our work with Google Cloud for Startups and use of Google Cloud solutions for best-in-class data management, analytics, ML, and AI will enable us to offer even more transformative services to brands.

We also see the opportunity to use our platform and customer insights to break down barriers between brands, enabling retailers to share information and work better together when it’s in their best interests. What we’re building today on Google Cloud is fundamentally changing what’s possible for retailers of any size everywhere. 

As a startup, when recruiting talent or working with prospective customers, it helps to share our success with Google Cloud. We view them as an extension of the Cart.com team. It also validates our business as we continue building a more integrated, holistic approach to commerce that opens new opportunities and drives growth for brands worldwide.

For more details about Cart.com’s vision for unified ecommerce, check out our video.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.

Prior to joining Google Cloud, I spent 20 years in the public sector serving in various security roles, most recently as the head of the cybersecurity division at the newly established Cybersecurity and Infrastructure Security Agency (CISA). I was responsible for delivering services and capabilities to about 100 civilian agencies, as well as our critical infrastructure for state and local partners across the country.

Throughout my time serving in the U.S. government, I spent a great deal of energy working to keep bad actors out of our systems. What I eventually realized was that we were at a disadvantage. We didn’t just have legacy systems to deal with; we also had a legacy mindset. Our policies and capabilities were overly reliant on a perimeter-based approach to defense and introduced layers of friction with tools like VPNs, which inhibited productivity and increased frustration.

I spent the last few years of my time in the government doing my best to modernize this approach to security and supporting the many people who shared this vision. While most of them are still there, doing excellent work, repeated cybersecurity breaches of U.S. government systems have interrupted vital work and cost taxpayers billions of dollars. The SolarWinds breach in 2020, for example, may have cost governments and businesses more than $100 billion and the loss of vital national security information. Yet many government agencies continue to rely on the same legacy productivity software.

Today, a new survey conducted by Public Opinion Strategies and commissioned by Google Cloud shows that many government workers echo these concerns. The survey—which polled 2,600 working Americans, includes 600 workers from the D.C. metro area and 338 workers employed by federal, state, or local governments across the country—found that the majority of government employees surveyed reported being “very” concerned about cyberattacks striking their employers in the coming years. And nearly one-third of surveyed government employees in the D.C. metro area say they have experienced a disruption at work because of a cyberattack.

Results from the survey also showed a lack of satisfaction with legacy software, with more than 50% of government workers nationally responding that there are other products and services that could help them do their jobs better.

These new findings not only speak to the challenges our government employees face, but also outline an opportunity for improved innovation and security that can help government employees better achieve their missions.

Concerns about cybersecurity

The majority of respondents said they believed it was likely that the federal government would be the victim of a cyberattack in the next few years. This percentage was even higher in the D.C. metro area and among government employees, with 40% of government workers living in metro D.C. saying it was “very likely.”

Respondents in all groups—national, D.C. metro, and government employees—were more likely to be concerned about cyberattacks as the perceived threat moved closer to home. For example, 80% of those surveyed said that recent attacks have them concerned about their personal data and privacy, and that of their family members. And for those in the D.C. area or in government jobs, the numbers were consistently higher than the national average.

One likely reason for such broad concern about cyberattacks is that many respondents reported experiencing a cyberattack at work. And while more than one-in-ten workers nationally have experienced disruptions from a cyberattack, the number increased to nearly one-in-three for D.C.-based government employees—nearly three times higher than the national average.

The problem with IT ‘monoculture’

According to survey respondents, 84% of D.C. metro government employees primarily use Microsoft products at work, including Word, Outlook, Teams, and OneDrive. This is confirmed by another recent study by Omdia that found 85% of government employees use Microsoft productivity software, far and away the largest IT productivity vendor by market share.

This reliance on a single software suite might suggest that these products are safe and secure, but the Public Opinion Strategies survey found that more than half of all respondents said that the government’s reliance on these Microsoft products actually made the federal government more vulnerable to hacking or cyberattacks.

Given these vulnerabilities, why does government IT continue to rely on the same set of productivity tools in the workplace? The reason, according to survey respondents, has more to do with inertia than innovation. When asked why their employers used Microsoft services, around half said that the reason their employer continues to choose legacy, incumbent vendors was more about not wanting to change than wanting the most effective tool for the job.

Choice and shadow IT

Coupled with these concerns about vulnerabilities comes a noted sentiment among those surveyed that their current IT solutions are not best for their needs. About half of those surveyed who primarily use Microsoft at work said that they would prefer to have a choice to use products and services from other companies. And among those who use Microsoft at work, 43% believe there are other products and services that would allow them to do their job better.

This may be leading workers to adopt “shadow IT,” or using products and services that are not officially approved or endorsed by their IT departments. In fact, the Public Opinion Strategies survey found that 35% of D.C. metro government workers have used shadow IT to get their jobs done. And among workers aged 20 to 34, that number jumps to 41%.

Rethinking IT purchasing priorities

With so many survey respondents reporting that they are dissatisfied with their legacy IT solutions, it may be time for the government to rethink its approach to procurement. In a separate research survey from Omdia in December 2021, 250 people responsible for technology purchasing decisions in the U.S. federal, state, and local governments said that government technology and procurement practices often are more about making things easier for IT vs. choosing what employees feel would be the best solution. In fact, only 27% of officials surveyed in that research cited “user demand” as a factor affecting their purchasing decisions.

As governments work to meet the demands and preferences of their constituents—and their employees—it’s clear that there’s an overreliance on legacy solutions, despite a track record of cybersecurity vulnerabilities and poor user perception.

At Google Cloud, we believe it’s time for more diversity and choice in the tools available for our civil servants across the nation—70% of whom use Gmail outside of work, according to our survey. Government workers have the right to benefit from the same flexible, secure-by-design tools at the office that they use in their personal lives. You can learn more about Google Workspace for Government here.

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