Reboot your Startup with our technical guided series

At Google Cloud, we want to provide you with the access to all the tools you need to grow your business. Through the Google Cloud Technical Guides for Startups, leverage industry leading solutions with how-to video guides and resources curated for startups. 

This multi-series contains 3 chapters: Start, Build and Grow, which matches your startup’s  journey:

• The Start Series: Begin by building, deploying and managing new applications on Google Cloud from start to finish.
• The Build Series: Optimize and scale existing deployments to reach your target audiences.
• The Grow Series: Grow and attain scale with deployments on Google Cloud.

Additionally, at Google we have the Google for Startups Cloud Program, which is designed to help your business get off the ground and enable a sustainable growth plan for the future. The start of the Build Series delineates the benefits of the program, the application process, and more to help your business get started on Google Cloud.

A quick recap of the Build Series

Once you have applied for the Google for Startups Cloud Program, there’s so much to explore and try out on Google Cloud. 

Figuring out a rapid but solid application development process can be key to many businesses in reducing time to market. Furthermore, learning what database to use to handle application data can be tricky. Deep dive into our Firestore video which walks through how Firestore can help you unlock application innovation with simplicity and speed.

We then move on to a deep dive into BigQuery and how it can help businesses. BigQuery is designed to support analysis over petabytes of data regardless of whether it’s structured or unstructured. This video is the goto video for getting started on BigQuery!If you are someone looking to run your Spark and Hadoop jobs faster and on the cloud, look to Dataproc. To learn more about Dataproc and how this has helped other customers with their Hadoop clusters, click the video below to learn all things Dataproc related.

Next, we find out what Dataflow can bring to your business; some advantages, sample architectures, demos on the console, and how other customers are using Dataflow. 

We also talked about Machine Learning, starting from selecting the right ML solution to Machine Learning APIs on cloud to exploring Vertex AI. Following that we look into API management in Google Cloud and how Apigee helps operate your APIs with enhanced scale, security, and automation.

We ended the series with the last two episodes focusing around security deep-dive and using Cloud Tasks and Cloud Scheduler.

Coming up next – The Grow Series

Dive into the next chapter of this multi-series, with our upcoming Grow Series, where we will be focusing on growing and attaining scale with deployments on Google Cloud.

Check out our website and join us by checking out the video series on the Google Cloud Tech channel, and subscribe to stay up to date. 

See you in the cloud!

Prior to joining Google Cloud, I spent 20 years in the public sector serving in various security roles, most recently as the head of the cybersecurity division at the newly established Cybersecurity and Infrastructure Security Agency (CISA). I was responsible for delivering services and capabilities to about 100 civilian agencies, as well as our critical infrastructure for state and local partners across the country.

Throughout my time serving in the U.S. government, I spent a great deal of energy working to keep bad actors out of our systems. What I eventually realized was that we were at a disadvantage. We didn’t just have legacy systems to deal with; we also had a legacy mindset. Our policies and capabilities were overly reliant on a perimeter-based approach to defense and introduced layers of friction with tools like VPNs, which inhibited productivity and increased frustration.

I spent the last few years of my time in the government doing my best to modernize this approach to security and supporting the many people who shared this vision. While most of them are still there, doing excellent work, repeated cybersecurity breaches of U.S. government systems have interrupted vital work and cost taxpayers billions of dollars. The SolarWinds breach in 2020, for example, may have cost governments and businesses more than $100 billion and the loss of vital national security information. Yet many government agencies continue to rely on the same legacy productivity software.

Today, a new survey conducted by Public Opinion Strategies and commissioned by Google Cloud shows that many government workers echo these concerns. The survey—which polled 2,600 working Americans, includes 600 workers from the D.C. metro area and 338 workers employed by federal, state, or local governments across the country—found that the majority of government employees surveyed reported being “very” concerned about cyberattacks striking their employers in the coming years. And nearly one-third of surveyed government employees in the D.C. metro area say they have experienced a disruption at work because of a cyberattack.

Results from the survey also showed a lack of satisfaction with legacy software, with more than 50% of government workers nationally responding that there are other products and services that could help them do their jobs better.

These new findings not only speak to the challenges our government employees face, but also outline an opportunity for improved innovation and security that can help government employees better achieve their missions.

Concerns about cybersecurity

The majority of respondents said they believed it was likely that the federal government would be the victim of a cyberattack in the next few years. This percentage was even higher in the D.C. metro area and among government employees, with 40% of government workers living in metro D.C. saying it was “very likely.”

Respondents in all groups—national, D.C. metro, and government employees—were more likely to be concerned about cyberattacks as the perceived threat moved closer to home. For example, 80% of those surveyed said that recent attacks have them concerned about their personal data and privacy, and that of their family members. And for those in the D.C. area or in government jobs, the numbers were consistently higher than the national average.

One likely reason for such broad concern about cyberattacks is that many respondents reported experiencing a cyberattack at work. And while more than one-in-ten workers nationally have experienced disruptions from a cyberattack, the number increased to nearly one-in-three for D.C.-based government employees—nearly three times higher than the national average.

The problem with IT ‘monoculture’

According to survey respondents, 84% of D.C. metro government employees primarily use Microsoft products at work, including Word, Outlook, Teams, and OneDrive. This is confirmed by another recent study by Omdia that found 85% of government employees use Microsoft productivity software, far and away the largest IT productivity vendor by market share.

This reliance on a single software suite might suggest that these products are safe and secure, but the Public Opinion Strategies survey found that more than half of all respondents said that the government’s reliance on these Microsoft products actually made the federal government more vulnerable to hacking or cyberattacks.

Given these vulnerabilities, why does government IT continue to rely on the same set of productivity tools in the workplace? The reason, according to survey respondents, has more to do with inertia than innovation. When asked why their employers used Microsoft services, around half said that the reason their employer continues to choose legacy, incumbent vendors was more about not wanting to change than wanting the most effective tool for the job.

Choice and shadow IT

Coupled with these concerns about vulnerabilities comes a noted sentiment among those surveyed that their current IT solutions are not best for their needs. About half of those surveyed who primarily use Microsoft at work said that they would prefer to have a choice to use products and services from other companies. And among those who use Microsoft at work, 43% believe there are other products and services that would allow them to do their job better.

This may be leading workers to adopt “shadow IT,” or using products and services that are not officially approved or endorsed by their IT departments. In fact, the Public Opinion Strategies survey found that 35% of D.C. metro government workers have used shadow IT to get their jobs done. And among workers aged 20 to 34, that number jumps to 41%.

Rethinking IT purchasing priorities

With so many survey respondents reporting that they are dissatisfied with their legacy IT solutions, it may be time for the government to rethink its approach to procurement. In a separate research survey from Omdia in December 2021, 250 people responsible for technology purchasing decisions in the U.S. federal, state, and local governments said that government technology and procurement practices often are more about making things easier for IT vs. choosing what employees feel would be the best solution. In fact, only 27% of officials surveyed in that research cited “user demand” as a factor affecting their purchasing decisions.

As governments work to meet the demands and preferences of their constituents—and their employees—it’s clear that there’s an overreliance on legacy solutions, despite a track record of cybersecurity vulnerabilities and poor user perception.

At Google Cloud, we believe it’s time for more diversity and choice in the tools available for our civil servants across the nation—70% of whom use Gmail outside of work, according to our survey. Government workers have the right to benefit from the same flexible, secure-by-design tools at the office that they use in their personal lives. You can learn more about Google Workspace for Government here.

The holiday season is upon us! If you are making your list and checking it twice, we’ve got a few learning gifts you can tick off the list and share with others too. For the season of giving, we’ve wrapped up some of our most popular training and certification opportunities and made them available at no-cost.

This December we’re aiming to offer something for everyone, whether you’re just getting started with cloud, or knee deep in preparing for a professional certification exam. Start with the fundamentals to gain a deeper understanding of cloud whether you’re in a business or technical role. Perhaps you’re looking to flex your data analytics and ML muscle with BigQuery and SQL, earn a Google Cloud skill badge, or enhance your technical cloud skills. Or jump into a hot topic like sustainability and learn about Google’s commitment to a clean cloud, and how to use sustainability tools. Read on to find something on your learning wishlist.

We also have a variety of learning formats to fit your needs. Complete hands-on labs, view courses and webinars, or jump into competitions like the Google Cloud Fly Cup Challenge or our most popular #GoogleClout Challenge of 2022 – and let the fun begin!

Are you ready to learn? Take a look at the training we’ve recommended below to work towards your goals as we head into the new year, with new skills, to make the most of new opportunities.

We’re giving plenty of learning gifts to choose from this month, so take your pick from the topics below:

ML, AI and data analytics

Who it’s for: ML, AI and data engineers
What you’ll take away: A deeper understanding of working in BigQuery and SQL.
Level: Foundational
Start learning now:

• Introduction to SQL for BigQuery and Cloud SQL – Get started with this one hour and 15 minute hands-on lab to learn fundamental SQL querying keywords, which you will run in the BigQuery console on a public dataset, and how to export subsets of a dataset into CSV files, then upload to Cloud SQL. You’ll also learn how to use Cloud SQL to create and manage databases and tables, with hands-on practice on additional SQL keywords that manipulate and edit data.

• Weather Data with BigQuery – In this 45 minute lab, you’ll use BigQuery to analyze historical weather observations, and run analytics on multiple datasets.
• Insights from Data with BigQuery – Earn a shareable skill badge when you complete this five hour quest. It includes interactive labs covering the basics of BigQuery, from writing SQL queries, creating and managing database tables in Cloud SQL, and querying public tables to loading sample data into BigQuery.
• The Google Cloud Fly Cup Challenge – This is a three-stage competition in the sport of drone racing in the Drone Racing League (DRL). You will use DRL’s race data to predict outcomes and give performance improvement tips to pilots (these are the best drone pilots in the world!). There’s a chance to win exclusive swag, prizes, and an expenses paid trip to the DRL World Championship. Registration closes on December 31, 2022.

CI/CD

Who it’s for: Software Developers
What you’ll take away: Take part in our most popular #GoogleClout challenge of 2022! Build a simple containerized application.
Level: Fundamental
Start learning now:

• GoogleClout – CI/CD in a Google Cloud World – Flex your #GoogleClout in this cloud puzzle that challenges you in a lab format to create a Cloud Build Trigger to rebuild a containerized application hosted on a remote repository. Register it in the Artifact Registry and deploy. You’ll be scored on your results and earn a badge to share.

Preparing for Google Cloud certification

Who it’s for: Cloud engineers and architects, network and security engineers and Google Workspace administrators
What you’ll take away: Explore the breadth and scope of the domains covered in the cloud certification exams, assess your exam readiness and create a study plan.
Level: Foundational to advanced
Start learning now:

• Preparing for Google Cloud certification – These courses are for Associate Cloud Engineers, Professional Cloud Architects, Professional Cloud Network Engineers, Professional Cloud Security Engineers, and Google Workspace Administrators preparing for Google Cloud certification exams. You’ll also earn a completion badge when you finish the course.
• Preparing for the Cloud Architect certification exam – Join this 30 minute on-demand webinar to learn about resources to maximize your study plan, and get tips from a #GoogleCloudCertified Professional Cloud Architect.

Intro to Google Cloud for technical professionals

Who it’s for: Software Developers
What you’ll take away: Boost your Google Cloud operational and efficiency skills to drive innovation by navigating the fundamentals of compute, containers, cloud storage, virtual machines, and data and machine learning services.
Level: Foundational
Start learning now:

• Getting Started with Google Cloud Fundamentals – This on-demand webinar takes a little less than three hours to complete. Navigate Compute Engine, container strategies, and cloud storage options through sessions and demos. You’ll also learn how to create VM instances, and discover Google Cloud’s big data and machine learning options.

Intro to Google Cloud for business professionals

Who it’s for: Business roles in the cloud space like HR, marketing, operations and sales
What you’ll take away: A deeper understanding of cloud computing and how Google Cloud products help achieve organizational goals.
Level: Foundational
Start learning now:

• Cloud Digital Leader learning path -There are four courses in this learning path covering digital transformation, innovating with data, infrastructure and application modernization, and Google Cloud security and operations.

• Preparing for the Cloud Digital Leader certification exam – In this 30 minute webinar continue your learning journey by preparing for the Google Cloud Digital Leader certification exam. The webinar covers all the resources we’ve made available to help you prepare.

Sustainability

Who it’s for: Software Developers
What you’ll take away: Learn how the cleanest cloud in the industry can help you save your cloud bill, and save the planet.
Level: Foundational
Start learning now

• A Tour of Google Cloud Sustainability -Work through this one hour, hands-on lab, to explore your carbon footprint data, use the Cloud Region Picker, and reduce your cloud carbon footprint with Active Assist recommendations.

Keep connected and learning with us in 2023

Accelerate your growth on Google Cloud by joining the Innovators Program. No-cost for users of Google Cloud (including Workspace), it’s for anyone who wants to advance their personal and professional development around digital transformation, drive innovation, and solve difficult business challenges.

Continue your learning with Google Cloud in 2023 by starting an annual subscription¹ with Innovators Plus benefits. Gain access to $500 in Google Cloud credits, live learning events, our entire on-demand training catalog, a certification voucher, access to special events, and other benefits.

Build your skills, reach your goals and advance your career with 12 no-cost ways to learn Google Cloud!

1. Start an annual subscription on Google Cloud Skills Boost with Innovators Plus for $299/year, subject to eligibility limitations.

Despite a growing number of diversity, equity, and inclusion (DEI) initiatives, Black and Latinx people remain highly underrepresented in tech. Although comprising 12.6% and 18% of the U.S. labor force respectively, Black professionals hold only 5% of tech positions, while Latinx professionals fill just 6% of tech roles.

Long-standing biases in hiring practices and non-inclusive work environments are the primary contributors to this lack of diversity. Even when underrepresented professionals are successfully recruited, invisible barriers to promotion and layoffs that disproportionally impact Black and Latinx employees make it extremely challenging for tech firms to retain top talent.

We founded Divercity to help employers build diverse workforces that are more inclusive and sustainable. With our comprehensive recruiting and retention platform, tech companies can accurately measure employee diversity and gender parity, seamlessly connect with underrepresented talent, and significantly reduce turnover.

As Divercity continues to grow, we’ll introduce new services and solutions that empower the tech world to build inclusive companies while improving compliance with state and federal equal opportunity laws. We also hope to expand the reach of Divercity to support DEI initiatives in non-tech industries and bolster recruiting underrepresented professionals in other countries as well.

Scaling Divercity with the help of the Google for Startups Black Founders Fund

Shortly after founding Divercity, we participated in the 2021 Techstars Workforce Development Accelerator. The incredible support and guidance we received during and after the program highlighted the importance of long-term collaboration with reliable technology partners who actively champion diversity and inclusion.

That’s why we became part of the Google for Startups Cloud Program. After completing the program, we used Google Cloud credits and Google for Startups Black Founders Fund funding to cost-effectively trial, deploy, and scale key Google Cloud solutions. In just months, we rolled out new inclusion tracking and recruiting tools on the highly secure-by-design infrastructure of Google Cloud to expedite the sourcing and hiring of underrepresented talent in the tech industry.

With the support and mentorship of the Google for Startups Cloud Program and the Black Founders Fund, Divercity is well on its way to becoming one of the industry’s most trusted sites for DEI measurement, recruitment, and retention.

Delivering predictive diversity analyses with a 99% accuracy rate

We rely on the expansive Google Cloud ecosystem to power all the services offered on the Divercity platform. Specifically, we leverage Colab to write and execute the sophisticated TensorFlow machine learning (ML) models that deliver our predictive diversity analyses with a 99% accuracy rate.

We also use BigQuery to democratize insights and run analytics at scale with 27% lower three-year TCO than cloud data warehouse alternatives. BigQuery seamlessly integrates with Looker and Data Studio to display company diversity and recruitment data on interactive dashboards—and automatically populate reports with detailed demographic information.

We also accelerate the development, launch, and management of new Divercity tools with Firebase, while taking advantage of key features such as A/B testing and messaging campaigns to boost user engagement.

In the future, we plan to explore how Google Cloud AI and machine learning products such as Vertex AI and AutoML can further refine our diversity score analyses and applicant recruiting pipeline. We’ll also continue leveraging the many resources provided by the Google Black Founders Fund, including opportunities for technical project partnerships, early access to new Google Cloud products and tools, and collaboration with dedicated Google experts.

The Google for Startups Cloud Program and Google Black Founders Fund have been invaluable to our success. Since completing the Black Founders Accelerator program, we’ve been named a top 10 HR tech product by HR Tech Outlook, significantly increased our subscriber base, and received positive feedback from investors. We can’t wait to see what we accomplish next as we empower tech companies to build more diverse, inclusive, and sustainable workforces.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.