The Simple Salesforce Extension on Gmail That Can Make Sales and Marketing More Productive - Build What's Next

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The Simple Salesforce Extension on Gmail That Can Make Sales and Marketing More Productive

What’s one of the big problems of sales and marketing? The inability to get a more holistic picture of a customer when reaching out to them.

There’s a fix for that if you’re using Gmail.

It’s a Salesforce Lightning Chrome extension. As you read and respond to emails in your inbox Salesforce Lightning for Gmail will surface relevant customer information from your CRM directly to you within the Gmail interface.

This will not only save you time by reducing how often you’re toggling between tools, but it’ll also ensure that you have the most current customer information at hand at all times.

With Salesforce Lightning for Gmail you’ll be able to see opportunities, cases, leads and other Salesforce records the contact has with your organisation enabling you to better craft your email response to match your customer’s specific situation.

Find out how else Salesforce Lightning for Gmail can make you smarter, faster and more accurate. Watch this short video now.

Blog

Partnering with Google Cloud is the Key Behind Recent Healthcare Innovations

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Healthcare firms collaborate with Google Cloud and its service engagement model partners to deliver transformative shifts in healthcare data analytics for better insights on epidemics. Learn how this partnership steers innovations in life sciences.

It’s simply amazing to witness how some of our systems integrators employ Google Cloud solutions to drive innovation in ways we at Google may never have considered—especially in healthcare.  According to analyst firm MarketsandMarkets, the market for the Cloud in healthcare is projected to grow 43% between 2020 and 2025 to nearly $65 billion, fueled by the need for better technology infrastructures and faster digital transformation.  

Healthcare and life sciences communities are looking to Google Cloud and its Service engagement model partners to improve collaboration and activate the power of medical data.  These transformations deliver robust data analytics and bring a much deeper perspective into health epidemics like COVID-19 to help save lives.

In the healthcare and life sciences industry, our Google Cloud partners and customers provide constant energy and inspiration–and are the magic in some key healthcare innovations globally.  

Let me show you how they are solving real-world business challenges.

Improving collaboration in Healthcare

Cloudbakers and Comanche County Memorial Hospital transitioned 2,000 employees to Google Workspace to improve collaboration, reduce costs, and increase security. By implementing a system that requires less maintenance while enabling mobile access to data and true collaboration, Comanche County Memorial Hospital saves $175,000 annually on licenses and helps medical professionals spend more time with patients.

“We chose Google Workspace because it cost a quarter of what we were paying previously, offers the kind of modern features that healthcare facilities need, and gave us data security and peace of mind.” —James Wellman, CIO, Comanche County Memorial Hospital

Accessing previously locked down medical data

Google Cloud and Quantiphi supported advances in cloud-based machine learning services to reduce infrastructure costs, unlock new paths of treatment, and dramatically reduce the amount of time it takes to evaluate scanned imagery following a stroke.  John Hopkins University BIOS Division has been working on medical imaging to accelerate insights from scans on approximately 500 patients from 2,500 hours to 90 minutes, and lead to more accurate decision-making for brain injury patients that will ultimately improve medical outcomes.  

“We’ve aligned closely with the goal of showing that a cloud-based, AI-driven approach is robust and that it can be performed while protecting personal PHI. In terms of costs, the cloud has definitely reduced some of the traditional financial demands of our research.” —Daniel F. Hanley, Jr., M.D., Director, Johns Hopkins University BIOS Division

Improving data access with the flexibility of Google Cloud

With the help of MediaAgilityTRIARQ migrated to Google Cloud to modernize their platform, build new applications, and expand their global footprint.  With BigQuery, TRIARQ can now consolidate all transactional data, past and present, into a single location to report on specific insights and predict future data from e-prescriptions to complex revenue-cycle data and value-base analysis.

“The future of this industry will need to be a global one, and we can no longer be stuck in legacy systems if we want to survive. Having a team that is passionate about supporting us in this journey is definitely a plus point.”—Yaw Kwakye, Co-founder and Chief Architect, TRIARQ

Increasing visibility to COVID-19 outbreaks for actionable insights

As part of its response to the COVID-19 pandemic, HCA Healthcare chose to work with Google Cloud and SADA to create a national portal that increases visibility into outbreaks in 3,100 counties across the country in just 8 weeks.  Now, the portal generates 30,000 new analytical views each day that can help inform private and public sector decision making for reopenings, closures, hot spots, and many other population health management activities. 

“This project required deep knowledge of AI, and consumer-facing platforms, as well as healthcare. Google brought together the ideal combination of product, people, and partners. Google Cloud’s healthcare-specific products along with SADA’s expertise in the healthcare IT space made this partnership the perfect choice to move quickly and intelligently.”—Dr. Edmund Jackson, Chief Data Officer, HCA Healthcare

We’re committed to building the technology, resources, and services through Partner Advantage to help our partners address this opportunity.  Looking for a solution focused partner in your region who has achieved Expertise and/or Specialization in your industry?  Search our Global Partner Directory.  Not yet a Google Cloud partner? Visit Partner Advantage and learn how to become one today!

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Case Study

Video: How Whirlpool’s 90,000 Employees Collaborate to Bring 100 New Products to Market Every Year

As one of the world’s largest manufacturing companies, Whirlpool needs no introduction. The 104-year-old company manufactures home appliances from over 70 manufacturing and technology research centers around the world.

Innovation has been the company’s focus since its inception and that’s evident from the fact that it introduced close to 100 new products in 2017 alone.

For any company to be that innovative, it needs creative minds to collaborate and work towards the same goal, all at once. That’s especially true for Whirlpool that has over 90,000 employees across the globe.

“The need that we have to be connected, the speed with which we need to operate has gone up,” says a Whirlpool executive.

And that’s why, Whirlpool switched to G Suite, Google Cloud’s collaboration and productivity tool that brings together the power of Gmail, Docs, Drive, and Calendar all in one place.

“The opportunity to make a global company feel local, entrepreneurial, and fast-paced, is a big challenge. Google Apps helps us get there. What we’ve really done is create an opportunity for people to collaborate truly on a global basis, regardless of location, place and time. That makes a huge difference in terms of the speed with which we can operate,” says a Whirlpool executive.

Case Study

Swiggy: Delivering Local Food Within 40 Minutes

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Swiggy needed a scalable mapping platform that covered a wide geographic area and offered tools to help the company to build an efficient mobile app

Founded in 2014, Swiggy started small, delivering food to a few neighborhoods in Bengaluru, India. As the company grew, the team wanted a mapping technology that could help expand the service throughout India.

Swiggy needed a scalable mapping platform that covered a wide geographic area and offered tools to help the company to build an efficient mobile app and website for customers and delivery staff.

Customers find restaurants and order from them using the Android app, iOS app, or the website. Swiggy worked with Google Maps Partner Media Agility and used a variety of Google Maps Platform APIs to develop web and mobile apps that incorporate relevant local restaurant details.

Google Maps Platform Results

  • Built a hyper-local delivery service that is growing throughout India at a rate of 25 percent per month
  • Deliveries are made quickly, resulting in higher customer satisfaction and retention—users have been so satisfied that nearly 80 percent of its orders are from repeat customers
  • Drivers seamlessly handle tens of thousands of orders per day

In order to guarantee fast food delivery, Swiggy returns only restaurants within four to five kilometers of the customer’s location. The Directions API is used by drivers to easily route to restaurants and customers. The customer can track the progress of the delivery and estimated arrival time using a mobile app or the website.

“Google Maps provides the most accurate and reliable data, which is crucial for us because maps and location are central to our business. We also knew Google’s intuitive interface would provide a great customer experience with little to no learning curve… Google Maps’ ability to provide customer location and the distances of nearby restaurants is the backbone of our success, because it ensures a reliable, consistent customer experience,” said Aman Jain, Senior Product Manager, Swiggy.

Research Reports

Download the Forrester Study to Explore the Benefits of AI for IT Operations in Cloud Environment

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Download this Forrester study and learn why 91 percent of implementations of AIOps to address at least one cloud operational issue were able to expand rapidly!

Organizations are currently modernizing their businesses in order to meet the increasing complexity of today’s business landscape. In effect, business leaders must evaluate the best way to mitigate the challenges which plague their cloud operations, all while meeting customers’ growing expectations around digital experience (DX) through agility, automation, and proactive incident avoidance. 

In this commissioned study, “Modernize With AIOps To Maximize Your Impact”, Forrester Consulting surveyed organizations worldwide to better understand how they’re approaching artificial intelligence for IT operations (AIOps) in their cloud environments, and what kind of benefits they’re seeing. 

Within this July 2021 study, you’ll see that AIOps systems and principles are here to help. It covers how AIOps increases efficiency and productivity across day-to-day operations, and how businesses are taking note. In fact, 91% of respondents have implemented AIOps to address at least one cloud operations issue, and expansion is set to skyrocket. Those that wait to act, risk losing out on the efficacy of their cloud investment and falling behind their more efficient competitors.

AIOps.jpg

As you can see in the image above, there is a plethora of great information in this complimentary study. So, if you’re looking to enhance your cloud operations and/or adopt AIOps within your organization, be sure to download this free study today.

Case Study

15 Companies–from Korean Air to Salesforce–Share How G-Suite and Google Meet Help Them Battle COVID-19

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Thousands of companies turn to G Suite and Google Meet to keep business on track despite the COVID-19 disruption--leading to new records at Google Cloud. By early April, over 2 million new users were connecting on Google Meet every day, and spending over 2 billion minutes together---that’s more than 3,800 years of secure meetings in a single day.

More than a decade ago we introduced secure, easy-to-use business collaboration and productivity apps (now known as G Suite), and we envisioned a new way of working in the cloud. And although we always knew the value of cloud-based collaboration, it is more important than ever at a time like this. 

Over the past several weeks, we’ve seen Google Meet—G Suite’s video conferencing solution—help millions of people stay connected, whether it’s colleagues working at home, companies livestreaming to global employees, doctors caring for patients, banks providing loans, retailers and restaurants helping the elderly place orders for home delivery or curbside pickup, social services conducting welfare checks, governments serving citizens, or schools staying in session. 

In the first week of April Earlier this week, we surpassed a new milestone, with more than 2 million new users connecting on Google Meet every day, and they’re spending over 2 billion minutes together—that’s more than 3,800 years of secure meetings in a single day. We’re humbled by the huge responsibility that comes with this growth, and we’re determined to continue doing our part to help.

Here’s a little more on what that means.

Meet, and all of G Suite, runs on Google’s secure, resilient global infrastructure, which helps us reliably manage our capacity to keep our services up and running. With Meet, organizations around the world can take advantage of the same secure-by-design infrastructure, built-in protection, and global network that Google uses to secure your information and safeguard your privacy. You can learn more in our Google Meet security blog post.

Last month, we made advanced Google Meet video-conferencing capabilities available at no cost to all G Suite and G Suite for Education customers. We’ve now extended that availability to September 30, 2020 to ensure businesses, organizations, institutions, and educators continue to be supported during this time.

Earlier this year, G Suite also hit another important milestone, surpassing six million paying businesses and organizations. We’re acutely aware of our responsibility to these teams as they support their own constituents, patients, students, and customers during this pandemic. Here are a few stories they’ve shared.

Cambridge Health Alliance, a health system with 140,000 patients in Cambridge, Somerville, and Boston’s Metro North region, has relied on G Suite to support its staff and caregivers. “We didn’t realize how integral G Suite had become to our daily work until dealing with a pandemic where consistent communication with our CHA staff was of utmost importance,” said James LaPlante, Sr. Director, Technology and Biomedical Services. “With one click, staff have been able to connect from their Gmail, Calendar, or from Meet-enabled conference rooms across three hospitals, 15 health centers, or from home.” 

In the UK, Hackney Council is using G Suite, Meet and Chromebooks to keep its team of 4,000 staff connected and to make sure that essential services can still be delivered for its citizens.

In Peru, the Judiciary branch is using Meet to continue operating during the nation-wide quarantine. Through video conferences they are carrying out both internal meetings and also hearings. By doing this, attorneys, lawyers and judiciary clerks don’t have to physically attend court, keeping the virus from spreading, while maintaining the administration of justice in the country.

Korean Air has transformed its internal business system with G Suite since July 2019, creating a positive company culture. Employees communicate effectively with G Suite in a variety of ways, including chat, voice, and video, which reduces decision-making time. Korean Air recently opened a ‘Google G Suite Meeting Room’ within the company to further enhance its cloud-native communication capabilities and accelerate mobile-based collaboration.

German manufacturing company KAESER Compressors adopted G Suite in 2018, which allowed them to transition 4,000 employees to working from home smoothly, with minimal disruption. They are using G Suite to connect with customers and job applicants.

When their news anchor voluntarily self-quarantined after suspecting he had been in contact with a person with COVID-19 during a convention, Milenio Televisión, a Mexican television cable news channel, had to figure out how to keep their show on the air. They chose Meet for its security, and high quality image and sound. Milenio Televisión is now broadcasting multiple shows through Meet and has been using the tool to have video conferences with correspondents in other countries. 

To help its staff cope with the impact of COVID-19, Italian bank Credem (Credito Emiliano S.p.A.) relied on G Suite, in particular Drive, Docs, and Meet, to seamlessly adapt to a collaborative work-from-home environment. It’s also helping them maintain business continuity, relying on Meet to continue to meet one-on-one with customers. 

In the Philippines, the Department of ICT (DICT) is responsible for the planning and development of information and communications technology. As a result of COVID-19, the department has been continuously seeking ways to improve its programs and services to help quarantined workers and citizens, including use of GovMail, which is built on G Suite, Google Chat, and Google Meet. “The migration to cloud-based GovMail which started last year has proven to be particularly useful for remote government operations in this time. Coordination between government agencies is more organized, resulting in faster responses benefitting their constituents,” said  Emmanuel Rey Caintic, DICT Assistant Secretary for Digital Philippines.

Kärcher, a German company known for its wide range of cleaning products, had initially planned to roll out G Suite to its workforce by 2021. In response to the pandemic, Kärcher rapidly accelerated their rollout, deploying G Suite to its entire 14,000 workforce in only five days. As of the end of March, Kärcher’s number of weekly active Meet and Chat users has grown by 20X.

Salesforce’s CRM solution brings companies and customers together, and they turned to G Suite to bring their own teams together. “With Salesforce employees working from home given COVID-19, innovative solutions like Meet are even more critical for effective virtual collaboration,” said Andy White, VP, Platform Engineering Salesforce. “Even with 2x our daily video calls—50,000 every workday—Google Cloud’s scale and support keep our teams reliably and seamlessly connected.”

The team at Shopify, a leading global commerce company, is relying on Meet to help them keep their workforce connected. “Even with the demand surges seen around the world, recently we had a 20 person meeting livestream to 4,000 people and there were no issues,” said Garth Pyper, Director of Technical Infrastructure. “Google Meet is our primary means of video conferencing across 5,000 people at Shopify, and we are grateful for the security, reliability, and flexibility it provides.”

With the global move to a fully remote workforce during COVID-19, software company Xero has embraced G Suite to help them make a smooth transition. “Google Meet is vital in keeping our teams socially connected, and Docs, Gmail and the full G Suite family of apps has the team’s productivity and collaboration working as if we were in the office. The reliability and performance of G Suite has allowed the IT team to focus on other challenges we face with a remote workforce.”

In Singapore, NTUC Fairprice Co-Operative, the largest supermarket chain of the island nation, has experienced a surge of 400%+ increase in capacity needs as customers urgently prepare for COVID-19 with in store and online purchases of all the necessities. With the help of G Suite, NTUC was able to handle this increased demand even as they transitioned the vast majority of their workforce to remote work.

Schnucks, a family-owned supermarket retailer with 100 stores in Missouri, Illinois, Indiana, Iowa and Wisconsin, was able to think outside the box to keep their business running and employees safe and connected. “We are running our Helpdesk 24/7 on Google Meet so that both our corporate and in-store employees can join in and get questions answered quickly. Our transportation department is able to practice social distancing by using a Google Meet ‘hotline’ as the WFH dispatch platform.” 

Meet had long been the standard collaboration tool for TELUS International, which provides customer experience solutions for global brands. “The Meet platform has helped us maintain and foster our caring culture as we transitioned from an on-site workforce to a work from home model,” said Michael Ringman, Chief Information Officer. “Whether through real-time collaboration, live meetings or a little stress relief with some virtual happy hours, our team’s ability to reliably connect ‘face-to-face’ through Google Meet has been integral to keeping us engaged despite the distance between us.”

These are just a few of the many stories we’ve heard. We’ll continue to support all our users to stay connected in the cloud. Read more on how Google Cloud is supporting businesses and communities here.

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From operations to planning, G Suite customers scale data insights with Connected Sheets

We recently announced the general availability of Connected Sheets, which brings you the power and scale of a BigQuery data warehouse in the familiar context of Google Sheets. With Connected Sheets, you can analyze billions of rows and petabytes of data in Sheets without specialized knowledge of computer languages like SQL.

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The Story Behind How Woolworth Innovates to Better Customer Experience

As one of Australia and New Zealand's most innovative retailers, Woolworths is always looking for ways to use technology to give its customers more convenient ways to shop. This innovative approach does not stop with our customers. Our extensive staff needs intuitive technology to enable them to work more efficiently,

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How Google is Showing the Way to the Differently-abled: A Blind Program Manager’s Account

What does “accessibility” mean to businesses? It’s not just about making sure that your office or retail space is accessible to workers and customers who have mobility challenges, it’s also about making sure that your apps, digital tools and content are also more accessible to everyone.  Our product teams work

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