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Real-world Data Integration Patterns
Learn the basics of Google Cloud Data Integration. How do you go from basic, hardcoded data pipelines to making your solution is dynamic and reusable? How do you parameterize your pipelines? What is the difference between parameters and variables, and when should you use them?
Nidhi Modh, Product Manager, Google Cloud, answers all these questions and more. He contrasts practices with traditional views of data integration, the benefits and the challenges.
Explore some common design patterns for moving and orchestrating data, including incremental and metadata-driven pipelines. Discover best practices and lessons learned and highlight common data engineering best practices for building scalable and high-performing data integration solutions.
Rubin Observatory Leverages Google Cloud to Power Astronomical Research

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This week, the Vera C. Rubin Observatory is launching the first preview of its new Rubin Science Platform (RSP) for an initial cohort of astronomers. The observatory, which is located in Chile but managed by the U.S. National Science Foundation’s NOIRLab in Tucson, AZ and SLAC in California, is jointly funded by the NSF and the U.S. Department of Energy. The platform provides an easy-to-use interface to store and analyze the massive datasets of the Legacy Survey of Space and Time (LSST), which will survey a third of the sky each night for ten years, detecting billions of stars and galaxies, and millions of supernovae, variable stars, and small bodies in our Solar System.
The LSST datasets are unprecedented in size and complexity, and will be far too large for scientists to download to their personal computers for analysis. Instead, scientists will use the RSP to process, query, visualize, and analyze the LSST data archives through a mixture of web portal, notebook, and other virtual data analysis services. An initial launch with simulated data, called Data Preview 0, builds on the Rubin Observatory’s three-year partnership with Google to develop an Interim Data Facility (IDF) on Google Cloud to prototype hosting of the massive LSST dataset. This agreement marks the first time a cloud-based data facility has been used for an astronomy application of this magnitude.
Bringing the stars to the cloud
For Data Preview 0, the IDF leverages Cloud Storage, Google Kubernetes Engine (GKE), and Compute Engine to provide the Rubin Observatory user community access to simulated LSST data in an early version of the RSP. The simulated data were developed over several years by the LSST Dark Energy Science Collaboration to imitate five years of an LSST-like survey over 300 square degrees of the sky (about 1,500 times the area of the moon). The resulting images are very realistic: they have the same instrumental characteristics, such as pixel size and sensitivity to photons, that are expected from the Rubin Observatory’s LSST Camera, and they were processed with an early version of the LSST Science Pipelines that will eventually be used to process LSST data. “This will be the first time that these workloads have ever been hosted in a cloud environment. Researchers will have an opportunity to explore an early version of this platform,” says Ranpal Gill, senior manager and head of communications at the Rubin Observatory.
Broadening access for more researchers
Over 200 scientists and students with Rubin Observatory data rights were selected to participate in Data Preview 0 from a pool of applicants that represents a wide range of demographic criteria, regions, and experience level. Participants will be supported with resources such as tutorials, seminars, communication channels, and networking opportunities—and they will be free to pursue their own science at their own pace using the data in the RSP.
“The revolutionary nature of the future LSST dataset requires a commensurately innovative system for data access and analysis paired with robust support for scientists,” says Melissa Graham, lead community scientist for the Rubin Observatory and research scientist in the astronomy department at the University of Washington. “I’m personally excited to enhance my own skills by using the RSP’s tools for big data analysis, while also helping others to learn and to pursue their LSST-related science goals during Data Preview 0.”
At the same time, the fact that the RSP is hosted in the cloud provides researchers at smaller institutions access to state-of-the-art astronomy infrastructure that is comparable to that of the largest national research centers.
The launch benefits the observatory too: the development team can learn what researchers are interested in while also testing and debugging the platform. Graham says that “the platform is still in active development so researchers using it will be able to follow along in the progress, and provide feedback on ways that we can optimize the development of the tools.”
Next steps
The LSST aims to begin the ten-year survey in 2023-24 and expects it to include 500 petabytes of data. Through the cloud, Google aims to help make this extraordinary project scalable and accessible to researchers everywhere. To learn more about Data Preview 0, watch this video.
Want to ramp up your own research in the cloud? We offer research credits to academics using Google Cloud for qualifying projects in eligible countries. You can find our application form on Google Cloud’s website or contact our sales team.
Countries can Tackle Food Wastage Crisis Using Google’s Data Analytics

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With over ⅓ of the food in the USA ending up as waste according to the USDA, it is a compelling challenge to address this travesty. What will happen to hunger, food prices, trash reduction, water consumption, and overall sustainability when we stop squandering this abundance?

Beginning with the departure from the farm to the back of the store, the freshness clock continues to run. Grocers work very hard to purchase high quality produce items for their customers and the journey to the shelf can take a toll in both quality and remaining shelf life. Suppliers focus on delivering their items through the arduous supply chain journey to the store with speed and gentle handling. The baton is then passed to the store to unload and present the items to customers with care to sell through each lot significantly before the expiration or sell by date. This is to ensure that the time spent in the customer’s home is ample to ensure a great eating experience as well. Food waste is a farm to fork problem with opportunity at every step of the chain, but today we will focus on the segment that the grocery industry oversees.
With the complexities of weather, geopolitical issues, distribution, sales variability, pricing, promotions, and inventory management, it seems daunting to impact waste. Fortunately, data analytics and machine learning in the cloud is a powerful weapon in the fight against food waste. Data Scientists harness knowledge to draw meaning from data turning that data into decision driving information.
One key Google has been working on to accelerate value is to break down data silos and leverage machine learning to realize better outcomes, using our Google Data Cloud platform. This enables better planning through demand forecasting, Inventory management, assortment planning, and dynamic pricing and promotions.
That sounds great but how does it work?
Let’s walk through a day in the life journey to see how the integrated Google Data Cloud platform can change the game for good. Our friendly fictitious grocer FastFreshFood is committed to selling high quality perishable items to their local market. Their goal is to minimize food waste and maximize revenue by selling as much perishable fresh food as possible before the sell by date. Our fictitious grocer in partnership with Google Cloud could build a solution that will take a significant bite out of their food waste volume and better satisfy customers.
- Sales through the register and online are processed in real time with Datastream, Dataflow to keep an accurate perpetual inventory by minute of every single item.
- A Demand forecasting model using machine learning algorithms in BigQuery then identifies needs for back room replenishment, so Direct Store Delivery and daily store Distribution Centers manage ordering more efficiently to ensure just the right amount of each product each day.
- Realtime reporting dashboards in Looker with alerting capabilities enable the system to operate with strong associate support and understanding. The reporting suite shows inventory levels into the future, daily orders, and at risk items.
The pricing algorithm could also alert store leadership concerning any items that will not sell through and suggest real time in store specials resulting in zero waste at shelf and maximized revenue.

This approach is not just for perishable categories and is a pattern that works well for in-store produced items and center store items. The key point is that by bringing ML/AI to difficult business problems grocers are reinventing what is possible for both their profitability and sustainability.
The technical implementation of this design pattern in Google Cloud leverages Datastream, Dataflow, BigQuery and Looker products, it is detailed in a technical tutorial accompanying this blog post.
In partnership with Google Cloud, retailers can solve complex problems with innovative solutions to achieve higher quality, lower cost, and provide great customer experiences. To learn more from this and other use cases, please visit our Design Patterns website.
Curious to learn more?
We’re excited to share what we know about tackling food waste at Google, a topic we’ve been working on in the last decade as we’ve embarked on reducing our own food waste in our operations in over 50 countries in the world. The Google Food for Good team works exclusively on Google Cloud Platform with our partners on this topic. Two additional articles below.
Silos are for food, not for data – tackling food waste with technology
This business Cloud blog directly addresses information silos that currently exist across many nodes in the food system and how to break down cultural and organizational barriers to sharing.
“Unsiloing” data to work toward solving food waste and food insecurity
This follow-on technical Cloud blog articulates the path to setting up data pipelines, translating between data sets (not everyone calls a tomato a tomato!) and making sense of emergent insights.
STAC-M3 Tick History Analytics in Google Cloud Benchmark Results Reveals it is 18X Faster than Previous Version

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The Securities Technology Analysis Center (STAC®), an organization that improves technology discovery and assessment in the finance industry through dialog and research, recently audited the STAC-M3™ benchmark suite on Google Cloud (SUT ID KDB211210). These enterprise tick-analytics benchmarks assess the ability of a solution stack such as database software, servers, and storage, to perform a variety of I/O-intensive and compute-intensive operations on historical market data.
Following up on our previous STAC-M3 benchmark audit (SUT ID KDB181001), a redesigned Google Cloud architecture leveraged the most recent version of kdb+ 4.0, the time-series database from KX, and achieved significant improvements: 35 out of 41 benchmarks ran faster in the new cluster – by up to 18x faster than Google Cloud’s prior results. Key highlights include the following:
Compared to the previous STAC-M3 Antuco suite results on Google Cloud:
- Was faster in 13 of 17 mean response-time benchmarks
- Was 18x faster – a 94% reduction in run time – in the version of Year-High Bid that allows caching (STAC-M3.ß1.1T.YRHIBID-2.TIME), which also set an overall record for all published results
- Had 9x higher throughput in Year-High Bid (STAC-M3.ß1.1T.YRHIBID.MBPS)
Compared to the previous STAC-M3 Kanaga suite results on Google Cloud:
- Was faster in 22 of 24 mean response-time benchmarks
- Was over 10x faster in all four Market Snapshot workloads (STAC-M3.ß1.10T.YR[2,3,4,5]-MKTSNAP.TIME)
- Had 5x the throughput in Year-High Bid involving 2 years of data (STAC-M3.ß1.1T.2YRHIBID.MBPS)

“The STAC-M3 standard was designed by financial firms to reveal the performance of tick analytics stacks. Generational improvements like those exhibited by Google Cloud’s most recent STAC-M3 audit, are important data points for firms evaluating new architectures for performance and scale,” said Peter Nabicht, President of STAC.
These performance results may translate to real-world advantages that may be difficult for investment firms to achieve in static and costly on-premises environments: immediate answers in high data velocity markets, more thoroughly explored research theories by adding data or new quantitative approaches, and reduced costs by releasing cloud resources more quickly.
STAC-M3: High-speed tick analytics
Designing for record-breaking results
In our STAC-M3 audit, the stack under test (SUT) was designed to take advantage of horizontal scalability in the cloud by sharding data across independent compute nodes. The cluster of 12 Google Compute Engine N2 instances was powered by Intel Cascade Lake, with each node using 32 vCPUs, 160GiB of memory, and 9TiB of local NVMe SSDs. The full STAC-M3 Antuco and Kanaga data set was split across the cluster and kdb+ scripts distributed queries between nodes.

This configuration was the sweet spot for this particular workload, but this architecture does not need to be limited to 12 nodes for other workloads – the data sharding algorithm could scale to any number of nodes as required by workload demands. Since scaling out the cluster in this manner increases the total pool of available storage, this architecture can continue scaling out to petabytes of storage across hundreds of nodes.
The ability to spawn large clusters with hundreds of thousands of processors on demand at low cost, and to delete the resources when jobs complete, not only changes the economics of running computations on large financial data sets, it also opens up opportunities to explore solutions to new types of problems that were previously overlooked due to the constraints of fixed hardware on-premises. You can check the pricing of this VM configuration using the Google Cloud Pricing Calculator. The costs can be reduced even further by using preemptible VMs.
While the new cluster used a similar number of nodes, cores, and total memory as the previously-audited cluster, the redesigned architecture allowed us to harness the low latency and high throughput of Local NVMe SSDs.
Resources on demand
The cluster was created on demand using Terraform and Ansible during testing and auditing. The use of infrastructure as code (IaC) techniques ensured that the cluster, fully loaded with the STAC-M3 data set, could be created when needed and then removed when benchmarking was complete. It also meant that the cluster configuration was enforced by code on each deployment, eliminating configuration variance and drift. The full IaC definition to create the cluster can be retrieved from the report in the STAC Vault.
Each time the cluster was created, data was streamed to Local SSDs from Google Cloud Storage, our reliable and secure object storage, at up to the line rate of 32Gbps per node. The entire 57TiB STAC-M3 Antuco and Kanaga data was replicated from Cloud Storage to local storage in approximately 20 minutes.

Since each node was independent and responsible for its own shard of data, doubling the cluster size would cut the synchronization time in half, or copy twice as much data in the same amount of time. Using higher bandwidth options of up to 100Gbps would triple the possible throughput for a relatively small incremental cost, trading an approximately 11%-23% price increase at current list prices for a 200% data synchronization performance increase. Taking advantage of fast networking to cache sharded data in parallel to a large cluster makes storing bulk data in Cloud Storage viable for even the largest workloads.
For quants working on vast data sets in sprawling compute clusters, the ability to fully describe infrastructure as declarative code, create elastic resources on demand, cache data quickly from cheap bulk storage, and turn resources off when computations complete is a dramatic change compared to waiting months to grow on-premises clusters – and a compelling reason to use cloud infrastructure.
To see how we designed and optimized the cluster for API-driven cloud resources, read our new whitepaper.
STAC-A2™: Calculating derivatives risk
In 2018, we showed that cloud instances can outperform bare metal when analyzing large tick history data sets in the demanding suite of STAC-M3 benchmarks. Last year, Google Cloud’s partner Appsbroker showed that the same was true for calculating derivatives risk in STAC-A2 on Google Cloud. You can read about how Appsbroker built its record-breaking STAC-A2 compute cluster on Google Cloud in its blog post, or access the STAC Report directly. Here are the highlights:
Compared to all other publicly reported solutions, this solution, based on a cluster of 10 virtual machines, had:
- The highest throughput (STAC-A2.β2.HPORTFOLIO.SPEED)
- The fastest cold time in the large problem size (STAC-A2.β2.GREEKS.10-100k-1260.TIME.COLD)
Compared to a solution involving an 8-node, on-premises cluster (SUT ID INTC181012), this 10-node, cloud-based solution:
- Had 5 times the maximum paths (STAC-A2.β2.GREEKS.MAX_PATHS)
- Had 10% greater throughput (STAC-A2.β2.HPORTFOLIO.SPEED)
- Was 18% faster in cold runs of the large problem size (STAC-A2.β2.GREEKS.10-100k-1260.TIME)
- Was 9% faster in cold runs of the baseline problem size (STAC-A2.β2.GREEKS.TIME.COLD)
Finding market advantages with Google Cloud
Across the investment management industry, every firm is seeking many of the same competitive advantages. However, finding unique opportunities and managing larger and larger data sets is becoming a major strain. Cloud is fundamentally changing how quants tackle the problem while empowering them to manage risk and generate higher returns.
Building on-premises computing clusters with tens or hundreds of thousands of cores and petabytes of storage requires huge up-front investments and lead time measured in months or years. Google Cloud makes the same scale available to its customers, provisioned on demand and paid per use. More importantly, the elasticity of cloud resources enables agility that is simply not available in a fixed data center cluster – the agility to explore, experiment, iterate, and respond to markets faster than before.
Scaling out to tens of thousands of cores in minutes and then removing the resources immediately not only changes the speed at which questions can be answered; it encourages different and more frequent questions, asked simultaneously on many independent clusters, free from the constraints of fixed on-premises hardware.
It is this flexibility and power that enables financial services firms to leverage larger data sets and get results, backtest, research, and analyze large amounts of data, faster and whenever they need it.
Download our whitepaper to learn more about our latest STAC-M3 tick history analytics benchmark results and how to optimize cloud infrastructure for high-speed market data analysis.
“It’s an Astonishing Difference”: What Data Operation Execs say About Google Cloud’s Data Warehouse

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The popularity of meal kit delivery services has surged in recent years as consumer attitudes toward home cooking and grocery shopping have shifted. As a pioneer in the category, Blue Apron helps its customers create incredible home cooking experiences by sending culinary-driven recipes with high-quality ingredients and step-by-step instructions straight to customers’ doors. Blue Apron also offers a monthly wine subscription service and a la carte culinary tools and products through its marketplace.
If that sounds simple, it isn’t.
Ingredients for the meal kits must be sourced at the right time, quality, and price. Orders must be packed efficiently and in exactly the right proportions. Most importantly, meal kits must be delivered to the customer fresh and on time.
To meet these criteria and make data meaningful and intuitive to its managers, one of the tools Blue Apron relies on is Looker, an analytics platform that lets business users explore data and ask sophisticated questions using familiar terms. Looker integrates its solution with Google Cloud Platform to help customers modernize their analytics.
“The combination of Looker and Google BigQuery is powerful, allowing us to get data-hungry analysts essential information much faster. Because we choose to pay by the query, it’s also flexible and cost effective—plus storage is cheap, so we can just put data in and query what we need.”
—Sam Chase, Tech Lead, Data Operations, Blue Apron
Blue Apron previously used Looker with a single database instance hosted on another cloud provider. As data volumes grew and queries became more complex, it became difficult to scale. Blue Apron’s only options were choosing ever-larger server classes and increasing storage throughput by purchasing a higher number of provisioned IOPS. To improve speed, scalability, and cost efficiency, Blue Apron moved its data warehouse to Google BigQuery.
“The combination of Looker and Google BigQuery is powerful, allowing us to get data-hungry analysts essential information much faster,” says Sam Chase, Tech Lead, Data Operations at Blue Apron. “Because we choose to pay by the query, it’s also flexible and cost effective—plus storage is cheap, so we can just put data in and query what we need.”
“After we moved to Google BigQuery, query time was reduced exponentially. It’s an astonishing difference, allowing us to run 300 queries per day.”
—Sam Chase, Tech Lead, Data Operations, Blue Apron
The analytics platform of the future
When you’re making business decisions about a customer’s dinner, speed matters. Looker takes full advantage of the power of Google BigQuery, making it easy to build a data exploration platform.
Blue Apron’s applications publish event data to Kafka—approximately 140 million events per day—and data is then streamed into Google BigQuery, which performs lightning-fast queries on both streamed and static data. Now, business users and analytics teams can make decisions based on near real-time information in Looker, instead of waiting until the next business day for results.
“After we moved to Google BigQuery, query time was reduced exponentially. It’s an astonishing difference, allowing us to run 300 queries per day,” says Sam.
Previously, Blue Apron spent up to a week out of every month optimizing its data warehouse to attempt to improve query performance. With Google BigQuery, all maintenance is handled by Google, reclaiming 25% of up to two engineers’ time. Even when multiple people are using Looker concurrently, query performance never degrades and storage never runs out.
“Because Google BigQuery is architected as a giant, shared cluster, growth is smooth,” says Lloyd Tabb, Founder and CTO of Looker. “Like a race car going from 0 to 120 mph, there are no shift points, just smooth acceleration. To us, it looks like the future.”
An empowering, integrated toolset
Looker takes advantage of aggressive caching and support for date-based table partitioning in Google BigQuery to increase performance, simplify the load process, and improve data manageability. By partitioning data by time, Blue Apron can also take advantage of better long-term storage pricing without sacrificing query performance. When using Google BigQuery with Looker, analysts can easily see how much data is going to be scanned before each query is run.
Blue Apron is also using Looker for Google BigQuery Data Transfer Service to provide actionable analytics for all of the company’s Google marketing data from Google AdWords and DoubleClick by Google in one place to understand campaign performance across channels, saving its data operations team months of work. Using Looker Blocks, marketers can quickly make sense of the data with reports and dashboards, and set alerts when campaign performance hits certain thresholds.
“Everyone at Blue Apron is excited about using Google BigQuery with Looker. Business users and marketers are more empowered to look for answers, instead of waiting for analytics teams. Because users know they can get results rapidly, our business processes are evolving and improving.”
—Sam Chase, Tech Lead, Data Operations, Blue Apron
Looker Blocks for Google AdWords and DoubleClick by Google provide all the analysis you’d get straight from the Google console, plus additional value-add analysis that’s impossible to replicate without SQL. Complex metrics such as ROI on ad spend, flexible multi-touch attribution, and predictive lifetime value empower marketers with a better understanding of their customers and where to spend their next dollar.
In addition to these turnkey dashboards and pieces of analysis, marketers can customize views to meet their unique needs and workflows. These capabilities help the Blue Apron marketing team make decisions regarding the allocation of spend to maximize customer acquisition and retention.
“Everyone at Blue Apron is excited about using Google BigQuery with Looker,” says Sam. “Business users and marketers are more empowered to look for answers, instead of waiting for analytics teams. Because users know they can get results rapidly, our business processes are evolving and improving.”
For data cleansing and transformation, Blue Apron uses Google Cloud Dataproc to run fully managed Apache Spark clusters on Google Cloud Platform. It’s also leveraging Google BigQuery integration with G Suite to bring data into Google Sheets for further distribution and analysis.
“Transferring data between Google tools is fast because it all happens on the Google network,” says Sam. “We can pull data from Google BigQuery, run transformations with Spark, and then write it back to Google BigQuery. That’s very helpful in providing our business users and data analysts with the richest, most current data.”
A perfect match for better insights
As Blue Apron seeks to expand its reach and deepen its engagement with customers, it is making Google BigQuery and Looker available to more users, providing a high-quality interactive analytics experience. “Our ability to pull a lot of data in and compute fast results affects everyone in our company,” says Sam. “Using Google BigQuery and Looker to iterate quickly and build new models to make our operations more efficient will directly impact our customers.”
For Looker, Google BigQuery represents the next step in data warehouse evolution. “Google BigQuery is a perfect match for Looker, combining easy setup with near infinite scale-out and elasticity,” says Lloyd. “People can make smarter decisions faster that directly benefit their business and customers.”
Why and How to Migrate to Google BigQuery

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Over the past few decades, organizations have mastered the science of data warehousing. They have increasingly applied descriptive analytics to large quantities of stored data, gaining insight into their core business operations. Conventional Business Intelligence (BI), which focuses on querying, reporting, and Online Analytical Processing, might have been a differentiating factor in the past, either making or breaking a company, but it’s no longer sufficient.
Today, not only do organizations need to understand past events using descriptive analytics, they need predictive analytics, which often uses machine learning (ML) to extract data patterns and make probabilistic claims about the future. The ultimate goal is to develop prescriptive analytics that combine lessons from the past with predictions about the future to automatically guide real-time actions.
Traditional data warehouse practices capture raw data from various sources, which are often Online Transactional Processing (OLTP) systems. Then, a subset of data is extracted in batches, transformed based on a defined schema, and loaded into the data warehouse. Because traditional data warehouses capture a subset of data in batches and store data based on rigid schemas, they are unsuitable for handling real-time analysis or responding to spontaneous queries. Google designed BigQuery in part in response to these inherent limitations.
Innovative ideas are often slowed by the size and complexity of the IT organization that implements and maintains these traditional data warehouses. It can take years and substantial investment to build a scalable, highly available, and secure data warehouse architecture. BigQuery offers sophisticated software as a service (SaaS) technology that can be used for serverless data warehouse operations. This lets you focus on advancing your core business while delegating infrastructure maintenance and platform development to Google Cloud.
BigQuery offers access to structured data storage, processing, and analytics that’s scalable, flexible, and cost effective. These characteristics are essential when your data volumes are growing exponentially—to make storage and processing resources available as needed, as well as to get value from that data. Furthermore, for organizations that are just starting with big data analytics and machine learning, and that want to avoid the potential complexities of on-premises big data systems, BigQuery offers a pay-as-you-go way to experiment with managed services.
With BigQuery, you can find answers to previously intractable problems, apply machine learning to discover emerging data patterns, and test new hypotheses. As a result, you have timely insight into how your business is performing, which enables you to modify processes for better results. In addition, the end user’s experience is often enriched with relevant insights gleaned from big data analysis, as we explain later in this series.
The migration framework
Undertaking a migration can be a complex and lengthy endeavor. Therefore, we recommend adhering to a framework to organize and structure the migration work in phases:
- Prepare and discover: Prepare for your migration with workload and use case discovery.
- Assess and plan: Assess and prioritize use cases, define measures of success, and plan your migration.
- Execute: Iterate the following steps for each use case:
- Migrate (offload): Migrate only your data, schema, and downstream business applications.
- Migrate (full): Alternatively, migrate the use case fully end-to-end. The same as Migrate (offload), with the addition of the upstream data pipelines.
- Verify and validate: Test and validate the migration to assess return on investment.
The following diagram illustrates the recommended framework and shows how the different phases are connected:
For a deeper understanding, read Migrating data warehouses to BigQuery: Introduction and overview
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