One of the key trends that emerged from the lockdown brought about by the COVID-19 outbreak was the significant rise in people seeking entertainment online.

According to data released by Carat India, smartphone usage increased by 1.5 hours a week and social media consumption nearly doubled to 280 minutes a day. Of India’s 670 million internet users, a significant percentage live in rural areas, which saw a surge in demand for local language content.

As India’s premier social media platform, ShareChat saw significant engagement from its 60 million monthly active users (MAU) during the lockdown. The platform now has surpassed 120 million MAU post the government banning 59 Chinese apps in the last week of June.

ShareChat was founded by Ankush Sachdeva (co-founder and Chief Executive Officer), Farid Ahsan (co-founder and Chief Operating Officer), and Bhanu Pratap Singh (co-founder and Chief Technical Officer), in 2015.

In a recent conversation with YourStory, Bhanu spoke about content consumption during COVID-19, how they are reaching out to the country’s vernacular audience and their recent transition to Google Cloud.

Read the Full Story on YourStory

When our founders began Mambu in 2011, their goal was to bring the latest digital technologies to the banking and finance world. Banking, in particular, is an industry built on decades of deep legacy technology. So initially, Mambu was embraced by microfinance — 100 organizations in 26 countries in just the first two years. 

Since then, acceptance of modernizing core banking services by using composable, cloud technologies has grown across financial services institutions (FSIs). We now service top-tier banks, fintech startups, and other finance organizations across six continents, helping them deliver flexible, personalized, customer-centric banking products and services that their customers can depend upon.

One of the main reasons we’ve been able to scale the Mambu composable banking platform across the globe and at our current pace is our partnership with Google Cloud. The decision to move forward with Google Cloud happened for several reasons.

1. Flexibility and openness. Many FSIs are on hybrid and multicloud technology stacks, as they may still be transitioning from legacy systems, or have data residency requirements that have led them to use different clouds in different regions. Mambu meets customers wherever they are in their cloud journeys. We support interoperability without vendor lock-in. This need for openness, as well as the scalability benefits, led Mambu to evolve our platform on Google Kubernetes Engine (GKE). Many customers use open-source Kubernetes because, this common foundation can help streamline integration, speed up time to market, and reduce development. Just as important, the Google Cloud open cloud approach matches our company values. 

2. Security and data residency. For customers in highly regulated finance industries, security isn’t just top of mind,  it’s the No. 1 requirement. In addition to Google Cloud’s secure infrastructure, external audit certifications, and encryption, its wide array of regions has allowed us to expand into more countries, where we serve banks that must meet local data residency requirements. For example, Google Cloud’s Jakarta Cloud Region, has allowed us to support Bank Jago in Indonesia as it brings more financial inclusion to the unbanked in that country.

3. Availability. It’s critical for banks to maintain basic financial functionality, like accepting deposits and serving cash, even amid a service disruption. We needed a cloud partner with impeccable redundancy, failover, and disaster recovery capabilities.

In addition to GKE, the Mambu platform uses several other Google Cloud services for specific functions, including Cloud Armor, Cloud Load Balancing, Cloud VPN, Cloud Memorystore, and Google Cloud Operations.

Another important reason we chose to partner with Google Cloud was its expansive ecosystem and commitment to innovation. We are midway into a three-year journey to modernize our own technology stack to meet customer needs.

Building a roadmap with Google Cloud

Our customers need a core banking technology platform that will grow with them as they bring to market innovative services built on the latest technology advances. For Mambu to be that platform, we need a cloud partner that supports and scales with our growth. While we originally built our cloud architecture on GKE and Compute Engine (among a few other Google Cloud services), we’re now looking to a serverless future where we can scale more easily and leverage managed services within Google Cloud and its partner ecosystem to focus on our core offerings. 

These are just some of the modernization and customer-led innovations that we’re cooking up: 

• More workloads in GKE: Like many companies, our cloud transformation is a work in progress. While much of our codebase is in GKE, we’re continuing to break up some larger pieces of code into microservices to increase agility and velocity, enabling us to make consistent updates to discrete areas of our platform without affecting the whole. GKE is the leader for orchestrating microservices at scale and continues to be a natural fit.
• Native BigQuery integration: Mambu customers collect a tremendous amount of data within the platform that can be used for analytics, personalization, and other use cases. We’re planning to create a seamless integration for feeding core banking data from Mambu into BigQuery so that customers can better leverage their valuable data.
• CloudSQL vs. self-managed MySQL: We have almost completed migrating from our own MySQL instances to managed Cloud SQL databases, which will open up new opportunities to implement customer-centric solutions such as BigQuery integration.
• A serverless future with Cloud Run: Compute Engine is working well for Mambu, providing the flexibility to choose the virtual machines that best balance performance and cost needs. As we seek even more time and cost efficiencies, we believe the elastic scalability of a serverless architecture built on Cloud Run will get us there, and we’re considering going serverless in the future. Doing so would abstract infrastructure for simpler management, while allowing us to fire up containers to meet our customers’ high transactions-per-second needs, spin them down when not needed, and pay only when they run. It would also boost security: Without long-running compute, there are no patches or fixes, and each new instance is isolated and fresh by default.

These are just a handful of examples of the ways we want to best leverage Google Cloud services to simplify how we manage our tech stack, as well as continue to bolster security, scalability, and performance. There are many other ideas we’re exploring: using Dataproc and Datastream to support the specific data needs of Islamic banking, Cloud Functions so that customers can run their own queries against Mambu, and AI-enabled features. 

At Mambu, our mission is to empower our customers to deliver great modern financial experiences easily to everyone around the world. Every time Google Cloud opens a new data center, we can enter a new market. Every time we move to a new-to-us managed service via the Google Cloud Marketplace, we free up time to build new ways to deliver customer-centric banking solutions. And so, we look forward to continuing this partnership with Google Cloud well into the future.

Editor’s note: In honor of Mother’s Day, we look at how 1-800-FLOWERS.COM, Inc. migrated to Google Cloud as part of its digital transformation to quickly deploy seamless and convenient customer experiences across multiple brands on Mother’s Day and every day. 

As a leading provider of gifts designed to help customers express, connect, and celebrate,  1-800-FLOWERS.COM, Inc. has embraced cloud technologies to grow and transform its business through constant innovation. As part of our digital transformation, we recently completed the migration of our ecommerce platform and other services to Google Cloud. We’ve transitioned from a monolithic to a microservices platform, moved many workloads from our on-premises data centers to our Google Cloud environment, and scaled both horizontally and vertically. 

Since our migration, we’ve developed efficient processes to launch new brands, improved the customer experience across all brands, and seen significantly increased site traffic. 

Nurturing a more delightful customer journey

Customer delight is at the core of everything we do. Whether it be with a flower bouquet, a sweet treat, or a personalized keepsake, our mission is to deliver smiles. With the rise of the COVID-19 pandemic, we’ve all been challenged to find unique and safe ways to continue honoring the special connections in our lives and celebrating occasions with loved ones. Our customers have adapted by doing things such as sending gifts to isolated loved ones, sharing the same meal together virtually, or using video to engage with others through group activities like flower arranging and building charcuterie boards. 

The customer experience is a top priority for us, and we constantly look for innovative ways to enhance the customer journey across our ecommerce platform of more than a dozen brands. As a result, we’ve continued to see a rise in demand as customers enjoy the ease and convenience of our site and discover our full family of brands. 

Migrating to a cloud-first mindset

As we’ve continued to innovate and iterate on the customer experience, we knew we wanted to evolve our platform. We wanted to shift to a microservices platform, which would allow our team the opportunity to release updates to our site more often and set up the right continuous integration/continuous deployment (CI/CD) practices. 

Working with Google Cloud, we were able to move our ecommerce platform to the cloud and standardize our site and brand deployment by building one release that could then be repeated across all of our brands. We built everything in a modular fashion, including microservices and      code libraries, so that sites could be easily constructed and replicated for each brand. And because of this, we were able to launch Shari’s Berries extremely quickly after we acquired the brand in 2019.   

Moving our platform to a completely homegrown solution of microservices was a daunting task. But our team handled it beautifully through load-testing, stress-testing, and building new monitoring tools. And with Google Cloud supporting us all along the way, managing the migration process was simple and easy from start to finish. 

Arranging a better bouquet of services

Currently, we’ve migrated every customer-facing touchpoint for all of our brands to Google Cloud—whether it’s on the web or mobile, our AI bots, or our chat interfaces. 

• We run on Google Kubernetes Engine and Istio.
• We have nearly 200 microservices built to help power our entire ecommerce stack across several cloud services running on Google Cloud. 
• We’re utilizing BigQuery for our offline intelligence.

Results are coming up roses

Our new stack on Google Cloud has benefits for both us and our customers. We moved from a session-based to a token-based system, which provides enhanced security as well as a consistent, convenient experience across all our brands. Using service workers and a single-page app, we are able to download all the relevant site content to the browser in under two seconds to create an instant-click experience for each and every customer. We also use Google Analytics to measure our user interactions and provide personalized results to each customer. Our hope is that with this new system, we can learn from customer behavior to offer gift givers a more personalized shopping experience during each visit. 

The benefits of our new tech stack have not only helped us enhance the solutions we offer to customers today, they’ve also enabled us to offer new ones at lightning speed. With our legacy system, we used to release new code once a week or once a month. Now, even during our peak periods, we’re able to release 10 to 15 times a day and can deploy and pivot quickly to create new microservices and microsites on the fly—often without having to touch any code. 

Efficiencies abound     

The benefits of moving our platform to Google Cloud have extended to our internal teams as well. Before the migration, we had only two environments for developing and testing, which made it time-consuming to test updates before they went into production. Now with Google Cloud, we have several different journey teams—which are made up of developers, product owners, and technical owners—all working in several different environments, solving problems, and creating new solutions together. 

Everyone is now empowered to be self-sufficient, developing and releasing microservices on their own when they’re ready. This has given our developers more time to take part in continued development and learning opportunities. For example, we offer lunch-and-learn sessions as well as other resources for everyone to take advantage of so they can continue to learn and refine their skills.

Planting the seeds for future growth

As we look to the future and think about how we help our customers express, connect, and celebrate, we’ll continue to collaborate across teams to deliver solutions that spread smiles. Specifically, we’re exploring additional use of AI to help us better serve our customers across all our brands. 

We’ve enjoyed the ongoing support we’ve received from the Google Cloud team as they help us build new solutions and design a road map for the future. Their support has helped the 1-800-FLOWERS.COM, Inc. team to realize the power of the cloud and bring the very best experience to our customers.

Learn more about 1-800-FLOWERS.COM, Inc., or check out our recent blog about cloud migration for the real world.