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How Domino’s Increased Monthly Revenue By 6% with Google Marketing Platform

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Driving Business Transformation in Manufacturing, Industrial, and Transportation Using Google Cloud and AI/ML

Google Cloud partners closely with manufacturing, industrial, and transportation organizations to drive business transformation.

In this video, Mandeep Waraich, Head of Product – Industrial AI, Google Cloud, shares customer stories as well as Google Cloud’s differentiated AI products and solutions.

Waraich covers the current state of automation and industrial efficiency and how artificial intelligence is revealing an entirely new universe of possibilities.

He also speaks about Google Cloud’s approach to bringing these AI technologies to the market, and Google Cloud’s “deploy anywhere” methodology that helps achieve the impact of AI at a global enterprise scale.

Case Study

Lending DocAI Shortens Borrowers’ Journey on Roostify

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Google Cloud's Lending DocAI automated Roostify's document processing for home application with multi-language support, allowing the provider of enterprise cloud apps for mortgage and home lenders manage upto thousands of borrowers on daily basis.

The home lending journey entails processing an immense number of documents daily from hundreds of thousands of borrowers. Currently, home lending document processing relies on some outdated digital models and a high dependency on manual labor, resulting in slow processing times and higher origination costs. Scaling a business that sorts through millions of documents daily, while increasing efficacy and accuracy, is no small feat. When it comes to applying for a mortgage loan, consumers expect a digital experience that’s as good as the in-person one. Roostify simplifies the home lending journey for lenders and their customers.

No time to spare: Overcoming document processing challenges with AI

Roostify provides enterprise cloud applications for mortgage and home lenders. In order to empower its customers to deliver a better, more personalized lending experience, they needed to automate and scale their in-house document parsing functionality.

As a key component of its document intelligence service, Roostify is leveraging Google Cloud’s Lending DocAI machine learning platform to automate processing documents required during a home loan application process, such as tax returns or bank statements with multi-language support. This partnership delivers data capture at scale, enabling Roostify customers to automatically identify document types from the uploaded file and to extract relevant entities such as wages, tax liabilities, names, and ID numbers for further processing, and make things move faster in the cumbersome lending process. 

Roostify’s solutions leverage Google Cloud’s Lending DocAI, which is built on the recently announced Document AI platform, a unified console for document processing. Customers can easily create and customize all the specialized parsers (e.g., mortgage lending documents and tax returns parsers) on the platform without the need to perform additional data mapping or training. All Google Cloud’s specialized parsers are fine-tuned to achieve industry-leading accuracy, helping customers and partners confidently unlock insights from documents with machine learning. Learn more about the solution from the GA launch blog and the overview video.

Integrating Lending DocAI’s intelligent document processing capabilities into the Roostify platform means more innovation for their customers and tangible results: faster loan processing times, fewer document intake errors, and lower origination costs. Additional support in Google Lending DAI for other languages and more documents like global Know Your Customer (KYC) documents or payroll reports is in the near future.

Full integration of AI solutions

Working together with Roostify’s platform team, we were able to help them solve their document processing challenge through integration of various GCP products such as Lending DocAI (LDAI), Data Loss Prevention (DLP) for redacting sensitive data, BigQuery for data warehousing and analytics, and Firestore for API status. To make it very safe and secure, all data was encrypted end-to-end at Rest and in Transit. LDAI won’t require any training data to process. It is an easy plug and play API.

Here is a sneak peek in the high level deployment architecture for LDAI in Roostify environment:

LDAI in Roostify.jpg

Here are the steps for processing data:

  1. Receives document processing request from the client.
  2. API Function directs requests to the pre-processing service. For Async requests a processing ID is generated and returned to the caller.
  3. Pre-processing service sends the request for further processing (Long/short PDF conversion), calling other microservices and receives back the responses. Any error in the response received is then sent to the response processing service. 
  4. If the response is synchronous, the pre-processing service directs it to the LDAI Invoker service. 
    1. If the response is asynchronous, the pre-processing service feeds it into the Cloud Pub/Sub service.
  5. Cloud Pub/Sub service feeds the response back to the LDAI Invoker service.
  6. LDAI Invoker service routes the request to the Google LDAI API for classification if there are multiple pages in the document.
  7. Document will be split based on LDAI response and then saved in a GCS bucket for temporary storage.
  8. LDAI entity interface for single page processing and then LDAI Invoker sends LDAI results to LDAI Response Processing
  9. If a request is a synchronous request the LDAI Response Processor sends results to the API Function so that it can complete the synchronous call and respond to the rConnect caller.
    1. If the request is an asynchronous request the LDAI Response Processor will respond to the caller’s webhook and complete the transaction.
  10. Finally, Data stored in the GCP bucket will be deleted.

All the responses that come from the LDAI API can optionally feed into BigQuery via the Response Processor, after parsing it through Data Loss Prevention (DLP) API to redact the PII/sensitive information.  Throughout the processing of both asynchronous and synchronous requests all transactions are logged using Cloud Logging.  For asynchronous transactions, the state is maintained throughout the process using Cloud Firestore.

Roostify currently uses this technology to power two different solutions: Roostify Document Intelligence and Roostify Beyond™. Roostify Document Intelligence is a real-time document capture, classification, and data extraction solution built for home lenders. It ingests documents uploaded by borrowers and loan officers, identifies the relevant documents, and extracts and classifies key information. Roostify Document Intelligence is available as a standalone API service to any home lender with any digital lending infrastructure already in place. 

Roostify Beyond™ is a robust suite of AI-powered solutions that enables home lenders to create intelligent experiences from start to close. It combines powerful data, insightful analytics, and meaningful visualization to streamline the underwriting process. Roostify Beyond™ is currently available only to Roostify customers as part of an Early Adopter program and will be rolled out to the market later this year.

field confidence level.jpg
Lenders can set the desired field confidence level. An extracted field that does not meet the set field confidence will display a warning indicator to borrowers asking them to validate the uploaded document.
Beyond algorithms.jpg
If the Beyond algorithms aren’t sure about the document (i.e., with lower confidence in the classification result than that set by the admin), the user sees a message asking them to validate the task.

Through this partnership, Roostify has enabled its customers to adopt a data-first approach to their home lending processes, which will lead to improved user experiences and significantly reduced loan processing times.

Fast track end-to-end deployment with Google Cloud AI Services (AIS)

Google AIS (Professional Services Organization), in collaboration with our partner Quantiphi, helped Roostify deploy this system into production and fast-tracked the development multifold to generate the final business value.

The partnership between Google Cloud and Roostify is just one of the latest examples of how we’re providing AI-powered solutions to solve business problems.

Case Study

How to Use Machine Learning to Achieve 300% Increase in Gross Profits

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Since 1994, IDOM, Japan’s leading buyer and retailer of used cars, has enjoyed success in the auto industry with a simple yet traditional business model: buy pre-owned vehicles directly from car owners and auction them to third-party dealers, or sell them to other consumers at retail stores.

In an increasingly frugal economy, Japanese consumers are buying fewer new cars. Most young urban workers take public transport, a cheap alternative for getting from point A to point B. Additionally, people who do own cars are keeping them longer: the average period of ownership is 7.5 to 10 years.

Although Japanese consumers are buying fewer new cars, used car sales are steadily on the uptick. Pre-owned car sales in Japan rose by 1.7% in 2015—the first big spike in three years. IDOM dominates this industry with about 40% market share, and it wanted to continue to take advantage of this growing market trend.

To do so, IDOM reinvented its marketing strategy, using Google’s machine-learning technology to make full use of its available customer data. The brand’s main goal was to attract more prospective car sellers to its physical stores because (1) that’s where they could close trade-in deals and (2) sourcing used cars efficiently is integral to the success of its business model.

Secondly, rather than measure marketing success solely on clicks, views, brand awareness, or favorability, IDOM relied on data to determine which advertising techniques—including phone calls and customized ads to prospective sellers—turned a real profit.

After successfully identifying and targeting existing car owners with a high chance of selling their car, it was only natural for IDOM to leverage this approach to identify and target potential customers with a higher chance of buying a car—key for the other side of its business as well. Thus, IDOM also showed customized ads to potential car buyers and prioritized follow-up phone calls to high-value potential car buyers.

Find out how IDOM increased the number of sellers and buyers visiting its stores by a whopping 25% and grew gross profits by 300% in a key market segment. Download now!

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Google Cloud’s Med-PaLM 2: Pioneering Ethical AI Solutions for the Medical Domain

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Discover how Google Cloud's Med-PaLM 2 is revolutionizing healthcare with responsible generative AI, driving breakthroughs in medical knowledge and improved patient care.

Healthcare breakthroughs change the world and bring hope to humanity through scientific rigor, human insight, and compassion. We believe AI can contribute to this, with thoughtful collaboration between researchers, healthcare organizations and the broader ecosystem. 

Today, we’re sharing exciting progress on these initiatives, with the announcement of limited access to Google’s medical large language model, or LLM, called Med-PaLM 2. It will be available in coming weeks to a select group of Google Cloud customers for limited testing, to explore use cases and share feedback as we investigate safe, responsible, and meaningful ways to use this technology. 

Med-PaLM 2 harnesses the power of Google’s LLMs, aligned to the medical domain to more accurately and safely answer medical questions. As a result, Med-PaLM 2 was the first LLM to perform at an “expert” test-taker level performance on the MedQA dataset of US Medical Licensing Examination (USMLE)-style questions, reaching 85%+ accuracy, and it was the first AI system to reach a passing score on the MedMCQA dataset comprising Indian AIIMS and NEET medical examination questions, scoring 72.3%.

Industry-tailored LLMs like Med-PaLM 2 are part of a burgeoning family of generative AI technologies that have the potential to significantly enhance healthcare experiences. We’re looking forward to working with our customers to understand how Med-PaLM 2 might be used to facilitate rich, informative discussions, answer complex medical questions, and find insights in complicated and unstructured medical texts. They might also explore its utility to help draft short- and long-form responses and summarize documentation and insights from internal data sets and bodies of scientific knowledge.

Innovating responsibly with AI

Since last year, we’ve been researching and evaluating Med-PaLM and Med-PaLM 2, assessing it against multiple criteria — including scientific consensus, medical reasoning, knowledge recall, bias, and likelihood of possible harm — which were evaluated by clinicians and non-clinicians from a range of backgrounds and countries. 

Med-PaLM 2’s impressive performance on medical exam-style questions is a promising development, but we need to learn how this can be harnessed to benefit healthcare workers, researchers, administrators, and patients. In building Med-PaLM 2, we’ve been focused on safety, equity, and evaluations of unfair bias. Our limited access for select Google Cloud customers will be an important step in furthering these efforts, bringing in additional expertise across the healthcare and life sciences ecosystem. 

What’s more, when Google Cloud brings new AI advances to our products, our commitment is two-fold: to not only deliver transformative capabilities, but also ensure our technologies include proper protections for our organizations, their users, and society. To this end, our AI Principles, established in 2017, form a living constitution that guides our approach to building advanced technologies, conducting research, and drafting our product development policies. 

From AI to generative AI 

Google’s deep history in AI informs our work in generative AI technologies, which can find complex relationships in large sets of training data, then generalize from what they learn to create new data. Breakthroughs such as the Transformer have enabled LLMs and other large models to scale to billions of parameters, letting generative AI move beyond the limited pattern-spotting of earlier AIs and into the creation of novel expressions of content, from speech to scientific modeling. 

Google Cloud is committed to bringing to market products that are informed by our research efforts across Alphabet. In 2022, we introduced a deep integration between Google Cloud and Alphabet’s AI research organizations, which allows Vertex AI to run DeepMind’s groundbreaking protein structure prediction system, AlphaFold.

Much more is on the way. In one sense, generative AI is revolutionary. In another, it’s the familiar technology story of more and better computing creating new industries, from desktop publishing to the internet, social networks, mobile apps, and now, generative AI.

Building on AI leadership

Additionally, today we’re announcing a new AI-enabled Claims Acceleration Suite, designed to streamline processes for health insurance prior authorization and claims processing. The Claims Acceleration Suite helps both providers of insurance plans and healthcare to create operational efficiencies and reduce administrative burdens and costs by converting unstructured data into structured data that help experts make faster decisions and improve access to timely patient care. 

On the clinical side, last year we announced Medical Imaging Suite, an AI-assisted diagnosis technology being used by Hologic to improve cervical cancer diagnoses and Hackensack Meridian Health to predict metastasis in patients with prostate cancer. Elsewhere, Mayo Clinic and Google have collaborated on an AI algorithm to improve the care of head and neck cancers, and Google Health recently partnered with iCAD to improve breast cancer screening with AI.

From these examples and more, it’s clear that the healthcare industry has moved from testing AI to deploying it to improve workflows, solve business problems, and speed healing. With this in mind, we expect rapid interest in and uptake of generative AI technologies. Healthcare organizations are eager to learn about generative AI and how they can use it to make a real difference.

Looking ahead

The power of AI has reinforced Google Cloud’s commitment to privacy, security, and transparency. Our platforms are designed to be flexible, including data and model lineage capabilities, integrated security and identity management services, support for third-party models, choice and transparency on models and costs, integrated billing and entitlement support, and support across many languages. 

While we’ll have some innovations like Med-PaLM 2 that are tuned for healthcare, we also have products that are relevant across industries. Last month, we announced several generative AI capabilities coming to Google Cloud, including Generative AI support in Vertex AI and Generative AI App Builder, which are already being tested by a number of customers. Developers and businesses already use Vertex AI to build and deploy machine learning models and AI applications at scale, and we recently added Generative AI support in Vertex AI. This gives customers foundation models they can fine-tune with their own data, and the ability to deploy applications with this powerful new technology. We also launched Generative AI App Builder to help organizations build their own AI-powered chat interfaces and digital assistants in minutes or hours by connecting conversational AI flows with out-of-the-box search experiences and foundation models.

As AI proves its value, it’s likely there will be increased focus on high-quality data collection and curation in healthcare and life sciences. Improving the flow and unification of data across health care systems, referred to as data interoperability, is one of the most important building blocks to leveraging AI, and it helps organizations run more effectively, improve patient care, and helps people live healthier lives. We expect to continue our investments in technology, infrastructure, and data governance.

We’re committed to realizing the potential of this technology in healthcare. By working with a handful of trusted healthcare organizations early on, we’ll learn more about what can be achieved, and how this technology can safely advance. For all of us, the prospects are inspiring, humbling, and exciting. 

If you’re interested in exploring generative AI on Cloud, you can sign-up for our Trusted Tester program or reach out to your Google Cloud sales representative.

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Case Study

How adidas’s Marketing Team Benefits from Google Cloud Marketing Platform

We live in a world where the consumer journey is no longer linear, making it difficult to know when to deliver a brand message or a product message.

“We talk a lot about the consumer journey no longer being linear. It’s very difficult to know when the consumer is going to come in contact with your message. And because of that it makes it much harder to deliver the right message at the right time,” says Chris Murphy, Head of Digital Experience, adidas.

To solve the problem, adidas turned to the Google Cloud Marketing Platform to use audience insights to inform the art of storytelling and help teams, from brand marketing to retail to e-commerce, deliver relevant messages across channels.

“In a singular environment like Google Cloud Marketing Platform, when you’re able to see audience insights and information…we know when someone should be receiving a brand message versus a product message — when they’re thinking about buying or when they’re actually ready to purchase,” says Murphy.

It wasn’t easy at the start. “Being in brand marketing for so long, there was this initial pushback on data and the science behind it, because it was an art. But what we’re seeing now is the ability for data and insights to really inform the art of storytelling. It allows us to understand the impact that we’re having in real time,” says Kelly Olmstead, VP, Brand Activation for North America, adidas.

Today adidas’ marketing team depends more heavily on data and analysis to guide its strategy. “Starting every meeting with data and insights, that’s something that we want to take outside of just the marketing organization, and really infuse it across our culture here at adidas,” says Olmstead.

Watch how adidas benefits from using the Google Cloud Marketing Platform.

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