
Brazilian Insurer Uses Google BigQuery to Underwrite Critical Decisions
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Le Figaro Uses Google Firebase to Personalize Experiences and Generates 3X Revenue Results
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Le Figaro, established in 1826, is France’s oldest and largest daily morning newspaper. The company’s mission is to provide timely, digestible and engaging news to their readers. As one of the first in the industry to offer digital content, Le Figaro engages their subscribers across 11 Android, iOS and web apps that cover news, sports, lifestyle and games. Le Figaro has about 22M monthly active users on their mobile and web apps and 120K paid digital subscribers.
The Challenge
In a saturated news app market, Le Figaro was looking to increase paying customers and to retain existing paid subscribers. To do this, Le Figaro’s development team needed to engage readers with personalized content at the right price point, but how could they pull it off with limited time and resources?
The Solution
Le Figaro used a number of Firebase products to retain existing users and increase paid subscriptions. They sent targeted notifications through Firebase Cloud Messaging reminding customers to follow topics and journalists they found interesting. This helped reduce churn by keeping subscribers engaged in content they valued. They also tested different subscription amounts using Firebase A/B testing, which helped Le Figaro identify the price points that led to the highest number of conversions among both Android and iOS users.
“Using Firebase has completely transformed Le Figaro’s digital business by making it easy to rapidly innovate and personalize content for our readers. With Firebase we have seen continuous increases in retention, downloads and screen time in our apps!”
Valentin Paquot, Mobile CTO, Le Figaro
Le Figaro found their biggest increase in paid subscriptions came from embedding real time interactive infographics into their mobile and web app articles. When a user added information into the infographic, it triggered a Cloud Function that accessed data stored in Cloud Firestore and returned a personalized infographic to the user in real time.
For example, in the article “Are you rich?” readers could input their income into the infographic and compare it against different income groups in Paris instantaneously. The infographics was behind a paywall and users had to subscribe to gain access.
According to Le Figaro, this infographic saw 3X the rate of paid subscription sign-ups compared to their other infographics. The team built this interactive infographic system in 3 days instead of their average time of 2-3 weeks using a traditional backend service. Using Cloud Functions and Cloud Firestore, they estimate they were able to reduce development time by 86%.

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Google Cloud’s managed database services can help you innovate faster and reduce operational overhead. The migration tools and resources included in this whitepaper will help you plan your migration.
This whitepaper provides guidance on:
- Managing services for maximum compatibility with your workloads
- Leveraging services that are compatible with the most popular commercial and open source engines, such as MySQL, PostgreSQL, and Redis
- Using robust tools and services to make migrations simple, secure, and fast with minimal downtime
- Understanding the value of using Google Cloud’s managed database services

Google Leads the Pack in Big Data NoSQL Market: Forrester Research
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NoSQL has become critical for all businesses to support modern business applications. It has gone from supporting simple schemaless apps to becoming a mission-critical data platform for large Fortune 1000 companies. It has already disrupted the database market, which was dominated for decades by relational database vendors.
Today, half of global data and analytics technology decision makers either have implemented or are implementing NoSQL platforms, taking advantage of the benefits of a flexible database that serves a broad range of use cases.
Analyst firm Forrester Research in its recent report has named Google Cloud a leader in the Big Data NoSQL market as it supports a broader set of use cases, automation, good scalability and performance, and security offerings.
Download this Forrester Research report to understand why enterprises are turning to NoSQL and why Google Cloud is a leader in this space.
UKG Ready: Meeting the Needs of Complex Machine Learning Models and Distributed Data Sets

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Business Problem
UKG Ready primarily operates in the Small and Medium Business (SMB) space, so inherently many customers are forced to operate and make key business decisions with less Workforce Management (WFM) / Human Capital Management (HCM) data. In addition to volume, SMB lacks the variety of data needed to create a dynamic and agile organization. This puts SMB at a major disadvantage compared to larger segments.
Project Goals
People Insights module is committed to surfacing insights to customers in the context of their day-to-day duties and aid in decision making. With the SMB customer data limitations mentioned above, the goal of this project was to create a global dataset that augments individual customer data to bring light to less obvious, yet important information.
Challenges
UKG Ready is a highly configurable application that gives customers the opportunity to build solutions on a platform that meets their specific business needs. High configurability gives high flexibility to customers in their usage of the software. However, it becomes nearly impossible to create a global dataset for machine learning and data insights. UKG Ready manages just under 4 million of the US workforce and some 30,000+ customers. Despite the large employee dataset size, machine learning models that are specific to customers are starved for data because the individual customers have a relatively small employee population. Does that mean we cannot support our SMB customers’ decision making with ML?
Result
Partnering with Google, we were able to develop an approach that allowed us to standardize various domain entities (pay categories, time off codes, job titles, etc.) so that we could build a global dataset to augment SMB customer data. Using machine learning we were able to build a common vocabulary across our customer base. This common vocabulary encapsulates the nuances of how our customers manage their business and yet is generalized and standardized such that the data can be aggregated over the variety of customer configurations. This allows us to serve up practical insights to customers through various use cases. Our partnership allowed us to leverage Google Cloud Services to meet the needs of our complex machine learning models, distributed data sets and CI/CD processes.
How
UKG Ready decided to partner with Google for an end-to-end solution for the analytics offering. This allowed us to focus on our core business logic without having to worry about the platform, environment configurations, performance and scalability of the entire solution. We make use of various Google Cloud services such as Cloud Triggers, Cloud Storage, Cloud Functions, Cloud Composer, Cloud Dataflow, Big Query, Vertex AI, Cloud Pub/Sub… to host our analytics solution. Jenkins manages the entire CI/CD pipelines and cloud environments are configured and deployed using Terraform.
The standardization of business entities problem was solved in three distinct steps:

Step 1: Collecting aggregated data
We needed an approach to collect aggregated data from our highly distributed, sharded, multi-tenant data sources. We developed a custom solution that allows us to extract data aggregated at source for PII and GDPR considerations and transfer to Google Cloud Storage in the fastest manner possible. Data is then transformed and stored in Big Query. Services used: GCS, Cloud Functions, DataFlow, Cloud Composer and Big Query. All processes are orchestrated using Cloud Composer and detailed logging is available in Cloud Logging (Stackdriver).
Step 2: Applying NLP (Natural Language Processing)
Once we had the variety of customer configurations or the business entities available, we then applied NLP algorithms to categorize and standardize these in buckets. This approach assumes that customers use natural language for configurations like job titles, pay codes etc.

String Preparation
The input data for string preparation process is an entity string or several strings, that describe one entity object (like name-description pair or code-name pair). The output represents set of tokens that may be used to run a classification/clustering model. The process of string preparation tokenizes strings, replaces shortcuts, handles abbreviations, translates tokens, handles grammatical errors and mistypes
ML Models
Statistical
The idea of the model is to use defined target classes (clusters) and assign several tokens (anchors) to each of them an entity that has any of those tokens would be “attracted” to appropriate class. All other tokens are weighted according to frequencies of usage of theses tokens in the entities with anchor tokens:
Using anchor tokens, we are building kind-of Word2Vec - dimensionality of vector is equal to number of target classes. The higher the specific dimension (cluster) value, the higher the probability of entity to be included in appropriate cluster. Final prediction for entity tokens list for specific class is sum of weights of all the tokens included. Predicted cluster is a cluster that has maximal prediction score.
Lexical Model
We managed to generate reasonable amount of labeled data during statistical model implementation and testing. That opens a possibility to build “classical” NLP model that uses labeled data to train classification neural network using pretrained layers to produce token embeddings or even string embeddings. We started experimentation with pre-trained models like GloVe and got good results with single words and bi-grams but started getting issues in handling of n-grams. Our Google account team came to our rescue and recommended some white papers that helped formulate our strategy. We now use Tensorflow nnlm-en-dim128 model to produce string embeddings – it was trained on 200B records English Google News corpus and produces for each input string 128-dimensional vector. After that we use several Dense and Dropout layers to build a classification model.
Ensembling
To perform ensembling all the model results for each class are cast to probabilities using softmax transformation with scale normalization. Final predicted probability is maximal average score of both models among all the classes scores – appropriate class is predicted class.
The machine learning models are deployed on Vertex AI and are used in batch predictions. Model performance is captured at every prediction boundary and monitored for quality in production.
Step 3: Making available common vocabulary
Having the standardized vocabulary, we then needed a mechanism to have the results be available in UKG Ready reports and customer specific models like Flight Risk and Fatigue. For this we again used Google Services for orchestration, data transformation and data storage.
Once the modeling is complete, we made the customer specific models leveraging the above architecture be available in Reports. We utilized our proven existing technology choices in GCP for orchestration, data transformation and data storage
Results
We are able to build a common vocabulary of our customers’ business entities with good confidence. And be an expert advisor to our SMB customers in their decision-making using machine learning. With the advice of our Google account team and using Google services we can add value to our product in a relatively short amount of time. And we are not done! We continue to use this platform for new use cases, complex business problems and innovative machine learning solutions.
Sample result:

Special thanks to Kanchana Patlolla , AI Specialist, Google for the collaboration in bringing this to light
How AI-powered ML Models Helps Run Unemployment Claims Verification at Scale

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With unemployment application submissions reaching record numbers over the past year, state and local agencies in the United States have faced the challenge of processing unprecedented numbers of claims per week. The digital infrastructure most agencies have in place is unable to handle this volume, resulting in constituents waiting longer, and bad actors taking advantage of vulnerable systems. The Department of Labor Inspector General estimates that $63 billion in claims distributed is either an improper payment or fraud.
Validating claims also requires secure data sharing with other agencies for document and identity verification. Government leaders need a way to allow case adjudicators to quickly and confidently release backlogged claims, integrate with existing systems, and segment legitimate claims from potentially fraudulent ones — all within limited government budgets — securely and at scale.
Implementing a fraud detection solution on Google Cloud
States were under pressure to release payments, while also filtering out potentially fraudulent claims. SpringML and Google Cloud developed a framework to give adjudicators a reliable verification process that quickly filters potentially fraudulent claims, while processing the remaining claims so benefits reach citizens in a timely manner. SpringML and Google Cloud, applied AI-powered machine learning models to detect anomalous patterns in large datasets. Using Google Cloud tools, SpringML implemented a solution to streamline workflows, improve efficiencies, automate processes and identify potentially fraudulent claims.
SpringML used a variety of Google Cloud products to deliver a fraud detection solution, including:
- Google Cloud Storage to store and manage data
- BigQuery to store tabular data and BigQuery Machine Learning (BQML) to conduct machine learning on that data
- AutoML solutions to build predictive models and risk scoring
- Visualization tools such as Looker and Data Studio to present data and help government leaders make informed decisions.
Implementing machine learning to detect improper payments allows agencies to classify claims as “fraud” or “not fraud” based on the number of flags, as well as prioritize the most urgent claims. Deploying intelligent virtual agents to handle frequently asked questions meant that live agents could focus their time on more challenging cases.
Even once the pandemic is behind us, there will be bad actors trying to take advantage of overwhelmed or legacy systems. We’ve identified a few best practices for agencies managing enormous case loads and looking to improve improper payment analytics:
- Move your systems to the cloud. Many on-premises legacy systems can’t update their applications and scale to meet the volume of claims. Moving to a cloud environment enables rapid solution deployment and ingestion of large amounts of data without fear of overloading the system. The cloud scales with you–cost-effectively and securely.
- Understand patterns in the data. The answer is always in the data — we used deep analysis to help uncover suspicious patterns in large data sets. We implemented unsupervised machine learning to learn behaviors and create configurable rules that adjust to new information that comes into the system. We can uncover patterns that are likely associated with fraud – ones that a human might have missed.
- Use AI/ML tools to automate your existing systems and teams. These tools enable humans to work smarter and more efficiently. We automate anomaly detection and create dashboards for adjudicators to rapidly process claims. We are enabling the Wisconsin Department of Workforce Development by implementing automatic calculations and processing of recharge amounts, resulting in faster processing times and fewer human errors. Proactive fraud detection and timely calculation of recharge payment allowed DWD to ensure the benefits reached the right individuals.
- Build flexibility into your systems. We discovered that fraud patterns change over time. For instance,flags for fraud during March-May 2020 were vastly different from those we found in June-July 2020. Google Cloud tools make it easy to continually update algorithms to detect patterns and integrate external data sources.
Using Google Cloud tools, we can update digital infrastructure and incorporate machine learning best practices to help organizations efficiently process large volumes of claims and identify high probability fraudulent ones. SpringML provides consulting and implementation services and industry-specific analytics solutions that deliver high-impact business value to accelerate data-driven digital transformation. Learn more about fraud detection and how to improve improper payments analytics by watching our webinar.
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