Go is the world’s leading programming language for cloud-based development, used by millions of developers to build and scale their cloud applications and business-critical cloud infrastructure. Whether it’s building CLIs, web applications, or cloud and network services, developers find Go easy to learn, easy to maintain, and packed with useful features such as built in concurrency and a robust standard library.

And now, getting started with Go on Google Cloud is a little bit easier. Following Go’s recent announcement of gonew, an experimental tool for instantiating new projects in Go from predefined templates, Google Cloud is releasing four templates for gonew that developers can use to bootstrap their Go applications across several Google Cloud products. This includes common use cases such as creating a simple HTTP handler Cloud Function, subscribing to a Cloud Pub/Sub topic, or creating an HTTP Server on Cloud Run.

Google Cloud Go templates

• httpfn: A basic HTTP handler (Cloud Function)
• pubsubfn: A function that is subscribed to a PubSub topic handling a Cloud Event (Cloud Function)
• microservice: An HTTP server that can can be deployed to a serverless runtime (Cloud Run)
• taskhandler: An basic app that handles tasks from requests (App Engine)

Let’s get started

• Make sure you have Go installed on your machine, if not you need to download/install from here .
• Start by installing gonew using go install:
  
  $ go install golang.org/x/tools/cmd/gonew@latest
  To generate a basic HTTP Handler Cloud Function, instantiate the existing httpfn template by running gonew in your new project’s parent directory. As of now, gonew’s syntax expects two arguments: first, the path to the template you wish to invoke, and second, the module name of the project you are creating. For example:
  $ gonew github.com/GoogleCloudPlatform/go-templates/functions/httpfn yourdomain.com/httpfn
• Deploy this new go module to Cloud Functions by following the steps listed here, you can also try this in the Cloud Shell editor.

What’s next?

We have big plans for Go on Google Cloud, with several new enhancements on our roadmap. In the meantime, please try out these new templates, deploy them to Google Cloud using the instructions provided and let us know how we can make them better. Please use this to report any issues.

At Google Cloud, we believe in making it simple and secure to consume services whether they’re from Google, a third party or customer-owned. With Private Service Connect, we have adopted a service-centric approach to our network that abstracts the underlying networking infrastructure. And today, we are announcing Private Service Connect is generally available in all Google Cloud regions.

Private Service Connect allows you to create private and secure connections from your cloud networks to services like Cloud Storage or Cloud Bigtable and third-party services like Elastic, MongoDB or Snowflake. It creates service endpoints in your VPCs that provide private connectivity and policy enforcement, allowing you to easily connect to services across different networks and organizations.

Customers told us they want to consume services faster while making sure that the connectivity is private and secure. In the past, achieving this was a challenge: networking teams had to negotiate IP address blocks, mutually agree on policies and coordinate as applications evolved to newer versions. With Private Service Connect, you can delegate the consumption and delivery of services to different teams without having to coordinate between teams.

How it works

Private Service Connect makes it easy to consume services by leveraging service endpoints that are locally managed. The services can be in different projects or managed by different organizations. Access to the service is controlled by strict governance and IAM policies. Application teams and developers can focus on delivering their services easily by exposing their ‘service attachment’. No more worrying about networking constructs—Private Service Connect takes care of connecting to the service on the Google backbone for them.  

Benefits to our partners

Being able to consume services from a variety of software vendors and service providers makes it possible for enterprises to innovate faster. For that, developers need to be able to compose services from third-party vendors, Google managed services, as well as their own services. To help, third-party partners can use Private Service Connect to deliver multi-tenant services securely and at massive scale, and make the connectivity to their services appear as if they are running on the enterprises’ network. Private Service Connect will also integrate with Service Directory to register many producer services, making service consumption even simpler. 

“In today’s environment, where seamless access to real-time market information and the ability to handle increasingly vast volumes of data is essential, our clients are demanding native connectivity in the cloud. Google’s Private Service Connect offers the performance and reliability required by the types of mission critical apps that rely on Bloomberg’s tick for tick market data feed, B-PIPE.” —Cory Albert, Global Head of Cloud Strategy, Enterprise Data at Bloomberg 

“One of the key goals for Elastic on Google Cloud is to monitor and protect our customers’ data. Google Cloud’s Private Service Connect with Elastic Cloud furthers our commitment to our customers that together we make it quick, easy and secure to gain insights and intelligence from their data.” —Uri Cohen, Product Lead for Elastic Cloud

“MongoDB’s partnership with Google is an integral part of our strategy to support modern apps and mission-critical databases and to become a cloud data company. Private Service Connect allows our customers to connect to MongoDB Atlas on Google Cloud seamlessly and securely and we’re excited for customers to have this additional and important capability.”—Andrew Davidson, VP of Cloud Product, MongoDB

Check out the Google Cloud Console to try it today.

Whether they’re reading the newspaper on the way to work, or catching up on the latest headlines on their smartphones, readers expect up-to-the-minute news wherever and whenever makes the most sense for them. As a result, media companies are increasingly looking for ways to improve, expand, and simplify their offerings, and they’re increasingly looking to the cloud to do it.

For more than 160 years The Telegraph has been counted on by readers across the United Kingdom and globally for award-winning news and journalism. An early adopter of cloud technology, it’s been a G Suite customer since 2008 and has already been using Google Cloud Platform to analyze digital behaviors to improve engagement and advertising performance since 2016.

Recently, The Telegraph announced it’s migrating fully to Google Cloud. By migrating all their production and pre-production services, they aim to deliver content faster, provide compelling experiences to readers, and reduce environmental impact.

“We are delighted to announce our newest collaboration with Google Cloud,” said Chris Taylor, Chief Information Officer, The Telegraph. “We have always worked closely with Google as they help us to provide our readers with great experiences on our digital products, collaboration software and internet scale through search. Their continued leadership in projects such as Kubernetes are enabling us to build flexible development environments that truly support DevOps.”

Powering the Digital Publishing Ecosystem

The Telegraph produces large volumes of digital content every day. It was imperative for them to find a cloud provider they could trust to support this ecosystem. By working with Google Cloud they have changed the way they see and engage with data: they can collect new information about their products every second and use that to continually hone their strategy. The Telegraph are placing more confidence and trust in the data captured about their content and now have one of the best available pieces of technology for capturing and analyzing the stories they publish in real-time.

Leveraging AI to support journalists

Time is critical when journalists are on a story, and The Telegraph wants to put important data in the hands of its journalists right when they need it. To do this, it will be using AutoML to classify content for journalists and make it more discoverable. For example, a reporter will be able to bring up relevant assets that link to their stories. It will also apply AutoML to classify Telegraph stock photos to help journalists attach compelling visual content to their stories faster.

Building compelling reader experiences with the help of APIs

Readers have an ever-increasing expectation of personalization. To meet this need, The Telegraph launched My Telegraph, currently live in beta, to offer registered readers personalized news experiences based on their interests or the particular journalists they want to follow. My Telegraph was developed on an API management platform provided by Google Cloud’s Apigee. You can learn more about how it’s applying API management to My Telegraph, in this blog post.

Working for environmental good

The Telegraph is the biggest selling quality newspaper in the UK, an accolade which requires it to print and distribute hundreds of thousands of copies each day. Optimal management of print production is important, and by using a combination of the cloud and machine learning, The Telegraph is better able to predict demand for physical newspapers, maximizing sales and minimizing waste. This makes great business sense for The Telegraph but also has great environmental benefit.

Editor’s note: In this blog post we learn how TapClicks migrated to Google Cloud to offer their marketing customers a unified platform for data management, operations, insights, and analysis.

TapClicks is a smart marketing cloud, powered by data, that unifies our customer’s marketing. By choosing to migrate our core applications last year to Google Cloud, we cut costs, solved data-sharing concerns for our customers, and opened our stack up to a new ecosystem of possibilities. 

The core problem that we’re solving for our customers is how to manage their marketing infrastructures data and operations. Life isn’t easy for marketers now. There are 7,000 different vendors servicing this space today – creating much complexity between digital agencies, media, and brands. Marketers face challenges in navigating all of these systems, logging in and out, understanding pacing goals, and managing the flow of marketing data so they can analyze and report internally as well as to their clients at scale.

We unify omnichannel campaign data (250 API connectors and 6000 Smart Connectors ™ ) from a plethora of marketing sources on an automated data warehousing solution, creating simplicity for organizations. Over 4,000 agencies, media companies, and brands use our Marketing Operations and Data Management Platform, which imports data at scale and creates an automatic data warehouse on Google Cloud. Teams can also leverage TapClicks, like our world class Facebook connector, to import data directly into Google Data Studios.  Beyond importing and storing, we also provide data exporting to other Google solutions like Google Data Studio and Google Sheets.  We also create interactive dashboards that let stakeholders and clients analyze their data, as well as automated, multi-channel reports that go out to clients at specified times. So channel comparisons, optimizations, attribution, and calculations are easily performed.  Some of our customers are able to generate hundreds of thousands of individual reports and dashboards for their clients.

Although we may be best known for our reporting and analytics, we also empower teams managing the marketing operations workflow from customers and internal stakeholders, especially at scale. Our user-friendly, configurable system helps manage their orders and campaigns. Through automation of this process, we deliver tremendous amounts of efficiency, time saving, cost savings, and reduction of errors. The combination of these solutions makes up our unified platform, with additional capabilities like marketing intelligence that offers competitive and brand-level analysis. This is a disruptive solution in use by all leading media companies, agencies and many brands.

Partnering for possibilities

We faced a few challenges with our original tech stack, which included a mix of the leader in web services revenue, leaders in high performance data warehousing, as well as vendors on bare metal servers. 

• One challenge was around costs, which were growing. 
• Second, many of our customers work with multiple brands, and are very hesitant to share their data with the leader in web services, who’s often viewed as their competitor. 
• Third, these vendors are more focused on their own revenue rather than a true long term partnership that would enable their customers to enjoy similar success as they have experienced.

When looking at other cloud providers, Google Cloud emerged for us as the front runner. They were competitive on costs, and their native Kubernetes support was superior— a big selling point for our DevOps team. There’s also a movement in the marketing and advertising industry away from AWS toward Google Cloud because of the data-sharing concern. Finally, most of our customers are already using Google Cloud tools, so there’s brand recognition and familiarity there, and easier integrations with their own systems.

Migrating to Google Cloud

Our migration, which took about five months, involved moving a significant chunk of our infrastructure, including our core applications, using Google Kubernetes Engine (GKE). In our legacy architecture, each of our clients was assigned to one of our virtual machines (VMs), and there was a lot of unused capacity because we had to provision for the max usage. We appreciated GKE’s cloud native capabilities, especially autoscaling, a huge benefit for our web application. We have varying usage patterns during the day, and though our application is mostly used during business hours, there are also days in the month of higher usage, and autoscaling saves us time and costs. GKE also makes deployments much easier, and we anticipate a lot of benefits there for our developer environments. We’ve moved some of our microservices into GKE and plan to move more in the future. All in all, we were able to migrate our core products and the bulk of our AWS spend successfully to Google Cloud. 

We also moved from our other vendors Relational Database Service (RDS) to running MySQL on our own VMs on Google Cloud, which gives us more flexibility in terms of settings and fine tuning. We’re still trying to find the best mix as we’re modernizing our infrastructure, and we took this opportunity to migrate from MySQL 5.7 to 8.0.  

Our next stage is exploring more of the capabilities and services of Google Cloud, including BigQuery, which we’re considering for our own data warehouse. The fact that we could also run Snowflake on Google Cloud, if needed, was another selling point for our migration. 

We’re especially interested in BigQuery ML’s machine learning and natural language processing capabilities, which enabled better predictive insights. Our customers want insights from their campaigns— which are working, which are paying off, where should they invest next? Using our platform, they’re looking not only to generate reporting, but also identify opportunities to improve campaign performance. We plan to use AI and ML to improve those capabilities, so that our customers can seamlessly unlock insight and intelligence from their marketing data and campaigns.

Double-clicking on Google Cloud

For us, being able to deeply leverage and partner with Google Cloud to deliver those solutions on a single stack is critical, and we think our customers will love it. We see TapClicks and Google Cloud partnering at a level beyond what you typically see in a cloud provider relationship. Already, fifty percent of our company is working with various Google Cloud solutions, and we envision TapClicks and Google Cloud as extensions of each other, providing a single, powerful platform solution. 

Google Cloud understands the partnership concept, and their team was able to shine a light on their services and what they could bring to the table. Compared to our previous experiences, dealing with the Google Cloud team has been a true pleasure. Now that we’ve migrated, we’re ready to take our next steps into the services available to us in the Google Cloud ecosystem, and the problems we’ll continue to solve for our customers. Learn more about TapClicks and BigQuery ML.