Job seekers can often feel lost or disconnected—like the right opportunity is out there, but they don’t know where or how to look. Employers face a similar challenge when trying to attract the right candidates. Many companies, especially large enterprises, face a talent shortage across a range of critical roles.

For global companies like Johnson & Johnson (J&J), their online career website is an important recruiting tool. It’s the “front door” for talent that could make a vital difference in the company’s future and drive innovation for years to come.

However, career sites are often underutilized. If a job seeker doesn’t find a good job match with a quick search, they will likely move on. Too often, that represents a lost opportunity for both the company and the job seeker that could have been avoided with better search results.

“Partnering with Jibe and using Cloud Talent Solution for our career site allows us to do a much better job matching opportunity to talent on a very large scale.”

—Sjoerd Gehring, Global VP of Talent Acquisition, Johnson & Johnson

While J&J receives approximately 1 million applications for 25,000 positions each year, the percent of applicants that were highly qualified for open positions was low.

Although the company always has a variety of open jobs on its career site, it noticed that even when strong matches existed between online job seekers and available positions, search results often didn’t highlight or even display the right opportunities. The user interface wasn’t intuitive enough, and job seekers couldn’t easily find their ideal positions.

As J&J began to reevaluate recruiting to take a more relationship-centric and digitally-driven approach, the company began working with Jibe, a career-site solutions provider.

Jibe introduced J&J to Cloud Talent Solution, which uses machine learning to better match job listings with job seekers’ interests and qualifications. Using Cloud Talent Solution, companies can build a compelling career-site search experience that helps candidates easily find the jobs most relevant to them. With smarter job searches and recommendations, J&J improved the effectiveness of its career site in just a few weeks.

“Jibe and Google make it easy for a large company to make a real difference in the candidate experience without investing a lot of time, money, or internal resources,” says Sjoerd Gehring, Global VP of Talent Acquisition at Johnson & Johnson. “Now that we’re using Cloud Talent Solution, our career site search results are exponentially better.”

Transforming job searches with better matches

Cloud Talent Solution better connects job seekers with jobs, because it understands the nuances of job titles, descriptions, industry jargon, and skills, matching job seeker preferences with relevant listings based on sophisticated classifications and relational models. It helps decipher job seeker queries and employer job postings, removing the manual effort of optimizing job content for search.

By using the Jibe platform to integrate Cloud Talent Solution with its career site, job seekers are more easily finding what they’re looking for and J&J is filling business critical roles more efficiently.

Since integrating Cloud Talent Solution, J&J has seen a 41% increase in high-quality job applicants per search and a nearly 45% increase in click-through rate on its career site.

“Partnering with Jibe and using Cloud Talent Solution for our career site allows us to do a much better job matching opportunity to talent on a very large scale,” adds Sjoerd. “We’re able to take a more personal approach and really connect with job seekers, which is a win.”

“Today’s job seekers expect a prospective employer’s career site to work like the other cloud services they use. Using Google’s machine learning and artificial intelligence, we can help customers like J&J get better search results and return jobs that candidates are more likely to apply to.”

—Joe Essenfeld, Founder & CEO, Jibe

Connecting people with opportunities

J&J is now offering job seekers experiences in line with what they have come to expect as consumers—searching for a job should be as easy as searching for flights, restaurants, products, and other services. Because candidates are familiar with the experience, their level of interaction and engagement goes up, creating a larger pipeline of qualified candidates and filling jobs faster.

“Today’s job seekers expect a prospective employer’s career site to work like the other cloud services they use,” says Joe Essenfeld, Founder & CEO at Jibe. “Using Google’s machine learning and artificial intelligence, we can help customers like J&J get better search results and return jobs that candidates are more likely to apply to.”

A new digital revolution for recruiting

J&J continues to work with Jibe and Google to offer new features which make its career site even more effective. By offering job seekers a transformative, engaging experience, J&J is a more attractive and visible employer, increasing the value of its brand. It’s also continuously improving its recruiting process with end-to-end visibility and feedback from interactions with a million people every year.

“Transforming our career site with Jibe and Cloud Talent Solution directly impacts our ability to attract high-quality talent and hire those candidates faster,” adds Sjoerd. “Lots of people are looking for their dream job, and if it’s here at J&J, we want them to find it quickly and easily.”

The partnership between Google Cloud and SAP is entering a new chapter. Over the years, our close partnership with SAP and our mutual dedication to customers has inspired us to do some of our most unique and innovative work—such as building Fast Restart and Memory Poisoning Recovery capabilities for S/4HANA workloads, offering real-time access to our advanced machine learning (ML) capabilities, and developing integrations with the industry’s best cloud security and network infrastructure.

With an expanded, strategic partnership, we are capitalizing on one of the cloud’s most valuable benefits: enabling customer choice without driving up cost or complexity. Customers have shared that they appreciate what Google Cloud has done over the years to support their ability to choose—from our support for multi-cloud environments to our track record with open-source technologies like Kubernetes, to name a couple of examples. 

“We chose Google Cloud to support our SAP implementation. Our decision had a lot to do with the relationship between Google Cloud and SAP and also for the applications and services that are offered by Google Cloud, like BigQuery, which are helping to enable data and analytics within our organization.”— Sam Moses, Vice President of Corporate Systems, The Home Depot

Now, we’re placing this same emphasis on customer choice, flexibility, and freedom to help SAP customers get greater ROI from their cloud investments in three ways:

• Execute seamless business transformations that deliver all of the benefits of modern, cloud-native applications and services—quickly, economically, and without disrupting day-to-day operations
• Migrate critical business systems to the cloud, in order to lock in OpEx savings and refocus their IT teams on strategic business technology initiatives
• Augment existing business systems with cloud capabilities in AI, ML, and analytics

The cornerstone of our expanded partnership is the RISE with SAP program—a comprehensive set of tools, technology, and expert support for a fast, predictable, cost-effective path to business transformation with SAP in the cloud. RISE is also designed to meet every SAP customer on their own terms, whether they’re undertaking an enterprise-wide cloud migration or pursuing an incremental or hybrid-cloud approach. 

To support customers taking advantage of RISE with SAP, Google Cloud will work even more closely with SAP to accelerate customers’ cloud migrations and business process modernization across several key areas. This includes ensuring global availability of multiple SAP services and products—such as SAP Business Technology Platform and SAP HANA Cloud—on Google Cloud’s reliable, scalable infrastructure and high-speed network. Google Cloud is also committed to bringing SAP’s solution for RPA in manufacturing to the Google Cloud Marketplace to support business process modernization. 

Additionally, integrating our AI, ML, and analytics capabilities with key SAP solutions will help companies augment their business systems with sophisticated capabilities and technologies so they can draw more value out of the data stored with them.

“We can deliver our 160 key business insights two or three orders of magnitude faster with BigQuery. When you think about our marketing campaigns and month-end finance processes, we’re talking about jobs that used to take five to eight hours to complete that are now running in seconds.”— Dan Semmens, Head of Data and AI, ATB Financial

Join us on the journey ahead

There’s so much more to come from SAP and Google Cloud. Learn more about our commitment to enabling digital transformation and hear more from customers about their SAP on Google Cloud deployments.