The {$persona} Survival Guide: A Roadmap for Successful Transformation

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Part of being a security leader whose organization is taking on a digital transformation is preparing for hard questions – and complex answers – on how to implement a transformation strategy.
In our previous CISO Survival Guide blog, we discussed how financial services organizations can more securely move to the cloud. We examined how to organize and think about the digital transformation challenges facing the highly-regulated financial services industry, including the benefits of the Organization, Operation, and Technology (OOT) approach, as well as embracing new processes like continuous delivery and required cultural shifts.
As part of Google Cloud’s commitment to shared fate, today we offer tips on how to ask the right questions that can help create the conversations that lead to better transformation outcomes for your organization. While there often is more than one right answer, a thoughtful, methodical approach to asking targeted questions and maintaining an open mind about the answers you hear back can help achieve your desired result. These questions are designed to help you figure out where to start and where to end your organization’s security transformation. By asking the following questions, CISOs and business leaders can develop a constructive, focused dialogue which can help determine the proper balance between implementing security controls and fine-tuning the risk tolerance set by the executive management and the board of directors.
To start the conversation, begin by asking:
- What defines our organization’s culture?
- How can we best integrate the culture with our security goals?
CISOs should ask business leaders:
- What makes a successful transformation?
- What are the key goals of the transformation?
- What data is (most) valuable?
- What data can be retired, reclassified, or migrated?
- What losses can we afford to take and still function?
- What is the real risk that the organization is willing to accept?
Business leaders should ask CISOs and the security team:
- What are the best practices for protecting our valuable data?
- What is the business impact of implementing those controls?
- What are the top threats that we need to address?
CISOs and business leaders should ask:
- Which threats are no longer as important?
- Where could we potentially use spending for more cost-effective controls such as firewalls and antivirus software?
- What benefits do we get from refactoring our applications?
- Are we really transforming, or lifting and shifting?
- How should we perform identity and access management to meet our business objectives?
- What are the core controls needed to ensure enterprise-level performance for the first workloads?
CISOs and risk teams should ask:
- How can we use the restructuring of an existing body of code to streamline security functions?
- How should we monitor our security posture to ensure we are aligned with our risk appetite?
Business and technical teams should ask:
- What’s our backup plan?
- What do we do if that fails?
Practical advice and the realities of operational transformation
Some organizations have been working in the cloud for more than a decade and have already addressed many operational procedures, sometimes with painful lessons learned along the way. If you’ve been operating in the cloud securely for that long, we recognize that there’s a lot to be gained from understanding your approaches to culture, operational expertise, and technology.
However, there are still many organizations that have not thought through how they will operate in a cloud environment until it’s almost ready – and at that point, it might be too late. If you can’t detail how a cloud environment will operate before its launch, how will you know who should be responsible for maintaining it?
Who are the critical stakeholders, along with those responsible for engineering and maintaining specific systems, who should be identified at the start of the transformation? There are likely several groups of stakeholders, such as those aligned with operations for transformation, and those focused on control design for cloud aligned with operations.
If you don’t have the operators involved in the design phase, you’re destined to create clever security controls with very little practical value because those tasked with day-to-day maintenance most likely won’t have the expertise or training to effectively operate these controls.
This is complicated by the fact that many organizations are struggling to recruit and retain resources with the right skills to operate in the cloud. We believe that training current employees to learn new cloud skills, and giving them the time away from other responsibilities, can help build skilled, diverse cloud security teams.
If your organization continually experiences high turnover in security leadership and skilled staff, it’s up to you to navigate your culture to ensure greater consistency. You can, of course, choose to supplement internal knowledge with trusted partners – however, that’s an expensive strategy for ongoing operational cost.
We met recently with a security organization that turns over skilled staff and leadership every two to three years. This rate of churn results in a continual resetting of security goals. This particular team joked that it’s like “Groundhog Day” as they constantly re-evaluate their best security approaches yet make no meaningful progress. This is not a model to emulate.
Many security controls fail not because they are improperly engineered, but because the people who use them – your security team – are improperly trained and insufficiently motivated. This is especially true for teams with high turnover rates and other organizational misalignments. A security control that blocks 100% of attacks might be engineered correctly, but if you can’t efficiently operate it, the effectiveness of the control will plummet to zero over time. Worse, it then becomes a liability because you incorrectly assume you have a functioning control.
In our next blog, we will highlight several proven approaches that we believe can help guide your security team through your organization’s digital transformation.
To learn more now, check out:
New Study Suggests Public Sector Firms Must Move Over Legacy Productivity Tools

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Prior to joining Google Cloud, I spent 20 years in the public sector serving in various security roles, most recently as the head of the cybersecurity division at the newly established Cybersecurity and Infrastructure Security Agency (CISA). I was responsible for delivering services and capabilities to about 100 civilian agencies, as well as our critical infrastructure for state and local partners across the country.
Throughout my time serving in the U.S. government, I spent a great deal of energy working to keep bad actors out of our systems. What I eventually realized was that we were at a disadvantage. We didn’t just have legacy systems to deal with; we also had a legacy mindset. Our policies and capabilities were overly reliant on a perimeter-based approach to defense and introduced layers of friction with tools like VPNs, which inhibited productivity and increased frustration.
I spent the last few years of my time in the government doing my best to modernize this approach to security and supporting the many people who shared this vision. While most of them are still there, doing excellent work, repeated cybersecurity breaches of U.S. government systems have interrupted vital work and cost taxpayers billions of dollars. The SolarWinds breach in 2020, for example, may have cost governments and businesses more than $100 billion and the loss of vital national security information. Yet many government agencies continue to rely on the same legacy productivity software.
Today, a new survey conducted by Public Opinion Strategies and commissioned by Google Cloud shows that many government workers echo these concerns. The survey—which polled 2,600 working Americans, includes 600 workers from the D.C. metro area and 338 workers employed by federal, state, or local governments across the country—found that the majority of government employees surveyed reported being “very” concerned about cyberattacks striking their employers in the coming years. And nearly one-third of surveyed government employees in the D.C. metro area say they have experienced a disruption at work because of a cyberattack.
Results from the survey also showed a lack of satisfaction with legacy software, with more than 50% of government workers nationally responding that there are other products and services that could help them do their jobs better.
These new findings not only speak to the challenges our government employees face, but also outline an opportunity for improved innovation and security that can help government employees better achieve their missions.
Concerns about cybersecurity

The majority of respondents said they believed it was likely that the federal government would be the victim of a cyberattack in the next few years. This percentage was even higher in the D.C. metro area and among government employees, with 40% of government workers living in metro D.C. saying it was “very likely.”

Respondents in all groups—national, D.C. metro, and government employees—were more likely to be concerned about cyberattacks as the perceived threat moved closer to home. For example, 80% of those surveyed said that recent attacks have them concerned about their personal data and privacy, and that of their family members. And for those in the D.C. area or in government jobs, the numbers were consistently higher than the national average.
One likely reason for such broad concern about cyberattacks is that many respondents reported experiencing a cyberattack at work. And while more than one-in-ten workers nationally have experienced disruptions from a cyberattack, the number increased to nearly one-in-three for D.C.-based government employees—nearly three times higher than the national average.

The problem with IT ‘monoculture’
According to survey respondents, 84% of D.C. metro government employees primarily use Microsoft products at work, including Word, Outlook, Teams, and OneDrive. This is confirmed by another recent study by Omdia that found 85% of government employees use Microsoft productivity software, far and away the largest IT productivity vendor by market share.

This reliance on a single software suite might suggest that these products are safe and secure, but the Public Opinion Strategies survey found that more than half of all respondents said that the government’s reliance on these Microsoft products actually made the federal government more vulnerable to hacking or cyberattacks.

Given these vulnerabilities, why does government IT continue to rely on the same set of productivity tools in the workplace? The reason, according to survey respondents, has more to do with inertia than innovation. When asked why their employers used Microsoft services, around half said that the reason their employer continues to choose legacy, incumbent vendors was more about not wanting to change than wanting the most effective tool for the job.

Choice and shadow IT
Coupled with these concerns about vulnerabilities comes a noted sentiment among those surveyed that their current IT solutions are not best for their needs. About half of those surveyed who primarily use Microsoft at work said that they would prefer to have a choice to use products and services from other companies. And among those who use Microsoft at work, 43% believe there are other products and services that would allow them to do their job better.

This may be leading workers to adopt “shadow IT,” or using products and services that are not officially approved or endorsed by their IT departments. In fact, the Public Opinion Strategies survey found that 35% of D.C. metro government workers have used shadow IT to get their jobs done. And among workers aged 20 to 34, that number jumps to 41%.
Rethinking IT purchasing priorities
With so many survey respondents reporting that they are dissatisfied with their legacy IT solutions, it may be time for the government to rethink its approach to procurement. In a separate research survey from Omdia in December 2021, 250 people responsible for technology purchasing decisions in the U.S. federal, state, and local governments said that government technology and procurement practices often are more about making things easier for IT vs. choosing what employees feel would be the best solution. In fact, only 27% of officials surveyed in that research cited “user demand” as a factor affecting their purchasing decisions.
As governments work to meet the demands and preferences of their constituents—and their employees—it’s clear that there’s an overreliance on legacy solutions, despite a track record of cybersecurity vulnerabilities and poor user perception.
At Google Cloud, we believe it’s time for more diversity and choice in the tools available for our civil servants across the nation—70% of whom use Gmail outside of work, according to our survey. Government workers have the right to benefit from the same flexible, secure-by-design tools at the office that they use in their personal lives. You can learn more about Google Workspace for Government here.
Google Cloud & Health-ISAC’s EMEA Collaborate to Boost Healthcare Security

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Last July, Google Cloud launched our ambassador partnership with the Health Information Sharing and Analysis Center (Health-ISAC) and committed to working with industry leaders to better protect our healthcare ecosystem. Securing healthcare technology and data is a global challenge, and to meet it security professionals need to have better channels for sharing information and effective security practices.
To that end, we’re pleased to announce that our relationship with Health-ISAC is now expanding to include CISOs and security leaders in Europe, the Middle East, and Africa (EMEA).
On May 23, 2023, we’ll join the Health-ISAC on a 17-city tour across the region, starting in Zurich, Switzerland, as part of its European Healthcare Threat Landscape Tour. In each session, we will bring together experts from across the region with cybersecurity practitioners from the Health-ISAC, Google Cloud, law enforcement, and regulatory bodies.
Our goals is to focus the discussions on several topics:
- How the threat landscape is unique to each country we visit;
- How we can better share threat intelligence;
- What are the emerging European laws and regulations that can affect healthcare and cybersecurity;
- How ransomware continues to evolve and the threat that poses to healthcare; organizations;
- What we can do to improve cyber incident response;
- What impact digital sovereignty can have on European healthcare;
- And which initiatives Health-ISAC and Google Cloud are launching to better protect Europe’s healthcare system.
The timing for the tour could not come at a more critical time. Ransomware and digital extortion threatens healthcare and its subsectors, with national health systems in Ireland, UK, Germany, and Spain all recently experiencing extended outages because of ransomware. Threat actors continue to target proprietary data at biotechnology and pharmaceutical firms. Meanwhile, existing regulations such as the Digital Markets Act and GDPR, and new regulations such as the NIS2 Directive (Directive (EU) 2022/2555), which seek to protect EU citizens and businesses from risks posed by the digital world, are raising the bar that CISOs and security leaders must surpass to ensure their businesses can stay compliant and able compete in the global digital economy.
“The European Healthcare Threat Landscape Tour is one of many efforts we have undertaken to build a closer community of trust around threats and cybersecurity practices that keep health organization’s safe,” said Denise Anderson, executive director, Health-ISAC.
“We all rely on these organizations to take care of us and produce therapies that keep us healthy. Delivering these engagements alongside Google Cloud helps us achieve global scale and shows off both organizations’ commitments to building a sustainable, resilient healthcare ecosystem for entire societies.”
Each stop in the tour will provide opportunities to dive deep into these topics, grow an understanding of these challenges, create a space for collaboration, and build closer, trusted partnerships. The meetings are open to member and non-member organizations working in healthcare. Interested participants can contact the Health-ISAC through their contact form or register on their website for the nearest event.
“The Google Cybersecurity Action Team’s mission is to secure customers, secure the cloud, and secure the planet (and beyond). Working with industry groups like Health-ISAC helps us achieve this mission while respecting each other and the unique challenges European health systems face. Myself and our EMEA-based Google Cloud and Mandiant security teams are looking forward to another great collaboration,” said Phil Venables, chief information security officer, Google Cloud.
At Google Cloud, we’re committed to helping build a secure and resilient healthcare ecosystem for everyone. As we hit the road with the Health-ISAC this summer, we’ll be sure to send updates on what we learn through this collaboration and how we can all work together to secure smarter in 2023 and beyond.
Google Workspace to Extend Digital Sovereignity for EU Organizations in Later Part of 2022

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European organizations are moving their operations and data to the cloud in increasing numbers to enable collaboration, drive business value, and transition to hybrid work. However, the cloud solutions that underpin these powerful capabilities must meet an organization’s critical requirements for security, privacy, and digital sovereignty. We often hear from European Union policymakers and business leaders that ensuring the sovereignty of their cloud data, through regionalization and additional controls over administrative access, is crucial in this evolving landscape.
Today, we’re announcing Sovereign Controls for Google Workspace, which will provide digital sovereignty capabilities for organizations, both in the public and private sector, to control, limit, and monitor transfers of data to and from the EU starting at the end of 2022, with additional capabilities delivered throughout 2023. This commitment builds on our existing Client-side encryption, Data regions, and Access Controls capabilities.
Offering enhanced customer controls, including Client-side encryption
Encryption is an important technical control that limits a cloud provider’s access to customer data. Google Workspace already uses the latest cryptographic standards to encrypt all data at rest and in transit between our facilities. The European Data Protection Board recommendations include encryption as part of the supplementary measures to protect data. Google Workspace is leading the way on such measures with our Client-side encryption feature that allows customers to continue benefiting from the powerful innovations of Google Cloud while retaining complete confidentiality and control over their data.
Google Workspace’s unique approach to client-side encryption provides our customers with authoritative privacy control over their data through encryption keys that they can hold on site, within a nation’s borders, or within any other boundary they define. Google never has access to the keys or key holders, which means the data is indecipherable to us and we have no technical ability to access it. We deliver this level of encryption without the need for legacy desktop clients, while maintaining the same high-quality experience for your users such as online co-authoring.
Organizations can choose to use Client-side encryption pervasively across all their users, or create rules that apply to specific users, organizational units, or shared drives. Client-side encryption is now generally available for Google Drive, Docs, Sheets, and Slides, with plans to extend the functionality to Gmail, Google Calendar, and Meet by the end of 2022.
Expanding data location controls
Data regions already allow our customers to control the storage location of their covered data at-rest. We will enhance this capability by the end of 2023 through expanded coverage of data storage and processing in-region along with an in-country copy.
As employees and organizations adopt new ways of working in a hybrid world, they need secure access to data to drive key business outcomes. But this trend, combined with complex technical architectures, presents significant challenges to retaining control over where data resides.
Our cloud-native architecture means that Google Workspace functions fully within a browser, without requiring caches or installed software on employee devices. We adopt a zero-trust approach, with built-in security that provides controls to geo-fence devices and users through Context Aware Access. Moreover, admins can set sharing boundaries and define rules that govern user communication.
In short, we empower admins with critical capabilities that can give them granular control over the flow of their data without hindering the modern collaboration capabilities that form the foundation of Google Workspace. We are enabling organizations to strike the right balance between data location and collaboration across teams, partners, and customers.
Control and transparency for administrative access
When moving to a cloud-based service, organizations need greater visibility and control over all forms of administrative access to their systems, including who has access, the nature and circumstances of that access, and the ability to specify that only certain personnel—in designated countries or regions—have access. These capabilities are core to our approach for meeting evolving digital sovereignty standards.
Building on this approach, we will implement a series of new Access Controls by the end of 2023 that will enable customers to:
- Restrict and/or approve Google support access through Access Approvals.
- Limit customer support to EU-based support staff through Access Management.
- Ensure round-the-clock support from Google Engineering staff, when needed, with remote-in virtual desktop infrastructure .
- Generate comprehensive log reports on data access and actions through Access Transparency, which is already available in GA.
Sovereign Controls for Google Workspace will deliver digital sovereignty through a comprehensive set of capabilities for organizations working in and across EU regions. In parallel, Google Cloud will continue to provide customers with legal mechanisms for international data transfer, which will include making the protections offered by the new EU data transfer framework available once it is implemented.
We remain committed to equipping our customers in Europe and across the globe with powerful technical solutions that help them adapt to, and stay on top of, a rapidly evolving regulatory landscape. We’ve designed and built Google Workspace to operate on a secure foundation, providing capabilities to keep our users safe, their data secure, and their information private. Digital sovereignty is core to our ongoing mission in Europe and elsewhere, and a guiding principle that customers can rely on now and into the future.
Deep Dive into Google Cloud’s Security Track at the Next 21

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In every industry, in every part of the world, cybersecurity concerns continue to grow in the wake of attacks on critical infrastructure and the software supply chain. Governments and businesses of all sizes recognize that they must do more to protect their employees, customers and citizens.
But doing more of the same, like putting security band-aids on legacy infrastructure, is no longer helpful or productive. We need an enduring commitment, in products, people and monetary terms, to drive meaningful improvements in our collective security posture. Google recently announced a $10 billion investment to advance the security of governments around the world, and by extension, help enterprises and organizations to do the same.
Over the past year, Google Cloud has been delivering on our vision of Invisible Security for our customers, where capabilities are continuously engineered into both our trusted cloud platform and market-leading products to bring the best of Google’s security to wherever your IT assets are. But being a provider of best-in-class technology is not enough. We want to share our expertise to help organizations with their security transformation and offer even more ways to accelerate these essential improvements. This week, at Google Cloud Next ‘21, we’re sharing the first of what will be many more steps in advancing these efforts.
Introducing our Cybersecurity Action Team

While access to the latest, most advanced security technology is important, the expertise of what it will take to become resilient in the face of today’s risk and threat environment is foundational.
Today, we’re announcing the formation of the Google Cybersecurity Action Team. The Google Cybersecurity Action Team marshals experts from across Google to form what we believe will be the world’s premier security advisory team. It has a singular mission to support the security and digital transformation of governments, critical infrastructure, enterprises and small businesses.

Building on existing security solutions engineering efforts, today the Google Cybersecurity Action Team announced a security and resilience framework that delivers a roadmap for a comprehensive security management program aligned with the National Institute of Standards and Technology’s Cybersecurity Framework using cloud technologies from Google Cloud and our partners.
“Google Cloud has been a critical partner in the BBVA security journey, helping us protect our customers’ sensitive and proprietary data with modern frameworks like zero trust and secure-by-default products like Google Workspace,” said Alvaro Garrido, Chief Security Officer at BBVA. “We look forward to the strategic services and guidance the Google Cybersecurity Action Team will deliver as we continue on our security transformation.”
Learn more about the Cybersecurity Action Team here.
Announcing a safer way to work

Bringing you the expertise and hands-on guidance to help with your security transformation is just one valuable step. We recognize that too many organizations can’t wait any longer to begin their modernization efforts – they need a new baseline, and they need it now.
That’s why today, we’re announcing the launch of our Google Work Safer offering, designed to help organizations, their employees, and partners collaborate and communicate securely and privately in today’s hybrid work environment. Work Safer provides companies with access to best-in-class security for email, meetings, messages, documents, and more. It uniquely brings together the cloud-native, zero-trust solutions of Google Workspace with BeyondCorp Enterprise for secure access with integrated threat and data protection. For customers who want secure devices, Work Safer includes Pixel phones managed with Android Enterprise, Chrome Enterprise Upgrade, and HP Chromebooks. Customers can also leverage Google’s Titan Security Keys for account protection, reCAPTCHA Enterprise for website fraud prevention, Chronicle for security analytics, and a variety of migration services for a seamless transition.
The program is designed to meet the needs of all organizations, including small businesses, enterprises and public sector institutions, many of which are reliant on legacy technology and often lack expertise to fully address rising security challenges associated with hybrid work. To learn more, visit our Work Safer homepage.
Advancing our trusted cloud with new security capabilities
Above all, security has been and continues to be the cornerstone of our product strategy. There are three critical areas where Google Cloud’s capabilities can make a meaningful difference for any business’ or government’s digital security transformation:

At Next’ 21, we’re introducing new security products and partnerships that will enable you to:
- Protect your employees with new zero trust access capabilities: We’re delivering new features that expand the surface area for our zero trust access solution, BeyondCorp Enterprise, to cover all your apps – both modern and legacy. The new client connector, now in preview, enables identity and context-aware access to non-web applications running in Google Cloud and non-Google Cloud environments. We are also making it easier for admins to diagnose access failure, triage events, and unblock users with the new Policy Troubleshooter feature. You can learn more about both of these new enhancements in the live BeyondCorp Enterprise demo on October 13.
- Improve your detection and response capabilities: We announced a new collaboration with Cybereason for Extended Detection and Response (XDR) across endpoints, networks, cloud and workspaces. The combination of these capabilities delivers a cloud-native XDR solution, Cybereason XDR powered by Chronicle, that automates prevention for common attacks, guides analysts through security operations and incident response, and enables threat hunting with precision at a pace never before achieved. We are also deepening the integration between Chronicle and Security Command Center (SCC) on GCP. New integrations in preview centralize alerts and investigative workflows across the two platforms, and enable threat-specific pivots by enriching SCC alerts with intelligence on associated threat actors and entities.
- Automate and bolster protection of your sensitive data: Automatic DLP, now in preview, is a prime example of how we are making Invisible Security a reality. It’s a game-changing capability that discovers and classifies sensitive data for all the BigQuery projects across your entire organization without you needing to do a single thing. We’re also introducing Ubiquitous Data Encryption, a solution which combines our generally available Confidential Computing, External Key Management, and Cloud Storage products to seamlessly encrypt data as it’s sent to the cloud. Using your External Key Management solution, data can now only be decrypted and run in a confidential VM environment, greatly limiting potential exposure.
- Protect your IP and implement a zero trust software supply chain: Today, we’re building on our zero trust software supply chain with new launches. Cloud Build is SLSA Level -1 compliant by default, with scripted builds and available provenance. With the new Build Integrity feature, Cloud Build automatically generates a verifiable build manifest that includes a signed certificate describing the sources that went into the build, the hashes of artifacts used, and other parameters. Additionally, Binary Authorization’s integration with Cloud Build makes it easy to set up deploy-time constraints. You can also now easily pair Binary Authorization with Cloud Run to ensure only trusted images make it to production. These integrations are now generally available.
- Protect your users and brand: We recently announced the preview of Cloud Armor Bot Management, which integrates Cloud Armor and reCAPTCHA Enterprise. You can enable protection without any server-side changes to your applications, and because detection and enforcement happens in-line, at the edge of Google’s network, you can mitigate threats before they have a chance to impact your applications, whether they run on GCP, on premise, or in a hybrid or multicloud deployment.
- Ensure secure collaboration: Today, Google Workspace is also introducing new security features. Client-side encryption for Google Meet, in beta, gives customers direct control of encryption keys and the identity service used to access keys. Data Loss Prevention (DLP) for Google Chat, in beta, helps prevent sensitive information from leaking outside of your organization. Check out the blog post from Google Workspace to learn more.
As we head into three days of great content and engagements from our security and technology teams across Google Cloud at Next ‘21, we want to leave you with this: You are not alone on your security journey. Our goal is to ensure that every day, you are making your organization safer because you have partnered with us. Please make sure to watch our security experts, customers, and partners in our track sessions to go deep on the topics and products that matter most to you.
Google Cloud Accelerates Financial Organizations’ Journey towards Digital Transformation

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When I reflect back on the past year and the pandemic, I’m struck by how the reliance on remote work and operations has changed the fundamentals of business forever. For the financial services industry, this rings particularly true. Many conversations I’m having right now with organizations revolve around embracing a transformation cloud, and thinking of cloud computing not just as an infrastructure decision, but also as the locus for transformation throughout the company.
Today, as we welcome the industry to our Financial Services Summit, we’ll demonstrate just how Google Cloud accelerates a financial organization’s digital transformation through app and infrastructure modernization, data democratization, people connections, and trusted transactions. We hope you’ll join us.
How we’re helping financial services firms build their transformation clouds
At Google Cloud, we continue to focus on areas where we can bring the best of our capabilities to banking, capital markets, insurance, and payments customers around the world. Our work with financial services industry customers has given us a deep understanding of the real-world, specific use cases that matter most to them. This groundwork led us to engineer products and solutions that are open and flexible, not ones that force them to rip out existing investments in ERP or other early IaaS cloud implementations.
It’s why we’ve engineered solutions such as Lending DocAI, Open Banking with Apigee, and Datashare for financial services to help transform the industry. These solutions were created with our customers’ security and compliance top-of-mind and are built at the intersection of user-optimized experience, technology, and sovereignty.
At their core, financial institutions want to drive growth, reduce costs, mitigate risk, stay compliant, and increase efficiency. As a result, when we partner with them on their transformation journeys, we consider three essential focus areas:
- Enabling the human experience and connected interactions
- Building an open and intelligent data foundation for better insights
- Providing the most trusted and secure cloud in the industry
Enabling humans and connected interactions
A company’s transformation is about more than technology; people and culture ultimately drive change. HSBC, for example, recognized its business users would benefit from guided answers to common questions around risk policy compliance, and turned to Google Cloud to leverage AI and machine learning bots to assist employees, ease the burden on policy experts, and improve the user experience. Using Dialogflow, a core component of Contact Center AI, HSBC was able to build a conversational platform that quickly and accurately addresses user needs at scale.
Another example is Equifax, which used Google Workspace to support collaboration not only internally between employees, but also externally with customers. Customers can use Google Cloud solutions for financial services to build these sorts of technology-enabled human interactions quickly and easily—supporting organizational change at scale.
Building an open and intelligent data foundation for smarter, faster insights
The real impact of Google Cloud solutions for financial services comes when the whole company has access to the right information at the right time, and can act more intelligently on that data. Our solutions help businesses safely leverage their data and get a complete 360-degree view of their customers’ information, which can often be scattered across multiple systems (CRM, lending, credit, etc.). This helps financial institutions improve the overall customer experience—and sometimes even develop new products quickly.
Indeed, all financial institutions are looking for ways to grow revenue and reduce expenses, and data can be a critical ingredient to doing both effectively. As daily transactions rise, so does the volume and complexity of data. But to implement new customer experience innovations (and new revenue streams), financial institutions must first capture data effectively. This is why AXA Switzerland, for example, uses real-time analytics on Google Cloud to gain cross-industry insights about future trends and customer preferences.
Financial services organizations also need the confidence of building on a platform that provides choice, flexibility, and agility to move fast. It’s why we have an open cloud approach that allows Google Cloud services to run in different physical locations such as on-premises, other public clouds, and the edge. Customers can also harness the power of data and AI through our open APIs, machine-learning services, and analytics engines on any major cloud platform. This is why companies like Macquarie Bank are taking advantage of Google Cloud’s open, hybrid architecture to modernize and empower its developers.
Compliant and secure to address risk and regulatory needs
As a highly regulated industry, financial services is focused on security and compliance, risk and regulations, and fraud detection and prevention. Google Cloud offers unique capabilities to earn customers’ trust as part of our continuing work to be the most trusted cloud in the industry. Google Cloud provides a secure foundation that you can verify and independently control. Our cloud technology reduces risk and data loss, because it is built on comprehensive zero-trust architecture. Finally, we offer a shared-fate model built on best practices in risk management via automation, guidance, and insurance. This is why customers like BBVA have confidence anywhere their systems may operate.
On the regulatory front, global legislators and regulators continue to focus on the stability of the industry that only a decade ago went through one of the biggest liquidity crises in history. With this oversight comes strong expectations of risk mitigation. Google Cloud offers a single, global set of controls, reviewed by financial institutions and regulators around the world, and verified in collaborative audits—making compliance simpler and less costly for our customers.
Finally, Google Cloud allows financial services firms to operate confidently with advanced security tools that help protect data, applications, and infrastructure, as well as their customers from fraudulent activity, spam, and abuse. We help protect your data against threats, using the same infrastructure and security services we use for our own operations, ensuring you never have to trade-off between ease of use and security. Google Cloud encrypts data at-rest and in-transit. And we now also offer the ability to encrypt data-in use, while it’s being processed for customer VM and container workloads.
Let us help you with your transformation cloud journey
We’ve seen leading financial services companies embrace Google Cloud to help them move beyond infrastructure toward the next phase of their cloud evolution. This is an era where no company is better positioned to lead than Google Cloud, and we’re excited to help you with your journey.
Learn more about Google Cloud for financial services.
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Today, we are putting the power of Google’s insights and intelligence in the hands of risk, fraud, and security teams everywhere. We are pleased to announce the general availability of reCAPTCHA Enterprise Fraud Prevention, a new product that uses Google's own fraud models, machine learning, and intelligence from protecting more
Security in the Cloud: Google’s Answer
Protecting a global network against persistent and constantly evolving cyber threats is one of the most important challenges faced by Google Cloud. So, how does Google’s global network protects seven different global businesses, each with over 1 billion customers, including popular Google services such as Google Search, YouTube, Maps, and

Modernize Your Security Posture for Cloud-Native Applications with Anthos
Modern security approaches have moved beyond a traditional perimeter-based security model. As many organizations seek to adopt cloud-native architectures and are deploying applications in hybrid and multi-cloud environments they demand a more flexible and extensible approach towards security. Learn how to address security issues as early in the development and







