Startup Success Blueprint: Insights on Cloud Provider Selection from One AI

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From the newsroom to the boardroom, everywhere we turn these days the topic of conversation is artificial intelligence (AI). From the smallest startups to the largest enterprises, every business is looking for ways to incorporate generative AI technology into their products or services.
Generative AI is a new breed, able to not only discern patterns in data but generalize from them and create new data—and it’s moving fast. With new technologies rapidly emerging, there’s a lot to consider when choosing a tech stack that’s right for your startup.
Our mission is to empower startups to build generative AI applications quickly, efficiently, and responsibly. In addition to our technology, we offer a variety of fresh educational and consulting initiatives, as well as comprehensive plans tailored to specific industry applications.
At the recent Google Cloud Startup Summit, leaders from One AI and MongoDB weighed in on various decisions startups face when choosing a development platform to integrate AI into their products. (You can watch the full conversation here.) They shared key insights into the challenges startups face when applying AI technology to real-world business and product use cases.
In this blog, we’ll explore why One AI – a platform that empowers businesses to deploy tailored AI solutions – relies on MongoDB on Google Cloud for performance, scale, functionality, and TCO. We will also cover the things that startups should keep in mind when building their generative AI stack.
Fine-tuning generative AI for startups
First, let’s start with a little background.
AI-based capabilities have been around for decades now, but generative AI is distinct. It’s a more mature version of AI, powered by models pre-trained on very large datasets composed of massive quantities of images, text, and data. These models are known as foundation models, and they include large language models (LLMs), text-to-image models, multimodal models, and more. Foundation models let intelligent applications generate new images, text, and data based on queries or prompts. This in turn allows companies to deploy those capabilities in their products and services faster since they don’t have to retrain the whole AI from scratch.
Over the course of their diverse startup careers, Amit Ben, CEO at One AI and his team have built AI-based capabilities from the ground up for various products in various fields.
“And each time, we had to rebuild the tech stack over again,” Amit explains. “With the advent of generative AI, startups now have the ability to deploy much faster — with a lower TCO and higher confidence — and deliver the capabilities they need into their products and services. It finally makes sense for every company to have AI in its product portfolio.”
“For us to be able to focus on that,” Amit adds, “we need to make sure we have a rock-solid foundation that we can build on.”
That foundation is MongoDB on Google Cloud.
Helping startups build fast and with flexibility
Startups can scale from ideation to growth with Google Cloud’s global availability, market-leading sustainability, and the same zero-trust security model that Google itself depends on.
With MongoDB, startups can take advantage of iteration cycles that are 3-5X faster, reduce sprawl and complexity, and benefit from the scalable infrastructure and advanced analytics tools on Google Cloud.
With MongoDB on Google Cloud, Amit and his team are confident they can adapt to new schemas, to new data, and to the scale they need for both writing and reading, all while operating on a scalable platform and infrastructure they can rely on for the long haul.
A common mistake for startups is turning to niche, single-point solutions. But this can backfire when they realize their solution doesn’t provide the security, scalability, and performance they need to grow.
Additionally, startups tend to have tight iteration cycles as they find their ideal product market fit. The ability to build fast and with improved flexibility is a key differentiator in a startup environment.
From cutting-edge automation to rock-solid redundancy and performance, there are many reasons why startups choose MongoDB on Google Cloud. And now, a dedicated partnership helps startups like One AI scale more quickly, more securely, and more successfully.
Google Cloud and MongoDB for startups
Choosing the right technology to accelerate time to market is critical to a startup’s success. Not only is it easy to get started, but Google Cloud and MongoDB also provide the foundation for users to scale without limits — so startups can focus on innovating and growing their businesses.
Learn more about the powerful startup programs available from Google Cloud and MongoDB.
Companies Can Speed-up AI Developments with NVIDIA’s One Stop Catalog for AI Software

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NVIDIA GPU-powered instances on Google Cloud provide an optimal platform for organizations to develop their AI applications on the latest hardware and software stack, then seamlessly deploy those applications at scale in production.
Simplifying Workflows to Speedup AI Developments
NVIDIA recently announced the One Click Deploy feature on the NVIDIA NGC catalog, the hub for GPU-optimized AI software. Developed in collaboration with Google Cloud, this feature simplifies the deployment of AI software, to a single click from the NGC catalog.
This allows data scientists to deploy frameworks, software development kits and Jupyter Notebooks directly to Google Cloud’s Vertex AI Workbench, a new managed Jupyter Notebook service on top of Vertex AI, Google’s service for machine learning operations.
Under the hood, this feature launches the JupyterLab instance on Google Cloud Vertex AI Workbench with optimal instance configuration, preloads the software dependencies, and downloads the NGC notebook in one go.
NGC Catalog – One Stop for AI Software
NVIDIA is expanding the rich trove of NVIDIA AI software in the catalog to ensure AI practitioners have everything they need to get started — from frameworks to models.

All of the AI models in the catalog come with credentials. They’re like resumes that show the model’s skills, the dataset that trained it, how to use the model and how it’s expected to perform.
These model credentials provide transparency, which gives developers the confidence in picking the right model for their use case.
The NGC catalog also hosts Jupyter Notebooks tailored for the most popular AI/ML applications. Examples include:
Computer Vision – A collection of models for detecting human actions, gestures and more.
Automatic Speech Recognition – An end-to-end workflow for text-to-speech training.
Recommendation – A collection of example notebooks to help build end-to-end recommendation services.
Serve Robotics uses Vertex AI and the simple easy-to-use interface that the NGC One Click Deploy delivers.
“NGC catalog allows our ML research engineers to launch environments for experiments on Vertex AI with a single click. This saves us the efforts on ML infra setup and lets researchers focus on the ML problem in the computer vision and robotics space more efficiently.”—Kaiwen Yuan, Director of ML/Head of Perceptions & Predictions at Serve Robotics
Accelerate ML Deployments
Explore hundreds of Jupyter notebook examples for speech, computer vision and recommenders and, if you’re just getting started with AI, browse NVIDIA’s collection of Jupyter notebook examples and run it using the One Click Deploy feature on Google Cloud Vertex AI.
Master AI Prompt Engineering with 6 Proven Tips

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As AI-powered tools become increasingly prevalent, prompt engineering is becoming a skill that developers need to master. Large language models (LLMs) and other generative foundation models require contextual, specific, and tailored natural language instructions to generate the desired output. This means that developers need to write prompts that are clear, concise, and informative.
In this blog, we will explore six best practices that will make you a more efficient prompt engineer. By following our advice, you can begin creating more personalized, accurate, and contextually aware applications. So let’s get started!
Tip #1: Know the model’s strengths and weaknesses
As AI models evolve and become more complex, it is essential for developers to comprehend their capabilities and limitations. Understanding these strengths and weaknesses can help you, as a developer, avoid making mistakes and create safer, more reliable applications.
For example, an AI model that is trained to recognize images of blueberries may not be able to recognize images of strawberries. Why? Because the model was only trained on a dataset of blueberry images. If a developer uses this model to build an application that is supposed to recognize both blueberries and strawberries, the application would likely make mistakes, leading to an ineffective outcome, and poor user experience.
It’s important to note that AI models have the ability to be biased. This is due to AI models being trained on data that is collected from the real world, and so it can reflect the inequitable power dynamics inherently rooted in our social hierarchy. If the data that is used to train an AI model is biased, then the model will also be biased. This can lead to problems if the model is used to make decisions that affect people by reinforcing societal biases. Addressing these biases is important to ensure that data is fair, promoting equality, and ensuring the responsibility of AI technology. Prompt engineers should be aware of training limitations or biases so they can craft prompts more effectively and understand what kind of prompting is even possible for a given model.

Tip #2: Be as specific as possible
AI models have the ability to comprehend a variety of prompts. For instance Google’s PaLM 2 can understand natural language prompts, multilingual text, and even programming codes like Python and JavaScript. Although AI models can be very knowledgeable, they are still imperfect, and have the ability to misinterpret prompts that are not specific enough. In order for AI models to navigate ambiguity, it is important to tailor your prompts specifically to your desired outcome.
Let’s say you would like your AI model to generate a recipe for 50 vegan blueberry muffins. If you prompt the model with “what is a recipe for blueberry muffins?”, the model does not know that you need to make 50 muffins. It is thus unlikely to list the larger volume of ingredients you’ll need or include tips to help you more efficiently bake such a large number of muffins. The model can only go off the context that is provided. A more effective prompt would be “I am hosting 50 guests. Generate a recipe for 50 blueberry muffins.” The model is more likely to generate a response that is relevant to your request and meets your specific requirements.
Tip #3: Utilize contextual prompts
Utilize contextual information in your prompts to help the model gain an in-depth understanding of your requests. Contextual prompts can include the specific task you want the model to perform, a replica of the output you’re looking for, or a persona to emulate, from a marketer or engineer to a high school teacher. Defining a tone and perspective for an AI model gives it a blueprint of the tone, style, and focused expertise you’re looking for to improve the quality, relevance, and effectiveness of your output.
In the case of the blueberry muffins, it is important to prompt the model using the context of the situation. The model might need more context than generating a recipe for 50 people. If it needs to be aware that the recipe must be vegan friendly, you might prompt the model by asking it to answer by emulating a skilled vegan chef.
By providing contextual prompts, you can help ensure that your AI interactions are as seamless and efficient as possible. The model will be able to more quickly understand your request and it will be able to generate more accurate and relevant responses.
Tip #4: Provide AI models with examples
When creating prompts for AI models, it is helpful to provide examples. This is because prompts act as instructions for the model, and examples can help the model to understand what you are asking for. Providing a prompt with an example looks something like this: “here are several recipes I like – create a new recipe based on the ones I provided.” The model can now understand the your ability and needs in order to make this pastry,
Tip #5: Experiment with prompts and personas
The way you construct your prompt impacts the model’s output. By creatively exploring different requests, you will soon have an understanding of how the model weighs its answers, and what happens when you interfuse your domain knowledge, expertise, and lived experience with the power of a multi-billion parameter large language model.
Try experimenting with different keywords, sentence structures, and prompt lengths to discover the perfect formula. Allow yourself to step into the shoes of various personas, from work personas such as “product engineer” or “customer service representatives,” to parental figures or celebrities such as your grandmother, a celebrity chef, and explore everything from cooking to coding!
By crafting unique, and innovative, requests replete with your expertise and experience, you can learn which prompts provide you with your ideal output. Further refining your prompts, known as ‘tuning,’ allows the model to have a greater understanding and framework for your next output.
Tip #6: Try chain-of-thought prompting
Chain of thought prompting is a technique for improving the reasoning capabilities of large language models (LLMs). It works by breaking down a complex problem into smaller steps, and then prompting the LLM to provide intermediate reasoning for each step. This helps the LLM to understand the problem more deeply, and to generate more accurate and informative answers. This will help you to understand the answer better and to make sure that the LLM is actually understanding the problem.
Conclusion
Prompt engineering is a skill that all workers, across industries and organizations, will need as AI-powered tools are becoming more prevalent. Remember to incorporate these five essential tips the next time you communicate with an AI model, so you can generate the accurate outputs that you desire. AI will forever continue to develop, constantly refining itself as we use it, so I encourage you to remember that learning, for mind and machine, is a never ending journey. Happy Prompting!
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Ulta Beauty: Transforming the Beauty Industry with Digital Technology and Google Cloud
As the largest U.S. beauty retailer with more than 1,200 stores across all 50 states, guests flock to Ulta Beauty for its impressive selection of beauty favorites. Ulta Beauty revolutionized the shopping experience by bringing all things beauty, all in one place. It’s enhancing the beauty experience again with technology to personalize product recommendations and try on makeup virtually. Using Google Cloud, Ulta Beauty unified its data strategy to better curate and analyze data to provide industry-leading guest experiences.
Visit cloud.google.com for more!
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Prototyping Language Applications Made Easy with Generative AI
Did you know generative AI allows developers to prototype applications quickly? With Generative AI Studio on Google Cloud, developers can quickly explore and customize AI models that can be leveraged in Google Cloud applications. Watch along and see how developers, with the right tools, can experiment with new ideas in minutes instead of months.
Chapters:
0:00 – Intro
0:29 – Get started with Vertex Generative AI Studio
1:06 – Write your first prompt in Generative AI Studio
1:47 – Prototyping Q&A systems from background text
3:00 – How to save prompts
4:05 – How do LLMs produce output text?
4:41 – Wrap up
Check out more Generative AI for Developers videos → https://goo.gle/GenAIforDevs
Subscribe to Google Cloud Tech → https://goo.gle/GoogleCloudTech
VertexAI #GenerativeAI
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Driving Business Transformation in Healthcare Using Google Cloud and AI/ML
Before the COVID-19 pandemic, when you thought of healthcare and AI, a number of ideas sprang to mind. But the world, especially as it relates to healthcare has seen a completely different type of transformation as a result of COVID-19.
This video is about how Google Cloud is helping organizations respond to COVID-19 leveraging AI and ML and Google Cloud’s healthcare and life sciences products as well as some of the work that its partners are doing.
Joe Corkery, Director, Product Management – Google Cloud, and Thomas C. Tsai, MD, MPH – Department of Surgery at Brigham and Women’s Hospital, will run over the application of AI to COVID forecasting, how Google Cloud’s healthcare-specific product offerings are being used to address COVID-19 and highlight work being done by one a Google Cloud partner in that area and how it’s being used to combat COVID-19.
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