Start-up Paves Way for More Inclusive Clinical Research: Honoring Black Founders of Acclinate with Google Cloud
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Editor’s note: February is Black History Month—a time for us to come together to celebrate the diverse set of experiences, perspectives and identities that make up the Black experience. Over the next few weeks, we will highlight Black-led startups and how they use Google Cloud to grow their businesses. Today’s feature highlights Acclinate and its founders, Del and Tiffany.
As patients, as caregivers, and as parents taking our own children to the doctor, we want recommended medications to be safe and effective. It’s a right everyone deserves.
It’s known that certain medications don’t work in the same way in all populations. For example, Albuterol, a medication often prescribed for asthma, is less effective in 67% of all Puerto Ricans and 47% of Black Americans. These problems—which can have deadly consequences—result from historically limited diversity in pharmaceutical clinical trials.
We founded our startup Acclinate to integrate culture and technology to achieve more inclusive clinical research. Help pharmaceutical companies and healthcare organizations access and engage communities of color so research is more inclusive.
Bridging the health equity gap by building trust
It’s important that health research organizations access and engage communities of color so their efforts reflect all the people they serve. Take a disease like diabetes, which affects a significantly higher proportion of Black Americans. When you look at even recent clinical trials for diabetic drugs, the representation of Black Americans among participants is only in the low single digits, despite comprising 13 percent of the U.S. population and more than 40 percent of diabetes patients in this country. Industry leaders have been aware of the lack of diversity issue, but some have chosen to ignore it or brush it aside. The biggest problem, in our opinion, is that there have been no penalties for not achieving higher diversity figures in clinical trials, and only minor financial repercussions to pharma/biotech companies when their treatments either do not work across all groups once approved, or there is a lack of uptake by all groups due to the lack of testing in those groups. The lack of clinical trial diversity has adversely impacted the reputation of the industry and the ability to recruit diverse populations in the future.
Acclinate integrates culture and technology to promote diverse patient representation in medical research. Our approach is not transactional. We build trust through our #NOWINCLUDED community, which is an ongoing, ever-expanding digital platform that educates and engages with communities of color on health issues.
#NOWINCLUDED includes a website app, and social media presence where members can learn information about diseases, particularly those with greater negative impacts on people of color, such as cancer, diabetes, and cardiovascular diseases. Members can share stories and ask questions. By providing access to trusted resources about these health issues and the latest clinical research, we empower Black people to take control of their health and consider participating in research that is shaping the future of healthcare.
For healthcare-related organizations, we offer the opportunity to better understand the attitudes, aspirations, and unmet needs of underrepresented minority communities. Data from #NOWINCLUDED feeds our HIPAA-compliant SaaS platform, e-DICT™ (Enhanced Diversity in Clinical Trials), which uses predictive analytics and machine learning to identify individuals matching the requirements and most likely to be receptive to participation in a particular clinical trial.
Acclinate scales its platform with Google Cloud
We rely on Google Cloud services, including Vertex AI, to know whom to ask, when to ask, and how to ask for clinical trial participation. With Vertex AI, we enjoy a unified platform for developing our artificial intelligence models, including tools for preparing and storing our datasets. We can easily train and compare models using AutoML, which requires minimal ML expertise or effort with its intuitive graphical interface. This allows us to leverage more than ten ordinal and categorical data points to determine in real time a community member’s likelihood to enroll, which we call our Participation Probability Index (PPI). Our models evolve in an iterative process the more we interact with, and learn about, our community members.
We follow the pay-per-use Google Cloud Platform architecture model using serverless technology, which helps reduce infrastructure management costs and lets us focus on product development and engaging with communities across the U.S.
CloudSQL, a fully managed relational database service, integrates easily with BigQuery so we can glean insights for our clients in real time, all with Google Cloud’s robust security, governance, and reliability controls. Virtual Private Cloud (VPC) gives us scalable and flexible networking for our cloud-based resources and services. We also use Identity and Access Management (IAM) to simplify oversight of Google Cloud resource permissions for different user groups and roles, with appropriate security protections.
API Gateway manages our APIs using Cloud Functions, which both use consumption-based pricing, plus give our developers consistent and highly secure access to our services through a well-defined REST API. We use Memorystore for Redis to reduce platform latency. This is done with a fully managed service powered by the Redis in-memory data store, which builds application caches for fast data access. All of this comes together to provide an outstanding experience for our platform’s users and contributors.
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Expanding influence with the Google for Startups Accelerator for Black Founders
Three months of one-on-one Google support and mentorship as part of the most recent Google for Startups Accelerator : Black Founders cohort not only helped us build our product, but also helped us earn external credibility. People use Google every day, so whether we’re trying to engage in conversations with industry experts or with somebody in a rural community, it is helpful to have the buy-in of a globally-recognized brand as we take on a historically difficult, systemic issue with challenges around trust. Getting access to the products, best practices, and people we need to build and grow through the Accelerator program has been priceless. For example, working with the Google AdWords team helped us generate important traffic from people interested in learning more about #NOWINCLUDED or sharing their story with us. Jason Scott, who leads the Google for Startups Accelerator: Black Founders program, is still connecting us to people in his network and identifying key opportunities for us months after the program wrapped. He continues to demonstrate that he is invested in seeing us succeed.
Our company has made great progress against our goals, in part thanks to receiving capital from the Google for Startups Black Founders Fund. We received $100K in non-dilutive funding along with Google Cloud credits, Google.org Ads grants, and hands-on support. We used the funds to pay for the transition and development costs associated with moving to Google Cloud. The Google support and accountability has been incredible. After receiving the Google for Startups Black Founders Fund award, we’ve gone on to raise another $1M and moved our cloud from Salesforce to Google Cloud.
We also had the amazing opportunity to be selected as one of six companies to take part in a face-to-face web conference with Sundar Pichai, Google’s CEO. We were thrilled to hear him explain his vision around health equity and the role Google plays. Ultimately, for us, it’s not just about the funding we get, but we are also gratified to receive support from an entity that truly believes in addressing this issue. We know Google is aligned with our mission of health and racial equity.
Championing diversity in clinical trials
Our 2022 looks bright. We expanded our presence to Washington, D.C. as part of the Johnson & Johnson Innovation JLABS ecosystem. We were also selected to take part in the BLUE KNIGHT initiative created between Johnson & Johnson Innovation and the Biomedical Advanced Research and Development Authority (BARDA) under the U.S. Department of Health and Human Services.
Acclinate is also on track to have contracts with five of the top 25 largest biopharmaceutical companies in the U.S this year. They’ve taken note, as has the Food and Drug Administration (FDA), that the lack of diversity in clinical trials represents a significant health concern—to the extent that the FDA has provided strong guidance for pharmaceutical companies to diversify their clinical trials. At the same time, the industry is also responding to pressure from communities of people of color to make equitable representation a priority.
Today, we are in the fortunate but challenging position to have significant inbound opportunities coming our way. In response, we continue to recruit and hire talented people to join our team. On the technology side, we are happy to be aligned with Google Cloud to have powerful cloud infrastructure that will scale with us, as well as high-caliber champions united in partnership. With people’s lives at stake, we are passionate in our commitment to helping ensure medications do what they are supposed to do: heal and improve the quality of life for everyone who takes them.
Hear Acclinate cofounders Del Smith and Tiffany Whitlow chat with Google’s Head of Startup Developer Ecosystem Jason Scott and fellow Black Founders Fund recipient Bobby Bryant about building on Google Cloud in a recent Google for Startups Instagram Live.
If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more
OCR Engine Upgrade: Document AI Introduces 3 New Capabilities
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Documents are indispensable parts of our professional and personal lives. They give us crucial insights that help us become more efficient, that organize and optimize information, and that even help us to stay competitive. But as documents become increasingly complex, and as the variety of document types continues to expand, it has become increasingly challenging for people and businesses to sift through the ocean of bits and bytes in order to extract actionable insights.
This is where Google Cloud’s Document AI comes in. It is a unified, AI-powered suite for understanding and organizing documents. Document AI consists of Document AI Workbench (state-of-the-art custom ML platform), Document AI Warehouse (managed service with document storage and analytics capabilities), and a rich set of pre-trained document processors. Underpinning these services is the ability to extract text accurately from various types of documents with a world-class Document Optical Character Recognition (OCR) engine.
Google Cloud’s Document AI OCR takes an unstructured document as input and extracts text and layout (e.g., paragraphs, lines, etc.) from the document. Covering over 200 languages, Document AI OCR is powered by state-of-the-art machine learning models developed by Google Cloud and Google Research teams.
Today, we are pleased to announce three new OCR features in Public Preview that can further enhance your document processing workflows.
1. Assess page-level quality of documents with Intelligent Document Quality (IDQ)
With Document AI OCR, Google Cloud customers and partners can programmatically extract key document characteristics – word frequency distributions, relative positioning of line items, dominant language of the input document, etc. – as critical inputs to their downstream business logic. Today, we are adding another important document assessment signal to this toolbox: Intelligent Document Quality (IDQ) scores.
IDQ provides page-level quality metrics in the following eight dimensions:
- Blurriness
- Level of optical noise
- Darkness
- Faintness
- Presence of smaller-than-usual fonts
- Document getting cut off
- Text spans getting cut off
- Glares due to lighting conditions
Being able to discern the optical quality of documents helps assess which documents must be processed differently based on their quality, making the overall document processing pipeline more efficient. For example, Gary Lewis, Managing Director of lending and deposit solutions at Jack Henry, noted, “Google’s Document AI technology, enriched with Intelligent Document Quality (IDQ) signals, will help businesses to automate the data capture of invoices and payments when sending to our factoring customers for purchasing. This creates internal efficiencies, reduces risk for the factor/lender, and gets financing into the hands of cash-constrained businesses quickly.”
Overall, document quality metrics pave the way for more intelligent routing of documents for downstream analytics. The reference workflow below uses document quality scores to split and classify documents before sending them to either the pre-built Form Parser (in the case of high document quality) or a Custom Document Extractor trained specifically on lower-quality datasets.
2. Process digital PDF documents with confidence with built-in digital PDF support
The PDF format is popular in various business applications such as procurement (invoices, purchase orders), lending (W-2 forms, paystubs), and contracts (leasing or mortgage agreements). PDF documents can be image-based (e.g., a scanned driver’s license) or digital, where you can hover over, highlight, and copy/paste embedded text in a PDF document the same way as you interact with a text file such as Google Doc or Microsoft Word.
We are happy to announce digital PDF support in Document AI OCR. The digital PDF feature extracts text and symbols exactly as they appear in the source documents, therefore making our OCR engine highly performant in complex visual scenarios such as rotated texts, extreme font sizes and/or styles, or partially hidden text.
Discussing the importance and prevalence of PDF documents in banking and finance (e.g., bank statements, mortgage agreements, etc.), Ritesh Biswas, Director, Google Cloud Practice at PwC, said, “The Document AI OCR solution from Google Cloud, especially its support for digital PDF input formats, has enabled PwC to bring digital transformation to the global financial services industry.”
3. “Freeze” model characteristics with OCR versioning
As a fully managed cloud-based service, Document AI OCR regularly upgrades the underlying AI/ML models to maintain its world-class accuracy across over 200 languages and scripts. These model upgrades, while providing new features and enhancements, may occasionally lead to changes in OCR behavior compared to an earlier version.
Today, we are launching OCR versioning, which enables users to pin to a historical OCR model behavior. The “frozen” model versions, in turn, give our customers and partners peace of mind, ensuring consistent OCR behavior. For industries with rigorous compliance requirements, this update also helps maintain the same model version, thus minimizing the need and effort to recertify stacks between releases. According to Jaga Kathirvel, Senior Principal Architect at Mr. Cooper, “Having consistent OCR behavior is mission-critical to our business workflows. We value Google Cloud’s OCR versioning capability that enables our products to pin to a specific OCR version for an extended period of time.”
With OCR versioning, you have the full flexibility to select the versioning option that best fits your business needs.
Getting Started on Document AI OCR
Learn more about the new OCR features and tutorials in the Document AI Documentation or try it directly in your browser (no coding required). For more details on what’s new with Document AI, don’t forget to check out our breakout session from Google Cloud Next 2022.
How Ather Energy is leveraging the Cloud to build and scale smart mobility solutions for India
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In 2013, long before the world was discussing clean energy and sustainable practices, two IIT Madras graduates — Swapnil Jain and Tarun Mehta — had an idea to develop India’s first-ever electrical scooter.
This was at a time when auto manufacturers were still focusing on fossil-fuel-driven vehicles and ‘eco-friendly’ mobility solutions were more a trendy alternative catering to a niche market.
The duo founded Ather Energy in 2013 and launched their first fully-electric scooter, the Ather S340, in Bengaluru in 2016. Since then, the company has released several new models into the market and is planning to expand to eight more cities by the end of the year.
To support the smooth running of their vehicles, lower costs, improve time to market, and create great customer experience, Ather turned to Google Cloud.
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Beyond Traditional Learning: AI-based Online Learning Platform and Google Cloud Solutions Push Learners to Get Ahead
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The combination of a vital need for IT experts among businesses and a digital skills gap is making lifelong learning increasingly critical. Beyond professional development, learning new skills offers additional rewards from building peer connections to boosting your creativity. That’s why in 2020 Krishna Deepak Nallamilli and I launched KIMO.ai to reimagine how people approach learning, especially in developing markets. Our team is building the artificial intelligence needed to generate individual learning paths through a wide range of quality digital learning content.
Google Cloud and its Startup Program have been instrumental in connecting our team with the tools, people, processes, and best practices to grow our business.
Existing learning platforms lack engagement
Outside of traditional education settings, massive open online learning courses (MOOCs)—often modeled after university courses—can provide a flexible and affordable way to upskill or reskill. But the vast majority of people who participate in MOOC programs fail to complete courses. Based on our research, the challenge with existing learning platforms is a lack of engagement, primarily caused by limited direction on which skills to learn, whether AI, fintech, blockchain, or other in-demand disciplines.
We’ve also received feedback that many corporate learning management systems–developed as online training systems to upskill employees–tend to be poorly designed and time-consuming to use.
Overall, a significant challenge with most existing learning platforms is that they’re generic. For example, suppose you’re interested in learning about AI. In that case, you need AI-related coursework that applies to your industry and the job you want because AI in medicine is vastly different from AI in financial services. Today’s online learning options typically take a one-size-fits-all approach and fail to capture the nuances of what learners really need to get ahead.
Building a future-proof learning platform
The commitment to highly personalized, accessible learning inspired KIMO.ai, a platform that we believe is the future of education. Depending on your goals, current skills, location, and other factors, our AI-based platform will identify which coursework (and where to find those classes) to build the skills you need. The more personalized, relevant learning recommendations even take into account people’s preferences for podcasts, MOOCs, books, articles, videos, courses, publications, and more.
In a mix of cooperation and competition we call “coopetition,” KIMO.ai will regularly recommend courses from other established online learning systems if, based on our automated assessment, it’s the best option for a learner. There’s also the option to access free content only.
Google cultural alignment fosters trust
Our platform started with one developer exploring NLP models and Google APIs. As we’ve grown our team and launched our beta to 110,000 users in developing markets, we discovered there is a lot of interest in our platform, and we believe we can make a significant impact. In feedback forums, we also learned that we need to focus our efforts on the mobile experience to improve engagement since 99% of the beta testers use mobile devices.
Beyond our team’s high level of trust in Google Cloud solutions, our team also appreciates the cultural alignment with Google. We value Google’s developer-centric approach and rely on tools like Dataflow for batch data processing and Cloud TPU to reliably run machine learning models with AI services on Google Cloud. We also build all of our deployments on Google Kubernetes Engine (GKE), which makes it easy to manage all our containerized workloads
On the front end, Google App Engine makes it easy to deploy apps and experiment, and it integrates seamlessly with Firebase for authentication and more. BigQuery is our serverless data warehouse that efficiently scales to support the millions of articles, videos, and other learning resources we need to analyze to provide the targeted coursework recommendations our learners require.
As we grow our business having a network of trusted advisors is also extremely valuable. By working closely with DoIT International, the 2020 Google Cloud Global Reseller Partner of the Year, our team has access to their cloud, Kubernetes, and machine learning expertise. DoIT has already helped us quickly resolve IT issues and create analytics dashboards that give us insights to continually enhance our services.
Building for a growing industry
The dynamic edtech market is growing rapidly and estimated to become an $11B industry by 2025. We’re proud to be part of the next wave of personalized education that has the potential to empower people in developing markets and beyond to grow their skills with coursework tailored to their exact needs and how they like to learn. This year, we will deliver our platform to at least 400,000 more people. We’re excited to see how they use it and where it takes them.
If you want to learn more about how Google Cloud can help your startup, visit our Startup Program application page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
Google is a Leader in the 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
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As organizations continue to produce vast quantities of data, they increasingly need platforms that allow them to analyze, store, and extract meaningful insights from that data. And research from analyst firms like Gartner offer an important way for organizations to evaluate and compare cloud data warehouse providers.
Earlier this year, Gartner named Google a Leader in the 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics (DMSA) (report available here). This evaluation covers Google Cloud’s core data analytics offerings, including BigQuery, a serverless, managed data warehouse, Cloud Dataproc, a managed Spark and Hadoop service, and Cloud Dataflow, which enables you to stream and batch-process your data. Here are a few takeaways:
Simplicity and speed
BigQuery’s performance permits complex queries on large-scale data sets to return in seconds, and a substantial number of BigQuery customers maintain data warehouses that store more than 50 terabytes (and a few customers now use more than 100 petabytes). More than half of these customers are loading data either continuously or many times per day. These customers value the ability to extract, transform, load, and analyze their data on a serverless platform, all without maintaining any underlying infrastructure.
A versatile serverless data warehouse
One of BigQuery’s major advantages is its ability to allow customers to address a wide variety of use cases—from a traditional data warehouse to data science. Over the past year, we’ve worked hard to introduce new features in BigQuery like data types for financial and monetary uses, BigQuery GIS for geospatial data, and machine learning capabilities through BigQuery ML. BigQuery’s continuous ingest capabilities make it suitable for an operational—or a real-time—serverless data warehouse.
An expanding ecosystem
With overall increased market adoption, our analytics offerings continue to benefit from a fast-growing partner ecosystem of service providers, and business intelligence (BI) and data integration vendors. In particular, in 2018 we expanded our partnerships with established industry providers, including Confluent, Dell Boomi, Informatica, Looker, Reltio, Tableau, and ThoughtSpot.
More and more organizations are finding value in Google Cloud’s serverless data warehouse and analytics offerings. If you’d like to learn more, you can download a complimentary copy of the Gartner Magic Quadrant for Data Management Solutions for Analytics on the Google site (requires an email address).
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Everything You Want to Know About Google Cloud’s AI-Enabled Talent Solution: From What It Is to How to Use it
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First, What is Google Cloud Talent Solution?
Cloud Talent Solution is a service that brings machine learning to the job search experience, returning high quality results to job seekers far beyond the limitations of typical keyword-based methods. Once integrated with your job content, Cloud Talent Solution automatically detects and infers various kinds of data, such as related titles, seniority, and industry.
Show Me How it Works
Try it online now.
Show Me an Example of Who’s Using It
There’s a number of enterprises leveraging this service. Here are a few easy-to-watch examples
Watch how FedEx Ground Employs Google Cloud Talent Solution
Read how Johnson & Johnson is Reimagining Recruiting with Jibe and Google
How Much Does it Cost?
Ok, Let’s See How it Works
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