Customers reach out to contact centers for help in moments of urgent need, but due to increasing demands, new channels, peak times, and operational pressures, contact centers often struggle to provide timely help. To bridge this gap, enterprises are increasingly investing in AI-driven solutions that balance addressing customer expectations with operational efficiency.

But building and generating value from such solutions can be complicated and challenging. Google Cloud built Contact Center AI (CCAI) to streamline and shorten this time to value, and CCAI Platform, our newest addition, takes a crucial step in this effort by introducing end-to-end call center capabilities. After debuting these new capabilities in March, we are excited to announce that CCAI Platform is now generally available across the US, Canada, UK, Germany, France, Italy and Spain—with more markets soon to come.

Delivering world-class customer experiences and accelerating time-to-value with CCAI

CCAI encompasses a comprehensive set of offerings to address the top pain points of the three main user groups in the contact center: contact center owners, their agents, and the customers they serve.

Dialogflow lets the contact center manager scale their operations while balancing cost and customer satisfaction, including reducing painful, long waiting times endured by end users. Using Dialogflow, contact center managers can build complex chat and voice virtual agents—a proven, cost-effective way to scale contact centers while continuing to provide great customer experiences. Available 24/7, without any waiting queue, these virtual agents can converse naturally with customers, identify their issues, and address them effectively.

Agent Assist reduces overall handling time and coaches human agents to become more effective and helpful. The service uses AI to “listen” to the voice and chat conversations between the human representative and the customer, then provides real-time guidance and recommendations to the agent, based on historical conversations, knowledge bases, and best practices of experienced agents. It also automates post-call actions such as transcription and call summarization, saving significant time and overhead at the end of every call.

CCAI Insights stores and analyzes all the customer conversations in the contact center, whether with human or virtual agents, to provide leaders with real-time, actionable data points on customer queries, agent performance, sentiment trends, and opportunities for automation.

At the heart of these technologies is our conversational AI brain. It uses Google Research’s technology to talk, understand, and interact, enabling and orchestrating high-quality conversational experiences at scale.

CCAI Platform: a modern CCaaS and the shortest path to CCAI value

While the value of the CCAI offerings is clear to our customers, we also hear from them that integrating these solutions with legacy infrastructure takes too long.

To minimize these integration difficulties, accelerate time-to-value using the CCAI offerings, and help businesses provide outstanding customer experiences, we’re pleased to announce the general availability of CCAI Platform, the Contact Center as a Service (CCaaS) solution from Google Cloud built in partnership with UJET.

CCAI Platform is a modern, turnkey Contact Center as a service solution, designed with user-first, AI-first, and mobile-first principles. It offers:

• Turnkey core Contact Center capabilities out-of-the-box, for faster time to production, lower implementation overhead, and custom development needed
• AI-powered experiences, from routing to better handling customer interactions
• Deep integration with CCAI’s offerings, to provide a unified end-to-end experience for contact center transformation
• Mobile-first design that enables interactions in line with the way people expect to communicate across channels
• CRM-centered design with automated updates, so agents can focus on the customer
• Deployment flexibility, with customer data residing in their CRM and the flexibility to bring their own telephony carrier to minimize cost

All of this is available without the typical need to integrate complex technologies from multiple providers.

“With Google Cloud and CCAI Platform, we will quickly move our contact center to the cloud, supporting both our customers and agents with industry-leading CX innovations, all while streamlining operations through more efficient customer care operations,” said Dean Kontul, Division CIO of KeyBank.

For customers looking to change platforms for a cloud-native CCaaS with deep Google AI integrations, CCAI Platform offers end-to-end capabilities that accelerate call center transformations. We also remain strongly committed to customer choice, and customers will continue to have the option to integrate our latest and greatest CCAI offerings through our existing OEM partners.

The Contact Center conversation is just beginning

This launch is part of a broader effort to deliver more value, faster, to more CCAI customers. As companies replace interactive voice response (IVR) with intelligent virtual agents (IVA) and begin to collect and analyze data, use cases are likely to grow more sophisticated—which is one reason Google Cloud is continuing to invest in technologies to make our CCAI offerings even more useful, as well as best practices like the following:

• CCAI Agent Assist and Insights are a great first step in AI transformation. They let contact center owners enable call transcription and use Topic Modeling to identify conversation themes that demand attention. Human agents can automatically generate high-quality conversation summaries to reduce call wrap-up time, and the associated costs, while improving business insights. We are working to make these features available both in CCAI Platform and with our partner ISVs.
• Chat and call steering are the first step for IVA automation. Another area of broad impact is conversational chat or call steering, in which friction is reduced by routing customers to the correct virtual or live agent experience. Many call centers rely on IVR systems in which customers have to use a keypad to select an option. Enterprise leaders tell us that attrition is very high throughout this process: some customers angrily hang up without resolution and, just as bad, many simply pound a single key in hopes of reaching a human agent, leading to the customer reaching the wrong person because their issue was never correctly identified or routed. Using Dialogflow’s natural language understanding (NLU) capabilities can sweep away such problems, with the customer more likely to not only reach the appropriate resources, but also share conversational data from which insights can be gleaned. It’s an approach that can pay dividends right away, and a quick first step to IVA automation.

In coming months, we will continue to work on these and other capabilities that are targeted to deliver higher and quicker value to our customers. We plan to release pre-built components to help companies tackle call center use cases in specific industries, for example. We’ll also continue to partner with companies that share our vision of transforming customer experiences with AI, such as TTEC, a provider of customer experience technology and software.

“TTEC Digital and Google Cloud have a shared vision for transforming global CX delivery through artificial intelligence, digital innovation, and operational excellence,” said Sam Thepvongs, VP of TTEC Digital. “With CCAI Platform, we can offer our largest enterprise customers a strategic blueprint for moving to the cloud while adopting a leading, AI-powered contact center platform. We couldn’t be more excited about this evolution of Google Cloud’s groundbreaking CCAI portfolio, and the opportunity to help our customers digitally transform their CX through this partnership.”

To get started with CCAI Platform, visit our solutions page or checkout our new omni channel demo video—and don’t forget to join us at Google Cloud Next ’22, where I’ll be sharing exciting new updates for CCAI in my session, “Delight customers in every interaction with Contact Center AI.”

In recent years, machine learning (ML) has gained tremendous popularity as a powerful tool for solving complex problems across various domains. However, building and deploying ML models at scale can be challenging, as it involves a range of tasks such as data preparation, feature engineering, model training, deployment, monitoring, maintenance and so on. 

According to “The Art of AI maturity” report published by Accenture “87% of data science projects never make it into production.” This is where MLOps comes in – it can help to address the core challenges by providing a framework for managing the entire ML lifecycle, from data collection and preparation to model development, testing, and deployment. It also reduces the time from ML model development to production and increases the success rate of ML projects.

In Google Cloud, we understand how important MLOps is to successfully productionize ML models. So we collaborated with Equinix, the world’s digital infrastructure company™ and  a leader in global colocation data center market share, with 248 data centers in 27 countries on five continents. We helped them by providing the advisory services on the MLOps best practices and architecture. 

Let’s take a sneak peek at the MLOps requirements at Equinix and the final architecture that was proposed.

What does MLOps mean for Equinix?

After multiple discovery sessions with the Equinix Team, we identified the core requirements and pain points to address in their new MLOps architecture:

• Reusability: Components such as features and pipeline components should be reused across projects to reduce costs and improve efficiency.
• Foundations: The foundations of the infrastructure, such as environments, folder structure, and project hierarchy, should be well-designed to support scalability and reliability.
• Early identification of problems: Problems should be identified early by including data validation, notifications, and retry mechanisms.
• Cost optimization: Costs should be optimized by paying only for what is used.
• Enterprise CI/CD requirements: Enterprise CI/CD requirements should be met by integrating with GitHub and GitActions.
• Scaling: The infrastructure must scale to support future growth.
• Security: Enterprise security requirements should be met in terms of IAM roles, network, etc.

MLOps Architecture

Based on the above requirements from Equinix, key design considerations were made for example – using Vertex AI Feature Store instead of Big Query for online feature serving, using DataFlow for pre-processing vs using the existing python based pre-processing and so on. After carefully assessing all the alternatives, the below reference architecture for MLOps in GCP was proposed:

Reference architecture for MLOPs using GCP is illustrated in Figure 1. This architecture includes the following pipeline stages:

• Vertex AI Workbench enables data scientists to quickly explore new ideas and develop/experiment new models. The source code is saved in GitHub repository
• Github Actions with self-hosted runners are integrated with Github as the source code repository. This enables continuous integration of code, quality and security scans. The artifacts generated during the process are saved in Artifact Registry and Google Cloud Storage. These artifacts are deployed to implement the pipeline.
• Unit tests and integration tests can be performed during the continuous integration in Github Actions with self-hosted runners. End-to-end tests are performed on demand in the continuous integration pipeline. 
• Metadata about the artifacts is generated and saved in Vertex ML Metadata.
• Automated triggers can be enabled to run pipelines. For example, one trigger is the availability of new training data. These triggers can run the model training pipeline and the new trained model can be pushed to Vertex AI Model Registry.
  • To train a new ML model with new data, the deployed Vertex AI Pipeline is executed. 
  • To train a new ML model with new implementation, a new pipeline will be deployed through CI/CD pipeline.

“The proposed architecture design covers the requirements and scenarios that we were looking for. As our AI and ML portfolio is growing in scale and complexity, it’s important to follow a clear and up-to-date architecture if we want to keep increasing the value delivered by our solutions. As part of the process, the team also acquired the skills required to fully implement it” according to Bernardo Fernandes, Data Science Senior Manager at Equinix.

Below is the snapshot of the features before and after MLOps implementation at Equinix:

As businesses increasingly rely on machine learning to gain a competitive edge, MLOps has become a critical component of their strategy. By adopting MLOps practices, organizations can achieve faster time-to-market, better performance, and higher ROI for their machine learning initiatives.

Fast track end-to-end deployment with Google Cloud AI Services (AIS)

The partnership between Google Cloud and Equinix is just one of the latest examples of how we’re providing AI-powered solutions to solve complex problems to help organizations drive the desired outcomes. To learn more about Google Cloud’s AI services, visit our AI & ML Products page.

^{We’d like to give special thanks to Nitin Aggarwal, Vijay Surampudi, Parag Mhatre and Anantha Narayanan Krishnamurthy for their support and guidance throughout the project. We are also grateful to the super awesome collaboration with the Equinix Team (Ravi Pasula and Brendan Coffey, Bernardo Fernandes, Łukasz Murawski, Jakub Michałowski, Sonia Przygocka-Groszyk, Marek Opechowski, Daria Bondara, Nila Velu, Vijay Narayanan, Dharmendra Kumar, Shailesh Sukare, Arunraj Kumar Raje, Seng Cheong Lee).}

At Quantum Metric, we’re in the business of bringing our customers business insights that are based on customer experience data and analytics for mid-market and Fortune 500 companies.

Our software, powered by big data, machine intelligence, and Google Cloud, helps our customers identify, quantify, prioritize and measure opportunities to improve digital experiences.

As companies move to a more agile product lifecycle, including continuous deployment and continuous integration, they’re finding that it’s critical to receive perpetual quantified feedback and insights from their data in real time to understand where the largest opportunities exist. 

Each year, billions of customer interactions are captured through browsers or mobile apps on PCs, tablets, and mobile devices. This data, fed into the Quantum Metric platform, can show if a customer had a password problem they couldn’t solve or struggled when trying to purchase something and abandoned their cart.

It also can show if the customer tried in vain to complete an online change to their service provider’s subscription, to reach tech support, or couldn’t find the size or color they were looking for while shopping online.

Most importantly, the Quantum Metric platform quantifies the business value of the issue, helping organizations prioritize where they can make the largest impact to their business.

Success overwhelms our initial architecture
Initially, the Quantum Metric experience analytics software ran on a MySQL open source relational database management system (RDBMS). The MySQL RDBMS worked great for simple queries, when there was a specific question to ask of the data.

Soon, though, we knew we needed to offer more advanced data science capabilities. Our bigger customers wanted to ask questions across very large data sets—days, weeks, months, and years worth of data. They wanted to pose iterative questions using complex filters to answer their most challenging business questions. 

With more complex queries across more data, response times from our RDBMS went from 100 to 500 milliseconds to as long as 20 minutes.

That delay was slowing down our ability and time to insights, which also reduced the value we could provide to our customers, since iterative exploration and analysis requires real-time query responses. Because of the need for real-time responses, there were certain questions that we just weren’t able to ask of the data. It became clear that we needed a much more robust data warehouse solution. 

There were also operational challenges with MySQL and massive-scale data ingestion. We spent a lot of time into the wee hours of the night and morning handling errors and recovering databases.

We tried to address these challenges by sharding, partitioning, and indexing the data to optimize for the types of questions customers were asking. But the problems were escalating and happening more often, from once a month across the customer base to monthly for at least 20 different customers.

We could tune the platform for today and tomorrow’s workload, with good guesses at where indexes could be used, but we simply couldn’t continue to horizontally scale MySQL in a cost-efficient and operationally efficient manner. 

Speed breeds innovation
Once we started exploring options that could better scale with our business, we looked at NoSQL technologies like Cassandra (a partitioned row-store database), MySQL’s Column Store (a columnar store database), and Vertica (a columnar store database)—each with unique ways of handling data storage and accessibility.

But with high volumes of complex queries across large data stores, all of these solutions began to fail, bogged down with multiple, simultaneous users. We could have solved the problems with more raw compute and storage, but it would have been prohibitively expensive to run and require a large team to operate. 

We then decided to try BigQuery, and it was transformative.

We connected our front end to BigQuery via APIs. Once data is 15 minutes old, it is automatically extracted, loaded, and transformed (ETL) to BigQuery.

We continuously update the legacy MySQL RDBMS so its data is integrated with BigQuery data when queries require real-time data. Most query response times are within 100-200 milliseconds, matching what we initially experienced with MySQL.

When traffic from our customers scales up, we can now scale on-demand to accommodate it, thanks to BigQuery’s hundreds of thousands of CPUs. Our customers no longer run into slow response times, and we’ve gained confidence that we can offer them—and their users—advanced insights and better experiences without delay.

More importantly, with this scale of query power, we were able to build data science algorithms into the platform, which iteratively query BigQuery based on the results, and help quantify the impact of a specific issue to a specific segment of users. Adding these capabilities was possible because of the massive scale of BigQuery. 

In addition to new insights and fast response times, we wanted our customers to be able to ask complex questions using very simple language.

For example: “Show me high-loyalty customers, located in specific geographic areas, who visited the web site at least five times, based on specific campaigns, and never booked a seat on a flight.”

This was exactly the kind of query that was used by a major U.S. airline to understand the multi-million dollar impact of a failure affecting their most valuable customers: their high-loyalty members.

And this was all done while maintaining the highest standard of care of customer data and privacy by default, using multiple layers of encryption of data in transit, at rest, and a unique military-grade encryption approach. This approach encrypts PII, including even session cookies, with a RSA-2048 key available only to a select few and used for use cases such as fraud analysis.   

It’s no exaggeration to say that BigQuery has totally transformed our business. It provides the petabyte scale and speed we were missing, in addition to taking care of operational maintenance, a task that was burying our team with MySQL.

We’re now able to support some of the largest companies in the world that require real-time, petabyte-scale analytics. That lets them serve more customers faster with higher quality, and take advantage of BigQuery’s power and scale to innovate.

There are other cloud solutions that can address petabyte analytics, but the most unique value proposition of BigQuery was its on-demand scaling and operational management, with extremely cost-effective pay-as-you-go billing. While today we are at a scale where we have round-the-clock querying needs, our early days had very sporadic query loads where we needed instant scale, then a long lull of nothing. The unique business model of BigQuery’s pay-by-bytes-scanned allowed us to have access to a massive-scale querying platform without breaking the bank. 

Using BigQuery powers better customer experience and reduces purchasing friction
Among the many features of Quantum Metric is the ability to replay online customer sessions. In the example below from a mobile e-commerce site, each action is displayed chronologically. Why did this customer’s transaction fail?

Diving deeper, the session replay shows that the user tried to change the item quantity in the checkout cart, which resulted in a failed API call. Powered by BigQuery, Quantum Metric can then show how many other end users had this issue, with a simple click of “Show More Errors Like This.”

With BigQuery’s massive scale, Quantum Metric will then quantify the impact of that issue, so companies can prioritize which issues need attention immediately. If this is the issue that’s impacting the business the most, our customer can use a single click to open a Jira ticket, forwarding the discovery to their product and engineering teams. Those teams can then re-engineer the experience in near-real time, addressing the failed API call and cutting out the frustrating time it takes for engineers to reproduce the issue.

Once we had a powerful back end in BigQuery, we realized that Quantum Metric’s platform could be used to ask complex questions from vast datasets. We built some of the processes that data scientists use to formulate those queries right into our product.  

For example, we added one series of processes to our platform to help customers understand whether a suspect issue is really impacting end-user experience. Is it something that should be prioritized and fixed? Does this really affect the user experience? Does it have financial impact? These and other questions can be pre-defined as a complex query in Quantum Metric to let our customer quickly gain insight on how an issue is impacting the business. Customers were blown away when they heard this was possible. It was the holy grail for what they were looking for in data science. It really sets us apart from our competition.

Today, with every company heavily dependent on data, those companies that can uncover and act on insights fastest are the ones that will succeed. BigQuery gives us the data warehouse platform we need to provide our customers with fast, reliable technology tools. It frees us from having to deal with the minutiae of technology infrastructure operations, so we can focus on finding and extracting the magic in customer data. With the power and scale of BigQuery, combined with the real-time capture of every user experience with 100% fidelity, we’re able to offer a self-service analytics platform that provides insights into digital journey friction points and acts as the indisputable arbitrator of truth. 

Powered by Vertex AI (Google Cloud’s platform for accelerating development and deployment of machine learning models into production), SAVI (Semi Automated Vision Inspection)1 is transforming surgical instrument identification and cataloging, leading to fewer canceled surgeries and easing pressure on surgery waitlists.

Max Kelsen, an analytics and software agency that specializes in machine learning, has worked closely with Google Cloud and Johnson & Johnson MedTech to create a system that can manage tens of thousands of individual devices, their characteristics, and how they apply to each set or tray used by a surgeon. SAVI does this while delivering a one in 10,000 real-world error rate, much faster and more accurately than manual processes currently in use across the industry. Implementing SAVI can also unlock end-to-end visibility and traceability across the surgical set supply chain and provide advanced analytics and insights.

Eliminating time-consuming manual processes

Surgeons need a large number of specialist instruments and devices to complete complex, delicate procedures. Because each tray of these instruments can typically cost more than $350,000, and having every type of set on shelf at every surgical facility is not feasible, manufacturers generally loan them to hospitals for procedures, such as inserting one of the manufacturers’ implants into a patient’s knee. Once a procedure is complete, the hospital returns the instrument tray to the manufacturer for storage and re-distribution to other hospitals as needed.

Each time a hospital returns a tray, the manufacturer needs to check that each instrument is there, correctly placed, cleaned, and fit for the purpose of the next procedure. As each set may hold more than 400 instruments, completing this process manually is complex and time-consuming. While each tray is checked before and after surgery at the hospital, and again when it arrives and leaves the manufacturer’s facility, Max Kelsen finds that 5% of surgeries can still be affected by missing, broken or bent instruments. This has a severe downstream impact on private hospitals in particular, directly affecting patient safety and outcomes; in Australia, for example, around 60% of surgeries are performed in private hospitals.

Johnson & Johnson MedTech has 60,000 surgical trays across the Asia-Pacific, and loans these trays out about 100,000 times per month. The manufacturer approached Max Kelsen to help design and develop a solution to make the supply chain more efficient, and to give more visibility into asset movement. As a Google Cloud Partner specializing in applying machine learning at scale in healthcare contexts, Max Kelsen had the expertise and track record to meet Johnson & Johnson MedTech’s need for a globally scalable solution that was engineered for quality and performance.

The first step was to establish a baseline for the project by determining how long the manufacturer’s team took to process each tray, and to set an efficiency number. We then spent six months determining and evaluating how to deliver a robust, accurate solution that outperformed current manual and labor-intensive methods in processing instruments and trays, globally. Our work included extensive technical feasibility research involving a representative sample for the variety and complexity of sets, trays, and devices needed for different types of surgery, including orthopedics, spinal trauma, and maxillofacial groups.

Working with Google Cloud to accelerate and de-risk the project

This is a familiar problem that is industry-wide. The issue has been widely explored and tried with a number of technologies over several years without producing the scalability and performance results required to make this an appropriate and feasible solution. Google Cloud partnered with Max Kelsen to accelerate and de-risk this large and strategic project for a mutual customer.

Technical feasibility took four months, prior to a year-long production pilot of SAVl in a distribution center in Queensland that services over 100 hospitals. After obtaining enough real-world data and experience to validate that the solution was as scalable and as accurate as needed, an Asia-Pacific rollout of the system commenced. SAVI is now live across Johnson & Johnson MedTech’s operations in Australia, New Zealand, and Japan, garnering recognition with a JAISA excellence award.

Google Cloud machine learning is integral to SAVI. Google Cloud’s technologies were a big differentiator for Max Kelsen’s engineering team in delivering the breakthroughs needed at scale, and in production, to meet Johnson & Johnson MedTech’s needs.

Reducing checking and documentation time

Running SAVI in Google Cloud has reduced the time Johnson & Johnson MedTech needs to check and document inspections of these surgical instrument sets by over 40%. The application also delivers consistent measurable quality that is often hard to measure at scale when using manual processes. During the pandemic, the application enabled Johnson & Johnson MedTech to operate with a lower headcount for the same volume output, enabling the organization to quickly service a backlog of waiting list surgeries.

In addition, the automation delivered with SAVI has reduced the time required to bring technicians up to speed on quality control processes, from eight to 12 months down to just three months, enhancing productivity and performance while delivering a more robust workforce.

So how does SAVI work in a real-world context? SAVI is deployed via a tablet and a web-based application incorporates an API to photograph the medical device trays, as shown below. Max Kelsen captures the photograph and sends it to a range of different services, via an API endpoint hosted on Google Cloud:

• Image information is stored in Cloud Storage
• Data relating to the trays is stored in Cloud SQL for PostgreSQL
• APIs and web UI components run in CloudRun
• Analytics data is stored within BigQuery

Once this tray and device onboarding stage is completed, the next step is to perform inferences from the images and data. By hosting online models with Kubeflow model serving on GKE, we enable a model to identify all the instruments in a tray at low latency.

Vertex AI Workbench notebooks are used for data exploration and modeling. Kubeflow training pipelines hosted on GKE are executed to produce machine learning models for specific surgical instrument sets. Several hundred machine learning models are then hosted with Kubeflow model serving on GKE, with state and analytics managed using Firebase. Using machine learning to infer from images whether any devices are incorrectly placed, dirty, or otherwise not fit for purpose, the data is then returned to the tablet for the user to respond accordingly.

Based on our success to date with SAVI, it is now available on Google Cloud Marketplace to help healthcare organizations achieve machine learning-powered efficiencies across a range of use cases, and ultimately improve patient safety and outcomes.

Not to be confused with the usage of Visual Inspection Model (Assembly) available in Vertex AI Vision

The ecommerce playing field has been hard to navigate for most retailers, and Cart.com is on a mission to change that. Traditionally, retailers needing to run their online store, order fulfillment, customer service, marketing, and other essential activities have had to cobble together systems to get the capabilities they need – much less having access to analytics across these functions. The result is costly, siloed ecommerce operations that are difficult to manage and scale.

It’s clearly not a formula for success, yet that’s the reality facing most retailers. Cart.com, in contrast, has set out to democratize ecommerce by giving brands of all sizes the full capabilities they need to take on the world’s largest online retailers. Our end-to-end environment empowers retailers to keep more of their revenue, set up proven strategies for managing all aspects of their business, and act on valuable insights from customer data every step of the way.

Together with our talented team, we’re building a unified ecommerce platform that already provides value to many leading or up and coming brands including Whataburger, GUESS, Dr. Scholl’s, Rowing Blazers, and Howler Bros. 

We’re excited about the opportunity ahead as we reimagine traditional approaches to online sales, fulfillment, marketing, accessing growth capital, providing a unified view of all ecommerce and marketing analytics, and other activities. Expectations for Cart.com are high, and we are building a company that can scale to $100B in revenue and beyond. Supported by the Startup Program by Google Cloud and Google Cloud solutions, we’re establishing a technology platform to transform all aspects of ecommerce for brands worldwide. 

Partner in disruption

At Cart.com, we’re currently targeting an underserved market. Our ideal customer is beyond demonstrating product-market-fit and is now at an inflection point seeking a growth opportunity. Typically, those companies are generating between $1M and $100M in annual revenue. We’ve seen an enthusiastic response from brands and retailers as well as investors, with backing from investors in just over a year totaling $143 million in three funding rounds.

Our strategy is to build an integrated ecommerce model that combines best-of-breed solutions, many of which we gain through acquisitions and then build upon to provide a streamlined and fully integrated experience for our brands. We’ve made seven acquisitions so far to round out our online store, order fulfillment, marketing services, customer service, and we have launched some integral partnerships including easy access to growth capital through our relationship with Clearco and product protection for customers on every purchase with Extend. Instead of acquiring a data company, we’re building our data platform on Google Cloud, across each operating function for a single-view for brands to harness actionable data. We see Google Cloud as the leader for data management, analytics, machine learning (ML) and artificial intelligence (AI).

Other reasons why we’re building our business on Google Cloud include scalability, excellence, security, reach, and data analytics that are far superior to other environments.

We also feel a cultural and mission alignment with Google Cloud and envision leaning into a long-term partnership of marketing, selling, and disrupting the disruptors together. Equally important to us are the investments Google Cloud is willing to make in early-stage companies like ours. The support through the Google Cloud for Startups program has been outstanding.

Built on Google Cloud

A wide range of Google Cloud solutions provide the foundation for our platform. For instance, Cloud Pub/Sub keeps our services communicating with one another. We rely on fully managed relational databases, like Cloud SQL and Cloud Spanner, to securely handle the huge volume of brand and shopper data generated every day.

Cloud Run allowed us to develop inside of containers before our Kubernetes infrastructure was ready to go. Now, we are taking advantage of all the capabilities in Google Kubernetes Engine. BigQuery integrates with all Google Cloud solutions and offers true data streaming natively out of the box, along with Dataflow for advanced analytics. We also use Container Registry to store and manage our Docker container images. Right now, we’re testing Cloud Composer to evaluate using it for data workflow orchestration instead of Apache Airflow.

The openness of the Google Cloud environment is further enabled by Anthos, which we may deploy soon to perform data integrations quickly as we acquire more companies over the next year. For example, if we acquire a company using Azure, we can easily align it with our Google Cloud ecosystem.

Enabling ecommerce 2.0

Recently, our team has been experimenting with Google Cloud Vertex AI and the fully managed services of AI deployment and ML operations. The capabilities would save us substantial time in the management of the ML lifecycle which allows us to focus more on developing proprietary AI that will transform commerce at scale.

Because Google Cloud is so far ahead in data science, our teams benefit from deep Google Cloud expertise as we look to provide brands with unmatched insights into customers to improve services and revenue. We’re also planning to test Recommendations AI among other tools to deploy customer product recommendations and personalization as turnkey productized offerings. Moving forward, we will likely use Bigtable to aid in serving machine learning to hundreds of thousands of brands due to its low latency and scalability.

Fanatical about brand success

We know that our work with Google Cloud for Startups and use of Google Cloud solutions for best-in-class data management, analytics, ML, and AI will enable us to offer even more transformative services to brands.

We also see the opportunity to use our platform and customer insights to break down barriers between brands, enabling retailers to share information and work better together when it’s in their best interests. What we’re building today on Google Cloud is fundamentally changing what’s possible for retailers of any size everywhere. 

As a startup, when recruiting talent or working with prospective customers, it helps to share our success with Google Cloud. We view them as an extension of the Cart.com team. It also validates our business as we continue building a more integrated, holistic approach to commerce that opens new opportunities and drives growth for brands worldwide.

For more details about Cart.com’s vision for unified ecommerce, check out our video.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.