Poor Product Discovery Causes Shoppers’ Abandonment, Time to Augment ‘Search Experience’ with Google’s Retail Search!

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How many times has a shopper searched for a product on a store’s website only to get results that aren’t relevant—or worse, provided no search results at all? While most ecommerce sites have search capabilities, few accomplish their ultimate goal: making it easy for customers to discover the products they want.
Some 94% of U.S. consumers abandoned a shopping session because they received irrelevant search results, according to a 2021 survey conducted by The Harris Poll and Google Cloud. It’s a phenomenon known as “search abandonment.” Indeed, poor product discovery experiences can stop a purchase in its tracks and leave shoppers frustrated. Retailers miss out on a staggering $300 billion each year due to search abandonment in the U.S. alone.
With the announcement today of our latest discovery solution, Retail Search, now generally available, retailers worldwide can supercharge their websites and mobile apps with Google-quality search. Built on Google’s technologies that understand user intent and context, the solution helps businesses improve the search and overall shopping experience across all of their digital touchpoints.
Already, early adopters like Lowes, Fnac Darty, and Casas Pernambucanas have been using Google Cloud’s discovery solutions to increase sales conversions, boost basket sizes, and improve customer engagement.
Understanding user intent in search is a hard problem
While we’ve come a long way from the days when search was largely based on keywords and boolean rules, shoppers still struggle to find what they’re looking for. They often have to come up with a perfectly-worded query that a retailer’s site search engine will understand, sometimes rephrasing several times before getting the results they want—if they find anything relevant at all.
Traditional search technologies don’t work in the modern age of online retail, where tens or even hundreds of thousands of items are available on a single ecommerce site.

Today, people expect search engines to understand their intent more deeply, return relevant results faster, and help them discover new products easily with personalized recommendations.
Fortunately, product discovery experiences on retail sites can now offer superior, contextual experiences for consumers, combining marketing and data science insights along with advanced search technologies based on machine learning and artificial intelligence.
Now, through the power of Retail Search, when a shopper searches for a “long black dress with short sleeves and comfortable fit” on an ecommerce site, they should immediately get results for precisely that—rather than refining their search multiple times, or worse, giving up their shopping journey.
Helping retailers solve their search experience woes
Retail Search transforms the shopping experience and makes it easier for shoppers to find relevant products by surfacing results that are intuitive and contextual.
This fully managed service is easily customizable, enabling organizations to craft shopper-focused search experiences. Our site search solution builds upon decades of Google’s experience and innovation in search indexing, retrieval, and ranking. Retailers can make product discovery even easier for shoppers, while optimizing for their business goals with advanced capabilities, including:
- Advanced query understanding that produces better results from even the broadest queries, including non-product searches.
- Semantic search to effectively match product attributes with website content for fast, relevant product discovery.
- Optimized results that leverage user interaction and ranking models to meet specific business goals.
- State-of-the-art security and privacy practices that ensure retailer data is isolated with strong access controls and is only used to deliver relevant search results on their own properties.
Retailers can now shape product discovery into a shopping experience that is timely, relevant, and personalized—all powered by Google Cloud.
Early adopters seeing immediate impact
Several leading retailers around the world have been able to quickly create better online shopping experiences for their customers and capture more digital and omnichannel growth using Google Cloud’s product discovery solutions.
“With limited customer signals and no historical data, descriptive long-tail searches are some of the most challenging queries to understand,” said Neelima Sharma, senior vice president, technology, e-commerce, marketing and merchandising at Lowe’s. “We have been partnering with Google Cloud to give our customers relevant results for long-tail searches and have seen an increase in click-through and search conversion and a drop in our ‘No Results Found’ rate since we launched.”
“Making constant improvements to our website search engines has always been a priority for us as we aim to give our customers a simpler, more customized and enhanced online shopping experience,” said Olivier Theulle, Fnac Darty’s chief ecommerce and digital officer. “As we implement Google Cloud’s site search solution on our Fnac Darty websites and are the first French retailer to do so, we expect the solution to deliver increased conversion rates while also offering greater customer satisfaction.”
“Google Cloud has helped improve the indexing and quality of search results on Pernambucanas’ digital platforms, providing a better experience to our customers and improving sales conversions,” said Fabiano Rustice, chief information officer at Pernambucanas. “On Black Friday in November 2021—the largest retail date in Brazil—we saw a 20% reduction in search refinements per user, for which Retail Search was instrumental. We are proud to be an early adopter and to have Google Cloud as a strategic innovation partner.”
In addition to Google Cloud’s efforts working directly with customers, our ecosystem of key partners, including GroupBy, Lucidworks, GridDynamics, SpringML, and others are also leveraging Google Cloud discovery solutions to provide value added services to their customers.
“In the fast paced and extremely competitive ecommerce environment, we are seeing that forward-looking and innovative retailers are prioritizing product discovery,” said Roland Gossage, CEO of GroupBy. “GroupBy has proudly partnered with Google Cloud to launch its product discovery solutions across several client environments. Already we have seen a more than 10% increase in online revenues, which equates to millions of dollars, and this is just the beginning.”
To learn more, visit Discovery Solutions for Retail or contact your Google Cloud field sales representative.

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Automation and machine learning technologies are changing the way marketers drive results for their customers and brands. But there’s still a significant gap between those who are just talking about machine learning and those who are taking action.
For marketers looking to become leaders in their field, this is an exciting time. It’s a chance to make your mark, get ahead of competitors, and drive real results.
To explore this shifting landscape, Google partnered with the Massachusetts Institute of Technology Sloan Management Review (MIT SMR) to conduct a global survey and interview over a dozen executives and academics about their use of automation and machine learning technology and the results they’re seeing.
The survey’s findings show there are clear opportunities for marketers to get ahead of the pack.
While nearly three-quarters of the survey’s respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation, only half the surveyed organizations have any incentives to make such investments.
View the survey results and unearth ways your organization can embrace machine learning and grasp the opportunity. Download the whitepaper now!
Advance Your Cloud Career: Seven New No-Cost Generative AI Training Courses

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Editor’s note: This blog has been updated since it originally published to reflect the total number of generative AI courses that have become available since the publish date.
An AI/ML (artificial intelligence/machine learning) career path can be a great specialty area within the cloud—and one of the most accessible! Because this area is constantly developing, most recently with the rise of generative AI, I want to share some recommendations to help you chart a sustainable career as AI/ML continues to evolve.
Generative AI falls under the overall category of AI and offers a new and exciting way of interacting with information, brands, and other people. Let’s talk about how these disciplines work together and about materials available to help you upskill in these areas.
To this end, we are happy to announce a new set of generative AI training content available at no cost. So, whether you are just getting started or already have a more advanced role, read on to find ways to help reach your desired position.
ML compared to AI
While the terms ML and AI are often used interchangeably, there are distinct differences. AI is an umbrella concept wherein machines are taught to perform tasks normally associated with human intelligence, such as decision-making and language interaction. ML is a subset of AI dedicated to taking data from the past and training algorithms to create models that can perform highly complex tasks without being explicitly programmed. It’s the basis for most forms of AI that people interact with, like virtual assistants, music recommendations, and chatbots.
Data engineers and ML engineers work with data scientists to get insights from data. They are needed to create software models and get clear results, and develop deployable applications. These skilled roles are needed in every industry!
Change the world for the better with generative AI
I recently wrote about four key pillars of technology trends expected in the next decade, including the role of AI/ML in the cloud environment as one of those pillars, and how you can bridge the skills gap and build your career.
Generative AI is a new type of ML that has made a lot of headlines recently. Research from CIO Dive finds that seven in 10 executives say their companies are investigating or exploring generative AI. Now is a great time to become an expert, while we are at the cusp of this technology becoming more widely adopted.
To get to generative AI, we need to talk first about deep learning. Deep learning is a subset of ML that uses artificial neural networks to process more complex patterns than traditional ML. Generative AI sits still further down the funnel, as a subset of deep learning that typically involves the Transformer architecture. Essentially, it’s a type of AI that can map long-range dependencies and patterns in large training sets, then use what it learns to produce new content, including text, imagery, audio, and synthetic data.

Generative AI relies on large models, such as large language models (LLMs) that can classify and generate text, answer questions, and summarize documents. For more detail about how this works, check out the video below from Google I/O 2023, which features great information from Dr. Gwendolyn Stripling, Artificial Intelligence Technical Curriculum Developer for Google Cloud.
How Google is offering generative AI
Here at Google, we’ve been heavily invested for decades in research and innovation aimed at helping businesses, governments, and developers maximize the potential of AI. Our vision is to empower builders, innovators, developers, and doers to use AI in unique, responsible, productive ways.
To deliver on this, we recently announced a variety of solutions to bring generative AI into our offerings, beginning with Generative AI support on Vertex AI and Gen App Builder.
Vertex AI is Google Cloud’s ML platform for training and deploying ML models and AI applications. With Generative AI support on Vertex AI, data science teams and developers can access foundation models from both Google and other sources, helping them to quickly build, customize, and deploy models for their own use cases.
As part of generative AI support on Vertex AI, Model Garden and Generative AI Studio are now in preview, including access to PaLM 2 for Text and Chat and Embeddings API for Text, while other features and services are available to select trusted testers. If you’d like early access to Google Cloud’s AI products, join the waitlist here.
We announced our latest PaLM model in production at I/O 2023: PaLM 2. Today, it powers more than 25 products! Additionally, we’ve fine-tuned PaLM 2 for specific use cases, including security and medical domains. You’ve probably also heard of Bard, our experiment for conversational AI, which is fully running on PaLM 2.
Our Gen App Builder aims to make customer, partner, and employee interactions more effective and helpful. With it, developers — even those with limited data science expertise — can quickly create bots, chat apps, digital assistants, custom search engines, and more. Gen App Builder even makes it possible to create some generative AI apps without any coding skills.
Now, let’s bring these products to life! Not sure exactly the use case or in need of a little inspiration? Check out this blog from Google Cloud CEO Thomas Kurian to see how customers and partners in the ecosystem are bringing ideas to life with generative AI. And watch this video to see generative AI in action!
Build your AI/ML skills and validate your knowledge to grow your career
There is a lot of excitement around generative AI—it’s truly a brand new path to consider for your AI/ML career! Check out my recommendations below for training options for AI/ML roles. These will help you gain critical skills as generative AI becomes more widely available.
*NEW* training materials, specific to generative AI technologies
Generative AI Learning Path – no cost training
- [Course] Introduction to Generative AI (1 day)
- [Course] Introduction to Large Language Models (1 day)
- [Course] Attention Mechanism (1 day)
- [Course] Transformer Models and BERT Model (1 day)
- [Course] Introduction to Image Generation (1 day)
- [Course] Create Image Captioning Models (1 day)
- [Course] Encoder-Decoder Architecture (1 day)
Additional AI/ML training – varying learning credits required to complete on Google Cloud Skills Boost
Introductory level
- [Course with completion badge] How Google Does Machine Learning (1 day)
- [Course with completion badge] MLOps: Getting Started (1 day)
- [Skill badge] Get started with TensorFlow on Google Cloud (8 hours)
- [Skill badge] Perform foundational ML, AI and data tasks in Google Cloud (7 hours)
- [Course with completion badge] Language, Speech, Text, and Translation with Google Cloud APIs (5 hours)
Intermediate/Multi-level
- [Learning Path] Machine Learning Engineer (Collection of 15 video courses and labs)
- [Skill badge] Build and Deploy Machine Learning Solutions on Vertex AI (1 day)
Advanced
- [Training + certification exam] Google Cloud Professional ML Engineer Certification (varied time)
- [Skill badge] Machine Learning with TensorFlow in Vertex AI (90 minutes)
- [Course with completion badge] Natural Language Processing in Google Cloud (1 day)
You can also catch up on hands-on demos in our most recent Cloud OnBoard: From Data to AI with BigQuery and Vertex AI. In it, we guide you through all steps of the data-to-AI solution.
Coming up on June 29, we are hosting Getting Started with Vertex Generative AI as part of Innovators Live. Register now!
I also encourage you to consider an Innovators Plus subscription. You get access to over 700 labs, skill badges and courses (including many that are specific to AI/ML), a certification exam voucher, and up to $1,000 in Google Cloud credits. You’ll also get access to live learning events and technical briefings with Google Cloud experts, plus 1:1 consultations (talk with us about your upcoming generative AI project!). It’s a $1,500 package for only $299. Learn more!
Harnessing the Power of Data and AI to Transform Life Science Supply Chains

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Global life science supply chains are lengthy and complex with many moving parts. One small disruption can create serious delays and affect your ability to deliver therapeutics for patients.
Supply chain disruptors
Over the last few years, healthcare organizations have encountered a range of obstacles, from both internal and external factors, that have resulted in supply networks failing to get drugs and medical devices to where they need to be on time. These obstacles include:
- Labor and supply shortages
- Rising material costs
- Raw material constraints
- Geo-political events
- Unpredictable weather
How do you overcome supply chain disruptors that are out of your control?
The intelligent healthcare supply chain
While many organizations have already implemented data-driven supply chains, organizations are still faced with the challenges of static, siloed, and different functional supply chain applications; limited data exchange with key trading partners across upstream and downstream operations; and the inability to effectively leverage relevant external data.
At Google Cloud, we believe the key to meaningful and effective change is a data-driven supply chain that allows you to achieve visibility, flexibility, and innovation.
Our solutions help you prepare for the unpredictable and enhance the value of your data. By unlocking AI-driven insights, you can strengthen distribution networks and optimize your workflows and supply chains to become more reliable, intelligent, and sustainable. Some of the business challenges we address include:
- Predicting demand with Vertex AI Forecast
- Visual inspection for quality and predictive maintenance with pre-built ML models
- Automating and optimizing pickup and delivery operations with Cloud Fleet Routing API
- Real time and holistic inventory visibility with Supply Chain Twin
Make sure you’re prepared for the unpredictable with real-time visibility over your distribution networks. Learn how you can harness the power of AI and analytics and gain actionable insights that enhance your supply chain.
A Look Back on Google Cloud’s Data Analytics Development Efforts from June

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June is the month that holds the summer solstice, and some of us in the northern hemisphere get to enjoy the longest days of sunshine out of the entire year. We used all the hours we could in June to deliver a flurry of new features across BigQuery, Dataflow, Data Fusion, and more. Let’s take a look!
Simple, Sophisticated, and Secure
Usability is a key tenant of our data analytics development efforts. Our new user-friendly BigQuery improvements this month include:
- Flexible data type casting
- Formatting to change column descriptions
- GRANT/REVOKE access control commands using SQL
We hope this will delight data analysts, data scientists, DBAs, and SQL-enthusiasts who can find out more details in our blog here.
Beyond simplifying commands, we also recognize that it’s equally important to have more sophistication when dealing with transactions. That’s why we introduced multi-statement transactions in BigQuery.
As you probably know, BigQuery has long supported single-statement transactions through DML statements, such as INSERT, UPDATE, DELETE, MERGE and TRUNCATE, applied to one table per transaction. With multi-statement transactions, you can now use multiple SQL statements, including DML, spanning multiple tables in a single transaction.
This means that any data changes across multiple tables associated with all statements in a given transaction are committed atomically (all at once) if successful—or all rolled back atomically in the event of a failure.

We also know that organizations need to control access to data, down to the granular level and that, with the complexity of data platforms increasing day by day, it’s become even more critical to identify and monitor who has access to sensitive data.
To help address these needs, we announced the general availability of BigQuery row-level security. This capability gives customers a way to control access to subsets of data in the same table for different groups of users. Row-level security in BigQuery enables different user personas access to subsets of data in the same table and can easily be created, updated, and dropped using DDL statements. To learn more, check out the documentation and best practices.

Simple, Safe, and Smart
Beyond building a simpler, more sophisticated and more secure data platform for customers, our team has been focused on providing solutions powered by built-in intelligence. One of our core beliefs is that for machine learning to be adopted and useful at scale, it must be easy to use and deploy.
BigQuery ML, our embedded machine learning capabilities, have been adopted by 80% of our top customers around the globe and it has become a cornerstone of their data to value journey.
As part of our efforts, we announced the general availability of AutoML tables in BigQuery ML. This no-code solution lets customers automatically build and deploy state-of-the-art machine learning models on structured data. With easy integration with Vertex AI, AutoML in BQML makes it simple to achieve machine learning magic in the background. From preprocessing data to feature engineering and model tuning all the way to cross validation, AutoML will “automagically” select and ensemble models so everyone—even non-data scientists—can use it.
Want to take this feature for a test drive? Try it today on BigQuery’s NYC Taxi public dataset following the instructions in this blog!
Speaking of public datasets, we also introduced the availability of Google Trends data in BigQuery to enable customers to measure interest in a topic or search term across Google Search. This new dataset will soon be available in Analytics Hub and will be anonymized, indexed, normalized, and aggregated prior to publication.
Want to ensure your end-cap displays are relevant to your local audience? You can take signals from what people are looking for in your market area to inform what items to place. Want to understand what new features could be incorporated into an existing product based on what people are searching for? Terms that appear in these datasets could be an indicator of what you should be paying attention to.
All this data and technology can be put to use to deploy critical solutions to grow and protect your business. For example, it can be difficult to know how to define anomalies during detection. If you have labeled data with known anomalies, then you can choose from a variety of supervised machine learning model types that are already supported in BigQuery ML.
But what if you don’t know what kind of anomaly to expect, and you don’t have labeled data? Unlike typical predictive techniques that leverage supervised learning, organizations may need to be able to detect anomalies in the absence of labeled data.
That’s why, we were particularly excited to announce the public preview of new anomaly detection capabilities in BigQuery ML that leverage unsupervised machine learning to help you detect anomalies without needing labeled data.
Our team has been working with a large number of enterprises who leverage machine learning for better anomaly detection. In financial services for example, customers have used our technology to detect machine-learned anomalies in real-time foreign exchange data.
To make it easier for you to take advantage of their best practices, we teamed up with Kasna to develop sample code, architecture guidance, and a data synthesizer that generates data so you can test these innovations right away.
Simple, Scalable, and Speedy
Capturing, processing and analyzing data in motion has become an important component of our customer architecture choices. Along with batch processing, many of you need the flexibility to stream records into BigQuery so they can become available for query as they are written.
Our new BigQuery Storage Write API combines the functionality of streaming ingestion and batch loading into a single API. You can use it to stream records into BigQuery or even batch process an arbitrarily large number of records and commit them in a single atomic operation.
Flexible systems that can do batch and real-time in the same environment is in our DNA: Dataflow, our serverless, data processing service for streaming and batch data was built with flexibility in mind.
This principle applies not just to what Dataflow does but also how you can leverage it—whether you prefer using Dataflow SQL right from the BigQuery web UI, Vertex AI notebooks from the Dataflow interface, or the vast collection of pre-built templates to develop streaming pipelines.
Dataflow has been in the news quite a bit recently. You might have noted the recent introduction of Dataflow Prime, a new no-ops, auto-tuning functionality that optimizes resource utilization and further simplifies big data processing. You might have also read that Google Dataflow is a Leader in The 2021 Forrester Wave™: Streaming Analytics, giving Dataflow a score of 5 out of 5 across 12 different criteria.
We couldn’t be more excited about the support the community has provided to this platform. The scalability of Dataflow is unparalleled and as you set your company up for more scale, more speed, and “streaming that screams”, we suggest you take a look at what leaders at Sky, RVU or Palo Alto Networks have already accomplished.
If you’re new to Dataflow, you’re in for a treat: this past month, Priyanka Vergadia (AKA CloudGirl) released a great set of resources to get you started. Read her blog here and watch her introduction video below!
https://youtube.com/watch?v=WRspZRG9e90%3Fenablejsapi%3D1%26
Simple structure that sticks together
We thrive to be the partner of choice for your transformation journey, regardless where your data comes from and how you choose to unify your data stack.
Our partners at Tata Consultancy Services (TCS) recently released research that highlights the importance of a unifying digital fabric and how data integration services like Google Cloud Data Fusion can enable their clients to achieve this vision.
We also announced SAP Integration with Cloud Data Fusion, Google Cloud’s native data integration platform, to seamlessly move data out of SAP Business Suite, SAP ERP and S4/HANA. To date, we provide more than 50 pipelines in Cloud Data Fusion to rapidly onboard SAP data.
This past month, we introduced our SAP Accelerator for Order to Cash. This accelerator is a sample implementation of the SAP Table Batch Source feature in Cloud Data Fusion and will help you get started with your end-to-end order to cash process and analytics.
It includes sample Cloud Data Fusion pipelines that you can configure to connect to your SAP data source, perform transformations, store data in BigQuery, and set up analytics in Looker. It also comes with LookML dashboards which you can access on Github.
Countless great organizations have chosen to work with Google for their SAP data. In June, we wrote about ATB Financial’s journey and how the company uses data to better serve over 800,000 customers, save over CA$2.24 million in productivity, and realize more than CA$4 million in operating revenue through “D.E.E.P”, a data exposure enablement platform built around BigQuery.
Finally, if you are an application developer looking for a unified platform that brings together data from Firebase Crashlytics, Google Analytics, Cloud Firestore, and third party datasets, we have good news!
This past month, we released a unified analytics platform that combines Firebase, BigQuery, Google Looker and FiveTran to easily integrate disparate data sources, and infuse data into operational workflows for greater product development insights and increased customer experience. This resource comes with sample code, a reference guide and a great blog! We hope you enjoy it. See you all next month!
https://youtube.com/watch?v=L25Vfzr2Ciw%3Fenablejsapi%3D1%26
VCP Peering and Private Endpoints on Vertex AI to Better Security and Predictions in Near Real-time

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One of the biggest challenges when serving machine learning models is delivering predictions in near real-time. Whether you’re a retailer generating recommendations for users shopping on your site, or a food service company estimating delivery time, being able to serve results with low latency is crucial. That’s why we’re excited to announce Private Endpoints on Vertex AI, a new feature in Vertex Predictions. Through VPC Peering, you can set up a private connection to talk to your endpoint without your data ever traversing the public internet, resulting in increased security and lower latency for online predictions.
Configuring VPC Network Peering
Before you make use of a Private Endpoint, you’ll first need to create connections between your VPC (Virtual Private Cloud) network and Vertex AI. A VPC network is a global resource that consists of regional virtual subnetworks, known as subnets, in data centers, all connected by a global network. You can think of a VPC network the same way you’d think of a physical network, except that it’s virtualized within GCP. If you’re new to cloud networking and would like to learn more, check out this introductory video on VPCs.
With VPC Network Peering, you can connect internal IP addresses across two VPC networks, regardless of whether they belong to the same project or the same organization. As a result, all traffic stays within Google’s network.
Deploying Models with Vertex Predictions
Vertex Predictions is a serverless way to serve machine learning models. You can host your model in the cloud and make predictions through a REST API. If your use case requires online predictions, you’ll need to deploy your model to an endpoint. Deploying a model to an endpoint associates physical resources with the model so it can serve predictions with low latency.
When deploying a model to an endpoint, you can specify details such as the machine type, and parameters for autoscaling. Additionally, you now have the option to create a Private Endpoint. Because your data never traverses the public internet, Private Endpoints offer security benefits in addition to reducing the time your system takes to serve the prediction when it receives the request. The overhead introduced by Private Endpoints is minimal, achieving performance nearly identical to DIY serving on GKE or GCE. There is also no payload size limit for models deployed on the private endpoint.
Creating a Private Endpoint on Vertex AI is simple.
In the Models section of the Cloud console, select the model resource you want to deploy.

Next, select DEPLOY TO ENDPOINT

In the window on the right hand side of the console, navigate to the Access section and select Private. You’ll need to add the full name of the VPC network for which your deployment should be peered.

Note that many other managed services on GCP support VPC peering, such as Vertex Training, Cloud SQL, and Firestore. Endpoints is the latest to join that list.
What’s Next?
Now you know the basics of VPC Peering and how to use Private Endpoints on Vertex AI. If you want to learn more about configuring VPCs, check out this overview guide. And if you’re interested to learn more about how to use Vertex AI to support your ML workflow, check out this introductory video. Now it’s time for you to deploy your own ML model to a Private Endpoint for super speedy predictions!
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