How Kisan Network is Connecting Over 30,000 Farmers to Help them Reap Over 10% More Profits from Their Crops
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For many people, an Ivy League education is a promise of a better future. But Aditya Agarwalla, who studied computer science at Princeton, didn’t want to limit that future to just himself. He wanted to share his good fortune and create a positive social impact in his home country of India.
When Agarwalla discovered that small farmers didn’t have ways to demand fair prices owed to them for their crops, he knew he’d found his mission. His Princeton thesis project was the basis for a solution: Kisan Network, an online marketplace that connects farmers directly to buyers for produce, eliminating middlemen and increasing farmers’ profits.
Taking a leave from Princeton, Agarwalla returned to Delhi and launched Kisan Network with his father in 2015. Agarwalla and his 70 employees—software developers as well as field employees who consult with farmers throughout India—use G Suite to record crop information from farmers, share ideas for improving Kisan Network’s Android app, and recruit new hires.
Bringing technology back to earth
“Switching to G Suite was seamless. Almost everyone is familiar with the functionality and design of it from their own personal Google accounts.” — Aditya Agarwalla, Founder, Kisan Network
Farmers in rural communities struggle to earn a living without access to information and technology. India’s independent farmers often engage in an outdated selling system involving middlemen who help set low prices that only benefit buyers. Agarwalla saw Kisan Network as a way to connect farmers directly to buyers, so that farmers could be paid fairly.
“We connect a farmer in a Northern Indian state to a buyer located in a Southern Indian state—a 1,500-mile spread,” says Agarwalla. Farmers benefit by doing business with a far broader range of produce buyers than they can reach on their own.
Talking to farmers and buyers across India demanded email and other business tools that could be accessed in a remote field, in Kisan Network’s offices just outside of Delhi, or while meeting job candidates in person. When Kisan Network started out with just four employees, Agarwalla used Microsoft Outlook for email.
“When you’re doing sales and marketing, it matters that you’re reaching out from an authorized company email address,” Agarwalla says. “It conveys a sense of professionalism and gives you validity.”
Adding email addresses with the kisannetwork.com wasn’t easy in Outlook, and once Agarwalla created the addresses, he’d still have to set up accounts and buy licenses for other productivity tools like Microsoft Word.
As Agarwalla started hiring more people, he realized that just about all of the candidates had Gmail addresses, which got him thinking about choosing G Suite for email and workplace collaboration. Since most people already knew their way around Gmail, Agarwalla wouldn’t have to teach them how to use the tools; plus, it was easier for him to manage.
“The ease of setup was important,” Agarwalla says. “Once you set up a new email address in Gmail—which only took a few minutes—that person instantly has access to everything you want them to use in G Suite. My employees needed only a single account for everything.”
Agarwalla liked the ease of creating Kisannetwork.com addresses with G Suite. Another deciding factor was that G Suite could easily integrate with other systems he and his employees used for software development and supply chain management. G Suite was also more affordable than Microsoft Office 365, finalizing Agarwalla’s decision to go with G Suite.
“Switching to G Suite was seamless,” says Agarwalla. “Almost everyone is familiar with the functionality and design of it from their own personal Google accounts.”
Filling the hiring pipeline
Agarwalla had big plans to reform the produce buying process—but he needed more people to make that vision a reality. Right out of the gate, G Suite helped streamline Kisan Network’s hiring process with secure, paper-free tools.
Every job candidate fills out a Google Form, which everyone in the hiring process can access online during interviews. Once candidates are hired, Kisan Network’s hiring team then creates email addresses for new employees through the G Suite admin console—a process that only takes a few minutes.
New hires can browse orientation materials that are shared in Docs and Sheets. The shared online documents help Kisan Network hire people quickly and get new workers up to speed on their roles.
Shrinking the distance between farms
“G Suite seamlessly flows into our everyday work, whether it’s sending emails, setting up meetings, or creating shared documents and presentations.” — Aditya Agarwalla, Founder, Kisan Network
Kisen employees travel all over India to meet with farmers, covering roughly 175,000 miles to date. “We have field presence in many rural regions,” says Agarwalla. “The employees are collecting information like land assessments when they meet farmers and explore new crops.”
Field supervisors log their deployment and destination details into Sheets for quick reference, and use Forms to record the data they collect, including photos of crops and their conditions. In rural India, home internet access is not as common as in cities, so the field supervisors access G Suite apps on their phones.
“They’re constantly working in very remote areas,” Agarwalla says. “Using G Suite on mobile devices is the only way they can do what they do.”
When field supervisors need to speak to colleagues in New Delhi about farmers and their crops, they use Hangouts Meet or Hangouts Chat. “Hangouts is a much better option than Skype for Business, as it works in a browser and can be set up directly from a Calendar event,” Agarwalla says.
Today, Kisan Network employees work across seven Indian states and more than 2,500 villages. The 30,000-plus farmers in the Kisan Network control their entire crop-selling processes through online marketing, earning at least 10 percent more profits than before.
“G Suite seamlessly flows into our everyday work,” says Agarwalla. “Whether it’s sending emails, setting up meetings, or creating shared documents and presentations, we heavily depend on G Suite for everything we do.”
The Inspiring Story Behind How Bhutan is Using the Cloud to Enable Sustainable Development and Social Well-being
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For many nations, gross domestic product is the primary measure of a society’s success. The Himalayan kingdom of Bhutan gauges achievement by a different standard: gross national happiness (GNH).
The Royal Government of Bhutan’s GNH index measures a “holistic and sustainable approach to development,” prioritizing factors such as community, education, mental health, cultural heritage, and ecology. It’s a model that was endorsed by the U.N. General Assembly in 2011. Focus on GNH has enabled Bhutan to become a carbon-negative nation; nurture habitats for Bengal tigers, clouded leopards, and red pandas; and provide free healthcare to all of its 735,553 citizens.
One of the pillars of GNH in Bhutan, ranked South Asia’s least-corrupt country, is good governance. Yet as one of Asia’s least-developed nations, Bhutan needed to draw every last bit of value from public funds, while maximizing the potential of its civil servants. Turning to G Suite, it discovered powerful tools enabling communication, accountability, and cost-savings that have been vital to the mission of promoting a well-balanced society.
“G Suite collaboration tools are providing a framework that allows us to foster citizens’ happiness,” says Lobzang Jamtsho, Head of Application Division, Ministry of Information & Communication. “It’s the three C’s: collaboration, coordination, and communication. This has improved significantly with G Suite adoption.”
Freeing up resources for positive change
“When we started using Sites, we found a powerful yet simple tool that’s really a one-stop shop for sharing. You don’t have to know the development side; you just drag, drop, and build.”
—Kuenga Zam, Dy. Chief ICT Officer, Royal Civil Service Commission
From wildlife conservation, to keeping hospitals well-supplied, to the development of human resources, ensuring a correct balance between well-being and development demanded smooth coordination in the civil service. Meanwhile, everything from the cost of printing meeting agendas to investing in email servers and staff to maintain them drained resources from vital tasks such as sourcing medication.
G Suite marked a fundamental shift in the way the Royal Government of Bhutan pursued its mission, as tools such as Docs, Sheets, and Sites came together to provide a unified platform where team contributions could be seamlessly integrated in the cloud. It sparked a surge of cooperative vigor.
“In writing, for example, we collaborate in terms of drafting a proposal. And we collaborate with other parties,” says Lobzang. “It’s really helped us in terms of analyzing the decision-making process and promoting accountability, ownership, and transparency.”
G Suite is used today by 9,500 civil servants across all 67 government agencies. The benefits have been dramatic. In a survey of more than 800 civil servants, roughly 78% of respondents reported G Suite boosted productivity by more than 50%. About 80% said collaboration with colleagues increased more than 50%. And 85% of respondents agreed or strongly agreed with the statement, “my organization is more innovative.”
“G Suite has empowered both education and hospitals. We have our entire education system on the platform, all teachers and students. And processes have improved in hospitals, translating directly into an increase of happiness among citizens.”
—Lobzang Jamtsho, Head of Application Division, Ministry of Information & Communication
The Royal Civil Service Commission of the Royal Government of Bhutan organizes scholarships for civil servants to pursue long-term studies as a part of human resource development. It’s vital to the nation’s pursuit of sustainable development while preserving a unique cultural heritage.
G Suite inspired the Royal Civil Service Commission to build its own internal platform using Sites to manage scholarships, streamline processes, and boost overall HR Development Management.
“When we started using Sites, we found a powerful yet simple tool that’s really a one-stop shop for sharing,” says Kuenga Zam, Dy. Chief ICT Officer, Royal Civil Service Commission. “You don’t have to know the development side; you just drag, drop, and build. And since it’s an internal site, it helps us share from one division to another what scholarships are available for renewal.”
Human connectivity for enhancing quality of life
For the Royal Government of Bhutan, G Suite is a tool that doesn’t just facilitate better communication, it enables the whole of government to work better together. “G Suite has empowered both education and hospitals. We have our entire education system on the platform, all teachers and students,” says Lobzang. “And processes have improved in hospitals, translating directly into an increase in happiness among citizens.”
“When services are delivered better, people are happier,” adds Kuenga. “So it aligns in that way with GNH.”
Motivating team members to build a better future
Today, the Royal Government of Bhutan is writing the next chapter of its journey with G Suite, motivating civil servants to tap the platform’s creative possibilities through training programs that demonstrate why you don’t need to be an IT expert to be a digital innovator.
“We did a demo at a conference to show how we are using Sites. Our users then went forward and took that idea and built their own site,” says Kuenga. “After we show the possibilities, they have the motivation to go forward and explore.”
The next step for the Royal Government of Bhutan is to begin experimenting with Apps Script to create applications for automating workflow processes: “There’s so much potential that we haven’t explored,” says Kuenga.
Google Cloud’s Virtual Appointment Scheduling Tool (VAST) Helps State of Arizona Recover from Unemployment Situation
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When the world was forced to go primarily online, state governments also faced the reality of needing to provide community services without the health risk of meeting in person. Old systems that relied on interpersonal contact could not keep up. An unprecedented number of displaced workers swamped every unemployment system. The capacity challenges weren’t limited to state labor departments either. Everything from birth certificates and marriage licenses to apostilles and court system services that could usually be handled by a simple walk-in had to be scheduled in advance. Both internal and external communication suffered.
To meet these challenges, many organizations turned to new technology solutions and innovative approaches.
How VAST helped Arizona get back to work
The State of Arizona had tens of thousands of constituents who relied on pandemic unemployment insurance and would also need tools to reenter the workforce.Tim Tucker, Deputy Administrator of the Workforce Development Administration for the Arizona Department of Economic Security, started preparing in late 2020. He collaborated with Google Cloud and SADA to introduce the Virtual Appointment Scheduling Tool (VAST) to State of Arizona staff members. Using VAST reduced the excessive workload taken on by the Workforce Development Administration as they got Arizona back to work. VAST lets constituents book an appointment, upload documents and forms, and conduct career counseling virtually. This helped constituents move through the system faster so they could successfully reenter the workforce.
That preparation paid off. As of September 2021, Arizona had recovered the majority of the jobs lost during the pandemic. It has also seen one of the smallest percent change in employment compared with pre-pandemic numbers. Even more impressive, Arizona is one of only five states where unemployment claims are now lower than pre-pandemic numbers. Using VAST helped them get people back to work faster and has become a permanent part of their unemployment program.
Bringing streamlined services to the community
To fully realize a solution to the challenges faced by our public sector customers, we focused on three key areas in which we knew we needed VAST to excel:
- Efficient staff allocation
- Streamlined internal meetings
- Confident constituent interactions
We also knew our customers needed to get VAST online fast, and it needed to work with existing infrastructure without requiring a total overhaul. These areas informed the design of VAST’s features and have allowed us to meet the challenges faced by agencies such as the Arizona Department of Economic Security.
Virtual Agent support and integrations
VAST gives constituents 24×7 virtual agent support powered by Google Cloud’s contact center AI virtual agents. Virtual agents are custom programmed to fit the specific needs of each agency and community they serve. It’s easy to add new options and information whenever an update is needed. Virtual agents can be designed to understand the user’s intent and serve up relevant content for a smooth user experience on both ends of the system. Virtual agents run at scale and offer multi-language support, ensuring they can serve everyone in the community. By pairing these with VAST, constituents can experience seamless self-service.
6 week deployment time
Most of our public sector clients needed a solution yesterday. VAST can be deployed rapidly, taking about six weeks from start to finish, which includes everything–even staff training time.
Integration with Google Workspace and Chrome
VAST securely integrates with other Google solutions, such as Google Workspace and Chromebooks. We work to ensure VAST is fully functional within your existing systems.
Collaboration and support
SADA collaborates with each organization to ensure that the design, development, and functionality of VAST align with their needs. SADA specializes in helping public sector customers migrate to Google Cloud.
Analytics
Application administrators have access to analytic data gathered by VAST and options to customize and add additional datasets.This data helps organizations find blind spots in coverage, fix service bottlenecks, and better organize internal resources. Leveraging this data gives organizations the power to make changes, resulting in everything from a smoother customer experience to cost savings.
To learn more about how Google Cloud has supported Arizona during the pandemic, check out this blog on how their vaccination distribution system leveraged Google Cloud to get the vaccine to more people. For more information on how VAST can streamline a customer experience.
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Colgate-Palmolive: The Story of a Large Company Transforming Itself in 6 Months
What started as a small soap and candle company in 1806 in New York, has today transformed into a household name: Colgate-Palmolive. Over 200 years hence, the company has diversified into oral care, personal care, home care, and pet nutrition businesses and sells its products in over 200 countries across the world.
In order to stay competitive and quicken decision-making and time-to-market, the company knew it needed to find a better way to collaborate and communicate with teams spread across geographies—in real-time. It needed a cloud-based productivity suite.
Its employees wanted the ability to store files in a single location, conduct face-to-face video meetings, and minimize time spent logging into different tools.
The company decided to switch to G Suite, Google Cloud’s collaboration and productivity tool that brings together the power of Gmail, Docs, Drive, and Calendar—and more—all in one place.
“Some have said that moving to G Suite was unusual for a large enterprise company, but it worked well for Colgate,” says Mitch Cohen, Senior Manager Collaboration Services, Colgate-Palmolive. “As someone once said: Don’t skate to where the puck is, skate to where it’s going.”
You can too.
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How You Can Collaborate in Real Time to Build Pitch Proposals Overnight
It’s no secret that marketing and sales teams have a love-hate relationship. But there’s one thing that binds them like no other: The pressure of creating pitch decks overnight.
The struggle is real.
Be it for a new marketing campaign or a sales idea, pitch decks need multiple teams in different parts of the world to collaborate towards a single goal—and race with the clock.
That’s why, more often than not, marketing and sales teams watch deadlines fly past and risk losing potential customers, fail to beat the competition, and adversely impact revenue.
But with G Suite, marketing teams can now collaborate in real time, tweak proposals, add missing data, and write and edit the same file—all together. In fact, 74 percent of all time spent in Docs, Sheets, and Slides is on collaborative work—that is, multiple people creating and editing content together. That means they can create pitch decks overnight.
With AI and machine learning powering, and protecting, the G Suite, today’s marketing and sales teams have a smarter, quicker and more secure platform to ensure their ideas get to market faster and also remain within the organization.
That’s probably why companies like Whirlpool, Nielsen, BBVA, and Broadcom are among the many who chose G Suite to move faster, better connect their teams, and advance their competitive edge.
Accuracy and Real-time Updates with Google Maps’ On-Demand Rides and Delivery Solution Impacts CX
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Last year we launched our on-demand rides and delivery solution to help businesses improve operations as well as transform the driver and customer journey from booking to arrival or delivery. When it comes to on-demand rides and deliveries, every minute matters. When users book a ride or order food, they want a seamless experience and real-time accurate updates. Today, we’re taking a closer look into data quality improvements for location, time and distance accuracy, and motorbike routes.
Machine learning helps drive location accuracy
Location accuracy stands at the base of our customers’ operation. The location signals that are coming from mobile devices can sometimes be off for various reasons and a driver’s location can get stuck, or jump around.
Recently we developed mechanisms in our fleet management product that can take in multiple location signals and determine the most reliable location to use for a given vehicle. With that, we noticed drastic improvements:
- Eliminated long periods of location ‘stuckness’ almost completely; a vehicle is considered ‘stuck’ when we think it’s moving but the measured location is not
- Reduced the jumpiness of the location signal by 52%-86%: ‘jumpiness’ is when a vehicle shows a sudden and usually drastic change in location. A jump is determined to exist when the speed the vehicle had to go at in order to cover the distance it did is unrealistic
- Reduced the average jump distance by 44%-86% : ‘jump distance’ is the distance between two consecutive location pings when we determined a ‘location jump’ has occurred.
Dunzo, a local e-commerce platform in India, explains how integrating the order tracking capability within Google Maps Platform’s On Demand Rides and Delivery solution has helped reduce support calls by 90%. The out-of-the-box solution helped Dunzo’s motorbike delivery partners with updating location sync to reduce stuckness and jumpiness as well as deliver premium user experiences.
When the vehicle location is more reliable, the dispatch decision is of higher quality, meaning there is a higher chance you will be able to make the optimal decision. This can lead to less wait time for consumers, increased driver happiness and fewer cancellations.
Improvements in ETA accuracy in motorbike routes
In many geographic areas, road space is limited and car ownership is prohibitively expensive so motorbike is a prominent transportation mode. Motorbike mapping requires unique routing, ETA models, and navigation capabilities. Improvements in motorbike routing and ETA estimation have enabled customers like Gojek to offer better overall services, even in geographies with poor wifi or missing roads.
Recently, we further improved ETA outcomes by developing new machine learning models trained specifically for motorbikes. These models help our systems account for differences in congestion and traffic flow that arise in different regions and scenarios.
Globally, we measured an ~8% improvement in ETA accuracy for riders in the general public, and a ~6% improvement in on-demand rides and deliveries ETA accuracy. In this on-demand economy, where consumers are accustomed to real-time trip and order progress, these improvements will significantly improve their experience.
We will continue to innovate on both our car and motorbike on-demand rides and deliveries capabilities based on customer demand and requirements. We are committed to the success of our customers by building a seamless experience for all parties—consumers, drivers, and fleet operators—in the rides and deliveries journey.
For more information on Google Maps Platform, visit our website.
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