As a Google Cloud customer, your carbon footprint is already carbon neutral: Google first achieved carbon neutrality in 2007, and has been purchasing enough solar and wind energy to match 100% of its global electricity consumption since 2017. Now, Google is targeting a new sustainability goal: operating on carbon-free energy (CFE) 24/7, everywhere, by 2030. 

We want to empower you to make more sustainable decisions and progress with us towards this 24/7 carbon-free future. Earlier this year, we published the carbon characteristics of our Google Cloud regions. Later, we introduced a simple tool to help you pick a Google Cloud region, taking variables like price, latency and sustainability into account. Our next question was: what’s the best way to surface that sustainability info when you’re actually picking a region for your cloud resources? 

Starting today, we are indicating regions with the lowest carbon impact inside Cloud Console location selectors. Available today for Cloud Run and Datastream, you’ll see it roll out to more Google Cloud offerings over time:

Regions that feature the “Lowest CO2” and the leaf have a CFE% of at least 75%, or, if the information is not available for this region yet, a grid carbon intensity of maximum 200 gCO2eq/kWh. You can read more about how we calculate these metrics in our documentation.

Before releasing this feature, we ran experiments to measure its impact: Users who were exposed to the enhanced region picker were 19% more likely to select a “low carbon” region for their Cloud Run service—a significant lift. These results show that by displaying carbon information in context of when you make the decision of picking a region, we are helping you make more sustainable decisions.

By sharing and displaying carbon information of Google Cloud regions, together we’re making tangible progress towards our goal of a carbon-free future. Learn more about Carbon free energy for Google Cloud regions.

Editor’s Note: In a previous blog, we discussed how home improvement retailer Lowe’s was able to increase the number of releases it supports by adopting Google’s Site Reliability Engineering (SRE) framework on Google Cloud. Lowe’s went from one release every two weeks to 20+ releases daily, helping meet its customer needs faster and more effectively. Today, the Lowe’s SRE team shares how they used SRE principles to decrease their mean-time-to-recovery (MTTR) by over 80 percent.

The stakes of managing Lowes.com have never been higher, and that means spotting, troubleshooting and recovering from incidents as quickly as possible, so that customers can continue to do business on our site. 

To do that, it’s crucial to have solid incident engineering practices in place. Resolving an incident means mitigating the impact and/or restoring the service to its previous condition. The average time it takes to do this is called mean time to recovery (MTTR). Tracking this metric helps us stay on top of the overall reliability of our systems at Lowe’s, while simultaneously improving the speed with which we recover. Our goal is to keep the MTTR metric as low as possible, so that failures don’t negatively impact our business. Here are the four areas we addressed to drive holistic improvement in our MTTR.

Lowe’s incident reporting process

To reduce MTTR, we created a seamless incident reporting process following SRE principles. Our incident reporting process is a workflow that starts at the time an incident occurs, and ends with an SRE captain who closes the action items after a postmortem report. With this approach, we are able to limit the number of critical incidents. The reporting process involves three core components: monitoring, alerting, and blameless postmortems.

Monitoring and alerting

Having proper monitoring and alerting in place is crucial when it comes to incident management. Monitoring and alerting tools let you detect issues as soon as they occur, and notify the right person in the shortest possible time to take action. From a measurement standpoint, we track this as our mean time to acknowledge (MTTA). This is the average time it takes from when an alert is triggered, to when work on the issue begins.

At the time of an incident, our monitoring and alerting tools notify the on-call SRE first responder via PagerDuty in the form of a phone call, text message and email. Our SRE software engineering team has done a lot of automation to enable various Service Level Indicator (SLI) alerts and Service Level Agreement (SLA) notifications. The on-call SRE then initiates a triage call with our service/domain stakeholders to resolve the incident. As a result, we reduced our MTTA from 30 minutes in 2019, to one minute – a 97 percent decrease. 

Blameless postmortems: learning from incidents

A postmortem is a written record of an incident, its impact, the actions taken to resolve it, the root cause and the follow-up actions to prevent the incident from recurring (see example here). A blameless postmortem builds on that and is a core part of an SRE culture, and our culture at Lowe’s. We ensure that individuals are not singled out, and the outcome for all postmortems are directed toward learnings and process improvement.

For us, the postmortem process is the biggest part of our incident workflow. When an SRE creates a new postmortem report, the first step is to conduct a postmortem session with domain stakeholders to review the report. The postmortem then goes into the review stage and gets reviewed by more stakeholders in our weekly postmortem meeting. In the final stage of this process, the SRE captain will close the report once everyone in the weekly meeting agrees that the report is complete.

To conduct a successful postmortem, it is critical to keep the focus on identifying gaps and issues with the system and operations processes, rather than an individual, and generate concrete actions to address the problems we’ve identified. To ensure this, we follow a couple of best practices:

1. We start by gathering the facts from the person who identified the problem, and each SLI owner has to identify a gap or the next SLI upstream owner who created the impact for them.
2. Every SLI owner is provided full opportunity to present their case, and identifying the issue is done as a community exercise. 
3. Once action items and process changes are identified, an owner is nominated to complete the actions, or they will volunteer. 
4. For easy reference, we publish and store postmortems in our incident knowledge base. This process helps SREs continuously improve as future incidents arise. 

Continuous Improvement 

Encouraging a culture of honest, transparent and direct feedback that you need for blameless postmortems is often an iterative process that needs sponsorship from executives, empowering incident captains to lead the entirety of the discussion and outcomes. Running successful postmortems, and completing action items from them, needs to be recognized and accounted for in SRE performance objective assessment. As shared in Google’s SRE book, the best practice is to ensure that writing effective postmortems is a rewarded and celebrated practice, with leadership’s acknowledgement and participation. This is possibly the hardest part to accomplish in an effective postmortem during a cultural transformation unless you have full buy-in from leadership.

However, it’s all well worth it. This process is a key part of how we were able to improve our MTTR over time—from two hours in 2019 to just 17 minutes! 

Our SRE incident reporting process has also transformed how our company solves issues. By streamlining this workflow from alerting, to solving an issue, to blameless postmortems, we have reduced our MTTR by 82 percent and our MTTA by 97 percent. Most importantly, our team is learning from every incident and becoming better engineers as a result. Visit the SRE Google Cloud website to learn more about implementing SRE best practices in the cloud.

Acknowledgement

Special thanks to Rahul Mohan Kola Kandy, Vivek Balivada, and the Digital SRE team at Lowe’s for contributing to this blog post.

Editor’s note: This article first appeared in Consumer Goods Technology Magazine

Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.

But we’re starting to get a clearer picture of what consumers say they value most right now. New Harris Poll research commissioned by Google Cloud reveals how U.S. shoppers are thinking about consumer goods brands in new ways—from apparel, electronics, and beauty products, to food and beverage.

While price unsurprisingly continues to be a major consideration in purchases, the average shopper is increasingly paying close attention to the values of consumer goods brands and how eco-friendly their products and practices are.

Shoppers want to buy from brands aligned with their values

COVID-19 drove people to reflect on their priorities, elevating concepts like community service, equity, and sustainability. A decade ago, most consumer goods companies would not have made these front-and-center, operational priorities. But today’s consumer not only wants savings and convenience, they also want that good feeling that comes from spending their money with a company that aligns with their values.

Our new research reveals that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet if they don’t feel a match. Three-quarters of shoppers reported parting ways with a brand over a conflict in values.

Even with their favorite consumer goods products, a majority of shoppers will not compromise on principles. If there’s a value mismatch, 39% of shoppers said they’d permanently boycott their favorite brand, and 24% would break ties at least temporarily. Most won’t be quiet about their concerns either: 28% of consumers that found their values at odds with a brand said they have shared their concerns with friends and family, and another 15% have shared their qualms on social media.

Consumer goods companies need to prioritize sustainability

A majority of today’s consumers (52%) are especially interested in supporting sustainable brands. They want to know how companies are managing their resources, specifically whether they are sourcing responsibly. These shoppers want to see meaningful, measurable efforts from CPG firms to save energy and reduce waste, like how Nuuly, URBN’s digital rental and resale business, has woven sustainability into its business operations, from its distribution centers to reusable packaging.

In fact, 66% of shoppers are now seeking out eco-friendly brands, with 55% saying they would pay more for more sustainable products. But these same shoppers are skeptical too: 72% think that companies and brands overstate their sustainability efforts. And they’re right to question brands’ practical application of their values. According to another Harris Poll survey recently commissioned by Google Cloud, 58% of executives polled across 16 countries admit that their organization has overstated its sustainability efforts.

Product availability is table stakes

A final point from the research: The global supply chain has stretched past its limits, and 60% of consumers are voicing some level of concern about it. At the end of the day, if a preferred brand isn’t actually on the shelves of a real or digital store, it doesn’t matter what the brand’s values or sustainability efforts are. A staggering 98% said they’d either buy from a different brand or search other stores or websites.

What’s a brand to do?

After more than 25 years working in the consumer goods industry in roles ranging from marketing and product development to business strategy and technology, at companies like Johnson & Johnson, Kimberly Clark, Carter’s, and now Google Cloud, I’ve seen successful brands do four things well when it comes to their values:

1. Don’t be generic.
   Your brand’s values need to be authentic, and they need to have teeth. But being too bold could run the risk of alienating some consumer segments. This is where technology can help. Personalizing your messages and outreach to specific shopper profiles is one way to ensure that your core values reach the right customers at the right time.
2. Make your values clear and consistent.
   When focusing on which values to highlight with your consumers and the world, make sure they make sense for your brand and that you’ll stick to them over time. For example, it’s painfully obvious when a brand is being opportunistic and inserting itself into conversations around values like sustainability or social justice, when it doesn’t have a history of voicing those values. The key to clear and consistent messaging of values is balancing authenticity with relatability and the appropriate amount of promotion.
3. Develop sustainability practices and communicate their impact to everyday people.
   How everyday people perceive a consumer goods brand’s sustainability initiatives is different from how an investor or general business audience does. Shoppers don’t read business sustainability plans or impact reports. To increase awareness of your brand’s sustainability efforts, consumers need to identify and interact with your brand and products directly. Some of my favorite examples are how I love that Google Maps gives me the choice of eco-friendly driving directions, and that I know I can buy low-waste, packaging-free cosmetics from a company like Lush.
4. Reward customer loyalty.
   Shoppers have more choices than ever before, and supply chain woes are testing preferences even further. But when someone chooses a specific brand because they feel aligned with their values or like their eco-friendly products, that shopper doesn’t always get recognized or thanked. Implementing a rewards program or following-up with customers after their purchases is one way you can make loyal shoppers feel appreciated while creating a lasting relationship that extends as long as possible.