Building the future of work with Google Workspace

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Since we launched Google Workspace last October, we’ve heard from many of our customers—from global enterprises to small businesses—about the new ways they’re connecting, creating, and collaborating, often across living rooms, time zones, and continents. This response propels us on our mission to build for the future with a solution that’s flexible, helpful, and inspires innovation. We’re proud to support the millions of customers and billions of end-users who trust Google Workspace to bring their own future visions to life.
Today, we’re excited to announce new innovations in Google Workspace that will further empower all the ways work happens—and deepen its impact—in an ever-changing world. These updates include a frontline worker solution, a set of features to help people find more time and focus, and powerful tools for strengthening collaboration.
Learning from our own transformation
At Google, like many of the organizations we support, we’ve been in a state of change, experimentation, and transformation this past year, as we reimagine what work will look like in the post-pandemic future. According to a Gartner survey, 90% of respondents plan to allow employees to work remotely at least part of the time even after the COVID-19 vaccine is widely adopted. This hybrid blend of at-home and in-office work will become the norm for many businesses.
As a company, we’ve been focused on how we can make this new hybrid work model support collaboration and innovation, and enhance inclusion and wellbeing for Google employees. We’re especially interested in what we call collaboration equity, or the ability to contribute equally, regardless of location, role, experience level, language, and device preference. We’ve been experimenting with ways to bridge the gap between the in-person and the “somewhere else” by pushing our technology and the physical spaces of our campuses to be more inclusive. We’re looking for ways to maximize participation everywhere we can—from personal desk space to conference rooms to group collaboration areas.
Google Workspace is at the nexus of Google’s own transformation. After all, Google Workspace was built in the cloud to power flexible, real-time, anywhere creation and equitable collaboration. Whether it’s with our Google Meet Series One hardware kits that enable safe, touch-free meetings and use Google AI to create immersive and inclusive experiences for all. Or the ways we help people focus their time and attention with intelligent, proactive suggestions that thoughtfully connect distributed content, people, and conversations. Or the features that promote inclusion, like live captions in multiple languages, so that everyone can participate effectively in video meetings.
It’s all part of Google Workspace’s mission to enable a hybrid work experience that enhances collaboration, strengthens human connection, and increases wellbeing for people—wherever they are and however they work.
And we’re inspired to hear how Google Workspace has been at the center of our customers’ evolving work plans, helping to forge human connection during a time of change for businesses like Sony Pictures Imageworks and Airbus.
“As we look to the next chapter in the future of work, Google Workspace will continue to keep us connected, wherever we are. Google Meet helps us build trust and relationships, not only within the studio, but with a worldwide network of talent. And Chat is our go-to for sharing ideas and feedback during production meetings in real-time. Google Workspace is how we work together to create together!”
– Mike Ford, VP, Software Development and Systems Engineering at Sony Pictures Imageworks
“Airbus has spent the past year thinking about what it actually means to return to work and we’re looking to support greater flexibility with Google Workspace in a leading role. In 2020, we held 5.6M Google Meet sessions and we now have more than 70,000 shared Drives where people collaborate. Google Workspace has changed the way people work at Airbus and that will continue as the solution empowers the hybrid work reality.”
– Andrew Plunkett, Airbus Vice President Digital Workplace
New ways to help businesses make an impact in changing times
Today, we’re announcing new tools and features to help people make the most of their time, collaborate equally, and deliver more impact. We’re also announcing new security tools with Assured Controls and expanded Data Regions coverage. Assured Controls will allow customers to make decisions about how to control provider access, while expanded Data Regions coverage helps customers choose where their data is geographically located at rest.
Enabling collaboration equity on the frontlines
From nurses to grocery store associates to warehouse employees, essential frontline workers have played a crucial and often heroic role during the pandemic. Despite their importance, those on the frontlines seldom have access to the same collaboration and communication tools that keep knowledge workers informed and connected. As a result, frontline workers often resort to their own personal devices and apps to get the information they need, when they need it.
In the coming weeks, we’ll be launching Google Workspace Frontline with these challenges in mind. This will open up communication and collaboration channels between frontline workers and corporate teams in a way that’s safe and secure. Workspace Frontline is a custom solution that includes communication and collaboration apps like Gmail, Chat, Docs, Drive, and more, as well as business-grade support and security features like advanced endpoint management that help keep a company’s data secure.
We’ve also made it easier for business teams to build custom AppSheet apps directly from Google Sheets and Drive, so that frontline workers can digitize and streamline their work, whether it’s collecting data in the field, reporting safety risks, or managing customer requests. By closing the gap between the frontline and the corporate team, we’re giving frontline workers secure access, on any device, to the information they need to be at their best.
Managing time and attention
To help people save valuable time, we’re excited to share that using Google Workspace with Google Assistant is now generally available. You can ask Google what’s next on your work calendar, to quickly join meetings, or to send a message. Google Assistant is currently available for Google Workspace on supported mobile devices and is in beta for smart speakers and Smart Displays, like Nest Hub Max. Google Workspace customers can learn how to enable this feature for their users here.

Elsewhere on the time management front, a key trend we’re seeing in today’s workforce is the juggling of professional and personal responsibilities, with many employees now working in “sprints,” like two- to four-hour blocks of time instead of the traditional workday. As more businesses embrace a flexible, hybrid model, we expect this trend to continue, and we’ll all need tools to help us achieve better work-life balance and make the best use of our time.
In the coming weeks, we’re releasing an integrated set of features in Google Workspace that help people easily share their work hours and location, while also finding more time to focus on what matters most. Features like segmentable working hours, recurring out-of-office entries, and location indicators let employees share their availability and location with their colleagues. Meanwhile, a new event type—Focus Time—lets people minimize distractions by limiting notifications during these event windows. All these availability and location indicators will show up seamlessly across Google Workspace, as teams engage with Calendar, Meet, Chat, and Gmail. We’ll also be delivering Time Insights to Google Workspace users (visible to the employee only, not their manager), so that employees can assess how they’re spending their time against their own priorities.

Strengthening collaboration equity for all
Ever since we pioneered real-time document editing fifteen years ago, collaboration has been a cornerstone for Google Workspace. In the coming months, we’ll make collaboration more equitable and accessible in a number of ways. First, we’re creating second-screen experiences in Google Meet for those using a mix of devices to host their meetings, like Google Meet hardware for those in conference rooms and Nest Hub Max for those at home. With new second-screen capabilities, people can present and fully participate in the Google Meet experience, including with chat, polls, and Q&As, from any device, no matter where they are.

And specifically for those joining meetings from their mobile devices, we’re making it easier to have a bigger impact on a smaller screen. We’re rolling out mobile tile view so you can see more people at once, while split-screen and picture-in-picture support on Meet mobile will help you seamlessly chat or browse your Gmail without missing the visual thread of a meeting. Mobile support for background replace, Q&A, and polls will also help you stay productive and connected on the go.
Live streams will also become more powerful and inclusive in Google Workspace with the addition of Q&A, polls, and live captions (in English, Spanish, German, Portuguese, and French). And because we recognize how organizations are connecting across different groups of people, we’re also enabling live streaming across multiple Google Workspace domains within the same organization.
Finally, to give teams even more ways to connect and collaborate, we’re adding Chat, Jamboard, and Calendar to Google Workspace Essentials.
Building the future of work—together
If there’s a mantra that captures the last year of work, it might be “flexibility in the face of change.” It’s how our customers and our own employees have bridged the physical distances to continue making an impact in a rapidly changing world. As work continues to evolve for all of us, Google Workspace is committed to providing a solution that’s flexible, helpful, and that fuels innovation. We’re also committed to enabling collaboration equity wherever and however we can. At its core, this has been our mission for more than a decade and we’re excited to partner with our customers and users to continue bringing it to life.
Why settle for the status quo?

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Virtual meetings, remote collaboration, flexible hours: it’s becoming clear that these new ways of working are here to stay.
Business leaders, since the onset of COVID-19, have seen workplace transformation go from an almost theoretical long-term goal to an urgent priority. Employers and employees want more flexible ways of working, and delivering on this requires the right technology.
But flexibility isn’t the only thing that employees want. Remote working has significantly increased the demands we’re getting from many directions—in both our professional and our personal lives. Employees feel overloaded with too much information and too many tasks across too many different tools. Instead of learning another tool, we need the tools we already use to be even more helpful, and work together, in an integrated, intuitive way.
Today’s teams need to re-imagine not only how they communicate and collaborate with each other remotely, but also how they continue to serve their own customers and support the communities they belong to. From doctors consulting with patients, to financial institutions providing critical advice to customers, to teachers delivering distant learning, to car dealerships creating virtual showrooms—it’s clear that these new ways of working are here to stay.
The future of work is here. COVID-19 has accelerated a shift in how organizations like yours get work done. Take this 2-minute assessment below to see where you’re at on the journey to the future of work, and get a free guide to help you take the next step.
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Work beyond borders: How to use G Suite with Microsoft and your favorite third-party applications
The average enterprise uses 129 different applications on a day to day basis. These applications enable critical workflows that drive businesses forward. But when these apps don’t work well together that leads to lost time, frustration, and missed opportunities.
Professionals have access to dozens of applications in their organization. Apps like DocuSign, Box, or Trello can simplify individual processes and drive businesses to adopt newer ways of work. It’s really great that there seems to be an app specifically designed for what we need to get done for each task.
But there’s a downside to this proliferation of apps. The flood of notifications and disconnected processes frustrates users. Our work is spread across more apps than ever before, which inevitably leads to lots of apps switching, and reduces our ability to focus. Context-switching between applications cuts into time spent on value-additive work.
Learn how G Suite works seamlessly with Microsoft and other third-party applications to support key workflows, enhance collaboration, and help teams get to impact quickly.
*Google Workspace, formerly known as G Suite.
Reference Guide to Get You Started with Development on GKE

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Getting started with Kubernetes is often harder than it needs to be. While working with a cluster “from scratch” can be a great learning exercise or a good solution for some highly specialized workloads, often the details of cluster management can be made easier by utilizing a managed service offering. Google Kubernetes Engine (GKE) allows for an easier end-to-end developer experience with convenient tooling and built-in integrations along with the convenience of offering Kubernetes clusters as a managed service.
GKE is the most mature container orchestration service available today, delivering a fully-managed service and hands-off experience with the GKE Autopilot mode of operation. GKE provides industry-first capabilities such as release channels, multi-cluster support, unique four-way auto scaling, node auto repair, and can support up to 15K nodes in a single cluster.
Our modern, end-to-end platform is built on cloud-native principles you are already familiar with and prioritizes speed, security, and flexibility, in ways that are highly differentiated from other cloud platforms.
We have put together a new reference guide for you as you begin your journey developing on GKE. It covers every step of your journey from writing, running, operating, to managing code. Even if it isn’t your first time using GKE, this e-book will be a valuable resource highlighting important considerations and best practices. By implementing the technical recommendations, following the steps, and utilizing the tools described, you can reach the following goals:
- Write, deploy, and debug code faster with Cloud Code and Cloud Shell
- Continuously integrate and deliver updates with Cloud Build
- Run easily, securly, cost effectively at scale with GKE
- Monitor and troubleshoot with Google Cloud’s operations suite
Kick-start your journey by downloading the e-book and join us live June 22 at 9am PDT for our half-day Cloud OnBoard event: Getting Started with Google Kubernetes Engine.
Tau VMs Joins Google Cloud to Offer Cost-effective Performance of Scale-out Workloads

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Scale-out workloads demand the best combination of performance and price to bring down the cost of delivering applications, all while providing an excellent user experience. We are excited to announce a new virtual machine (VM) family, Tau VMs, coming to Google Cloud. Tau VMs extend Compute Engine’s VM offerings with a new option optimized for cost-effective performance of scale-out workloads.
T2D, the first instance type in the Tau VM family, is based on 3rd Gen AMD EPYCTM processors and leapfrogs the VMs for scale-out workloads of any leading public cloud provider available today, both in terms of performance and workload total cost of ownership (TCO). The x86 compatibility provided by these AMD EPYC processor-based VMs gives you market-leading performance improvements and cost savings, without having to port your applications to a new processor architecture.
As illustrated below, Tau VMs offer 56% higher absolute performance and 42% higher price-performance (est. SPECrate2017_int_base) compared to general-purpose VMs from any of the leading public cloud vendors.


SPECrate is a trademark of the Standard Performance Evaluation Corporation. More information available at www.spec.org

What our customers and partners are saying
Snap
“At Snap, it is critical for our business to continue improving our scale-out compute infrastructure for key Snapchat capabilities like AR, Lenses, Spotlight and Maps,” said Cody Powell, Senior Engineering Manager, Snap Inc. “We were impressed when we tested Google Cloud’s new Tau VMs with Google Kubernetes Engine. While it’s early days, we believe we can gain double digits in infrastructure performance improvements for key workloads—enabling us to do more with less and invest even more in new features for our amazing Snapchat community.”
Twitter
“High performance at the right price point is a critical consideration as we work to serve the global public conversation,” said Nick Tornow, Platform Lead, Twitter. “We are excited by initial tests that show potential for double digit performance improvement. We are collaborating with Google Cloud to more deeply evaluate benefits on price and performance for specific compute workloads that we can realize through use of the new Tau VM family.”
DoiT
“DoiT partners with leading cloud vendors who are focused on growth and cost optimization,” said Yoav Toussia-Cohen, CEO, DoiT International. “In our preliminary testing of Google’s new Tau VMs with the Coremark benchmark, we were thrilled to see the incredible performance at 50% better than a comparable ARM-based offering from another leading public cloud. With Tau VMs, Google Cloud has set a new bar for price-performance, making the cloud even more accessible to digital-native companies. We are excited to bring Google’s Tau VMs to our joint customers.”
Designed for demanding scale-out workloads
Tau VMs bring the benefit of Google’s long-standing experience engineering platforms for scale-out workloads to our customers. They come in multiple predefined VM shapes, with up to 60vCPUs per VM, and 4GB of memory per vCPU. They offer up to 32 Gbps networking bandwidth and a wide range of network attached storage options, making Tau VMs ideal for scale-out workloads including web servers, containerized microservices, data-logging processing, media transcoding, and large-scale Java applications.
Google Kubernetes Engine support
Google Kubernetes Engine (GKE) is the de facto standard for organizations looking for advanced container orchestration, delivering the highest levels of reliability, security, and scalability. GKE supports Tau VMs on day 1, helping you optimize price-performance for your containerized workloads. You can add Tau VMs to your GKE clusters by specifying the T2D machine type in your GKE node-pools.
Pricing
Tau VMs will be priced to support significant TCO and price-performance improvements for your cloud applications. A 32vCPU VM with 128GB RAM will be priced at $1.3520 per hour for on-demand usage in us-central1.
Coming soon to a Google Cloud region near you
If you are interested in trying out T2D VMs when they become available in Q3 2021 please sign-up here.
Cart.com to Transform e-Commerce for Brands Globally

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The ecommerce playing field has been hard to navigate for most retailers, and Cart.com is on a mission to change that. Traditionally, retailers needing to run their online store, order fulfillment, customer service, marketing, and other essential activities have had to cobble together systems to get the capabilities they need – much less having access to analytics across these functions. The result is costly, siloed ecommerce operations that are difficult to manage and scale.
It’s clearly not a formula for success, yet that’s the reality facing most retailers. Cart.com, in contrast, has set out to democratize ecommerce by giving brands of all sizes the full capabilities they need to take on the world’s largest online retailers. Our end-to-end environment empowers retailers to keep more of their revenue, set up proven strategies for managing all aspects of their business, and act on valuable insights from customer data every step of the way.
Together with our talented team, we’re building a unified ecommerce platform that already provides value to many leading or up and coming brands including Whataburger, GUESS, Dr. Scholl’s, Rowing Blazers, and Howler Bros.
We’re excited about the opportunity ahead as we reimagine traditional approaches to online sales, fulfillment, marketing, accessing growth capital, providing a unified view of all ecommerce and marketing analytics, and other activities. Expectations for Cart.com are high, and we are building a company that can scale to $100B in revenue and beyond. Supported by the Startup Program by Google Cloud and Google Cloud solutions, we’re establishing a technology platform to transform all aspects of ecommerce for brands worldwide.
Partner in disruption
At Cart.com, we’re currently targeting an underserved market. Our ideal customer is beyond demonstrating product-market-fit and is now at an inflection point seeking a growth opportunity. Typically, those companies are generating between $1M and $100M in annual revenue. We’ve seen an enthusiastic response from brands and retailers as well as investors, with backing from investors in just over a year totaling $143 million in three funding rounds.
Our strategy is to build an integrated ecommerce model that combines best-of-breed solutions, many of which we gain through acquisitions and then build upon to provide a streamlined and fully integrated experience for our brands. We’ve made seven acquisitions so far to round out our online store, order fulfillment, marketing services, customer service, and we have launched some integral partnerships including easy access to growth capital through our relationship with Clearco and product protection for customers on every purchase with Extend. Instead of acquiring a data company, we’re building our data platform on Google Cloud, across each operating function for a single-view for brands to harness actionable data. We see Google Cloud as the leader for data management, analytics, machine learning (ML) and artificial intelligence (AI).
Other reasons why we’re building our business on Google Cloud include scalability, excellence, security, reach, and data analytics that are far superior to other environments.
We also feel a cultural and mission alignment with Google Cloud and envision leaning into a long-term partnership of marketing, selling, and disrupting the disruptors together. Equally important to us are the investments Google Cloud is willing to make in early-stage companies like ours. The support through the Google Cloud for Startups program has been outstanding.
Built on Google Cloud
A wide range of Google Cloud solutions provide the foundation for our platform. For instance, Cloud Pub/Sub keeps our services communicating with one another. We rely on fully managed relational databases, like Cloud SQL and Cloud Spanner, to securely handle the huge volume of brand and shopper data generated every day.
Cloud Run allowed us to develop inside of containers before our Kubernetes infrastructure was ready to go. Now, we are taking advantage of all the capabilities in Google Kubernetes Engine. BigQuery integrates with all Google Cloud solutions and offers true data streaming natively out of the box, along with Dataflow for advanced analytics. We also use Container Registry to store and manage our Docker container images. Right now, we’re testing Cloud Composer to evaluate using it for data workflow orchestration instead of Apache Airflow.
The openness of the Google Cloud environment is further enabled by Anthos, which we may deploy soon to perform data integrations quickly as we acquire more companies over the next year. For example, if we acquire a company using Azure, we can easily align it with our Google Cloud ecosystem.
Enabling ecommerce 2.0
Recently, our team has been experimenting with Google Cloud Vertex AI and the fully managed services of AI deployment and ML operations. The capabilities would save us substantial time in the management of the ML lifecycle which allows us to focus more on developing proprietary AI that will transform commerce at scale.
Because Google Cloud is so far ahead in data science, our teams benefit from deep Google Cloud expertise as we look to provide brands with unmatched insights into customers to improve services and revenue. We’re also planning to test Recommendations AI among other tools to deploy customer product recommendations and personalization as turnkey productized offerings. Moving forward, we will likely use Bigtable to aid in serving machine learning to hundreds of thousands of brands due to its low latency and scalability.
Fanatical about brand success
We know that our work with Google Cloud for Startups and use of Google Cloud solutions for best-in-class data management, analytics, ML, and AI will enable us to offer even more transformative services to brands.
We also see the opportunity to use our platform and customer insights to break down barriers between brands, enabling retailers to share information and work better together when it’s in their best interests. What we’re building today on Google Cloud is fundamentally changing what’s possible for retailers of any size everywhere.
As a startup, when recruiting talent or working with prospective customers, it helps to share our success with Google Cloud. We view them as an extension of the Cart.com team. It also validates our business as we continue building a more integrated, holistic approach to commerce that opens new opportunities and drives growth for brands worldwide.
For more details about Cart.com’s vision for unified ecommerce, check out our video.
If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
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