100 Stores. 5 States. How Schnucks Pulled Off a Mammoth Collaboration Feat
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As a family supermarket chain since 1939, Schnuck Markets Inc. depends on driving efficiency and volume sales to achieve its mission, identifying customer service and community partnerships among its key differentiators.
In order to commit its maximum resources for success, Schnucks continues to focus on streamlining operations and achieving greater efficiency. Management and administrative staff throughout the company’s 100 stores in five states need to be able to collaborate effortlessly while enjoying an accurate, centralized information exchange platform. These efficiencies have the potential to impact productivity, customer service, and employee engagement.
Fast-tracking data sharing
Before adopting G Suite, Schnucks found collaborative workflows to be a challenge. Managers from different stores, often in different states, had to provide data that could be compiled and shared. Collaborative documents on traditional platforms faced challenges at Schnucks, where limits of simultaneous users would result in user lockouts. Schnucks managers often exchanged many different versions of the same documents and spreadsheets. However, reconciling all those versions was time-consuming and limited real-time collaboration.
“When we share a Google sheet and request data, 200 people can add their responses immediately at the same time from any device. They don’t walk away and forget and need a reminder. The result is near-effortless compliance,” says Kim Anderson, Director of Procurement and Replenishment at Schnucks.
Schnucks has been successful using the entire range of G Suite tools, with Drive, Docs, Slides, Sheets, and Forms contributing to enhanced collaboration. Google Keep is a popular productivity tool for meeting notes and tasks and creating reminders. Schnucks also uses Hangouts Meet and Hangouts Chat to reduce time and costs spent in face-to-face meetings, and Calendar as the central source for scheduling company events and meetings.
The partnership between Schnucks and Agosto helped with a successful G Suite deployment for the retailer. Agosto helped coordinate the logistics of the move and tackled the G Suite migration with a three-part strategy: IT staffers would move to Google first before employee “Google Guide” experts came in who could help answer teammate G Suite questions.
“Agosto’s deployment plan helped our G Suite deployment run smoothly,” says Dave Steck, Schnucks Vice President of Development and IT Infrastructure. “Their thorough planning helped mitigate the inevitable disruption a change of this size would make.”
Enhanced security and reliability
Previously, Schnucks relied on email to exchange information and any outages added even more lag time to its operations. With Gmail and the entire G Suite, Schnucks now experiences virtually no downtime, allowing for effective communication with enhanced levels of reliability and security.
“We were able to take advantage of the security benefits of G Suite right away,” says Joey Smith, Vice President and Chief Information Security Officer at Schnucks. “Our administrators are able to quickly configure, test, and manage our G Suite security settings to fit the security needs of our business while maintaining compliance with all regulatory obligations.”
On top of the CapEx and OpEx savings with Google providing infrastructure for its office productivity software, Schnucks has gained increased security and high availability, as well as robust disaster recovery. These features are included in G Suite, without any need for IT intervention.
“G Suite automatically encrypts our data with a unique encryption key for each piece and distributes it across multiple data centers for performance, security, and reliability,” says Joey. “This saves us a significant amount of time and money while achieving top notch security.”
Another way Schnucks benefits from Google security is the availability of data loss protection (DLP) features native to Gmail. With DLP, Schnucks can automatically audit outgoing emails for Personal Identifiable Information (PII), Protected Health Information (PHI), and other information the store requires.
“DLP is very powerful because it provides detailed visibility,” says Joey. “We can isolate emails, analyze patterns of false positives, and follow up with education or enhanced restrictions to increase security.”
Spam reduction
An unexpected advantage of adopting G Suite was an instantaneous reduction in spam emails. That’s more administrative time saved for employees. In fact, Gmail native spam prevention is so effective that Schnucks was able to replace its third-party spam filter with a simpler technology that costs 80% less.
Savings on hardware and software
Converting to G Suite saves Schnucks the operational costs of an infrastructure for office and communications solutions, but its web interface also provides substantial savings on application maintenance, anti-virus software, and hardware.
With G Suite files and applications residing in the cloud, the need for employees to use heavyweight installable applications is increasingly rare. As laptops age, Schnucks is replacing them with Chromebooks, saving approximately $1,250 per computer. Because Chromebooks don’t require additional anti-virus software or many other endpoint security measures, the need for software licenses and other security and maintenance costs are simultaneously reduced.
Schnucks also finds that Chromebooks instantly increase productivity. “What’s great about the Chromebook is the productivity savings we get from the speed and ease of use and management,” says Dave Steck, Vice President of Development and IT Infrastructure at Schnucks. “You’re not waiting for applications to start up. As a result, Chromebooks are the only laptops we need for the majority of our teammates.”
Aligning the company across sites
More than just providing a common set of office tools, intuitive collaboration in G Suite enables the grocery chain to provide consistent messaging and a central information hub across all store locations. With posters, presentations, and communications, Schnucks worked hard to help ensure that the entire company understood the value of the tools. The Operations and IT teams rolled out the changeover in three phases, using Google Guides to show the benefits of adoption and then rolling out to larger groups over time.
“Adopting G Suite as a collaborative platform helped us to integrate individual store activities and increase operational efficiency,” says Dave.
Investing in the future
Employees who were already familiar with G Suite because they used it in school or in their personal lives have found the move eases communications company-wide, and Schnucks believes that the move will also help attract prospective employees who already use G Suite.
“Knowing that more and more prospective employees are already familiar with G Suite is a big win for us,” says Joey. “To them, it helps demonstrate our commitment to innovation.”
Google Workspace and Miro Together Bring Immersive Team Collaboration Experience
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While many of us are navigating the shift to hybrid work, every team’s experience is unique. Distributed work is taking many different forms—from the fully remote to a specific mix of in-person and in-office—but there are potential gaps across all the places that people work. Google Workspace helps teams bridge these gaps by providing tools for them to connect, create and collaborate securely wherever they are. Today, we’re taking this one step further by announcing new ways to bring Miro’s intuitive whiteboard experience to Google Workspace so that teams can ideate and innovate more immersively.
With a shared commitment to extending inclusive, flexible collaboration experiences for all, we’re partnering with Miro to bring whiteboarding capabilities into Google Meet. We’re also deepening the existing experience within Google Docs, Sheets and Slides, making it easier for teams to ideate and co-create asynchronously and in real time.
Deepening collaboration in meetings
With the new Miro experience in Meet, you’ll get an immersive side-by-side video and whiteboard experience that’s ideal for brainstorming, sketching, and iteration during meetings. This approach fosters idea generation and participation from all team members, even if they’re in different locations. And using a Miro whiteboard in Meet is seamless: simply attach the Miro whiteboard to the meeting in Google Calendar or select a board during a meeting to share and collaborate in real-time. These new experiences will be available in early 2022.
Seamlessly integrate content from Google Docs, Sheets, and Slides
Real-time collaboration across a distributed team often spans multiple files—from brainstorming in documents, to project management in spreadsheets, to presenting your ideas in slides. Miro integrates with Google Drive, so teams can easily access and embed their Google Docs, Sheets, and Slides into Miro’s infinite canvas, making it easier to visualize and manage all the pieces of a project from one shared space. You can also save your Miro boards to Drive, and Docs, Sheets, and Slides automatically sync across both applications, so you’re always working with the latest content.
Start using Miro in Google Workspace today
The Miro app for Workspace is one of the growing number of 3rd-party applications you can use to bring the apps and services you use every day to your Google Workspace experience. Try the Miro app in Workspace with your existing credentials, or sign up for Workspace and Miro to start using the free versions together. And stay tuned for future innovation as we partner with Miro on delivering visual collaboration capabilities that are mission critical for the hybrid workplace.
How Russia’s Largest Housing Developer Reduced Construction Planning Time from Two Weeks to One Hour
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PIK Group is the leading developer of large-scale residential housing projects in Russia. Founded in 1994, PIK Group has built more than 300,000 apartments – 19 million square meters of residential real estate in Moscow and other cities.
To achieve and maintain its position at the top of the real estate industry, PIK Group has made innovation central to its business model, whether creating new building techniques or embracing automation. New technology, in particular, enables the company to achieve efficiencies at scale and streamline processes, such as with PIK Group’s app, developed in-house, through which engineers can send photographs as evidence of the quality of building work.
PIK Group looked for a reliable, fast way for teams to collaborate across multiple offices, on the road, and at construction sites. Because the company handles large volumes of sensitive customer data, security was a key concern. To create a collaboration platform ready to pull the company together, PIK Group looked for a cloud solution to streamline processes and improve productivity.
“The construction industry is progressing,” says Ilya Tikhomirov, CIO at PIK Group. “There are new ways of working, new construction processes, and new materials. PIK wants to lead change in that external context with an internal transformation.”
Automating collaborative processes for greater efficiency
“One team has information about the layout and condition of our buildings and can count the areas that need work, but then needs to match prices and the required work to that information. Previously, we would spend two to three weeks matching all the lists. Now, using Google Apps Script and Sheets, we can run calculations for a building in one hour.”
– Sergey Fuksman, Deputy CIO, PIK Group
Real estate companies of any size have to communicate between office-based staff and teams on the move. For PIK Group, with more than 7,000 employees and 70 offices in the Moscow region alone, communication has to operate at scale. Because each project involves multiple participants and numerous stages, the right collaboration tools can generate major efficiencies.
“Take costing and scheduling work in an apartment. What might sound simple is a complex process with numerous stages, says Ilya. “We need to define each and every step, and the materials required. One group of employees says what the task requires, then another group of employees cost the materials and labor, and yet another group matches the costs to the plan. That process alone requires a lot of communication and collaboration, and it’s just one of many in a single project.” To enhance collaboration, PIK Group looked to give staff instant access to a central, highly secure file repository from anywhere at anytime.
“It’s so much easier to work with our 2,000 suppliers when we share Docs and Sheets instead of emailing back and forth. The speed and convenience of this new way of working is immediately clear. A number of our third-party contractors have been so impressed that they’ve implemented G Suite at their own firms.”
– Ilya Tikhomirov, CIO, PIK Group
To do that, PIK Group implemented the full range of G Suite collaborative tools across more than 7,000 employees. “G Suite has helped change the way employees think about the work they do,” says Ilya. “It has helped them to foster the culture of a small start-up, with all of the agility associated with that.” Now staff at more than 70 offices in the Moscow region managing the construction and sale of apartment blocks, meet and communicate using Google Hangouts and collaborate over distance on Google Sheets and Google Docs, reducing the need to travel and increasing their efficiency by approximately 20%.
In order to reduce the complex, laborious work of prototyping projects, PIK Group automates aspects of the process using Google Apps Script to match lists in different Sheets and generate documents, as Sergey Fuksman, Deputy CIO at PIK Group explains: “One team has information about the layout and condition of our buildings and can count the areas that need work, but then need to match prices and the required work to that information. Previously, we would spend two to three weeks matching all the lists. Now, using Apps Script and Sheets, we can run calculations for a building in one hour.”
Migrating to the cloud for machine learning at scale
With over 7,000 G Suite accounts implemented, PIK Group has set its sights on migrating local infrastructure to Google Cloud Platform. “We have a big IT department with many developers, and we want to redirect them to important projects instead of IT maintenance,” says Ilya. “With machine learning and TensorFlow, we plan to use data from over 50 systems to inform business decisions.”
PIK Group’s internal change is already yielding external results. “It’s so much easier to work with our 2,000 suppliers when we share Docs and Sheets instead of emailing back and forth,” says Ilya. “The speed and convenience of this new way of working is immediately clear. A number of our third-party contractors have been so impressed that they’ve implemented G Suite at their own firms.”
Reference Guide to Get You Started with Development on GKE
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Getting started with Kubernetes is often harder than it needs to be. While working with a cluster “from scratch” can be a great learning exercise or a good solution for some highly specialized workloads, often the details of cluster management can be made easier by utilizing a managed service offering. Google Kubernetes Engine (GKE) allows for an easier end-to-end developer experience with convenient tooling and built-in integrations along with the convenience of offering Kubernetes clusters as a managed service.
GKE is the most mature container orchestration service available today, delivering a fully-managed service and hands-off experience with the GKE Autopilot mode of operation. GKE provides industry-first capabilities such as release channels, multi-cluster support, unique four-way auto scaling, node auto repair, and can support up to 15K nodes in a single cluster.
Our modern, end-to-end platform is built on cloud-native principles you are already familiar with and prioritizes speed, security, and flexibility, in ways that are highly differentiated from other cloud platforms.
We have put together a new reference guide for you as you begin your journey developing on GKE. It covers every step of your journey from writing, running, operating, to managing code. Even if it isn’t your first time using GKE, this e-book will be a valuable resource highlighting important considerations and best practices. By implementing the technical recommendations, following the steps, and utilizing the tools described, you can reach the following goals:
- Write, deploy, and debug code faster with Cloud Code and Cloud Shell
- Continuously integrate and deliver updates with Cloud Build
- Run easily, securly, cost effectively at scale with GKE
- Monitor and troubleshoot with Google Cloud’s operations suite
Kick-start your journey by downloading the e-book and join us live June 22 at 9am PDT for our half-day Cloud OnBoard event: Getting Started with Google Kubernetes Engine.
Google Cloud Accelerates Financial Organizations’ Journey towards Digital Transformation
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When I reflect back on the past year and the pandemic, I’m struck by how the reliance on remote work and operations has changed the fundamentals of business forever. For the financial services industry, this rings particularly true. Many conversations I’m having right now with organizations revolve around embracing a transformation cloud, and thinking of cloud computing not just as an infrastructure decision, but also as the locus for transformation throughout the company.
Today, as we welcome the industry to our Financial Services Summit, we’ll demonstrate just how Google Cloud accelerates a financial organization’s digital transformation through app and infrastructure modernization, data democratization, people connections, and trusted transactions. We hope you’ll join us.
How we’re helping financial services firms build their transformation clouds
At Google Cloud, we continue to focus on areas where we can bring the best of our capabilities to banking, capital markets, insurance, and payments customers around the world. Our work with financial services industry customers has given us a deep understanding of the real-world, specific use cases that matter most to them. This groundwork led us to engineer products and solutions that are open and flexible, not ones that force them to rip out existing investments in ERP or other early IaaS cloud implementations.
It’s why we’ve engineered solutions such as Lending DocAI, Open Banking with Apigee, and Datashare for financial services to help transform the industry. These solutions were created with our customers’ security and compliance top-of-mind and are built at the intersection of user-optimized experience, technology, and sovereignty.
At their core, financial institutions want to drive growth, reduce costs, mitigate risk, stay compliant, and increase efficiency. As a result, when we partner with them on their transformation journeys, we consider three essential focus areas:
- Enabling the human experience and connected interactions
- Building an open and intelligent data foundation for better insights
- Providing the most trusted and secure cloud in the industry
Enabling humans and connected interactions
A company’s transformation is about more than technology; people and culture ultimately drive change. HSBC, for example, recognized its business users would benefit from guided answers to common questions around risk policy compliance, and turned to Google Cloud to leverage AI and machine learning bots to assist employees, ease the burden on policy experts, and improve the user experience. Using Dialogflow, a core component of Contact Center AI, HSBC was able to build a conversational platform that quickly and accurately addresses user needs at scale.
Another example is Equifax, which used Google Workspace to support collaboration not only internally between employees, but also externally with customers. Customers can use Google Cloud solutions for financial services to build these sorts of technology-enabled human interactions quickly and easily—supporting organizational change at scale.
Building an open and intelligent data foundation for smarter, faster insights
The real impact of Google Cloud solutions for financial services comes when the whole company has access to the right information at the right time, and can act more intelligently on that data. Our solutions help businesses safely leverage their data and get a complete 360-degree view of their customers’ information, which can often be scattered across multiple systems (CRM, lending, credit, etc.). This helps financial institutions improve the overall customer experience—and sometimes even develop new products quickly.
Indeed, all financial institutions are looking for ways to grow revenue and reduce expenses, and data can be a critical ingredient to doing both effectively. As daily transactions rise, so does the volume and complexity of data. But to implement new customer experience innovations (and new revenue streams), financial institutions must first capture data effectively. This is why AXA Switzerland, for example, uses real-time analytics on Google Cloud to gain cross-industry insights about future trends and customer preferences.
Financial services organizations also need the confidence of building on a platform that provides choice, flexibility, and agility to move fast. It’s why we have an open cloud approach that allows Google Cloud services to run in different physical locations such as on-premises, other public clouds, and the edge. Customers can also harness the power of data and AI through our open APIs, machine-learning services, and analytics engines on any major cloud platform. This is why companies like Macquarie Bank are taking advantage of Google Cloud’s open, hybrid architecture to modernize and empower its developers.
Compliant and secure to address risk and regulatory needs
As a highly regulated industry, financial services is focused on security and compliance, risk and regulations, and fraud detection and prevention. Google Cloud offers unique capabilities to earn customers’ trust as part of our continuing work to be the most trusted cloud in the industry. Google Cloud provides a secure foundation that you can verify and independently control. Our cloud technology reduces risk and data loss, because it is built on comprehensive zero-trust architecture. Finally, we offer a shared-fate model built on best practices in risk management via automation, guidance, and insurance. This is why customers like BBVA have confidence anywhere their systems may operate.
On the regulatory front, global legislators and regulators continue to focus on the stability of the industry that only a decade ago went through one of the biggest liquidity crises in history. With this oversight comes strong expectations of risk mitigation. Google Cloud offers a single, global set of controls, reviewed by financial institutions and regulators around the world, and verified in collaborative audits—making compliance simpler and less costly for our customers.
Finally, Google Cloud allows financial services firms to operate confidently with advanced security tools that help protect data, applications, and infrastructure, as well as their customers from fraudulent activity, spam, and abuse. We help protect your data against threats, using the same infrastructure and security services we use for our own operations, ensuring you never have to trade-off between ease of use and security. Google Cloud encrypts data at-rest and in-transit. And we now also offer the ability to encrypt data-in use, while it’s being processed for customer VM and container workloads.
Let us help you with your transformation cloud journey
We’ve seen leading financial services companies embrace Google Cloud to help them move beyond infrastructure toward the next phase of their cloud evolution. This is an era where no company is better positioned to lead than Google Cloud, and we’re excited to help you with your journey.
Learn more about Google Cloud for financial services.
BURGER KING Germany: Serving Up Marketing Insights and Supply Chain Visibility Easily
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Do hamburgers really come from Hamburg? This may still be a matter of debate, but the popularity of American-style burger joints not just in Hamburg but all over Germany, is clear. Germany’s top two fast food companies are both burger chains. One of them is BURGER KING®, a global brand that welcomes more than 11 million customers worldwide every day. The company arrived in Germany in 1976, when its first restaurant opened in Berlin. It now operates more than 100 restaurants across Germany, with franchisees operating more than 600 restaurants of their own.
“In the fast food industry, being able to move quickly is very important. That means delivering the right promotion to our app or launching a viral campaign within days. To do that across more than 700 restaurants, we need the support of the right technology.”
—Oliver Mielentz, IT Manager, BURGER KING® Deutschland GmbH
Previously a subsidiary of the U.S. business, BURGER KING® Germany became an independent company in 2015. As a result, it needed to develop its own IT infrastructure, and the changeover needed to happen fast. “We had to put in place systems that would work for the entire network of franchisees and enable us to easily roll out campaigns,” explains Oliver Mielentz, IT Manager at BURGER KING® Deutschland GmbH.
With the help of Google Cloud Premier partner Cloudwürdig, BURGER KING® Germany chose Google Cloud and G Suite as the right combination to suit its needs.
“In the fast food industry, being able to move quickly is very important,” says Oliver. “That means delivering the right promotion to our app or launching a viral campaign within days. To do that across more than 700 restaurants, we need the support of the right technology.”
Building a franchisee platform in just three months
When a business has multiple franchisees, it’s important to make sure everyone is on the same page, especially in the fast-paced fast food environment. “We have to collate data from all our franchisees and produce reports quickly in order to react to changes in customer behavior,” explains Oliver. “That means processing every transaction that takes place in our restaurants.” Following the restructure, BURGER KING® Germany also needed to build a secure invoicing system with data storage and optimize its communication channels.
“Using Tableau with BigQuery, we’re able to produce reports very quickly. Previously, it took much longer, as data had to be fetched manually. Our reaction time is now almost a business day faster.”
—Oliver Mielentz, IT Manager, BURGER KING® Deutschland GmbH
With support from Witter-IT, BURGER KING® Germany chose Cloudwürdig to build its BKD Connect internal platform on Google Cloud. Thanks to the ready-to-go tools on Google Cloud, it was able to put its invoicing system and data warehouse in place in just three months.
For the BURGER KING® Germany data warehouse, Cloudwürdig built an ETL pipeline that channels ticket data for every sale into BigQuery. “Data is gathered from the restaurants,” says Oliver, “and using Tableau with BigQuery, we’re able to produce reports very quickly. Previously, it took much longer, as data had to be fetched manually. Our reaction time is now almost a business day faster.”
As the ticket data for every transaction is stored in BigQuery, the marketing team can easily see exactly which products are selling well. That’s crucial for tweaking promotions as well as monitoring the supply chain to make sure enough produce is delivered to restaurants in response to changes in demand.
“Thanks to BigQuery, we have a speedy data pipeline that enables us to react on the same day to changes in the market and eliminate bottlenecks in production,” says Oliver.
Switching to G Suite to improve communication
To enable franchisees to sign in to its BKD Connect Platform, BURGER KING® Germany needed a secure authentication system. To solve that problem, it chose to provide franchisees with G Suite accounts. “It’s really easy to set up a new franchisee on the platform. I just create a new G Suite account and Drive folder for it, and it’s ready to go,” says Oliver. G Suite also helps the franchise network to run efficiently, as daily reports are automatically saved to Drive and shared to the appropriate regional network. “Thanks to that system, it’s much easier for any team at headquarters to access the information it needs,” Oliver explains.
BURGER KING® Germany also recently extended its use of G Suite across the whole company. “Following an evaluation of our previous email and productivity software, I made the decision to switch solely to G Suite,” says Oliver. BURGER KING® Germany employees now use Gmail, Calendar, and Drive for their day-to-day productivity needs. “We only just completed the migration, but already, everyone’s happy,” says Oliver. “It’s so easy to share a file using Drive or set up a meeting on Calendar.”
“We’re big fans of Hangouts Meet, and we have two rooms here at our Hanover headquarters equipped with Hangouts Meet hardware,” Oliver adds. “The speech quality is good, and it’s helpful to be able to see every participant, especially when you’re running a meeting with multiple franchisees.”
Optimizing infrastructure to power innovative campaigns
The BURGER KING® app, available for iOS and Android, helps the company to deliver a great customer experience. Through their MyBK accounts, guests can access coupons and special promotions. “We had a really interesting campaign for Easter: guests used the app to hunt for virtual Easter eggs,” explains Oliver. “We knew it was going to be big, and our previous back end wouldn’t have been able to handle the traffic.”
To enable the marketing campaign to go ahead, BURGER KING® Germany moved the back end of the app, along with its website, to Google Cloud. For developing and running its web and app back ends, it now uses App Engine and virtual machines on Compute Engine, as well as Memorystore and Cloud Functions. For monitoring and logging, it uses Stackdriver, and Cloud CDN and Cloud DNS to easily handle its traffic.
“We ran the campaign without any performance issues, even though we were receiving several million hits a day,” says Oliver. Since migrating the back end to Google Cloud, the marketing team also launched the popular “Escape the Clown” campaign. “That campaign blew our minds!” says Oliver. “It wouldn’t have been possible without Google Cloud, because it required a lot of back end capacity.”
To develop the app infrastructure it needs, BURGER KING® Germany relies on Cloudwürdig. “Working with Cloudwürdig is great because the team has the same agile mindset as us,” says Oliver. “When we have a new idea, we just set up a meeting, and in a couple of days the new infrastructure is in place. For Escape the Clown, it only took a few weeks to get everything ready to launch.”
Leveraging integrated tools to grow the business
Using Google Cloud together with G Suite enables BURGER KING® Germany to run its franchise network efficiently, while keeping its IT team lean. “Google Cloud and G Suite are the perfect fit for the way of working at BURGER KING® Germany,” says Oliver. “Many of the company’s operatives are often on the road, visiting restaurants and franchisees. With these tools, they can work flexibly and react quickly to the situation on the ground.”
“In order to grow the business, we need to use the data we receive every day to understand exactly what is happening in our restaurants. With the tools provided by Google Cloud, we can get more guests through the door and offer them a better experience.”
—Oliver Mielentz, IT Manager, BURGER KING® Deutschland GmbH
It also helps to keep infrastructure costs under control. “With Google Cloud, we only pay for what we use, which is really important for us,” Oliver explains. “It means we can scale up quickly if we see an opportunity to react to a trend in customer behavior and launch a new marketing campaign that resonates with the moment. When it’s finished, we can then scale down again, and that definitely saves us money.”
BURGER KING® is now working with Cloudwürdig to add more functionality to the BURGER KING® app using Google Kubernetes Engine. “We like to work with customers long-term to support their digital transformation. BURGER KING® Germany is a great example of how one project can develop into a great collaboration,” says Benny Woletz, Managing Director of Cloudwürdig.
BURGER KING® also plans to expand its presence in Germany and gain a greater market share by further tailoring both its marketing and the way it runs its restaurants to answer its guests’ needs. “In order to grow the business, we need to use the data we receive every day to understand exactly what is happening in our restaurants,” says Oliver. “With the tools provided by Google Cloud, we can get more guests through the door and offer them a better experience.”
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