Future of Work: What You Don’t Know Will Cost You
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The future of work is here—it’s just not evenly distributed. Indeed, many of the technologies, trends, and cultural norms that will drive tomorrow’s workplaces are already reshaping organizations around the world today. We examine this topic in a new Google Cloud report on the future of collaboration and productivity, featuring the results of original research, predictions by business and technology leaders, and recommendations from Google experts.
The report also identifies three important and impactful changes that businesses can make today to catch up with forward-thinking competitors. Here are the highlights:
1. Give people tools that help them save time and work faster.
What is it about work that just isn’t working? Research shows that employees around the world spend significant chunks of their day on low-value activities that get in the way of efficiency, productivity, and innovation. These include attending unnecessary meetings, managing high volumes of email, tracking down the right versions of documents, switching between applications, and generally struggling with outdated technology.
To help their employees spend more time on work that matters, future-minded organizations are replacing legacy business software with cloud-based tools that integrate seamlessly with one another and use automation to make routine tasks less burdensome. For example, an app might surface the right information at the right time so you don’t have to go hunting for it, suggest commonly used phrases as you type, or propose available meeting times and conference rooms. Add up the few minutes you save on each task, and that’s a significant portion of the day you’ve reclaimed for the work that matters.
2. Empower people to access knowledge and share ideas.
Have you ever used Google Search to find your own company’s logo? Or recreated content that already existed because you couldn’t track something down? Employees around the world experience similar challenges when searching for what they need across siloed, ineffective information repositories within their organizations. And that’s a problem, because nearly 80% of business leaders agree that seamless, digital access to knowledge is very important to overall performance, according to a survey sponsored by Google Cloud and conducted by Harvard Business Review Analytic Services.
The solution? Providing employees with centrally managed technology that lets them access and share knowledge more easily, curbing reliance on unsanctioned apps that may put sensitive data at risk. Fast access to relevant information can also help cultivate new opportunities for employees to contribute, whether it’s by suggesting a new product or service, providing feedback on internal processes or business initiatives, or exchanging insights with colleagues across the company. Eighty-nine percent of executives say that for a business to be successful, new ideas must come from everyone across the organization, from senior executives to front-line employees, according to another survey sponsored by Google Cloud and conducted by Harvard Business Review Analytic Services.
3. Let people work how they want: flexibly and collaboratively.
Along with time-saving tools and expanded access to information, two core values are reshaping work for forward-thinking organizations and will help determine the future success of every business: flexibility and collaboration. According to Deloitte research, only 17% of millennials are willing to stay with an employer for more than five years without the opportunity to work where they choose, while 74% of global employees believe that businesses perform better when they encourage teamwork.
Luckily, technology is evolving to support this sweeping shift toward flexible collaboration. We now have tools that let people on opposite sides of the globe work together as a team, from video meetings for face-to-face interaction to digital whiteboards for collective brainstorming. Research shows that more and more businesses are taking advantage of these cloud-powered services: 27% of global executives adopted integrated software suites for collaborative content creation and idea-sharing in the last two years, while an additional 24% plan to do so by 2021, according to Harvard Business Review Analytic Services.
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How Google Workspace Helps Manage, Govern and Protect Sensitive Data
The shift towards a hybrid work style and trends accelerated by the pandemic has resulted in data deluge. With companies and individuals sharing increasingly large volumes of information and collaborating with internal and external stakeholders, the need for innovations for higher security also escalates. View this video to learn how Google Workspace approaches security across content lifecycle from client-side encryption updates, data loss prevention, Google Vault, data regions, labels, and more!
Swiggy: Delivering Local Food Within 40 Minutes
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Founded in 2014, Swiggy started small, delivering food to a few neighborhoods in Bengaluru, India. As the company grew, the team wanted a mapping technology that could help expand the service throughout India.
Swiggy needed a scalable mapping platform that covered a wide geographic area and offered tools to help the company to build an efficient mobile app and website for customers and delivery staff.
Customers find restaurants and order from them using the Android app, iOS app, or the website. Swiggy worked with Google Maps Partner Media Agility and used a variety of Google Maps Platform APIs to develop web and mobile apps that incorporate relevant local restaurant details.
Google Maps Platform Results
- Built a hyper-local delivery service that is growing throughout India at a rate of 25 percent per month
- Deliveries are made quickly, resulting in higher customer satisfaction and retention—users have been so satisfied that nearly 80 percent of its orders are from repeat customers
- Drivers seamlessly handle tens of thousands of orders per day
In order to guarantee fast food delivery, Swiggy returns only restaurants within four to five kilometers of the customer’s location. The Directions API is used by drivers to easily route to restaurants and customers. The customer can track the progress of the delivery and estimated arrival time using a mobile app or the website.
“Google Maps provides the most accurate and reliable data, which is crucial for us because maps and location are central to our business. We also knew Google’s intuitive interface would provide a great customer experience with little to no learning curve… Google Maps’ ability to provide customer location and the distances of nearby restaurants is the backbone of our success, because it ensures a reliable, consistent customer experience,” said Aman Jain, Senior Product Manager, Swiggy.
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L’Oréal: Managing Big-data Complexity with Google Cloud
L’Oreal is a global company with a presence in 150 countries worldwide. Between managing all of its brands and requirements for different countries, L’Oreal looks to data to make insightful business decisions. How does L’Oreal unify its data across all its systems and databases? How does L’Oreal make the data accessible to thousands of employees? In this video, Antoine Castex, Enterprise Architect at L’Oreal, discusses with Martin Omander how L’Oreal built a serverless, multi-cloud warehouse based on Google Cloud.
Chapters:
0:00 – Intro
0:23 – Why does L’Oreal need a new data warehouse?
0:51 – Who is the L’Oreal group?
1:35 – Which systems does L’Oreal use?
2:14 – How does L’Oreal manage complexity?
3:59 – What is ELT?
4:57 – Who are L’Oreal’s data consumers?
5:41 – How L’Oreal built the data warehouse
8:51 – L’Oreal’s future plans
9:10 – Wrap up
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Work beyond borders: How to use G Suite with Microsoft and your favorite third-party applications
The average enterprise uses 129 different applications on a day to day basis. These applications enable critical workflows that drive businesses forward. But when these apps don’t work well together that leads to lost time, frustration, and missed opportunities.
Professionals have access to dozens of applications in their organization. Apps like DocuSign, Box, or Trello can simplify individual processes and drive businesses to adopt newer ways of work. It’s really great that there seems to be an app specifically designed for what we need to get done for each task.
But there’s a downside to this proliferation of apps. The flood of notifications and disconnected processes frustrates users. Our work is spread across more apps than ever before, which inevitably leads to lots of apps switching, and reduces our ability to focus. Context-switching between applications cuts into time spent on value-additive work.
Learn how G Suite works seamlessly with Microsoft and other third-party applications to support key workflows, enhance collaboration, and help teams get to impact quickly.
*Google Workspace, formerly known as G Suite.
Precarious to Precision: How Dainik Bhaskar Corp Transitioned Its Business in a Time of Great Change
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About DB Corp
DB Corp is India’s largest newspaper publisher delivering 62 editions in four languages and selling about 6 million copies per day. The business also has an extensive online and mobile presence.
Headquartered in Bhopal, India, and listed on the Bombay Stock Exchange, DB Corp is India’s largest newspaper group. DB Corp publishes 62 editions in four languages and sells about 6 million newspaper copies per day. Beyond newspapers, DB Corp operates 29 radio stations, 13 portals and two mobile apps.
Like the media industry in general, DB Corp is having to adapt to readers’ increasing preference for accessing news content online – particularly on mobile devices.
However, online advertising is yet to fill the gap left by the leakage of advertising revenues from print. Further disruption occurred when the Indian Government’s implemented a demonetization program in November 2016 that prompted a sharp surge in e-commerce transactions and online banking.
Facing a tsunami of change, DB Corp is developing and executing new strategies to engage consumers and build revenues.
These plans include evolving from an IT-supported business to an IT-enabled company, and finally to an IT-led business that complements its newspapers with online news and updates throughout the day.
DB Corp is building e-commerce properties that leverage its print brands and is moving to increase advertising across its mobile services.
Furthermore, the business is looking to capture information about readers and customers to tailor its publications and services more closely to their needs.
Expertise in Managing Large Data Volumes Behind GCP Selection
However, DB Corp’s on-premises infrastructure and traditional applications could not deliver the flexibility and agility needed to support the transition to real-time news delivery.
In late 2015, DB Corp started evaluating public and private cloud services, including cloud-based application suites and platform-as-a-service offerings. This process led the business to deploy G-Suite and start working with Google Cloud Platform (GCP).
“We selected GCP due to Google’s experience in delivering cloud services, and because nobody else manages data volumes of the magnitude that they do,” says R D Bhatnagar, Chief Technology Officer, DB Corp.
“We were also impressed by the fact GCP had a local team with the skills and expertise to educate us about how best to use its products.”
DB Corp is migrating its websites and key applications to GCP. The business is also upgrading its network to remove bandwidth restrictions that could impede the value provided by GCP services.
The scale and scope of DB Corp’s G Suite and GCP projects has required the business to engage four partners and access technical expertise and support from Google itself. Technical and business experts from the platform as a service provider are providing monthly updates and training sessions with various groups within the organisation, including user communities and the board of directors.
The Google projects at DB Corp are driving a sharp increase in the speed, agility and performance of the business.
“As a senior leader within the organisation, I see the key benefits of GCP and other technologies being lower cost; greater efficiency; and improved business continuity,” says Bhatnagar.
“For example, the current data center team can be redeployed to other initiatives as the technical experts at GCP will be undertaking most of the management and maintenance tasks.”
DB Corp is already making business and financial performance data available in real time from a single source, enabling business teams to make sound, consistent decisions about digital strategies and other key activities. These teams may also address issues or problems before they compromise the quality of content and services provided to consumers.
Deploying Chrome for Meetings across various offices has enabled teams to communicate and collaborate effectively in real time, breaking down geographic barriers, ensuring each member is on the same page and ensuring the business transformation proceeds smoothly.
Sales teams are using Google Forms and Google Sheets to centralize and control tasks such as sales forecasting, reducing the time required to complete reports and updates from up to a week to two hours.
Furthermore, various teams are using calendars to improve organization and productivity. For example, editorial teams are using calendars to track Indian holidays and festivals and deliver relevant content to readers.
Reporters are also using Google Cloud Speech API and Google Cloud Translation API services to capture and document interviews and source material for articles at accuracy rates of 95 percent for Hindi alone.
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