5 Reasons Your Legacy Data Warehouse Won’t Cut It

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As we engage with enterprises across the globe, one thing is becoming clear: Today’s businesses are solving complex business problems that are data-intensive.
But often, their data platform infrastructure is holding them back. Data platform architectures that were designed in the 1990s are not ready to solve business problems for 2020. We don’t have to tell you about the explosive data growth that’s going on for businesses around the world. If you’re managing data infrastructure today, you already know plenty about that data growth.
Ever faster and larger data streams, global business needs, and tech-savvy users are all putting the pressure on IT teams to move faster, with more agility.
Despite all these changes, it is often the legacy, traditional data warehouse where most of the data analytics tasks take place, and they’re underprepared for those demands.
When we talk to people working in IT today, we hear a lot about the constraints that come with operating legacy technology while trying to build a modern data strategy. Those legacy data warehouses likely aren’t cutting it anymore. Here’s why—and here’s what you can do about it.
1. Business agility is hard to achieve with legacy tools.
Business agility is the main goal as organizations move toward completely digital operations. Think of online banking, or retailers staying ahead of always-on e-commerce needs in a competitive environment. All these great, cutting-edge innovations reflect cultural and technical change, where flexibility is essential. A business has to be able to manage and analyze data quickly to understand how to better serve customers, and allow its internal teams to do their best work with the best data available.
We hear that lots of data warehouses running today are operating at 95% or 100%, maxing out what they can provide to the business.
Whether it’s on-premises or an existing data warehouse infrastructure moved wholesale to cloud, those warehouses aren’t keeping up with all the data requests users have. Managing and preventing these issues can take up a lot of IT time, and the problems often compound over time. Hitting capacity limits slows down users and ties up database administrators too.
From a data infrastructure perspective, separating the compute and storage layers is essential to achieve business agility. When a data warehouse can handle your scalability needs and self-manage performance, that’s when you can really start being proactive.
2. Legacy data warehouses require a disproportionate degree of management.
Most of the reports and queries your business runs are probably time-sensitive, and that sense of urgency is only increasing as users and teams see the possibilities of data analytics.
In our engagements with customers, we often observe that they are spending a majority of the time on systems engineering, so that only about 15% of the time is spent analyzing data. That’s a lot of time spent on maintenance work.
Because legacy infrastructure is complex, we often hear that businesses continue to invest in hiring people to manage those outdated systems, even though they’re not advancing data strategy or agility.

To cut time on managing a data warehouse, it helps to automate the system engineering work away from the analytics work, like BigQuery enables.
Once those functions are separated, the analytics work can take center stage and let users become less dependent on administrators. BigQuery also helps remove the user access issues that are common with legacy data warehouses. Once that happens, users can focus on building reports, exploring datasets, and sharing trusted results easily.
3. Legacy data warehouse costs make it harder to invest in strategy.
Like other on-prem systems, data warehouses adhere to the old-school model of paying for technology, with the associated hardware and licensing costs and ongoing systems engineering.
This kind of inefficient architecture drives more inefficiency. When the business is moving toward becoming data-driven, they’ll continue to ask your team for more data. But responding to those needs means you’ll run out of money pretty quickly.
Cloud offers much more cost flexibility, meaning you’re not paying for, or managing, the entire underlying infrastructure stack. Of course, it’s possible to simply port an inefficient legacy architecture into the public cloud.
To avoid that, we like to talk about total cost of ownership (TCO) for data warehouses, because it captures the full picture of how legacy technology costs and business agility aren’t matching up.
Moving to BigQuery isn’t just moving to cloud—it’s moving to a new cost model, where you’re cutting out that underlying infrastructure and systems engineering. You can get more detail on cloud data warehouse TCO comparisons from ESG.
4. A legacy data warehouse can’t flexibly meet business needs.
While overnight data operations used to be the norm, the global opportunities for businesses mean that a data warehouse now has to load streaming and batch data while also supporting simultaneous queries. Hardware is the main constraint for legacy systems as they struggle to keep up.
Moving your existing architecture into the cloud usually means moving your existing issues into the cloud, and we hear from businesses that doing so still doesn’t allow for real-time streaming.
That’s a key component for data analysts and users. Using a platform like BigQuery means you’re essentially moving your computational capabilities into the data warehouse itself, so it scales as more and more users are accessing analytics.
Unlimited compute is a pretty good way to help your business become digital. Instead of playing catch-up with user requests, you can focus on developing new features. Cloud brings added security, too, with cloud data warehouses able to do things like automatically replicate, restore and back up data, and offer ways to classify and redact sensitive data.
5. Legacy data warehouses lack built-in, mature predictive analytics solutions.
Legacy data warehouses are usually struggling to keep up with daily data needs, like providing reports to departments like finance or sales. It can be hard to imagine having the time and resources to start doing predictive analytics when provisioning and compute limits are holding your teams back.
We hear from customers that many of them are tasked with simplifying infrastructure and adding modern capabilities like AI, ML and self-service analytics for business users.
The best stories about digital transformation are those where the technology changes and business or cultural changes happen at the same time. One customer told us that because BigQuery uses a familiar SQL interface, they were actually able to shift the work of data analytics away from a small, overworked group of data scientists into the hands of many more workers.
Doing so also eliminated a lot of the siloed data lakes that had sprung up as data scientists extracted data one project at a time into various repositories to train ML models.
These large-scale computational possibilities save time and overhead, but also let businesses explore new avenues of growth. AI and ML are already changing the face of industries like retail, where predictive analytics can provide forecasting and other tasks to help the business make better decisions. BigQuery lets you take on sophisticated machine learning tasks without moving data or using a third-party tool.
We designed BigQuery so that our engineers deploy the resources needed for you to scale. It means your focus can change entirely toward meeting the needs the business has put forth, and bringing a lot more flexibility.
BigQuery is fully serverless and runs on underlying Google infrastructure, so it integrates with our ecosystem of data and analytics partner tools. This architecture means you’re continually getting the most up-to-date software stack—analytics that scale, real-time insights, and cutting-edge functionality that includes geospatial and machine learning right from the SQL interface.
Streamline your path to data warehouse modernization with BigQuery by learning about Google Cloud’s proven migration methodology and get started with your data warehouse by applying for our migration offer.
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Value Realization with Google Cloud for Retail SAP Data
Retail engagements have changed drastically over the last few years, and by the virtue of COVID-19 pandemic, retail data and customers’ expectations plummeted. To drive value and transformation across the entire value-chain retailers can make most of Google Cloud’s secure, reliable IaaS by migrating their SAP systems and taking advantage of integrations, insights and innovations. In times of change retail companies can gain maximum visibility of SAP data unlocking Google Cloud’s infrastructure modernization and Big Data and analytics capabilities. Watch the video to understand how Google Cloud and SAP partnership is a golden handshake for retail businesses’ future.
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New Capabilities in Google Cloud Dataprep: A Must-Read for Data Teams
In this video, Bertrand Cariou, Sr. Director Product Marketing, Trifacta and Sean Ma, Sr. Director, Product Management, Trifacta take a deep dive into new capabilities for Cloud Dataprep.
They walk us through several new features to enable a wider range of use cases with Cloud Dataprep; and, major enhancements to existing features asked for by enterprises.
Some of the new capabilities include:
- New connectivity with Google Sheets, Microsoft Excel, Oracle, SQL Server, DB2, and Salesforce
- New Data Pipeline Orchestration & Alerting
- Advanced Performance Optimization
- Fine Grain Data Access through OAuth
The walkthrough will also host a demonstration that exemplifies the new capabilities in the product itself.
Finally, Bertrand and Sean show an end-to-end data pipeline example that connects diverse data sources from multiple flows into a sequence that can be designed in Cloud Dataprep and integrated with Cloud Functions.
Google Cloud Celebrates Journey of 3 Inspiring Founders for the Asian Pacific American Heritage Month

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May is Asian Pacific American Heritage Month —a time for us to come together to celebrate and remember the important people and history of Asian and Pacific Island heritage. This feature highlights three AAPI founders from the Google For Startups community.
Read on to learn how these three founders built their businesses, leverage Google tech, and suggestion they have for aspiring entrepreneurs.

CultivatePeople
Founder: Lola Han
Description: CultivatePeople’s compensation software, Kamsa, provides global market pay rate data and helps companies make data-driven salary decisions so they can attract and retain their most valuable asset: employees.
Why GCP: “CultivatePeople began using GCP when integrating SSO/SAML authentication after our SaaS product became a high priority. We were able to exceed our clients’ expectations and increase their level of trust in our platform’s capabilities. We’re currently investigating additional machine learning products, such as Cloud AutoML, that will allow us to quickly deliver exciting features.”
Note from the Founder: “I grew up with immigrant parents who value stability and are risk-averse. My parents discouraged me from starting my own company because they didn’t want to see me struggle financially or see my health suffer (due to stress). I felt strongly about what CultivatePeople could do, so I started the company as a sole founder in 2017 and watched it double in size year over year since. While the ones I love most may not have cheered me on initially, it was important for me to hang on to the encouraging words of former bosses, executives, and founders to keep me focused on my mission.
My advice for other AAPI founders is to be a “silent assassin” and believe in the mission and values of your organization. Always remember to stop along the way and:
1) Enjoy the journey by celebrating wins and giving yourself credit;
2) Follow your intuition—it’s (almost) always right;
3) Recognize and invest in your people regularly (ie. give increases more than once a year, if warranted);
4) Give regular words of affirmation to employees on even small achievements.”

Swit
Founder: Josh Lee and Max Lim
Description: Swit is a team collaboration platform that seamlessly combines team chat with task management by allowing teams to turn their conversations into trackable tasks and share tasks to chat with simple drag-and-drop functionality, ensuring everyone is on the same page and projects get done faster.
Why GCP: “Swit is a cross-category hybrid work tool for chat and tasks. This functionality requires more complicated and heavier architecture for performance. So, configuring and managing virtual machines was really challenging to scale up our systems, while handling occasional unexpected traffic surges and frequent updates. Eventually we divided our monolithic architecture into 35 microservices when we launched our official product. The migration to GKE took around one month, and it turned out to be well worth the effort—our systems became able to offer high scalability and enough resilience to keep its uptime no matter what happened. Now we’re operating 84 workloads and 252 microservices with high stability with remarkably low downtime – less than 0.00001%/year.”
Note from the Founder: “As an AAPI founder based in Silicon Valley, I feel proud of the work ethics and diligence fellow Korean American entrepreneurs and professionals have long demonstrated here. Especially with K-pop breaking into the mainstream, I feel even more proud of our culture that strives toward an absolute perfection molded through years of training and dedication. The mission-driven culture of Silicon Valley coupled with Google’s edging technology and creativity really helped us build a product that not only encompasses verticals but also transcends cultures. Swit is growing at an unprecedented rate, and we hope to join the long list of successful AAPI entrepreneurs here. Swit’s close network with the AAPI community wouldn’t have been possible without Google support. We are grateful for this collaborative environment, and we hope to become the next-generation ambassador for collaboration after Google.”
Check out more from Swit in their founder story.

WISY
Founder: Min Chen
Description: Wisy develops technology to bring digital efficiency into the physical world, supporting consumer products businesses and making them thrive in the new economy. All of us have a bad experience when we can’t find the product we want to buy. That is a $1.9T problem in the consumer-packaged goods industry that Wisy is solving with AI and analytics to help manufacturers and retailers sell more by reducing out-of-stocks and waste at a global scale.
Why GCP: “GCP has an intuitive, easy to use interface, was lower cost, and offered preemptible instances with flexible compute options. Some of the reasons why Wisy decided to use GCP include instance and payment configurability, privacy and traffic security, cost-efficiency, and Machine Learning.
Wisy has been able to advance quickly with product development, as well as collaborate better and iterate faster in the creation of our AI models, while reducing costs by 40%. At Wisy, we are solving a problem that affects everyone who shops at a store.“
Note from the Founder: “Two years ago, I moved to San Francisco to expand my second startup, Wisy. This is when I learned that my name ‘Min’ stands for ‘minority.’ I was born in China, raised in a Black community in Panama, received scholarships to attend both Carnegie Mellon and UC Berkeley. I worked for 20 years in several countries, but I have never felt so discriminated against due to my race, ethnicity, gender and age than during my time in Silicon Valley. However, this is also the place I learned that my diverse life experience is my competitive advantage. My background enables me to recruit and relate to people in different countries, create scalable and flexible products for multinational customers, and run global operations efficiently.
My recommendation to AAPI founders is to find strength in their multicultural background. Don’t hide what makes you unique, do not limit yourselves, and do not let others limit you. You will lose your edge when trading authenticity for validation. Be proud and own your story.”
If you want to learn more about how Google Cloud can help your startup, visit our Startup Program application page here and sign up for our monthly startup newsletter to get a peek at our community activities, digital events, special offers, and more.To learn more about how you can help #StopAsianHate during Asian Pacific American Heritage Month and beyond, visit their website here.
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AI-powered Cameras Help You Serve Your Pets Better. Learn How
Watch the video to learn how you can leverage Google Cloud platform and AI functions to build pet-detection cameras that can capture and send image-based alert messages on your phone to notify when your pets arrive or leave.

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Sure, machine learning is becoming a business imperative, but how does it work in practice?
That’s the subject of a new step-by-step guide to solving business problems with artificial intelligence and ML, based on insights gathered by IDG Research Services.
Its publication comes at a time when technology leaders face growing pressure to embrace these emerging technologies, yet many have questions about how to get started.
It has real-life examples such as a health services company that used ML to reduce support ticket-resolution time from 48 minutes to six.
In another section, a financial services VP explains that cloud-based ML services enable his company to avoid spending money on computing resources that sit idle.
The guide also includes concrete tips for new ML adopters, provided by the CIOs and other IT leaders who participated in IDG’s research. For example, a real-estate CIO recommends the use of third-party tools that rely on AI and ML technologies, while a financial services VP highlights the challenge and potential of incorporating unstructured data into ML initiatives.
Download the guide now!
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