For over six decades now, ASICS, a Japanese footwear, and sports equipment provider—for some of the biggest names in the sporting world—has been in the business of making sport a part of people’s lives. From manufacturing basketball shoes in 1949, ASICS soon began to design sports shoes for Olympians.

Headquartered in Kobe, Japan, ASICS is an acronym for the Latin phrase Anima Sana In Corpore Sano, meaning Sound Mind in a Sound Body.

“With over 65 years of history in the sporting goods business, we care for more than just quality products. We’re obsessed with customer experience,” says Paul Miles, Senior General Manager, Global Marketing Division, ASICS.

And without technology that’s not possible.

“Technology is helping us work better with athletes wherever they are. Whether it’s studying their performance, predicting the needs of customers through data, developing our products or simply inventing. Tech is enabling a new realm of possibility. When tech enables collaboration without limitation, the customer wins,” says Miles.

Watch the video to find out how ASICS has retained its place and how it continues to beat competition in a crowded sports market.

Can you remember the last time you asked a child to do something how did you convince them to do what you wanted? How many times did they ask you why probably more than once, right? So we know change is hard when we ask someone to make a change we’re asking a lot from them. Very often with IT projects we expect people to change, we don’t really think through the implications of this.

The purpose of this video is to guide you to migrate to Chromebooks and help you understand the reason why. When putting together your change management plan there’s a much larger chance of your project being able to deliver on its business objectives.

Introducing new technology into your organization is an exciting step. However, change management and workforce adoption of the new technology can be challenging. Get insights from Google’s Chrome Enterprise expert on change management strategies and best practices for increasing Chromebook adoption in your organization.

Eli Lilly leverages Google Cloud’s machine translation to globalize content to serve their multilingual employees. Watch the video to learn how the healthcare company built an in-house solution powered by Google Cloud APIs to address the challenge of translating multilingual content at scale. Also explore Google’s innovations and investments into services for language translations produced for machine learning (also called as machine translation or neural machine translation) for safe and secure documents and text translation via an easy-to-use interface and API.

Running a business is everybody’s dream but only a few get to realize it. Among the many hurdles that entrepreneurs face, setting up the business with everyday tools like business emails, calendars, and finding cost-effective ways to collaborate are imperatives.

But it isn’t a struggle in the age of the cloud. Cloud computing takes care of infrastructure costs, breaks geographical boundaries, and makes collaboration across continents a walk in the park.

Google’s G Suite—a cloud-based collaboration and productivity platform—helps organizations achieve exactly that. G Suite is an affordable option to keeping your business organized. It’s the one stop shop for collaborating, creating consistency, and developing the professionalism your business needs.

What does that essentially mean?

Your marketing teams can create pitch presentations on Slides by collaborating in real time. All of them can work on the same version of the presentation all at once, ensuring everybody is on the same page.

Your finance teams can move over complex spreadsheet formulas and analyse costs just by asking—in words—Google Sheets to throw up answers to questions like: “What was our average spend last month?”

Your executive boards can meet on Hangouts from wherever they are, leading to faster decision-making.

Amber Hurdle, author of The Bombshell Business Woman, expands on the Tech Tools chapter of her book, by walking through how she uses G Suite to streamline her business.