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AutoML Vision: Among the Fastest and Easiest Way to Adopt AI for Your Enterprise
What’s among the largest impediment to the adoption of AI within enterprises? Not enough access to skills. According to 80 percent of business respondents to an EY survey, the top challenge to an enterprise AI program is the lack of requisite talent.
What companies need today is a way to facilitate—and therefore accelerate—the adoption of AI. There are a few challenges that need to be overcome. Two of the most critical challenges include the data science skills required to create customized models, and the right IT skills to power the underlying infrastructure.
Both of these skills are hard and expensive to come by.
There are ways around this problem. Google Cloud’s recently launched AutoML Vision is one such solution. It significantly lowers the amount of IT and data science heavy lifting required to start customized machine learning applications around computer vision.
That’s possibly one of the reasons why Google is the most popular cloud provider for data scientists, according to the State of Data Science.
In this short and simple-to-understand video, Yufeng Guo, Developer and Machine Learning Advocate at Google Cloud, walks you through a real use case of AutoML Vision.
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How e-Com Firm Bukalapak Achieved 5X ROAS With Machine Learning
In 2018, Indonesia accounted for 94% of SEA’s $23 billion e-commerce industry. Today, the country’s massive e-commerce sector continues to grow, along with the number of brands looking for innovative ways to compete for a piece of the pie.
As one of the largest e-commerce companies in the region, Bukalapak receives a high volume of website visitors via direct traffic, Shopping ads, Google Display Network ads, and YouTube ads.
But when the brand noticed too many potential customers were browsing its website without converting, it knew it had to reconsider its marketing strategy. In an effort to reach consumers who were more likely to buy its products, Bukalapak turned to Smart Shopping campaigns.
Experimenting with Automation
By combining standard shopping and dynamic remarketing campaigns, Smart Shopping campaigns use automated bidding and ad placement to promote products to users across Search, Display, and YouTube. The automated solution also allows brands to reach high-value users who have already seen its ads or visited its site directly but left without converting.
Always open to trying new strategies, Bukalapak launched a three-month Smart Shopping campaign focused on 5% of its Shopping ads traffic using a maximize conversion value bidding strategy. The rest of the brand’s traffic (95%) was assigned standard shopping and dynamic remarketing campaigns, and the results of these were measured against the automated alternative.
The team was able to launch the Smart Shopping campaign with little manual effort by:
- creating a separate campaign with a determined traffic split and a recommended daily budget.
- uploading the Bukalapak logo and image banner for responsive display ads.
- designating Indonesia as the country of sale.
The campaign combined the brand’s existing product feed with Google’s machine learning algorithm to serve more than 40 million products to potential customers across multiple channels — all while automating ad placement and bidding for maximum conversion value.
Smart Shopping Campaign Saves Time, Boosts ROAS
The Smart Shopping campaign achieved 5X higher ROAS than the standard shopping effort while also driving 4X more conversions and 300% growth in conversion value, leading to 2.5X more new customers.
“The automation not only allowed the team to focus less on manual campaign optimization but also helped them boost relevance among high-value users,” said Tushar Bhatia, associate vice president of growth at Bukalapak.

The impressive results encouraged Bukalapak to increase its investment in Smart Shopping campaigns by 27X over the past year. The brand plans to remain at the forefront of innovation by continually testing new products and further optimizing its campaign strategies.
Transcend from Prototype to Production: Train Your ML models with Vertex AI

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You’re working on a new machine learning problem, and the first environment you use is a notebook. Your data is stored on your local machine, and you try out different model architectures and configurations, executing the cells of your notebook manually each time. This workflow is great for experimentation, but you quickly hit a wall when it comes time to elevate your experiments up to production scale. Suddenly, your concerns are more than just getting the highest accuracy score.
Sound familiar?
Developing production applications or training large models requires additional tooling to help you scale beyond just code in a notebook, and using a cloud service provider can help. But that process can feel a bit daunting.
To make things a little easier for you, we’ve created the Prototype to Production video series, which covers all the foundational concepts you’ll need in order to build, train, scale, and deploy machine learning models on Google Cloud using Vertex AI.
Let’s jump in and see what it takes to get from prototype to production!
Getting started with Notebooks for machine learning
Episode one of this series shows you how to create a managed notebook using Vertex AI Workbench. With your environment set up, you can explore data, test different hardware configurations, train models, and interact with other Google Cloud services.
Storing data for machine learning
When working on machine learning problems, it’s easy to be laser focused on model training. But the data is where it all really starts.
If you want to train models on Vertex AI, first you need to get your data into the cloud. In episode 2, you’ll learn the basics of storing unstructured data for model training and see how to access training data from Vertex AI Workbench.
Training custom models on Vertex AI
You might be wondering, why do I need a training service when I can just run model training directly in my notebook? Well, for models that take a long time to train, a notebook isn’t always the most convenient option. And if you’re building an application with ML, it’s unlikely that you’ll only need to train your model once. Over time, you’ll want to retrain your model to make sure it stays fresh and keeps producing valuable results.
Manually executing the cells of your notebook might be the right option when you’re getting started with a new ML problem. But when you want to automate experimentation at scale, or retrain models for a production application, a managed ML training option will make things much easier.
Episode 3 shows you how to package up your training code with Docker and run a custom container training job on Vertex AI. Don’t worry if you’re new to Docker! This video and the accompanying codelab will cover all the commands you’ll need.
CODELAB: Training custom models with Vertex AI
How to get predictions from an ML model
Machine learning is not just about training. What’s the point of all this work if we don’t actually use the model to do something?
Just like with training, you could execute predictions directly from a notebook by calling model.predict. But when you want to get predictions for lots of data, or get low latency predictions on the fly, you’re going to need something more than a notebook. When you’re ready to use your model to solve a real world problem with ML, you don’t want to be manually executing notebook cells to get a prediction.
In episode 4, you’ll learn how to use the Vertex AI prediction service for batch and online predictions.
CODELAB: Getting predictions from custom trained models
Tuning and scaling your ML models
By this point, you’ve seen how to go from notebook code, to a deployed model in the cloud. But in reality, an ML workflow is rarely that linear. A huge part of the machine learning process is experimentation and tuning. You’ll probably need to try out different hyperparameters, different architectures, or even different hardware configurations before you figure out what works best for your use case.
Episode 5, covers the Vertex AI features that can help you with tuning and scaling your ML models. Specifically, you’ll learn about hyperparameter tuning, distributed training, and experiment tracking.
CODELAB: Hyperparameter tuning on Vertex AI
CODELAB: Distributed Training on Vertex AI
We hope this series inspires you to create ML applications with Vertex AI! Be sure to leave a comment on the videos if you’d like to see any of the concepts in more detail, or learn how to use the Vertex AI MLOps tools.
If you’d like try all the code for yourself, check out the following codelabs:
What Interests Baseball Fans? Unravel with Google’s Data Science Tools and ML

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The game of baseball has no shortage of statistics — from batting average to exit velocity, strikeouts to wins above replacement. Among all sports, Major League Baseball (MLB) arguably contains the most analytical and data-driven participants and fan base. Subconsciously or viscerally, players and managers on the field and those following from anywhere are constantly assessing and making decisions based off of game play trends and expectations — whether a batter will come through with a hit in an important situation, when a pitcher should be pulled. Less analyzed, however, is what leads fans to become engaged with certain players or teams, and what factors drive their love of the game. This is the motivation behind the problem being posed by Major League Baseball in their Kaggle competition for Player Digital Engagement Forecasting. Can you use machine learning to deconstruct baseball fandom?
This competition asks you to predict measures of digital engagement for each active player on a daily basis during the MLB season. So, how large was the surge in fan interest after Joe Musgrove threw the first no-hitter in Padres history? Is Shohei Ohtani’s engagement higher when he pitches well, when he hits a monster home run…or when he does both? You’re provided a wealth of game, team and player information – detailed stats, awards, rosters, and transaction information – as well as social and digital engagement data as your inputs. Data scientists will recognize this as an exciting forecasting problem with both traditional regression and time series components, where having this input data just prior to the prediction date is critical to determining which players will receive the most engagement.
With so many variables in the game, there are an endless number of vectors which could possibly influence fan engagement. Eleven-time All-Star Miguel Cabrera delighted fans by hitting the first home run of the season – in the snow! Occasionally a lesser-known player like Musgrove or Carlos Rodón “wins the day” with an unlikely no-hitter. And sometimes just getting traded to an iconic franchise like the Yankees generates a ton of fan interest, like it did for Rougned Odor in early April.

As these examples show, a player’s digital engagement can be pretty dynamic during the season, with many different potential contributors to who is “trending” on a given day. How can you use data to uncover which factors are the most influential of engagement with each player’s digital content?
Ready to play ball? Check out the competition on Kaggle for all the details. $50,000 in prizes is up for grabs in two prize categories. The code competition puts your machine learning skills to the test, to see who can build the most accurate forecasting models to predict daily digital engagement for every active player. You’ll have until July 31st to build your models and then be evaluated on a future time frame, which will determine the winners. For data visualization and exploration experts out there, the explainability prizes give you an opportunity to analyze more broadly which factors, even those outside of what we’re providing directly, most influence digital engagement. You’ll be evaluated on how well you can use what the data is telling you to support your findings.
And if you’re looking to get started, we’ve provided an introductory video and some notebook tutorials, including a starting point for harnessing the power of Vertex AI through tools including Cloud Notebooks, Explainable AI, and Vizier.
With the second half of the season upon us, it’s an exciting time to be an MLB fan. With this Kaggle competition, it’s also a perfect opportunity to use data science to help understand baseball fandom and potentially earn some of your own accolades in the process. Step up to the plate!
Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.
Enterprises can Push the Limits of Edge Even Further!

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Whether with the cloud or within their own data centers, enterprises have undergone a period of remarkable consolidation and centralization of their compute resources. But with the rise of ever more powerful mobile devices, and increasingly capable cellular networks, application architects are starting to think beyond the confines of the data center, and looking out to the edge.
What exactly do we mean by edge? Think of the edge as distributed compute happening on a wide variety of non-traditional devices — mobile phones of course, but also equipment sensors in factories, industrial equipment, or even temperature and reaction monitoring in a remote lab. Edge devices are also connected devices, and can communicate back to the mothership over wireless or cellular networks.
Equipped with increasingly powerful processors, these edge devices are being called upon to perform tasks that have thus far been outside the scope of traditional IT. For enterprises, this could mean pre-processing incoming telemetry in a vehicle, collecting video in kiosks at a mall, gathering quality control data with cameras in a warehouse, or delivering interactive media to retail stores. Enterprises are also relying on edge to ingest data from outposts or devices that have even more intermittent connectivity, e.g., oil rigs or farm equipment, filtering that data to improve quality, reducing it to right-size information load, and processing it in the cloud. New data and models are then pushed back to the edge; in addition, we can also push configuration, software, and media updates and decentralize processing workload.
Edge isn’t all about enabling new use cases – it’s also about right-sizing environments and improving resource utilization. For example, adopting an edge model can also relieve load on existing data centers.
But while edge computing is full of promise for enterprises, there are many pieces that are still works in progress. Further, developing edge workloads is very different from developing traditional applications, which enjoy the benefits of persistent data connections and run on well-resourced hardware platforms. As such, cloud architects are still in the early days of figuring out how to use and implement edge for their organizations.
Fortunately, there are tools you can use to help ease the transition to edge computing — and that likely fit into your organization’s existing computing systems. Kubernetes, of course, but also higher level management tools like Anthos, which provides a consistent control plane across cloud, private data center and edge locations. Other parts of the Anthos family – Anthos Config Management and Anthos Service Mesh — go one step further and provide consistent, centralized management to your edge and cloud deployments. And there’s more to come.
For the remainder of this blog post, we’ll dive deeper into the past and current state of edge computing, and the benefits that architects and developers can expect to see from edge computing. In a next post, we’ll take a deeper look at some of the challenges that designing for edge introduces, and some of the advantages the average enterprise has in adopting the edge model. Finally, we’ll look at the Google Cloud tools that are available today to help you build out your edge environment, and look at some early customer examples that highlight what’s possible today — and that will spark your imagination for what to do tomorrow.
The evolution of edge computing
The edge is not a new concept. In fact, it’s been around for the last two decades, spanning many use cases that are prevalent today. One of the first applications for edge was to use content delivery networks (CDN) to cache and serve daily static website pages near clients, for example, web servers in California data centers serving financial data to European customers.
As connectivity has improved and software evolved, the edge has evolved too, and the focus has shifted towards using edge to distribute services. First, simple services expanded from static HTML to javascript libraries or image repositories. Common functions like image transformation, credit and address validation support services followed. Soon, organizations were deploying more complex cloudlet and clustered microservices installations, as well as distributed and replicated datasets. The term “endpoint” became ubiquitous, and APIs profilerated.
In parallel, there’s been an explosion of creativity in hardware, microcontrollers and dedicated edge devices. Fit-for-purpose products were deployed globally. Services like Google Cloud IoT Core extended our ability to manage and securely connect these dispersed devices, allowing platform managers to register tools and leverage managed services like Pub/Sub and Dataflow for data ingestion. And with Kubernetes, large remote clusters — mini private clouds in and of themselves — operate as self-healing, autoscaling services across the broader internet, opening the door to new models for applications and architectural patterns. In short, both distributed asynchronous systems and economies have blossomed.
What does this mean for enterprises? For the purposes of this series, edge means you can now go beyond the corporate network, beyond cloud VPCs, and beyond hybrid. The modern edge is not sitting at a major remote data center, nor is it a CDN, cloud provider, or in a corporate data center rack — it’s just as likely to look like 100 of these attached to a thousand sensors.

Edge, in short, is about having hardware and devices installed at remote locations that can process and communicate back the information they collect and generate. The edge management challenge, meanwhile, is being able to push configuration and software/model/media updates to these remote locations when they are connected.
Enable new use cases
Today, we have reached a new threshold for edge computing — one where micro-data-processing centers are deployed as the edge of a fractal arm, as it were. Together, they form a broad, geographically distributed, always-on framework for streaming, collecting, processing and serving asynchronous data. This big, loosely coupled application system lives, breathes and grows. Always changing, always learning from the data it collects — and always pushing out updated models when the tendrils are connected.
Right now, the rise of 5G is pushing the limits of edge even further. Devices enabled with 5G can transmit using a mobile network — no ISP required — enabling connectivity anywhere within reach of a cell tower. Granted, these networks have lower bandwidth, but they are often more than adequate for certain types of data, for example fire sensors in forests bordering remote towns that emit temperature or carbon monoxide data periodically. Recently, Google Cloud partnered with AT&T to enhance business use of 5G edge technology but there is so much more that can be done.
Reduce data center investments
In addition to enabling the digitization of a broad range of new use cases, adopting edge can also benefit your existing data center.
Let’s face it: data centers are expensive to maintain. Moving some data center load to edge locations can reduce your data center infrastructure investment, as well as compute time spent there. Edge services tend to have much lower service level objectives (SLOs) than data center services, driving lower levels of hardware investment. Edge installations also tend to tolerate disconnectedness, and thus function perfectly well with lower SLOs — and lower costs.
Let’s look at an example of where edge can really reduce costs: big data. Back in the day, we used to build monolithic serial processors — state machines — that had to keep track of where they were in processing in case of failure. But time and again, we’ve seen that smaller, more distributed processing can break down big, expensive problems into smaller, more cost-effective chunks.
Starting with the explosion of MapReduce almost 20 years ago, big-data workloads were parallelized across clusters on a network, and state management was simplified with intermediate output to share, wait for, or restart processing from checkpoints. Those monolithic systems were replaced by cheaper, smarter, networked clusters and data repositories where parallel work could be executed and rendered into workable datasets.
Flash forward to today, and we are seeing those same concepts applied and distributed to edge data-collection points. In this evolution of big data processing, we are scaling up and out to the point where observation data is so massive that it must first be prefiltered, and then preprocessed down to a manageable size and still be actionable. Only then should it be written back to the main data repositories for more resource-intensive processing and model building.
In short, data collection, cleanup, and potentially initial aggregation happens at the edge location, which reduces the amount of junk data sitting in costly data stores. This increases performance of the core data warehouse, and reduces the size and cost of network transfers and storage!
The edge is a huge opportunity for today’s enterprises. But designing environments that can make effective use of the edge isn’t without its challenges. Stick around for part two of this series, where we look at some of the architectural challenges typically encountered while designing for the edge and how we begin to address them.
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What is BigQuery?
BigQuery is Google Cloud’s enterprise data warehouse designed to help you ingest, store, analyze, and visualize big data with ease.
Organizations rely on data warehouses to aggregate data from disparate sources, process it, and make it readily available for data analysis that supports their strategic decision-making.
You can ingest data into BigQuery either through batch uploading or streaming data directly to deliver real-time insights.
As a fully-managed data warehouse, Google takes care of the infrastructure so you can focus on analyzing your data up to petabyte scale.
BigQuery supports the same Structured Query Language, or SQL, for analyzing your data, which you may be familiar with if you’ve worked with ANSI-compliant relational databases in the past.
If you’re looking to create machine learning models using your enterprise data, you can do so with BigQuery ML.
With only a few lines of SQL, you can train and execute models on your BigQuery data without needing to move it around.
When it comes time to visualize your data, BigQuery integrates with Looker, as well as several other business intelligence tools across our partner ecosystem.
Now, how do you use BigQuery?
Luckily, it’s straightforward to get up and running with BigQuery.
After creating a GCP project, you can immediately start querying public data sets, which Google Cloud hosts and makes available to all BigQuery users, or you can load your own data into BigQuery to analyze.
Interacting with BigQuery to load data, run queries, or even create ML models can be done in three different ways.
First is by using the UI and the Cloud Console. Second is by using the BigQuery command line tool. And third is by making calls to the BigQuery API, using client libraries available in several languages.
BigQuery is integrated with Google Cloud’s Identity and Access Management Service so you can securely share your data and analytical insights across the organization.
What does it cost to use BigQuery?
With BigQuery, you pay for storing and querying data and streaming inserts.
Loading and exporting data are free of charge.
Storage costs are based on the amount of data stored and have two rates based on how often the data is changing.
Query costs can be either on demand, meaning you are charged per query by the amount of data processed, or flat rate for customers who want to purchase dedicated resources.
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