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Transform Your Customer Experience with Latest Database Innovations

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Discover how Google Cloud's latest database innovations are reshaping customer experiences, empowering businesses to harness data and deliver exceptional services. Explore transformative technologies and success stories in this article. Read now!

We’re all accustomed to Google magic in our daily lives. When we need information like the time a store closes, the best route to a destination, help cooking a favorite recipe — we just ask Google. Google is known for providing useful information everywhere, wherever you are.

But for business, it isn’t so easy to get answers to important questions. In a recent study by HBR, only 30% of respondents report having a well-articulated data strategy and, at most, 24% of respondents said they thought their organization was data-driven. If you asked, most of these executives would probably tell you they’re drowning in data, so how come they’re struggling to be data-driven?

Data’s journey begins in operational databases, where the data is born as users and systems interact with applications. Operational databases are the backbone of applications and are essential ingredients for building innovative customer experiences. At Google Cloud, we have been focused on building a unified and open platform that provides you the easiest and fastest way to innovate with data. Google’s data cloud enables data teams to manage each stage of the data lifecycle from operational transactions in databases to analytical applications across data warehouses, lakes, data marts, and to rich data-driven experiences.

For example, Merpay, a mobile payment service in Japan, wanted to build its experience on a database that delivered on requirements around availability, scalability and performance. By using Cloud Spanner, Merpay was able to reduce overhead costs and ultimately devote engineering resources to developing new tools and solutions for their customers.

If you’re looking to bring the same kinds of transformation to your organization, let’s dive into the latest database announcements and how they can help you do that:

Tap into transformative database capabilities

Google’s data cloud allows organizations to build transformative applications quickly with our one-of-a-kind databases such as Cloud Spanner, Google Cloud’s fully managed relational database with global scale, strong consistency, and industry leading 99.999% availability. Leading businesses across industries such as Sabre, Vimeo, Uber, ShareChat, Niantic, and Macy‘s use Spanner to power their mission-critical applications and delight customers. Recent innovations in Spanner such as granular instance sizing and PostgreSQL interface lower the barrier to entry for Spanner, thus making it accessible for any developer and for any application, big or small.

In that effort, we are excited to announce Spanner free trial instances to give developers an easy way to explore Spanner at no cost. The new free trial for Spanner provides a zero-cost, hands–on experience to try out Spanner and comes with guided tutorials and a sample database. The Spanner free trial provides a Spanner instance with 10GB storage for 90 days. Customers can upgrade to a paid instance anytime during the 90-day period to continue exploring Spanner and unlock the full capabilities of Spanner, such as unlimited scaling and multi-region deployments. To learn more about the new free trial, you can read this blog and watch this short video. Start your free trial today in the Google Cloud console.

We’re also excited to announce the preview of fine-grained access control for Spanner that lets you authorize access to Spanner data at the table and column level. Spanner already provides access control with Identity and Access Management (IAM) which enables a simple and consistent access control interface for all Google Cloud services. With fine-grained access control, it’s now easier than ever to protect your transactional data in Spanner and ensure appropriate security controls are in place when granting access to data. Learn more about fine-grained access control in this blog.

Generate exponential value from data with a unified data cloud

Google’s common infrastructure for data management has many advantages. Thanks to our highly durable distributed file systems, disaggregated compute and storage at every layer, and high-performance Google-owned global networking, we’re able to provide best-in-class, tightly integrated operational and analytical data services with superior availability and scale at the best price- performance and operational efficiency.

In that effort, today we’re excited to announce Datastream for BigQuery, now in preview. Developed in close partnership with the BigQuery team, Datastream for BigQuery delivers a unique, truly seamless and easy-to-use experience that enables real-time insights in BigQuery with just a few steps.

Datastream efficiently replicates updates directly from source systems into BigQuery tables in real-time by using BigQuery’s newly developed Change Data Capture (CDC) and Storage Write API’s UPSERT functionality. You no longer have to waste valuable resources building and managing complex data pipelines, self-managing staging tables, tricky DML merge logic, or manual conversion from database-specific data types into BigQuery data types. Just configure your source database, connection type, and destination in BigQuery and you’re all set.

Klook, a Hong Kong-based travel company, is one industry-leading enterprise using Datastream for BigQuery to help drive better business decisions. “Prior to adopting Datastream, we had a team of data engineers dedicated to the task of ingesting data into BigQuery, and we spent a lot of time and effort making sure that the data was accurate,” said Stacy Zhu, senior manager for data at Klook. “With Datastream, our data analysts can have accurate data readily available to them in BigQuery with a simple click. We enjoy Datastream’s ease of use and its performance helps us achieve large scale ELT data processing.”

Achievers, an award-winning employee engagement software and platform, recently adopted Datastream, as well. “Achievers had been heavily using Google Cloud VMs (GCE), and Google Kubernetes Engine (GKE)” says Daljeet Saini, lead data architect at Achievers. “With the help of Datastream, Achievers will be streaming data into BigQuery and enabling our analysts and data scientists to start using BigQuery for smart analytics, helping us take the data warehouse to the next level.”

To make it easier to stream database changes to BigQuery and other destinations, Datastream is also adding support for PostgreSQL databases as a source, also in preview. Datastream sources now include MySQL, PostgreSQL, AlloyDB for PostgreSQL, and Oracle databases, which can be hosted on premises, on Google Cloud services such as Cloud SQL or Bare Metal Solution for Oracle, or anywhere else on any cloud.

Key use cases for Datastream include real-time analytics, database replication via continuous change data capture, and enablement of event-driven application architectures. In real-world terms, real-time insights can help a call center provide better service by measuring call wait times continuously, rather than retrospectively at the end of the week or month. And retailers or logistics companies that do inventory management based on real-time data can become far less wasteful than if it were based on periodic reports.

Accelerate your modernization journey to the cloud

In recent years, application developers and IT decision makers have increasingly adopted open-source databases to ensure application portability and extensibility and prevent lock-in. They’re no longer willing to tolerate the opaque costs or the overpriced and restrictive licensing of legacy database vendors.

In particular, PostgreSQL has become the emerging standard for cloud-based enterprise applications. Many organizations are choosing to standardize on PostgreSQL to reduce the learning curve for their teams and avoid the lock-in from the previous generation of databases. Google’s data cloud offers several PostgreSQL database options including AlloyDB for PostgreSQL, a PostgreSQL-compatible database that provides a powerful option for migrating, modernizing, or building commercial-grade workloads

To help developers and data engineers modernize and migrate their applications and databases to the cloud, we’re pleased to announce, in preview, that our Database Migration Service (DMS) now supports PostgreSQL migrations to AlloyDB. DMS makes the journey from PostgreSQL to AlloyDB easier and faster, with a serverless migration you can set up in just a few clicks. Together with Oracle to PostgreSQL data and schema migration support, also in preview, DMS gives you a way to modernize legacy databases and adopt a modern, open technology platform. Learn more about PostgreSQL to AlloyDB migration with DMS in this blog.

Among organizations adopting PostgreSQL is SenseData. A platform created to improve the relationship between companies and customers, SenseData is a market leader in Latin America in the field of Customer Success.

“At Sensedata, we’ve built our customer success platform on PostgreSQL, and are looking to increase our platform performance and scale for the next phase of our growth,” said Paulo Souza, co-founder and CTO of SenseData. “We have a mixed database workload, requiring both fast transactional performance and powerful analytical processing capabilities, and our initial testing of AlloyDB for PostgreSQL has given impressive results, with more than a 350% performance improvement in our initial workload, without any application changes. We’re looking forward to using Database Migration Service for an easy migration of multiple terabytes of data to AlloyDB.”

CURA Grupo is one of Brazil’s largest medical diagnostics conglomerates with over 1,600 employees, 500 qualified physicians, and 6 million examinations conducted every year. With more than 30,000 examinations performed every day, storing the database on premises was becoming increasingly unfeasible. CURA Grupo used Database Migration Service to migrate to Google Cloud, along with synchronization between their on-prem server’s database and the cloud. The result was an easy transition with just around 20 minutes of downtime.

To learn more about these exciting innovations and more, join us at Next 22 happening on October 11-13. You will also hear from customers such as PLAID, Major League Baseball, DaVita, CERC, Credit Karma, Box, and Forbes who are all innovating faster with Google Cloud databases.

Blog

AI Solutions for Government Organizations: How to Get Started

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As AI continues to advance, government organizations are starting to explore its potential uses and benefits. In this article, we discuss new offerings that can help government organizations get started with AI and take advantage of its capabilities.

Cloud-native features are helping public sector teams innovate faster than ever. Ideas discussed in a morning meeting can be a working proof of concept later that day. Managed services can remove administrative burden and reduce the steps needed to design and provision cloud infrastructure. Security can be built-in from the beginning with Identity and Access Management (IAM), Virtual Private Cloud Service Controls (VPC-SC), and Data Loss Prevention (DLP). Short-lived services and infrastructure-as-code allow rapid and cost-effective prototyping. These technologies can be used to architect a solution that follows the principle of least privilege and helps you secure your data.

So the question becomes: given the complex problems agencies face, where do you start? Google Public Sector now offers “Getting Started” and “Scaling” service offerings for CCAI, DocAI, and BigQuery to help you jumpstart your AI journey, based on where you are.

Complex problems, simpler AI-based solutions

Solving more challenging problems with cloud-native technology doesn’t have to be overwhelming. You can approach them the same way you might solve a puzzle: start with one piece that follows another until the larger picture takes shape. Though you can simplify the steps, solving these problems still requires powerful tools. Google Cloud’s AI/ML capabilities may be the answer for your team.

Google Public Sector is making it easier to get started with advanced technologies, beginning with artificial intelligence and machine learning (AI/ML) workloads for government organizations, and it’s something you can do now, one piece at a time.

Automating your FAQs with CCAI

Does your agency require a team to answer commonly asked questions? What if you could train an agent to answer questions immediately and operate 24/7? Contact Center AI (CCAI) can do this and more. Already using CCAI and need the agent to level up to address complex interactive dialogs? Getting Started with CCAI and Scaling with CCAI are new Google service offerings specifically designed to help public sector organizations tackle situations like these.

Automate data entry with DocAI

How many hours does your team spend manually reviewing or entering data from standardized forms? What if you could automatically pull data right from the page? Google Document AI (DocAI) specializes in exactly this—even if the form has handwritten text. Getting Started with DocAI and Scaling with DocAI are new service offerings that help you remove this burden from your team. DocAI automates data entry and makes that data available to other teams while prioritizing both security and ease of use.

Making data and insights accessible with BigQuery

Then there’s all your existing data. You may have years of it stored in many places, and you may not have a way to make use of it when you need it. BigQuery is Google’s enterprise data warehouse. It was designed for data analytics—looking back at historical data to make conclusions about it. But BigQuery’s analytics don’t stop there. It can also look forward in time to make predictions, often using the same datasets. Getting Started with BigQuery and Scaling with BigQuery are new service offerings that help you take your first steps toward AI/ML capabilities by starting with a single table or pipeline that can help make sense of all your data.

The best help is the kind that meets you where you are and gets you where you want to be. Google Public Sector’s new service offerings do just that: help you work through complex problems by meeting you wherever your starting line is, whether you’re ready to start or ready to scale. Let us know if you would like us to contact you about the services mentioned in this article. Let’s solve your highest impact problems together, one puzzle piece at a time.

Case Study

Brazilian Insurer Uses Google BigQuery to Underwrite Critical Decisions

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To stay competitive in the rapidly changing insurance marketplace, Mitsui Sumitomo Seguros (MSS) recognized the need to leverage its available data to stabilize and scale existing operations, improve sales decisions and better engage employees.

MSS managers required frequent and easy access to newly organized data (including performance metrics and market intelligence) to make timely decisions. MSS sales teams needed granular-level knowledge to create what-if scenarios, and analytical tools to diagnose problems and offer a range of policies on tight deadlines to their customers. All of these solutions had to be scalable and affordable, growing as Mitsui Sumitomo Seguros grew.

It used Google BigQuery and Compute Engine for secure and economical analytics data storage and, as a result, transformed its corporate culture by facilitating data-driven decisions, spurring 40% yearly sales growth.

Case Study

Architecting Data Pipelines Directly Improves Customer Experience at Universe.com

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To make sure Universe.com customers were getting a top-notch online experience, the company had to make the right technology choices. It's first step? To centralize multiple data sources and create a single data warehouse on Google BigQuery that could serve as the foundation for all of its reporting requirements, both internal and external. The result? Overall performance increased by 10x!

At Universe, we serve customers day and night and are always working to make sure they have a great experience, whether online or at one of our live events.

Our technology has to make that possible, and our legacy systems weren’t cutting it anymore. What we needed was a consistent, reliable infrastructure that would help our internal teams provide a fast and innovative ticket-buying experience to customers.

With our data well-managed, we could free up time for our developers to bring new web features to customers, like tailored add-ons at checkout.

Our team of about 20 software engineers needed more flexibility and agility in our infrastructure; we were using various data processing tools, and it wasn’t easy to share data across teams so that everyone saw the same information.

We also needed to incorporate streaming data into the data warehouse to ensure the consistency and integrity of data that’s read in a particular window of time from multiple sources. Our developer teams needed to be able to ship new features faster, and the data back ends were getting in the way.   

In addition, when GDPR regulations went into effect, we needed to make sure all our data was anonymized, and we couldn’t do that with our legacy tools.

Finding the right data tools for the job
To make sure our customers were getting a top-notch online experience, we had to make the right technology choices.

Our first step was to centralize multiple data sources and create a single data warehouse that could serve as the foundation for all of our reporting requirements, both internal and external.

The new technology infrastructure we built had to let us move and analyze data easily, so our teams could focus on using that data and insights to better serve our customers.

Previously, we had lots of siloed systems and applications running in AWS. We did a trial using Redshift, but we needed more flexibility than it offered in how we loaded historical data into our cloud data warehouse. Though we were using MongoDB Atlas for our transactional database, it was important to continue using SQL for querying data.  

The trial task that really sold us on BigQuery was when we wanted to alter a small table that had about 20 million rows, used for internal reporting.

We needed to add a value, but our PostgreSQL system wouldn’t allow it. Using Apache Beam, we set up a simple pipeline that moved data from the original source into BigQuery to see if we could add the column there.

BigQuery ingested the data and let us add the new value in seconds. That was a significant moment that led us to start looking at how we could build end-to-end solutions on Google Cloud. BigQuery gave us multiple options to load our historical data in batches and build powerful pipelines. 

We also explored Google Cloud’s migration tools and data pipeline options. Once we saw how Cloud Dataflow worked, with its Apache Beam back-end, we never looked back. Google Cloud provided us with the data tools we needed to build our data infrastructure. 

Cloud for data, and for users
Introducing new technologies isn’t always simple—companies sometimes avoid it altogether because it’s so hard. But our Google Cloud onboarding process has been easy. 

It took us less than two months to fully deploy our BigQuery data warehouse using the Cloud Dataflow-Apache Beam combination.

Moving to Google Cloud brought us a lot of technology advantages, but it’s also been hugely helpful for our internal users and customers. The data analytics capabilities that we’re now able to offer users has really impressed our internal teams, including developers and DevOps, even those who haven’t used this type of technology before.

Some internal clients are already entirely self-service. We’ve hosted frequent demos, and also hosted some “hack days,” where we share knowledge with our internal teams to show them what’s possible. 

We quickly found that BigQuery helped us solve scale and speed problems.

One of our main pain points had been adding upsell opportunities for customers during the checkout process. The legacy technology hadn’t allowed us to quickly reflect those changes in the data warehouse. With BigQuery, we’re able to do that, and devote fewer resources to making it happen. We’ve also eliminated the time we were spending tuning memory and availability, since BigQuery handles that. Database administration and tuning required specialized knowledge and experience and took up time. With BigQuery, we don’t have to worry about configuring that hardware and software. It just works.

We’ve also eliminated the time we were spending tuning memory and availability, since BigQuery handles that. Database administration and tuning required specialized knowledge and experience and took up time. With BigQuery, we don’t have to worry about configuring that hardware and software. It just works.

Two features in particular that we implemented using BigQuery have helped us improve the performance of our core transactional database. First, using Cloud Dataflow to convert raw MongoDB logs to structured rows under a BigQuery table, which we can then query using SQL to identify slow or underperforming queries. Second, we can now query multiple logging tables using wildcards, since we load Fastly logs to BigQuery. 

Along with MongoDB Atlas as our main transactional database, much of our infrastructure now runs as Google Cloud microservices using Google Kubernetes Engine (GKE), including the home page and our payment system. Kubernetes cron jobs power background scheduled jobs, and we also use Cloud Pub/Sub. Cloud Storage handles any data storage if any space constraints emerge. 

Our overall performance has increased by about 10x with BigQuery. Both our customers and internal clients, like our sales and finance teams, benefit from the new low-latency reporting. Reports that used to be weekly or monthly are now available in near-real time. It’s not only faster to read records, but faster to move the data, too.

We have Cloud Dataflow pipelines that write to multiple places, and the speed of moving and processing data is incredibly helpful. We stream in financial data using Cloud Dataflow in streaming mode, and plan to have different streaming pipelines as we grow. We have several batch pipelines that run every day. We can move terabytes of data without performance issues, and process more than 100,000 rows of data per second from the underlying database. It used to take us a month to move that volume of data into our data warehouse. With BigQuery, it takes two days.

We’re also enjoying how easy and productive these tools are. They make our life as software engineers easier, so we can focus on the problem at hand, not fighting with our tools. 

What’s next for Universe
Our team will continue to push even more into Google Cloud’s data platform. We have plans to explore Cloud Datastore next. We’re also moving our databases to PostgreSQL on GCP, using Cloud Dataflow and Beam. BigQuery’s machine learning tools may also come into play as Universe’s cloud journey evolves, so we can start doing predictive analytics based on our data. We’re looking forward to gaining even more speed and agility to meet our business goals and customer needs.    

How-to

Migrate Your Microsoft SQL Server Workloads to Google Cloud

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A full 60% of Microsoft users still use SQL Server 2008, which reached its end of life in July 2019. Cloud SQL for SQL Server allows enterprises to easily move Microsoft SQL Server Workloads to Google Cloud. Here's how.

Enterprise database workloads are the backbone of many of your applications and ecosystems. Also, guaranteed availability is critical when choosing a cloud provider.

Many enterprises built their mission-critical applications on Microsoft SQL Server 2008, and it’s common still to run into older versions of SQL Server as you’re working toward modernizing your on-prem environments.

According to Business insider, 60% of Microsoft users still use SQL Server 2008, which reached its end of life in July 2019. This provides the opportunity for many of you to find a place to host your SQL Server 2008 instances on newer technology with less operational burden. 

We’re announcing that Cloud SQL for SQL Server is generally available globally. This means that Cloud SQL now helps you keep your SQL Server workloads running by providing a 99.95% uptime service-level agreement (SLA), which is consistent with the other Cloud SQL database engines.

Cloud SQL for SQL Server is fully managed and compatible with SQL Server 2017. Now you can migrate your critical production SQL Server workloads to Google Cloud and rely on the service’s stability and reliability. 

We hear from enterprise companies how important the ability to migrate to Cloud SQL for SQL Server is to their larger goals of infrastructure modernization and a multi-cloud strategy. On-premises applications like HR, finance, and payroll often depend on these legacy databases to keep running.

Customers often cite the challenge of wanting to maintain compatibility with these existing systems and datasets, while also streamlining deployments and scale-out at a fraction of the overhead. Migrating these instances to Cloud SQL for SQL Server can save costs and maintenance time and improve efficiency and speed. 

Getting started migrating SQL Server 2008

The migration for Microsoft SQL Server 2008 to Cloud SQL for SQL Server can be achieved in a simple five steps. For details, check out the full migration guide: SQL Server 2008 R2 server to Cloud SQL for SQL Server

1. Create a Cloud SQL for SQL Server instance

gcloud beta sql instances create target  \
    --database-version=SQLSERVER_2017_ENTERPRISE \
    --cpu=2 \
    --memory=5GB \
    --root-password=sqlserver12@ \
    --zone=us-central1-f

2. Create a Cloud Storage bucket

  gsutil mb -b off -l US "gs://bucket-name"

3. Back up your Microsoft SQL Server 2008 database

osql -E -Q “BACKUP DATABASE db-name TO DISK=’c:\backup\db-name.bak'”

4. Import the database into Cloud SQL for SQL Server

gcloud beta sql import bak target \
    gs://bucket-namedb-name.bak \
    --database db-name

5. Validate the imported data

/opt/mssql-tools/bin/sqlcmd -U sqlserver -S 127.0.0.1 -Q “query-string”

If you’re working with newer versions of SQL Server, check out the SQL Server 2017 to Cloud SQL for SQL Server migration guide.

Since the launch of Cloud SQL for SQL Server, we’ve heard your feedback and have continued to improve the performance and durability of the service. We expect to continue our rapid pace of innovation and feature releases to meet our customers’ needs and address feedback. Cloud SQL for SQL Server has proven itself as a key component when migrating existing enterprise applications and infrastructure.

We’re continuing to rapidly improve Cloud SQL for SQL Server to meet all of your cloud database needs. Stay tuned for features in development that can help with Active Directory integration, online migrations, and more options for replicas and machine types. 

Blog

How Data Teams in EdTech Firms Make Most of the Educational Data at All Levels

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Maturity of a data team has a direct influence on an organization's data utilization. Read the use cases involving two EdTech firms on creating better learning experiences with a dedicated data team and Google Cloud's data management solutions.

Education data can inform strategy, enhance both teaching and learning, and help us better understand customer needs. But that data is only as useful as an organization’s ability to access, analyze, and act upon it. Education Technology (EdTech) companies with a strong data warehouse management policy can help to make the most of educational data at all levels.

Creating a data team

When an EdTech doesn’t have a dedicated data team, databases will likely be poorly maintained and data can be hard to find, it can lack critical security, or fail to meet a customer’s specific requirements. A dedicated data team can prevent this and better support an organization’s data needs.  There’s a correlation between the maturity of a data team and the success of an organization’s data utilization. When considering the three primary components of team, outlook, and results, we can better understand an organization’s maturity. By using this matrix from Looker’s Analytical Maturity Playbook, you can assess the maturity of your organization’s data team. Most would agree, the goal is for your operation to move from data chaos to data-driven. But, how can you do that? Think about your data this way: the intelligence you gain from your data is not only an asset…it’s a product. When your data team views your business intelligence as a product—one that’s just as important as the services you offer—they can set the stage for creating a successful data-driven company. Mature data organizations:

  • Report functionality regularly
  • Constantly assess potential improvements to existing systems
  • Manage content rollout to internal employees

Redivis: Making data accessible, connected & secure

Redivis is a platform that connects academic researchers with data and the tools to understand education intelligence. Their customers, who are researchers, expressed how difficult it is to find new datasets for their studies. Once they found a dataset, they often had to access and work with it before they could tell if the information would be useful for their studies. Redivis Data administrators were also concerned about data security. Redivis built their platform on top of Google Cloud’s security infrastructure, making it a highly scalable data processing environment. 

Redivis developed a transparent, tiered access system for datasets that allows researchers to request separate access to a dataset’s documentation to determine whether they can use the dataset. Detailed audit logs (supported by Google Cloud Logging) and robust application-level security controls tighten data access. To offer more insights for their researchers, they securely connected their private datasets with public datasets hosted in BigQuery allowing researchers to run queries on billions of records in seconds, not hours.

With a data team in place, it’s time to visualize where to store and organize your data. Data is an asset. You want to invest in collecting, operationalizing, and storing it properly. “Inadequate data aggregation, harmonization, and processing impedes teams from making the right data-driven decisions and pivoting when needed,” according to Jesus Trujillo Gomez, a strategic business executive at Google Cloud. You can determine how mature your warehouse is by using this matrix to help you identify where your organization falls on the spectrum (least mature on the left, most mature on the right). A company’s data warehouse can be assessed in four areas: Technology, Pipeline, Quality, and Performance. Here are some suggested steps to bring your EdTech company one step closer to a data powerhouse. 

Classcraft: Using a data-driven approach to make learning fun

Launched in 2014, learning company Classcraft is reimagining the classroom, creating better learning environments with gamification. To support their mission, their team has created a complete data platform that uses data analytics to find new ways to engage students in the classroom. Classcraft became a Google for Education Build Partner to keep up with rising demand. They expanded their footprint to reach 6 million students and educators in 165 countries. 

They also migrated to Google Cloud, building on several integrations with Google Workspace for EducationGoogle Classroom, and Chrome for Education, allowing them to support customers ranging from individual teachers to entire school districts.  Classcraft migrated its database and analytics infrastructure to BigQuery and Cloud Storage. “We capture about 10 million new data points every month related to school culture and student performance,” says Chief Technology Officer and VP of Product Stéphane Guillemette. “With BigQuery and other Google Cloud tools, we can quickly deliver valuable insights to educators.”

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