How Do You Cut Costs and Improve Staff Productivity, and Business Visibility? Ascend Money Has an Answer - Build What's Next
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How Do You Cut Costs and Improve Staff Productivity, and Business Visibility? Ascend Money Has an Answer

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When fintech, Ascend, needed to pare costs and increase internal efficiency, it turned to G Suite and Google Cloud. The move saved the business about US$90,000 in licensing costs and saves about 20 hours per week for each worker across the company. In addition, automation tools reduced the time to complete infrastructure activities by 50 percent.

Hundreds of millions of residents of South East Asia have only limited access to banking and finance services. However, help is at hand. One of South East Asia’s largest fintech businesses, Ascend Money is using digital technologies to realize its mission of enabling as many people as possible to access innovative financial services and live better lives.

According to Ascend Money, 60 percent of the region’s 620 million residents do not have access to a full suite of financial services. Even a relatively small proportion of this market represents a big opportunity for the business.

Ascend Money’s offerings include the TrueMoney regional payment platform for underserved and digital consumers. The TrueMoney platform supports more than 40 million consumers across six countries: Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.

“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business.”

– Abraham Jarrett, Head of Engineering, Ascend Money

TrueMoney also provides an e-wallet app that provides easy ways to top up mobile phones, undertake online shopping, and pay for products and services; a network of 65,000 branded shops; and international remittances, initially between Thailand and Myanmar. In addition, Ascend Money offers financial products to small to medium businesses.

Ascend Money is part of the South East Asian online business Ascend Group, which also operates e-commerce, e-procurement, data centers, cloud services, fulfilment, and digital marketing services.

Cost is a key criteria

Ascend Money initially started operations using physical infrastructure and on-premises workforce productivity applications. However, as the business grew its customer base and expanded into new markets, its technology leaders began to explore options to improve value for money; reduce the maintenance load on in-house team members; improve its data management and analysis; and collaborate more effectively.

“Operating our own on-premises infrastructure entails a higher cost of ownership and maintenance, as well as requiring us to scale up our hardware as needed,” says Abraham Jarrett, Head of Engineering, Ascend Money. “We conducted an evaluation and found that moving to the cloud would deliver a range of benefits.”

G Suite and Google Cloud Platform the best fit

The business evaluated solutions available in the market and opted to move to G Suite and Google Cloud Platform.

“Moving to Google Cloud Platform was an optimization exercise, with lowering our costs our primary goal, and achieving better performance an added benefit,” says Jarrett. Google Cloud Platform monitoring, diagnostic, and analytics tools have enabled Ascend Money to reduce its infrastructure spending, becoming more efficient and cost-effective in the process.

“Managing software is a big cost for us. Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.”

– Abraham Jarrett, Head of Engineering, Ascend Money

The Ascend Money team saw Google Kubernetes Engine as enabling a seamless way of transitioning from an on-premises data center to a cloud service. “We considered industry trends such as what people were adopting and who we could hire when making our decision,” says Jarrett. “Engineering teams are focusing on using Kubernetes open source container management at scale and as a way of doing business, which was attractive to us.

“Google Kubernetes Engine presented the easiest way to manage and orchestrate our containers, and drive us away from our existing infrastructure.”

BigQuery best for cost and ease of use

Ascend Money also reviewed data infrastructure solutions, with its business intelligence and data platform teams considering a range of options. The teams quickly ruled out an on-premises solution due to the capital investment required and opted for a cloud service. Following a rigorous evaluation of Google Cloud Platform against the services offered by another cloud provider, Ascend Money opted to run on Google Cloud.

“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business,” says Jarrett. The business is now running an architecture comprising a BigQuery analytics data warehouse; Cloud Storage to store raw and archive data; Cloud Dataflow to process stream and batch data, and Cloud Pub/Sub for event ingestion and delivery.

“We’re expanding our utilization of BigQuery and other services on a daily basis,” says Jarrett.

Ascend Money is also using a range of Google Cloud Platform services for the infrastructure outside its data platform, including Stackdriver logging and monitoring; Cloud KMS to manage cryptographic keys for its cloud services, Cloud Build to undertake continuous integration, delivery, and deployment; Cloud DNS to provide domain name system services; and Cloud Functions to enable its developers to run and scale code in the cloud.

With Google Cloud Platform, Ascend Money is now processing about 12GB of batch data per day and streaming data from about 200 data marts per day in Thailand alone.

Cost effective scalability and faster to market

Google Kubernetes Engine has enabled the business to scale and deliver to market faster. “We can build on the platform, take the application and container and deploy them to scale out,” says Jarrett. “The Google Kubernetes Engine orchestration mechanism that provides containerized, elastic scalability is extremely important in allowing us to manage costs and expend our effort efficiently. Through Kubernetes, we can write once and deploy everywhere.”

With Google Cloud Platform, the business has saved 3,000,000 THB (about US$90,000) in licensing costs and, through automation tools, reduced the time to complete infrastructure activities by 50 percent.

“We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion.”

– Abraham Jarrett, Head of Engineering, Ascend Money

Ascend Money’s entire workforce is now using G Suite to collaborate and operate productively. The business is achieving a range of benefits including being able to get new team members up and running more quickly and reduced cost. “Managing software is a big cost for us,” says Jarrett. “Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.” Meanwhile, the shorter time to onboard team members to G Suite is paying off with improved productivity and an accelerated ability to collaborate.

Ascend Money team members primarily use SheetsSlides, and Docs to create internal materials, including product requirement documents in Docs and workforce and project planning spreadsheets in Sheets.

The organization also uses Hangouts Meet to collaborate when working from different locations. “We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion,” says Jarrett. “People can work from home and we have five regions plus Thailand where they can collaborate live on a document, such as a slide deck for board meetings or meetings with our chief executive officer, head of engineering, or other senior managers.”

20 hours per week saved

Jarrett describes the time savings of using web browser-based productivity software and G Suite as saving them an average of 20 hours per week. This has improved productivity and the quality of life for Ascend Money’s hard-working team, increasing overall staff satisfaction.

“The ability to work remotely is a big win for us,” Jarrett says. “Our team members can keep one computer at work and one at home and access the same information, they can work in a plane while it sits on the tarmac, or update a Google Doc or a Google Sheet in real time on their phone. They can work anytime, from any location, as long as they have an internet connection. They have less dead time, meaning more uptime.”

With Google Cloud Platform and G Suite, Ascend Money is ideally positioned to support growing demand for its fintech services in South East Asia, particularly among people with limited access to banking. “We have the agility and dynamism to support rising demand and look forward to continuing to work with Google to realize our business ambitions,” says Jarrett.

How-to

Unification of Dataplex and Data Catalog: A Full Spectrum of Data Governance and Data Management at Scale

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Data Catalog is now a part of Dataplex. This unification will help customers achieve a simplified and streamlined experience and enable them to access an integrated metadata platform. Read to know more.

Today, we are excited to announce that Google Cloud Data Catalog will be unified with Dataplex into a single user interface. With this unification, customers have a unified experience to search and discover their data, enrich it with relevant business information, organize it by logical data domains, and centrally govern and monitor their distributed data with built-in data intelligence and automation capabilities. Customers now have access to an integrated metadata platform that connects technical and operational metadata with business metadata, and then uses this augmented and active metadata to drive intelligent Data management and governance got easier the unification of Dataplex and Data Catalog

The enterprise data landscape is becoming increasingly diverse and distributed with data across multiple storage systems, each having its own way of handling metadata, security, and governance. This creates a tremendous amount of operational complexity, and thus, generates strong market demand for a metadata platform that can power consistent operations across distributed data.

Dataple provides a data fabric to automate data management, governance, discovery, and exploration across distributed data at scale. With Dataplex, enterprises can easily arrange their data into data domains, delegate ownership, usage, and sharing of data to data owners who have the right business context, while still maintaining a single pane of glass to consistently monitor and govern data across various data domains in their organization.

Prior to this unification, data owners, stewards and governors had to use two different interfaces – Dataplex to organize, manage, and govern their data, and Data Catalog to discover, understand, and enrich their data. Now with this unification, we are creating a single coherent user experience where customers can now automatically discover and catalog all the data they own, understand data lineage, check for data quality, augment with business knowledge, organize data into domains, and then use that combined metadata to power data management. Together we provide an integrated experience that serves the full spectrum of data governance needs in an organization, enabling data management at scale.

“With Data Catalog now being part of Dataplex, we get a unified, simplified, and streamlined experience to effectively discover and govern our data, which enables team productivity and analytics agility for our organization. We can now use a single experience to search and discover data with relevant business context, organize and govern this data based on business domains, and enable access to trusted data for analytics and data science – all within the same platform.” said Elton Martins, Senior Director of Data Engineering at Loblaw Companies Limited.

Getting started

Existing Data Catalog and Dataplex customers and new customers can now start using Dataplex for metadata discovery, management and governance. Please note that while the user experience interface is unified via this release, all existing APIs and feature functionalities of both products will continue to work as before. To learn more, please refer to technical documentations or contact the Google Cloud sales team.

Research Reports

Takeaways from Forrester’s Cloud Data Warehouse Q1 2021 Report

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Cloud data warehouse (CDW) solutions have transformed the delivery of modern analytics and are known to have the capabilities to provision data warehouse of any size in a matter of minutes, autotune queries, scale resources including compute and storage on demand and auto-upgrade to the latest version. As the need for integrated, real-time and self-service analytics scale, CDW vendors continue to focus on native integration with data lakes and object stores; self-service to simplify access and administration for larger and more complex warehouses; and advanced capabilities on parallel processing, compression, partitioning, indexing, query optimization, and dynamic resource provisioning. The most common CDW use cases include customer analytics, AI/machine learning (ML)-based analytics, vertical-specific analytics, and real-time analytics. Customers that are looking to select a CDW vendor need to consider couple of factors.

Download the report learn more 13 leading CDW providers in the Forrester Wave: Cloud Data Warehouse, Q1 2021 report and also explore Google Cloud’s BigQuery for data warehousing.

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NCR’s Emerald Leverages Google Cloud to Help Grocers Boost Operational Agility

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NCR and Google Cloud team up to transform grocers' legacy retail systems and drive operational agility to cater to their consumers' evolved shopping habits. The NCR Emerald platform leverages Google Cloud's scalability and helps grocers curb Capex.

In recent years, the grocery industry has had to shift to facilitate a wider variety of checkout journeys for customers. This has meant ensuring a richer transaction mix, including mobile shopping, online shopping, in-store checkout, cashierless checkout or any combination thereof like buy online, pickup in store (BOPIS).  

What’s more, in the past year and a half alone grocers have had to enable consumers new ways to shop for essentials. This has included needing to rapidly integrate or build on-demand delivery apps, offer curbside pickup with near-instant fulfillment as well as support touchless and cashless checkout experiences. Searches on Google Maps for retailers in the US with curbside pickup options have increased by 9000% since March 2020, and we believe these trends from 2020 will continue to define the future of grocery shopping.

The future of grocery will require agility and openness

Firstly, the need to rapidly adapt to changing consumer habits will be the new normal. Grocers will increasingly look to digitally transform legacy retail systems and modernize point of sale (POS) platforms to deliver and scale omnichannel experiences as quickly as possible. This necessitates a more agile and open architectural approach to technology – one built on microservices and leverages APIs so that new applications and experiences can be built, integrated and delivered faster.

Automation and data-driven retailing will be table stakes

In order for retailers to blend what they’re offering in the store with digital experiences more efficiently, they will also need to automate more. For example, with automation and business intelligence, grocers can take labor that might have been tied up with tender operations and checkout and redistribute those resources to restocking shelves, curbside pick-up or improving customer experiences. 

Automation and access to real-time in-store inventory & supply chain data can also help grocers avoid the supply chain challenges seen in the early days of COVID-19. Grocers will need to find ways to leverage automation to ingest, organize, and analyze data from physical store networks, digital channels, distribution centers to better forecast demand and manage future fluctuations.

How NCR and Google Cloud are helping grocers adapt to disruption with operational agility

Helping grocers improve operational agility to address changing consumer shopping habits and to thrive during times of disruption is something that NCR and Google Cloud have teamed up to do. NCR has over 135 years of experience in retail, having invented the cash register and are continuing to help grocers innovate. NCR Emerald builds upon the company’s leadership in POS software and has turned it into a unified platform that helps grocers operate the entire store from front to back. The solution supports cashier-led checkout, self-checkout, integrated payments, merchandising, and enables regional managers and corporate employees access to the analytics and tools needed to optimize loyalty programs and promotions.

ncr emerald.jpg

NCR has invested in a comprehensive, agile, and API-led retail architecture that lets grocers continually innovate and design new experiences as customers and the industry evolve. By running Emerald on Google Cloud, NCR can offer the solution on a subscription basis, helping grocers lower upfront capital expenditures and ensuring scalability. What’s more, NCR can tap into Google Cloud’s strength in data, analytics, and openness to deliver three key imperatives. Let’s take a look at each of these below.

Run the way grocers need to while leveraging Google Cloud as a single source of logic

Traditionally the POS system lived in the store. If disaster strikes, people still need access to food and essentials so the grocery store still needs to operate. It hardly gets more mission-critical than that. NCR Emerald is built on microservices, leveraging Kubernetes for front-of-house compute, and VMs (See graphic 1 below). This makes it easy to support lightweight clients accessible by store employees via any range of mobile devices, computer terminals, self-service kiosks, peripheral devices like receipt printers as well as legacy applications.

What’s unique is that because Emerald runs on Google Cloud, it supports all those in-store and digital touchpoints mentioned above, but also allows grocers to run lean. Emerald leverages Google Cloud as a single source of truth and operates a lot of what it does out of logic. Every sales transaction coming from every channel, including e-commerce, can be logged via NCR’s Hosted Service and centralized in BigQuery and Bigtable as a transaction data master. This enables the grocer to manage any transactional use case very consistently, whether it e supporting customers who want to purchase in one store and return in another, offering digital receipts or the ability to exchange online purchases in store. Emerald on Google Cloud can help retailers extend capabilities through the power of the cloud but not need to live exclusively in the cloud. In other words, the solution allows grocers the ability to run the way they need to.

ncr retail solution.jpg

Enable data-driven and real-time decision making for grocers

Store managers, regional managers, category managers, and others all require different cuts of the data to do their jobs effectively. However, data silos persist and how data is formatted and arranged can still remain pretty static. Therefore allowing users with different roles the ability to view and analyze that data quickly and in different ways continues to be a challenge. 

As mentioned above, Emerald leverages Google Cloud data management solutions as the central repository for transactional, behavioral, and merchandising data. Every transaction from every store and every channel can be stored via NCR Hosted Service on BigQuery and Bigtable. NCR Analytics then harnesses the advanced analytical and data visualization capabilities of Looker to help grocers get a consolidated view of their business across all channels and then allow employees to slice and dice the data they way they need to. NCR Analytics also leverages the power of Google Cloud AI and machine learning to add another level of intelligence to the retailer’s data. For example, store managers can visualize how well they’re using their real estate and see how productive lanes 1-3 are compared with 7-10 or compare self-service versus manned lanes. By mapping to the retailer’s own catalog, they can also break down category-level performance and trends.

looker dashboard.jpg

NCR Analytics takes advantage of Google Cloud’s data pipeline to reduce processing time, with scaling and resource management provided out of the box. By letting the cloud store and process the data, NCR is providing the ability for retailers to analyze their data in near real-time across all platforms – a real game changer in the grocery business.

Open APIs let grocers continually enrich the retail experience

Finally, Emerald is built on an API-first architecture managed through Apigee. It uses the power of Apigee as an open API platform to expose how Emerald can work with other NCR applications like loyalty and promotions, and third party applications like mobile ordering and order delivery to enrich the grocery experience for employees and customers. Every API that Emerald uses is available on Apigee, allowing them to share code samples and giving developers the ability to run scripts. This approach can allow retailers the ability to innovate in a fraction of the time and cost, speeding up 3rd party integrations up front and as businesses grow. 

Take, for example, Northgate Market, a chain of 40 stores in California, that were able to transform its digital operations and enable experiences that set it apart from competitors – quickly and simply with Emerald. It took less than 6 months to go from contract to live deployment in the first store. Since then, Northgate Market has been able to extend their intelligence by leveraging the power of Looker and NCR Analytics.

Learn more about how NCR has been able to leverage an open, cloud-enabled architecture to help customers innovate across the retail, hospitality, and banking industries on the webinar “Role of APIs in Digital Transformation”. You can also learn more about how Northgate uses e-commerce to transform customer experience and gain consumer insights.

How-to

An AI-Powered Cost Cutting Guide: 8 Strategies for Maximizing Profits

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Want to stay ahead of the curve and keep your business thriving? It's time to start harnessing the power of data and AI. In this post, we'll share 8 actionable tips for cutting costs and driving profits, all while staying ahead of the competition.

We are increasingly seeing one question arise in virtually every customer conversation: How can the organization save costs and drive new revenue streams? 

Everyone would love a crystal ball, but what you may not realize is that you already have one. It’s in your data. By leveraging Data Cloud and AI solutions, you can put your data to work to achieve your financial objectives. Combining your data and AI reveals opportunities for your business to reduce expenses and increase profitability, which is especially valuable in an uncertain economy. 

Google Cloud customers globally are succeeding in this effort, across industries and geographies. They are improving ROI by saving money and creating new revenue streams. We have distilled the strategies and actions they are implementing—along with customer examples and tips—in our eBook, “Make Data Work for You.” In it, you’ll find ways you can pare costs, increase profitability, and monetize your data.  

Find money in your data 

Our Google Cloud teams have identified eight strategies that successful organizations are pursuing to trim expenses and uncover new sources of revenue through intelligent use of data and AI. These use cases range from scaling small efficiencies in logistics to accelerating document-based workflows, monetizing data, and optimizing marketing spend.

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The results are impressive. They include massive cost savings and additional revenue. On-time deliveries have increased sharply at one company, and procure-to-pay processing costs have fallen by more than half at another. Other organizations have reaped big gains in ecommerce upselling and customer satisfaction.

We’ve found that businesses across every industry and around the globe are able to take action on at least one of these eight strategies. Contrary to common misperceptions, implementation does not require massive technology changes, crippling disruption to your business, or burdensome new investments. 

What success looks like 

If you worry your business is not ready or you need to gain buy-in from leadership, the success stories of the 15 companies in this report are helpful examples. Learning how organizations big and small, in different industries and parts of the world, have implemented these data and AI strategies makes the opportunities more tangible.

Carrefour 
Among the world’s largest retailers, Carrefour operates supermarkets, ecommerce, and other store formats in more than 30 countries. To retain leadership in its markets, the company wanted to strengthen its omnichannel experience.

Carrefour moved to Google Data Cloud and developed a platform that gives its data scientists secure, structured access to a massive volume of data in minutes. This paved the way for smarter models of customer behavior and enabled a personalized recommendation engine for ecommerce services. 

The company saw a 60% increase in ecommerce revenue during the pandemic, which it partly attributes to this personalization. 

ATB Financial 
ATB Financial, a bank in the Canadian province of Alberta, uses its data and AI to provide real-time personalized customer service, generating more than 20,000 AI-assisted conversations monthly. Machine learning models enable agents to offer clients real-time tailored advice and product suggestions. 

Moreover, marketing campaigns and month-end processes that used to take five to eight hours now run in seconds, saving over CA$2.24 million a year. 

Bank BRI
Bank BRI, which is owned by the Indonesian government, has 75.5 million clients. Through its use of digital technologies, the institution amasses a lot of valuable data about this large customer base. 

Using Google Cloud, the bank packages this data through more than 50 monetized open APIs for more than 70 ecosystem partners who use it for credit scoring, risk management, and other applications. Fintechs, insurance companies, and financial institutions don’t have the talent or the financial resources to do quality credit scoring and fraud detection on their own, so they are turning to Bank BRI. 

Early in the effort, the project generated an additional $50 million in revenue, showing how data can drive new sources of income. 

How to get going now

Make Data Work for You” will help you launch your financial resiliency initiatives by outlining the steps to get going. The process lays the groundwork for realizing your own cost savings and new revenue streams by leveraging data and AI.

Among these steps include building frameworks to operate cost efficiently, make informed decisions related to spending and optimize your data and AI budgets.

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Operate: Billing that’s specific to your use-case
Control your costs by choosing data and analytics vendors who offer industry-leading data storage solutions and flexible pricing options. For example, multiple pricing options such as flat rate and pay-as-you-go allow you to optimize your spend for best price-performance.

Inform: make informed decisions based on usage
Use your cloud vendor’s dashboards or build a billing data report to gain insights on your spending over time. Make use of cost recommendations and other forecasting tools to predict what your future expenses are going to be.

Optimize: Never pay more than you use 
While planning data analytics capacity, organizations often overprovision and overpay than what they actually use. Consider migrating your workloads that have unpredictable demand to a data warehousing solution that offers granular level autoscaling features so that you never have to pay for more than what you use.

There are other key moves that will set your initiative up for success including how to shorten time to value in building AI models and measuring impact. You can find details in the report.

A brighter future

The teams at Google Cloud helped the companies in “Make Data Work for You,” along with many more organizations, use their data and AI to achieve meaningful results. Download the full report to see how you can too.

Case Study

Google Cloud’s Firebase Realtime Database and BigQuery AllowsCastbox to Ramp Up Customer Experience

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With Google Cloud Platform and Firebase, Castbox, a platform for audio content such as podcasts, operates a highly scalable spoken audio content platform with intelligent features such as in-audio search and curated podcast recommendations.

Demand for spoken audio content such as podcasts remains robust despite the proliferation of video services and other entertainment options for consumers. Shibin Li, Co-founder of Castbox, credits growth of the global podcast platform to the following: speed and availability, market-leading features, the proliferation of smart devices to deliver audio content, and activities — such as driving and working around the house — that make consuming video difficult.

Founded in 2016 and headquartered in Beijing, China, Castbox enables users to locate, access, and create spoken audio content. Available on iOS and Android, Castbox supports 50 million podcasts, on-demand radio programs, and audiobooks in 70 languages from 175 countries. The platform hosts about 2 million users per day and is the largest podcast platform on Android.

Castbox includes a range of features that build on its core service to provide a high-quality user experience. These features include curated podcast recommendations and in-audio search.

A combination of services

At its inception, Castbox relied on a combination of a multinational cloud services, as well as Google Cloud Platform (GCP) services, including the Google BigQuery analytics data warehouse and Cloud APIs to provide programmatic interfaces with Google Cloud services, and a range of services from the Google mobile development platform Firebase.

However, as Castbox matured and its user base expanded, the business increased its reliance on Google Cloud Platform and Firebase.

“We needed to access stable cloud services as we could not tolerate long periods of downtime that would compromise the user experience,” says Li. “Furthermore, we had to support up to 50,000 concurrent connections, and potentially more in future, without disruption.”

“Based on our analysis of the data in Google BigQuery, we can determine what type of content users are listening to, how long they like to listen to it, and when they like to listen to it. This allows us to recommend similar podcasts to each user based on the preferences he or she expressed, encouraging activity on and return visits to our platform.”

Shibin Li, Co-Founder, Castbox

Competitive differentiation

Castbox also found machine learning-powered Google Cloud Platform APIs could help deliver features, such as in-audio search, that differentiate the podcast platform from its competitors. In addition, Firebase SDKs and Firebase A/B Testing would enable Castbox to create and analyze new applications, as well as make adjustments based on user feedback. Firebase Realtime Database would allow the business to support tens of thousands of concurrent user connections.

The diligence of the Google Cloud team in advising Li and her team about forthcoming products and services also swayed Castbox towards Google technologies. The business gained the opportunity with Google to join several programs that offered early access to Google innovations.

Signature in-audio search service

Castbox now uses Google Cloud Platform services in the Tokyo, Japan, and U.S. East regions. Cloud Speech-to-Text API plays a key role in delivering Castbox’s signature in-audio search service. This service enables users to search transcriptions of audio content on the platform for words or phrases. The search results incorporate the title of the podcast and the search term in context (for example, within the sentence or sentence excerpt in which it appears). Each use of the word or phrase is time-stamped so it can easily be found. The API enables Castbox developers to apply neural network algorithms to achieve audio-to-text conversion accuracy rates of greater than 96%, while search queries typically experience latency of just 50 milliseconds.

In addition, the latency of comparison data, converting audio to text, is only about 250 milliseconds, contributing to the processing of about 12 minutes worth of audio to text in just 10 minutes. “We can process about 20 hours of audio files in one day,” Li says. “This enables us to transcribe and index all the new episodes of a podcast in that period.”

50,000 concurrent connections

With Firebase Realtime Database, Castbox now supports up to 50,000 concurrent connections to its platform with an average latency per connection of just 10 milliseconds. “Firebase Realtime Database also allows us to continue operating in offline mode, which is extremely helpful if we experience any network disruptions,” Li explains. “When we come back online again, any data is simply synchronized with the database.”

Google BigQuery and the analytics capabilities of Firebase SDKs also enable Castbox to monitor and analyze user behaviors. “Based on our analysis of the data in Google BigQuery, we can determine what type of content users are listening to, how long they like to listen to it, and when they like to listen to it,” Li explains. “This allows us to recommend similar podcasts to each user based on the preferences he or she expressed, encouraging activity on and return visits to our platform.”

“Given our queries may span up to 40 days of data, we may be analyzing up to 1,200 GB at one time. We have no problem doing this with Google BigQuery.”

Shibin Li, Co-Founder, Castbox

Castbox also uses its analyses of Google BigQuery data to amend banners and summaries on its platform to encourage users to listen to additional content. Furthermore, the service is prepared to make surprise recommendations of content to users based on the preferences and reactions of users with similar tastes.

“We analyze a pool of data growing at up to 30 GB per day,” Li explains. “Given our queries may span up to 40 days of data, we may be analyzing up to 1,200 GB at one time. We have no problem doing this with Google BigQuery.” These analyses also support Castbox’s decision to start creating original content, such as finance and economic news, for its platform.

Checking weekly changes

Castbox does not rely only on analyzing user data to deliver a high-quality experience. The business aggregates user feedback from emails and Google Play reviews to make weekly changes to its platform. It then uses Firebase A/B Testing to check whether these changes are met with a positive user response.

“We are extremely pleased with Google Cloud Platform and Firebase. We have been able to differentiate ourselves from our competitors and provide an attractive option for users at a time when content and entertainment options are exploding. We have a great opportunity with Google to continue to improve the value of our offering to users and build engagement and loyalty.”

Shibin Li, Co-Founder, Castbox

Castbox’s positive experiences with Google Cloud Platform are encouraging the business to grow its use of the product. “We are trying to move some more services to Google Cloud Platform because it is very stable and scalable,” Li says. The business is keen to explore the capabilities of Cloud Pub/Sub to provide low latency messaging between applications, Cloud Spanner to deliver a distributed relational database service, and Cloud Dataflow to transform and enrich data in stream and batch modes.

“We are extremely pleased with Google Cloud Platform and Firebase,” Li concludes. “We have been able to differentiate ourselves from our competitors and provide an attractive option for users at a time when content and entertainment options are exploding. We have a great opportunity with Google to continue to improve the value of our offering to users and build engagement and loyalty.”

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