When Wyoming became the first state to transition all its employees to Google Workspace ten years ago, everyone expected a million dollars in cost savings. What started as a move to save money and ease communication has turned into much more. While the cost savings continues to be significant, state efficiency skyrocketed, allowing employees to spend more time working directly with the community.

This year, we’re celebrating 10 of the most important lessons learned over ten years in our Wyoming-Google partnership.

1. Collaborative tools breed a collaborative culture. Wyoming was prepared when the COVID-19 pandemic hit, forcing our workers to transition to at-home environments. Employees across the state were already using Google Workspace collaboration and productivity tools, which made the switch easy. We also had already set a precedent by hosting a key budget meeting over Google Meet from outside the country. Using Google Meet in such a high visibility meeting showed state employees that every level of government could benefit from digital collaboration. This culture was made possible by Google Workspace tools.

2. Digital tools can connect the community with essential services. That same collaborative spirit helped our government employees better connect with our community throughout the pandemic, delivering key information for food assistance, as an example. One in five children in Wyoming suffer from food insecurity. Google Workspace allows programs like the Wyoming Hunger Initiative to run smoothly, as everything from scheduling and planning events, to tracking and research, is handled with Google Workspace. The data gathered and stored in Google Cloud is protected and helps to bring meals to the kids who need them most.

3. Easy-to-use apps make transitions simpler. Google Workspace apps have been a breeze to learn from day one. They are designed to be intuitive and state employees are able to get the hang of the software simply by trying it themselves. We also developed a training series for new users to further ease the transition. Training is offered every six weeks so users can take the training when they are onboarded or at any time they need a refresher.As I started my career with the State of Wyoming, Wyoming began its journey as the first state to go Google – forever changing how and where we work. This was especially evident as we worked through our emergency telework at the height of the pandemic. Whether meeting with stakeholders around the capitol complex, across the state or teleworking from home, Google ensures our teams are always connected and collaborating.-Tim Sheehan
Interim CIO & Information Services Administrator, Dept. of Enterprise Technology Services

4. Invest in students, invest in the future. How do you enable students to retain access to their work and emails as they transition from elementary to middle and high school? Wyoming developed “Wyo for Life ,” which established a state email domain across all our school districts. Students get an email address with unlimited data that they can keep forever. This makes the transition for students seamless, and their digital portfolio is theirs for life.

5. Switching to Google Cloud saved millions on technology costs. The cost savings from moving to Google have taken many forms over the years. Google Cloud’s migration tools made it easy to move various systems to a single centralized platform, consolidating IT resources—and saving money—across the state. In the past 10 years, the cost of Google Workspace within the Department of Transportation has increased by only 7%, a third of the inflation rate over the same period. Our state also switched from a $1.5 million legacy video conferencing system to Google Chromeboxes in 2015—at a fraction of the cost. When combined with the savings over each year, the switch has saved taxpayers a compelling amount of money. This allows our state to keep innovating and adapting without putting pressure on taxpayers.

6. Security is both simpler and stronger. In the last decade, Wyoming has become the state with one of the best security records in the country. We have consistently ranked in the top five most secure states, year after year, with the help of Google Cloud. Other states have found it difficult to keep constituent data secure, and major breaches have left communities across the country floundering. By partnering with Google, we have ensured constituent data is constantly secure.

7. Flexibility is crucial for governments that want to grow. Focusing on flexibility, the State of Wyoming has been able to look at the needs of our employees and community and change the way we apply technology to our constituent services with Google Workspace. As those needs have changed, we have been able to shift our focus and better serve constituents without having to spend time rebuilding internal systems.

8. Working together has led to stronger, more cost-effective solutions over time. Our state has access to Google Cloud experts, and that relationship has allowed real flexibility. For example, Google Meet and its predecessor Google Hangouts, weren’t available at the beginning of our partnership. When it became clear that those tools could serve the Department of Corrections, we worked with Google Cloud to ensure the tool was added to our Google Workspace portfolio.

9. Workspace apps are always improving. Google Cloud is constantly evolving, upgrading, and improving their products to serve their users better. The hundreds of product updates they’ve put out over the years have benefited us as a long-term customer, and Google Workspace for Government ensures the complex problem of running an efficient public office has real solutions.

10. Community is key, even outside of Wyoming. The State of Wyoming is part of a larger community of public sector workers using Google called Public Sector Connect. All public sector employees can connect with others, join discussions, and get inspired by how Google tools are changing government and education. All community members hold positions in government or education, and new ideas are being shared every day. This community is at the forefront of public sector innovation. We meet with Google engineers and suggest solutions, feature set requests, and learn from others about problem-solving, innovation and implementation. This is the space that has been lacking in the public sector for years and if you are in the public sector, please join!

Using Google has allowed the State of Wyoming government to focus on our future roadmap. Over the last 10 years, instead of retrofitting our ideas into legacy technology or developing applications as we go, Google Workspace and Google Cloud contained all of the tools to achieve our milestones seamlessly. Google Workspace contains all of the applications our end users need for working remotely, in-person, or hybrid. The harmony between Google Workspace and Google Cloud opens new opportunities for our government, to include data analytics, big queries, and the use of artificial intelligence. Our enterprise processes have modernized thanks to the innovative solutions and support by Google. 

Now 10 years later, we are proud of the partnership we have built with Google Cloud and are looking forward to the next 10 years using Google to support our community.

Last June, in the early months of the pandemic, we expanded Business Messages to support all kinds of businesses, from pharmacies and grocery stores to airlines and luxury brands. Then, in December, we announced the ability for small businesses to use the Google Maps app to message with their customers. We knew people would find messaging directly with businesses from Google Search and Maps helpful, but we didn’t know just how valuable it would turn out to be. 

Consumers are increasingly eager to use messaging to connect with brands, and businesses across all industries are now building innovative messaging experiences to address that growing need. The demand from consumers is reflected in recent data:

• 45% of users have spent more time on messaging services because of the pandemic
• 85% of consumers would like to message brands directly, up from 65% in 2019

Being able to message a business directly has never been more important. For me personally, there’s nothing more fulfilling than using technology to help people in the moments that matter. After the release of initial COVID-19 vaccines in late 2020, online searches for vaccines reached an all-time high. To help people searching for vaccine eligibility, availability, and appointment booking, Albertsons Companies’ banner pharmacies—like Albertsons, Safeway, and Vons—made this information easily accessible through Google Search and Maps via the “chat” button. This  gave people the information they needed, when they needed it.

To be more helpful in moments like these, over the last year, we’ve made Business Messages available globally, in more than 70 languages, and we’ve seen more than 30,000 brands and 200 partners come on board. Major brands like Carrefour, Walmart, and Woolworths have invested in Business Messages to help serve their consumers in new and meaningful ways. 

Expanding the conversation between consumers and brands

The retail sector has undergone a transformation since the start of the pandemic. As a result, we know it is critical for digital services to integrate with physical stores. We were able to do just that with Google’s Business Messages, which has been instrumental in helping better serve our customers across 1200+ stores in Europe.Thomas Rudelle
Global Digital Marketing Director, Carrefour

There were major shifts in consumer behavior during the pandemic, from the way people found and purchased products to the ways they interacted with businesses. Not only did we see higher demand for direct contact with brands, but retail searches also surged. At the end of 2020, retail searches grew at a rate that was more than three times higher than the same period in 2019 (based on Google internal data).

As Business Messages has become more widespread, brands are able to boost both responsiveness and customer satisfaction using the service. Levi’s, for example, surpassed 85% customer satisfaction scores using Business Messages and they discovered that the service drove 30x more store-related questions than web chat.

Many brands have also digitized what were traditionally in-store experiences, especially in high-consideration categories like jewelry. For example, Signet brought its virtual jewelry consultant to Business Messages, offering customers advice and answering queries in a way that’s convenient but still feels personal.We started using Google’s Business Messages pretty early on, and continue to transform and improve our experience. The ability to let customers know whether a product is in stock, and its precise location, is critical to offering a connected and frictionless shopper experience. Of course it also helps reduce the workload on our store and customer hub teams.Nick Eshkenazi
Chief Digital Technology Officer, Woolworths

As a working mother, these sorts of innovations have made a direct impact in my own life. I find it very helpful to be able to ask—and get real-time answers to—everyday questions using Business Messages, ranging from store hours and product availability to order status and how to make returns. One of my favorite features is the ability to know, in real time, what store wait times are like, and the exact location of the product I’m looking for, saving me precious time when I visit the store. 

Business Messages helps people do more with their time in other ways as well. Earlier this year I’d been meaning to change my insurance plan, but kept pushing it off because I didn’t want to get on a phone call. I can now message Geico to update my policy through the agent pretty effortlessly. Similarly, in India, Vi customers can use 24×7 real-time customer service to chat with their AI powered virtual assistant VIC, integrated with Google’s Business Messages, to check billing information, activate packs, add recharges and payments, check balances, and much more—and it all happens seamlessly.

Building a full suite of messaging products

We’re investing in building a full suite of messaging products that enable seamless conversational commerce to drive business results. As Business Messages continues to support brands in establishing their messaging presence on Google, we’re also experimenting with other ways to help them increase their reach and engagement on Search and Display. To accelerate on the digital front, we recently integrated AdLingo, a project built within Area 120, Google’s in-house incubator. This will enable brands to easily transform ads into AI powered, personalized conversations at scale.

For more information on how you can activate Business Messages, please reach us via the contact form on the Business Messages website. Merchants can also read and respond to messages via Google My Business or on the Google Maps app.

When the world was forced to go primarily online, state governments also faced the reality of needing to provide community services without the health risk of meeting in person. Old systems that relied on interpersonal contact could not keep up. An unprecedented number of displaced workers swamped every unemployment system. The capacity challenges weren’t limited to state labor departments either. Everything from birth certificates and marriage licenses to apostilles and court system services that could usually be handled by a simple walk-in had to be scheduled in advance. Both internal and external communication suffered. 

To meet these challenges, many organizations turned to new technology solutions and innovative approaches.

How VAST helped Arizona get back to work

The State of Arizona had tens of thousands of constituents who relied on pandemic unemployment insurance and would also need tools to reenter the workforce.Tim Tucker, Deputy Administrator of the Workforce Development Administration for the Arizona Department of Economic Security, started preparing in late 2020. He collaborated with Google Cloud and SADA to introduce the Virtual Appointment Scheduling Tool (VAST) to State of Arizona staff members. Using VAST reduced the excessive workload taken on by the Workforce Development Administration as they got Arizona back to work. VAST lets constituents book an appointment, upload documents and forms, and conduct career counseling virtually. This helped constituents move through the system faster so they could successfully reenter the workforce.

That preparation paid off. As of September 2021, Arizona had recovered the majority of the jobs lost during the pandemic. It has also seen one of the smallest percent change in employment compared with pre-pandemic numbers. Even more impressive, Arizona is one of only five states where unemployment claims are now lower than pre-pandemic numbers. Using VAST helped them get people back to work faster and has become a permanent part of their unemployment program.

Bringing streamlined services to the community

To fully realize a solution to the challenges faced by our public sector customers, we focused on three key areas in which we knew we needed VAST to excel:

• Efficient staff allocation
• Streamlined internal meetings
• Confident constituent interactions

We also knew our customers needed to get VAST online fast, and it needed to work with existing infrastructure without requiring a total overhaul. These areas informed the design of VAST’s features and have allowed us to meet the challenges faced by agencies such as the Arizona Department of Economic Security.

Virtual Agent support and integrations

VAST gives constituents 24×7 virtual agent support powered by  Google Cloud’s contact center AI virtual agents. Virtual agents are custom programmed to fit the specific needs of each agency and community they serve. It’s easy to add new options and information whenever an update is needed. Virtual agents can be designed to understand the user’s intent and serve up relevant content for a smooth user experience on both ends of the system. Virtual agents run at scale and offer multi-language support, ensuring they can serve everyone in the community. By pairing these with VAST, constituents can experience seamless self-service. 

6 week deployment time

Most of our public sector clients needed a solution yesterday. VAST can be deployed rapidly, taking about six weeks from start to finish, which includes everything–even staff training time.

 Integration with Google Workspace and Chrome

VAST securely integrates with other Google solutions, such as Google Workspace and Chromebooks. We work to ensure VAST is fully functional within your existing systems.

Collaboration and support

SADA collaborates with each organization to ensure that the design, development, and functionality of VAST align with their needs. SADA specializes in helping public sector customers migrate to Google Cloud. 

Analytics

Application administrators have access to analytic data gathered by VAST and options to customize and add additional datasets.This data helps organizations find blind spots in coverage, fix service bottlenecks, and better organize internal resources. Leveraging this data gives organizations the power to make changes, resulting in everything from a smoother customer experience to cost savings.

To learn more about how Google Cloud has supported Arizona during the pandemic, check out this blog on how their vaccination distribution system leveraged Google Cloud to get the vaccine to more people. For more information on how VAST can streamline a customer experience.

Editor’s note: This post originally appeared on the Google Workspace blog.

We consistently hear from our customers that the privacy of their data is top of mind, which is why we’ve built state-of-the-art security and privacy-preserving technologies into our products — to keep customer data private and secure. We’ve put Google AI to work on behalf of our customers to automatically stop the majority of online threats before they emerge. Gmail, for example, automatically blocks more than 99.9% of spam, phishing, and malware. These defenses, together with our unique encryption capabilities like client-side encryption (CSE), help our customers such as Groupe Le Monde, PwC, and Verizon, meet their security, privacy, compliance, and digital sovereignty requirements.

Last year, we enabled CSE for Drive, Docs, Slides, Sheets, and Meet, and today we’re excited to share that CSE is generally available for Gmail and Calendar, enabling even more organizations to become arbiters of their own data and the sole party deciding who has access to it. We recognize sovereign controls are important to customers and have accelerated delivery of these encryption capabilities to support our customers in maintaining control over their data and meeting their regulatory compliance needs.

Guarantee complete control of your data for the most challenging regulations

The expansion of CSE capabilities across Google Workspace helps to significantly reduce the burden of compliance for enterprises and public sector organizations. It gives organizations higher confidence that any third party, including Google and foreign governments, cannot access their confidential data. Workspace already encrypts data at rest and in transit by using secure-by-design cryptographic libraries. Client-side encryption takes this encryption capability to the next level by ensuring that customers have sole control over their encryption keys — and thus complete control over all access to their data. Starting today, users can send and receive emails or create meeting events with internal colleagues and external parties, knowing that their sensitive data (including inline images and attachments) has been encrypted before it reaches Google servers.

Users can continue to collaborate across other essential apps in Google Workspace while IT and security teams can ensure that sensitive data stays compliant with regulations. As customers retain control over the encryption keys and the identity management service to access those keys, sensitive data is indecipherable to Google and other external entities.

One key use case for CSE in this context centers on helping organizations subject to regulatory requirements, such as PwC, remain compliant, by meeting the need for the highest levels of encryption for certain types of communication.

“We have been searching for the capability to guarantee that our encrypted communications remain inaccessible to third-parties, including our technology providers, for some time. Google appears to be uniquely positioned with client-side encryption in providing us with complete control over our sensitive data, ensuring that we remain compliant as an organization in the ever changing world of data regulation. These features now being available across Google Workspace represent a pivotal moment for us. We’re enthusiastic about the ability to continue to benefit from the efficiency in working that Workspace provides us with, whilst at the same time maintaining trust with our customers that their confidential data will stay private and compliant,” said Shaun Bookham, UK Operations & Technology Director at PwC.

One of our global telecommunications customers, Verizon, is leveraging CSE to gain complete control over their sensitive data, ensuring that they remain compliant as an organization while supporting customers in highly regulated industries. This opens doors for the company to deliver an exceptional experience for its customers, by extending the level of data protection and privacy to their clients.

“At Verizon, we adhere to governance requirements related to access of our sensitive data while also providing the best experience coupled with deep trust. We have worked alongside Google to develop new encryption solutions and are excited to explore their utilization,” said Russell Leader, Director Collaboration and Mobility at Verizon.

Protecting an organization’s most important assets

The regulatory requirements for separation between an organization’s data and their cloud provider’s environment has resulted in important use cases for client-side encryption — from keeping sensitive R&D data extremely private, even from an organization’s SaaS provider, to scenarios where confidentiality is paramount to the success or failure of a mission-critical operation.

Customers, such as media giant Groupe Le Monde, rely on client-side encryption to protect their most crucial assets. By leveraging client-side encryption across Workspace, Groupe Le Monde can be assured that their communications, appointments, and files will not be subject to leaks, thus helping to keep their journalists safe.

“Client-side encryption gives us the next level of privacy, to ensure integrity within the journalistic process. This allows us to guarantee a higher level of security for our journalists, and to protect our sensitive content,” said Sacha Morard, Chief Technology Officer at Groupe Le Monde.

Another industry-leading Google Workspace enterprise customer uses client-side encryption to protect their most sensitive projects. For these projects, the customer is the sole owner of their encryption keys, thereby protecting their critical intellectual property and maintaining their data sovereignty requirements.

While each customer’s digital transformation journey is different, with all essential Google Workspace apps now being covered by CSE, companies of all sizes in all industries can benefit from these protections.

Starting today, client-side encryption is available globally to customers with Workspace Enterprise Plus, Education Standard, and Education Plus. To learn more about client-side encryption and how to get started today, watch our presentation from Google Cloud Next ’22 and check out the documentation.