Whether it’s getting rid of pests, cleaning up a crime scene or tending to office plants, Rentokil Initial is a service business whose primary aim is to offer customers the best possible standard. This can only be achieved if teams work closely together, sharing expertise and ideas and communicating constantly.

We used to have 180 email domains and 40 mail systems in place, so finding contact details and responding quickly to colleagues was a challenge. To tackle this, in 2009, we moved 0 business users, including our ‘on the road’ service technicians and salespeople onto a single communications platform, G Suite.

Since switching to G Suite, we’ve saved millions of pounds (£) on IT maintenance and several hundred thousand pounds by cutting the time spent on administrative tasks through using tools such as Google Docs, Sites and Forms. For senior management, Google Hangouts Meet has also proved its worth, saving roughly 54 hours of the senior management’s time a week – that’s over 2,000 hours a year. In addition to maximizing productivity, online sharing through G Suite products has enabled us to spread knowledge and ideas organically across countries and divisions.

Individual teams have fully embraced the opportunity to share knowledge, using the group intranet, powered by Google Sites, to post training videos and access technical images. But it’s not all about official documents and meetings: online sharing is helping us to become a more personal, sociable organization, which is important for staff retention and working culture. Colleagues use our intranet to share personal achievements, from sleeping on the streets for a homeless charity to boxing in international championships, giving a true flavor of the diversity within the company.

Employees at all levels are embracing G Suite to connect with colleagues. For example, our UK Managing Director uses Google+ to post updates and pictures of his ‘road trips’ across the UK and his encounters with colleagues, from the CFO to our longest standing pest control technicians, providing new insight into his role in the business. The ability to connect directly with our executives and create communities amongst our new employees is radically changing and modernizing the culture of our company.

All in all, we’ve been amazed by the journey which G Suite has taken us on, connecting our teams no matter where they are and no matter what they’re doing and making a difference in almost every corner of our business. Thanks to Google we see ourselves as better connected, able to offer a better service to customers and more competitive on a global scale.

Creating a secure-by-default experience based on robust defenses has always been a core design principle for Gmail. That’s why we’ve established a strong baseline of security in Gmail, with built-in protections to help automatically filter out potentially malicious messages. While these defenses help keep Gmail users safe, email functions as part of a large, complex, interconnected ecosystem that we continually invest in and work to protect. After first announcing Gmail’s Brand Indicators for Message Identification (BIMI) pilot last year, today we’re announcing that over the coming weeks we’re rolling out Gmail’s general support of BIMI, an industry standard that aims to drive adoption of strong sender authentication for the entire email ecosystem. BIMI provides email recipients and email security systems increased confidence in the source of emails, and enables senders to provide their audience with a more immersive experience.

“Bank of America has a wide range of security measures in place to support our customers, and we constantly evolve our program to deliver best in class protection. Part of this effort is our partnership with Google on BIMI, which provides an easy way to validate if correspondence is from us.” — Bank of America

BIMI enables organizations that authenticate their emails using Domain-based Message Authentication, Reporting, and Conformance (DMARC)—a standard for providing strong sender authentication that allows security systems to perform better filtering, separating legitimate messages from potentially spoofed ones—to validate ownership of their logos and securely transmit them to Google. BIMI is designed to be easy: for organizations with DMARC in place, validated logos display on authenticated emails from their domains and subdomains.

Here’s how it works: Organizations who authenticate their emails using Sender Policy Framework (SPF) or Domain Keys Identified Mail (DKIM) and deploy DMARC can provide their validated trademarked logos to Google via a Verified Mark Certificate (VMC). BIMI leverages Mark Verifying Authorities, like Certification Authorities, to verify logo ownership and provide proof of verification in a VMC. Once these authenticated emails pass our other anti-abuse checks, Gmail will start displaying the logo in the existing avatar slot.  

“Gmail’s support of BIMI is a win for email authentication, brand trust, and consumers alike. BIMI gives organizations the opportunity to provide their customers with a more immersive email experience, strengthening email sender authentication across the entire email ecosystem.” — Seth Blank, Chair of the AuthIndicators Working Group

This is just the start for BIMI. The standard expects to expand support across logo types and validators. For logo validation, BIMI is starting by supporting the validation of trademarked logos, since they are a common target of impersonation. Today, Entrust and DigiCert support BIMI as Certification Authorities, and in the future the BIMI working group expects this list of supporting validation authorities to expand further. To learn more about BIMI and see the latest news, visit the working group’s website.

To take advantage of BIMI, ensure that your organization has adopted DMARC, and that you have validated your logo with a VMC. For Gmail users, no action is required. We’re proud to be one of the leading members in both establishing and supporting the BIMI standard and will continue to support efforts that contribute to security for the entire email ecosystem.

Editor’s Note: David Moore, Founder and CEO of Navagis, shares his story of teaming up with the Google Maps Platform team to help people across Japan get vaccinated amid COVID-19 pandemic.

The roots of Navagis go back to Hurricane Katrina, when I led an Army Corps of Engineers team that deployed 3D mapping technologies with Google Earth to respond to critical needs on the U.S. Gulf Coast. As a Google Cloud Premier Partner we work across various industries and organizational types to solve location intelligence challenges with our software solutions.

The experience taught me how powerful mapping insights can be in protecting lives when disaster strikes. The COVID-19 crisis brought a brand new human challenge to the world and like other countries, Japan found itself struggling to vaccinate its 125 million people, while trying to communicate about where (and under what circumstances) people could get their vaccines.

Our end goal was to build a reliable, enriched, real-time dataset on Japan’s vaccination centers. Living in Japan, seeing some confusion and anxiety, I felt great urgency when I accepted the mission on behalf of our team.

From the very beginning we faced many challenges. Japan was experiencing unique difficulties in building an accurate real-time vaccine locator. First, we noticed the fragmentation of address information across thousands of local governments, from Hokkaido in the north to subtropical Okinawa in the south. Second, Japan’s Ministry of Health, Labor and Welfare had launched a website of nationwide vaccination sites, which they were constantly updating data sources. We noticed the location information was prone to inconsistencies due to its dispersion at the local level, and different conventions among prefectures on writing addresses. In order to ensure the integrity of a massive amount of decentralized data, mostly in Japanese, we required on-the-ground presence and experience.

In addition, we needed to go beyond simply mapping the location of vaccination centers. Each one needed to be a one-stop shop for all information regarding vaccination, including opening hours, safety precautions, and qualifications for getting the COVID-19 vaccine.

Round-the-clock teamwork builds a helpful, informative mapping solution

People might think of mapping as all about AI, advanced satellites, and cloud computing power. Of course, these are essential. What is less known is the massive amount of human toil and dedication that goes into making vaccine location information available especially for an urgent health mission for a country as large and complex as Japan.

Realizing our task was urgent, we worked with the Google Maps Platform team across time zones and over weekends to make this happen fast. In some cases a vaccine center was at a place where one would not normally expect to get a vaccine—like a pop-up location at a convention center. So we matched vaccine center addresses from the government website against Google Maps Platform’s Places data.

In under two weeks, we had identified, matched and marked tens of thousands of locations as vaccination centers around the country. Moreover, the power of the Geolocation API and Places API enabled us to provide richer details for many of the centers.

One of the unique aspects of this project was being able to surface our work across multiple channels to accomplish a single goal. We were able to work with Google to ensure the vaccine centers appeared on the consumer user-facing Google Maps apps and website, with information to help citizens learn where and how to get their vaccine. Our team was in hourly contact with requests such as “this center is mission-critical, can we get it mapped?” They were able to quickly get the site listed and visible on the map for end-users. This was a big human mobilization.

Powerful mapping APIs for pinpointed vaccine location information

We couldn’t have accomplished the massive task of validating 35,000 vaccination sites in such a short period of time without Google’s mapping APIs. The Maps Geocoding API and Places API enabled us to take location data from the government website, and quickly verify whether the location existed, or not, with up-to-date places intelligence.

The Places API served a critical role in two ways: breadth of information (covering Japan’s entire territory), and depth of information (complex insight into each place, such as landmarks and phone numbers).

The ability to take the addresses provided by the government of vaccination sites, run them through the Places API, and assess the address quality helped enormously. Google Street View, meanwhile, provided a further level of validation, enabling us to visually identify the specific locations where errors remained, and manually identifying clinics and hospitals before identifying their precise latitude and longitude within cities in Japan.

Looking beyond COVID-19

Japan went from being a laggard in global vaccination rates before the summer of 2021 to one of the leaders, with nearly 80% of the population fully vaccinated. And, daily confirmed cases had been as low as 100 nationwide prior to Omicron emerging globally.

The prospect of putting to bed our adventure with the Japan Vaccine Locator couldn’t bring us more joy.

Except perhaps, the prospect of helping people rediscover the joy of a return to normalcy—in partnership with Google Maps Platform.

For more information on Google Maps Platform, visit our website.