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Google Cloud Launches Digital Assets Team to Power the Emerging Blockchain Space

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Leading distributed ledger and blockchain companies have chosen Google Cloud to build scalable, flexible and secure platforms. Google Cloud's Digital Assets team will lend their support and infrastructure to usher this space towards innovation.

Blockchain technology is yielding tremendous innovation and value creation for consumers and businesses around the world. As the technology becomes more mainstream, companies need scalable, secure, and sustainable infrastructure on which to grow their businesses and support their networks. We believe Google Cloud can play an important role in this evolution.

Building on our existing work with blockchain developers, exchanges, and other companies in this space, we are announcing today a new, dedicated Digital Assets Team within Google Cloud to support our customers’ needs in building, transacting, storing value, and deploying new products on blockchain-based platforms. This new team will enable our customers to accelerate their efforts in this emerging space and help underpin the blockchain ecosystems of tomorrow. 

What We’re Doing Today (and Into the Future)

Blockchain and distributed-ledger-based companies like HederaTheta Labs, and Dapper Labs have already chosen to build on top of Google Cloud for scalability, flexibility, and security. Moving forward, Google Cloud’s Digital Assets Team will undertake a number of short- and long-term initiatives to support companies in the digital assets/blockchain ecosystem, including:

  • Providing dedicated node hosting/remote procedure call (RPC) nodes for developers, allowing users to deploy blockchain validators on Google Cloud via a single click (“click to deploy”).
  • Participating in node validation and on-chain governance with select partners.
  • Helping developers and users host their nodes on the cleanest cloud in the industry, supporting their environmental, social, and governance initiatives.
  • Supporting on-chain governance via participation from Google Cloud executives and senior engineers.
  • Hosting several public BigQuery datasets on our Marketplace, including full blockchain transaction history for Bitcoin, Ethereum, Bitcoin Cash, Dash, Litecoin, Zcash, Theta, Hedera Hashgraph, Band Protocol, Polygon, XRP, and Dogecoin.
  • Driving co-development and integration into Google’s robust partner ecosystem, including participating in the Google Cloud Marketplace.
  • Embracing joint go-to-market initiatives with our ecosystem partners where Google Cloud can be the connective tissue between traditional enterprise and blockchain technologies.

As we build out our team, we’re also exploring opportunities in the future to enable Google Cloud customers to make and receive payments using cryptocurrencies.

Why Partner with Google Cloud

Our customers in this space—both traditional firms seeking to implement blockchain strategies and blockchain-native companies, such as exchanges, app providers, and decentralized platforms—are choosing Google Cloud for three key reasons:

  • First, their businesses and their developer ecosystems can build on the industry’s cleanest cloud. Growing in a sustainable manner is top-of-mind for many businesses, but is particularly relevant in the blockchain space, where the ability to run and scale sustainably is critical. Google is carbon neutral today, and we’ve announced our goal to run on carbon-free energy, 24/7 at all of our data centers by 2030. We’ve also rolled out the ability for customers to choose a Google Cloud region in which to run based on carbon footprint data.
  • Second, developers building on blockchain-based platforms can benefit from Google’s world-class developer platform. Google Cloud infrastructure ensures that developers can speed up the delivery of software and data on the blockchain, delivering fast access to applications for users. 
  • Third, Google Cloud technologies and services will ensure that blockchain-based companies can scale securely and reliably. Google can ensure that data, applications, games, or digital assets like NFTs will be delivered on a stable, secure, and trusted global network.

Google Cloud’s Approach to Blockchain and Digital Assets

Blockchains and digital assets are changing the way the world stores and moves its information —as well as value. As an infrastructure provider, Google Cloud views the evolution of blockchain technology and decentralized networks today as analogous to the rise of open source and the internet 10-15 years ago. Just as open source developments were integral to the early days of the internet, blockchain is yielding innovation and value creation for consumers and businesses. As the technology becomes more mainstream, companies will need scalable, secure infrastructure on which to grow their businesses and support their networks.

As such, we’re applying Google Cloud technology to the blockchain market with the following principles:

  • Consistent with Google Cloud’s core business: We are specialists in data-powered innovation with leading infrastructure, industry solutions, and other cutting-edge technology. We pursue blockchain projects and partnerships that align with our mission and our expertise.
  • User trust and governance: Blockchain networks raise novel questions concerning legal compliance and user privacy. We will maintain our commitment to our users through a robust focus on privacy and user trust, as well as an uncompromising focus on compliance with applicable laws.
  • Network-agnostic: Google’s infrastructure will seek to preserve optionality of networks for the benefit of users. 

We’re inspired by the work already done in the digital assets space by our customers, and we look forward to providing the infrastructure and technologies to support what’s possible with blockchain technologies in the future. If you’re eager to learn more about Google Cloud’s new Digital Assets Team, please reach out to your Google Cloud sales representative or partner manager.

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Cloud Migration and Modernization is ‘Easier Done than Said’ with Google Cloud RAMP!

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The reliance on cloud compute, storage and network has accelerated with the growing usage of digital products and services. To keep up with the customer demands and deliver digital solutions, many companies are struggling through their cloud migration and modernization journeys. But not anymore, says Google Cloud with the Rapid Assessment & Migration Program (RAMP)!

Download the infographic to have succinct view of what cloud migration and modernization would look like by RAMPing up! Bid Adieu to delays and budget overspend with the tools, resources, partners and fundings with RAMP.

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Google Cloud VMware Engine Achieves HIPAA Compliance

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Google Cloud VMware Engine is now covered under the Google Cloud Business Associate Agreement (BAA) and achieved HIPAA compliance to help healthcare firms run their HIPAA-compliant VMware workloads without additional complexity. Learn more.

We are excited to announce that as of April 1, 2021, Google Cloud VMware Engine is covered under the Google Cloud Business Associate Agreement (BAA), meaning it has achieved HIPAA compliance. Healthcare organizations can now migrate and run their HIPAA-compliant VMware workloads in a fully compatible VMware Cloud Verified stack running natively in Google Cloud with Google Cloud VMware Engine, without changes or re-architecture to tools, processes, or applications.

Healthcare organizations increasingly use cloud platforms to personalize patient care, analyze large datasets more effectively, enhance research and development collaboration, and share medical knowledge. Leveraging cloud platforms can also help healthcare organizations increase the privacy and security of information systems, including protected health information (PHI), and, as a result, better comply with applicable laws and regulations while reducing the burden of compliance. For PHI, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) set standards in the United States to protect individually identifiable health information. HIPAA applies to health plans, most healthcare providers, and healthcare clearinghouses that manage PHI electronically, and to persons or entities that perform certain functions on their behalf. 

With Google Cloud, organizations can leverage solutions that enable secure, continuous patient care and data-driven clinical and operational decisions with ease, while being empowered with collaboration and productivity tools. Further, Google Cloud Platform supports HIPAA compliance. We offer HIPAA-regulated customers the same products at the same pricing that is available to all customers, unlike many other cloud providers. 

For healthcare organizations that leverage VMware on-premises, having a consistent, cloud-integrated platform that provides seamless access to native cloud services unlocks the opportunity to extend, migrate, and modernize healthcare IT infrastructure and applications in a fast, low-risk manner at their own pace. This is especially important for mission-critical healthcare provider workloads, where having a low-risk way to adopt the cloud is important. Google Cloud VMware Engine offers that solution. By achieving coverage under Google Cloud’s BAA, Google Cloud VMware Engine enables healthcare organizations to realize the benefits of cloud computing and stay on track with their HIPAA compliance efforts without additional complexity. This is very relevant in hybrid scenarios, where customers would like to leverage other native cloud services such as analytics and big data processing, without having to enter into multiple BAAs.

Google Cloud VMware Engine offers dedicated, isolated software-defined datacenter environments with fully redundant and dedicated 100 Gbps networking that are suitable for healthcare organizations to run applications storing and processing PHI data. Customers have the ability to encrypt their virtual storage area network (vSAN) using an external key management server. Healthcare customers can run their workloads in a native VMware environment—vSphere, vCenter, vSAN, NSX-T, and HCX—while benefiting from Google Cloud’s highly performant infrastructure to meet the needs of their workloads. Customers can connect their VMware applications to native Google Cloud services such as BigQuery and artificial intelligence (AI) to derive new insights from existing data and quickly make informed decisions. 

Protecting against and mitigating the impact of ransomware attacks is top-of-mind for Healthcare organizations. This requires building a cyber resilience program and back-up strategy to prepare for how users can restore core systems or assets affected by a security (in this case, ransomware) incident. This is a critical function for supporting recovery timelines and lessening the impact of a cyber event so organizations can get back to operating their business.  Google Cloud VMware Engine in combination with Google Cloud first party solutions such as Actifio Go, or partner solutions such as NetApp CVO can provide an efficient way to recover incremental point-in-time backups along with on-demand provisioning of new compute to  recover both data and infrastructure from Ransomware attacks quickly and efficiently. 

Healthcare customers can also use Google Cloud VMware Engine as a disaster recovery (DR) target for their on-premises VMware workloads. Healthcare organizations also need a business continuity plan for their mission critical applications. When a disaster occurs, hospitals need their data protected so they can quickly get back to treating patients. It is a HIPAA requirement that healthcare organizations must be able to recover from a natural disaster. Google Cloud VMware Engine offers a like-for-like cost-effective DR target for these customers. The DR environment can be operated without new training using the same tools as their on-premises deployment. Google Cloud VMware Engine is currently available in 12 regions across the globe including three regions in the US, which means our regional and multi-national customers can take advantage of this service for geographic diversification as well. 

If you are interested in understanding more and taking advantage of Google Cloud VMware Engine, contact your Google sales team now.

For details, see HIPAA compliance on Google Cloud Platform.

Trend Analysis

Digital Maturity in Higher Ed Tied to Improvements in Students’ Journey: Study

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BCG and Google's 2021 study on digital maturity in higher education reveals 'going all-in' on digital helps universities become more agile and efficient in delivering education. It meets students' preferences and fosters future disruptions.

Why Higher Ed Needs to Go All-in on Digital

In the wake of the COVID-19 pandemic, the majority of students within the 18-24-year-old demographic now expect hybrid learning environments–even once we are beyond the pandemic. And a vast number of adult learners are seeking options that accommodate their work and family lives now that it’s clear that effective learning can indeed occur virtually. Implementing cloud technologies and achieving digital maturity within higher education will enable institutions to be innovative and responsive to evolving student preferences, while being prepared for future disruptions.

Exhibit 1: BCG

The state of digital maturity

In February and March 2021, Boston Consulting Group (BCG), in partnership with Google, surveyed U.S. higher education leaders on their views of the state of digital maturity in the higher education sector. This survey found that institutional and technology leaders strongly agreed that moving legacy IT systems to the cloud, centralizing and integrating data, and increasing the use of advanced analytics is necessary to make a successful digital transformation, and ultimately achieve digital maturity.

But what is digital maturity? Digital maturity—a measure of an organization’s ability to create value through digital delivery—focuses on three areas of technological advancement that drive large-scale innovation:

  1. Using cloud infrastructure
  2. Expanding access to data
  3. Using that data to improve processes through advanced analytics, such as Artificial Intelligence and Machine Learning (AI/ML)

Although university leaders agree on prioritizing digital maturity, more than 55% said they considered their schools to be “digital performers” or “digital leaders.” However, only 25% of tech leaders at these universities stated that their schools regularly use data analytics. As with corporations and governments, higher education institutions face barriers to technological innovation, such as:

  • Competing priorities to meet step-change goals and decentralized decision making
  • Budget constraints
  • Cultural resistance to change
  • Tech staff skillset gaps

Still, leaders understand that the way to overcome institutional inertia is with a strong, goal-oriented vision of what is best for the institution overall. Although only a handful of schools have reached digital maturity as we define it, others can learn a great deal from their examples. Here are the top takeaways from higher education leaders who successfully transformed their institutions:

Digital solutions can improve the student journey in many ways

Exhibit 2: BCG

As digital capabilities hold the key to dealing effectively with declining enrollment and rising costs, higher ed leaders identified four goals that are critical to improving performance:

  1. Improve the student journey
  2. Increase operational efficiency
  3. Scale computing power in advanced research
  4. Innovate education delivery

The research found that technology investments can help enhance the student journey in the recruiting and retention of students, improving digital education delivery, government funding, and donations from alumni. Digital maturity can make institutions more agile and efficient in delivering education that aligns with the changing societal norms, evolving student preferences, and future disruptions. Survey participants shared that they plan to increase the use of the cloud by more than 50% over the next three years. By shifting legacy IT systems to the cloud, institutions can increase scalability, lower the cost of ownership, and improve operational agility, while offering a more secure, long-term data storage solution.

Cloud-native software-as-a-service (SaaS) solutions provide an excellent platform for centralizing data. However, institutions that attempt to “lift and shift” their legacy systems to the cloud may encounter challenges to achieving measurable improvements in data integration and cost reduction. Higher ed leaders must realize that centralizing data and transitioning to the cloud do not happen simultaneously.

Leaders who are able to articulate a strong vision and commitment will experience a more successful technology transformation. By linking their vision to specific needs, such as more effective recruiting, leaders will find their technology investments will have a more substantial return. University presidents should base their decisions about which systems to move, when, and how on desired performance outcomes.

Big visions become a reality with small steps. Small pilot projects are an excellent way to start the journey toward digital maturity. Small steps toward a significant transformation can reduce resistance to change, build positive momentum, and produce better student outcomes. Read the full report here. If you’d like to talk to a Google Cloud expert, get in touch

Whitepaper

The Pathway to Innovation: Migrating SAP to the Cloud

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While innovation remains a top priority across all industries, many companies are not achieving the results they want from their innovation efforts. As companies migrate their SAP enterprise resource planning (ERP) systems to the cloud, technology leaders see this as an opportunity to reimagine business processes and propel their innovation strategies.

This paper will explore the benefits that companies have reaped from their SAP cloud migration, such as using IT resources more effectively, gaining deeper insights from data, and improving innovation. It will also examine the approach organizations are taking to gain buy-in from other stakeholders in their operations, positioning the SAP migration for a successful outcome.

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Case Study

How Sri Lanka’s Largest Ride-hailing Company Fixed its App and Improved Business

PickMe is Sri Lanka’s largest ride-hailing company.

“(Almost) every Sri Lankan is our customer. We have passengers who use us on a daily basis. We have drivers who use the platform to make a living. So obviously, the ecosystem is pretty big,” says Jiffry Zulfe, Founder & CEO, PickMe.

Before the company used Google Cloud, it hosted in a local data center. That strategy caused problems.

The first was the local provider’s ability to keep up.

“We were a company that was growing very fast. So the number of customers, the number of drivers, the volumes, would double every couple of months. And that required computer power, which the local provider struggled to do.”

The company also faced reliability issues. It’s servers would go down sometimes, which would slow down some of the services and affected customer experience.

That’s when they decided to get on the Google Cloud Platform.

“By bringing GCP into our platform, we saw a huge improvement in our latency. And also, we have had great reliability. The customers have gained confidence that when you open that app, it works all the time,” says Mithila Somasiri, Chief Technology Officer at PickMe.

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AI in Manufacturing Already A Mainstream: Google Cloud Study

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