Whether they’re reading the newspaper on the way to work, or catching up on the latest headlines on their smartphones, readers expect up-to-the-minute news wherever and whenever makes the most sense for them. As a result, media companies are increasingly looking for ways to improve, expand, and simplify their offerings, and they’re increasingly looking to the cloud to do it.

For more than 160 years The Telegraph has been counted on by readers across the United Kingdom and globally for award-winning news and journalism. An early adopter of cloud technology, it’s been a G Suite customer since 2008 and has already been using Google Cloud Platform to analyze digital behaviors to improve engagement and advertising performance since 2016.

Recently, The Telegraph announced it’s migrating fully to Google Cloud. By migrating all their production and pre-production services, they aim to deliver content faster, provide compelling experiences to readers, and reduce environmental impact.

“We are delighted to announce our newest collaboration with Google Cloud,” said Chris Taylor, Chief Information Officer, The Telegraph. “We have always worked closely with Google as they help us to provide our readers with great experiences on our digital products, collaboration software and internet scale through search. Their continued leadership in projects such as Kubernetes are enabling us to build flexible development environments that truly support DevOps.”

Powering the Digital Publishing Ecosystem

The Telegraph produces large volumes of digital content every day. It was imperative for them to find a cloud provider they could trust to support this ecosystem. By working with Google Cloud they have changed the way they see and engage with data: they can collect new information about their products every second and use that to continually hone their strategy. The Telegraph are placing more confidence and trust in the data captured about their content and now have one of the best available pieces of technology for capturing and analyzing the stories they publish in real-time.

Leveraging AI to support journalists

Time is critical when journalists are on a story, and The Telegraph wants to put important data in the hands of its journalists right when they need it. To do this, it will be using AutoML to classify content for journalists and make it more discoverable. For example, a reporter will be able to bring up relevant assets that link to their stories. It will also apply AutoML to classify Telegraph stock photos to help journalists attach compelling visual content to their stories faster.

Building compelling reader experiences with the help of APIs

Readers have an ever-increasing expectation of personalization. To meet this need, The Telegraph launched My Telegraph, currently live in beta, to offer registered readers personalized news experiences based on their interests or the particular journalists they want to follow. My Telegraph was developed on an API management platform provided by Google Cloud’s Apigee. You can learn more about how it’s applying API management to My Telegraph, in this blog post.

Working for environmental good

The Telegraph is the biggest selling quality newspaper in the UK, an accolade which requires it to print and distribute hundreds of thousands of copies each day. Optimal management of print production is important, and by using a combination of the cloud and machine learning, The Telegraph is better able to predict demand for physical newspapers, maximizing sales and minimizing waste. This makes great business sense for The Telegraph but also has great environmental benefit.

In 2020, many businesses across industries turned their focus and investments towards digital strategies. APIs being an integral part of every organization’s digital disruption, will grow in relevance throughout 2021. Read the report to gain more insights on driving API-led digital transformations and in-depth analysis of Google Cloud’s Apigee API Management Platform usage data, case studies and third-party surveys conducted with tech leaders.

As Google’s productivity adviser, I’ve been closely following the evolving discussion around the future of work. Long before the pandemic, employees, business leaders, and analysts were already thinking about how work needed to evolve, but the crisis brought the future cascading  into the present. Virtually overnight, millions of companies and workers went remote and stayed that way for over a year, pushing their collaboration and productivity tools to the test across living rooms and time zones. While some organizations were able to launch new solutions or adapt existing ones to keep their people connected and productive, many struggled. 

The organizations that struggled quickly discovered their tools weren’t complete, scalable, secure, or built for the cloud era. Meanwhile, across all industries and business types, employees reported spikes in burnout, feelings of disconnection, and frustration with finding the latest information or using unfamiliar tools.

With many businesses headed into a hybrid model, the world of work has been transformed, possibly forever. There’s a fresh and fast-moving conversation about how organizations can succeed within the evolving future of work. 

But at the center of that discussion are two familiar topics: collaboration and productivity. How will they evolve in an era of distributed teams and surging employee demand for  flexibility? And how will businesses meet expectations to innovate quickly and deliver on rising customer expectations while navigating the new future of work? 

Although 2020 was a major inflection point, a closer look reveals that many of the technologies, trends, and cultural norms shaping the future of work have been around for some time. For years, forward-thinking organizations have been wrestling with how to maximize collaboration, productivity, and wellbeing among their employees, and they’ve been developing the tools to make it happen at scale. By that measure, the future of work has been here for some time; it just hasn’t been evenly distributed or easily visible.

With this context in mind, we’re sharing our new guide Create what’s next: The future of collaboration and productivity, which highlights three areas of focus for organizations wanting to catch up with those leading the charge to empower the future of work.

1. Making work-from-anywhere a reality with flexible solutions
2. Giving people helpful tools to maximize their impact
3. Enabling knowledge sharing and human connection

Armed with these three strategies, businesses can improve productivity and encourage innovation while better meeting the needs of their customers and their employees—now and in the years ahead.

We share some highlights from the guide in the infographic below (click to enlarge). You can also download the full guide now.

Every day, individual people and creative teams combine Google Workspace with Adobe Creative Cloud to bring their best ideas to life and delight their customers or friends, across photography, design, video, 3D design, and more. In fact, Adobe’s add-on for Google Workspace has had over a million installs and counting. By partnering with Adobe, we’re helping people boost creative collaboration wherever and however they work together. And they can benefit from a potential tenfold increase in productivity that results from things like shared libraries and styles across all the apps they use. 

We started integrating Adobe apps with Google Workspace last year by introducing Adobe XD integration into Flutter, enabling developers to simplify the design-to-development workflow, and letting creative teams design apps in XD and convert those designs into Flutter code with the click of a button. 

Next, we brought together Adobe Creative Cloud and Gmail to make it easier to share links to your creative assets with external teams and stakeholders through email. With this integration, you can search for your Creative Cloud assets and attach public links to synced files, libraries, and creations made on mobile devices without leaving Gmail. You can also save any attachments received in Gmail directly to Creative Cloud in a few clicks.

This year we are furthering our collaboration with Adobe with some exciting new capabilities. We’re integrating Adobe Creative Cloud with Docs and Slides, and launching Adobe Creative Cloud for Chrome.

The integration of Adobe Creative Cloud with Docs and Slides will give creative and business stakeholders a single source of truth and a powerful new way to manage brand assets. With easy access to Creative Cloud Libraries inside both Adobe Creative Cloud (with apps like Photoshop, Illustrator, InDesign, XD, and more) and inside Google Workspace (with apps like Gmail, Docs, and Slides), marketing and product design teams can seamlessly share work, get feedback, and stay connected along the way. Learn more about this integration.

Adobe Creative Cloud for Chrome is a new extension that lets designers draw inspiration from the web’s most beautiful designs and artwork. Whether you’re looking for color combinations, patterns, vector shapes, or gradients extracted from images, the new Chrome extension helps you capture them from the source and apply them to your own design work. Adobe Capture features are available on mobile, on desktop for Photoshop and Creative Cloud Libraries, and now on the web, so wherever and whenever inspiration strikes, you’ll be ready to capture the moment. This feature became available in May. Learn more

These new integrations between Adobe Creative Cloud and Google Workspace and Google Chrome let creatives focus on what they do best: ideate, create, and innovate. Creative teams of 1 or 100 have fast, seamless access to the digital assets and editor tools that bring their work to life. And they’re ready to capture inspiration from the web whenever and wherever it strikes using Google Chrome. We’re committed to boosting creative collaboration in Google Workspace with Adobe as a trusted partner. Start using  Google Workspace and Creative Cloud today.