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Trusted Collaboration for Hybrid Workplace with Google Workspace
Hybrid workspace need high levels of security, data privacy, and trust for seamless collaboration across workforce. As we navigate to the new normal, your enterprise can learn about the security and privacy specific innovations Google Workspace utilizes to help customers realize powerful, trusted, cloud-native collaboration.
Held Back by Database Scalability, This Financial Services Company Switches to Google Cloud and Cloud Spanner

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Azimut Group operates an international network of companies handling investment and asset management, mutual funds, hedge funds, and insurance. Founded in Milan, Italy in 1988, Azimut Group today has branches in fifteen countries, including Brazil, China, and the USA.
“We have subsidiaries and manage funds all over the world,” explains Simone Bertolotti, IT Manager at Azimut Holding S.p.a. “That means that any technology that we put in place has to cover needs from many different countries.”
“When complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Azimut manages its funds with investment advisors who use information sourced from Bloomberg, Reuters and others. “They use a huge amount of data,” says Simone. “They work with spreadsheets, algorithms, formulae and they analyse data in minutes.” In finance, every second is crucial, which is why Azimut decided to develop a risk management dashboard that can process information even more quickly, then distribute it worldwide.
“When an advisor manages data, that data is used to make immediate decisions on funds, capital movements or whether to sell stock,” says Simone. “They have to be ready to make recommendations for any amount of data that comes to them. For our dashboard, that means that when additional information arrives or complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
Generating insights at speed
Investors and investment managers make decisions based on the most accurate, up-to-date information possible. For Azimut Group, information sourced through financial data vendors such as Bloomberg and Reuters provided only part of the data that the group required.
“We looked to collect information from a range of different providers,” explains Simone, “then analyse it to develop a predictive algorithm that could work faster than an advisor stationed at the terminal. We set ourselves the challenge to try to manipulate that data to add new insights into our matrix, so that every one of our branches across the world can see risk information about the funds in real-time.”
“We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling. With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it.
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
The first cloud provider Azimut used to build its system struggled to scale quickly to meet different kinds of data challenges. “If we wanted to add more cores, that was fine,” says Simone. “But the previous cloud provider made it complicated to raise the amount of space in a database infrastructure and scale up to demand. Scaling up for more in-depth analysis would take a day, and our need was immediate.”
That’s why Azimut switched one year ago to Google Cloud Platform to run the 150 VMs on its risk analysis platform. “We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling,” says Simone. “With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it. Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
The infrastructure of Azimut’s solution handles around 800TB of data per month, and Google’s global network of servers and high-speed connections ensure that it gets to where it’s most needed by the most direct route. Impressed by the speed, security and availability of Google Cloud Platform, Azimut has moved its intranet on to Google Cloud Platform, too, eliminating the need for staff to login with VPNs.
“Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Driving ahead with Noovle
For Azimut, migrating the risk management dashboard is the latest of many Google product collaborations with cloud consultancy Noovle. “Everything started five years ago,” says Simone, “when Noovle assisted us in migrating to Gmail from our on-premise email solution. From G Suite to Google Cloud Platform, we’ve had a great relationship. Noovle provides consultancy services, support for mobility, and external advisors who work on our premises, such as when they trained us how to broadcast our meetings on Google Hangouts. As an independent company, we know we can trust them for transparent advice. All they care about is the best way to get a job done and to help us reach our goals.”
New app, new customers
In a business case comparison, Google Cloud Platform cost Azimut 35% less to run than the previous cloud provider. Now the group is building a major new mobile application on Google App Engine to be released in 2018.
“The new mobile application will allow customers to trade directly, without human advisors, by proposing different investment solutions depending on targets the customers set,” says Simone. “So if a customer aims to make money with investments, they enter their relevant personal information and we carry out the necessary regulatory checks and suggest what they could buy. The entire project will be based on Google Cloud Platform, so customers can control their investments through the app while we manage the fund, using Google Cloud Spanner on the backend.”
A set of new capabilities to build a differentiated data platform: BigLake, now generally available

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Data continues to grow in volume and is increasingly distributed across lakes, warehouses, clouds, and file formats. As more users demand more use cases, the traditional approach to build data movement infrastructure is proving difficult to scale. Unlocking the full potential of data requires breaking down these silos, and is increasingly a top priority for enterprises.
Earlier this year, we previewed BigLake, a storage engine that extends innovations in BigQuery storage to open file formats running on public cloud object stores. This allows customers to build secure multi-cloud data lakes over open file formats. BigLake provides consistent, fine-grained security controls for Google Cloud and open-source query engines to interact with data. Today, we are excited to announce General Availability for BigLake, and a set of new capabilities to help you build a differentiated data platform.
“We are using GCP to build and extend one of the street’s largest risk systems. During several tests we have seen the great potential and scale of BigLake. It is one of the products that could support our cloud journey and drive application’s future efficiency” – Scott Condit, Director, Risk CTO Deutsche Bank.

Build a distributed data lake that spans across warehouses, object stores & clouds with BigLake
Customers can create BigLake tables on Google Cloud Storage (GCS), Amazon S3 and ADLS Gen 2 over supported open file formats, such as Parquet, ORC and Avro. BigLake tables are a new type of external table that can be managed similar to data warehouse tables. Administrators do not need to grant end users access to files in object stores, but instead manage access at a table, row or a column level. These tables can be created from a query engine of your choice, such as BigQuery or open-source engines using the BigLake connector. Once these tables are created, BigLake and BigQuery tables can be centrally discovered in the data catalog and managed at scale using Dataplex.
BigLake extends the BigQuery storage API to object stores to help you build a multi-compute architecture. BigLake connectors are built on the BigQuery storage API and enable Google Cloud DataFlow and open-source query engines (such as Spark, Trino, Presto, Hive) to query BigLake tables by enforcing security. This eliminates the need to move the data to a query engine specific use case and security only needs to be configured at one place and is enforced everywhere.
“We are using GCP to design datalake solutions for our customers and transform their digital strategy to create a data-driven enterprise. Biglake has been critical for our customers to quickly realize the value of analytical solutions by reducing the need to build ETL pipelines and cutting-down time-to-market. The performance & governance features of BigLake enabled a variety of data lake use cases for our customers.” – Sureet Bhurat, Founding Board member – Synapse LLC
BigLake unlocks new use cases using Google Cloud and OSS Query engines
During the preview, we saw a large number of customers use BigLake in various ways. Some of the top use cases include:
Building secure and governed data lakes for open-source workloads – Workloads migrating from Hadoop, Spark first customers, or those using Presto/Trino, can now use BigLake to build secure, governed and performant data lakes on GCS. BigLake tables on GCS provide fine-grained security, table management (vs giving access to files), better query performance and integrated governance with Dataplex. These characteristics are accessible across multiple OSS query engines when using the BigLake connectors.
“To support our data driven organization, Wizard needs a data lake solution that leverages open file formats and can grow to meet our needs. BigLake allows us to build and query on open file formats, scales to meet our needs, and accelerates our insight discovery. We look forward to expanding our use cases with future BigLake features” – Rich Archer, Senior Data Engineer – Wizard
Eliminate or reduce data duplication across data warehouses and lakes – Customers who use GCS, and BigQuery managed storage had to previously create two copies of data to support users using BigQuery and OSS engines. BigLake makes the GCS tables more consistent with BigQuery tables, reducing the need to duplicate data. Instead, customers can now keep a single copy of data split across BigQuery storage and GCS, and data can be accessed by BigQuery or OSS engines in either places in a consistent, secure manner.
Fine-grained security for multi-cloud use cases – BigQuery Omni customers can now use BigLake tables on Amazon S3, and ADLS Gen 2 to configure fine grained security access control, and take advantage of localized data processing, and cross cloud transfer capabilities to do multi-cloud analytics. Tables created on other clouds are centrally discoverable on Data catalog for ease of management & governance
Interoperability between analytics and data science workloads – Data science workloads, using either Spark or Vertex AI notebooks can now directly access data in BigQuery or GCS through the API connector, enforcing security & eliminating the need to import data for training models. For BigQuery customers, these models can be imported back into BigQuery ML to produce inferences.
Build a differentiated data platform with new BigLake capabilities
We are also excited to announce new capabilities as part of this General Availability launch. These include:
- Analytics Hub support: Customers can now share BigLake tables on GCS with partners, vendors or suppliers as linked data sets. Consumers can access this data in place through the preferred query engine of their choice (BigQuery, Spark, Presto, Trino, Tensorflow).
- BigLake tables is now the default table type BigQuery Omni, and has been upgraded from the previous default of external tables.
- BigQuery ML support: BigQuery customers can now train their models on GCS BigLake tables using BigQuery ML, without needing to import data, and accessing the data in accordance to the access policies on the table.
- Performance acceleration (preview): Queries for GCS BigLake tables can now be accelerated using the underlying BigQuery infrastructure. If you would like to use this feature please get in touch with your account team or fill out this form.
- Cloud Data Loss Prevention (DLP) profiling support (coming soon): Cloud DLP can soon scan BigLake tables to identify and protect sensitive data at scale. If you would like to use this feature please get in touch with your account team.
- Data masking and audit logging (Coming soon): BigLake tables now support dynamic data masking, enabling you to mask sensitive data elements to meet compliance needs. End user query requests to GCS for BigLake tables are now audit logged and are available to query via logs.
Next steps
Refer to BigLake documentation to learn more, or get started with this quick start tutorial. If you are already using external tables today, consider upgrading them to BigLake tables to take advantage of above mentioned new features. For more information, reach out to the Google cloud account team to see how BigLake can add value to your data platform.
Google Workspace to Extend Digital Sovereignity for EU Organizations in Later Part of 2022

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European organizations are moving their operations and data to the cloud in increasing numbers to enable collaboration, drive business value, and transition to hybrid work. However, the cloud solutions that underpin these powerful capabilities must meet an organization’s critical requirements for security, privacy, and digital sovereignty. We often hear from European Union policymakers and business leaders that ensuring the sovereignty of their cloud data, through regionalization and additional controls over administrative access, is crucial in this evolving landscape.
Today, we’re announcing Sovereign Controls for Google Workspace, which will provide digital sovereignty capabilities for organizations, both in the public and private sector, to control, limit, and monitor transfers of data to and from the EU starting at the end of 2022, with additional capabilities delivered throughout 2023. This commitment builds on our existing Client-side encryption, Data regions, and Access Controls capabilities.
Offering enhanced customer controls, including Client-side encryption
Encryption is an important technical control that limits a cloud provider’s access to customer data. Google Workspace already uses the latest cryptographic standards to encrypt all data at rest and in transit between our facilities. The European Data Protection Board recommendations include encryption as part of the supplementary measures to protect data. Google Workspace is leading the way on such measures with our Client-side encryption feature that allows customers to continue benefiting from the powerful innovations of Google Cloud while retaining complete confidentiality and control over their data.
Google Workspace’s unique approach to client-side encryption provides our customers with authoritative privacy control over their data through encryption keys that they can hold on site, within a nation’s borders, or within any other boundary they define. Google never has access to the keys or key holders, which means the data is indecipherable to us and we have no technical ability to access it. We deliver this level of encryption without the need for legacy desktop clients, while maintaining the same high-quality experience for your users such as online co-authoring.
Organizations can choose to use Client-side encryption pervasively across all their users, or create rules that apply to specific users, organizational units, or shared drives. Client-side encryption is now generally available for Google Drive, Docs, Sheets, and Slides, with plans to extend the functionality to Gmail, Google Calendar, and Meet by the end of 2022.
Expanding data location controls
Data regions already allow our customers to control the storage location of their covered data at-rest. We will enhance this capability by the end of 2023 through expanded coverage of data storage and processing in-region along with an in-country copy.
As employees and organizations adopt new ways of working in a hybrid world, they need secure access to data to drive key business outcomes. But this trend, combined with complex technical architectures, presents significant challenges to retaining control over where data resides.
Our cloud-native architecture means that Google Workspace functions fully within a browser, without requiring caches or installed software on employee devices. We adopt a zero-trust approach, with built-in security that provides controls to geo-fence devices and users through Context Aware Access. Moreover, admins can set sharing boundaries and define rules that govern user communication.
In short, we empower admins with critical capabilities that can give them granular control over the flow of their data without hindering the modern collaboration capabilities that form the foundation of Google Workspace. We are enabling organizations to strike the right balance between data location and collaboration across teams, partners, and customers.
Control and transparency for administrative access
When moving to a cloud-based service, organizations need greater visibility and control over all forms of administrative access to their systems, including who has access, the nature and circumstances of that access, and the ability to specify that only certain personnel—in designated countries or regions—have access. These capabilities are core to our approach for meeting evolving digital sovereignty standards.
Building on this approach, we will implement a series of new Access Controls by the end of 2023 that will enable customers to:
- Restrict and/or approve Google support access through Access Approvals.
- Limit customer support to EU-based support staff through Access Management.
- Ensure round-the-clock support from Google Engineering staff, when needed, with remote-in virtual desktop infrastructure .
- Generate comprehensive log reports on data access and actions through Access Transparency, which is already available in GA.
Sovereign Controls for Google Workspace will deliver digital sovereignty through a comprehensive set of capabilities for organizations working in and across EU regions. In parallel, Google Cloud will continue to provide customers with legal mechanisms for international data transfer, which will include making the protections offered by the new EU data transfer framework available once it is implemented.
We remain committed to equipping our customers in Europe and across the globe with powerful technical solutions that help them adapt to, and stay on top of, a rapidly evolving regulatory landscape. We’ve designed and built Google Workspace to operate on a secure foundation, providing capabilities to keep our users safe, their data secure, and their information private. Digital sovereignty is core to our ongoing mission in Europe and elsewhere, and a guiding principle that customers can rely on now and into the future.
How Buffalo Tours CEO Found a Way to Increase Bookings by Over 1 Percent

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Buffalo Tours serves tons of passengers each month, helping them with various aspects of their travel. These involve tour booking requests from passengers, request processing and information checking. Prior to the Google implementation, Buffalo Tour’s email exchange was supported by another email server. Employees lamented the frequent loss of emails and the ineffective spam filtering system, which resulted in legitimate emails from customers being treated as junk mail. Prior to adopting Gmail, the trend of lost emails or failed delivery accounted for 5% of the business. This means that five out of every 100 incoming requests to Buffalo Tours were lost.
“We are in the business of servicing customers and when missing emails become a regularity, it damages our company’s credibility and image, not to mention a loss of company revenue. Internal communication with the various representative offices is mostly conducted online, and lost emails inhibits workplace collaboration,” said Bui Anh Tuan, IT manager of Buffalo Tours.
Managing the email server was also a challenge as the server was hosted by a network operator but located on-premise. Due to the logistical challenges, each time the server failed, it took some time before the server could be rebooted. The complex system configuration also meant it was not easy to get new employees on board.
Gmail emerged as a viable option to replace Buffalo Tour’s existing email server as it was cloud-based and user-friendly. At the start, Buffalo Tours made use of the free Gmail service for business. Happy with the results, Buffalo Tours decided to switch to G Suite on a permanent basis.
“G Suite has enabled us to manage our emails in a more professional manner. This means improved work efficiency and better customer service. Furthermore, it also offers many other essential services that benefit the work that we do,” said Tuan.
Many employees at Buffalo Tours have been utilizing Gmail as their main communication tool. Buffalo Tours is looking at ways to further utilize the other products within G Suite such as Google Sites, Google Docs, and Google Drive.
Since making the switch to Gmail, the company does not have to bear the cost of buying and maintaining a physical server, resulting in cost savings of around 17% annually. The rate of lost emails is now down to almost zero, which is the icing on the cake for Buffalo Tours.
One of the distinct advantages of Gmail is its impressive spam filter capabilities. For the premium version, this service is enhanced with Blacklist and Whitelist features, making the spam filter even more effective. With the enhanced control features, business and junk mail are easily categorised.
“Our staff can easily input the IDs of the entire office and regular customers to the Whitelist. With a click of a mouse, important business emails are never missed. There is a 10-15% increase in employee productivity now that the issue of lost emails is resolved,” Tuan commented. Gmail has also brought about increased convenience to Buffalo Tours. G Suite is easy to configure for any new employee. All employees need is their username, password and an Internet connection to check emails. What used to take a lot of time and resources is now a simple administration process.
With the current blooming mobility trend, Gmail provides Buffalo Tours with the flexibility to empower employees to work more efficiently. Employees can now access their work emails on their personal smartphones, tablets or other mobile devices. “Since we switched to G Suite, there have been zero customer complaints around the inability to contact the sales division. Meanwhile, our business continues to prosper and our yearly bookings increased by 1.5%. Together with Google, we are confident of our continued growth,” concluded Tuan.
Google Cloud’s Suite of DevOps Speeds Up ForgeRock’s Development

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Editor’s note: Today we hear from ForgeRock, a multinational identity and access management software company with more than 1,100 enterprise customers, including a major public broadcaster. In total, customers use the ForgeRock Identity Platform to authenticate and log in over 45 million users daily, helping them manage identity, governance, and access management across all platforms, including on-premises and multicloud environments.
Operating at that kind of scale isn’t easy. In this blog post, ForgeRock Engineering Director, Warren Strange discusses the three things that help make their developers efficient and productive, and the Google Cloud tools they use along the way.
At ForgeRock, we’ve been an early adopter of Kubernetes, viewing it as a strategic platform. Running on Kubernetes allows us to drive multicloud support across Google Kubernetes Engine (GKE), Amazon (EKS), and Azure (AKS). So no matter which cloud our customers are running on, we are able to seamlessly integrate our products into customers’ environments.
Making it easier for ForgeRock’s developers and operators to build, deploy and manage applications has been crucial in our ability to continually provide high quality solutions for our customers. We’re always looking for tools to improve productivity and keep our developers focused on coding instead of configuration. Google Cloud’s suite of DevOps tools have streamlined three specific practices to help keep our developers productive:
1. Make developers productive within IDEs
Developer productivity is core to the success of any organization, including ForgeRock. Since developers spend most of their time within their IDE of choice, our goal at ForgeRock has been to make it easier for our developers to write Kubernetes applications within the IDEs they know and love. Cloud Code helps us precisely with that: it makes the process of building, deploying, scaling, and managing Kubernetes infrastructure and applications a breeze.
In particular, working with the Kubernetes YAML syntax and schema takes time, and a lot of trial and error to master. Thanks to YAML authoring support within Cloud Code, we can easily avoid the complicated and time consuming task of writing YAML files at ForgeRock. With YAML authoring support, developers save time on every bug. Cloud Code’s inline snippets, completions, and schema validation, a.k.a. “linting,” further streamline working with YAML files.
The benefits of Cloud Code extend to local development as well. Iterating locally on Kubernetes applications often requires multiple manual steps, including building container images, updating Kubernetes manifests, and redeploying applications. Doing these steps over and over again can be a chore. Cloud Code supports Skaffold under the hood, which tracks changes as they come and automatically rebuilds and redeploys—reducing repetitive development tasks.
Finally, developing for Kubernetes usually involves jumping between the IDE, documentation, samples etc. Cloud Code reduces this context switching with Kubernetes code samples. With samples, we can get new developers up and running quickly. They spend less time learning about configuration and management of the application—and spend more time on writing and evolving the code.
2. Drive end-to-end automation
To further improve developer productivity, we’ve focused on end-to-end automation: from writing code within IDEs, to automatically triggering CI/CD pipelines and running the code in production. In particular, Tekton, Cloud Build, Container Registry, and GKE have been critical to Forgerock as we streamline the flow of code, feedback and remediation through the build and deployment processes. The process looks something like this:

We begin by developing Kubernetes manifests and dockerfiles using Cloud Code. Then we use Skaffold to build containers locally, while Cloud Build helps with continuous integration (CI). The Cloud Build GitHub app allows us to automate builds and tests as part of our GitHub workflow. Cloud Build is differentiated from other continuous integration tools since it is fully serverless. It scales up and scales down in response to load, with no need for us to pre-provision servers or pay in advance for additional capacity. We pay for the exact resources we use.
Once the image is built by Cloud Build, it is stored, managed, and secured in Google’s Container Registry. Just like Cloud Build, Container Registry is serverless, so we only pay for what we use. Additionally, since Container Registry comes with automatic vulnerability scanning, every time we upload a new image to Container Registry, we can also scan it for vulnerabilities.
Next, a Tekton pipeline is triggered, which deploys the docker images stored in Container Registry and Kubernetes manifests to a running GKE cluster. Along with Cloud Build, Tekton is a critical part of our CI/CD process at ForgeRock. Most importantly, since Tekton comes with standardized Kubernetes-native primitives, we can create continuous delivery workflows very quickly.
After deployment, Tekton triggers a functional test suite to ensure that the applications we deploy perform as expected. The test results are posted to our team Slack channel so all developers have instant access and insights about each cluster. From there, we are able to provide our customers with their finished product request.
3. Leverage multicloud patterns and practices
The industry has seen a shift towards multicloud. Organizations have adopted multicloud strategies to minimize vendor lock-in, take advantage of best-in-class solutions, improve cost-efficiencies, and increase flexibility through choice.
At ForgeRock, we’re big proponents of multicloud. Part of that comes from the fact that our identity and access management product works across Google Cloud, AWS, and Azure. Developing products using open-source technologies such as Kubernetes has been particularly helpful in driving this interoperability.
Tekton has been another critical project that has allowed us to prevent vendor lock-in. Thanks to Tekton, our continuous delivery pipelines can deploy across any Kubernetes cluster. Most importantly, since Tekton pipelines run on Kubernetes, these pipelines can be decoupled from the runtime. Like Tekton and Kubernetes, both Cloud Build and Container Registry are based on open technologies. Community-contributed builders and official builder images allow us to connect to a variety of tools as a part of the build process. And finally, with support for open technologies like Google Cloud buildpacks within Cloud Build, we can build containers without even knowing Docker.
Making it easier for developers and operators to build, deploy and manage applications is critical for the success of any organization. Driving developer productivity within IDEs, leveraging end-to-end automation, and support for multi-cloud patterns and practices are just some of the ways we are trying to achieve this at ForgeRock. To learn more about ForgeRock, and to deploy the ForgeRock Identity Platform into your Kubernetes cluster, check out our open-source ForgeOps repository on GitHub.
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