How Real Companies Are Innovating with AI Today—and the Benefits They’re Seeing - Build What's Next

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Case Study

How Real Companies Are Innovating with AI Today—and the Benefits They’re Seeing

What do you get when you mix Target, women’s swim wear, and AI? “Joy!” says Mike McNamara, CIO and CDO, Target.

McNamara is just one of the many stories of real businesses conquering old challenges, and new disruptive industry challenges, with artificial intelligence.

McNamara, Nick Rockwell, CTO, The New York Times, Larry Colagiovanni, VP New Product Development, eBay, and Dirk John, CIO, LATAM Airlines, demonstrate how AI solutions allow businesses to find opportunity in chaos, innovation under tough conditions, and revenue in the most unlikely of places.

AI at Target

McNamara shows how AI is being applied to solve some of the most basic, yet critical, challenges that retailers like Target–and any business with large inventories—face. (start at 4:04)

AI at The New York Times

Nick Rockwell, CTO, The New York Times, shares how AI and big data tools are being used to leverage old assets and drive business ideas from them. (start at 12:18)

AI at eBay

Larry Colagiovanni, VP New Product Development, eBay, talks about how AI is helping eBay drive conversational commerce, help buyers sift through 1.1 billion items, and personalize the shopping experience.(start at 28:07)

AI at LATAM Airlines

Dirk John, CIO, LATAM Airlines, discusses how LATAM Airlines adopted advanced analytics tools in just a few weeks to accelerate the company’s understanding of their customers’ needs.(start at 35:58)

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How-to

Becoming Future-Proof: AI-Powered Integrated Business Planning on Google Cloud

If there’s one thing that the pandemic will leave us with it’s this: A deep desire to be better prepared. Not prepared for the next possible catastrophe because that’s hard to do, but better prepared for the repercussions of such disaster.

In this video, Stephan de Barse, Executive Vice President, o9 Solutions, talks about some of the ripple effects of large-scale disruption including demand variability and supply variability.

He shares practical insights on how large retailers and manufacturers can leverage next-generation technology to improve demand forecasting, visibility, and drive a faster response while optimizing their decision-making processes.

He also shares learnings from COVID-19 as well as the critical capabilities needed by industry leaders to become more agile and resilient in the post-pandemic world.

Whitepaper

Cloud as an Innovation Platform in Capital Markets

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Public cloud, big data, and AI technologies offer competitive advantages and cost savings for capital markets firms ready to make the transition. This paper discusses the three phases capital markets firms go through in transitioning to public cloud, and the workloads, benefits, and cultural changes that characterize the three phases:

Infrastructure Optimizers: The first step on the public cloud journey, where firms focus on migrating specific workloads to save costs.

Cautious Strategists: Firms build on the success of their first public cloud migrations, and begin to change the way they develop technology to increase cost savings and start taking advantage of capabilities only available on public cloud.

Transformative Innovators: Firms shift to a fully public cloud-enabled mentality, and fully leverage the flexibility and agility of the public cloud to build industry-changing solutions and attract top IT talent.

Additionally, we reveal the five things that capital markets innovators who have advanced to the transformation phase do well in their adoption of cloud, big data, and AI technologies across the front, middle, and back office functions.

Blog

Enhanced AI-based Photo Editing: Let’s Enhance Fuels The Next Wave of Innovation with Google Cloud and NVIDIA

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By using Google Cloud and NVIDIA, Let’s Enhance addressed the real-time inference serving and infrastructure management challenges of taking their AI-enabled service to production at scale in a secure Google Cloud infrastructure. Read to know more.

There’s an explosion in the number of digital images generated and used for both personal and business needs. On e-commerce platforms and online marketplaces for example, product images and visuals heavily influence the consumer’s perception, decision making and ultimately conversion rates. In addition, there’s been a rapid shift towards user-generated visual content for ecommerce — think seller-generated product imagery, host-generated rental property photos and influencer-generated social media content. The challenge? These user-generated images are often captured using mobile cameras and vary greatly in terms of their size, quality, compression ratios and resolution, making it difficult for companies to provide consistent high-quality product images on their platforms.

That’s exactly the problem that Let’s Enhance, a computer vision startup with teams across the US and Ukraine, set out to solve with AI. The Let’s Enhance platform improves the quality of any user-generated photo automatically using AI-based features to enhance images through automatic upscaling, pixelation and blur fixes, color and low-light correction, and removing compression artifacts — all with a single click and no professional equipment or photo-editing chops.

“Let’s Enhance.io is designed to be a simple platform that brings AI-powered visual technologies to everyone — from marketers and entrepreneurs to photographers and designers,” said Sofi Shvets, CEO and Co-founder of Let’s Enhance.

To date, Let’s Enhance has processed more than 100M photos for millions of customers worldwide for use-cases ranging from digital art galleries, real estate agencies, digital printing, ecommerce and online marketplaces. With the introduction of Claid.ai, their new API to automatically enhance and optimize user-generated content at scale for digital marketplaces, they needed to process millions of images every month and manage sudden peaks in user demand.

However, building and deploying an AI-enabled service at scale for global use is a huge technical challenge that spans model building, training, inference serving and resource scaling. It demands an infrastructure that’s easy to manage and monitor, can deliver real-time performance to end customers wherever they are and can scale as user-demand peaks, all while optimizing costs.

To support their growing user-base, Let’s Enhance chose to deploy their AI-powered platform to production on Google Cloud and NVIDIA. But before diving into their solution, let’s take a close look at the technical challenges they faced in meeting their business goals.

Architecting a solution to fuel the next wave of growth and innovation

To deliver the high-quality enhanced images that end-customers see, Let’s Enhance products are powered by cutting-edge deep neural networks (DNNs) that are both compute- and memory-intensive. While building and training these DNN models in itself is a complex, iterative process, application performance — when processing new user-requests, for instance — is crucial to delivering a quality end user experience and reducing total deployment costs.

A single inference or processing request i.e., from user-generated image, which can vary widely in size, at the input to the AI-enhanced output image, requires combining multiple DNN models within an end-to-end pipeline. The key inference performance metrics to optimize for included latency (the time it takes from providing an input image to the enhanced image being available) and throughput ( the number of images that can be processed per second)..

Together, Google Cloud and NVIDIA technologies provided all the elements that the Let’s Enhance team needed to set themselves up for growth and scale. There were three main components in the solution stack:

  • Compute resources: A2 VMs, powered by NVIDIA A100 Tensor Core GPUs
  • Infrastructure management: Google Kubernetes Engine (GKE)
  • Inference serving: NVIDIA Triton Inference Server

Improved throughput and lower costs with NVIDIA A100 Multi-Instance GPUs (MIG) on Google Cloud

To meet the computational requirements of the DNN models and deliver real-time inference performance to their end-users, Let’s Enhance chose Google Cloud A2 VMs powered by NVIDIA A100 Tensor Core GPUs as their compute infrastructure. A100 GPU’s Multi-Instance GPU (MIG) capability offered them the unique ability to partition a single GPU into two independent instances and simultaneously process two user-requests at a time, making it possible to service a higher volume of user requests while reducing the total costs of deployment.

The A100 MIG instances delivered a 40% average throughput improvement compared to the NVIDIA V100 GPUs, with an increase of up to 80% for certain image enhancement pipelines using the same number of nodes for deployment. With improved performance from the same sized node pools, Let’s Enhance observed a 34% cost savings using MIG-enabled A100 GPUs.

Simplified infrastructure management with GKE

To offer a guaranteed quality-of-service (QoS) to their customers and manage user demand, Let’s Enhance needed to provision, manage and scale underlying compute resources while keeping utilization high and costs low.

GKE offers industry-leading capabilities for training and inference such as support for 15,000 nodes per cluster, auto-provisioning, auto-scaling and various machine types (e.g. CPU, GPU and on-demand, spot), making it the perfect choice for Let’s Enhance.

With support for NVIDIA GPUs and NVIDIA GPU sharing capabilities, GKE can provision multiple A100 MIG instances to process user requests in parallel and maximize utilization. As the compute required for the deployed ML pipelines increases (e.g., a sudden surge in inference requests to service), GKE can automatically scale to additional node-pools with MIG partitions — offering finer granularity to provision the right-sized GPU acceleration for workloads of all sizes.

“Our total averaged throughput varied between 10 and 80 images / sec. Thanks to support for NVIDIA A100 MIG and auto scaling mechanisms in GKE we can now scale that up to 150 images/sec and more, based on user-demand and GPU availability,” said Vlad Pranskevičius, Co-founder and CTO, Let’s Enhance.

In addition, GKE’s support for dynamic scheduling, automated maintenance and upgrades, high availability, job API, customizability and fault tolerance simplified managing a production deployment environment, allowing the Let’s Enhance team to focus on building advanced ML pipelines.

High-performance inference serving with NVIDIA Triton Inference Server

To optimize performance and simplify the deployment of their DNN models onto the GKE-managed node pools of NVIDIA A100 MIG instances, Let’s Enhance chose the open-source NVIDIA Triton Inference Server, which deploys, runs and scales AI models from any framework onto any GPU- or CPU-based infrastructure.

NVIDIA Triton’s support for multiple frameworks enabled the Let’s Enhance team to serve models trained in both TensorFlow and PyTorch, eliminating the need to set up and maintain multiple serving solutions for different framework backends. In addition, Triton’s ensemble model and shared memory features helped maximize performance and minimize data transfer overhead for their end-to-end image processing pipeline, which consists of multiple models and large amounts of raw image data transferring between them.

“We saw over 20% performance improvement with Triton vs. custom inference serving code, and were also able to fix several errors during deployment due to Triton’s self-healing features”, said Vlad. “Triton is packed with cool features, and as I was watching its progress from the very beginning, the pace of product development is just amazing.”

To further enhance end-to-end inference performance, the team is adopting NVIDIA TensorRT, an SDK to optimize trained models for deployment with the highest throughput and lowest latency while preserving the accuracy of predictions.

“With the subset of our models which we converted from Tensorflow to NVIDIA TensorRT we observed a speedup of anywhere between 10% and 42%, depending on the model, which is impressive,” said Vlad. “For memory-intensive models like ours, we were also able to achieve predictable memory consumption, which is another great benefit of using TensorRT, helping prevent any unexpected memory-related issues during production deployment.”

Teamwork makes the dream work

By using Google Cloud and NVIDIA, Let’s Enhance addressed the real-time inference serving and infrastructure management challenges of taking their AI-enabled service to production at scale in a secure Google Cloud infrastructure.

GKE, NVIDIA AI software and A2 VMs powered by NVIDIA A100 GPUs brought together all the elements they needed to deliver the desired user experience and build a solution that can dynamically scale their end-to-end pipelines based on user demand.

The close collaboration with the Google Cloud and NVIDIA team, every step of the way, also helped Let’s Enhance get their solution to market fast. “The Google Cloud and NVIDIA teams are incredible to work with. They are highly professional, always responsive and genuinely care about our success,” said Vlad. “We were able to get technical advice and recommendations directly from Google Cloud product and engineering teams, and also have a channel to share our feedback about Google Cloud products, which was really important to us.”

With a solid foundation and solution architecture that can meet their growing business needs, Let’s Enhance is marching towards their goal of bringing AI-enhanced digital images to everyone. “Our vision is to help businesses effectively manage user-generated content and increase conversion rates with next-gen AI tools,” said Sofi. ”Our next step towards that is to expand our offerings to completely replace manual work for photo preparation, including as well as cover pre-stages as image quality assessment and moderation.”

To learn more about the Let’s Enhance products and services, check out their blog here.

Whitepaper

Survey: What Everyone Else In Your Industry is Doing with AI

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Across industries and use cases, organizations that have implemented ML report demonstrable return on investment and substantial business benefits ranging from better, faster data analysis to improved efficiency and cost savings.

The vast majority of early adopters — nearly 90 percent, according to one study — believe that ML provides a competitive advantage, and more than half of business leaders who participated in another survey expect that ML will determine their companies’ future success. It’s also worth noting that most early adopters say that ML enhances their cybersecurity efforts.

We’ve experienced this effect firsthand here at Google Cloud, where
we use AI-powered methods to identify vulnerabilities and
thwart attacks.

What Are the Top Uses of ML?

And more importantly what are the top use cases in your industry?

Find out more, including the return-on-investment enterprises are witnessing, and the tricks many early adopters are employing to fast-track their adoption of machine learning. Download this survey report now!

Research Reports

Looking for a Cloud Data Warehouse? Find out Why Forrester Thinks Google BigQuery is a Leader

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We are thrilled to announce that Google has been named a Leader in The Forrester Wave™: Cloud Data Warehouse, Q1 2021 report. For more than a decade, BigQuery, our petabyte-scale cloud data warehouse, has been in a class of its own. We’re excited to share this recognition and we want to thank our strong community of customers and partners for voicing their opinion. We believe this report validates the alignment of our strategy with our customers’ analytics needs.

“Customers like Google’s frequency of data warehouse releases, business value, future proof architecture, high-end scale, geospatial capabilities, strong AI/ML capabilities, good security capabilities, and broad analytical use cases,” according to the Forrester report. Today’s data leaders require a data warehousing platform that provides both depth and breadth and with BigQuery, organizations are able to unlock deeper data science and machine learning capabilities while promoting data democratization and providing the highest levels of availability. 

Google BigQuery: 5 out of 5!

Forrester gave Google BigQuery a score of 5 out of 5 across 19 different criteria, including:

Today, customers across the globe use BigQuery to run business critical analytics workloads to enable BI acceleration, IoT analytics, customer intelligence, AI/ML-based analytics, data science, data collaboration, and data services. Customers such as VerizonWayfairHSBCTwitterAirAsiaKeyBankThe Home Depot, and Vodafone have anchored their digital transformation efforts on BigQuery—unlocking deeper insights for their people. 

Customers use BigQuery across all industries, to solve issues like credit card fraud detectionpredictive forecastinganomaly detectionlog analytics and many more. Forrester recognized this work and gave BigQuery a 5/5 score for supporting vertical and horizontal use cases. 

More BigQuery advantages 

Google is the first hyperscale provider to offer a multi cloud data analytics solution. With BigQuery Omni, customers can perform cross-cloud analytics with ease, and drive business outcomes they couldn’t achieve with the siloed approach offered by other vendors. 

We designed BigQuery to be highly scalable and more open and interoperable so that customers can join data across SQL databases, traditional unstructured data lakes in object storage, and even spreadsheets using any analysis tool. 

Recent innovations like BigQuery BI Engine lets us provide the best analytics experience by delivering sub-second query response times from any business intelligence tool, from Google’s Looker and Connected Sheets to Tableau, Microsoft Power BI, ThoughtSpot, and others. Our goal is to meet customers where they are rather than force them into a one-size-fits-all approach to data analysis. 

With BigQuery, organizations gain both breadth and depth of capabilities to transform their analytics strategy. Forrester also gave BigQuery 5 out of 5 in:

Data-powered innovation 

These advantages enable our customers to accelerate their digital transformation and reimagine their business through data-powered innovation. Google’s leadership across AI, analytics, and databases comes together in a single data cloud platform that provides everyone with the ability to get value out of their data faster.

We bring decades of research and innovation in AI to our customers through industry-leading AI solutions, that in turn helps our customers solve their biggest problems. Our support of open standards and APIs enables interoperability between a variety of services for ingestion, storage, processing and analytics across the data cloud platform. And finally, we believe our multi-layered security approach throughout the data stack ensures redundancy and reliability so that customers can have the peace of mind that their data is always protected. 

We are honored to be a leader in this Forrester Wave™ and look forward to continuing to innovate and partner with you on your digital transformation journey. 

Download the full Forrester Wave™ :Cloud Data Warehouse, Q1 2021 report. And check out these smart analytics reference patterns. To learn more about BigQuery, visit our website, and get started immediately with the free BigQuery Sandbox.

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