Founded in 2014, Swiggy started small, delivering food to a few neighborhoods in Bengaluru, India. As the company grew, the team wanted a mapping technology that could help expand the service throughout India.

Swiggy needed a scalable mapping platform that covered a wide geographic area and offered tools to help the company to build an efficient mobile app and website for customers and delivery staff.

Customers find restaurants and order from them using the Android app, iOS app, or the website. Swiggy worked with Google Maps Partner Media Agility and used a variety of Google Maps Platform APIs to develop web and mobile apps that incorporate relevant local restaurant details.

Google Maps Platform Results

• Built a hyper-local delivery service that is growing throughout India at a rate of 25 percent per month
• Deliveries are made quickly, resulting in higher customer satisfaction and retention—users have been so satisfied that nearly 80 percent of its orders are from repeat customers
• Drivers seamlessly handle tens of thousands of orders per day

In order to guarantee fast food delivery, Swiggy returns only restaurants within four to five kilometers of the customer’s location. The Directions API is used by drivers to easily route to restaurants and customers. The customer can track the progress of the delivery and estimated arrival time using a mobile app or the website.

“Google Maps provides the most accurate and reliable data, which is crucial for us because maps and location are central to our business. We also knew Google’s intuitive interface would provide a great customer experience with little to no learning curve… Google Maps’ ability to provide customer location and the distances of nearby restaurants is the backbone of our success, because it ensures a reliable, consistent customer experience,” said Aman Jain, Senior Product Manager, Swiggy.

Data-savvy businesses increasingly rely on images and videos for critical functions, and yet are challenged by the sheer mass of information—more than 3.2 billion images and 720,000 hours of video are created daily. This explosion in visual data has paved the way for the growth of computer vision, a form of artificial intelligence (AI) that enables computers to “see” the world similarly to the way people do, but with unblinking consistency, and greater accuracy. 

The transformational impact and value of computer vision solutions are significant and has been a guiding objective for companies and AI developers. And yet, even as the applications for computer vision increase dramatically, architecting and implementing vision AI solutions remain highly complex. Visual data, such as images and video, are made up of thousands of pixels of information that represent millions of different patterns and meanings, which can make interpreting even a single image overwhelming from a computational perspective.

Many organizations struggle with deployments and fail to operationalize vision AI solutions due to development delays, machine learning and data science hiring challenges, inaccurate output, a lack of integration with existing infrastructure, difficulty of use, and high cost. Plainsight, with the power of Google Cloud resources, is addressing all these challenges and helping businesses by enabling the deployment of vision AI within enterprise private networks that can be managed easily and scaled economically.

Plainsight has announced availability of its vision AI platform on Google Cloud Marketplace. Businesses can now easily deploy end-to-end vision AI to private clouds to realize the full value of their video and other visual data for accurate, actionable insights across diverse use cases.

Delivering on the Promise of AI: Seeing What’s Hiding In Plain Sight

For organizations to integrate AI and machine learning into their businesses successfully, the technology must be powerful enough to solve real challenges, yet fast, easy, and accessible enough to ensure the innovation potential is realized. Plainsight on Google Cloud delivers the power of enterprise vision AI that’s quick and easy to use with Google Cloud resources that enable global scale, increased security, bolstered privacy, unified billing, and cost savings. 

To streamline vision AI workflows, Plainsight facilitates the entire pipeline, from visual data ingestion and annotation, through continuous model training, deployment, and monitoring for easier innovation and faster time-to-production. Our platform accelerates vision AI development in a manner that is complete, accurate, and accessible to non-technical business leaders. We believe that AI should be available and accessible to anyone and everyone—so that teams across entire organizations can reap the benefits. 

By integrating Plainsight into their private networks, companies worldwide can now leverage one intuitive platform for centralized control of streamlined vision AI model creation and training with optimized visual data handling for diverse enterprise solutions. These use cases include: social distancing monitoring, medical imaging, drug compound screening, defect detection in manufacturing processes, identifying gas leaks, or even livestock counting and crop health monitoring for agriculture, to name a few.https://www.youtube.com/embed/A7U_0UkjvEg?enablejsapi=1&

We enable customers so they can create successful solutions that enable them to clearly see their business from all angles and to take advantage of the knowledge visual data can reveal by simply and quickly operationalizing practical vision AI applications.

AI-Powered Dataset Creation, Automated Model Training & Easy Deployment Without A Single Line Of Code 

For vision AI applications, success is inextricably dependent on the quality and quantity of the datasets required to train the relevant models. To aid enterprises in this vital stage, the Plainsight platform provides built-in data annotation for the fast and easy creation of datasets. This includes AI-powered features that accelerate the speed and quality of labeling such as SmartPoly, for the automated polygon masking of objects, TrackForward, to predict and automatically label objects from frame to frame in video annotations, and AutoLabel for automated object recognition and labeling based on pre-trained machine learning models, to highlight a few.

In addition, to ensure the success of AI integration, we significantly reduce time-intensive processes with Plainsight vision AI’s automated machine learning with continuous model training and easy deployment capabilities. In just a few clicks, users can leverage optimizations for the most reliable model training without endless experimentation cycles. And, models are easily deployed at scale all within one, easy-to-manage model operationalization process for the business.

Growing With Google Cloud

Plainsight is a vision AI innovation leader, developing solutions that address unmet needs for challenger brands and Fortune 500s across vertical markets. As a team recognized for succeeding where others have failed, our expanding partnership with Google Cloud provides a powerful combination that helps customers see and activate the value of their visual data with a suite of services in a secure and private manner.

Our vision AI Platform simplifies building and operationalizing AI to solve business problems enterprises are facing every day—and the demand is increasing. To accelerate our journey to faster, more accessible AI for enterprises, we knew we needed strong support to grow Plainsight and scale our backend tools to match our vision. 

Google Cloud delivered everything, and more, in one program. The Startup Program by Google Cloud provided the technology and services for scale and the support we needed to maximize the value the Program provided us. The Startup Program has been a springboard for architecting Plainsight vision AI in the cloud, accelerating our goals and optimizing innovation, efficiency, and growth. The team also helped us optimize Google Ads campaigns, fueling adoption of Plainsight. 

After launching the SaaS version of Plainsight Data Annotation in November 2020, we grew our user base by nearly 110x in just three short months. Google Ads has also dramatically increased website traffic, growing new users by nearly 5.75X and page views by over 5X. The Google team helped us identify where Google Cloud offerings could be leveraged instead of developing in-house solutions and offered best practices that enabled us to deliver faster on our initiatives. 

Kubernetes was already the underlying component of our platform and leveraging Google Kubernetes Engine (GKE) as a managed service removed a layer of complexity. By combining GKE and Anthos, we were able to standardize our deployments, aligning to how our customers leverage Anthos for enterprise applications in their own organizations. In addition, as a fast-moving, customer-centric company we use Google Workspace to help us centralize and manage our day-to-day work internally. By leveraging multiple products across Google’s ecosystem, we take advantage of a holistic partnership that has helped our business tremendously as we scale. 

Leveraging Google’s Partners for Strategic Consultation

To facilitate this expansion of our partnership with Google and to maximize our use of Google Cloud services, we are working with DoiT International, a Google Managed Services Provider and 2020 Global Reseller Partner of the Year. DoiT provides us with ongoing technical consultation for cloud-native architecture, Google Cloud Marketplace integration, production-grade Kubernetes support, Google Cloud cost optimization, and technical support. The DoiT team has been invaluable in compiling best practices, tips, and strategies from their vast experience with various cloud customers to ease our Marketplace integration and is providing input for infrastructure strategy to support our continued rapid growth.

Plainsight Delivers Enterprise Vision AI Through The Google Cloud Platform Marketplace

Plainsight vision AI is now available to Google Cloud Customers on Google Cloud Marketplace enabling organizations across industries to deploy private Plainsight instances within their own environments. Marketplace customers will benefit from Google Cloud privacy, security, scalability and unified billing through their Google Cloud account. 

Combining the powerful benefits provided by Google Cloud resources with Plainsight’s vision AI Platform into private networks, enterprises worldwide can now leverage one intuitive platform for centralized control of streamlined vision AI model creation and training with optimized visual data handling for diverse enterprise solutions. 

Through our Google partnership, we’re able to leverage a powerful foundation that allows us to rapidly innovate, scale and accelerate delivery on our vision AI platform capabilities. By executing on our vision to make AI easier, faster and more accessible for all users across entire enterprises, we’re helping businesses see more and by seeing more, they’ll have the power to solve more. 

If you want to learn more about how Google Cloud can help your startup, visit our page here where you can apply for our Startup Program, and sign up for our monthly startup newsletter to get a peek at our community activities, digital events, special offers, and more.

Most enterprise companies enforce strict requirements for how APIs should be exposed to the public internet that require centralized handling of the authentication credentials, the collection of metrics metrics and other classic API management capabilities. Before the introduction of sidecars in Cloud Run, developers either had to implement these requirements within the service itself or add a full-lifecycle API management platform in front of their service as described in a previous blog post.

In this post we want to demonstrate a new way to fulfill the requirement for API management in Cloud Run. Specifically we want to look at how the recently announced multi-container feature in Cloud Run enables a sidecar pattern that can be used by developers of Cloud Run services to add pre-packaged API management capabilities. This includes self-service developer onboarding in a developer portal, credential validation and quota enforcements. As an additional operational benefit the described solution also adds centralized analytics and metrics for APIs that are exposed via Cloud Run.

Our solution for adding API management capabilities for Cloud Run is provided by the following three components:

• The Cloud Run service that hosts a traditional RESTful web application and is fronted by a vanilla Envoy proxy.
• An Apigee Envoy Adapter aka. Remote service that runs in GKE Autopilot and acts as a policy decision point PDP for Envoy’s external authorization filter and is responsible for accepting or rejecting calls to the Cloud Run service.
• An Apigee API Platform that is used to manage the API lifecycle of the Cloud Run service. Apigee also offers a turn-key developer portal where developers can obtain access credentials to access an API.

The user journey of an incoming request to our new Cloud Run Service with API management looks as follows:

1. An API Developer self-registers in the Apigee Developer Portal and obtains access credentials for the API
2. They call the Cloud Run endpoint and provide their credential for authentication
3. In Cloud Run service the Envoy proxy container intercepts the request and initiates a gRPC call to the Apigee Envoy adapter to authenticate the client.
4. The Apigee Envoy adapter verifies the request’s credentials and identifies the corresponding API product as defined in Apigee. The Envoy adapter also verifies the call quota associated with the client and sends the analytics data and access logs back to the control plane.
5. If the credentials are valid and the client hasn’t exhausted their call quota the Apigee Envoy adapter forwards the request to its co-located container in the Cloud Run service.

The step by step instructions for how to configure the architecture above can be found in this blog post. 

Starting from a pre-existing Apigee installation the Apigee Envoy adapter is used to connect back to the Apigee runtime and control plane for accessing the API product definitions to link the incoming requests to the issued credentials and quotas. The Apigee remote service component can be replicated for high availability and is shared between multiple Cloud Run services that require a gRPC target for the sidecar’s external authorization filter.

The Cloud Run service connects to the Apigee Remote Service via an Envoy proxy that acts as a sidecar to the main application. The configuration for the envoy proxy can either be embedded within a customized Envoy image or mounted via the secret manager integration of cloud run as shown in the diagram above. Externalizing the configuration simplifies the maintenance and upgrade of the sidecar container as it can just pull the latest patch version of Envoy regularly.

The newly added API management capability is transparent for the primary application container within the Cloud Run service and does not require any changes in the application source code. Once the Cloud Run service is re-deployed with the sidecar in place, consuming applications can start to use credentials that they obtained via the Apigee API Management platform or the API developer portal to consume the Cloud Run service. At an operations level the platform operators will start to see requests to the Cloud Run service popping up in Apigee’s analytics dashboards and be able to track consumption and exposure at an API product level.

Next Steps

If you are interested in trying the multi-container support for Cloud Run yourself, check out the release announcement with many more use case descriptions. For another example and a detailed walkthrough on how to use sidecars in Cloud Run to report custom metrics to Google Cloud managed service for Prometheus you can head over to this tutorial in the Cloud Run documentation. Lastly, if you’re interested in the broader picture of how the latest features in Cloud Run are moving serverless forward, then make sure you check out this video.

While many organizations are driving digital transformation by migrating to the cloud, there are some industries, geographies, and use cases that require a different approach to cloud modernization. Regulated industries such as healthcare, insurance, pharmaceutical, energy, telecommunication, and banking have stringent data residency and sovereignty requirements. Other industries need to meet local data processing requirements, while others require real-time data processing with sub-millisecond latencies, for example to detect defects on manufacturing lines. These use cases demand a combination of edge, on-premises and cloud services for their infrastructure.

With these requirements in mind, Google Cloud launched Google Distributed Cloud powered by Anthos to extend the power of Google Cloud infrastructure and services to the edge (or closer). The underlying infrastructure for this service comes in two variants: a 42U rack filled with compute, storage, and networking devices called Google Distributed Cloud Edge Rack and a 1U appliance called Google Distributed Cloud Edge Appliance.

In this blog post, we discuss the Google Distributed Cloud Edge Appliance and how manufacturing, retail, and automotive industry verticals can use it to address common use cases.

How the appliance works

But first, let’s talk about the Google Distributed Cloud Edge Appliance itself.

Google Distributed Cloud Edge Appliances comprises two components: (1) Distributed Cloud Edge infrastructure and (2) the Distributed Cloud Edge service.

The Google Distributed Cloud Edge service runs on Google Cloud and serves as a control plane for the nodes and clusters running on your appliance. In order to perform remote management of the appliance and to collect metrics, the Distributed Cloud Edge service must be connected to Google Cloud at all times, allowing you to manage your workloads on the edge hardware through the Google Cloud Console. For customers who can’t be connected at all times for data residency or sovereignty reasons, we highly recommend that the appliance be connected to the cloud at least once a month to allow for needed security patches and updates.

Google Distributed Cloud Edge Appliances come with built-in network ports that provide connectivity to the control plane via the internet, Cloud VPN, or Dedicated Interconnect, and to your on-prem network. Each Google Distributed Cloud Edge Appliance is homed to a specific Google Cloud region but it is designed to also use any public Google Cloud endpoint to communicate with the control plane in Google Cloud, allowing you to move these appliances between different geographic locations.

There are two NFS shares on each appliance; one is offline, meaning it does not transfer data to Google Cloud, and the other is online, meaning data saved to that share is synced to Cloud Storage on Google Cloud for further processing. The appliance supports Server Message Block (SMB) and Secure File Transfer Protocols (SFTP) for communication.

Each Google Distributed Cloud Edge Appliance runs Google Distributed Cloud Virtual, enabling you to build a single-node Kubernetes cluster with access to the underlying file system of the appliance. This allows you to build containerized applications on the underlying appliance hardware to address use cases in the following verticals.

Vertical use cases

Now that you understand how Google Cloud Edge Appliance is configured, let’s consider some of the industry use cases where it can provide unique value.

Manufacturing

In the manufacturing industry, quality control and safety is a crucial factor. Businesses need to ensure products are manufactured to the highest standards to remain competitive in their markets, to retain customers, and to keep factory workers safe. To do this, manufacturers need real-time data about the products being manufactured on the production lines, ensuring quality control and gaining a real-time view of where people are on the factory floor.

In manufacturing environments, Google Distributed Cloud Edge Appliance can be used to detect hazards or manufacturing defects in real-time. Figure 1 is a reference architecture for a hazard detection solution running off a Google Distributed Cloud Edge Appliance on a factory floor.

In this architecture, cameras on the factory floor stream live video into the Google Distributed Cloud Edge Appliance. Depending on the number of cameras and appliances, cameras could be split or mapped to different appliances. This architecture makes it possible to initially transfer video data to Google Cloud using an online NFS share. Once in Google Cloud, you can use AutoML to train and build models that can be used as part of the hazard detection solution.

With these trained models, the cameras can stream video data into the appliance using the real-time streaming protocol (RTSP). You can then use AutoML inference to analyze the real-time video streaming data.

For example, in this reference architecture, if an individual comes too close to the fork lift, a function is triggered by the microservices running on the edge appliance that pushes a notification either to a messaging service, or to an enterprise resource planning tool. This alerts factory managers to factory floor hazards in real time so they can take corrective action.

You can also review messages and videos later on for preventive planning purposes, or push streamed videos to Cloud Storage for archive, to use the appliance’s storage space more efficiently.

Data transfers to Google Cloud can be done over Google Cloud Dedicated Interconnect, or VPN between the region and your site. This connectivity also allows you to send the appliance’s control-plane network traffic to the region.

You could also use the reference architecture in figure 2 for a product anomaly detection solution running off a Google Distributed Cloud Edge Appliance on a factory floor or manufacturing line. In this instance, machine learning models are trained to detect anomalies on finished products before final packaging.

Retail

In the retail industry, the Google Distributed Cloud Edge Appliance reference architecture in Figure 2 enables a number of transformative capabilities for retail operations, including:

• contactless checkout
• product scans
• mobile-scan-bag
• cashierless checkout
• unattended retail shops
• visual check-out monitoring

It does all this within a retailer’s facilities with the low latency and high throughput you need to process data locally, so you can obtain actionable insights from your data.

Or, you could use Google Distributed Cloud Edge Appliance at the edge to overhaul store management operations, for example, monitoring store occupancy, queue depth and wait times, detecting slips and falls and out-of-stock items, or monitoring inventory compliance.

Automotive

Advanced Driver Assistance Systems (ADAS) are becoming standard in modern automobiles. To successfully build and roll out continued improvements around ADAS, the automotive industry continues to run extensive tests on ADAS systems that are built into the vehicles they manufacture. Automotive companies can use Google Distributed Cloud Edge Appliance to modernize and transform how they collect data for the ADAS systems they’re developing. For example, test vehicles contain several different sensors that generate data, which can be quickly offloaded to an in-vehicle edge appliance.

Then, within the appliance, you can deploy containerized workloads to transform sensor data, infer videos and images and detect events. This alleviates the need for operators to label all events and allows development teams to quickly gather insights from the tests.

If you want to focus on a subset of information, you can transfer specific data or the entire data payload into Transfer Appliances when vehicles return to the development center. All these systems, i.e., transfer appliances and edge appliances, work in tandem to reduce local system administration and operational costs through a cloud-based control plane.

This approach allows you to deploy, track, monitor and configure services that are running in data centers or at edge locations from the cloud. From the factories, the data can be moved offline or online into Google Cloud where you can use different storage classes and processing capabilities to further process or store the data. You can also deploy newly trained models and business rules back to the edge appliances. In all this, data transfers between the cloud and the appliance are performed using end-to-end encryption, to give you control over your data.

The reference architecture in Figure 3 shows an ADAS implementation where Google Distributed Cloud Edge Appliance is being used to gather, process and transform data at the edge in the automotive industry. It could also be applied to data capture and processing use cases in manned and unmanned vehicles. Notice how the Distributed Edge Appliance extends to the cloud by sending data there, or using other cloud-based services.

We’re just getting started

These are just a few of the use cases where organizations in the manufacturing, retail and automotive industries are using Google Distributed Cloud Edge Appliance with modern and containerized applications that are powered by Google Cloud. If you’re interested in bringing the power of Google Cloud to the edge using Google Distributed Cloud Edge Appliances to transform your business, reach out to us or any of our accredited partners.

Today, retail customers have more digital-first, convenient ways of shopping than ever before. And APIs are one of the critical pieces of technology that have made this possible by giving retailers the ability to transform their systems and processes in an efficient and quick way. 

APIs have allowed retailers to be more accessible to their remote customers with services such as order online and pick up in-store, curbside pickup, fulfilment of orders through delivery partners, and personalized recommendations while shopping online etc. These capabilities have been especially important over the last year, as the world has changed at a rapid pace.  With many changes to customer interactions yet to come, APIs will continue to play a pivotal role in helping retailers to further personalize digital experiences and streamline their operations.

In Google Cloud’s State of API Economy 2021 report, 32% of organizations reported increasing their digital transformation investments, while 16% stated they would completely change their strategies to become digital-first companies. Moreover, by early 2021, online sales had already reached levels previously predicted for 2022, and APIs will become the foundation for business resilience and growth in retail over the next five years. 

APIs are at the forefront of retail innovation

Retailers leverage APIs to experiment and connect teams for faster collaboration, helping them to use data for revolutionary experiences that increase customer engagement. 

They allow retailers to innovate in new ways internally, externally, and across market borders. Modern digital experiences are built from a variety of data and functionality, throughout the entire supply chain, across multiple systems, and often belonging to a variety of services across distribution channels. APIs are the digital nervous system connecting everything together. They help retailers enhance internal efficiency, partner at scale, and leverage cutting-edge services such as machine learning—all because they make various kinds of technological value interoperable and easy for developers to access and reuse. In our research, 52% of retailers said APIs accelerate innovation by enabling partners to leverage digital assets at scale while 36% say they see APIs as strategic assets for creating business value.

Let’s take a look at some retail use cases and real world examples that are powered by APIs.

Deliver personalized customer experiences

Retailers are using APIs to create interactive and predictive personalized experiences.These range from “magic” mirrors that reflect personalized clothing, accessory, and even makeup suggestions; to smartphone alerts that encourage shoppers to check out special items while they’re browsing in the store; offers of coupons; and more. Behind the scenes APIs interconnect between the store and consumer data, business intelligence, and application security to bring these innovative experiences to life. 

Streamline retail operations

APIs can help any retail business to operate more efficiently, from human resources, customer service, and distribution, to invoicing, marketing, and compliance. For example, APIs make it super easy and simple to onboard, manage and train employees and contractors. They can help connect various internal and external third-party systems for use cases like tracking real-time package status and gathering consumer shopping insights.

Conrad Electronic, German retailer of electronic products, demonstrates how API management can lead to enhanced efficiency. They used Apigee to build a tool that provides store employees and visitors with product, service, and warranty information on their mobile devices. The company was able to not only use data to enhance offers and services to their customers, but also streamline operations because more than 60% of their customers were using the API-enabled tool.

Power the future of retail with APIs

APIs are key to driving innovation across all areas of retail. They are enabling retailers to not only implement continuous digital transformation but also develop tools that navigate disruptions as they occur.

Retailers are already harnessing the power of APIs to prepare for:

• Borderless channels across markets that allow for the free flow of products and shopping experiences in the way consumers want them.
• Interactive and intelligent merchandising that evolves in realtime to predict consumer needs and bolsters buying decisions.
• Autonomous and virtual shopping experiences that develop deeper consumer interactions and product insights.

To learn more about how APIs can help drive innovation, download our latest eBook. In this eBook, you’ll find more retail-specific API use cases, detailed real world examples and insights into how APIs are shaping the future of retail.

Manage APIs effectively

As you grow your API program, and start powering business-critical applications and front-end experiences with APIs, you need an effective way to manage and scale them. This is where Google Cloud’s Apigee API management platform can help. Top retailers across the globe use Apigee to gain control over and insights into their APIs and enables them to manage end-to-end API lifecycle. Click here to learn more about Apigee.